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Box office was down in 2024. Here's why Hollywood is still in recovery mode

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Box office was down in 2024. Here's why Hollywood is still in recovery mode

It wasn’t good, but it could’ve been a lot worse. Given the lingering effects of last year’s Hollywood labor strikes, the relative lack of big movies and a dismal first half of the year at the box office, the film industry is breathing a collective sigh of relief as 2024 comes to a close.

This year’s box office revenue could total $8.75 billion in the U.S. and Canada, according to estimates from data firm Comscore. That figure would put the box office about 3% lower than in 2023. More dispiriting for theaters, it’s down about 23% compared with 2019.

But the numbers also represent a remarkable turnaround considering revenue was down 27.5% just six months ago after a weak slate and a string of high-profile flops, before Pixar’s “Inside Out 2” hit theaters in June.

“It was not your typical year because there was no traditional road map to follow through the entire calendar,” said Paul Dergarabedian, senior media analyst at Comscore. “The fact that we’re even here shows that audiences really love going to the movies, but they need a path to follow to get there.”

While 2024 presented unique challenges for the film business, moviegoing still faces a slew of hurdles that were accelerated by the pandemic.

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Once-regular movie watchers aren’t seeing films in theaters at the same rate as before, waiting until their preferred movies show up as premium digital rentals or on streaming platforms. Films are also in theaters for shorter periods, meaning they’re often gone by the time casual moviegoers decide to check out a flick.

Last year’s strikes by Hollywood writers and actors also resulted in many movie releases being pushed out of 2024 due to production delays or a need for more marketing time. That meant there weren’t as many wide releases for moviegoers to get excited about.

As of Dec. 18, there were 95 domestic releases in 2,000 theaters this year, according to data from the National Assn. of Theater Owners trade group. That paled in comparison with 2023 (101 films). Next year is expected to be stronger, with 110 wide release movies on the schedule.

“As we were coming into the year, as a result of the strikes last year, I think there was clearly just some concern about what impact that would have,” said Sean Gamble, chief executive of Plano, Texas-based movie theater chain Cinemark. “The big thing that we’re just continuing to keep an eye on is what is the timing for volume, and where is volume going to fully fill out over the next couple of years.”

A lighter release schedule, combined with bombs early in the year, such as Warner Bros. Pictures’ “Furiosa: A Mad Max Story” and Universal Pictures’ “The Fall Guy,” had industry players feeling apocalyptic about the movies. But a strong string of hits throughout the summer and holidays has put some wind back in the sails.

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“We’re ending the year in a better place than we were at the beginning of the year,” Tony Chambers, head of theatrical distribution at the Walt Disney Studios, said of the industry’s progress. “Part of it was how well these summer titles worked.”

Animation was a major win for the year, grossing more than $2 billion — a quarter of annual domestic box office revenue — and the biggest percentage ever for the genre. Summer films like Universal Pictures and Illumination Entertainment’s “Despicable Me 4” and Pixar’s “Inside Out 2,” the latter of which became the highest-grossing film of the year with nearly $1.7 billion in global sales, brought families to theaters in droves. Months later, Disney’s “Moana 2” helped anchor a massive Thanksgiving weekend box office haul.

Worldwide, animated films brought in more than $5 billion this year, according to Comscore. Analysts have credited family films — and more broadly, PG-rated titles, such as Universal’s “Wicked” — with boosting this year’s box office. The films not only resonated with their target audience of families, but also featured well-known and beloved characters, which can ease trepidation among families wrestling with whether a trip to the theaters is worth it.

While animated movies were a clear winner this summer, some superheroes also did their jobs. Marvel Studios’ latest film, “Deadpool & Wolverine,” grossed $1.3 billion worldwide, boosting the Disney-owned studio’s prospects after a string of lackluster films. The film also proved there is a niche for R-rated and irreverent storylines within the House of Mouse’s largely family-friendly and PG-13 superhero universe.

The summer may have been bolstered by blockbusters, but Osgood Perkins’ original indie “Longlegs” also contributed to the box office momentum. The breakout horror film, which stars Nicolas Cage, handed independent distributor Neon its biggest opening ever, with $22 million, and came after an extensive and cryptic marketing campaign.

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As summer turned into fall, the string of hits continued with Tim Burton’s “Beetlejuice Beetlejuice,” Ridley Scott’s “Gladiator II” and the heavily marketed “Wicked.” The continued momentum helped affirm that theatrical movies are still in demand, said Gamble of Cinemark.

