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One college major is more popular than ever—but comes with financial catch

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One college major is more popular than ever—but comes with financial catch

One college major is soaring in popularity—but graduates shouldn’t expect to be making good money from that alone.

A degree in psychology has proven an increasingly popular choice for college students year after year, with a noted spike in degrees awarded following 2020.

In 2023, 140,711 bachelor’s degrees in psychology were awarded to graduates across the United States, compared to 86,989 two decades earlier in 2004, according to the American Psychologial Association (APA).

The trend has been attributed to several possible factors, from younger generations becoming more open about mental health discussions, to online psychology influencers gaining popularity, and even certain films and TV shows.

But while the number of psychology graduates is increasing, the monetary reward may not be what they hope.

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According to a 2025 report from the Federal Reserve Bank of New York, the median wage of a psychology graduate in their early career is $45,000—moving to $70,000 by mid-career.

Dr. Ryan Sultan MD, double board-certified and the founder and director of Integrative Psych, believes the rise in psychology degrees is generational.

“Younger people tend to be more open to discussing mental health topics, including anxiety, depression, and trauma,” he told Newsweek. “They’re more comfortable having conversations about psychological wellbeing compared to previous generations. They have more exposure to psychology and related concepts, and therefore more people are seeking out psychology degrees.”

Stock photo of a row of college students with diplomas at their graduation ceremony.

Lacheev/Getty Images

Career strategist Patrice Williams Lindo, CEO of Career Nomad, suggested this choice of major is rising “because people are desperate to understand themselves and the world around them, especially in the wake of collective trauma from the pandemic, social unrest, and economic uncertainty.

“Gen Z in particular is drawn to psychology not only through TikTok therapy culture but because they see mental health work as purpose-driven—even if it doesn’t pay six figures out the gate.”

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Lindo pointed to a particular uptick of interest in psychology majors post-pandemic, as discourse around mental health became more mainstream on social platfoms, which may have made psychology degrees feel culturally relevant and important, despite it not having a clear career path post-graduation.

When it comes to graduate roles being relatively poorly paid, Sultan believes this is a positive thing “for the future of psychology.”

“I find that these younger psychology students are conscious of the fact that it’s not a money-driven profession, and therefore choose this field because they are genuinely interested in understanding the mind and human behavior,” he suggested.

However, Sultan works closely with psychology students at his practice, and notes some may not know exactly what the course and career entail, as they “often tell me that they weren’t expecting the field to have such a large research component.”

Career strategist Linda said people may not realize that a bachelor’s degree in psychology alone rarely leads to a high-paying role, and being a clinician requires a lot of further work.

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“You need a clear plan for either further training or using your psych background in allied fields—like UX research, HR, or policy—if you want sustainable income.”

This correlates with the experience of Dr. Azadeh Weber, who now runs a private practice in California where she says she makes $200,000 a year working part-time. But after graduating with a bachelor’s in psychology, she couldn’t find a job in her field and ended up with a career in tech sales, unrelated to her degree.

At the age of 30, she returned to education, attending graduate school, and became a doctor of clinical psychology at the age of 36.

“I believe the reason why getting an undergraduate degree in psychology is popular is because many people are intrinsically motivated to understand themselves and others,” she said.

“One of the most beautiful parts of my job is also learning from my clients. Everyone has something to teach others,” she said.

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She noted that, had she stayed in her tech sales career, at this stage she “may be making the same income as I do now” but it would likely mean having to work “full-time at a corporation.”

“This would mean less time with my family. Overall, I am happy with my decision and love my job.”

Finance

Canton High School students find success in personal finance

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Canton High School students find success in personal finance

CANTON, Miss. (WLBT) – A group of juniors at Canton High School has won back-to-back state championships in Mississippi’s Personal Finance Challenge.

The team’s work can be seen through the school’s reality fair, where students are assigned careers and salaries and must make the same financial decisions adults face each month.

Teena Ruth, a personal finance teacher, said the exercise resonates beyond the classroom.

“It’s an eye-opening experience,” Ruth said. “They kind of see what it’s like for even their parents when they have to make these decisions every day — when they are writing out those checks.”

For student Jalynn Dunigan, the program carries personal significance.

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“To be known for something else outside of cheer and not just what I do on a court, on a field. I can do something and put my brains to it and people can know that I’m not just pretty,” Dunigan said. “I’m smart as well.”

Student Henser Vicente said the team’s success sends a broader message.

