Culture
Were the Paris Olympics the greatest ever? They were on TV and streaming
It feels like a lifetime ago, before Léon Marchand had a nation cheering his every stroke at La Défense Arena, before Simone Biles had us out of our seats watching the women’s gymnastics all-around competition, before Steph Curry put the French crowd to sleep at Bercy Arena, and before the U.S. women’s basketball team eked out a thrilling finish for its eighth straight gold medal, there was a looming question that hung over the Paris Games as the world arrived in the City of Light.
Could the Olympics get its groove back?
Prior to Paris, Olympic viewership had tumbled significantly in recent cycles. The COVID-moved Tokyo Olympics averaged 15.6 million viewers per night in 2021 across NBC’s various television and digital platforms. The 2022 Beijing Winter Olympics averaged 11.4 million across all platforms, the least-watched Olympics in the modern era. It was a sharp decline from the 19.8 million average for the 2018 Winter Games in Pyeongchang, South Korea.
But the Olympics bloomed again in France’s capital. Beginning with the opening ceremony through Saturday, NBCUniversal posted a 16-day total audience delivery average of 31.3 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. prime time (8-11 p.m. ET/PT). The final numbers will be in this week. Some of the viewership data was simply extraordinary, including 12.7 million viewers on NBC and Peacock live on a Tuesday afternoon to see Biles and Team USA win gymnastics gold.
As we have noted throughout, there is important context: NBC rolled up its numbers for the Paris Games to include live viewership from 2-5 p.m. ET featuring NBC, Peacock, USA Network, CNBC, E!, Paris Extra 1, Paris Extra 2 and additional NBCU digital platforms, as well as U.S. prime-time viewership on NBC, Peacock and USA Network. (Total audience delivery is based upon live-plus-same day custom fast national figures from Nielsen and digital data from Adobe Analytics.) The network said the revised methodology was a more accurate way to present viewership information for Paris because viewers had never before had the option to watch a live fully produced Olympics on NBC or Peacock in the daytime in addition to the traditional prime time (which was a curated presentation given the competition day had ended in Paris, six hours ahead of Eastern time in the U.S.). That’s how they sold it to advertisers.
“We decided to be progressive in our thinking about how we present the Games,” said Mark Lazarus, the chairman of NBCUniversal Media Group in an interview late last week. “We chose to modernize our production and our presentation of the Games. When we changed our methodology on presentation, we changed the methodology in conjunction with the marketing community.”
I think these have been the best Olympics of my lifetime, and I say that as someone who covered the Olympics on-site in Salt Lake City, Athens, Turin, Beijing, Vancouver, London and Sochi. Unlike covering the Games in person, I experienced these Games via NBC and Peacock, and the combination of being able to process events live on Peacock and elsewhere, and then watch a curated presentation was an excellent experience.
With the Olympic flame over Paris now extinguished, here are 20 media-centric thoughts and reported items on the Paris Games.
1. NBC leaned heavily on celebrity for its presentation, and you should expect this for future Olympics. The opening ceremony featured Kelly Clarkson and Peyton Manning. The closing ceremony featured Jimmy Fallon. You could not go a day without seeing Snoop Dogg. There were endless crowd shots of famous people (hey, John Travolta) in the crowd.
There were times the celebrity-drenched coverage felt too much, but NBC makes no apologies. They see the Olympics as a mix of sport and entertainment, especially when the time difference does not offer live sports in prime time.
“We did research over what’s been going well and what’s not over the last bunch of Games, and we thought about how we could bring up the Q score value of our broadcast,” said Lazarus. “Now Paris did some of that on its own. Some of the people that are here, we had nothing to do with them being here. We’re not dwelling on them, but we’re definitely taking a shot of them in the crowd if it’s relevant to our audiences or interesting to the American public.”
2. NBC’s “Gold Zone” coverage, an “NFL RedZone”-inspired whip-around show that streamed daily from 7 a.m. to 5 p.m. on Peacock, was an addictive and uber-modern way to watch the Games. It ranked in the top five most-watched Olympics titles on Peacock and was a technological success given all the elements at play.
Scott Hanson, who has served as the host of “NFL RedZone” since its inaugural season in 2009 and is also an NFL Network host, was a genius hire, and NBC got a free run of positive press from that move alone. Fellow hosts Matt Iseman, Andrew Siciliano and Jac Collinsworth provided the requisite high-energy metabolism needed for the production. “Gold Zone” was one of the massive successes of these games for NBCU.
3. The top broadcast medalists for me were the primary race callers for the track and field competition — NBC’s Leigh Diffey and Rob Walker of the Olympic Broadcasting Service (the world feed). Diffey was phenomenal on his calls, particularly 0n Quincy Hall winning the men’s 400.
NEVER doubt Quincy Hall. 😱
A EPIC comeback to win 400m GOLD! #ParisOlympics
📺 NBC & Peacock pic.twitter.com/qQJqfxrH9n
— NBC Olympics & Paralympics (@NBCOlympics) August 7, 2024
Same with Cole Hocker’s win in the men’s 1500.
AN UPSET IN THE MEN’S 1500M! 🤯
Cole Hocker surges on the final stretch for OLYMPIC GOLD.
📺 #ParisOlympics on NBC and Peacock pic.twitter.com/4ElH2uxckn
— NBC Olympics & Paralympics (@NBCOlympics) August 7, 2024
Yeah, he missed the Noah Lyles call, but I give grace for things like that because he doesn’t have the benefit of a delete key as I do. NBC’s track and field group of Diffey, Sanya Richards-Ross, Ato Boldon, Kara Goucher, Trey Hardee, Paul Swangard and Lewis Johnson were consistently excellent during the meet. Walker’s calls could be heard on Peacock if you watched the coverage, and the Brit really knows how to call a race. Also, Noah Eagle and LaChina Robinson were sensational in calling the Americans’ 67-66 win over France in the women’s basketball gold-medal game on Sunday.
