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Hawke’s Bay fitness couple's health secrets: 'There are no bad foods, just bad portions'

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Hawke’s Bay fitness couple's health secrets: 'There are no bad foods, just bad portions'

Better Yourself is owned and run by Bridget Hicks and Pierce Ward.

Yoyo diets, workouts, gyms, jogging.

Most of us have been on the treadmill at some point in our life, looking for a quick fix to fit into an outfit or worse, trying to fix that feeling of helplessness when we look in the mirror.

It’s hard going it alone. Many of us quickly fall back into old habits and quite frankly, it can be depressing.

There is no easy fix. However, a Hawke’s Bay couple are on a mission to help people live a healthy and fit life.

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Better Yourself is owned and run by Bridget Hicks and Pierce Ward.

Bridget says “unfortunately our world is bombarded with quick fixes, fads and extreme approaches to get results fast with zero regard to health or keeping results long term”.

“That’s our point of difference. We ensure our clients have a sustainable and balanced approach to get results and maintain them long-term, prioritising their health.

“We create custom workout plans and nutrition plans for every individual. Each plan is personalised to the client’s needs, preferences and goals.

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“For example, workout plans can be designed for at-home or in-gym, set to their achievable amount of days and duration they can realistically commit to, their goals and abilities.”

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Before and after photos of one of Better Yourself’s clients.

Better Yourself designs nutrition plans to cater to all dietary needs such as dairy-free, gluten-free, vegetarian, and vegan.

“The meals are easy-to-prep and budget friendly and cater to your likes, dislikes, allergies, preferred amount of meals per day, individual caloric and macro requirements, goals and meal flexibility.

“We do our best to stay accessible and affordable so our plans are delivered via our easy-to-use app from only $40 per month.”

Clients from around New Zealand follow their custom plans and Bridget says it’s great to see people improve their lifestyle and prioritise their health and fitness.

“However, because we are based in Hawke’s Bay, we want to make a big impact on our community so we have ventured into corporate wellness.

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“We are looking after a large local company with regular boot camps. Their staff have access to custom plans via our app. They love it so much they all show up at 5am, three days a week.”

Better Yourself’s latest project is pretty exciting.

“We want to help someone in Hawke’s Bay who needs a massive lifestyle change to save their health. So we are offering an Ultimate Lifestyle Transformation.

“Applications are open and the winner will receive more than $6000 worth of help to transform their health and body.”

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Better Yourself will provide workout and nutrition plans, personal training sessions and more.

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Other local businesses have come on board with Flex Fitness Hastings providing the winner with a 12-week gym membership and Evolt Body Scans, a private cooking lesson with Kieran, owner, chef and nutrition coach of The Shredded Kitchen and Raiseys Supplements will be supplying supplements to help start the winner’s journey!

Bridget says it’s a massive giveaway and has the potential to change someone’s life.

“We want to document the winner’s journey and share it to inspire others to make healthy lifestyle changes. Seeing someone else do it can be very inspirational and motivating.”

Before and after photos of a Better Yourself client.
Before and after photos of a Better Yourself client.

Bridget qualified as a personal trainer in 2009, and achieved further qualifications in sports nutrition, pre and postnatal exercise and nutrition.

Pierce gained his qualifications in personal training about the same time, in his home country Canada.

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They joined forces in 2021.

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Bridget says the biggest mistake people make when it comes to health and fitness is choosing a diet approach that is not sustainable.

“Heavily restricted diets are not sustainable for long-term results. People fall off the wagon when it gets too hard and they realise eating in that way makes them feel miserable and it’s not worth it.”

The couple have always been sporty and fit.

“We have had a passion for health and fitness for as long as we can remember. Pierce and I started training in gyms at high school and have never stopped. We clicked so well when we met because of our shared passion and values in health.

“We knew when we started our business it could be a slow start. The industry is very saturated but our passion for helping others improve their well-being is what motivates us and things have fallen into place nicely.”

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Asked how they stay motivated to eat well and stay fit, Bridget said motivation did not play a part in whether they eat well and stay fit.

“Motivation is something that gets you started but habits are what keep you going and our daily habits reflect a healthy lifestyle.