In a recent meeting in Los Angeles with studio executives, he said a common topic of conversation was the meaning of this year’s box office for the health of theatrical exhibition.

“Everybody’s viewed the collective results of this year as a really positive thing,” Gamble said. “What we continue to see are examples that suggest the enthusiasm for moviegoing remains very robust.”

Disney had an especially good year, as the studio crossed the $2-billion mark in domestic box office with three of the top five films of 2024 — “Inside Out 2” and “Deadpool & Wolverine,” each of which cracked $1 billion globally at the box office, and “Moana 2,” which has now grossed almost $821 million worldwide. That puts the Burbank media and entertainment giant at about 25% of this year’s box office.

“The successes we’ve had this year show that audiences are eager for that unbeatable experience of watching a great movie in a theater with a crowd of people who are enjoying it just as much as they are,” Alan Bergman, co-chairman of Disney Entertainment, said in a statement.

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While blockbusters filled seats in theaters this year, there were also plenty of duds.

Oscar-winning director Francis Ford Coppola’s massive, $120-million passion project “Megalopolis” hit a hard wall at the box office, grossing just $4 million in its opening weekend and less than $14 million total worldwide. The loosely Roman-themed fable about an architect in a futuristic New York was anathema to major studios, leaving Coppola to shoulder much of the financial risk himself.

Kevin Costner’s western epic “Horizon: An American Saga — Chapter 1” met a similar fate, grossing just $38 million worldwide after the “Yellowstone” actor put up his own property to fund the film. The movie was the first in a planned four-part saga. After the first movie’s reception, the sequel was pulled from its scheduled August theatrical release.

Despite the success of “Deadpool & Wolverine,” other superhero-related films didn’t fare as well theatrically, including Sony Pictures’ “Madame Web” and “Kraven the Hunter,” along with Warner Bros.’ comic book sequel-turned-musical “Joker: Folie à Deux.” Eli Roth’s video game adaptation “Borderlands” also failed to connect with audiences, as did Lionsgate’s reboot of horror film “The Crow.”

Still, film industry executives and analysts say they feel hopeful about 2025 — a year in which the effects of the strikes and the pandemic are further in the rearview mirror, and the cadence of movies gets closer to normal.

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Industry leaders said 2025 should be a return to the trajectory the business was on before the pandemic and the strikes. Next year’s slate is stocked with superhero fare (“Captain America: Brave New World,” “Thunderbolts” and a new DC reboot of “Superman”), action films (“Mission: Impossible — The Final Reckoning” and “Jurassic World Rebirth”) as well as sequels to popular films (“Now You See Me 3,” “Zootopia 2” and “Wicked: For Good”).

The success of — and reliance on — sequels and reboots is also going to force a future reckoning for new stories.

Though original films like A24’s “Civil War,” Amazon MGM Studios’ “Challengers” and “Longlegs” cashed in at the box office, the entirety of the top 10 highest-grossing films domestic or worldwide this year were sequels or films based on existing stories (“Wicked,” as an adaptation of the 21-year-old Broadway play and a revision of the classic “Wizard of Oz,” is included in this).

“What studios and exhibition and the industry needs to focus on is possibly how to cut through with original content,” said Chambers of Disney. “Being able to have original titles cut through, that’s going to be the challenge.”

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Movie Reviews

Movie Review: The Mortuary Assistant – HorrorFuel.com: Reviews, Ratings and Where to Watch the Best Horror Movies & TV Shows

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Movie Review: The Mortuary Assistant – HorrorFuel.com: Reviews, Ratings and Where to Watch the Best Horror Movies & TV Shows

Forget the “video game movie” curse; The Mortuary Assistant is a bone-chilling triumph that stands entirely on its own two feet. Starring Willa Holland (Arrow) as Rebecca Owens, the film follows a newly certified mortician whose “overtime shift” quickly devolves into a grueling battle for her soul.

What Makes It Work

The film expertly balances the stomach-churning procedural work of embalming with a spiraling demonic nightmare. Alongside a mysterious mentor played by Paul Sparks (Boardwalk Empire), Rebecca is forced to confront both ancient evils and her own buried traumas. And boy, does she have a lot of them.

Thanks to a full-scale, practical River Fields Mortuary set, the film drips with realism, like you can almost smell the rot and bloat of the bodies through the screen.

The skin effects are hauntingly accurate. The way the flesh moves during surgical scenes is so visceral. I’ve seen a lot of flesh wounds in horror films and in real life, and the bodies, skin, and organs. The Mortuary Assistant (especially in the opening scene) looks so real that I skipped supper after watching it. And that’s saying something. Your girl likes to eat.