4. Laurie Hernandez showed an innate gift to communicate gymnastics to a broad audience combined with genuine enthusiasm for the success of her former teammates (she and Biles won gold in the team competition at the 2016 Rio Olympics). It made for an exceptional viewing experience if you watched women’s gymnastics live on Peacock.
5. I thought NBC’s swimming coverage went incredibly light on the revelations in recent months about dozens of positive drug tests among Chinese swimmers. It’s a global story and one that was particularly significant on the final day of swimming as China won gold in the men’s 4×100-meter medley relay. It deserved more than the perfunctory coverage we received on NBC during its prime-time rebroadcast of the swimming competition last Sunday night.
6. There will be a significant number of NBA broadcasting jobs open given NBC and Amazon will enter the market in 2025 as media rights-holders. Given his Hall of Fame profile and the reps he undertook in Paris, Dwyane Wade will get a serious look from networks if he’s interested. Wade said he’s worked with both a speech and vocal coach for preparation.
“When I got asked to do this, I looked at this as probably one of the biggest challenges in my 2024 calendar year,” Wade said. “… I decided to dive into it, understanding that it was going to be a lot of things that was going to be learned on the fly. … Being able to sit right next to Noah (Eagle) … I’ve definitely asked him a lot of questions about this world, stuff that I didn’t know. Something as simple as, ‘Hey, bro, what does No. 1 mean? What is a No. 1 team?’ I don’t know those things. I’m not afraid to say what I don’t know. But most importantly just being myself. That’s the one thing that everyone told me, and that’s what I told myself when I signed up to do this. I’m going to bring my brand of basketball to the airwaves, understanding, just like in life, some people are going to love it. Some people will not love it.”
NBC Sports president Rick Cordella said no talent decisions have been made for NBC’s NBA coverage other than Mike Tirico and Eagle will play significant roles as play-by-play voices. (Tirico will be the No. 1.) But NBC now has a relationship with Wade, and that should seriously count should Wade decide he wants to do this. NBC also needs multiple analysts, so Wade would not have to be on the No. 1 team at the start.
“We’ll sit down this fall and talk about talent in the pregame show, talk about talent on our play-by-play analyst positions,” Cordella said. “We’ll need multiple because we have games on three nights a week.”
7. Look for NBC to take the multi-view feature for the Olympics that was part of the Peacock experience and use it for its coverage of the Premier League.
“It makes the most sense when you have a lot of things going on at once and you don’t get that with Big Ten football or one NFL game at a time,” Cordella said. “But for the Premier League with those Saturday morning windows, you could expect to see that. I don’t know if we’ll have that for launch or not, so don’t hold me to that. … But certainly over time you will see that product feature with that sport.”
8. The biggest surprise for NBC as far as viewership was how many people they were able to get during the day parts of their coverage. An educated guess would be part of the reason is the increase in a work-from-home environment in a post-COVID world.
“We were able to aggregate a significant audience,” Cordella said. “For instance, a men’s basketball game at 11:50 in the morning drew 11 million viewers for that game. Peacock often got close to five million streamers a day. So that’s probably the biggest surprise we had.”
The singular most remarkable afternoon viewership number came on Saturday when NBC and Peacock averaged 19.5 million viewers for the U.S. men’s basketball team’s thrilling 98-87 victory over France. It was the most-watched gold-medal game since the 1996 Olympics in Atlanta. The game peaked at 22.7 million viewers from 5-5:15 p.m. ET in the final quarter of the game.
9. How did NBC executives view those who had an issue with parts of the opening ceremony?
“In 7,000 hours, you’re gonna have people who don’t like something, and I understand and respect that,” Lazarus said. “As it relates to the opening ceremonies, we have an outline of what’s going to happen, but there were things we didn’t know were going to happen. I think the way I look at it is we document the proceedings. We didn’t comment on those things that were somewhat controversial. As long as we are taking the role as the group that is just showing the proceedings that are being shown by the organizing committee, and we’re not making commentary about them, I don’t feel we’ve done anything to create a controversy for ourselves.”
10. I asked followers on X to offer thoughts on what they thought of NBC/Peacock’s coverage of the Paris Games. Some really interesting replies here.
11. As I reported last week after talking to NBC Sports brass, I would be stunned if Snoop Dogg is not back for future Olympics.
12. NBC is always going to have U.S.-centric viewing — and that’s understandable. But they short-changed viewers significantly when it came to the prime-time coverage of the final day of the women’s heptathlon. Belgium’s Nafissatou Thiam won her third successive Olympic women’s heptathlon gold medal — an otherworldly achievement in the sport — but that was barely touched on as the coverage focused heavily on American Anna Hall.
Hall is a phenomenal athlete, she has a great story, and she was a big part of NBC’s marketing promotion heading into the Games. She’s going to be a star in L.A. four years from now. So this isn’t about the coverage she received, there simply had to be a way to give viewers more on Thiam in prime time given this is a once-in-a-century athlete in her event.
13. The point person for NBC’s Olympics production is Molly Solomon, the executive producer and president of NBC Olympics production. She’s the first woman to hold that position. Since covering the Olympics, I’m not sure I have seen NBCU receive better overall social media feedback than they had in Paris, and that matters along with the traditional viewership metrics.
