Culture
Wrexham are a good story, yes, but they are no footballing fairytale
Accrington Stanley owner Andy Holt’s tweet was dripping with Lancastrian sarcasm.
“Congratulations Ryan, I honestly don’t know how you do it! Fabulous achievement. Best of luck with the treble,” it read.
He was replying to Wrexham co-owner Ryan Reynolds’ celebratory post following his side’s second successive promotion.
Holt is one of English football’s most intriguing characters and is about as divisive as the team on the receiving end of his post. Wrexham are the British game’s Marmite club — other teams’ fans love or hate them — and following their promotion to League One along with Stockport County last weekend, the debate is back with fresh fervour.
Congratulations Ryan, I honestly don’t know how you do it! Fabulous achievement 👏👏👏
Best of luck with the treble ❤️👍 https://t.co/IidWw4KeX0
— Andyh (@AndyhHolt) April 14, 2024
You can forgive Holt, a local businessman who made his fortune in the plastics industry and has invested heavily in his hometown club since assuming control in 2015, for his tongue-in-cheek reply to Reynolds. It was congratulatory while pulling off an exquisite ironic dig at Wrexham’s achievements given their sizeable budget for a fourth-tier club.
There is also the fact Holt has history with Reynolds and Wrexham’s other Hollywood star co-owner Rob McElhenney. They have not always seen eye to eye on matters such as streaming income and ticket prices. Maybe there is something to be said for staking out the moral high ground, for taking a deep breath in times like these and rising above. But this is football — an industry that thrives on petty grudges.
Most neutrals are self-aware enough to acknowledge a degree of jealousy when looking at what Wrexham have achieved since Reynolds and McElhenney took over in 2021.
Aside from the investment, the international exposure and the obvious respect both have for the north Wales club and the town they represent, the actors are annoyingly difficult to dislike. Their self-aware japes, like when they tried to learn Welsh in the Welcome To Wrexham documentary series, and their witty social media posts make it far more difficult to be cynical about their intentions.
They are public-facing in a way that allows accountability, going against the tide of too many absent or elusive owners in the EFL. They have shown touches of class around memorials to the Gresford Colliery mining disaster, surprise charity donations and fan engagement. New big-name international sponsors including Expedia, TikTok and United Airlines have arrived, along with grand plans for new stands at the Racecourse ground. And on-pitch, they have had clear success. Manager Phil Parkinson oversaw a record-breaking points tally on the way to winning the National League title last season to pull Wrexham out of the fifth tier of the English football pyramid after 15 years.
Fan culture in Europe and the U.S. on The Athletic
And they have now done it again, achieving back-to-back promotions for the first time in the club’s 160-year history, once again with the Welcome To Wrexham cameras in tow. The series has brought new fans and attention to the EFL, particularly from the U.S. And this has, in part, led to record domestic and international TV deals — worth £935million ($1.2bn) over five years and £148m over four respectively to the EFL.
So what is not to like? What harm is the Wrexham story doing to football?
If you ask most other fans in England and Wales, quite a lot. Here is where the bubble bursts if you believe Wrexham to be an against-all-odds tale.
Wrexham are not underdogs, at least not in the league. There is a case to be made for underdog status in their FA Cup runs which saw them play Blackburn Rovers, Sheffield United and Coventry City, three sides much higher up the domestic football pyramid in the last two seasons. But when a team have the most money in the division, they have an advantage over the rest. Wrexham are not the first club to use their financial muscle to progress up the leagues. They will not be the last.
Stockport have been on a similar journey up from the National League and carry one of the highest wage bills in League Two this season. Fleetwood Town, now an established league club, did the same in 2012 and 2014. This season’s National League champions, Chesterfield, have spent plenty to get back into the EFL.
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The latest set of Wrexham accounts, covering the 2022-23 season, show their wage bill was £6.9million, with losses of £5.1m. Both figures were 1) records for the National League, and 2) higher than all League Two teams that season and most of League One, too. It is an unprecedented amount of money to spend in the lower leagues and as a point of comparison, Accrington lost £785,000 in the same period, when they were a third-tier side.
