I always like to start my NBA previews at the bottom and work my way up. And when it comes to bottoming out, nobody does it better than the lottery teams in the Eastern Conference. Last season, four East squads lost at least 57 games, and overall, the conference had seven of the league’s 11 worst records.

The Detroit Pistons’ 28-game losing streak took top honors, but Charlotte actually had the league’s worst scoring margin; the Hornets, Washington Wizards and Pistons combined to win fewer games than five NBA teams.

So, yeah, it was bad — and I’m not sure it will get much better in 2024-25. With a loaded draft led by Duke forward Cooper Flagg, several teams have ample motivation to tank for a high lottery pick. A couple spent their offseason leaning into that strategy, notably the Brooklyn Nets, while the Chicago Bulls pivoted less overtly in the same direction. (Connoisseurs of performance-art-level tanking efforts, circle your calendars for April 11: Washington and Chicago face off in the second-to-last game of the season.)

Here’s an interesting side dish: With so many laggards and 10 teams required to advance to the postseason, it’s possible we’ll see a historically bad record qualify for the Play-In. Even if not, the potential is definitely there for five 55-loss teams in this conference, despite the fact that they frequently play one another.

With that said, let’s take a closer look at my bottom seven teams in the East — their projected records, what they’re doing and where they might be headed. (We’ll discuss the rest of the league later this week.)

15. Washington Wizards (14-68)

I really couldn’t believe my eyes when my first run through projections spat out its results. Washington went 15-67 a year ago, and I sort of figured the Wizards would struggle to improve much upon that this season, but going through the math on my projections was jarring. This roster is bad.

The Wizards traded their best player from a year ago based on my BORD$ formula (Deni Avdjia, in a defensible swap for two firsts and two seconds) and lost starting point guard Tyus Jones to free agency. The best players on the team are Kyle Kuzma and Jordan Poole, I guess, and there’s a decent chance Kuzma is gone by February. And Malcolm Brogdon. And Corey Kispert. And maybe newly signed free agent Jonas Valančiūnas, too.

At least we know Poole won’t be going anywhere, not with the $96 million he’s owed over the next three years. (The contract could escalate even higher, but his incentives for reaching the playoffs or making All-Defense seem safe for the foreseeable future.) Poole will get a chance to rehab his value by playing on the ball this season, hopefully not to the detriment of the other four people hoping to touch it.

Obviously, this is all part of a down-to-the-studs rebuild, a welcome shift in mentality after years of chasing any shiny object that might net the Wizards the eighth seed and an immediate self-congratulatory parade. However, Washington’s failures to move on from Bradley Beal until it was too late have resulted in a more painful reset. This year is likely to be the necessary nadir before Washington can start the long trudge back up the standings.

The Wizards drafted three first-round picks this year, but all three are teenagers — and fairly raw ones. Realistically, they’ll take their lumps while they figure things out. Center Alex Sarr, selected with the second pick, is a potential defensive monster due to his quick feet, fast hands and 7-foot frame, while offensively he shows enough dexterity and ballhandling on the perimeter to provide some hope that there’s a unicorn in there somewhere.

That said, the 2024 version of Sarr is going to be a clear minus on offense, offering little threat in the post but also not far along enough as a shooter to scare anyone. The low-key swing skill here is his hands — he struggled to snare contested rebounds and catch in traffic last year. He may also play extensively power forward next to Valančiūnas while the Wizards wait for his body to fill out.

The other youngsters are a similar mix of promise and finger-crossing. Late-lottery pick Bub Carrington — acquired thanks to the Avdija trade — needs to work on his body and defense, but he had a solid summer league and might be the closest thing this team has to a legit sixth man. Late first-rounder Kyshawn George, meanwhile, is a 3-and-D hopeful who likely has a lot of Capital City Go-Go in his immediate future. Carrying over from a year ago, Bilal Coulibaly teased with potential at times but needs to be a more consistent shooter and decision-maker. The Avdija trade likely gives him a chance to start.

Watching the rookies learn while the Wizards get pummeled every night is the best thing that can be said for the Wizards-viewing experience this year. Poole vying with Cam Thomas for the league lead in field goal attempts per minute will offer a certain kind of entertainment, and Valančiūnas shot fake drinking games will be as merry as ever. Otherwise, this year is about player development, asset accumulation and scraping their way to a win total that keeps them out of history books.

