Connect with us

Entertainment

Why e-commerce pitches are creeping into TV news

Published

on

Why e-commerce pitches are creeping into TV news

If you feel like your favorite morning news or talk show is frequently trying to sell you something, you’re right.

Shopping segments within the program content of NBC’s “Today,” ABC’s “Good Morning America” and “CBS Mornings” have grown in recent years. Using QR codes on the screen, viewers are taken directly to dedicated e-commerce sites where they can put in their orders, with the program getting 20% or more of the revenue generated.

The segments typically feature a contributor or expert presenting household items, fashion or personal care products, alongside the host viewers know and trust. While hosts typically don’t do the actual pitching, their presence provides a seal of approval that helps drive a purchase.

The segments are also a staple of talk shows and syndicated programs such as “The View,” “The Jennifer Hudson Show,” “Entertainment Tonight” and “Inside Edition” and have spread to local TV stations. Ownership groups have signed deals with companies that match them up with brands looking for exposure that goes far beyond what they get with a 30-second commercial.

“This is the savior for media, if they really focus on it,” said Brian Meehan, co-founder of Knocking, a Connecticut-based company that specializes in embedding e-commerce into TV and digital content.

Advertisement

That may seem bit hyperbolic, but there is little doubt that TV outlets are looking for help as they navigate the upended media industry.

Streaming has pulled viewers away from traditional television, driving down ad revenues. Since 2022, ad spending on broadcast and cable TV has dropped 23%, to $51 billion in 2025. Consumers bypassing or canceling their cable subscriptions are cutting into the fees stations receive from pay TV providers.

As a result, both networks and TV stations have had to make significant cuts in their news operations to maintain profit margins. The daytime syndication business has declined dramatically as well, with NBCUniversal exiting the market and canceling “Access Hollywood” and “The Kelly Clarkson Show.”

Networks and stations don’t reveal how much they earn from the shopping segments, which typically run four minutes, but insiders say it’s well into the eight-figure range.

Bill Hague, executive vice president for the media research firm Magid, said more TV stations are turning to the segments to help fill the additional hours of local news they are programming instead of syndicated talk shows.

Advertisement

“Why invest in syndication when you can have the same audience and more revenue tied to it?” Hague said, adding that the company’s research shows consumers don’t believe the practice diminishes the quality of a newscast.

Jeff Rossen, a former consumer reporter for NBC News, recently pitched online shopping deals for Tegna’s TV local stations. The products he demonstrated sold briskly, likely helped by the credibility and trust he has accrued as a journalist.

That authority matters to viewers. NBC says its research shows that 94% of “Today” viewers trust the product recommendations made on the program.

Morning shows, with their mix of hard news, entertainment segments and lighter fare, have always had more latitude in what they present. But the current dire circumstances of the TV business explain why there is little pushback.

“If helping me buy a better blender also helps pay for an investigative reporter, I’m fine with it,” said Andrew Heyward, a former CBS News president who has consulted for TV station groups.

Advertisement

Heyward said consumers have gotten accustomed to editorial content being a gateway to online shopping. The New York Times gets a cut of sales linked to its Wirecutter product review site.
Book reviews in the Los Angeles Times are linked to Bookshop.org, and the newspaper gets a commission for any sales.

Amazon and other web platforms have made e-commerce account for 21.8% of all U.S. retail purchases, according to the Department of Commerce.

Direct selling on traditional media goes back decades. In 1978, a Clearwater, Fla., radio station accepted 112 electric can openers from an advertiser who could not afford to pay for commercial time. Station owner Bud Paxson had a newscaster auction the inventory over the air and it sold out quickly, leading to a regular show called “Suncoast Bargaineers.”

In 1982, Paxson moved the concept to a local Tampa cable outlet, called it Home Shopping Channel and, after a few years, took it national as Home Shopping Network. HSN soon had celebrities pitching their own product lines, a technique that is now occasionally used by the morning shows.

Candi Carter, whose Cistus Media handles e-commerce for Tegna, said viewers have long been accustomed to seeing products touted inside of programming content, going back to the days of Oprah Winfrey’s “favorite things” segments.

Advertisement

“Brands do it for visibility,” Carter added. “They don’t have to pay a product integration fee and they get revenue from the sales.”