Some of that is, of course, related to how the competition played out (it was a great Olympics for the U.S.), but it’s also related to how the audience perceived the production including how friendly it was for viewers. Solomon sets herself up as the person to lead NBCU on what will be its biggest Olympics and most-anticipated production ever — the Los Angeles Games — four years from now.
14. Will people stay with Peacock after the Games end? The data will come in a couple of months. Cordella said that 70 percent of those who signed up for the NFL wild-card game in January were with Peacock two months after that game.
“We do have some good data on (people) coming in for sports and staying,” he said. “We’re also lucky that this is now mid-August and we’re heading into football season with Big Ten games, NFL games on Peacock, and the exclusive NFL game on Friday of opening weekend in Brazil (Eagles-Packers).”
15. I was very mixed on how NBC presented the opening ceremony, and I would love to see a little more traditional sports or news people be part of it as opposed to the heavy celebrity. (I do not think NBC will follow my wishes here for Italy in 2026 and L.A.)
GO DEEPER
At the Olympic opening ceremony, a force of nature upset the plan but not the point
16. Lazarus said the Olympics will make money for NBCU. “It will exceed our revenue goals, and be more revenue than we’ve ever had before in an Olympics,” he said. “We’ll make a nice profit, and I’m sure at some point, we’ll talk about it on an earnings call.”
17. Lewis Johnson has served as an Olympics reporter for NBC since the Sydney Games — his primary focus for Summer Games is track and field — and he consistently delivers for viewers by asking pertinent questions about why things happened. He also frequently does what someone in his position should do — he takes advantage of his role as a member of the host broadcasting team and uses that access to unearth details for the audience, as he did with Noah Lyles in Paris. Every Olympics I find myself thinking: This guy does an excellent job.
18. Rowdy Gaines said the 2028 Olympics will be his last as an Olympics commentator. NBC has used Michael Phelps as a roving correspondent of sorts for the Paris Games, but when he’s been specifically assigned as a swimming commentator, he has been tremendous for the audience. NBC should really push to get Phelps as the replacement for Gaines, and both should be on swimming in L.A.
19. The live closing ceremony was where NBC’s celebrity push was brutal for Olympic viewers. Ask yourself what Jimmy Fallon added here for viewers? The dude asked Katie Ledecky, “When do you fly home or are you going to swim home?” It’s cross-promotion over value for the audience.
Terry Gannon, Tara Lipinski, Johnny Weir and Tirico were more than good enough for this. Also, on Tirico: This is how you quickly and definitively acknowledge an error.
20. Getty Images photographer Hector Vivas, take a bow. You too, Ezra Shaw. And check out these photos as well.
GO DEEPER
Paris Olympics in pictures: 32 captivating photos from each event of the Summer Games
(Top photo of NBC correspondent Snoop Dogg: Carl Recine / Getty Images)
Culture
The tennis stories of 2024, from doping bans and Grand Slam titles to a bee invasion
Happy holidays, and prepare for the greatest gift: tennis returns tomorrow, December 27.
In the spirit of looking back on the previous season and remembering all the moments big and small that defined it, here is a compendium of tennis stories of all kinds from The Athletic’s tennis writers, Matt Futterman and Charlie Eccleshare, with a few guest appearances. This is not a “best of,” but rather a “remember when?” and a “did that really happen?” as well as an opportunity to revisit the stories you may have missed.
Matt will hold up the front end of the year given Charlie’s joining for the full launch of tennis coverage in May. See you next season, or rather, tomorrow. — James Hansen
“There is nothing quite like a comeback in tennis, a game that essentially punishes players for time away.
Ranking points disappear. There is no job protection the way there might be for an athlete in a team sport, with an organization committed to managing a rehabilitation, if only to salvage value from a contract. There are no practice starts without consequences in the minor leagues to ease the transition back to top-tier competition.
For older players, the game, the practice sessions, the matches, they all hurt more.”
Matt Futterman
“Mirra Andreeva showed up to tennis in the middle of last season, like the new kid at school whose mother or father has just been transferred into the local branch office.
One day, no one had ever heard of her, the next, she’s all anyone is talking about: 16 years old, three days into the online version of her junior year in high school, complaining about the homework and taking over this Australian Open.”
Matt Futterman
“There was Andy Murray (or was it an actor named Fraser McKnight?) looking very serious, sitting for a tell-all interview.
“The players, the matches, it’s all just made up,” he said. “Let’s face it, people are stupid, so they’ll buy anything.”
There was Novak Djokovic coming clean about his true identity as the actor Bert Critchley, practising ripping his shirt in front of a bathroom mirror and discussing his process of getting into character.
“I want to bring truth to Novak,” he said. “What is he thinking, what is he feeling, what would motivate him, if he was a real person?””
Matt Futterman
“Maybe one day his name will become household. Or maybe not. Tennis is a difficult business; only a tiny sample size of its athletes achieve enough to become part of the vernacular. But what Top Nidunjianzan already has done is extraordinary. In the 50 years since the ATP Tour started its singles ranking system, not a single player from Tibet had earned a single ranking point. Nidunjianzan has 20 of them and ranks 869th in the world.”
Dana O’Neil
“For several minutes, Alcaraz stood in the center of the court in his warm-up jacket, conveying his fears to Davis and a tournament supervisor. They assured him the random flying bee he might still see was harmless.
“If I see the bee, I cannot concentrate on the ball,” he told them.
Both are yellow after all.
Matt Futterman
“No one will ever know whether tennis would have experienced a surge in popularity had more of the best players let in the cameras the way some of the biggest stars in F1 and golf have in recent years for Drive to Survive and Full Swing, the golf equivalent. Still, in many ways, the failure of Break Point revealed some of the long-running fractures and countervailing interests throughout tennis, especially at a time when the best players treat access to their lives as their intellectual property.”
