Finance
Four things we learned from Wisconsin’s 2024-25 NCAA financial filing
Fickell explains the value of players being on board in January
Wisconsin Badgers head coach Luke Fickell explains the value of players being on board in January.
Provided by Wisconsin Badger Football
MADISON – The cost of doing business for the Wisconsin Badgers is nearing the $200 million mark.
The Wisconsin athletic department had $197.9 million in total operating revenue and $193.6 million in total operating expenses in the 2024-25 fiscal year, according to the annual financial report that was due to the NCAA this month and obtained by the Journal Sentinel.
Those figures are up from $190.6 million and $186.7 million, respectively, in the 2023-24 fiscal year. They are nearly identical to UW’s $197.7 million in revenue and $194 million in expenses in 2022-23.
The annual NCAA financial filing comes with several caveats. The way that the NCAA measures revenue and expenses are different from the way that universities may internally count revenue and expenses in their operating budgets. (So the $4.3 million difference in revenue and expenses on the NCAA report does not necessarily equate to a $4.3 million profit.)
The 2024-25 fiscal year ended on June 30, 2025, so the report that becomes available in January 2027 will be more illuminating regarding how Wisconsin is using its resources in the era of direct player compensation following the House vs. NCAA settlement.
That being said, here are three takeaways from the financial report:
Wisconsin’s revenue increasingly tied to media rights
As Wisconsin’s revenue continues to increase, the portion that comes from media rights income unsurprisingly also continues to rise.
The Badgers reported $62.9 million in media rights income in 2024-25 – the second year of the Big Ten’s massive media rights deal with Fox, CBS and NBC – which was up $15.5 million from the $47.4 million in 2023-24. That represented 31.8% of UW’s total reported revenue for 2024-25.
The only other categories that made up more than 10% of total revenue were ticket sales (19.4%), contributions (12.9%) and royalties, licensing, advertisement and sponsorships (12.5%).
Wisconsin reported significantly fewer contributions in the 2024-25 report than in the 2023-24 report – a $16.2 million decrease from $41.8 million in 2023-24 to $25.6 million in 2024-25. But Wisconsin reports the philanthropic funding drawn from the UW Foundation rather than how many contributions the foundation received. So a decrease in reported contributions simply indicates less of a reliance on donations for that fiscal year.
Team travel costs are lower in first season of expanded Big Ten
One of Wisconsin’s biggest areas of savings was in team travel.
After spending $13.7 million in team travel in the 2023-24 fiscal year, Wisconsin reported only $11.2 million in spending on team travel in 2024-25 – an 18.1% decrease. The drop in team travel spending was despite the Big Ten’s addition of USC, UCLA, Oregon and Washington.
Much of that increase can be tied to men’s basketball, which went from spending $2.4 million on travel in 2023-24 to $1.5 million in 2024-25. Football also saw a drop in travel costs from $3.7 million to $3.2 million, which is unsurprising given the proximity of road games at Iowa and Northwestern.
Ticket revenue was booming for volleyball, stagnant for basketball programs
The Kelly Sheffield-led Wisconsin volleyball program has kept winning on the court and in the box office.
Wisconsin volleyball ticket sales jumped from $1.6 million in the 2023-24 fiscal year to $2.3 million in the 2024-25 fiscal year. It is a 36.8% one-year increase and a remarkable 216.3% three-year increase since Wisconsin’s national-championship-winning season.
Football ticket sales revenue increased from $24.1 million in 2023-24 to $25.8 million in 2024-25 despite subpar results in Luke Fickell’s second season. The Badgers went 5-7 in 2024 and missed a bowl game for the first time since 2001. (The ticket sales figures from Fickell’s most recent 4-8 season will be in the 2025-26 NCAA financial report that comes out in January 2027.)
Men’s and women’s basketball each experienced decreases in ticket sales in 2024-25. Greg Gard’s program saw a slight dip from roughly $6.7 million to $6.6 million in ticket sales, and women’s basketball saw a drop from $333,584 to $265,680 in Marisa Moseley’s final season at the helm.
Wisconsin women’s basketball benefited in 2023-24 from a home game against Caitlin Clark and Iowa women’s basketball, which drew sellouts across the country. With Clark off to the WNBA and Iowa not on the home slate in 2024-25, UW did not have that same boost.