“We’re making a statement that we’re not what you think we are,” Vicente said. “Like, we’re greater than what you think. We can do better than what you think we can do.”

A proposed financial literacy bill in Mississippi would require students to pass a semester of personal finance as a graduation requirement.

Alexandria Luckett said the team’s national success is already motivating others at the school.

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“I’m so happy that people are getting more involved in things like this and stepping out of their comfort zone and just putting themselves out there,” Luckett said. “Because I know there’s a lot of shy students [who] don’t necessarily join clubs or anything. So, when they see a group like this going to nationals two times in a row, I feel like that motivates a lot of students.”

Nelly Rosales said competing at the national level has given the team a platform beyond the competition floor.

“We’ve gone to Cleveland, Ohio, we’ve gone to Atlanta, and then hopefully this year we get to go out of state again,” Rosales said. “Being able to be a role model to a lot of children — like especially Hispanic girls who don’t see a lot of role [models] especially in the community — being able to be a role model is a really big thing.”

The students are currently gearing up for this year’s State Personal Finance Challenge set to take place next month.

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A 27-year-old drew down half of her stock portfolio to buy real estate. It’s part of her plan to hit financial independence.

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A 27-year-old drew down half of her stock portfolio to buy real estate. It’s part of her plan to hit financial independence.

A few years into her accounting career, Carolyn Yu began thinking seriously about financial independence.

“I’d feel very stressed and tired,” Yu, who was working at a Big Four firm at the time, told Business Insider. “I thought, maybe someday I could have more freedom and not spend 24/7 working at a very demanding job.”

She picked up “Rich Dad, Poor Dad” and started listening to the popular real estate podcast, BiggerPockets. One takeaway stood out: focus on buying assets that can grow in value.

Yu, who’d been consistently investing in the stock market since college, felt compelled to make a move. In late 2024, she drained about half her stock portfolio in order to pay cash for a two-bedroom, two-bathroom condo in Fort Worth, Texas.

The Bay Area-based Gen Zer had been eyeing Texas in part for its tax advantages, including the absence of state income tax. She considered other Texas markets, but Fort Worth stood out for its affordability and growth potential.

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“The population growth, the crime rate, the property value growth — they all looked good to me,” she said.

She flew to Fort Worth, toured the condo, signed a contract the next day, and closed within a month. Yu intentionally kept her first purchase under $100,000, unsure whether she had the capital or experience to take on something larger.

“Pretty much 50% of my stock portfolio was gone,” she said. But the drawdown didn’t faze her. “I knew that $80,000 transitioned into another investment.”

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Scaling to 5 properties in 2 years by recycling capital

Yu grew her portfolio by reinvesting equity from one property into the next.

Her strategy centers on buying below market value, improving the property, allowing it to appreciate, and then tapping into the built-up equity to help finance another purchase.

As her portfolio expanded, her financing evolved. She moved from paying all cash for her first condo to using conventional loans and later DSCR (debt service coverage ratio) loans, which are designed for investors and rely heavily on a property’s cash flow.

Her second purchase was a two-bedroom, one-bath single-family home. She bought it in June 2025 for about $105,000, putting down 25%. After investing about $50,000 in renovations, she said the home appraised at $195,000 and rented for $1,500 a month.

“This property allowed me to execute the BRRRR strategy successfully,” she said, referring to buy, rehab, rent, refinance, repeat. She said she was able to pull out about 70% of the appraised value to help fund her next purchases.

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Within about two years of buying her first condo, Yu had a five-property portfolio. Her first three are cash-flowing, while her fourth is currently listed for rent, and her fifth is being prepared for tenants. Business Insider reviewed mortgage documents to confirm ownership and lease agreements to verify rental rates.


carolyn yu

Yu resides in the Bay Area, but invests in real estate in Fort Worth.

Courtesy of Carolyn Yu



One of the challenges she’s faced since buying property has been vacancy.

She purchased her first condo in late 2024 — “probably the worst time to rent because of winter vacancy,” she said — and it sat empty for six months. She eventually lowered the asking rent by about $100 a month before securing a tenant.

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The vacancy was stressful, but manageable because she had paid cash and didn’t carry a mortgage. Still, she owed about $600 a month in HOA dues.

Her advice to other investors: keep at least six months of reserves, know your numbers inside and out, and expect vacancies and repairs.

Why she prefers real estate to stocks

Yu still invests in stocks, but said she prefers real estate because it feels more controllable and scalable. In addition to generating a few thousand dollars a month in rental income, she’s also building equity in her properties.