Brooklyn’s Ben Simmons looks up court as he pushes the ball against Boston in February. (Sarah Stier / Getty Images)

14. Brooklyn Nets (21-61)

In the wake of their post Kevin Durant–Kyrie Irving implosion, the Nets are going to be really bad this season. But they also have a direction, one that wasn’t possible before, after regaining access to their own draft picks via the Mikal Bridges trade. That deal made tanking plausible — actually, mandatory — as the Nets can now freely pursue one of the league’s worst three records to maximize their lottery odds. Based on the roster, they have this part under control.

The Nets have just enough veteran talent on hand to lose respectably and avoid being historically terrible, but few of them will remain in the borough beyond the trade deadline. Point guard Dennis Schröder and forwards Bojan Bogdanović and Dorian Finney-Smith are likely spending the first half of the season auditioning for their next employers; Cam Johnson is 28 and signed for two years beyond this one, but he might consider a month-to-month lease as well. And hey, Ben Simmons is here for one last September of back-in-the-gym Instagrams. He’s either a $40-million expiring contract to put into a potential trade or a February buyout.

Re-signed center Nic Claxton is likely the one long-term keeper on the roster, although other young players will audition to be part of the future. Thomas, meanwhile, is likely to lead the team (if not the league) in field goal attempts but will need to generate higher-quality looks — and occasionally even let a teammate shoot — if he wants to be part of the long-term plan.

Deeper down, keep an eye on second-year pro Noah Clowney, who in summer league looked like he may pay long-term dividends after he was drafted as a raw teenager in 2023. Reclamation projects such as Ziaire Williams and Killian Hayes also will get their chances, as will fringe-rotation finds Trendon Watford and Jalen Wilson.

If you’re looking two years ahead and beyond, the Nets will jettison nearly all this roster flotsam except Claxton, Clowney and possibly Johnson. They have three late first-round picks in 2025 in addition to their own, four extra firsts in future seasons and max cap space coming on line next summer. The Nets also are sitting on a $23-million trade exception from the Bridges deal, although it’s likely to go unused until after the season given that they’re already pushing the tax line. (Incentives for Johnson could theoretically put them over in the absence of other moves.)

All of this will make for an ugly 2024-25, but Brooklyn basketball should get dramatically better from there.

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It’s desperately needed medicine, but that won’t make it easier to swallow. The Hornets are done chasing 39 wins as cheaply as possible and fully embarking on a new, post-Michael Jordan era. Rick Schnall and Gabe Plotkin bought the team from Jordan in 2023 but held off on replacing the Friends of Mike in the front office and changing coaches until this past summer. Jeff Peterson — a veteran of successful rebuilds in Atlanta and Brooklyn — now has the conch in the front office, while Charles Lee replaces Steve Clifford on the sideline.

Now all they have to do is change the players. I kid, but this is not a great situation. Charlotte won 21 games a year ago, and even that was a bit of a miracle: The Hornets were 28th in offense, 29th in defense and last in net margin. Even in the Charmin-soft lower reaches of the East, making the Play-In with this roster seems unlikely.

The Bugs have one All-Star talent in LaMelo Ball, who has appeared in just 58 games over the past two seasons thanks to a series of ankle sprains and has often seemed indifferent (especially on defense) when he’s on the court. Beyond him, there are some solid players but zero star power, unless perhaps promising forward Brandon Miller (13.0 PER as a rookie) erupts in his second season.

Charlotte does seem to understand its situation, at least, which is more than can be said of some previous iterations of this franchise. This offseason, the Hornets used their cap room not on Gordon Hayward-esque splurges, but to take in salary and talent that other teams unloaded: two seconds from the Denver Nuggets to take Reggie Jackson, a second from the San Antonio Spurs to absorb the unwanted contract guarantee of old friend Devonte’ Graham and three more to take in the necessary outgoing players from New York to complete the Karl-Anthony Towns trade.

Conversely, the only acquisition of note was a reasonable two seconds going outbound to bring in 23-year-old, signed-through-2027 wing Josh Green. Bringing back Miles Bridges likely leaves many holding their noses due to his off-court history, but it leaves Charlotte with a full-strength starting five that won’t be embarrassed. Baby steps.

Those moves aren’t going to shake the foundations of the East, but they’re the first step in a rebuild, one that also must include upping the off-court investment from what’s been one the league’s most frugal franchises.