The broadcast networks experimented with direct selling to viewers over the years. NBC even put its name on ShopNBC, a cable channel it co-owned in the 1990s. But the concept was not mastered until NBC’s “Today” introduced “Steals and Deals” in 2010 as an occasional segment that grew over time.

The program now has 30 contributors who present wares in about 350 shopping segments each year. They are available across digital, social, newsletters and mobile platforms after they air on “Today.”

ABC’s “Good Morning America” started its own version in 2011, brazenly calling it “Deals and Steals.” The network now has daily segments on both “GMA” and the afternoon hours “GMA 3” and “The View.” Network contributor Tory Johnson has handled “Deals and Steals” since its launch and has long been one of the most familiar faces on “GMA.” Other contributors, such as former fashion magazine editor Lori Bergamotto, have been added over the years.

Meehan recalls the biggest hurdle to launching the segments at ABC was the language explaining the arrangement to viewers — making it clear that the network stands to benefit.

Advertisement

“It came down to the attorneys just saying, ‘ABC may receive promotional or financial consideration,’” he said. “It took a long time to go through that process.”

CBS News, historically cautious about any endeavors that could tarnish its legacy as a journalism organization, was the last of the traditional networks to get into e-commerce in 2022 after COVID-19 lockdowns depressed ad revenues. The division was also under pressure to improve its financial performance as Shari Redstone, then-chair of parent Paramount, was intent on improving the company’s balance sheet ahead of a sale.

“Shop CBS” segments, as they’re called, are presented multiple times a week on “CBS Mornings” and “CBS Saturday Morning” and have become key revenue drivers for the struggling news division. Any resistance from producers or on-air talent recedes once they learn how much money e-commerce takes in, according to one veteran at the division not authorized to discuss the matter publicly.

While ABC and NBC broker their e-commerce deals in-house and through some of their contributors, CBS turned to Knocking to develop its segments. The company makes deals with product suppliers looking for in-program exposure, supplies the on-air talent that does the pitching with the network’s hosts and builds the websites that handle the transactions.

While on-air network journalists appear in the segments, they are not asked to do the selling. When CBS News signed on with Knocking, the division insisted the talent and producers involved be able to test the products before putting them on air. When they can react with enthusiasm, it’s a big help.

Advertisement

“When ‘CBS Mornings’ co-host Nate Burleson puts on a massager and he’s like, ‘Ooh, wow, this feels like real human hands,’ — none of that is scripted,” said Meehan.

Still, programs are putting their credibility on the line by selling the products. There is little margin for error or customer dissatisfaction, as disgruntled viewers will tune out.

Meehan said Knocking does its best to mitigate that possibility by accepting returns up to six months after purchase.

“A bad experience will hurt both the product or service being featured, and the broadcaster,” Heyward said. “All the parties have a vested interest in honesty, and in a good user experience.”

Advertisement

Movie Reviews

Big Break (2026) – Review | Horror-Comedy | Heaven of Horror

Published

on

Big Break (2026) – Review | Horror-Comedy | Heaven of Horror

Looking for a teeny tiny favor…

Big Break is the story of a sketch comedy collective reuniting years after it was disbanded. The collective was called “Simple Town”, and while three of them have gone on to live ordinary lives, one of them made it big.

The four old friends and former sketch collective members have a lot to talk about. There’s Will (Will Niedmann), Caroline (Caro Yost), Felipe (Felipe Di Poi Tamargo), and their estranged ex-collaborator Sam (Samuel Lanier).

Oh yeah, the estranged one, Sam, is the only one of them to have become successful in Hollywood. He made the box office hit The Gummy Bears Movie. Now, he’s working on a sequel, and his three college friends are all desperate to get cast in the upcoming sequel.

On the way there, the three friends are trying to come up with a plan for how to go about asking for this favor. The conversation in the car shows that their improv and sketch talent may not be as impressive as they think. However, it’s fun for us outsiders to watch them “hard at work”.