“Real estate gave me more control, more tangible assets, more tax efficiency,” she said, pointing to depreciation, mortgage interest deductions, and the ability to refinance without selling. She also enjoys negotiating deals.

She funnels most of her rental income back into her stock portfolio. Her end goal is financial independence and work flexibility.

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Yu wants to own at least eight properties by 2027 and have her portfolio appraised at roughly $2 million. By then, she hopes rental income will cover her expenses and provide enough cushion to leave her W-2 job, so she can focus solely on her real estate business.

She’s also changed how she thinks about spending. Early in her career, she said she coped with work stress by traveling frequently. Now, she prioritizes investing over lifestyle upgrades.

“I would rather put my money into investments right now in exchange for vacations in the future,” she said. “I think it’s totally worth it because I think in two years, I could be financially free.”

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When making travel plans, timing and financing are major considerations

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When making travel plans, timing and financing are major considerations

For the true travel fan, there’s often a built-in conflict on how best to plan for your next adventure.

On the one hand, the world awaits. Spin the globe, cover your eyes and point. Or, throw a dart at the map! Then it’s time to dig in and research your next dream destination.

On the other hand, getting the best bargain can be a last-minute proposition. There may be a fare sale today, but not tomorrow. How does that mash up with your bicycle tour in Italy? Or your friend’s wedding in Hawaii?

Spreading out all the options on the table can be daunting. It’s a bit like taking a sip from the fire hose. And we all have varying degrees of tolerance for changing prices, tiny seats and geopolitical uncertainty.

So let’s take a snapshot of what’s happening now, knowing you won’t likely drink from the same river, or fire hose, twice.

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Since most of today’s snapshots are on the phone, there are some handy settings: You can zoom in for a closer look at that fruit and cheese platter, frame it up nicely for a good shot of your seatmate, or look out the window and get a nice view from 30,000 feet.

Fares we love. There are just a few fares to zoom in on right now.

Anchorage-Chicago. Three airlines will offer nonstop flights this summer: Alaska, United and American. Alaska and United fly the route year-round. There are just a couple of months where travelers have to stop in Denver or Seattle on the way. Right now, the Basic price is $349 round-trip. United has the least-expensive Main price of $429 round-trip. Alaska charges more: $449-$469 round-trip.

The rate to Chicago is steady throughout the summer, as long as you’re open to flying on other airlines, including Delta and now Southwest, starting May 15.

Anchorage-Dallas. Choose from four airlines with competitive prices. United and Delta offer great rates starting on March 30, for travel all summer and into the fall for $331 round-trip in basic economy. Remember: Basic economy means you’ll be sitting in the middle seat back by the potty. There are few, if any, advance seat assignments permitted and you’re the last to board. Don’t expect to accrue many frequent flyer points. Alaska will give you 30%. Delta and American offer none. United is axing MileagePlus points for basic travelers soon.

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Delta and United offer the chance to pay $100 more for pre-reserved seats and mileage credit. Of course, they may charge you more for a nicer seat on the plane. But that’s another story.

American Airlines charges a little bit more, about $20 more for a round-trip, to fly nonstop. It’s a nice flight.

Anchorage-Albuquerque. Delta is targeting this route with a nice rate: $281 round-trip in Basic or $381 in Main. But it’s just between May 23 and June 29. Why? Well, it lines up nicely with Southwest’s launch on May 15. Who knows why airlines cut their fares during a traditionally busy season? It’s just a hunch.

Looking at airfares more broadly, there are a few more bargain rates out there, but most only go through May 20. Airlines are hoping for a robust summer — so prices go up after that.

For example, between March 29 and May 20, Alaska Air offers a nonstop from Anchorage to Los Angeles for $257 round-trip in basic. For pre-assigned seats and full mileage credit, the main price is $337 round-trip. Prices go up to $437 round-trip in the summer.

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The view from 30,000 feet is pretty clear, although past performance is no guarantee of future results. Several carriers, including American, Delta, United, Southwest and Alaska are adding flights for the summer. There will be robust competition, which means lower fares. Just last week, Alaska Air dropped the price from Anchorage to Seattle to $210 round-trip. That rate is gone, but others will come along.

Charge it. Banks own the airlines by virtue of their popular credit cards. Do they own you, too?

Sifting through the various credit card offers and bonus points emails, it’s easy to forget that banks, not travelers, are the airlines’ biggest customers. At a Bank of America conference last year, Alaska Airlines reported it receives about 15% of its total revenue from its loyalty plan. That adds up to more than 1.7 billion in 2024. Delta has a similar deal with American Express, which paid the airline about $8.2 billion last year.

