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‘Melania’ doc beats box office expectations despite criticism, poor reviews

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‘Melania’ doc beats box office expectations despite criticism, poor reviews

“Melania: Twenty Days to History” won over fans of the first lady at the box office this weekend, surpassing the initial opening weekend expectations to generate $7 million.

The Amazon MGM Studios film, which rolled out in over 1,500 theaters in North America, was estimated to make $5 million, which would have made it a relatively solid opening by documentary standards. But after beating expectations, it’s now the strongest start for a nonmusic documentary in over a decade, according to box office analysts.

It took the No. 3 overall spot for the weekend, following YouTuber Markiplier’s self-financed film “Iron Lung” and Sam Raimi’s “Send Help.”

While Kevin Wilson, Amazon MGM Studios’ head of domestic theatrical distribution, lauded the documentary’s “strong start,” it is still too early to call it a big win for Amazon.

The studio paid a whopping $40 million to acquire the project, which was helmed by filmmaker Brett Ratner. The studio also spent roughly $35 million on the marketing campaign, an eye-popping sum for a political documentary. Promotion for the film included projecting its trailer on the Las Vegas Sphere and designing a commemorative popcorn bucket.

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The larger-than-expected haul comes despite reviewers on Letterboxd trashing the film (before seeing it), and others online sharing screenshots of theaters full of unsold tickets in cities. Critics have also largely panned the film, with outlets like The Hollywood Reporter calling it an “expensive propaganda doc” offering an “up-close and not-so-personal portrait” of the first lady.

Still, moviegoers gave the film, which was backed by the White House, a generous A when polled by CinemaScore and a 99% audience score on Rotten Tomatoes.

The top-performing markets for “Melania” included Dallas, Orlando, Tampa, Phoenix, Houston, Atlanta and West Palm Beach, according to box office analysts who shared audience metrics with NBC News. Donald Trump won Texas, Arizona and Florida in the 2024 presidential election. The documentary also mostly attracted female moviegoers, who made up about 70% of audiences.

An estimated 600,000 moviegoers saw the film over the weekend, according to EntTelligence data provided to CNBC.

In January of last year, when Amazon licensed the film, the studio said it picked up the documentary as well as a subsequent docuseries for the streaming service, “for one reason and one reason only — because we think customers are going to love it.” The deal occurred shortly after Amazon founder Jeff Bezos dined with Donald Trump at Mar-a-Lago.

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“This momentum is an important first step in what we see as a long-tail lifecycle for both the film and the forthcoming docu-series, extending well beyond the theatrical window and into what we believe will be a significant run for both on our service,” Wilson said in a statement Sunday.

Last weekend, the White House held a private early screening of the film for guests before Amazon rolled out the black carpet for the documentary’s Washington, D.C., premiere at the Kennedy Center on Thursday.

When asked by NBC News about who the film was for, the first lady said, “Everybody will connect on a certain level. Teenagers can go to see, young women can go to see and be inspired that they could have a family and business, as well.”

The premiere was attended by friends of the Trump family, members of the Trump administration and those involved with the film, including Ratner and Marc Beckman, a senior adviser to the first lady and the husband of Melania Trump’s friend Alice Roi.

Ratner was accused of sexual misconduct by multiple women in 2017 but has denied the allegations and was never charged. The director has become a fixture in Trump’s circle and spent a significant amount of time living at Mar-a-Lago while shooting the film, according to a source close to the first lady.

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In November, Semafor reported that a push from the president led Paramount Skydance to agree to distribute Ratner’s “Rush Hour 4.” The president’s involvement was not confirmed by NBC News.

In his Instagram stories over the weekend, Ratner reshared a post from the X account End Wokeness that read, “This is why nobody trusts ‘the critics.’” A screenshot of the Rotten Tomatoes scores was attached.