Matt Futterman
“We do compete in many countries that certainly reflect different cultures and value systems,” said Steve Simon, the chief executive of the WTA Tour. “We certainly understand and respect that Saudi is something that provokes some very strong views.”
Matt Futterman
Challengers, Tashi and the film’s director Luca Guadagnino have plenty to say about that metaphysical quandary. They have plenty to say about the aggression-filled flow state two players enter when they are in the middle of a high-octane match, rhythmically pounding and pattering a ball back and forth across a net.
Challengers may not really be a tennis movie — but it has plenty to say about the quintessence of the sport.
Matt Futterman
“One normal day of Corentin Moutet, that’s all we ask. It will never happen.”
James Hansen
“Initially, it was thought that the bottle might have been thrown deliberately because footage of the incident obscured where the bottle had come from. However, video shows the bottle slipping out of a spectactor’s backpack as they bend over to attempt to get the attention of the 24-time Grand Slam champion.”
Charlie Eccleshare
“The knee-jerk reaction is that women don’t bring in as much money as the men and if they did, they wouldn’t be second-class citizens. Yet consider a counter-narrative: during the 55-year history of the sport’s modern era, if women had received the same exposure and investment as men and didn’t have to confront countless barriers and aggressions, maybe they would be bringing in the same amount of money.”
Matt Futterman
“The dominance becomes self-fulfilling once she wins a few games and she and her opponent both feel like they know what’s coming next, so the starts and ends of points become more inevitable; what happens in between is less important.”
Charlie Eccleshare
“The world of invention is full of products and gadgets intended for one purpose that found their groove with another.
Bubble wrap was supposed to be three-dimensional wallpaper. Viagra was a new blood pressure medication. The slinky was a surefire way to secure naval instruments in rough seas.
Umpire-Head-Camera, welcome to the ranks of unintended consequences.”
Matt Futterman
“The weeks before the French Open had been filled with doubts. He had barely been able to practice. It seemed like what he had experienced during the previous year, and even for some months before that, was coming for him all over again.
Back then, Alcaraz was starting to gain a reputation as a beautiful but possibly brittle player. His young body, so fast and so strong, way beyond the level of most 20/21-year-olds, somehow kept betraying him.”
Matt Futterman
“All the pent-up emotion that Murray must have been feeling for days, weeks, months, even the seven years since he limped off this court with a hip injury against Sam Querrey and was never the same again, could pour out.”
Charlie Eccleshare
“For the second time in five weeks, Paolini, the diminutive Italian, has forced everyone in the sport to forget everything they thought they knew about the modern version of tennis. She has reminded them of one of the things, maybe even the thing, that makes tennis special.”
Matt Futterman
“After Krejcikova left the court, she saw her name next to Novotna’s on the board that lists the champions on a wall inside the All England Club. Emotion overcame her then.
Afterwards, she said she had been dreaming of Novotna lately. In the dreams, they are talking. She didn’t want to say about what.
“It’s a little personal,” she said.”
Matt Futterman
“Andy Murray made you care.
That was his superpower. There were better players in his era; there were more stylish ones. But none possessed the ability to make you invest emotionally in their matches as much as Murray did.”
Charlie Eccleshare
“I have no cartilage in my knees,” Bopanna repeated several times during a recent interview, emphasizing the absurdity of what he has accomplished despite all that. He shook his head. He shrugged his shoulders. Then he recalled asking a relative, a yoga teacher, if she could help.
At the time, it was not a particularly serious question. The answer ended up changing his life.
Matt Futterman
Aged seven, Zheng went to Wuhan with her father to play in front of a coach. She impressed so much that she would stay there to train — alone.
“Now I can tell him I made history,” she said, beaming with the brightest of smiles.
Matt Futterman
“Djokovic went to the center of the court and knelt in prayer, crossing his chest, his closed eyes looking skyward with his arms raised in the air. He crouched on the clay, crying more, his hands trembling.”
Matt Futterman
“All of these processes follow the Tennis Anti-Doping Program (TADP) regulations. But that hasn’t stopped the fury from Sinner’s fellow players.”
Charlie Eccleshare
“Gauff knows this isn’t about just about her. During her lifetime, Black Americans have become some of the biggest stars in tennis and in some cases have transcended the sport, especially in the U.S.”
Matt Futterman
“Most people can envisage dating someone who does the same job or works for the same company. But most people’s jobs don’t involve travelling the world to play a very selfish sport in front of thousands of people, sometimes with — or even against — your partner.”
Charlie Eccleshare
“How did that chirpy teenager suddenly get to this middle-age existence, wife and kids and in-law dinners, wearing the status of millennial tennis wise man?
Where does life, his and ours, go?”
Matt Futterman
“Muchova has come from a place that no tennis player wants to go. After that surgery in February, on the area of the body tennis players most dread becoming damaged, Muchova worried she might not play the sport again.”
Charlie Eccleshare
“Something about the human backboard nature of her play, the hard (but not too hard), flat power of ball after ball after ball opposing off her racket. The beauty of her game, her economic and elegant movement, and the subtle scything of her forehand almost go unnoticed.
She is plenty steady, sure, but that doesn’t begin to describe her. Stealthy is more like it.”
Matt Futterman
“Sabalenka can be funny and bubbly off the court but has a temper to match her athletic gifts on it, and an obduracy that follows her out of the tramlines too. When the stress ramped up, she would get so hot she could barely breathe or function, let alone serve.
That is when it helps to have someone with a background in martial arts: a discipline in controlling your breathing and your emotions when you are facing someone beating the crap out of you.”