“We exercise because we enjoy it and how it makes us feel and because we value our health. We eat well simply because of long-term habits.

“We would feel physically and mentally rubbish if we were to eat a poor diet long term. I think understanding the effects on your health and longevity from living an unhealthy lifestyle helps keep us accountable too – once you are educated on the matter, it’s much harder to turn a blind eye.”

But that’s not to say they don’t treat themselves.

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“We absolutely do. We live a balanced lifestyle and understand it’s about what you do most of the time and not about what you do some of the time. So most of the time we eat clean and sometimes we have treats.

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“We don’t restrict ourselves to the point of being unhappy. We all get cravings and we will satisfy them when we do. It’s all things in moderation in our eyes. There are no ‘bad foods’, just bad portions.”

To find out more or be in to win the Ultimate Lifestyle Transformation go to www.betteryourself.co.nz

  • Linda Hall is a Hastings-based assistant editor for Hawke’s Bay Today, and has 30 years of experience in newsrooms. She writes regularly on arts and entertainment, lifestyle and hospitality, and pens a column.

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Sit-ups vs crunches: The core exercise that actually builds stronger abs

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Sit-ups vs crunches: The core exercise that actually builds stronger abs

If you’re a little hazy on the difference between sit-ups vs. crunches, you’re not alone. They both strengthen your core, but the details on how they differ and the benefits of each can be confusing.

“The main difference between the two is that unlike a sit-up, in a crunch, the lower back never leaves the floor,” explains Katharine Glazer, CPT. Basically, a crunch is a more targeted and isolated exercise that only works your rectus abdominis (primarily your upper abs).

A sit-up, on the other hand, has a larger range of motion and targets multiple muscle groups at the same time—rectus abdominis, hip flexors, transverse abdominis (deep core muscles), obliques (side abs), and lower back muscles. By raising your torso fully off the ground, you’re recruiting more muscles.

There’s a lot more to know about the great crunches vs. sit-ups debate. Keep reading for the benefits and risks of both sit-ups and crunches, plus how to nail your form and which one deserves a slot in your routine, according to experts.

Meet the experts: Olivia Amato is a certified personal trainer and bike, tread, boot camp, and strength instructor for Peloton. Katharine Glazer is a certified personal trainer. Amanda Hart is a NASM- and ACSM-certified personal trainer and holistic health coach with 12 years of fitness experience. Kristina Earnest, CPT, has more than a decade of experience leading cycling and strength classes and founded Kristina Earnest On Demand.

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Sit-ups vs. crunches: Which move is better?

That depends on the muscle(s) you want to target, Glazer says. “Every body has unique demands and requirements, there is no one size fits all.”

  • If you’re looking to get the most bang for your buck and work multiple muscle groups at once, then sit-ups have an edge.
  • Aiming for intense muscle isolation instead? Crunches could be your jam.
  • But, some trainers actually prefer other abs exercises over sit-ups and crunches (more on that soon!).

Benefits of sit-ups

  • Work *multiple* muscle groups. Sit-ups help you sculpt your abs (and more!) from lots of angles at once when done with proper form, says Olivia Amato, CPT, a Peloton instructor.
  • Improve stabilisation. When you engage your core muscles, you’re improving your balance and steadiness, otherwise known as “stability,” says Kristina Earnest, CPT. With sit-ups, you’re lifting your whole torso from the ground which engages your balance-focused muscles like your abs, hip flexors, legs, back, and neck, adds Glazer.
  • Better posture. Sitting and standing a bit straighter is a bonus of engaging all those stabilising muscles, Amato adds.
  • Increase flexibility. Sit-ups, when done properly, loosen up both your spine and your hips. That motion helps to increase flexibility, explains holistic health coach Amanda Hart, CPT. Better flexibility snowballs into other perks, like leveled-up performance and fewer injuries.

How to do a proper sit-up

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  1. Lie on your back with knees bent at 90 degrees and feet flat on the floor. Place your fingertips on the back of your ears, with elbows bent and pointing out to the side.
  2. Take a deep inhale, then exhale as you contract your core muscles and lift your torso off the ground. Continue until your chest is as close to your thighs as possible. (Though if you don’t make it all the way there, no worries!)
  3. With a smooth and steady motion, inhale as you lower back down to the starting position. That’s 1 rep. Start with 10 reps and add as you feel more confident.