Continue Reading

Entertainment

Ewan Mitchell helps Aemond show his true colors in ‘House of the Dragon’

Published

on

Ewan Mitchell helps Aemond show his true colors in ‘House of the Dragon’

Ewan Mitchell shares few similarities with Aemond Targaryen, his unhinged character on HBO’s “House of the Dragon.” The British actor, 29, is soft-spoken, thoughtful and quick with a “thank you.” His hair is currently brown rather than Targaryen blond, although he says the color is actually left over from filming Justine Triet’s upcoming psychological thriller “Fonda.” Although he is very different from the power-hungry second son he plays on TV, Mitchell understands him.

“I always empathize with that little kid in Season 1,” he says, speaking from London’s 180 House on a sunny day in July. “He was this neglected, bullied boy. He was never given a dragon egg. So from the beginning he recognized that he was on the back foot, and he was bullied for being different. What’s nice about Season 3 is it’s showing Aemond’s true colors.”

Early in Season 3, Aemond asserted his dominance over his mother Alicent (Olivia Cooke) with a gasp-inducing kiss on the mouth, a moment Mitchell compares to Michael Corleone’s iconic kiss on Fredo in “The Godfather Part II.” The disgraced prince regent left King’s Landing for Harrenhal in search of Daemon (Matt Smith), only to murder Ser Simon Strong and his sons instead. His fray with the Strong family was triumphant, but left Aemond with a wound in his side. He begged the castle’s mysterious inhabitant Alys Rivers (Gayle Rankin) to help him before vanishing for the next two episodes.

In Episode 5, Aemond is back. At first, he appears wounded and broken. But he ably defends Alys from a group of invaders, relying on muscle memory and — perhaps — a sense of honor to pay her back for saving his life.

“I liken Harrenhal to the White Lotus of Westeros,” Mitchell says. “It’s a place you go for a retreat. You have all of your toxins drawn out of you. You have to confront them head on. You discover like the darkest, deepest places of yourself. And the general manager of that place is Alys Rivers.”

Advertisement

In Episode 5, Aemond (Mitchell) fights off invaders, saving Alys’ life.

(Theo Whiteman / HBO)

The upcoming episodes will keep Aemond at Harrenhal with Alys and expand on the events of George R.R. Martin’s 2018 book “Fire & Blood,” on which the series is based. Showrunner Ryan Condal wanted to explore what wasn’t in Martin’s fictional history of Westeros.

“We knew from the book that he goes to Harrenhal and effectively disappears, at least from the interactive narrative,” Condal says, speaking later over video call. “It’s thought that he establishes some relationship with Alys Rivers. We had that as a baseline, but the idea was: ‘Where can we take Aemond from here?’”

Advertisement

He adds that there was “a danger of the character becoming an anime villain,” which the writers wanted to undercut. “He looks a certain way,” Condal says. “He has this eye patch. He rides this Godzilla-sized dragon. And he’s done some pretty reprehensible things.”

But the writers wanted to go beyond Aemond’s surface, to “a different place and excavate that trauma and vulnerability.”

Mitchell says Alys is the key to Aemond finding himself. “We know his dragon Vhagar is missing,” he says. “And if Aemond is nothing without his dragon, then does he really deserve her? We’ve got to challenge what we know of the character already … Vhagar was the wind in his sails.”

He compares Aemond with Spider-Man, an oddly aligned character. “With great power comes great responsibility to wield that power,” Mitchell says. “He’s got to be able to show he can control it effectively. That’s what he wanted to prove throughout Season 1 and 2.”

He laughs: “It’s just like ‘Spider-Man 2.’ I find it really interesting building up this character over two seasons to bring him back down.”

Advertisement
A man in a brown suit leaning against a set of glass windows with his foot propped up on the ledge.

“I find it really interesting building up this character over two seasons to bring him back down,” Mitchell says of Aemond, who is facing turbulent times in Season 3.

(Jennifer McCord / For The Times)

Condal adds, “He’s feeling isolated and alone and he possibly has made an enemy of his family. And then this woman saves him. He feels this sudden magnetic draw to her. In the episodes that follow, we will further excavate that relationship. It’s one of the most surprising and engaging and emotional stories we have this season.”

Mitchell first appeared as Aemond, the son of Viserys and Alicent and the brother of Aegon II, in the eighth episode of Season 1. He was originally played by Leo Ashton, who Mitchell says “really set up the character for me.” Production had already begun when Mitchell auditioned, first with a self-tape and then for the producers. Initially, he didn’t know which character he was up for.