An athletic department spokesman said the 2024-25 women’s basketball ticket sales were in line with expectations, and the slight fluctuation for men’s basketball was a result of the home schedule being “less conducive for single-game ticket sales.”
Which Wisconsin teams had biggest budgets in 2024-25
Nearly half of Wisconsin’s total operating expenses – $88.9 million of the $193.6 million – were not attributed to a specific team. That keeps any comparisons between different programs at different schools – Wisconsin football vs. Illinois football, for example – from being apples-to-apples.
But the total operating expenses reported for each team does give some idea of where the Badgers are devoting their financial resources within the athletic department. Here are the six teams that had the highest team-specific total operating expenses in 2024-25:
- Football: $41.5 million
- Men’s basketball: $12.4 million
- Men’s ice hockey: $5.5 million
- Women’s volleyball: $5.3 million
- Women’s basketball: $5.2 million
- Women’s ice hockey: $4.3 million
All other UW teams were below $4 million. Men’s tennis had the lowest total operating expenses of any UW team at just over $1 million.
Finance
Financial planner debunks common money myths for Financial Literacy Month
HARTFORD, Conn. (WFSB) – April is National Financial Literacy Month, and a certified financial planner is debunking some common money myths.
Ken Tumolo, a certified financial planner based in East Lyme, said he finds there are three big misconceptions about finances.
The first misconception is that you can wait to save for retirement. Tumolo said the earlier you start, the earlier you can take advantage of compounding interest.
“I’m going to say magic number: as soon as you can, and what I mean by that, too, you don’t have to put your whole paycheck into a savings account. For example, my youngest son, 23 now, he started saving when he was 20, and all he would save is about $50 a week. But now that $50 over time has turned into over $1,000 in a retirement account,” Tumolo said.
“I’d probably say the big one I always run into is when to start saving,” Tumolo said.
The second misconception is that you can make quick money on the stock market.
“You just don’t magically make a whole bunch of money all of a sudden in the market. Look at what’s going on now with the war over in Iran. People are actually losing money in some of their accounts, and so things do pass, and the market does go up and down, but it’s more of a long game,” Tumolo said.
The third misconception is that all debt is bad.
“For an example, a young person starting out, especially in college, I would say, just having like a student credit card, and a lot of times the student credit cards only have $500 or $1,000 credit limit on it, but it’s a good start for kids to learn. If I charge this, guess what? There’s a bill at the end of the month that I’m going to have to pay. See, so now they’re starting to learn how things work. And on top of it, they’re building their credit because one day they might buy a house,” Tumolo said.
Tumolo said getting a credit card is only a good thing if you’re paying it off at the end of every month.
Copyright 2026 WFSB. All rights reserved.
Finance
Rebuilding permits in Altadena have picked up, but construction lags and financial woes loom
Seven months after a wildfire destroyed thousands of homes in Altadena and surrounding neighborhoods, about 70% of homeowners who suffered severe fire damage had neither put their property up for sale nor made a move toward rebuilding.
But a few weeks after the first anniversary of the fire, the number of people in that limbo had dropped to fewer than half, as more have taken some action toward recovery, according to data released Thursday by UCLA’s Latino Policy & Politics Institute.
Though it’s the latest sign of progress in the Eaton fire’s aftermath, researchers say that recovery remains far from settled for most fire survivors, even if they’ve started on a path to rebuilding.
The data show that there has been a new wave of people starting and advancing through the permitting process, but a widening lag after that point because of, among other reasons, financing.
About 44% of homeowners have fully approved permits to rebuild, but only 30% have started construction, according to the data.
“This is the first step in a very long and extensive process,” said Gabriella Carmona, a senior research analyst at the institute and a lead author on the report. “Recovery is still very deeply uncertain for most households.”
Just under 50% of homeowners, the analysis found, still have taken no steps toward recovery.
The report analyzed data from single-family homes that were at least 50% destroyed in the fire, including building permit applications, property sale records and fire damage assessments, as well as race and ethnicity markers for potential disparities. The report did not analyze data for renters, businesses or the Palisades fire zone.
“Rebuilding activity increased across all groups, but the largest gains occurred among Black and Latino homeowners,” the report found, comparing similar data from August with February. The most recent data found that about 56% of Black homeowners had taken some step toward recovery, up from 27% in August. Among Latino households, that metric climbed to 63% as of February, compared with 35% in August.
