Entertainment
Inside the rise of the conservative movie industry behind 'Reagan,' 'Am I Racist?'
To say “Am I Racist?” wasn’t designed to win over Hollywood would be putting it very mildly. Produced by the Daily Wire and fronted by conservative commentator Matt Walsh, the documentary takes a “Borat”-style comedic blowtorch to progressive ideas about systemic racism and diversity training programs. When the film opened in more than 1,500 theaters in September, many mainstream critics simply ignored it, and it received little coverage in traditional media outlets.
Yet in a climate of intense political polarization, “Am I Racist?” managed to strike a chord. Even as many on the left dismissed it as offensive and unfunny, the movie opened in the top five at the box office and went on to earn more than $12 million, making it the highest-grossing documentary of 2024.
The picture’s success was hardly an isolated blip. In recent years, filmmakers catering to conservative audiences have been finding new ways to bypass Hollywood and connect directly with viewers they feel the mainstream has overlooked. Angel Studios’ “Sound of Freedom,” a faith-based thriller centered on sex trafficking in Colombia, cracked the top 10 at the U.S. box office in 2023, grossing $250 million worldwide to become one of the most successful independent films of all time.
More recently, the presidential biopic “Reagan” became a sleeper hit last year, pulling in $30 million — nearly doubling the box office of “The Apprentice,” a scathing drama about the rise of Donald Trump that struggled to find a large audience despite months of buzz and festival screenings. (To be fair, the Dinesh D’Souza documentary “Vindicating Trump” also fizzled, grossing just $1.3 million, suggesting that Trump fatigue may have been a factor.)
Mark Joseph, the producer of “Reagan,” sees the success of movies like his as a wake-up call for the traditionally liberal-leaning industry. “Why set out to intentionally leave half the country behind? It makes no sense,” Joseph told The Times via email. The film’s earnest approach to the 40th president, played by Dennis Quaid, garnered little love from critics — “Reagan” earned an 18% rating on Rotten Tomatoes — but its release leaned on alternative marketing strategies, including promotion on podcasts hosted by Joe Rogan, Jordan Peterson and Megyn Kelly. “The fundamental question we have to ask ourselves is: Are we making movies for each other or for the audience?” Joseph said.
The Daily Wire has emerged as one of the most ambitious players in this space. Founded in 2015 by right-wing commentator Ben Shapiro and producer Jeremy Boreing, the company expanded into film in 2021 with “Run Hide Fight,” a school-shooting thriller that found an audience through the company’s direct-to-subscriber platform, Daily Wire+.
Since then, the Daily Wire has released projects like “What Is a Woman?,” a documentary challenging progressive views on transgender identity, and “Lady Ballers,” a satirical comedy about sports and gender. Its upcoming fantasy series, “The Pendragon Cycle,” signals its ambitions to expand into new territory, with a focus on epic storytelling rather than overtly political themes.
With Trump preparing to begin his second term as president, the cultural and political winds appear to be shifting in the direction of content that appeals to conservative audiences. At the same time, traditional studios and streamers are already exploring ways to tack toward those right-leaning viewers — or at least avoid alienating them. (Despite Trump’s impending return to office, political speechifying was conspicuously absent at the recent Golden Globes.)
The Times spoke with Boreing, Daily Wire’s co-chief executive and the director of “Lady Ballers” and “The Pendragon Cycle,” about what he sees ahead for the conservative film movement and how Hollywood might respond. The interview has been condensed and edited for clarity.
“Am I Racist?” became the highest-grossing documentary of 2024 despite being largely ignored by traditional media outlets. What do you think drove its success?
We would have liked some reviews. For one thing, you can’t overstate the power of the Daily Wire machine to market to an underserved audience. We spent millions on [marketing] and leveraged our own promotional channels, which are worth many millions more. We’re the best in the world at talking to our exact audience online. Conservatives have rightly observed that there’s very little of this kind of content for them. If there is a political documentary, it’s almost certainly going to be the other side that puts it forward.
People also root for us. They see us taking on forces arrayed against half the country on their own turf, not just putting something on our streaming platform but releasing it in theaters. A lot of people came to see “Am I Racist?” not expecting much but glad that somebody was taking that position. And the film was good. Matt Walsh is an enormous talent. A decade ago, the left had great comedians who could do that kind of work, but victory made them weak. Those muscles atrophied, leaving a huge opportunity for someone like Matt.