“I knew this character was the younger brother and that was like a theme of the first season and going through further seasons,” Mitchell recalls. “The second son out to prove his worth.”

Advertisement

Mitchell’s audition was memorable. “He came into the room in character and he scared all of us,” Condal says. “I remember the first question that I asked [our casting director] after he left was, ‘Is he always like that?’ Because it felt like he had gone to such a dark place just to do the audition. When I spoke to him later, I loved how different the person was on the phone versus the person I met in the room.”

To play Aemond, Mitchell looked at MMA and cage fighters to hone in on the character’s agile, brutal fighting style. He trained physically to make Aemond lean but also strong and imposing. He took inspiration from paintings, including Alexandre Cabanel’s 1847 work “The Fallen Angel,” which depicts the devil after his fall from heaven.

“There’s this tear in his eye and you don’t know if he’s feeling sorry for himself or he’s looking at things to come,” Mitchell says. “Is he thinking about the harm he’s going to inflict in retaliation? That was something I wanted to do in Season 2. It contrasts his muscular physique. It’s a mixture between vulnerability and sheer muscle.”

Season 2 saw Aemond purposefully incinerating his brother, leaving him badly burned, and decimating the Riverlands while on Vhagar. The character was grappling for power, even if it meant brutalizing his own family. Condal hints that a reckoning with Aegon will come.

“In the great tradition of ‘Game of Thrones,’ I feel like that is a fairly safe bet,” he says. “Characters are scattered all over the map and then slowly find themselves being brought back together, but in different forms. That was always something we were talking about doing with Aemond and Aegon.”

Advertisement
A man in a brown suit holding his hand near his mouth.
A man in a brown suit with no undershirt looks out a window.

To play Aemond, Mitchell looked at MMA and cage fighters to hone in on the character’s agile, brutal fighting style. He also took inspiration from paintings, including Alexandre Cabanel’s 1847 work “The Fallen Angel.” (Jennifer McCord/For The Times)

Mitchell sees Aemond as a product of his circumstances, rather than just a murdering psychopath. He was bullied as a child and coddled by his mother, but never received the unconditional love he craved. He was taken to brothels from an early age. He lost an eye. And he grew up in the midst of a brutal war between the Greens and the Blacks. Now he has to reckon with what he’s done.

“You might not understand all of the things he does,” Mitchell says. “And you might not feel like you’re supposed to understand all the things he does. But you do feel something for him. In the moment he saves Alys, maybe there is a redeemable Aemond in there somewhere.”

Cooke says she loves working opposite Mitchell thanks to his complex approach to the character.

Advertisement

“He has such intensity and helps me as an actor in playing Alicent to feel like I’m completely on the back foot,” she says in a voice memo. “It’s filled with tension trying to guess what he’s going to do. Yet in reality, he is the most gentle, lovely, quiet, beautiful person. He’s a joy to work with and I think he makes such interesting choices outside of ‘House of the Dragon.’”

Between Seasons 2 and 3, Mitchell filmed Emerald Fennell’s “Wuthering Heights.” He had previously worked with the filmmaker on 2023’s “Saltburn,” for which he auditioned using a Harold Pinter monologue. For “Wuthering Heights,” Fennell simply texted Mitchell asking him to play Joseph, a servant in the Earnshaw house, whose sexual depravity electrifies Cathy.

A shirtless man with long blond hair embraces a woman in a dark dress.

Aemond (Ewan Mitchell) and Alys (Gayle Rankin) share a tender moment in Episode 5.

(Theo Whiteman / HBO)

“I was like, ‘If you asked me to shine your shoes, Emerald, I would do that,’” Mitchell says. “All of her characters are so vibrant and so nuanced, and there is such a vision you see in her films. She’s a one-of-a-kind, singular visionary. I’ve learned so much working with Emerald that I’ve taken forward in my career.”

Advertisement

One of those things was a more playful, loose approach to acting. During his first two seasons of “House of the Dragon,” Mitchell felt locked into a particular performance. “I learned the scripts verbatim,” he says. “Aemond is such a calculating character and everything he does is premeditated. He’s so in control of himself. I found myself offering up the same take every single take.”

After working with Fennell on “Saltburn” and “Wuthering Heights,” Mitchell felt more freedom. She encouraged him to give a range of performances on set, allowing her to find the character during the editing process. He brought that with him to the third season of “House of the Dragon.”

