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‘Melania’ doc beats box office expectations despite criticism, poor reviews

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‘Melania’ doc beats box office expectations despite criticism, poor reviews

“Melania: Twenty Days to History” won over fans of the first lady at the box office this weekend, surpassing the initial opening weekend expectations to generate $7 million.

The Amazon MGM Studios film, which rolled out in over 1,500 theaters in North America, was estimated to make $5 million, which would have made it a relatively solid opening by documentary standards. But after beating expectations, it’s now the strongest start for a nonmusic documentary in over a decade, according to box office analysts.

It took the No. 3 overall spot for the weekend, following YouTuber Markiplier’s self-financed film “Iron Lung” and Sam Raimi’s “Send Help.”

While Kevin Wilson, Amazon MGM Studios’ head of domestic theatrical distribution, lauded the documentary’s “strong start,” it is still too early to call it a big win for Amazon.

The studio paid a whopping $40 million to acquire the project, which was helmed by filmmaker Brett Ratner. The studio also spent roughly $35 million on the marketing campaign, an eye-popping sum for a political documentary. Promotion for the film included projecting its trailer on the Las Vegas Sphere and designing a commemorative popcorn bucket.

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The larger-than-expected haul comes despite reviewers on Letterboxd trashing the film (before seeing it), and others online sharing screenshots of theaters full of unsold tickets in cities. Critics have also largely panned the film, with outlets like The Hollywood Reporter calling it an “expensive propaganda doc” offering an “up-close and not-so-personal portrait” of the first lady.

Still, moviegoers gave the film, which was backed by the White House, a generous A when polled by CinemaScore and a 99% audience score on Rotten Tomatoes.

The top-performing markets for “Melania” included Dallas, Orlando, Tampa, Phoenix, Houston, Atlanta and West Palm Beach, according to box office analysts who shared audience metrics with NBC News. Donald Trump won Texas, Arizona and Florida in the 2024 presidential election. The documentary also mostly attracted female moviegoers, who made up about 70% of audiences.

An estimated 600,000 moviegoers saw the film over the weekend, according to EntTelligence data provided to CNBC.

In January of last year, when Amazon licensed the film, the studio said it picked up the documentary as well as a subsequent docuseries for the streaming service, “for one reason and one reason only — because we think customers are going to love it.” The deal occurred shortly after Amazon founder Jeff Bezos dined with Donald Trump at Mar-a-Lago.

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“This momentum is an important first step in what we see as a long-tail lifecycle for both the film and the forthcoming docu-series, extending well beyond the theatrical window and into what we believe will be a significant run for both on our service,” Wilson said in a statement Sunday.

Last weekend, the White House held a private early screening of the film for guests before Amazon rolled out the black carpet for the documentary’s Washington, D.C., premiere at the Kennedy Center on Thursday.

When asked by NBC News about who the film was for, the first lady said, “Everybody will connect on a certain level. Teenagers can go to see, young women can go to see and be inspired that they could have a family and business, as well.”

The premiere was attended by friends of the Trump family, members of the Trump administration and those involved with the film, including Ratner and Marc Beckman, a senior adviser to the first lady and the husband of Melania Trump’s friend Alice Roi.

Ratner was accused of sexual misconduct by multiple women in 2017 but has denied the allegations and was never charged. The director has become a fixture in Trump’s circle and spent a significant amount of time living at Mar-a-Lago while shooting the film, according to a source close to the first lady.

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In November, Semafor reported that a push from the president led Paramount Skydance to agree to distribute Ratner’s “Rush Hour 4.” The president’s involvement was not confirmed by NBC News.

In his Instagram stories over the weekend, Ratner reshared a post from the X account End Wokeness that read, “This is why nobody trusts ‘the critics.’” A screenshot of the Rotten Tomatoes scores was attached.

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Review | Hoppers: Pixar’s new animation is a hilarious, heartfelt animal Avatar

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Review | Hoppers: Pixar’s new animation is a hilarious, heartfelt animal Avatar

4/5 stars

Bounding into cinemas just in time for spring, the latest Pixar animation is a pleasingly charming tale of man vs nature, with a bit of crazy robot tech thrown in.