Co-written by the game’s creator, Brian Clarke, the movie dives deeper into the demonic mythology. Whether you’ve seen every ending or don’t know a scalpel from a trocar, the story is perfectly self-contained. If you’ve never played the game, or played it a hundred times, the film works equally well, which is hard to do when it comes to game adaptations.

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Nailed It

This film does a lot of things right, but the isolation of the night shift is suffocating. Between the darkness of the hallways and the “residents” that refuse to stay still, the film delivers a relentlessly immersive experience. And thankfully, although this movie is filled with dark rooms and shadows, it’s easy to see every little thing. Don’t you hate it when a movie is so dark that you can’t see what’s happening? It’s one of my pet peeves.

The oh-so-awesome Jeremiah Kipp directs the film and has made something absolutely nightmare-inducing. Kipp recently joined us for an interview, took us inside the film, discussed its details and the game’s lore, and so much more. I urge you to check out our interview. He’s awesome!

The Verdict

This isn’t just a cash-grab; it’s a high-effort adaptation that respects the source material while elevating the horror genre. With incredible special effects and a powerhouse cast, it’s the kind of movie that will make you rethink working late ever again. Dropping on Friday the 13th, this is a must-watch for horror fans. It’s grisly, intelligent, and genuinely terrifying.

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Former Live Nation executive says he was fired after raising ‘financial misconduct’ concerns

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Former Live Nation executive says he was fired after raising ‘financial misconduct’ concerns

A former executive at Live Nation, the world’s largest live entertainment company, is suing the company, alleging that he was wrongfully terminated after he raised concerns about alleged financial misconduct and improper accounting practices.

Nicholas Rumanes alleges he was “fraudulently induced” in 2022 to leave a lucrative position as head of strategic development at a real estate investment trust to create a new role as executive vice president of development and business practice at Beverly Hills-based Live Nation.

In his new position, Rumanes said, he raised “serious and legitimate alarm” over the the company’s business practices.

As a result, he says, he was “unlawfully terminated,” according to the lawsuit filed Thursday in Los Angeles County Superior Court.

“Rumanes was, simply put, promised one job and forced to accept another. And then he was cut loose for insisting on doing that lesser job with integrity and honesty,” according to the lawsuit.

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He is seeking $35 million in damages.

Representatives for Live Nation were not immediately available for comment.

The lawsuit comes a week after a federal jury in Manhattan found that Live Nation and its Ticketmaster subsidiary had operated a monopoly over major concert venues, controlling 86% of the concert market.

Rumanes’ lawsuit describes a “culture of deception” at Live Nation, saying its “basic business model was to misstate and exaggerate financial figures in efforts to solicit and secure business.”

Such practices “spanned a wide spectrum of projects in what appeared to be a company-wide pattern of financial misrepresentation and misleading disclosures,” the lawsuit states.

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Rumanes says he received materials and documents that showed that the company inflated projected revenues across multiple venue development projects.

Additionally, Rumanes contends that the company violated a federal law that requires independent financial auditing and transparency and instead ran Live Nation “through a centralized, opaque structure” that enables it to “bypass oversight and internal checks and balances.”

In 2010, as a condition of the Live Nation-Ticketmaster merger, the newly formed company agreed to a consent decree with the government that prohibited the firm from threatening venues to use Ticketmaster. In 2019 the Justice Department found that the company had repeatedly breached the agreement, and it extended the decree.

Rumanes contends that he brought his concerns to the attention of the company’s management, but his warnings were “repeatedly ignored.”

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Movie Reviews

‘Madhuvidhu’ movie review: A light-hearted film that squanders a promising conflict

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‘Madhuvidhu’ movie review: A light-hearted film that squanders a promising conflict

At the centre of Madhuvidhu directed by Vishnu Aravind is a house where only men reside, three generations of them living in harmony. Unlike the Anjooran household in Godfather, this is not a house where entry is banned to women, but just that women don’t choose to come here. For Amrithraj alias Ammu (Sharafudheen), the protagonist, 28 marriage proposals have already fallen through although he was not lacking in interest.

When a not-so-cordial first meeting with Sneha (Kalyani Panicker) inevitably turns into mutual attraction, things appear about to change. But some unexpected hiccups are waiting for them, their different religions being one of them. Writers Jai Vishnu and Bipin Mohan do not seem to have any major ambitions with Madhuvidhu, but they seem rather content to aim for the middle space of a feel-good entertainer. Only that they end up hitting further lower.

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