Form tip: “I love doing sit-ups when I have a table to anchor my feet on or a workout buddy holding my feet down with their hands,” says Amato. “This usually ensures proper form because you don’t have to worry about keeping your feet on the ground on top of everything else.”

Sit-up variations to try

Boxer sit-up

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  1. Start lying on your back with your knees bent, feet flat on the ground, and hands in fists at your chest.
  2. Take a deep inhale, then exhale as you contract your core muscles and lift your torso off the ground. Continue until your chest is as close to your thighs as possible.
  3. Punch forward, fully extending your left arm with the knuckles facing forward and palm facing the ground.
  4. Repeat with the right arm.
  5. Slowly lower back down to the floor. That’s 1 rep.

Sprinter sit-up

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  1. Start lying on back with hands by sides and legs extended straight on floor.
  2. Explosively sit up, bringing right knee toward chest, right arm back, and left arm forward at a 90-degree angles.
  3. Reverse the motion with control and repeat on the other side. That’s 1 rep.

Slam ball sit-up

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  1. Lie on your back with your legs bent and feet flat on the ground.
  2. Hold the slam ball above your chest with your arms fully extended.
  3. Engage your core muscles and elevate your torso to perform a sit-up. Hold the slam ball overhead as you bring your body up to a seated position.
  4. Lower yourself back to the starting position, making sure you keep the entire motion controlled. That’s 1 rep.

Benefits of crunches

  • Strong upper abs. Crunches isolate the upper abdominals and are great when aiming for high rep counts, says Amato. “I find that crunches are a move I can do continuously because they’re a simple, low-impact exercise,” she explains.
  • Easy to master form. “With crunches, you just need to focus on lifting your head and shoulders off of the floor while supporting your neck, so it’s easier to get the move down and perform without feeling muscle pain,” says Amato.
  • Low risk of injury. Crunches involve a small range of motion, so the risk of injury is also small. Lift higher up off the ground and your hip flexors might begin to activate, putting stress on the spine, Hart says. The minimal movement required for crunches allows you to strengthen your core without putting strain on your back.

How to do crunches with proper form

a woman is wearing athletic clothing and is working out at the gym she is doing sit ups and abdominal crunches

Getty Images
  1. Lie on your back with knees bent at a 90-degree angle, keeping your feet flat on the floor.
  2. Place your fingertips on the back of your ears, elbows bent and pointing out to the side.
  3. Take a deep breath in, contract your core muscles, and then lift only your head and shoulder blades from the ground, exhaling as you rise. (Keep your chin tucked, but not touching your chest, and let your head be heavy in your palms to put more work into your abs.)
  4. Inhale as you lower to starting position. That’s one rep. Start with 10 reps and, if you feel like you’ve got the hang of things, keep goin’ for 20 to 30.

Pro tip: “Crunches can sometimes feel repetitive, but I find that when they do, I just add a twist—pointing one elbow toward opposite knee—to spice things up or crunch to the beat of a song,” Amato says.

Crunch variations to add to your routine

Bicycle crunch

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  1. Lie on your back with knees at a 90-degree angle and feet flat on the floor.
  2. Place your fingertips on the back of your head with elbows bent and pointing out to the side.
  3. Exhale and bring right elbow to left knee while extending right leg straight, rotating torso, and bringing left elbow to touch the ground.
  4. Inhale as your return to start and repeat on opposite side. That’s 1 rep.

Reverse crunch

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  1. Start lying on back with hands by sides and feet lifted off the ground at a 45-degree angle, toes pointed. Press your lower back into the ground and keep your arms at your sides.
  2. Brace your core, push down into arms, and exhale as you curl your knees toward your chest until hips lift off mat.
  3. Inhale and slowly return to the starting position. That’s 1 rep.

Frog crunch

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  1. Lie on your back with your arms extended at your sides.
  2. Bring your feet into a tabletop position, with your heels pressed together.
  3. Extend your legs out at a diagonal, keeping your heels close together.
  4. Bend knees and bring heels back toward your body. That’s 1 rep.

How do other ab exercises compare to crunches?