There is no shame in spending big, especially when it works and when your revenue is as big as Wrexham’s was last year (£10.5million — again, more than any other side in the fifth-tier National League or League Two). More money helps attract better players and so the league table often reflects each team’s spending. Only when a club endure a bad season or feel the constraints of the EFL’s financial fair play rules (usually once they reach the second-tier Championship) is there reason to worry.
Where Wrexham have done lots of good for football, the gradual hiking-up of salaries in the lower divisions has been a serious concern to clubs constrained by much smaller margins but trying to compete.
Wrexham’s financial clout and subsequent easy progress straight through League Two was to be expected and it probably will not be until they reach the Championship — or their owners run out of cash or enthusiasm for the project — that we will see what this sort of growth really means. The accounts are hard proof: Wrexham are a good story, yes, but they are no fairytale. This clip on CBS, and the replies, sums it all up perfectly of just how divisive they have become.
“Wrexham and their TV show is doing as much for soccer in America as MLS is doing right now.” 🏴🇺🇸
A (now) third-tier football club from Northern Wales has pulled off back-to-back promotions and the Morning Footy crew couldn’t be happier 👏 pic.twitter.com/bFIy6G3Prq
— CBS Sports Golazo ⚽️ (@CBSSportsGolazo) April 15, 2024
What rankles so many League One and Two and National League fans is that while the story of a post-industrial town that has fallen on hard times with an underperforming/downtrodden football club has captured global attention, it is a story that applies to swathes of the EFL. You could swap out Wrexham for Grimsby Town, Wigan Athletic, Hartlepool United, Newport County or Accrington. None of those clubs means any less to their community just because there are no TV cameras to show it.
Maybe all this says more about fan culture in the UK than we care to admit.
The healthy position in all this is to sit somewhere in the middle. For every moment of admiration for what Wrexham are doing, a sprinkling of awareness of their wage bill or a dash of cynicism around the narrative that they are ‘the only club like it in the world’ should provide a perfectly seasoned outlook.
But balance? A healthy attitude to what other teams in your division are doing? Anything other than disdain for new ideas, new fans and a barrage of media attention for a club other than your own? You will not find that in the EFL. You’re better off trying Disney+ for it instead.
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(Top photo: Charlotte Tattersall/Getty Images)
Culture
Why USC’s win over UConn is so significant: ‘This is what basketball excellence was’
HARTFORD, Conn. — As USC’s bench emptied onto the XL Center floor, with the No. 7 Trojans having defeated the No. 4 UConn Huskies 72-70, JuJu Watkins’ hands shot to the sky. Basking in her 25-point performance that lifted USC past UConn for the first time in school history, Watkins turned to the small section of supporters decked out in red and yellow inside the sold-out arena and acknowledged their support.
“It hit a little different knowing the history from last year and how they sent us home,” Watkins said.
The stakes were different this time. In April, in the Elite Eight, the Huskies knocked the top-seeded Trojans out of the NCAA Tournament. But Saturday night’s 2-point victory was meaningful nevertheless. Not only for Watkins and USC senior transfer Kiki Iriafen, but for their coach, Lindsay Gottlieb, who has long admired the program UConn coach Geno Auriemma has built.
“This is a really significant win, and it’s a really significant win because of the stature of UConn’s program and what Geno Auriemma has done for our sport,” Gottlieb said. “For my entire high school (career) on, this is what basketball excellence was. This is what we saw, and it’s challenged all of us to want to be better, to find players who want to be better and be that elite. And I don’t think that’s gone away.”
Gottlieb is in her fourth season with the Trojans, and she aspires to build a sustained program similar to the Huskies. A season ago, USC won its second Pac-12 tournament title in program history and made consecutive NCAA Tournament appearances for the first time in nearly two decades. Over her brief tenure, she has reminded onlookers not only of USC’s history of success — two national titles and three Final Four appearances in the 1980s, Hall of Fame players such as Lisa Leslie, Cynthia Cooper, Cheryl Miller and Tina Thompson — but of what it can be in the present. Watkins, last year’s national freshman of the year and a first-team All-American, is at the center of the latest chapter. Victories like Saturday’s help make lofty aspirations feel more attainable.