Matt Futterman
“Both are so quick that they look like they could be Olympic sprinters, and where Alcaraz lunges and bends like his limbs are putty, Sinner dives and twirls like a superhero escaping from a burning building.”
Charlie Eccleshare
“Forlan expected to spend much of his retirement honing his golf game, but instead has found himself drawn back to tennis. Nothing else gives him the same satisfaction as the sport that, along with football, he excelled at in his youth.”
“When the WTA go to Saudi, I would say they should adopt a political prisoner’s case and take it on and say ‘OK, we’re going, but we are also advocating for them. And Manahel al-Otaibi (the jailed fitness instructor) is the closest case you could have to sports. Say, ‘We are happy to be in Saudi. We’re happy that Saudi women are to now play tennis. But what about Manahel al-Otaibi?’”
Charlie Eccleshare
“Jannik Sinner is trying to speak, but his own name is resounding too loudly across the Inalpi Arena in Turin. Lit up on billboards, written on placards, chanted across the aisles. Sinner, the first Italian to achieve the men’s world No. 1 ranking, isn’t just the featured attraction of the ATP Tour Finals tournament in his home country: He is the tournament, on the court and off it.”
Matt Futterman
“Instead of letting her serve become a complete albatross, Errani has used her ground skills, tactical nous and the shock factor of a serve that regularly registers around 60mph (96.5kph) on the speed gun to reach the very top of tennis in singles and doubles.”
Charlie Eccleshare
“For two decades, whatever outrageous fortune controls tennis injuries kept slinging arrows at Rafael Nadal.
When the Spaniard finally raised his white flag last month, he admitted defeat to an opponent he had vanquished not just in his later years but for two decades, until he couldn’t win the battle any more.”
Matt Futterman
“Both Swiatek’s one-month suspension and the decision not to ban Jannik Sinner for his two positive tests for clostebol, an anabolic steroid, have been conducted according to ITIA protocol. Both cases have also revealed deep wells of mistrust and anger within tennis from fans and players alike, confused at players being allowed to play while under investigation. Everything has been done by the book. The book appears in need of a rewrite.”
Matt Futterman
“I wasn’t alone,” she said. “It wasn’t something wrong with me.”
Matt Futterman
“I was like, ‘Oh my god, it’s my boyfriend’s birthday. Like happy birthday. I love you.’ And then, boom!
“It was so normal for me that I didn’t think about it.”
Charlie Eccleshare and Matt Futterman
(Top photo: Mark J. Terrill / Associated Press)
Culture
His dad’s illness drew Andrew Wiggins away from basketball. Now the Warrior is rediscovering his joy
SAN FRANCISCO — Andrew Wiggins has always been the quiet one in the Golden State Warriors mix of stars, content with chilling in the background while the big personalities and loud voices hoard all the attention. The stage of personality, with its burdens, isn’t worth mounting.
He would sit back and smile, shaking his head as Draymond Green talked his talk, laughing uncontrollably as Steph Curry danced his dance. And when the festivities were done, win or lose, Wiggins would scoop up his young daughters and head home to be with his family, like his father taught him to do.
But over the previous two seasons, Warriors coach Steve Kerr noticed a different kind of quiet taking hold within one of his most important players. Something more than his usual reservedness. Something deeper. As Mitchell Wiggins’ health deteriorated rapidly, his son withdrew. From the team, from the game, from everything.
“It was brutal because it was an ongoing thing for such a long time where his dad was suffering,” Kerr said. “To see someone you love, your father, suffering for such a long period of time — you can imagine how that would impact your daily existence.”
Wiggins took an extended leave of absence to be with his father two seasons ago and missed some time here and there last season as Mitchell went through various treatments. His numbers declined significantly, his defensive energy disappeared and the Warriors went right down with him.
Those who suffer in silence tend to sacrifice empathy. What exactly was wrong, how deep his hurt, was kept locked behind Wiggins’ penchant for privacy. Thus, he was a central figure of blame for the Warriors missing the playoffs and became the subject of the fan base’s trade wishes.
If only fans knew how much none of it mattered.
“Not caring about basketball as much,” Wiggins said. “You got your life to worry about. You’ve got certain things going on in your life that are your priority. Basketball is kind of in the shadows. You try to figure out a good balance.”
Mitchell Wiggins died in September at the age of 64, devastating a close-knit family. Mitchell and his wife, Marita Payne-Wiggins, were both stellar athletes in their younger days, and they helped their children navigate the cutthroat world of professional sports while not losing sight of the most important things in life.
Three months later, the fog has lifted enough for his soul to breathe. The hurt has settled. After wading through months on top of months of pending grief, bereavement has subsided. Life continues for Wiggins, even with the dad-sized hole in his heart.
Where Wiggins once felt lost and helpless while watching his father suffer through various treatments, he has managed to rediscover his spirit and find reconnection in the wake of his death.
It has been an up-and-down start to this season for the Warriors as they search for the help Curry needs to make another run in the Western Conference. One of the most encouraging signs for them to this point is the reappearance of Wiggins’ smile and the return to the souped-up role player who was so integral to the Warriors’ 2022 title.
After two years of missed games, uneven performances and trade rumors, Wiggins is showing signs of emerging from the fog. His father’s death in September, and the long health struggles that preceded it, shook him and his family to the bone. The mourning will never abate, but Wiggins looks like a man at peace with his surroundings.
“My mind is definitely in a better place,” he said.
It has been a long road to get here. One game before the All-Star break in 2023, Wiggins left the Warriors. He missed the final 25 games of the regular season for what the team called personal reasons. No more specifics were given at the time, and he returned for the playoffs, where the Warriors were bounced in the second round by the Los Angeles Lakers.
