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Four things we learned from Wisconsin’s 2024-25 NCAA financial filing

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Four things we learned from Wisconsin’s 2024-25 NCAA financial filing
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  • Media rights income from the Big Ten’s TV deal accounted for nearly a third of the department’s total revenue.
  • Volleyball ticket sales saw another significant increase in 2024-25.
  • Football and men’s basketball had the highest team-specific operating expenses at $41.5 million and $12.4 million, respectively.

MADISON – The cost of doing business for the Wisconsin Badgers is nearing the $200 million mark.

The Wisconsin athletic department had $197.9 million in total operating revenue and $193.6 million in total operating expenses in the 2024-25 fiscal year, according to the annual financial report that was due to the NCAA this month and obtained by the Journal Sentinel.

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Those figures are up from $190.6 million and $186.7 million, respectively, in the 2023-24 fiscal year. They are nearly identical to UW’s $197.7 million in revenue and $194 million in expenses in 2022-23.

The annual NCAA financial filing comes with several caveats. The way that the NCAA measures revenue and expenses are different from the way that universities may internally count revenue and expenses in their operating budgets. (So the $4.3 million difference in revenue and expenses on the NCAA report does not necessarily equate to a $4.3 million profit.)

The 2024-25 fiscal year ended on June 30, 2025, so the report that becomes available in January 2027 will be more illuminating regarding how Wisconsin is using its resources in the era of direct player compensation following the House vs. NCAA settlement.

That being said, here are three takeaways from the financial report:

Wisconsin’s revenue increasingly tied to media rights

As Wisconsin’s revenue continues to increase, the portion that comes from media rights income unsurprisingly also continues to rise.

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The Badgers reported $62.9 million in media rights income in 2024-25 – the second year of the Big Ten’s massive media rights deal with Fox, CBS and NBC – which was up $15.5 million from the $47.4 million in 2023-24. That represented 31.8% of UW’s total reported revenue for 2024-25.

The only other categories that made up more than 10% of total revenue were ticket sales (19.4%), contributions (12.9%) and royalties, licensing, advertisement and sponsorships (12.5%).

Wisconsin reported significantly fewer contributions in the 2024-25 report than in the 2023-24 report – a $16.2 million decrease from $41.8 million in 2023-24 to $25.6 million in 2024-25. But Wisconsin reports the philanthropic funding drawn from the UW Foundation rather than how many contributions the foundation received. So a decrease in reported contributions simply indicates less of a reliance on donations for that fiscal year.

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Team travel costs are lower in first season of expanded Big Ten

One of Wisconsin’s biggest areas of savings was in team travel.

After spending $13.7 million in team travel in the 2023-24 fiscal year, Wisconsin reported only $11.2 million in spending on team travel in 2024-25 – an 18.1% decrease. The drop in team travel spending was despite the Big Ten’s addition of USC, UCLA, Oregon and Washington.

Much of that increase can be tied to men’s basketball, which went from spending $2.4 million on travel in 2023-24 to $1.5 million in 2024-25. Football also saw a drop in travel costs from $3.7 million to $3.2 million, which is unsurprising given the proximity of road games at Iowa and Northwestern.

Ticket revenue was booming for volleyball, stagnant for basketball programs

The Kelly Sheffield-led Wisconsin volleyball program has kept winning on the court and in the box office.

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Wisconsin volleyball ticket sales jumped from $1.6 million in the 2023-24 fiscal year to $2.3 million in the 2024-25 fiscal year. It is a 36.8% one-year increase and a remarkable 216.3% three-year increase since Wisconsin’s national-championship-winning season.

Football ticket sales revenue increased from $24.1 million in 2023-24 to $25.8 million in 2024-25 despite subpar results in Luke Fickell’s second season. The Badgers went 5-7 in 2024 and missed a bowl game for the first time since 2001. (The ticket sales figures from Fickell’s most recent 4-8 season will be in the 2025-26 NCAA financial report that comes out in January 2027.)