When the Daily Wire first decided to enter the entertainment business, what was the driving idea behind that move? How did you see films advancing your mission?
Ben Shapiro and I met on a movie deal, so creating culture was always a part of our vision for the Daily Wire. But we didn’t have a clear road map. We were all L.A. guys from the Andrew Breitbart school of “politics is downstream from culture.” At the time, I was running Friends of Abe, which was an open-secret group of around 2,800 Hollywood conservatives. In 2020, we realized we’d already built much of the infrastructure in terms of production savvy, high-level marketing and an SVOD [subscription video on demand] platform for our podcasts. What we hadn’t done was produce films.
From a philosophical point of view, I’ve always pointed to the fact that Barack Obama couldn’t have been elected in 2008 as a Democrat if he supported gay marriage, and by 2012, he couldn’t have been reelected if he opposed it. Such a radical shift in values wasn’t achieved politically — it happened culturally, largely due to the success of “Will & Grace.” Culture has the power to set the Overton window [range of acceptable discourse] for politics, and we’ve always wanted to be creators, not just critics, of culture.
Some of your projects, like “The Pendragon Cycle,” don’t outwardly appear to be political. Where does politics fit into the vision you’ve laid out?
Politics is a consideration but not the most important one. We’re not afraid to be political. We own our biases very openly. “Lady Ballers” is a comedy, but it’s a very opinionated comedy because I wrote and produced it. But other projects, like “Terror on the Prairie,” “Shut In” or “The Pendragon Cycle,” the biggest bet we’ve ever taken — they’re notable for what they don’t say rather than for what they do. They’re not values-first films.
Obviously, we wouldn’t make content that our audience would oppose on some philosophical grounds. But conservative audiences, like anyone else, don’t just watch things based on philosophy. They don’t want films that spit in the face of their philosophy in the third act, but mostly, they just want to be entertained. That’s what we’re trying to deliver.
Faith-based movies have long been a staple for conservative audiences, but the Daily Wire is carving out a different niche. How do you decide which stories to tell, and what makes something feel like the right fit for your brand and audience?
I would say part of the defining philosophy of the Daily Wire is that we’re not cynical. We try not to make cynical plays. When we do, they always bite us — which, as a religious person, I take as God reminding us, “Hey, remember how you decided not to be cynical?” In our entertainment business, we don’t want to make movies that people want to want to watch; we want to make movies they actually want to watch. We’ve never approached our entertainment as a nonprofit. We’re not saying, “Don’t you want this kind of movie to exist for someone else?” We’re asking, “What do you actually want to see?” If it’s something we’d like to see, that’s usually the most important factor in choosing a project.
How do you see the landscape changing for conservative films under another Trump presidency? Do you see traditional studios and streamers trying harder to compete for these audiences?
I think there are enormous opportunities for companies like the Daily Wire because our audience now feels, for the first time in a long time, like maybe the country isn’t doomed, that history isn’t completely arrayed against them. The Daily Wire has always taken an optimistic position, unlike many conservative media companies. We’ve always said our goal was to fight the left, yes, but also to build the future. Most organizations fighting the left lean toward despair, while most future-building is done by the left. The Daily Wire walks the line between both. The next chapter is ours to write.
Do I think Hollywood studios might try to compete for that audience again? I hope so. I’ve said many times, the best success for the Daily Wire isn’t becoming Disney — it’s for Disney to become Disney again. I’d count it the victory of a lifetime, for the country, my values and our business, if Disney went back to serving the entire audience, not just a faction. Competing for their dollars forces them to be competitive, and we’ve done that.
I do think things will change. The business and our strategy will have to evolve. I’m not trying to plan with Matt Walsh the “next anti-woke documentary.” Woke-ism isn’t gone, but it’s on the ropes. I don’t think that’s where the appetite will be in 24 months. We have to keep surveying the landscape, thinking about the best opportunities to represent our audience and create content they actually want to see.
Movie Reviews
Movie review: 'Sirocco and the Kingdom of Winds' (2023)
Sirocco and the Kingdom of Winds (trailer) is a 2D children’s animated fantasy film, a Franco-Belgian production released in 2023, directed by Benoît Chieux who co-wrote it with Alain Gagnol. Imdb rates it 7/10.
Carmen and Juliette are sisters, whose mother drops them off with her friend Agnes to babysit for a day. Agnes has forgotten they’d be coming, and asks if they can be quiet for a half-hour while she takes a much-needed nap. She’s the author of a long-running book series called Sirocco, and had been staying up all night writing.