Gottlieb grew up just outside New York City, but she wasn’t recruited by Auriemma in high school. Nevertheless, when she was 15 or 16, she accompanied one of her friends to one of his camps. UConn was always the local draw, and following Saturday’s win, she recalled a trip she made during her senior year at Brown University, in nearby Providence, Rhode Island, when she and her father drove to Storrs to see UConn take on Tennessee.
“It was sold out,” Gottlieb said, “and I was in that building and saw this atmosphere.”
Saturday was raucous, too. And Watkins, USC’s star guard, said it might have been the largest crowd she has played in front of. Nearly 16,000 people packed inside XL Center, almost all of whom wore navy and white.
Still, Watkins added, “just to see my family here, all the SC fans, it meant the world.”
If anyone needed reminding, the Trojans’ victory reinforced their status as one of this season’s national title contenders. At 11-1, their lone defeat came at home to Notre Dame by 13 points. It would have been easy, Gottlieb said, for those inside the program to blame each other after that November loss — for the Trojans to fracture.
“As long as we stick together, this can make us better,” she said she told them afterward. “And (the loss) has in every way.”
Entering Saturday’s victory, the Trojans sported the country’s third-best defense and No. 15 offense. They convert in transition (nearly 20 percent of their points come in transition) and off turnovers (averaging 28.7 points per game), important measurables that could serve them well in the future. Their victory over the Huskies reinforced that they could come on the road, in one of the most-anticipated games of the season, and punch first. It proved they could surrender a 13-point halftime lead, trail by a point with just under five minutes to play and still recover.
“No one got off the treadmill,” Gottlieb said.
Of course, having a transcendent star like Watkins helps calm any nerves. Not only did she lead the game in scoring, she added six rebounds, five assists and three blocks, including one just before halftime on UConn star Paige Bueckers. Bueckers was prolific in the second half and finished with 22 points, but she also guarded Watkins as the USC star got off to a fast start in the first quarter.
“Every scouting report that you put together or every film that you watch, it’s very evident that one player can’t guard (Watkins),” Auriemma said. “When she gets into a little bit of a rhythm, you have to hope she misses.”
With the score within one possession with only 4:30 to play, Watkins recorded 6 of USC’s 8 points and assisted forward Rayah Marshall on the lone basket she didn’t score.
“A lot of the things she does is super hard, but she makes it look so easy,” Iriafen said. “We all know she is a superstar, so playing with her definitely relieves pressure on everybody else.”
Any remnants of pressure dissipated even further in the postgame locker room. Players doused Gottlieb with water as she entered. They leaped together in celebration.
“For me now to bring a team here, to know we could do it, and then to actually do it is incredibly meaningful,” Gottlieb said. “Really proud of the big win.”
(Top photo of JuJu Watkins driving between Paige Bueckers, left, and Kaitlyn Chen: Joe Buglewicz / Getty Images)
Culture
Penn State, Louisville volleyball will make history in NCAA championship. Their coaches are why
LOUISVILLE, Ky. — What’s remarkable is not that two women are coaching for the national championship and one will win a title for the first time in the 44 years of NCAA women’s volleyball. It’s remarkable that these women, Katie Schumacher-Cawley and Dani Busboom Kelly, are the two doing it.
Because they are the ideal representatives.
In this historic moment, as Schumacher-Cawley at Penn State and Louisville’s Busboom Kelly match wits before a sold-out KFC Yum! Center and a national ABC audience on Sunday at 3 p.m., they are the embodiment of what it takes to get to the top in an industry dominated by men.
Eighteen of the 20 winningest coaches in Division I women’s volleyball history are men.
“It’s going to be awesome for the sport to get this monkey off its back and move on from this, where it’s not historic that a woman wins,” said Busboom Kelly, 39, in her eighth season and making a second trip to the national championship match with the Cardinals. “It’s just a regular thing.”
Penn State (34-2) and Louisville (30-5) reflect their coaches’ drive and resilience. They won national semifinal matches on Thursday against Nebraska and Pittsburgh, respectively, in dramatic fashion.
