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Matt Rife is living his comedy dream. Now for the hard part — maintaining it

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Matt Rife is living his comedy dream. Now for the hard part — maintaining it

Comedian Matt Rife sits for a portrait at the Kookaburra Lounge.

(Dania Maxwell / Los Angeles Times)

Shortly after becoming the youngest stand-up comedian in history to sell out the Hollywood Bowl during the second installment of Netflix is a Joke in May, Matt Rife’s tireless pursuit of success finally caught up to him. His performance schedule clocking 40 to 50 shows a month led to a stretch of consecutive days without sleep as he stayed up prepping for shows, editing social videos and barreling from city to city. Though his body and mind were getting shaky on tour, he fought through it. Finally, just before a recent pair of shows in Indiana, he said he almost collapsed while leaving his hotel room and was forced to cancel the gigs just hours before showtime. Suffering blurred vision and painful ringing in his ears, he could barely walk or talk and had to be taken to the emergency room.

“I felt like I was legitimately dying,” Rife said during an interview at the Kookaburra Lounge in Hollywood. “It’s embarrassing, man, because everybody around me saw this coming.” His piercing blue eyes cast down briefly at the floor as he thought about the moment he almost pushed himself past his limits. “Everybody’s only response was, ‘Can’t believe this didn’t happen sooner.’”

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Since that episode, Rife said he’s spent considerable time finding a balance that allows him to sleep and to pursue his dreams. His latest project, “Lucid: A Crowd Work Special,” premiering Tuesday on Netflix, is a new hour where he interacts directly with his fans, talking to them about their own dreams, fears and future aspirations. Though the goal of course is laughter, Rife said the special is about finding ways to relate to his fans through dialogue in a real, meaningful way and also remind himself to appreciate his own success.

“The concept of dreams in general was just something that was so special to me, because I am so lucky that I get to finally live my biggest dream, being this moment that I’m having right now,” he said. “And I know so many other people strive for that, not necessarily in comedy specifically, but everybody has something that they’re chasing.”

During the special he singles out members of the audience to talk about where they were in chasing their dream gigs or analyzing their goals— and yes, crack jokes and roast them a bit for our enjoyment. Though this isn’t his first crowd-work special (see 2023’s “Walking Red Flag”), it’s a definite budget upgrade from a single camera set-up. The new Netflix production shows Rife at the peak of his powers, sparking spontaneous humor out of the fans who packed into the Comedy Zone in Charlotte, N.C.

Rife is known for crowd work, and he thinks he does it at a higher level. “It’s something that’s just fun and exciting for me,” he said. “These are moments that are never going to be duplicated at any other show I ever do. … When you’re rehearsing your set, building the material on a show for an hourlong, material special, you can definitely get tired of telling your own jokes.”

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For a comic who once struggled to sell tickets for weeknight shows at big-city comedy clubs, the rush of fame over the last couple of years feels surreal. “When I started doing comedy this was never even a dream of mine to be at this level. I was just like, if I could ever sell out a comedy club one time ever, that’s the epitome of what I think a comedian probably could be,” he said.

Humility aside, there’s no shortage of both love and hate on the internet for Rife. Since going viral on TikTok in 2022, he’s has become a fixture in pop culture, frequently making headlines for whom he’s dating, what house he’s buying or whatever backlash he’s stirred up for jokes that strike some as sexist and misogynistic. But negative feedback hasn’t had much of an effect on his tour numbers. To date, he and Taylor Swift are the only two artists who command enough of a feeding frenzy to break Ticketmaster when announcing a tour. The argument over whether his fame is a result of his movie-star looks or his talent is well worn at this point, yet few seem to factor in the breakneck pace at which Rife and his team operate to keep his momentum going.

Fellow comedian Erik Griffin, who directed “Lucid” as well as Rife’s previous specials including 2023’s “Matthew Steven Rife” and his Netflix debut, “Natural Selection,” has worked with the young star since Rife was just a teen who was hitting Griffin up online looking for a chance to open for the veteran comic onstage. “What I admire about him is his work ethic,” Griffin said. “Nothing was handed to him. He’s been working hard for 12 years now, the fan base has just caught up with it, and they’ve made him super famous.”

Matt Rife

Comedian Matt Rife.

(Dania Maxwell / Los Angeles Times)

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Rife started in comedy at age 15, having become obsessed when his grandma took him to a Dane Cook show. Too young to drive himself to clubs, Rife had his grandpa take him from North Lewisburg, Ohio, to open mics as well as “bringer shows,” a rite of passage in which comics have to sell a certain number of tickets to get onstage. None of Rife’s friends were old enough to get inside a comedy club, so his grandpa would buy tickets. For Rife, the excitement of performing was initially eclipsed by fear.