Men’s and women’s basketball each experienced decreases in ticket sales in 2024-25. Greg Gard’s program saw a slight dip from roughly $6.7 million to $6.6 million in ticket sales, and women’s basketball saw a drop from $333,584 to $265,680 in Marisa Moseley’s final season at the helm.

Wisconsin women’s basketball benefited in 2023-24 from a home game against Caitlin Clark and Iowa women’s basketball, which drew sellouts across the country. With Clark off to the WNBA and Iowa not on the home slate in 2024-25, UW did not have that same boost.

An athletic department spokesman said the 2024-25 women’s basketball ticket sales were in line with expectations, and the slight fluctuation for men’s basketball was a result of the home schedule being “less conducive for single-game ticket sales.”

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Which Wisconsin teams had biggest budgets in 2024-25

Nearly half of Wisconsin’s total operating expenses – $88.9 million of the $193.6 million – were not attributed to a specific team. That keeps any comparisons between different programs at different schools – Wisconsin football vs. Illinois football, for example – from being apples-to-apples.

But the total operating expenses reported for each team does give some idea of where the Badgers are devoting their financial resources within the athletic department. Here are the six teams that had the highest team-specific total operating expenses in 2024-25:

  • Football: $41.5 million
  • Men’s basketball: $12.4 million
  • Men’s ice hockey: $5.5 million
  • Women’s volleyball: $5.3 million
  • Women’s basketball: $5.2 million
  • Women’s ice hockey: $4.3 million

All other UW teams were below $4 million. Men’s tennis had the lowest total operating expenses of any UW team at just over $1 million.

Finance

Canadian and UK finance groups pause new ventures with DP World over CEO’s emails with Epstein

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Canadian and UK finance groups pause new ventures with DP World over CEO’s emails with Epstein

Financial groups in Canada and the United Kingdom said they’ve paused future ventures with the company DP World after newly released emails showed a yearslong friendship between the company’s CEO, Sultan Ahmed bin Sulayem, and Jeffrey Epstein.

The emails — some referencing porn, sexual massages and escorts — surfaced in the cache of Epstein-related documents recently released by the U.S. Department of Justice. DP World is a logistics giant that runs the Jebel Ali port in Dubai and operates terminals in other ports around the world.

Sulayem, its chairman and CEO, made headlines this week when U.S. officials appeared to associate him with an email in which Epstein wrote, “I loved the torture video.”

In response to the released emails, British International Investment, the UK’s development finance agency, said they “will not be making any new investments with DP World until the required actions have been taken by the company.” One of Canada’s largest pension funds, La Caisse, gave a similar statement.

Epstein killed himself in jail in 2019 after he was charged with sex trafficking. The emails do not appear to implicate Sulayem in Epstein’s alleged crimes. DP World has not responded to multiple requests for comment.

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What’s in the ‘torture video’ email?

In 2009, Epstein wrote in an email, “where are you? are you ok , I loved the torture video.”

The recipient, whose email was redacted, replied, “I am in china I will be in the US 2nd week of may.”

On Monday, Republican Rep. Thomas Massie posted a picture of the redacted emails on X, saying “A Sultan seems to have sent this” and that the Justice Department should “make this public.”

Deputy Attorney General Todd Blanche responded to Massie’s post that “the Sultan’s name is available unredacted in the files” and cited another document that names “Sultan Bin Sulayem.”

What have La Caisse and British International Investment said?

La Caisse said in an statement that it’s pausing new “capital deployment” with DP World. “We have made it clear to the company that we expect it to shed light on the situation and take the necessary actions.”

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British International Investment said through a spokesperson that they “are shocked by the allegations emerging in the Epstein files regarding Sultan Ahmed bin Sulayem.”

Neither organization is an investor in DP World, but they both have invested alongside the company in port projects around the world.

What do the emails between Epstein and Sulayem say?