Unable to sit still, Juliette rifles through one of Agnes’ books, weird stuff happens, and the sisters end up in the world of the book, transformed into cats. After Juliette gets them in trouble with the local mayor, they embark on a quest with an avian opera singer named Selma to find the elusive Sirocco, a mysterious, reclusive, and mercurial sorceror.
Story-wise, it’s very light on details; the relationship between the real world and the book isn’t made clear. Agnes is unaware of it, and people in the book appear to have a degree of self-determination. Character-wise, Carmen and Juliette end the film pretty much how they began it. They haven’t grown or learned much.
Even so, they’re good siblings who honestly love each other. Carmen is the older sister by a few years, and is used to having to be the responsible one who tries to keep the other in check. Juliette is the younger sister, impatient, impulsive, and because it’s her 5th birthday, she’s feeling a bit more entitled than usual. Personally I found her mildly annoying, yet written very realistically for her age. Two of her more impulsive moments in the film are pretty funny, too!
For me, the real star of the show was Selma, the opera singer, who’s more than happy to go on a journey to help the kids. I loved her ethereal singing, performed by Aurélie Konaté. Sirocco himself remains largely an enigma. And there’s an additional creature, a cross between the floating polyps from a Jim Woodring comic and those suburban flailing tube guys.
Really, it’s the visual design and the unusual adventure that carry this film. Its subtle uses of shapes and flat colors were really nice to experience! Studio Ghibli was an obvious influence (particularly Spirited Away), and the director has also cited Yellow Submarine and Moebius. Yeah, I can see it in some of the creatures and spires.
Overall I liked Sirocco, but I don’t think it’s a must-watch, except for the curious. It’s extremely light children’s fare with an intriguing artistic style. I had a subtitled version, and there’s an English dub that may be available on Amazon Video, Apple TV, and from Microsoft, distributed by GKids.
Movie Reviews
Fear Movie Review: Promising psychological thriller with missed potential
Review: Director Dr. Haritha Gogineni takes a brave step into the realm of psychological thrillers, a genre rarely explored in Telugu cinema. However, Fear struggles to hold the audience’s attention due to its disjointed screenplay and uneven pacing. While the premise holds promise, the film falters in execution, with abrupt timeline shifts that confuse rather than intrigue.
Vedhika delivers a compelling performance, carrying the film’s weight on her shoulders, particularly in the pre-climactic and climactic scenes where her portrayal of Sindhu’s psychological unraveling feels authentic. Unfortunately, the supporting cast, including Arvind Krishna and Pavitra Lokesh, is underutilised, with their characters lacking the depth needed to make a significant impact. Anish Kuruvilla takes on the role of a doctor who provides insights into the condition. The ensemble cast also features Sayaji Shinde, Jayaprakash, Satya Krishnan, and Sahithi Dasari.
The technical aspects are a mixed bag. The cinematography and background score, though serviceable, fail to create the eerie atmosphere essential for a psychological thriller. The editing, too, leaves much to be desired.
Fear raises important issues surrounding mental health but fails to present them with the sensitivity or depth they deserve. What could have been a gripping exploration of the human psyche instead ends up as a muddled narrative.
Despite Vedhika’s earnest performance, Fear is let down by its underwhelming execution. A more polished output could have transformed this film into a memorable psychological thriller. For now, it remains an ambitious effort that misses the mark.
Entertainment
Review: Fernanda Torres pulls off a miracle of maternal courage in 'I'm Still Here'
Soufflé is almost ready at the Paiva household just across the street from the beach in sultry Rio de Janeiro, Brazil. From the unmistakably festive atmosphere within the home’s airy rooms, one wouldn’t guess the country is under a ferocious military dictatorship.
That Walter Salles, the acclaimed director of “Central Station” and “The Motorcycle Diaries,” first depicts the tight-knit family of “I’m Still Here” at their most ebullient, before tragedy strikes, pays off dramatic dividends in this remarkably life-affirming drama largely set in 1971 and based on the 2015 memoir by Marcelo Paiva (the Paivas’ only son). A contender for the upcoming international feature Oscar, “I’m Still Here” brilliantly distills an agonizing chapter of a nation’s recent past into a sophisticated portrait of communal endurance.
Already lauded for her quietly shattering performance with a surprise Golden Globes win (the first Brazilian actress to ever receive the prize), Fernanda Torres portrays Eunice Paiva, a mother of five who is married to former Congressman Rubens Paiva (Selton Mello). We see the pent-up worry on her face signaling incipient danger: Helicopters roam the city while news of kidnapped ambassadors pours from the radio.