The first time Rife went onstage for an open mic, he said, he almost soiled his pants. “I had all my jokes memorized but I was so nervous. And the host goes onstage. ‘We have a first timer tonight, give it up for the uncomfortably young Matt Reef,’” Rife recalled, adding that he was so nervous he thought his bowels were “gonna drop out of my body.” It was then that Rife recognized the feeling of stage fright for the first time. It excited him as much as it scared him, he said.

The pursuit of a career in comedy led him to leave Ohio and hit the road by age 17, and he settled in L.A. to pursue acting while still crisscrossing the country for gigs. During a decade of grinding, he put his looks, quick wit and work ethic to use, landing stints as a co-host of MTV’s short-lived “TRL” reboot and as a cast member of the sketch show “Wild ’N Out.” He also popped up on an episode of “Brooklyn Nine-Nine.” In 2017 his name surfaced in People magazine when he was briefly romantically linked to Kate Beckinsale.

He amassed millions of views on TikTok sketch and crowd work videos along with more than 30 million views for his three YouTube specials prior to “Natural Selection” last year. The comedian’s ability to build a relationship with a largely female fan base stems from his crowd work skills.

“He draws people in because he listens,” Griffin said. “So when he’s doing this crowd work with people, he’s genuinely interested in what people are saying. Those are the type of clips that have gotten that have gone viral for him, and those are the things that resonate with people. It’s not just crowd work for the sake of crowd work.”

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Matt Rife

(Dania Maxwell / Los Angeles Times)

Usually Rife is able to turn awkward or strange interactions into comedy gold. It’s much harder when an audience member tries too hard to be funny. “Don’t do that,” he says bluntly. “Just be yourself. I’ll bring the comedy out of you. Don’t worry. We’ll find it, you know, we’re Jordan and Pippin in this. Don’t be selfish.”

Though it’s always been Rife’s dream to entertain at the highest level, building that fame in the TikTok era has come with internet criticism. Whether people don’t like his looks or his humor or just want to elicit a response in the comments of social media, Rife is used to being a target for backlash, though he said he’s gotten better at ignoring it. It’s no coincidence that his two favorite comedians are Dave Chappelle and Ricky Gervais, two of the most popular and criticized comedians to hold a microphone.

“It’s a lot to juggle,” he said. “In the beginning, you really mostly only hear the positive … and then a very select group of people go, ‘Oh, this person’s very well loved and respected, and I myself might lack that love and respect in my own personal life, so therefore I don’t want this person to have it.’ So then comes the influx of negativity. You just have to really appreciate the good, because the bad is going to come with it, guaranteed. Nobody is universally loved.”

Through friends and therapy, he’s learned not to give negativity any oxygen in his world.

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“I used to avidly respond back to people. Nobody could be meaner than me if I really wanted to be,” he said. “But you can’t do that, because whether or not you feel like you won that interaction or you had the better roast, what this troll or hater said to you doesn’t matter. You gave them exactly what they want. All they want is attention.”

While the topic of fighting for a dream is the focus of Rife’s newest special, the act of sharing his journey is at the heart of his next creative output, the book “Your Mom’s Gonna Love Me,” slated for December. Rife talks about becoming a comedy heartthrob before age 30, navigating his sex appeal in the public eye, battling depression and enduring failure before finally hitting it big.

Part of recapturing the dream is also talking about the people in his life who helped him achieve it, including close friends, early mentors and his grandpa — his first advocate in comedy — who died in November 2022, just before his career really began to take off. “He never got to see me have any of this, and he’s the reason I have any of this,” Rife said. “I’ve been so happy to be so distracted and keep busy and keep my mind off that kind of stuff. But through therapy and this book, which has been a massive form of therapy, it’s forced me to take time and reflect on all the things that got me to this point right now.”

After taking enough time to process his past, Rife’s new focus is on keeping his dream alive.

“That’s the new anxiety, by the way,” he said. “Because that’s the hardest thing. How many viral sensations are there a year? 30? Anybody can have a hot year, a hot moment of their career. So many musicians, actors, comedians have them quite often. Hard part is maintaining.”

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Movie Reviews

Dead Talents Society, hilarious supernatural comedy starring Gingle Wang

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Dead Talents Society, hilarious supernatural comedy starring Gingle Wang

4/5 stars

Being dead isn’t easy. In Dead Talents Society, a new supernatural comedy from Taiwanese director John Hsu Han-chiang, the afterlife is every bit as competitive and unforgiving as the land of the living.

Spirits must prove themselves worthy of becoming ghosts through a rigorous selection process of auditions and contests, and avoid being condemned to eternal damnation.

For one newly deceased young woman, played by Gingle Wang and known only as The Rookie, this comes as quite a shock and is a far cry from the eternal rest she expected to find on the other side.