“With Aemond being so unsure of himself, it happened more naturally,” he says. “He’s learning new things about himself. I was really open to finding the scene organically on the day and not coming in with any preconceived choices. And I found so much more enjoyment in it.”

Condal observed Mitchell’s looser approach. “I don’t think Ewan was ever rigid,” Condal says. “But what I saw happen over the seasons was someone learning from their professional experience. As a massive fan of Emerald Fennell’s work, I can see how being in that very different crucible could help him become his best version. We probably demanded the most out of Ewan in Season 3 than any of the other actors.”

A black and white photo of a man leaning against a window with reflections seen on the glass.

Mitchell says working with Emerald Fennell helped him take a looser approach to acting.

(Jennifer McCord / For The Times)

Advertisement

Since wrapping Season 3 last fall, Mitchell has stayed busy. He filmed “The Way of the Runner” in China with first-time filmmaker Yutong Bai, Gareth Evans’ remake of the 1960s Japanese crime film “A Colt Is My Passport” in Wales, Luna Carmoon’s sophomore feature “To Make Ends Meat” in London and Can Aydin’s directorial debut “The Healer” in Budapest. He then flew to France to work with Triet, an experience he loved because she shot on film. “Knowing you’ve only got a limited amount of time, there’s something beautiful about the imperfections of performances,” he says. “There was such a great energy with everyone in the room.”

Mitchell has been attracted to performing for as long as he can remember. Growing up in Derby, England, he admired films like “Citizen Kane” and “Taxi Driver” because they centered on “characters you don’t completely understand.” He appreciates the scope of projects he’s done so far, from the massive scale of production on “House of the Dragon” to smaller art house films.

“I love working as much as I can and learning,” he says. “I’d love to keep working with debut directors. After the recent films I’ve done and seeing ‘Obsession’ and ‘Backrooms,’ it’s really motivating seeing what they can do.”

Although Mitchell looks nothing like Aemond, he is frequently recognized. Someone stopped him on his way here today to ask for a photo. “I think it’s the chin,” he grins. He knows he’s inextricably linked to the character, for better or worse. He can’t give much away about what’s to come in Season 3, but Aemond is certainly not down for the count.

Advertisement

“What makes him so dangerous is that just when you think he has nothing left in the tank, it’s like, ‘Guess again,’” Mitchell says. “It’s not a question of whether he’s going to do evil. It’s inevitable that he will do it. And it will be brutal and it will be fast.”

He pauses, unsure of what he can reveal. “I don’t want to spoil anything,” he says carefully, “but I can’t wait for people to see what Harrenhal has in store for him.”

Continue Reading

Movie Reviews

Fantasia Fest 2026 Review: ‘Her Private Hell’ is Boring As Hell

Published

on

Fantasia Fest 2026 Review: ‘Her Private Hell’ is Boring As Hell

Share this with a friend!

During the opening ceremony of the Fantasia International Film Festival, Her Private Hell director Nicolas Winding Refn was awarded a Cheval Noir Career Achievement Award for his contributions to cinema. He made an impassioned plea on the importance of a festival like Fantasia and genre cinema as a whole:

“In the mid-90s, when I began, we really couldn’t make genre movies; we had to make important movies. But we were like, f— that! How do you piss off your parents? Make a horror movie! How to tell the politicians to f— off? Make something violent! A little fun, some sexy stuff? It’s the best thing in the world! Genre is cinema!”

“Genre is cinema” may be the truest statement the Danish provocateur has ever made, which is why it felt so painful to follow such an electric and impassioned speech with one of the least impressive movies Refn has crafted. A movie that attempts to provoke and elicit strong reactions out of us but isn’t nearly as aesthetically and thematically interesting as it should be.

With characters soaked in bisexual lighting and neon colors, one would think that Refn would want to continue in the trajectory that has defined his eclectic body of work. But dying for twenty-five minutes before being brought back to life gives him a new outlook on the world, as he’s not only stated at Fantasia but during its Cannes world premiere as well.