Wiggins was a more regular presence last season, playing in 71 games. But for a large portion of the season, he wasn’t really there. He averaged just 13.2 points per game, almost four points lower than his previous career low, as a rookie with the Minnesota Timberwolves in 2014-15. He shot 35.8 percent from 3-point range, took only 2.7 free throws per game and floated on defense to the point that Kerr chose to take Wiggins out of the starting lineup for the first time in his career. The Warriors knew Wiggins was carrying a heavy burden while his father was in and out of the hospital.
This season, his numbers are back where they belong — 17.3 points, 4.1 rebounds and 42.6 percent from 3-point range, all numbers at or better than his lone All-Star season in 2021-22. There are still uneven nights, like a 1-for-7 shooting performance from 3 in a loss Monday to the Indiana Pacers. But there are also real glimpses of the difference-maker Wiggins can be, including in a game last weekend against his former team.
As the Warriors started to pull away from the Timberwolves in the fourth quarter on Saturday, burly forward Julius Randle grabbed the ball and took Wiggins to the paint. If this was last season, Wiggins might have given in as Randle backed him down. He might not have been able to summon the strength and the give-a-damn to bow his back, absorb the first hit and respond with force.
Wiggins was giving up a few inches and more than 50 pounds, but he clenched his jaw and got into the fight. He took the first collision, and then a second as Randle backed him down and elevated for a turnaround jumper. Wiggins held his ground, kept his base strong and went right up with Randle, shoving the shot right down the Wolves forward’s throat to preserve a seven-point lead with three minutes to play.
The defensive stand set up a Curry 3, and then another to balloon the lead to double digits. Then came the hammer, an alley-oop dunk from Wiggins and a finger-roll layup in the last two minutes to ice the victory against his former team.
“Just really grinding and just getting back to myself and being with my family and friends,” he said earlier this month. “Just remembering that I’ve been doing this for a long time at a high level. This is what I can do. At the end of the day, just going out there, defending, playing two-way basketball.”
Just like dad back in the day.
Mitchell Wiggins was a dawg on the court. He was an All-American at Florida State and a first-round draft choice of the Indiana Pacers in 1983. But he made a name for himself as a defensive specialist and rugged, rebounding guard for the great Houston Rockets teams of the mid-1980s.
“He was a warrior,” said Timberwolves television analyst Jim Petersen, who played with Mitchell on those Rockets teams. “He was so competitive. He was an amazing offensive rebounder for a guard, and that tells you something about his toughness. And then also he was a lockdown defender as well. He was our defensive stopper.”
While at Florida State, Mitchell met his future wife, Marita Payne, a sprinter who went on to win two silver medals for Canada in the 1984 Los Angeles Olympics. They were star athletes, but family was at the center of everything. Andrew has two older brothers and three younger sisters, and the children learned about love, connection and trust by watching their parents.
When Andrew was traded to the Timberwolves before his rookie season in a deal that sent Kevin Love to Cleveland to team up with LeBron James, Mitchell, Marita and their three daughters moved from Toronto to Minnesota to be closer to him. Wiggins’ sisters were fixtures at Target Center during his time there, and the importance of family was a constant theme of his six seasons with the organization.
“You can see the tight-knit group that they were. I mean, it’s pretty evident that family is the most important thing to Andrew,” Petersen said. “And that’s the thing. Your heart was breaking for Andrew when you knew Mitchell was going through his health problems because it was affecting Andrew so much on the court. You could see how connected they are as a group.”
The bond between father and son was no joke. After Wiggins was the second-best player during the Warriors’ run to the championship in 2022, Mitchell Wiggins beamed, but maybe not for the reason you would expect.
The basketball was great, of course. For the first seven seasons of his career, Wiggins had been assailed as a disappointment, a No. 1 overall pick with all the physical talent in the world but without the motor to make a difference. He was a worthy wingman to Curry’s brilliance. Mitchell reveled in the redemption, but he couldn’t stop talking about the father Andrew was to his two daughters, about the brother he was to his siblings, about the son he was to him and Marita.
“Everybody realized the talent he had early on, the athletic talent,” Mitchell told The Athletic in the champagne-soaked postgame celebration. “But the biggest thing that me and his mom are proud of is the man and the son that he became. He’s a father that adores his kids, like I adore my kids. When I see him with his girls, his eyes light up. As a father, that’s when I’m most proud.”
Mitchell Wiggins was, is, a monument in the mind of his All-Star son. Behind the scenes, in private moments, Wiggins struggled to grapple with the reality of life without his father. Trauma tends to arrive suddenly, coming out of nowhere to alter lives. But Wiggins was stalked by it for years, haunted by its inevitability.
Even as Wiggins kept his father’s condition private, the Warriors were well aware of the heartache he endured. They never questioned his need to be away from the team. They never doubted his commitment to the organization.
“Everybody loves Wiggs because of who he is, what kind of human being he is, what kind of father and husband he is,” Kerr said. “And we know the pain that he’s been through the last couple of years. You could see it in his play, but just in his demeanor.”
His father was always there for him, so Andrew did not hesitate to leave basketball behind when Mitchell was in need. There was no debate, no pull back to the game and only steadfast support from the Warriors organization. However long it took, whatever he had to do, they were behind him all the way.
“I wouldn’t say it’s all a blur now, but it was just something that’s going on and you’re literally just taking it day by day,” Wiggins said about taking care of his father. “That’s how it was for me. You’re not thinking big picture. You’re not planning for the future. You’re not thinking about the past. You’re literally taking it day by day.”