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Movie Reviews

Ashakal Aayiram Movie Review: Jayaram’s performance carries an otherwise uneven family drama

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Ashakal Aayiram Movie Review: Jayaram’s performance carries an otherwise uneven family drama

The Times of India

Feb 07, 2026, 10:21 AM IST

3.0

Directed by G Prajith, the film relies strongly on a sense of “throwback” charm. It tries to recreate the light-hearted family atmosphere seen in Jayaram’s popular films. Written by Jude Anthany Joseph and Aravind Rajendran, the screenplay follows a familiar pattern of middle-class problems and situational humour. The film works mainly because it allows Jayaram (Hariharan) to play to his strengths and evoke nostalgia. For example, the widely trolled BGM and Jayaram’s famous expression as Major Sreekumar are used wisely here, bringing the theatre down with laughter. However, it does not offer much that feels new or surprising. The film openly talks about nepotism and the “godfather culture” in the film industry. This becomes ironic because the actors are a real-life father and son. However, this self-awareness works against the film as Kalidas Jayaram’s (Ajeesh Hariharan) performance feels weak. Rather than questioning the “nepo-kid” label, his acting sometimes reinforces it. The female lead, played by Asha Sharath, is perhaps the film’s weakest link in terms of writing. Portraying a frail, submissive housewife who exists solely to cater to the men in her life, her character lacks depth and agency. Her constant optimism despite severe financial hardship feels more annoying than moving. A late attempt to give her a strong dialogue does not help. Overall, the character feels disconnected from the reality of the modern woman. Although Sharaf U Dheen genuinely tries to carry the anti-villain role, the motives behind his character’s hostility feel weak. On a brighter note, the supporting cast including Ishaani Krishna, Ramesh Pisharody, Anand Manmadhan, Akhil, and Senthil Krishna etc delivers good performances that helps the film. As for the music, while the recreated version of “Dil Dil Salaam Salaam” hits the right nostalgic notes, the rest of the soundtrack fails to make any real impact. -Aiswarya Sudha

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Buffalo Kids

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Buffalo Kids

Buffalo Kids follows siblings Tom and Mary—and their friend Nick, who has cerebral palsy—as they travel West in search of a family. The film is a sweet, animated story that emphasizes the importance of friendship, family and the need to look past physical differences. Content stumbles include some Native American spirituality and toilet humor.

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With Love Movie Review: A romcom with likeable leads and plenty of charm

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With Love Movie Review: A romcom with likeable leads and plenty of charm

With Love Movie Synopsis: Sathya meets his school junior, Monisha, in a matchmaking setup. They like each other but Monisha suggests an idea that leads both of them to revisit their school days and old crushes.With Love Movie Review: Debutant Madhan’s With Love is the latest addition to the wave of feel-good films that Tamil cinema has been churning out lately. Though the premise isn’t particularly new, the film attempts to find freshness through its characters and their interactions with each other.Sathya’s (Abishan Jeevinth) sister, who has been pushing for him to get married, sets up a matchmaking meetup between him and Monisha (Anaswara Rajan). Monisha turns out to be his junior in school and the two hit it off instantly. However, Monisha comes up with an idea. She suggests that they try to get in touch and express their untold feelings to their school crushes they aren’t in contact with anymore.It does take a while for the film to find its footing. Initially, it’s difficult not to draw parallels between With Love and other recent Tamil romcoms. The initial interactions between the lead characters also lack a natural ease. However, once the film starts exploring the characters’ flashbacks, With Love becomes more assured and finds its flow.The film relies heavily on the relatability factor. As in all romcoms, the makers have attempted to slice together situations that the audience can resonate with. But this approach doesn’t always work. For instance, a character in the film states that she always knew another character was in love with her because, as a woman, she can sense it. The placement of such broad statements feels engineered for effect rather than organic. It also does not provide further context into the characters’ feelings. With Love works far better when the interactions and one-liner jokes are character-specific rather than when it resorts to being overly generalised.With Love doesn’t reinvent the genre. It follows a conventional pattern but finds the charm in its likeable lead performances, Sean Roldan’s vibrant music and a lovely supporting cast. Abishan, in his debut as a lead, does justice to the boy-next-door role. His unassuming presence helps soften the character of Sathya, who could have come across as off-putting if played by another actor. Anaswara is wonderful. She performs both the emotional and serious moments with a natural ease and without any exaggeration.

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