It’s clear crunches and sit-ups are worth your time, but that doesn’t mean they’re always the gold-standard. In fact, some trainers prefer other abs exercises like planks. Why? “Both crunches and planks have the ability to engage the rectus abdominis and the obliques, however, the plank also targets the erector spinae, glutes, hip flexors, quads, and deltoids, which makes it an excellent compound movement and more bang for your buck,” says Earnest.

What’s more, crunches and sit-ups can put significant pressure on the neck, says Earnest, which you won’t experience as much in a plank.

It’s also worth incorporating rotational core exercises into your routine since they strengthen your lower back, increase mobility, and work the obliques, says Earnest. This includes any exercise with a turning motion of your body such as Russian twists, wood chops, and reverse bicycles.

So, are crunches or sit-ups a better workout?

Both can help you build abdominal strength, and each exercise comes with its own set of pros and cons. Assess which might be best for your skill level and safety, then get to work.

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Keep in mind, there’s a greater risk of injury with sit-ups: “The problem with sit-ups is that it’s very difficult to do the exercise correctly without rounding the lower back, which increases stress on the lumbar spine,” explains Glazer.

For this reason, “trainers tend to have their clients avoid sit-ups to decrease the risk of injury,” she says. That’s also why Hart prefers crunches. “There is less flexion and extension of the spine, which means less chance for injuries,” she says.

Crunches are super beneficial when it comes to sculpting the top of your six-pack, but that’s actually *also* their downfall. Crunches *only* target your upper abdominals. “The problem with crunches is that since the hips and legs are stationary, you’re not fully activating the lower abdominals, nor are you engaging the obliques,” Glazer explains.

Bottom line: Crunches and sit-ups both come with pros and cons. And there are a plethora of other abs exercises to consider working into your routine as well.


Headshot of Madeline Howard

Madeline Howard is a writer, editor, and creative based in Brooklyn. Her work has been published in Esquire, Nylon, Cosmopolitan, and other publications. Amongst other things, she was formerly an editor at Women’s Health. Subscribe to her newsletter ‘hey howie’ at madelinehoward.substack.com.

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Headshot of Andi Breitowich

Andi Breitowich is a freelance writer who covers health, fitness, relationships, beauty, and smart living. She is a graduate of Emory University and Northwestern University’s Medill School of Journalism. Her work has appeared in Women’s Health, POPSUGAR, Food & Wine, What To Expect, Cosmopolitan, Men’s Health, and elsewhere. As a former collegiate pole vaulter, she loves all things fitness and has yet to meet a group workout class she doesn’t like.

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Business News Today: Stock and Share Market News, Economy and Finance News, Sensex, Nifty, Global Market, NSE, BSE Live IPO News – Moneycontrol.com

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Business News Today: Stock and Share Market News, Economy and Finance News, Sensex, Nifty, Global Market, NSE, BSE Live IPO News – Moneycontrol.com
A new study suggests that high blood sugar may block some key benefits of exercise. However, researchers discovered that a high-fat ketogenic diet helped restore those benefits in mice by normalising blood sugar and improving how muscles use oxygen. Here’s what the study reveals
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Exercise Boosts Brain ‘Ripples’ Tied to Learning and Memory

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Exercise Boosts Brain ‘Ripples’ Tied to Learning and Memory
Each time you go for a jog, ride your bike, or get active in other ways, you’re giving your brain a boost. A small new study has for the first time directly documented this phenomenon, which the researchers call “ripples” — brief bursts of electrical activity in a part of the brain called the hippocampus.

While exercise is known to improve memory, scientists have mostly studied this effect by using behavioral tests or brain imaging methods like MRIs, says Michelle Voss, PhD, one of the study’s authors, a professor, and the director of the Health, Brain, and Cognitive Lab at the University of Iowa in Iowa City.

But she says these approaches can’t precisely identify where “ripples” originate, particularly in the deep brain structures like the hippocampus, a part of the brain strongly connected to memory and learning, she says.

The current study, published in Brain Communications, recorded electrical activity directly, using surgically implanted (intracranial) electrodes. “This allowed us to observe how exercise changes the brain’s memory circuits in real time,” Dr. Voss says.

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