The biggest variable for the coming year is whether fly-swatting center Mark Williams can come back from a 2023-24 campaign lost to back surgery. Charlotte passed on a top-notch rim-protection prospect in Donovan Clingan on draft night to take a more speculative plunge on French forward Tidjane Salaun, and one wonders how much Williams factored into that. (For what it’s worth: I had Salaun 16th on my board, but I’ve also been told three other teams were ready to take him in the top 10 if Charlotte didn’t.)

Lower on the food chain, Charlotte will likely take teams’ temperatures on solid rotation players such as Grant Williams and Cody Martin to determine their trade market. Also, keep an eye on guards Tre Mann and Vasilije Micić trying to establish their careers after failing to take flight in Oklahoma City. Mann, in particular, might actually be something after playing 28 solid games in Charlotte after the trade; he’s a restricted free agent after the season. Micić is 30 and could be trade bait if he steps forward in his second season on this side of the ocean.

Looking at the chessboard, Charlotte is pretty asset-dry for a team in this position, owning only two protected firsts in 2027 from Miami and Dallas in addition to its own. (The Hornets technically owe their 2025 first to San Antonio, but it’s top-14 protected and will revert to second-rounders in 2026 and 2027 if, as expected, Charlotte misses the playoffs.)

The cap situation is relatively clean, but meaningful room looks unlikely the next two summers unless they trade Ball. Lee and Peterson will start the long effort of putting their imprint on this team, but even with favorable lottery luck, results might take a while.

12. Chicago Bulls (27-55)

The Bulls finally are doing what they should have when they changed management four years ago: launching a rebuild and lining up with a significantly younger roster for 2024-25.

The bad news is that they’ll likely be worse this year and face a slow slog back uphill, especially with few trade assets coming back in the rebuild and a future first still owed to San Antonio from the initial DeMar DeRozan deal. Nonetheless, this was the only move left on the chessboard after the Bulls’ 2021 asset-spending spree yielded three years of averageness and a roster that was only getting older and more expensive.

Chicago’s overarching plan this summer was the correct strategy, but the execution still felt bumpy. Not extracting a draft pick from Oklahoma City in the Alex Caruso-Josh Giddey trade seemed like a missed opportunity, as the Thunder have a million future picks and weren’t operating from a position of great leverage. The Bulls also dropped five years and $90 million on The Idea of Patrick Williams, something that felt more like a sunk cost fallacy on a player selected fourth in the 2020 draft than an honest valuation of where he is right now as a basketball player.

That money ended up mattering quite a bit later in the offseason. Among many what-ifs in Chicago is that if the Bulls hadn’t resigned Williams or if their ownership had been willing to pay into the tax, they could have taken in Harrison Barnes and an unprotected 2031 first-round pick swap from the Kings in the DeRozan trade. Instead, that asset went to San Antonio. The Bulls ended up with Chris Duarte, two second-round picks and cash. Yay?

The good news, again, is that there is a direction, and there is some real talent underlying it. Giddey was useless playing off the ball in Oklahoma City, but he’s a capable point forward with a smooth floater game and should get to showcase that skill set far more often with the Bulls.

First-round pick Matas Buzelis can be a high-impact two-way talent if he can up his shooting percentages and add a bit of lower-body strength, and combo guard Coby White has quietly become a very effective offensive player. Two other recent picks, athletic backup forwards Dalen Terry and Julian Phillips, hardly saw daylight last season, but each should get more opportunity.

Zach LaVine and Nikola Vučević are still Bulls, for now, and their contracts may keep them here a while longer. LaVine, at least, can be a major contributor for however long he’s around; he’s just not quite worth what he’s paid. The three years and $138 million remaining on his deal were widely reported to be a barrier to his departure dating back to the middle of last season.

Meanwhile, the baffling three-year, $60 million extension handed to Vučević in the 2023 offseason already looks indefensible. The Bulls backed him up by signing string bean Jalen Smith for three years and $27 million; at least he’s young, but this won’t fix the defensive hole in the middle. If you’re looking for another true five on this roster, two-way Adama Sanogo is the entire list.

Finally, Lonzo Ball coming back would be a big help, but there’s a big difference between surviving offseason pickup games and being a productive player against NBA starters. It’s an amazing story if he returns and contributes, but we’ll temper our optimism until we see him impacting games that matter.

The badness of the East will likely keep the Bulls in the Play-In race for much of the year, but don’t get too excited: The Bulls owe a top-10 protected pick to San Antonio from the DeRozan trade. That makes it strongly in their interests to land no better than the league’s sixth-worst record and guarantee they keep the pick regardless of how the lottery turns out. In a related story, I’m picking them to finish with the NBA’s sixth-worst record.