The star of Hoppers is Mabel Tanaka (voiced by Piper Curda), a young animal-lover leading a one-girl protest over a freeway being built through the tranquil countryside near her hometown of Beaverton.

Because the freeway is the pet project of the town’s popular mayor, Jerry (Jon Hamm), who is vying for re-election, Mabel’s protests fall on deaf ears.

Everything changes when she stumbles upon top-secret research by her biology professor, Dr Sam Fairfax (Kathy Najimy), that allows for the human consciousness to be linked to robotic animals. This lets users get up close and personal with other species.

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“This is like Avatar,” Mabel coos, and, in truth, it is. Plugged into a headset, Mabel is reborn inside a robotic beaver. She plans to recruit a real beaver to help populate the glade, which is set to be destroyed by Jerry’s proposed road.
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Film reviews: ‘How to Make a Killing,’ ‘Pillion,’ and ‘Midwinter Break’

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Film reviews: ‘How to Make a Killing,’ ‘Pillion,’ and ‘Midwinter Break’

‘How to Make a Killing’

Directed by John Patton Ford (R)

★★

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Roll On 18 Wheeler: Errol Sack’s ‘TRUCKER’ (2026) – Movie Review – PopHorror

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Roll On 18 Wheeler: Errol Sack’s ‘TRUCKER’ (2026) – Movie Review – PopHorror

I am a sucker for all those straight-to-video slasher movies from the 90’s; there was just a certain point where you knew the acting was terrible, however, it made you fall in love. I can definitely remember scanning the video store sections for all the different horror movies I could. All those movies had laughable names and boom mics accidentally getting in the frame. Trucker seems like a child of all those old dreams, because it is.

Let’s get into the review.

Synopsis

When a group of reckless teens cause an accident swroe to never speak of it.  The father is reescued by a strange man. from the wreckage and nursed back to health by a mysterious old man. When the group agrees to visit the accident scene, they meet their match from a strange masked trucker and all his toys with revenge on his mind.

Roll on 18 Wheleer

Trucker is what you would imagine: a movie about a psychotic trucker chasing you. We have seen it many, many times. What makes the film so different is its homage to bad movies but good ideas. I don’t mean in a negative way. When you think of a slasher movie, it’s not very complicated; as a matter of fact, it takes five minutes to piece the film together. This is so simple and childlike, and I absolutely love it. Trucker gave us something a little different, not too gory, bad CGI fire, I mean, this is all we old schlock horror fans want. Trucker is the type of film that you expect from a Tubi Original, on speed. However, I would take this over any Tubi Original.

I found some parts that were definitely a shout-out to the slasher humor from all those movies. Another good point that made the film shine was the sets. I guess what I can say is the film is everything Joy Ride should have been. While most modern slashers are trying to recreate the 1980s, the film stands out with its love for those unloved 1990’s horror films. While most see Joyride, you are extremely mistaken, my friend; you will enjoy this film much more.

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In The End

In the end, I enjoyed the entire film. At first, I saw it listed as an action thriller; I was pleasantly surprised, and Trucker pulled at my heart strings, enveloping me in its comfort from a long-forgotten time in horror. It’s a nostalgic blast for me, thinking back to that time, my friends, my youth, and finding my new home. Horror fans are split down the middle: from serial-killer clowns (my side) to elevated horror, where an artist paints a forty-thousand-year-old demon that chases them around an upper-class studio apartment. I say that a lot, but it’s the best way to describe some things.

The entire movie had me cheering while all the people I hated suffered dire consequences for their actions. It’s the same old story done in a way that we rabid fans could drool over, and it worked. In all the bad in the world today, and my only hope for the future is the soon-to-end Terrifier franchise. However, the direction was a recipe to succeed with 40+ year old horror fans like me. I see the film as a hope for tomorrow, leading us into a new era.

Trucker is set to release on March 10th, 2026

 

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