The new data come as the Eaton fire recovery enters its 15th month. The Times last week released an analysis that found that just over half of all residences destroyed in the Eaton fire — roughly 6,000 — have filed applications to rebuild. The review also found that it is increasingly taking longer for applicants to obtain a permit, up to about 155 days.
Compared with the pace in Santa Rosa after the 2017 Tubbs fire, The Times’ analysis found rebuilding in both Altadena and Pacific Palisades was markedly slower.
Los Angeles County Supervisor Kathryn Barger, who represents Altadena, called the increase in applicants “meaningful forward momentum,” but she acknowledged that means residents from about 3,000 homes still haven’t started to move forward.
“The fact that only half of wildfire survivors have submitted applications makes clear that significant barriers remain, especially financial ones,” Barger said in a statement. “Many impacted residents have taken no action to rebuild because they lack the capital to move forward — an issue exacerbated by delayed insurance payouts.”
Barger continued to call for more federal support to help finance the recovery, something that Carmona said would help homeowners who remain stalled. But Carmona also said new policies are needed to support different financial avenues for families and community members to finance rebuilding, access meaningful loans and receive full insurance payouts.
It’s still unclear when and how much Southern California Edison may pay out to fire victims — the utility has not admitted it caused the fire but says its equipment was probably associated with the ignition, and faces hundreds of lawsuits — and what nontraditional or philanthropic options might be available to families.
“Many families [are] stuck between wanting to rebuild” and not being sure “what loan makes sense or what will be available to them,” Carmona said.
Marisol Espino, who lost her home in the Eaton fire and has since become a disaster case manager with the Legacy Land Project, said these financial questions had become a game of mental gymnastics for herself and many of her former neighbors.
“A major misconception is that people can just ‘rebuild,’” Espino said. Instead, people are finding out they’re underinsured, that their insurance money is tied to their mortgage, that they don’t quality for a loan or that the loan they received has major restrictions.
“What’s happening is that people are draining their savings, they’re pulling from their 401(k)s, they’re sacrificing their retirement and their children’s future to try to get back home,” Espino said.
She understands the desire to return home, she said, but worries about the long-term stability of this next wave of homeowners trying to rebuild.
A recent survey from the Department of Angels, a nonprofit focused on fire recovery and facilitating community organizing, found that about 40% of fire survivors had taken on debt since the fire, and the majority said their mental health had worsened.
“It is a bifurcated recovery, and the No. 1 factor is money,” said Joy Chen, the executive director of the nonprofit Every Fire Survivor’s Network. She said the group had found that the people who had been able to quickly rebuild either had prefire wealth or received full insurance payouts.
Though there are financial hurdles for many, the UCLA report pointed out some positive trends when it comes to home sales: Not only are investors making up a smaller share of homebuyers in recent months, but fewer homes are also being put up for sale. Altadena locals have been extremely concerned about investors and corporations buying up homes in their relatively affordable and diverse community, especially in historically Black neighborhoods where many homes have been passed down for multiple generations.
In August, about two-thirds of the sales of fire-damaged homes were made by investors — defined as limited liability companies, corporations or family trusts associated with real estate investment activity — but by the one-year mark, that share fell to about 59%, according to the report.
New listings in the fire zone also have slowed down, with only about 1% of severely fire-damaged homes up for sale in February, down from about 2% five months prior.
“In general, sales have been lower” than expected, Carmona said. “We had the biggest spike in the first couple months. … There really hasn’t been a massive uptick in sales since.”
And although much remains uncertain about Altadena’s recovery, the markers of progress do provide some hope, said William Syms, the executive director of the Legacy Land Project, which was founded in the wake of the Eaton fire to provide direct assistance to residents in need. His nonprofit is one of dozens that make up the Eaton Fire Collaborative, helping to provide residents with an array of resources they need to move forward, including case management and financial support.
“The outreach that’s happening, the conversation and events and the collective power of community is working,” Sym said. “I think more people realize that it’s possible to rebuild — and while it’s expensive and costly, together we’re going to make sure that anybody who wants to get home can.”
That includes Espino, who said Habitat for Humanity recently had found a way to help finance the rebuild for her multigenerational family.
“We’re moved on to the next phase,” Espino said. “We’re trying to get all of us together, back home.”
