For years, the wellness world told us that fitness had to hurt to work. Early morning boot camps, relentless HIIT classes, “no days off” mantras and punishing training schedules became badges of honour splashed across social media feeds.

But in 2026, a very different kind of movement is taking over and, for many women, it feels like a collective exhale. Welcome to the era of “soft fitness”, the wellness trend redefining what it means to be healthy.

Instead of chasing exhaustion, people are increasingly gravitating towards gentler forms of movement that prioritise feeling good over pushing harder. Think reformer Pilates, long walks, mobility work, stretching sessions, recovery-focused workouts, infrared saunas and moderate strength training designed to energise rather than deplete.

And according to experts, the shift may actually help people stay healthier for longer.”Soft fitness gives people permission to move their bodies in a way that supports both physical and mental wellbeing, rather than constantly pushing themselves to exhaustion,” Tahnee Donkin, National Fitness Manager at Genesis Health + Fitness tells HELLO! “It’s really about creating a fitness routine people can sustain and enjoy.”

At its core, soft fitness is not about abandoning exercise or avoiding challenge altogether, it is about balance. Rather than exercising purely for aesthetics or dramatic transformation photos, the focus has shifted towards longevity, recovery, energy and emotional wellbeing.

It is also attracting a remarkably broad audience, beginners who once felt intimidated by traditional gym culture are embracing it, alongside busy professionals, older adults and even dedicated gym-goers looking to soften the intensity of their routines.

“Some people still love high-intensity training, and that’s great,” Tahnee says. “Soft fitness simply creates more accessible pathways into fitness for people who may have previously felt overwhelmed by traditional gym culture.”

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The rise of soft fitness reflects something much bigger happening culturally too, after years of hustle culture encouraging people to optimise every aspect of their lives, many are reaching a point of physical and emotional burnout. Increasingly, wellness is no longer about punishment or perfection. Instead, people are asking a different question entirely: “How do I want to feel?”

“We’re seeing people redefine what health actually means,” Tahnee explains. “It’s no longer just about aesthetics. More people are focusing on how movement supports their overall wellbeing.”

That mindset shift has helped fuel the booming popularity of recovery-led wellness experiences too, from red light therapy and cold plunges to massage, mobility sessions and infrared saunas.

Recovery, once viewed as something reserved for elite athletes or luxury spas, is now becoming an everyday wellness essential.

And while gentler movement may sound less effective on paper, experts say soft fitness can still deliver significant long-term results, particularly when consistency is involved.

“When people genuinely enjoy their routine, they’re far more likely to stay consistent,” Tahnee says. “And consistency is what creates lasting results.”

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Beyond physical fitness, many people are also reporting benefits including improved sleep, lower stress levels, better mental clarity, faster workout recovery and more stable energy throughout the day.

In many ways, soft fitness is not about doing less at all, it is about training smarter. Another reason the trend is resonating so strongly is because it feels far more inclusive.

Traditional fitness spaces can often feel intimidating, particularly for people who do not identify with intense gym culture or transformation-focused messaging. Soft fitness offers something different: calming, welcoming spaces centred around wellbeing rather than competition.

Reformer Pilates, for example, has emerged as one of the biggest gateway workouts for newcomers because of its supportive atmosphere and adaptable nature.

“Environment matters,” Tahnee says. “Spaces that feel calm, welcoming and personalised help people feel more comfortable starting their fitness journey.”

Combined with more flexible training schedules and recovery services that fit around increasingly busy lifestyles, the wellness industry is becoming more approachable than ever before. And perhaps that is why soft fitness is striking such a powerful chord right now.

In a world that constantly feels overstimulated, exhausting and permanently switched on, softer approaches to health feel not only appealing, but necessary.

The rise of soft fitness may well signal the end of the old “no pain, no gain” mentality and honestly, many people seem more than ready for it.

With a 3:45am wake-up call, it’s a wonder Susanna Reid has any time or energy left to work out, particularly after hours of grilling politicians live on Good Morning Britain. Nevertheless, movement has remained a priority for Susanna – even if that movement looks slightly different to what it did previously.

‘I used to go to the gym and run a lot. I would do marathons, 10ks and parkruns, but I don’t do that any more, so I have to keep my body moving,’ she revealed to Fabulous Magazine earlier this month. While Susanna said she’s ‘quite disciplined’ about incorporating that movement into her day, she’s not doing ‘three gym sessions a week’.

So, how does she maximise the movement in her day?

Heel touches are one of those exercises you look at and either think, ‘is that it?’ or ‘that looks nice and easy!’, depending on how much you enjoy core exercises. For those who’d rather avoid planks and crunches, this movement makes for a good alternative – and it can be done lying down.

This exercise targets the obliques, muscles that sit on the sides of our core and help stabilise the spine and support hip strength. Often underworked and underrated, these muscles are essential for everyday movements like bending down and twisting, which in turn may help prevent lower back pain.