Schumacher-Cawley and Busboom Kelly both coached with a steady hand. They fostered confidence from the sideline as their squads’ manufactured comebacks against opponents considered to rank first and second nationally in talent, depth and championship-level experience.
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The Nittany Lions pulled a five-set reverse sweep, fighting off two match points for Nebraska in the fourth set.
At the start of the decisive fifth set, junior libero Gillian Grimes heard a voice of reassurance in the Penn State huddle: “We’re made for this.” The phrase didn’t come from Schumacher-Cawley. But she is why it was spoken.
Louisville players faced pressure all season to earn a spot in the Final Four at home. As stress rose when Pitt won the opening set and took the lead in the second, Busboom Kelly implored the Cardinals to keep their composure.
“This is going to start to work,” she said.
Without star attacker Anna DeBeer, the senior was injured two points into the fourth set, they swarmed Pitt after turning back three set points for the Panthers in the third.
In short, Penn State and Louisville refused to go away. They kept taking huge swings. They played to win.
“We’re not talking about losing ever,” Penn State outside hitter Jess Mruzik. “We’re never counting ourselves out, no matter how big of a deficit we’re facing.”
In matches played in front of an NCAA-postseason record crowd of 21,726, Penn State and Louisville were the tougher teams.
Is it any surprise, considering the coaches?
“Women are tough,” said Nebraska coach John Cook, who’s won four national championships. “And those two are really tough. Look at them as players. They both won national championships, so this isn’t a fluke. These guys are winners. They’re great competitors. And their teams play like it.”
Schumacher-Cawley, 44, is a Chicago brand of tough. She grew up in the city and starred in multiple sports at Mother McAuley High. She played at Penn State, earned two All-America honors and won a national championship, the school’s first in women’s volleyball, in 1999 for coach Russ Rose.
Rose won six more titles. He’s the all-time leader in championships and wins among Division I coaches. In 2008, Schumacher-Cawley was inducted into the Chicagoland Hall of Fame in a class alongside Dick Butkus, Gale Sayers and Andre Dawson.
She ran the program at Illinois-Chicago for eight seasons and returned to Penn State to work for Rose in 2018 — four years after the Nittany Lions’ most recent Final Four appearance until last week.
Schumacher Cawley took over when Rose retired in 2022.
“Following Russ Rose, to take the team back to the Final Four in just three years,” Busboom Kelly said, “take being a man or woman out of it, that’s an amazing accomplishment.”
Early in her third season this fall, Schumacher-Cawley revealed a Stage 2 breast cancer diagnosis and she began chemotherapy. She lost her hair but did not miss a practice with her team.
“We’re obviously wanting to do this for her because she’s been so amazing throughout this season,” said Mruzik, who hammered a match-best 26 kills against Nebraska. “So that gritty five-set win helped put another brick into the piece that we’re trying to build this season.”
Schumacher-Cawley deflects questions about her health and the gender issue in coaching.
“I’m just really excited to represent Penn State,” she said.
Maybe it’ll sink in, she said, the magnitude of two women on the bench, both in charge with a trophy on the court, when they step out under the lights Sunday.
“I’m proud of this team,” Schumacher-Cauley said. “I think I’ve said that every day. I’m proud of their fight.”
The fight transcends volleyball.
When Busboom Kelly took over at Louisville in 2017, she doubled the Cardinals’ win total, from 12 to 24, in one season.
In 2019, Louisville advanced to the round of eight for the first time. In 2021, Busboom Kelly was named the national coach of the year as the Cardinals went undefeated until the Final Four, losing in five sets against Wisconsin. A year later, Texas beat Louisville for the national championship.
“She’s led one of the great turnarounds in any college volleyball program,” Cook said.
Busboom Kelly played for Cook at Nebraska from 2003 to 2006. He recruited her off a farm near Cortland Neb. She was a multi-sport star at tiny Adams Freeman High School.
In college, she moved from setter to libero and helped spark the Huskers, alongside future Olympians Jordan Larson and Sarah Pavan, to a national championship in 2006. She won another title with Cook and the Huskers as an assistant coach in 2015.