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11. Detroit Pistons (28-54)

The good news is that this season should be less embarrassing than last year, or the year before that, or the year before that…

The Pistons haven’t won more than 23 games in a season since before the COVID-19 pandemic. They also haven’t won a playoff game since 2008, with just one winning season in that span.

In the fifth year of its rebuild from the Andre Drummond “era,” Detroit not only failed to win 30 games for the ninth time since 2008, but also didn’t even get halfway there, setting an NBA record with 28 consecutive losses and hitting midseason at 4-37. Only a heroic 10-29 charge to the finish line saved it from the worst record in NBA history.

The Pistons cleaned house after the season, after the one-year sideline reign of Monty Williams proved disastrous and the four years of the Troy Weaver administration saw zero progress in accumulating either talent or draft capital. Former New Orleans and Brooklyn exec Trajan Langdon took over the front office, while no-nonsense J.B. Bickerstaff is the new head coach.

It will take more than an organizational facelift, however, to get this team on the right path. Years of poor decisions have left Detroit with little star-caliber talent despite annual lottery picks. The closest thing is guard Cade Cunningham, a skilled but not overly athletic player who bore a massive offensive load with near-zero floor spacing a year ago and ground out a 54.6 true shooting percentage on 30 percent usage.

More shooting should make his life easier, but he isn’t Luka Dončić, and the Pistons need to stop using him like he is. He’s their best player, because somebody has to be, but the offseason decision to give him a max extension was more based on hope than results.

In terms of shooting, Detroit added Simone Fontecchio at last year’s trade deadline and Tim Hardaway Jr., Tobias Harris and Malik Beasley in the offseason. Those are legit, meaningful upgrades. It would also help tremendously if 2022 lottery pick Jaden Ivey can turn the corner both as a shooter and a playmaker, as he represents the best possibility of unburdening some of Cunningham’s massive playmaking load.

The frontcourt should be in better shape with Harris playing the four; while his contact was probably an overpay (two years, $52 million), he solidifies the lineup at its weakest spot and will be tradable money a year from now. He also should push Isaiah Stewart back to his natural center spot after last season’s failed power forward experiment. Beef Stew, the promising Jalen Duren and waiver pickup Paul Reed make for an effective trio, although Stewart may also be trade bait.

In the longer term, the best chance for the Pistons to make genuine progress lies in the development of their two most recent lottery picks. Forward Ausar Thompson is a plus athlete who plays hard, but his shooting is, shall we say, a bit subpar: Last season he achieved the near-impossible feat of having more airballs from 3 (23) than makes (18).

Detroit’s 2024 lottery pick, Ron Holland, is an explosive wing athlete. He was my top-ranked prospect before the draft. However, he will need work on his decision-making and shooting; he’s not anywhere near Thompson’s level of masonry, but how many guys like this can the Pistons play at one time?

On that note, Detroit’s biggest acquisition this summer might not be a player. Shooting coach Fred Vinson — who authored multiple miracles in New Orleans — came over with Langdon from the Pelicans and will have his hands full trying fixes on Thompson, Holland, Ivey and the rest of the gang.

Scottie Barnes argues a call against the Bulls early last season in Chicago. (Michael Reaves / Getty Images)

The Raptors have rather quickly gone from one of the most admired organizations in the league to Team Shrug Emoji. Can they get their mojo back?

They embarked on rebuilding a year too late and ended up converting Fred VanVleet, Pascal Siakam and OG Anunoby into a grab bag of somewhat useful players and a couple of late first-round picks, with one still to come in 2026 from Indiana. The most valuable pick transacted was the one they sent out to acquire Jakob Poeltl from San Antonio. Yeah, not great.

Toronto passed on an opportunity to operate as a cap room team and instead picked up a $23 million option on Bruce Brown and extended a 33-year-old Kelly Olynyk for midlevel exception money. One can see a pathway where that might pay dividends, as the Raptors have enough expiring money and picks for a blockbuster trade if a big name becomes available. The Raptors also likely overreached on a $162.5 million extension for Immanuel Quickley in restricted free agency; he’s a valuable player, but it wasn’t clear against whom they were bidding.