For Wang and Hsu this is a reunion, having previously worked together on the 2019 horror hit Detention, but their second outing could not be further removed from the politically charged chills of their earlier collaboration.
Dead Talents Society is a far more lighthearted and humorous affair, closer in tone to the absurd, anarchic works of Giddens Ko Ching-teng, specifically his 2021 afterlife fantasy Till We Meet Again, in which Wang also played a pivotal role.

Hsu’s film is a supernatural screwball comedy about making a life for yourself in the Great Hereafter. After dying under uncertain circumstances, our heroine finds herself wandering listlessly through the Underworld with her best friend (Bai Bai) when she learns that her place on the ethereal plain is far from secure.

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(From left) Sandrine Pinna as Catherine, Chen Bo-lin as Makoto and Bai Bai as Camilla in a still from Dead Talents Society.

All the other ghosts have worked hard to hone their craft as a spectral menace, developing a nuanced character and terrifying technique while cultivating a formidable urban legend for their manifestation in the land of the living.

Those who fail to establish themselves as a ghost of merit within 30 days are permanently disintegrated.

The Rookie finds herself flung into a punishing audition process, overseen by a formidably unforgiving jury, to secure herself a haunting licence. Laughed off stage, all seems lost, until she is taken in by a compassionate band of misfits who haunt a dilapidated, rarely frequented hotel.

Eleven Yao as Jessica in a still from Dead Talents Society.
This motley crew includes one-time pop idol Makoto (Chen Bo-lin, recently also seen in Breaking and Re-entering) and fading diva Catherine (Sandrine Pinna), whose celebrity status as Golden Ghost winner has been usurped by her ambitious protégé, Jessica (Eleven Yao Yi-ti).

While rarely conjuring any genuine scares, Dead Talents Society is a wildly imaginative, frequently hilarious and shamelessly feel-good tale of teamwork, friendship, self-belief and finding your true purpose, where death is not the be all and end all, but just the first step towards living your best life.

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Movie Reviews

Film Review: Sing Sing – SLUG Magazine

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Film Review: Sing Sing – SLUG Magazine

Film

Sing Sing
Director: Greg Kwedar
Black Bear Pictures, Marfa Peach Company and Edith Productions
In Theaters 08.16

There are many reasons why film and the performing arts have been a driving force in my life, one being that art has the power to take us anywhere. In the case of Sing Sing, the audience is transported inside a maximum security prison in New York, while the film’s characters use the stage to transport themselves out.

Inspired by the true story of the Rehabilitation Through the Arts (RTA) program at the Sing Sing Correctional Facility, the film follows a group of inmates who are use theatre as a way to focus their energy and minds. A wrongfully convicted prisoner, Divine G (Colman Domingo, If Beale Street Could Talk, Rustin), uses his considerable skills as an actor and writer to create a safe space where the inmates can find a shared purpose, working alongside Brent Buell (Paul Raci, Sound of Metal), a playwright, director and activist who volunteers at the prison. As the the RTA closes a successful Shakespearean production,  they hold a meeting to discuss their next production. As a gruff new inmate, Clarence Maclin (who plays himself) joins the group, he suggests shaking things up with a comedy, and soon, the group is developing an original work entitled called Breakin’ The Mummy’s Code. The play will use the premise of time travel to bring cowboys, ancient Egyptians, Robin Hood, Freddy Kruegerand Hamlet together all in one unforgettable performance—if they can all get along and work together. While Maclin’s hardened demeanor and tendency to pick fights with others creates obstacles, both Brent and Divine G see potential for him to be an asset to the program as the program acts as an asset to him. Throughout the collaborative process, the inmates confront the decisions that led them to prison, and through the RTA, they challenge traditional notions of masculinity, reignite their imaginations and rediscover their capacity for joy and resilience. 

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Sing Sing is a profound and beautiful film about creating the best of times in the worst of times and places, and director Greg Kweder (Transpecos) invites the audience to share in each cathartic moment with with both the cast of Sing Sing and the cast of Breakin’ The Mummy’s Code—which are made up in large part of the same people, as former inmates and members of the RTA play themselves in the film. While it has some heavy moments and never lets us forget where these men are, Sing Sing is a rare prison film that is more interested in finding joy and beauty than in hammering home the brutal reality of life in the worst place on earth. Kweder and his screenwriters assumed that their audience has a certain cineliteracy, and trusts that we remember the nightmarish moments of The Shawshank Redemption and don’t need to see them again for context. The low-key visual style affords the audiences a taste of being right there in thick of things while affording us the comfort of being able to step back and merely observe if we so choose, though the shared energy, determination and humor of this troupe of committed performers will make you feel swept up in the desire to be a part of something grand and meaningful more often than not. It most certainly doesn’t make you think “I wish I was in prison” for a moment, though it’s hard to watch the film and not think of yourself in these men’s shoes, and regardless of how they got there, there’s an undeniable feeling of love and respect for their unbreakable spirits and the ways in which they support each other.

