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Do you really save money on Prime Day?

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Do you really save money on Prime Day?

One of the biggest online shopping events of the year — Prime Day — will take place July 8-11 across 26 countries. What began in 2015 as a celebration of Amazon’s anniversary has since grown into a multiday retail extravaganza that rivals Black Friday and Cyber Monday in both hype and sales volume.

But amid the excitement, an important question remains: Do you really save money on Prime Day? Here’s what you need to know before loading up your virtual cart.

Prime Day is a global sales event created by Amazon that allows Prime members to access exclusive discounts and deals on a number of products across the site.

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The first Prime Day took place a decade ago to mark Amazon’s 20th anniversary. It has since evolved to span several days throughout many countries, with this year’s Prime Day event being the longest so far at four days.

Shoppers can score limited-time deals on a wide range of products, from big-ticket electronics and home appliances to beauty products, clothing, and Amazon’s own devices like Echo speakers and Fire tablets. And millions participate each year. In 2024, global sales for Amazon Prime Day totaled $14.2 billion over a 48-hour period, according to Capital One Shopping Research.

Keep in mind that to access these deals, you must be a Prime member, which costs $14.99 per month or $139 per year. However, Amazon offers a free 30-day trial, allowing new users to shop the event without paying up front.

Read more: Amazon Prime Day 2025: We found the best deals to shop before the sale officially kicks off

You may be wondering whether Prime Day is just another overblown shopping holiday like Black Friday, when retailers offer increasingly unimpressive deals to encourage unnecessary spending.

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There’s no denying that some Prime Day deals offer real value. The key is having a smart shopping strategy in place to purchase items you actually need at a steep discount — not impulsively spending to take advantage of perceived savings.

Historically, shoppers have seen discounts of 30%-70% on items such as Apple AirPods, laptops, robot vacuums, smart home devices, and branded kitchen appliances. Amazon’s own products, including Kindles, Fire TVs, and Echo Dots, usually come with the deepest discounts. In 2023, Prime Day purchase discounts totaled $2.5 billion, according to Capital One.

Retail analysts have found that many of these items are offered at their lowest prices of the year. So yes, if you’ve had your eye on a specific product and it happens to be on sale during Prime Day, you could walk away with serious savings.

Read more: 7 money-saving perks for Amazon Prime members

Keep in mind that not all the deals offered on Prime Day are really worth it. It’s important to have a plan and do your research ahead of time so you know whether you’re looking at a true discount.

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One common tactic retailers use to encourage spending is “price anchoring,” where the listed original price is inflated, making the discount look more impressive than it actually is. In some cases, the so-called sale price is just a return to the item’s normal price after a brief increase in the weeks leading up to Prime Day.

Another issue is the impulse-buy nature of the event. Flash deals and lightning sales are designed to create urgency, leading many shoppers to make purchases they wouldn’t otherwise consider. If you buy something you don’t need — or wouldn’t have bought without the flashy red countdown clock — you’re not really saving money, even if the price is lower.

If you’re hoping to cash in on Amazon Prime savings, it’s important to make a game plan.

It’s easy to get distracted by discounts and make impulsive purchases while browsing. Before you start shopping, make a list of the key items you really want. Prioritize finding deals on those must-haves — and only buy them if it makes sense for your budget.

Decide how much money you can comfortably afford to spend on Prime Day ahead of time and stick to that limit. You’ll avoid throwing your budget off track and ending up with buyer’s remorse.

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This year, Amazon is offering over 40 personalized deal features to help shoppers find discounts on products they’re most likely to be interested in. Look for personalized suggestions within the “Recommended deals for you,” “Top deals for you,” and “Customers’ Most-Loved” features to zero in on the deals you may be looking for.

Subscribe and save (if it makes sense)

Amazon’s Subscribe and Save feature offers year-round discounts on items you need to stock up on regularly. On Prime Day, these items may have an additional discount that could help you score extra savings.

Many major retailers such as Walmart, Target, and Best Buy will have their own sales and promotions around Prime Day when they know shoppers are in the mood to splurge. Before you check out, compare the price of items in your cart across a few different retailers to ensure you’re getting the lowest price overall.

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Finance

Why I’m Not Reporting on Campaign Finance Reports Right Now – Montgomery Perspective

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Why I’m Not Reporting on Campaign Finance Reports Right Now – Montgomery Perspective

By Adam Pagnucco.

Yesterday was the deadline for candidates to file their Annual 2026 campaign finance reports.  It’s an important moment in this election season as candidates show their financial strength heading into the period when voters are paying attention.  For candidates in traditional financing, the next report is not due until April 21.  So normally, I would be crunching and reporting on all of these numbers, at least for candidates in Montgomery County.

But I’m not going to do that quite yet.

The reason is that the State Board of Elections (SBE) just rolled out a new reporting system for campaign finances and many candidates are struggling to use it.  I have been using this data for almost 20 years and I have never heard complaints of such volume and ferocity as those I have received this week.  (An aside: I’m a former campaign treasurer and you better believe I will never be one again after this!)  I can’t get into the specifics of these complaints because it would risk compromising my sources, something I will never do.  But I expect there to be MANY late reports and amended reports as campaigns try to report accurate information while minimizing fines – fines for which most of them bear no responsibility.

As an analyst, these failures impede my ability to analyze campaign finance data.  First, SBE has inexplicably removed all campaign finance information predating the 2019-22 cycle from its website.  Previously, the site included data from 2005 on.  I asked SBE to fix this issue last month.  They told me it would be fixed.  It has not been fixed.  Until it is, my ability to provide historical context is limited at best.

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Second, I have noticed that on some reports, the summary sheets do not match the totals of downloaded data.  I don’t know why.  For now, I am going to rely on the spreadsheet downloads, but that is going to limit my processing speed.