That said, Toronto should be fine in first quarters, because 80 percent of the starting lineup is rock solid. Scottie Barnes made the All-Star team in his third season and is now the face of the franchise, Quickley is a solid two-way player whose lack of pure point guard skill is offset by Barnes’ heavy on-ball usage, and RJ Barrett was fantastic in the second half of last season and again for Canada in the Olympics, though he’s beginning the year injured. (While we’re here: The “BBQ” nickname for the Raptors’ three-best players might be the best thing they have going.)

Up front, Poeltl was an overpay asset-wise and a danger to innocent bystanders from the free-throw line, but he is a solid defensive center with some sneaky utility from the elbows on offense.

After that, it gets iffy fast. Brown seemed a possible fifth starter on paper until he had arthroscopic knee surgery before the season started; he’ll be trying to regain the impact he had in Denver after a rough 2023-24 for the Pacers and Raptors.

Gradey Dick is a theoretical movement shooter who struggled in his rookie season but might have to start because the other options aren’t even theoretically good. First-round pick JaKobe Walter is a possible 3-and-D guy but out with a shoulder injury and probably at least a year away from helping.

Up front, Olynyk was unplayable in the Olympics. Chris Boucher’s deal is finally expiring, but he’s still around and likely will need to play as the fourth big. Deeper on the bench, if Walter isn’t in the rotation, that probably means either lukewarm meh from Ochai Agbaji and/or cameos from all-glove, no-bat ball-pressure specialist Davion Mitchell. I should note that I’m a card-carrying fan of second-round pick Jonathan Mogbo, but his limited shooting makes him a better fit on rosters with more spacing than this one.

Where does all this leave us? With a roster that’s interesting but not particularly good. The Raptors won’t be overtly terrible in a year when it’s probably beneficial to be terrible, and yet they face an uphill battle to get into the playoffs. Toronto has a good chance of failing upward into the Play-In Tournament, surely adding a sprinkle of excitement to the Canadian spring during their likely one-game postseason. One wonders if that also will be the bar for second-year coach Darko Rajaković, a well-liked figure in the league but one whose first season at the helm was a bumpy ride.

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It’s not really a Play-In Tournament unless the Hawks are involved.

In a league where everyone is either contending or tanking, the Hawks are looking at a fourth straight season of life in the middle class. In an East with a clear top eight and a dismal bottom six, projecting Atlanta to land ninth feels like one of the safest bets on the board.

The Hawks had a productive offseason though, finally executing the overdue Dejounte Murray trade to break up a pairing with Trae Young that wasn’t working. In the process, they shored up a woeful defense and restocked a barren draft cupboard. Atlanta still won’t have its own pick in the 2025 draft, so nix those Sag for Flagg scenarios, but the Hawks will have the Lakers’ choice and likely Sacramento’s (top-12 protected) too, plus an extra 2027 first.

The Hawks also nabbed an honest-to-goodness wing defender in Dyson Daniels in that trade; while his shooting comes and goes, this stopper role is one the Hawks have unsuccessfully attempted to fill for years now. The 21-year-old Daniels also can take reps at backup point guard if second-year pro Kobe Bufkin proves unready. Either way, the guy finishing games at shooting guard is likely to be Bogdan Bogdanović, who was robbed of the sixth man award a year ago and figures to remain elite in this role for as long as his knees can hold up.

The good news is the Hawks won the draft lottery. The bad news is they won it in 2024, a year with no clear top pick. In some ways, Atlanta seemed to opt for fit over ceiling by selecting French forward Zaccharie Risacher. (How much should we worry that none of the scouts interviewed for this thought the top pick in the draft would be the best player?) However, Risacher is a tall, mobile forward who can defend down on the positional spectrum and has a good basketball IQ; if his shooting holds up, he might be the player Atlanta thought it was getting when it drafted (and then extended) De’Andre Hunter.

Atlanta’s other big offseason decision is extending the best player nobody talks about, forward Jalen Johnson. He blew up as a starter in his third season with 16.0 points and 8.7 rebounds, and at age 22, he should have plentiful opportunity to expand his game with Murray gone. Bookending him with Risacher could make for a pretty imposing forward combo two or three years down the road.

That hints at another development in Atlanta — this team has become much younger. Daniels and Johnson are 22, Bufkin is 21, Risacher is 19 and Onyeka Okongwu is 23. All of them can guard, which is crucial when building around Young (himself not exactly a grizzled vet at 26). That’s the best hope for fixing last year’s 27th-ranked defense; the Hawks have never finished better than 21st in defensive efficiency in the Young era.