Think about that the next time the flight attendants are handing out credit card applications in the aisle.

Zooming in, if you’re going to play the Atmos loyalty game on Alaska Airlines, you have to have an Alaska Airlines credit card from Bank of America.

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I carry the plain-old Alaska Air card. I used to have two of them, primarily for the $99 companion fare. That’s still a compelling offer. But to get that benefit, you have to charge it on an Alaska Airlines Visa card.

So the question is: Is it worth it to pay $395 per year for the new Summit Visa card from Bank of America?

If you use your credit card for your business or if you regularly charge thousands of dollars every month, the Summit card may be the card for you.

One of the foundational benefits is for every $2 you charge, you earn one status point toward your next elite tier, such as titanium. It’s possible to charge your way to the top tier of the frequent flyer ladder without ever stepping on a plane. If that’s your level of charge-card use, then the Summit is for you. For the lesser Ascent card like mine, you earn one status point for every $3 spent.

For a little wider view, consider that your other travel costs, including accommodations, can hit your budget a lot harder than an airline ticket. It’s one reason I carry a flexible spend credit card in addition to my Alaska Airlines card. Here’s a snapshot of some popular options:

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1. Bilt Rewards. I finally signed up for a Bilt account, although I haven’t yet received my card. There are two big benefits with Bilt: You can charge your rent and transfer points to Alaska Airlines. There also is a scheme to charge your mortgage, but it’s more convoluted. But the charge-your-rent option is a stand-alone gold star for the Bilt program, even if you don’t fly Alaska Airlines.

In addition to the link with Alaska Airlines, Bilt points transfer to other oneworld carriers like British, Japan Airlines and Qatar Air. Hotel partners include Hyatt, my favorite, and Hilton. A big bonus comes with the “Obsidian” card, $95 per year: three points for every dollar spent on groceries.

But there’s also a Bilt card with no annual fee. And there are no extra fees incurred when you charge your rent.

2. American Express. If you fly on Delta, the American Express card is a natural choice.

The two companies really are joined at the hip. The last American Express card I had was a Delta “Gold” card, which included a 70,000-point signup bonus. Cardholders get a free checked bag, although Delta offers two free checked bags for SkyMiles members who live in Alaska, and 15% off award tickets.

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The Delta card is free for the first year, then $150 per year thereafter.

There is a dizzying array of American Express cards available, including some with no annual fee. But with Delta there is a narrowed-down selection, including one that’s more than $800 per year. That includes lounge access and some other benefits, including a companion pass.

American Express cardholders also can transfer their points to Hilton and Bonvoy as well as to 15 other airlines.

Capital One offers the Venture X card, which offers cardholders 75,000 points plus a $300 travel credit at their in-house travel service. The cost is $395 per year. Get the slimmed-down Venture card for just $95 per year. You still can earn the 75,000 bonus points after spending $4,000 in the first three months. Plus, there’s a $250 credit with Capital One Travel.

Airline partners include EMirates, Singapore Air, Japan Air and EVA Air, from Taiwan. Hotel partners include Hilton and Marriott.

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I’ve carried several Chase cards for years. Right now I have the Chase Sapphire Preferred card, for which I received 80,000 bonus points. But that was several years ago. More recently, I got the Chase-affiliated Ink Business Cash card to harvest a 90,000 point bonus. Previously, I carried the Chase Sapphire Reserve. I got a 100,000 point bonus for that. But I dropped that card when the fee went up to $795 per year.

Stacking the cards like that — getting more than one — has helped me to get more bonus points, both for American Express and for Chase.

The best value for Chase points that I’ve found is for Hyatt Hotels. Right now, it’s the best redemption ration, but that can change. Chase also allows for transfers to Emirates, United, Singapore Air and Southwest, among others. The Chase travel portal is managed by Expedia, so you can redeem points for other hotels at a lower redemption rate.

The long view: All airline mileage plans are now credit card loyalty plans. Terms and conditions change, along with signup bonuses and other features of the cards. Last year, Chase dropped its airport restaurant feature, which offered $29 per person at select restaurants in Los Angeles, Seattle and Portland. A couple of years ago, the Priority Pass affiliated with Chase dropped the Alaska Airlines lounges as a partner.

It takes some time and effort to keep up with the programs and get the best value. But airline credit card plans are here to stay, even if the frequent-flyer programs are watered down year after year.

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