Third, loans previously appeared in contribution downloads.  Now they don’t.  Instead, I have to locate them in individual filings and manually enter them.  There is no reason why this change needed to occur.

Fourth, aggregate totals for contributions appear to be inaccurate in some reports.  That’s a big deal for candidates in public financing, who are currently limited to $500 per individual in this cycle.  If their aggregates are inaccurately reported as higher than $500, they will appear to be in violation of the public financing law when they in fact did nothing wrong.

Finally, I expect a significant volume of amendments as candidates work through their issues with the reporting software.  That’s a problem because the data in any analysis that I do may shift without warning.  Analyses of data like this take a long time, and changes due to state reporting issues will undermine that work.  Let’s just stipulate that when I start posting analyses, the resulting data will be estimates at best.

As a result of the above issues and others, I’m reluctant to start crunching this data right now.  At minimum, I’m going to wait a few days while candidates resolve their issues with SBE.

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New reporting systems always have glitches and this one has to cover hundreds of accounts and millions of records from all across Maryland.  SBE should have rolled out this new system at the start of a campaign cycle when the stakes are lower and glitches can be fixed quietly.  By rolling it out in the heat of election season, when lots of new candidates are filing and all of them are scrambling to show their strength, SBE has compounded its problems and hindered analysis of campaign finances.

All of this is tremendously unfair to the folks who are running for office as well as their treasurers.  For their sake as well as that of the public, these problems must be fixed as soon as possible.

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Finance

Government finance statistics: deficit-debt relation

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Government finance statistics: deficit-debt relation

The financial accounts of the general government sector cover transactions in financial assets and liabilities as well as the stock of financial assets and liabilities.

The net lending (+) / net borrowing (-) (also known as surplus/deficit), together with the gross debt of the general government, are among the most important indicators in government finance statistics. 

Generally, the movement in government debt can be linked with the government balance: in case a deficit is observed, one would expect to see an increase in debt, and in case of a surplus, some of it could be used to repay debt. However, this is not necessarily the case. Deficits can also be financed by the sale of financial assets, or alternatively, debt can be raised to finance the acquisition of financial assets. Therefore, the evolution of quarterly debt is also linked to the net acquisition of financial assets. The incurrence of liabilities not covered in the definition of the general government gross debt (mainly ‘other accounts, payable’), as well as the valuation differences and discrepancies, also play a role in explaining the change in debt.

Source datasets: gov_10q_ggnfa, gov_10q_ggfa, gov_10q_ggdebt

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In the third quarter of 2025, the financing of the deficit (2.9% of quarterly GDP) explained the main part of the change in gross debt (4.5% of quarterly GDP) of the euro area. At the same time, the financing of the net acquisitions of financial assets (0.5% of GDP) and the repayment of liabilities not included in the general government gross debt (1.0% of GDP) also impacted the debt. Other differences between the change in debt and the deficit comprise notably certain revaluations of debt, adjustments between transactions and the change in stock at face value as well as discrepancies (0.1% of quarterly GDP). 

This information comes from data on quarterly government finance statistics published by Eurostat today. The article presents a handful of findings from the more detailed Statistics Explained article on government finance statistics – quarterly data.

In 2020 and 2021, due to COVID-19 containment measures and policy responses to mitigate the impact of those measures, the change in debt was mainly influenced by large deficits, as well as acquisitions of financial assets. 

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Poole College of Management Launches Free Financial Literacy Program

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Poole College of Management Launches Free Financial Literacy Program

The Poole College of Management is launching a Financial Literacy Program for adults. The program is free and open to the public, regardless of your connection to NC State University.

Srini Krishnamurthy, program co-founder and associate professor of finance at Poole, says the goal of the program is “to equip participants with the knowledge and confidence to address financial decisions they face in everyday life, such as understanding interest rates and inflation, performing loan and mortgage calculations, budgeting, saving, investing through mutual funds, and planning for retirement.”

The curriculum is based on the most up-to-date financial research available, translated by professors into easy-to-understand practices and tools for use by anyone.

Real Research Impact

The idea for the Financial Literacy Program took root in 2022 during Krishnamurthy’s participation in an NC State faculty initiative called Strengthening the Impact of Research (STIR). “The program’s goal was to help faculty translate their research expertise into meaningful benefits for the broader community,” he says. “As part of the program, each participant was required to develop and present an idea with real-world impact.”

Around this time, college affordability was a hot topic. It was an issue that hit home for Krishnamurthy — several years earlier, when his daughter was applying to colleges, the two discussed what offers cost in practical terms.

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“I built a spreadsheet that incorporated tuition, scholarships, and long-term implications, and walked her through the numbers. Equipped with this information, she confidently chose to attend NC State for computer science and graduated with very little college debt. That experience made clear to me how transformative basic financial knowledge can be, and how rarely it is accessible in a clear, practical form.”

Financial Literacy for All

Knowing that not every family had the knowledge or skillset to evaluate finance – after all, not every college-bound high school student is lucky enough to have parents with terminal degrees in finance – Krishnamurthy teamed up with another faculty member in the STIR program to address that.

They developed a successful financial literacy program for college students and delivered it through the Wake County Library systems and a Wake County Public School System high school. When the opportunity arose to start a similar program at Poole aimed at adults, Krishnamurthy said he was “eager to expand this effort.”

Classes are taught by current Poole professors, including Krishnamurthy, Umut Dur and Denis Pelletier. Topics include (but are not limited to) budgeting, investing basics, time value, loans, credit and retirement planning. Data from participants shows that comfort with major financial decisions increased by 45% by the end of the program, and objective understanding of investments and fees increased by 20%

The first set of classes are on Jan. 26th and 28th. Register using this Google Form.

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