Finance
First-Generation Accounting and Finance Double Major Sets Sights on Future as Business Leader – Chico State Today
Not everyone has a life plan figured out by the time they’re in college.
Joana Camarena is a great exception. Now a senior in the business administration program, she found her calling in an early accounting class at Yuba College and hasn’t looked back since.
“I just fell in love with it,” she said, laughing. “My professor, Martin Gutierrez, was great. He encouraged the students a lot, and he is also a first-generation Mexican American, like me.”
From the beginning, Camarena approached her education with intention. She planned to pursue a business degree to gain the financial literacy her parents didn’t have. Today, her long-term goals reflect that same focus: becoming a chief financial officer while also owning her own business.
When she was exploring transfer options, a personal phone call from Chico State’s College of Business about the accounting program, student support, and internship opportunities made a lasting impression.
“I wanted to go to college to get a good job,” she explained. “Hearing how much Chico State supports students in getting internships really stood out to me.”
Since arriving on campus in 2024, she wasted no time getting involved—including adding a second major in finance to her academic plate. Within her first few weeks, she had joined the Accounting Society and began exploring other student organizations.
“All the students, staff, and faculty at the Accounting Society were super welcoming,” Camarena said. “I was also able to join Beta Alpha Psi, the accounting honor society, and became the treasurer within a semester.”
In class, she has impressed faculty with her dedication and initiative. Associate professor Angela Casler, who taught Camarena in her “Survey of Management” class, said her drive to learn “everything and anything about business, how to begin her career in accounting, and create career goals to achieve,” was highly noteworthy.
“She immediately took the initiative to attend the Career Center’s career fairs and landed her first internship! She excitedly contacted me to let me know. I really felt honored that she took the time to let me know her exciting news. . . . She exemplifies the Chico Wildcat spirit, and I am proud to be a small part of her journey.”
Camarena says one of the reasons she has been successful in class is because of the smaller faculty-student ratio and class sizes.
“I learn better in a smaller group, where I can ask questions and won’t be worried about shouting over a hundred other people,” she said. “It feels welcoming, and it’s easy to make friends and connections.”
Beyond academics, Camarena has found a strong community on campus through El Centro.
“As soon as I walked in, I saw people who looked like me, and they’re super welcoming,” she said, noting the positive difference this made to her experience. “The directors are super welcoming and offer snacks, coffee, or just a place to hang out.”
Resources, like the Educational Opportunity Program (EOP) and the Association of Latino Professionals for America, also played a role in helping her navigate campus life and build essential connections.
For Camarena, these spaces are reminders that she belongs.
As she progressed through her program, she began developing one of the most important and challenging professional skills: networking.
Through Beta Alpha Psi, she attended recruiting events and dinners with industry professionals, learning how to introduce herself, ask questions, and build relationships.
It wasn’t always easy. Like many students, she initially worried about saying the wrong thing or not knowing how to start conversations. But with practice and support from her peers, she grew more confident.
In addition to a previous internship, Camarena secured a highly competitive opportunity with global accounting firm KPMG during the winter break and early spring 2026. Leaping at the opportunity, she relocated to Los Angeles for the experience and put her training to work in a fast-paced environment during audit season.
“It was definitely interesting being right in the middle of busy season, and I think I was kind of surprised, as well as how much work we were actually doing as interns,” she said. “I feel like Chico really prepared me for that. My professors in the College of Business always encourage us to ask questions, and I think that made a huge difference for me.”
In addition to successfully completing the internship and gaining invaluable experience, Camarena also received a job offer at KPMG, which she has accepted and will begin in 2027.
Now on the cusp of graduating with employment, the self-described coffee lover and former barista is continuing to enjoy exploring local coffee shops around Chico, looking for that elusive perfect lavender latte.
She also finds creative outlets in thrifting and making floral bouquets, small but meaningful ways to unwind and express herself.
Spending time with friends helps her stay grounded, but when she can, she heads home to Yuba City to be with family.

While Chico State has played a major role in her success, Camarena is quick to point out that her journey is also rooted in the support she receives outside of campus.
Her sister’s constant encouragement and her father’s unyielding support are driving forces behind her efforts.
“It’s the small things,” she said. “They mean everything.”
For Camarena, success is as much about chasing her dreams as it is honoring the people who helped her get there.
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