Advertisement

In a way, the harrowing event he experienced mirrored a lot the character he portrayed in Hideo Kojima‘s Death Stranding, which he acknowledged during the Q&A session following the screening. Unfortunately, this shift in his thematic and aesthetic conventions yielded a movie that has nothing tangible to say about any of the images it presents or the movies it references.

Plot and critical reception of Her Private Hell

One even wonders why Her Private Hell received such vitriolic reactions at Cannes. Don’t get me wrong, it’s not a very good movie, but it’s also not the kind of movie that will piss people off. People may be inclined to walk out of it, not because of its strong and explicit violence, both physical and sexual (none of them go as far as some of Refn‘s previous movies), but because of how boring it is. It attempts to morph the giallo into a cyberpunk/futuristic visual language while sprinkling in a dash of Hong Kong-inspired action, but none of these elements coalesce into anything meaningful or significant.

An astute moviegoer might notice his inspirations (Roger Vadim, Mario Bava, Seijun Suzuki, and even Kojima), but there isn’t a single one that feels decidedly singular or meaningful enough to yield a reaction from us. Oh, sure, there are plenty of scenes where the audience may be inclined to react, but once they see how little payoff it has, they might not react to them at all.

It’s even difficult to describe what Her Private Hell is about because Refn now prefers to throw the “three-act” structure out of the window and create movies that don’t necessarily adhere to preconceived audience expectations.

In fact, when pressed on this during a Q&A moderated by film critic Katie Rife the following day, Refn scoffed at the idea of a movie having an “ending,” simply stating, “What is an ending?” While some might have laughed at such a response worthy of David Lynch‘s greatest moments, it does reveal how one has to watch Her Private Hell; which is about letting yourself be absorbed by the hallucinatory images of Refn‘s storytelling and try to see the parallels he makes between the stories of Elle (Sophie Thatcher) and Private K (Charles Melton).

Advertisement

A perplexing and uninteresting film from Nicolas Winding Refn

Even then, the viewing experience of Her Private Hell remains perplexing. And from a purely thematic viewpoint, it isn’t a movie worth parsing or spending your time attempting to find meaning in what’s on screen.

It’s also very loud. Perhaps too loud. Definitely the loudest movie I’ve watched in a cinema since Christopher Nolan‘s Tenet. Unlike that movie, however, the sound isn’t a character but a deterrent. Refn is convinced he must make the audience suffer agonizingly to get a reaction out of us, but, again, there’s not much here that warrants any form of reaction. Sure, some of it is violent, and a lot of it is painfully unpleasant.

In fact, Her Private Hell might be extremely misogynistic and depicts many difficult scenes with such a regressive attitude. Again, he’ll present something provocative but never do anything with it. What changed for Refn after he died? He’s still doing the same old stuff, but with nary a thing to excavate beyond the graphic violence and depictions of alpha masculinity. That treads on similar ground to Refn‘s most well-known movies, the Pusher trilogy, Drive, and Only God Forgives. It’s violence for the sake of violence, à la Michael Winner, but without any point behind said violence.

Even the cast can’t save Her Private Hell

None of the performances from a star-studded ensemble is any good, either. Sophie Thatcher, Kristine Froseth, and Havana Rose Liu are all accomplished actors in their own right and have always been pretty great in everything they do. The latter, in particular, has such a magnetic screen presence and old-school appeal that it feels perfectly suited to Refn‘s vision for elevating her innate talents.

Advertisement

Charles Melton was recently nominated for an Emmy for his career-best work in the second season of Beef. Their talents are all wasted. If you like to see them howl like wolves, I’ve got the movie for you. Even when viewed through a giallo lens, their respective portrayals never seem fully in tune with the unwieldy, dense image-making at play.

Only Pino Donaggio‘s ethereal music gives Her Private Hell its only signs of life. At 84 years old, the Italian composer, mostly known for his collaborations with Brian De Palma (which, according to Fantasia’s Mitch Davis, is ongoing, as he’s working on his latest movie), delivers one of the most stirring and affecting scores of his entire career, one that words can barely describe. As someone who repeatedly listens to Donaggio’s Carrie and Blow Out soundtracks, Her Private Hell is destined to be relistened to on repeat in my household. However, I will never watch the movie again.

Also check out: Fantasia Fest 2026: Our Five Most Anticipated Films

 

Share this with a friend!

Advertisement
Continue Reading
Advertisement

Trending