The topics range widely, including President Donald Trump, sex and theology.

In one email from 2013, Epstein wrote to Sulayem that “you are one of my most trusted friends in very sense of the word, you have never let me down.”

In response, Sulayem said, “Thank you my friend I am off the sample a fresh 100% female Russian at my yacht.”

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That same year, Sulayem sent Epstein an email showing a menu for a massage business which included sexual offerings. Two years later, Sulayem texted Epstein a link to a porn site, and, in 2017, Epstein sent Sulayem a link to an escort website.

Epstein e-mailed with Sulayem about Steve Bannon, the Trump acolyte, in 2018, saying “you will like him.” In another exchange, Sulayem asked Epstein about an event where it appeared Trump would be in attendance.

“Do you think it will be possible to shake hand with trump,” Sulayem asked.

Epstein replied: “Call to discuss.”

Who is Sultan Ahmed bin Sulayem?

He’s chairman and CEO of logistics giant DP World, which has long been a pillar of Dubai’s economy.

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The company runs the city’s sprawling Jebel Ali port and operates cargo terminals in ports around the globe.

Sulayem previously had a larger role as chairman of the Dubai World conglomerate, which at the time included the property developer Nakheel. That company was behind the creation of manmade islands in the shape of palm trees and a map of the world that helped cement Dubai’s status as an up-and-coming global city.

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The AP is reviewing the documents released by the Justice Department in collaboration with journalists from CBS, NBC, MS NOW and CNBC. Journalists from each newsroom are working together to examine the files and share information about what is in them. Each outlet is responsible for its own independent news coverage of the documents.

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Newly appointed director of finance for Halifax County has now resigned

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Newly appointed director of finance for Halifax County has now resigned

The newly appointed director of finance for Halifax County has now resigned from the post, citing comments that she believes are questioning her integrity.

On Monday, supervisors named the school system’s finance director, Dr. Karen Bucklew, to also serve as the county’s interim finance director.

RELATED: Halifax County Schools finance director to assist county as interim finance director

In her resignation letter, Bucklew cites public comments from members of the board and to the media regarding whether serving both entities is a conflict of interest.

The letter lays out her professional and ethical standards, and said the comments have eroded the professional working environment, so she will remain as the school’s finance director only.

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Bluespring adds $2.3bn in assets with SHP Financial purchase  

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Bluespring adds .3bn in assets with SHP Financial purchase  

Bluespring Wealth Partners has purchased SHP Financial, a firm based in Massachusetts that manages about $2.3bn in assets for mass-affluent and high-net-worth clients.  

Financial specifics of the deal remain undisclosed.  

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SHP Financial was established in 2003 by Derek L. Gregoire, Matthew C. Peck, and Keith W. Ellis Jr., who began their financial careers together in the insurance sector. 

The company employs around 50 staff across three offices in Plymouth, Woburn, and Hyannis. Its team includes seven advisers and 18 other financial services professionals. 

The firm is known for providing fiduciary advice and offers services such as its SHP Retirement Road Map, aimed at making retirement planning more accessible to clients. 

Peck said: “We are deeply protective of the culture we’ve built over the last two decades and were intentional about choosing a partner we felt could help us fuel SHP’s next stage of growth while helping us remain true to our goals. 

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“And we found that partner in Bluespring. We believe Bluespring can provide the resources and support needed to grow and invest in our team, while preserving the client experience that defines SHP.” 

In 2025, Bluespring added over $6bn in assets under management to its business. 

Bluespring president Pradeep Jayaraman commented: “SHP is a team that has already built meaningful scale and is still hungry to grow. That’s what makes this an acceleration story, as opposed to a transition story.  

“SHP’s founders are seasoned leaders in the prime of their careers, still deeply engaged in their business, with decades of success yet ahead.  

Last month, Bluespring added Coghill Investment Strategies, managing around $600m in assets, to its network. 

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