A year later, she took over at Louisville.
“I hope people appreciate what she’s done here,” Cook said.
Louisville fans appreciate Busboom Kelly, based on the reception Thursday that she and the Cardinals received.
“I think the last time I was on the mic talking about Dani, I called her a badass,” Louisville middle blocker Phekran Kong said Friday at the news conference to preview the championship. “So I’m going to double down on that one. Because she’s legit.”
In the fourth set on Thursday, after DeBeer left with the injury that could keep the senior All-American out of the championship match, middle blocker Cara Cresse promised Busboom Kelly that she would deliver two blocks.
Cresse produced. Momentum flipped. The Panthers fell apart late in the match. Even sophomore opposite hitter Olivia Babcock, crowned Friday as the national player of the year, felt the pressure. The Cardinals embraced it.
“This is for all the people who doubted us,” Louisville outside hitter Charitie Luper said.
Her coach looked on and smiled.
More than to shatter a glass ceiling on Sunday, Busbom Kelly said, she’s excited that a woman will coach her team to the national championship so that athletic directors and future players who might go into coaching understand that it can be done.
“It’s more just being really proud that we can be role models,” she said, “and hopefully blazing new trails.”
(Top photo of Schumacher-Cawley: Dan Rainville / USA Today via Imagn Images
Culture
The Bears need a coach who holds players accountable. Look no further than Ron Rivera
In 1982, George Halas reached into Chicago Bears history to find a head coach and hired Mike Ditka.
In 2025, the team Halas founded needs to consider its history again.
There are candidates with no ties to the Bears who deserve consideration.
Foremost among them is Mike Vrabel, who never should have been fired by the Tennessee Titans and can win Super Bowls — plural — in the right situation. If Ben Johnson of the Detroit Lions is as dazzling as a head coach as he is as an offensive coordinator, he will transform an organization. His defensive counterpart in Detroit, Aaron Glenn, seems to have leadership and coaching qualities that few have. Steve Spagnuolo’s long history of building defenses and relationships may be evidence he could thrive with a second chance. The way Joe Brady has easily lifted the Buffalo Bills offense suggests he can handle more plates on the bar.
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And there are others. Maybe in the final analysis, one of them is best suited for the job.
However, only one person has had a football role on both Bears Super Bowl teams. Ron Rivera was a linebacker on the 1985 champions. On the 2006 Bears that lost to the Indianapolis Colts, he was their defensive coordinator.
Now he should be first in line to interview.
Rivera’s 2006 defense allowed the third-fewest points in the NFL. Without justification, he was fired after that season, and the Bears took a cold plunge. In the 19 seasons since, they have made the playoffs three times and have a .439 winning percentage.
Drafted by Jim Finks, built up by Ditka and mentored by Mike Singletary, Rivera, more than any potential candidate, comprehends what it means to be a Bear. He knows where Chicago’s potholes are. He understands the organizational strengths and limitations, the fan base and the local media.
There is no doubt Halas would have endorsed interviewing Rivera. Same for Walter Payton, who sat across from Rivera on plane rides to and from games.
Ditka was not the only former Bears player to become their coach. In their first 54 years, every one of their coaches except Ralph Jones was a former player for the team. Halas himself played for the Bears. The other Bears players who became the franchise’s head coach were Luke Johnsos, Hunk Anderson, Paddy Driscoll, Jim Dooley and Abe Gibron.
The Bears have been criticized — justifiably — for not considering former Bear Jim Harbaugh as a head coaching candidate. Ignoring Rivera would be making a similar mistake.
History is not the only reason Rivera should be considered. Like Harbaugh, Rivera is a proven coaching commodity. His coaching journey began humbly as a quality control coach for his Bears in 1997. Two years later, he went to work for Andy Reid in Philadelphia as a linebackers coach before returning to Chicago to coordinate the defense in 2004.
When he was head coach of the Carolina Panthers, Rivera’s teams made it to the playoffs four times and the Super Bowl once. He was voted coach of the year twice, which makes him one of 13 to be honored more than once. Seven of the 13 are in the Pro Football Hall of Fame, with Halas and Ditka among them.