Domingo is mesmerizing a Divine G, following up his Oscar nominated performance in Rustin with an electrifying portrayal of a man desperately trying to hold on to the things that make him human, and dedicating himself to keeping other from falling even as he walks the edge. Raci is the kind of actor who can communicate volumes with minimal words and even limited dialogue, and his presence as compassionate as it is commanding. Maclin is clearly the breakthrough discovery here, as an actor with no previous experience on camera who brings a smoldering intensity that brings Denzel Washington to mind, and while he’s likely to be relegated mostly to supporting roles on screen, he shows us inSing Sing that he will forever tower as a leading man in life. Sean San Jose (Another Barrio) as Mike Mike, Divine G’s roommate, and Sean Dino Johnson, another RTA member playing himself, provide transcendent moments of humanity and dignity that had me leaving the screening wanting to be a better person and to do more with my life.

After a few weeks of mediocrity and outright misfires, Sing Sing is a much needed injection of art and soul into the bloodstream of cinema, mixing heavy drama with humor and humanity. It’s a heartfelt plea for a society driven by empathy instead of apathy, yet it never surrenders to the urge to be manipulative or didactic. By simply holding the mirror up to nature, Sing Sing makes a powerful case for the importance of creativity and storytelling in all of our lives, and it’s a rejuvenating, hopeful and inspiring work that made me feel grateful to be alive. –Patrick Gibbs

Read more self-exploration film reviews here:
Film Review: Daddio
Film Review: Harold and the Purple Crayon

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'The Bachelor' casts Grant Ellis as its next star, the second Black lead in show's history

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'The Bachelor' casts Grant Ellis as its next star, the second Black lead in show's history

Grant Ellis’ romantic journey on the current season of “The Bachelorette” did not have a happy ending. But instead of nursing a broken heart, he’s getting a fresh start and a breakthrough role as the next star of “The Bachelor.”

The self-proclaimed mama’s boy and former pro basketball player who now works as a day trader will become only the second Black lead of the series, which launched in 2002. The news followed Monday’s episode of “The Bachelorette,” after Ellis was eliminated from the group of suitors courting star Jenn Tran.

The casting of Ellis for Season 29 comes just over four years after Matt James was named the first Black Bachelor. James’ season, which premiered in 2021, was clouded by controversy and turmoil and has been characterized as a defining chapter in the franchise’s decades-long history of racism and cultural insensitivity.

Ellis’ stint will be a key test of the declaration by executive producers Claire Freeland and Bennett Graebner that they are committed to moving past the toxicity and in a more inclusive direction.

“The core value to this show is that everybody deserves to find love, regardless of race, ethnicity, background, faith,” Freeland said in a recent interview with The Times. “The only way we can do that in a truly fulsome way is to have people on the show that reflect the country we live in.”

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Graebner added: “We have a long way to go. But we’re committed to getting there.”

Current lead Jenn Tran on a date with Grant Ellis on ABC’s “The Bachelorette.”

(John Fleenor / Disney)

In addition to having predominantly white casts, the lack of Black male leads has been one of the harshest criticisms leveled at “The Bachelor” franchise. Bennett and Graebner said that casting a Black Bachelor was “a priority” but they did not specify at the time of that interview when it would happen.

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Graebner said production resources are now in place that were not present during James’ season, “which went wrong on so many levels.”

James’ 2021 quest to find true love went off the rails after photographs surfaced of contestant Rachael Kirkconnell at an antebellum South-themed party. Then-host Chris Harrison defended Kirkconnell in a combative interview with former “Bachelorette” star Rachel Lindsay on “Extra,” where she was a correspondent, which stoked the controversy only further and eventually led to his exit from the franchise after nearly 20 years. (James chose Kirkconnell in the season finale.)

In an interview for his memoir in 2022, James — who is still in a relationship with Kirkconnell — accused the producers of betraying their promise to show him as an accomplished Black man who had overcome many personal and professional challenges. Graebner said in an interview with The Times that they “let Matt down.”

Although producers say that they have taken several steps to correct the wrongs and that the casts have become more culturally diverse, the progress has been bumpy.

Some members of the Bachelor Nation fan base have been aggressive in bullying contestants of color online. And the current season of “The Bachelorette” starring Tran, the franchise’s first Asian lead, has come under fire because of the lack of Asian representation in her dating pool.

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In addition, ABC and Warner Bros. Television, which produces “The Bachelor, have declined comment on the status of Jodi Baskerville, who became the franchise’s first Black executive producer in 2021, after James’ season. She has been missing from the closing credits since the season premiere of “The Bachelorette.”

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