Kerr, former GM Bob Myers and all of Wiggins’ teammates closed ranks around him, refusing to let anything leak as the public clamored for more information. It only reinforced Wiggins’ belief in what he has with the Warriors.
“This is a first-class organization,” he said. “I don’t think it gets any better than this, to be honest. This is top notch.”
One of the Wiggins family’s greatest resources throughout their patriarch’s long battle was Dr. Robby Sikka, who befriended Andrew during his time as Timberwolves vice president of basketball operations and player wellness under former lead executive Gersson Rosas. Sikka oversaw all aspects of player health in the position and led the team’s response to COVID-19 in 2020.
So when his father grew ill, Wiggins reached out to Sikka for help in navigating the byzantine health care system. Sikka was a constant presence, answering questions, reaching out to health care professionals and serving as a guiding light through the darkness.
“I was going through a lot, but Robby was always there for me,” Wiggins said. “I trust him. He’s like a brother. He’s part of the family now.”
Sikka also helped Karl-Anthony Towns when his mother fell ill with COVID and eventually died and has grown close with Anthony Edwards ever since the front office Sikka was a part of drafted him No. 1 overall in 2020.
All three players have lost a parent in their young lives (Edwards lost his mother to cancer in 2015 when he was 14). And now all three are investing in an app that Sikka is developing dedicated to giving people access to in-depth medical information and care. The Smart Health app will launch early in 2025 and is designed to help provide average people access to the same kind of expert medical guidance that professional athletes receive. It provides secure storage for medical records to expedite what can be a cumbersome process of sharing personal health data with new doctors. It uses artificial intelligence to answer health questions and it also tracks nutrition, sleep and everything else that goes into maintaining good health.
“What Robby is doing is giving everyone the opportunity to truly have full access to their medical records, so that they don’t always need to make an appointment to answer a question for themselves,” said Towns, who played with Wiggins for five and a half seasons in Minnesota. “I told Robby that as long as we can save lives, that’s all that I’m here for. I think that this opportunity truly has an opportunity to save not just one, but millions of lives.”
For Wiggins, the motivation was simple. Sikka was a crucial part of his family’s journey with Mitchell, giving him a knowledgeable sounding board in the toughest of times. He does not believe that winning Rookie of the Year should be a prerequisite for having access to that type of assistance when a loved one is sick.
“It helps cut out the hassle and gets you straight to the point,” Wiggins said. “It’s always more important and you’re more attached when it’s personal and when you’ve been through something.”
Wiggins smiled as he talked about paying it forward. And he smiled at the gift that is coming his family’s way. His fiancée, Mychal, is pregnant with the couple’s third child. This one is a boy.
“First boy in the family,” he said. “We’re all very excited. We’re all looking forward to it. My daughters are very happy. They talk about it every day. It’s going to be great.”
The Warriors’ plane ride home from Minnesota was joyous, following their much-needed win on the Timberwolves court. But Kerr found a moment even better than Saturday’s rebound victory. It warmed his heart in a way that reminded him of a significance greater than basketball. The real wins following debilitating losses.
He saw Wiggins with his daughters as they roamed the charter plane. He saw Mychal and felt the swell of warmth. He saw Wiggins’ trademark grin, the one that only surfaces from a visceral happiness. It doesn’t come easy. The rare display of Wigg’s widest smile is always a moment in that locker room, and they cherish it as such.
More than perhaps anyone in the Golden State franchise, Kerr knows what such a moment means to Wiggins and what it took to recapture this serenity.
“Just seeing those little girls on the plane,” Kerr said. “They’re just beautiful girls. And Wiggs has that million-megawatt smile. It’s so funny because he’s so quiet. But you can see the gleam in his eyes and in his smile. He loves life, and he loves his family. He’s a very simple person in that regard. He doesn’t need a whole lot. He’s not in this for the fame or the glory. No, he loves to play basketball, he loves his family and he enjoys his existence.”
His father died much too soon. But he didn’t leave his son unprepared. Wiggins, who turns 30 in February, has the blueprint for his own family. Mitchell showed him what it means to be a father from the moment Andrew arrived.
The circle of life produces beauty with its hardships. A beauty exists in this transition for Wiggins. The hurt he feels is evidence of a worthy father. The love he feels for his family is evident of a tradition of passing down.
And now he’ll have a son. Kerr called it karma, Wiggins getting the chance to recreate the wonderful relationship he had with his father.
“I’ve always been really close with my family. That’s just how we grew up. I want that for my kids,” Wiggins said, repeating himself for emphasis. “I want that for my kids.”
This will be the first Christmas without Mitchell. Andrew will be on national television as his Warriors play the Lakers. The spotlight following Curry and LeBron James is bright and sure to shine on Wiggins.
He will assuredly shy away from it as much as humanly possible. But when it does find him, it will shine on a man who again knows peace. A father who has picked up the baton of his patriarch. A son who lost a dad who will never leave.
“I think about my dad every day,” Wiggins said. “Twenty-four seven.”
The Warriors are 15-13 this season, in eighth place in the West and still very much trying to find their way to competitiveness. Wiggins finding his way back to them is a good place to start.
“It’s wonderful to see him at peace,” Kerr said. “It’s obviously a terrible outcome to all of this with his father passing away. I think just peace of mind, expecting a boy here in a couple of months and two beautiful little girls, a great family. He’s happy. And we were all thrilled to see that because of what a wonderful person he is.”