After new Panthers owner David Tepper fired him in 2019, Rivera was unemployed for less than a month when he agreed to lead Dan Snyder’s Washington Redskins, who became the Football Team and then the Commanders in Rivera’s tumultuous tenure as their coach. And he wasn’t just their coach. He was their de facto general manager. Then he became Snyder’s frontman/shield when workplace culture transgressions and financial improprieties came to light and Snyder went underground.
Rivera arguably was the most sought-after coach in the 2020 cycle. The four regrettable years he spent with Snyder, arguably the worst owner in the NFL’s history, changed perceptions. Rivera was not the first to have his reputation diminished by the association.
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In his tenure with Washington before Snyder, the great Joe Gibbs won 67 percent of his games and three Super Bowls. After retiring and returning with Snyder as owner, he went 30-34. As a college coach, Steve Spurrier won 71 percent of his games and a national championship. With Snyder, he won 37 percent of his games. Mike Shanahan, who should be on his way to the Pro Football Hall of Fame, had a .598 career winning percentage and two Super Bowl rings as a head coach before partnering with Snyder. In Washington, his winning percentage was .375.
Rivera’s winning percentage before Snyder was .546, one percentage point better than Vrabel’s. In Washington, it was .396.
Some will question if a defensive-minded coach like Rivera is right for the Bears because of the presence of quarterback Caleb Williams, as if a coach without an offensive background should be disqualified. Hiring a head coach with one player in mind when 53 need to be led is an absurdity.
Tom Landry, Chuck Noll, John Madden, Don Shula, George Allen, Bill Parcells, Marv Levy, Dick Vermeil, Tony Dungy, Bill Cowher and Jimmy Johnson have busts in the Pro Football Hall of Fame. Almost assuredly on their way to Canton are Bill Belichick, John Harbaugh and Mike Tomlin. None of them had offensive backgrounds before becoming head coaches.
In 2011, when Rivera was hired in Carolina, there were similar concerns about his ability to handle an offense. With the first pick in the draft, the team chose a quarterback, Cam Newton. Rivera sent offensive coordinator Rob Chudzinski, quarterbacks coach Mike Shula and offensive quality control coach Scott Turner to Auburn to meet with the school’s offensive coordinator, Gus Malzahn, and try to understand what Malzahn did with Newton in helping him win a national championship and Heisman Trophy.
Panthers coaches implemented concepts Newton succeeded with at Auburn, including RPO plays that weren’t widely used at the time. Newton was named offensive rookie of the year. Four years later, Newton was voted the NFL’s most valuable player — while playing for a defensive-minded coach.
Rivera connects with players. He earns respect with authenticity, class and toughness. And apparently, these Bears need a coach who will hold players accountable.
The year after Newton was the league’s MVP, Rivera benched him because he refused to follow a team rule requiring players to wear ties on the plane. When Newton showed up tieless, Rivera tried to give him a tie to wear. Newton said it didn’t match his outfit. Rivera told him there would be repercussions, and Newton subsequently was held out the first series of a game. Newton later apologized to the team.
Rivera, who learned about aggressive strategies from Buddy Ryan and his Eagles defensive coordinator Jim Johnson, never has been afraid to take a chance. Before they called the head coach of the Lions Dan “Gamble,” they called Rivera “Riverboat Ron.”
In his first training camp in Washington, Rivera was diagnosed with squamous cell cancer in a lymph node. That season, he had 35 proton therapy treatments and three chemotherapy treatments. Rivera lost 25 pounds and grew so weak he had to be brought into the office with one arm around his wife’s shoulder and one around the team trainer’s. He never stopped coaching and leading, though, and his team rallied, winning five of its last seven games to make the playoffs.
Rivera eventually rang the bell and is cancer-free. For his perseverance, the Pro Football Writers of America voted him the recipient of the George Halas Award, which is given for overcoming adversity.
The significance of Rivera winning the award named after the founder of the Bears should not be lost on those entrusted with maintaining the Halas legacy.
(Top photo: Scott Taetsch / Getty Images)
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