Within the walls of the Paiva residence, Salles and his cast of both seasoned and fresh-faced actors create a vibrant, lived-in dynamic radiating with affection and carefree liberty. And because we’ve been so wonderfully immersed in the exuberance they are all about to lose, when the darkness reaches their doorstep, in the form of henchmen who take Rubens in for questioning, the contrast between who they were and who they become feels stark.
By that point, Mello has potently established the fatherly warmth his family will sorely miss. In that absence, memory becomes central to “I’m Still Here.” The narrative is interspersed with home movies shot on a 8 mm camera, immortalizing candid instances of leisure and love, the ones that truly matter. Not only are they indelible in the minds of the Paivas, but they are forever preserved in still photos, in Marcelo Paiva’s writing and now onscreen through Salles’ filmic rendition.
The director and cinematographer Adrian Teijido also make the home a shifting co-star and a physical metaphor for Brazil as a whole. Once a place where friends and family entered through perpetually open doors, the space becomes hermetic and airless when curtains are drawn to hide the men who have come to disrupt this idyllic refuge. Through them, the dictatorship instills fear and distrust to maintain power. Salles communicates the state-sanctioned distress by focusing on the family’s upended quotidian rituals.
Eunice responds by offering these goons lunch — maybe in the hope that their ordeal will end sooner, but also as a statement of the type of person she is even to those who might hurt her. (Eventually, she and one of her daughters are detained and interrogated, then released.) Those seemingly muted details about her rich personality come from Marcelo Paiva’s intimate reminiscences about his mother and the Paivas’ collective experience in the aftermath of Rubens’ disappearance, expertly adapted by screenwriters Murilo Hauser and Heitor Lorega.
Torres exudes the unflashy fortitude of a woman unable and unwilling to surrender to despair as the days and weeks go by. How can she when she must raise her children and seek justice for her husband, who may still be alive? Imparting masterful restraint, Torres makes Eunice’s few outbursts feel believably contained. As distanced from melodrama as possible, her performance is one of internalized grief.
And yet, in the midst of her hidden mourning, Eunice treats those around her with loving understanding, empathetic to their respective fears and the limitations of what they can do for her. She moves through the world with a humble resolve, unafraid of doing what needs to be done, never dwelling on what could or should have been done. At every turn, we recognize her desire to spare her kids from the sorrow she carries. A guardian of their tender hearts, she can only hide so much in an authoritarian reality.
Even mere moments after receiving crushing news, Eunice musters up a smile for her youngest daughter and the energy to take the whole gang out for ice cream, seeking to regain a semblance of what they used to have. That amalgamation of a graceful pride during a crisis and superhuman determination is crucial to Torres’ embodiment of Eunice’s inner force. And because she’s perceived as nearly unbreakable, when sorrow does slip through her eyes in a lost stare or a weighted silence, Torres’ expression is beautifully gutting.
Acting of this subtle caliber is rarely celebrated, but Torres unassuming turn has proved undeniable to anyone who watches it. For a film like “I’m Still Here” to emerge on the other side of the repressive Jair Bolsonaro presidency and be embraced at home and abroad so earnestly (it’s Brazil’s highest grosser since the pandemic) is testament to Salles’ assured directorial hand that treats the delicate subject matter with the seriousness it merits while highlighting humanity rather than brutality. There’s a striking elegance to his images in how they bring us closer to the people, not the horrors.
When a photographer suggests that the family pose with a somber demeanor for a shot that will be featured in an article about Rubens’ disappearance, Eunice refuses, instructing her children to smile broadly. Joy proves defiant to the shadowy oppressors who wish to see their “enemies” suffer. Eunice’s victory, as witnessed by Marcelo Paiva and resurrected by Torres (and, briefly, by Brazilian legend Fernanda Montenegro, Torres’ Oscar-nominated mother), is not just about survival but fostering a family united in adversity.
Resistance takes the form of lives well lived. In every laugh shared, in every new memory made and family photo taken, this clan honors those no longer physically present.
‘I’m Still Here’
In Portuguese with English subtitles
Rated: PG-13, for thematic content, some strong language, drug use, smoking and brief nudity
Running time: 2 hours, 17 minutes
Playing: Opens Friday, Jan. 17, AMC The Grove 14, Laemmle Royal
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