(Illustration: Meech Robinson / The Athletic; top photos: Nathaniel S. Butler, Garrett Ellwood / NBAE via Getty Images; Kavin Mistry / Getty Images)
Culture
Why Bill Belichick abandoned hope of landing NFL job, pursuit of wins record
Bill Belichick’s foray into college football drew plenty of double takes across the industry, but the logic behind his decision might have been as simple as it was surprising.
“He’s a football coach,” a source close to Belichick said. “He’s going to coach somewhere.”
After 49 seasons in the NFL, Belichick made a stark career change Wednesday when he accepted the head coaching job at the University of North Carolina.
Welcome to Chapel Hill, Bill Belichick!
The eight-time Super Bowl Champion has officially been named our next @UNCFootball Head Coach. #GoHeels x #ChapelBill pic.twitter.com/cnngQI7gnC
— UNC Tar Heels (@GoHeels) December 12, 2024
The 72-year-old’s pursuit of Don Shula’s wins record has been put on hold, perhaps permanently. Belichick needed 15 wins to surpass the NFL’s all-time mark of 347.
The record meant a lot to Belichick, particularly in recent years when it appeared to be more attainable. So, why did he call off the chase?
It’s perhaps more important to assess the situation from the opposite viewpoint.
One NFL team with a coaching vacancy had already ruled out the idea of interviewing Belichick, according to a league source. Sources with a couple of other teams with potential head coach vacancies didn’t believe there’d be enough support within the building to hire Belichick. The New York Jets, who will be hiring a coach and general manager, were never considered a possibility due to their long-running shared animosity for each other.
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Mandel: North Carolina is going to regret hiring Bill Belichick
And among the seven coaching vacancies last year — excluding the New England Patriots, who fired Belichick — the architect of the greatest dynasty in league history only drew serious interest from the Atlanta Falcons. Several of those teams quickly dismissed the idea of interviewing Belichick, according to league sources. Some even expressed relief Belichick wouldn’t disrupt the organization’s power structure.
Belichick, the most prepared figure in the NFL for so long, had to recognize a chilling reality: He’d once again be a long shot to get a job in the league’s upcoming hiring cycle. It’s common for coaches to put out feelers to gauge their attractiveness to organizations.
“(Belichick) burned a lot of bridges over his career,” a high-ranking team executive said.
Belichick still wanted to coach, though, so it was important for him to act. North Carolina, which employed his father in the 1950s, was the most high-profile program with an opening. Belichick turns 73 in April and couldn’t run the risk of being shut out of another hiring cycle.
“If he wanted to coach again, he almost had to take this job,” another team executive said.
Another longtime Belichick associate thought the move to UNC made sense for other reasons, too. Belichick will essentially have unilateral control over the program, which wouldn’t necessarily be the case if he had gotten another NFL opportunity. And a handful of Belichick’s closest friends — Nick Saban, Greg Schiano, Chip Kelly, Kirk Ferentz and Jedd Fisch — have enjoyed success at the college level. He can use them as resources as he acclimates to a different football world.
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Also consider that Belichick could have waited to see if there’d be openings with the Dallas Cowboys, New York Giants or Jacksonville Jaguars — among other teams — but they ultimately might not have been great fits. Cowboys owner and general manager Jerry Jones isn’t ceding control of his front office, and it’s too early to know what the upcoming power structure will look like within the Giants and Jaguars if more drastic changes are on the way.
“There might be some owners who want (Belichick’s) structure and stability, but he is 72,” another longtime executive from a team that was involved in last year’s NFL hiring cycle said. “I think a lot of teams want to build something long-term, and he clearly has a capped timeline.”
Belichick’s resume still stands alone. He is viewed by his peers as the greatest coach of his era, if not in history. And last season, even as the Patriots wallowed to a 4-13 record, a couple of personnel executives said Belichick’s defense still displayed some revolutionary concepts.
But they had fair and objective criticisms about the way things ended with the Patriots, with their record worsening in each of his last two seasons and failing to win a playoff game over his final five years. Parting with quarterback Tom Brady was a head-scratcher, but the failure to find a suitable successor made the matter exponentially worse.
Belichick’s push for organizational control has also been at the center of discussion with teams. One executive referred to the Patriots as a “unicorn” during the Belichick era, as he won three Super Bowls in his first five seasons, gained considerably more control after Scott Pioli’s departure in 2009 and was able to run the team how he saw fit. That’s not a common structure for much of the league.
Plus, the model had deteriorated in Belichick’s later years with the Patriots. There was a push for more collaboration with the 2021 NFL Draft, but that collaboration fell apart in 2022, according to league sources. Patriots scouts were often frustrated by their lack of involvement after the annual combine — nearly two months before the draft — or their general inclusion in the building throughout the season.
“I think people would be concerned about the culture in the building,” a fourth executive said. “(Belichick’s) culture worked when they were winning, but he got fired because they weren’t winning.”
Of course, the culture also extends to the locker room. Modern-day players don’t relate to the old-school coaching approach the way they did 10 or even 20 years ago. As one of Belichick’s former players recently said, “It’s nice to go somewhere and not get told how much you suck every day.”
That player was not alone in that sentiment. And adding to that, coaches and executives from other teams were turned off by Belichick’s public alienation of former Patriots quarterback Mac Jones.
Belichick has enjoyed unprecedented levels of success throughout his career. No one around the league would ever deny that.
But while teams eye a long-term solution with their next head coach, they have a lot of fair questions about the way it fell apart in New England and whether Belichick would be the right fit within their organization. And even if Belichick did turn around an NFL team, his age limits his longevity.
Naturally, the same questions will exist at North Carolina, but here’s the difference: UNC was offering a job, and it was anything but guaranteed the NFL would do the same.
(Photo: Timothy T Ludwig / Getty Images)
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