A succession issue at center also looms, where Clint Capela is 30 and on the last year of his deal, and Okongwu hasn’t been good enough to take over as a full-time starter. However, the Hawks are finally in a position where they can use most or all of the $23 million trade exception from the Murray trade on a replacement next summer without going into the tax, even after they pay Johnson. Moving Capela at the trade deadline also is an option, especially if they’re mired in the middle class as expected.

Overall, the Hawks might not win any more games than they did a year ago, but the arrow now points in a much healthier direction. They’re out of luxury tax hell, got 85 cents on the dollar back on the Murray trade and have the makings of a young core to carry them forward. Genuine progress in the standings, however, seems more likely a year from now.

(Top photos of LaMelo Ball and Kyle Kuzma: Patrick Smith, Jared C. Tilton / Getty Images)

This article is part of our Origin Stories series, an inside look at the backstories of the clubs, drivers, and people fueling the sport.

Zak Brown never grew up expecting to become one of the most powerful figures in Formula One.

He doesn’t come from a racing background, nor does he have a college degree. Motorsport wasn’t even his “first love.” It was baseball. At one point in his career, he was sleeping on an air mattress on the floor of a friend’s sister’s dining room in England, working for £75 a day.

Brown, born in Los Angeles, Calif., but considers himself British given how long he’s lived in the U.K., got his racing start thanks to winning during a Teen Week episode of one of the longest-running game shows on American television and some advice from Mario Andretti.

Now, Brown’s the CEO of McLaren Racing — and one of his teams leads the F1 constructors’ standings for the first time since 2014.

“I didn’t come from a racing background. I didn’t come from a privileged background. We weren’t poor, but by racing standards, we were poor,” Brown said to The Athletic. “And so I think I’ve been fortunate to get where I am because of a lot of help, a lot of luck, but also a lot of hard work. And I think what I’ve been fortunate to achieve can be replicated by others if you put in the time and effort and have the passion.”

“Wheel of Fortune” started as a daytime game show on NBC in 1975, created by Merv Griffin, who also designed “Jeopardy!”. Chuck Woolery and Susan Stafford were the original host duo before Pat Sajak and Vanna White joined in the early 1980s.

The now-evening game show is similar to the pencil-and-paper guessing game Hangman. Contestants spin a colorful wheel filled with possible prizes, like different cash amounts, and danger placards, such as “Lose A Turn” and “Bankrupt.” They then try to win by correctly guessing, letter-by-letter, what the answer is on the letterboard.

This iconic American show is where Brown began building his motorsports career.

He attended his first F1 race with his family in 1981 and became captivated by the cars, sound and speed. Although he “fell in love with racing,” he had no connections to the F1 world. “It seemed very unachievable,” he said, “and (I) didn’t even know how do you get in racing, where baseball is quite easy, because everybody plays it.”

His father continued to take him and his brother to local races, but baseball still gripped Brown’s attention until high school, when the sport became more serious. He couldn’t continue playing because he wasn’t attending school very frequently. He said, “You don’t get to stay on the baseball team if you don’t get good grades.”

Around this time, Brown finally had a racing connection: a friend’s family was involved in motorsports. But that world still did not seem attainable. He was still in love with America’s favorite pastime.

In 1984, the big game show came to town. Kids could apply and interview to compete on “Wheel of Fortune” for Teen Week. Brown recalls that around 50 to 75 students from each school came in for “a dummy hangman contest, do a little interview to see if they thought you can handle being on TV, et cetera.” From there, they whittled the number per high school to 15. The top 15 finalists from each high school then underwent more “testing and simulated games,” ending with a waiting period. “We’ll call you. Don’t call us, and we might not call you,” Brown recalls.

As a lifelong fan of the show, Brown eagerly navigated the process (and waiting game). The call came a week later — he had made it. “Wheel of Fortune” brought 20 kids back, taping a whole week of shows in a single day. But there was a twist: only 15 teens could be on the show.

“They need 15 people, but you can get disqualified if you talk to the audience or do something you shouldn’t,” Brown said. “So even though you now know you’re in the top 20 and you’re actually going to go to the recording, you don’t know if you were one of the 15 or one of the five subs.”

He was one of the 15 contestants and behaved — and he won the first two rounds. “The Smurfs and Wild Bill Hickok, who I had no idea who that was.”

For those familiar with today’s “Wheel of Fortune,” you know the contestants win money or sometimes a vacation. But when Brown played on Teen Week, they selected prizes. A carousel of sorts with prizes would spin, and the contestants were put on the spot to select their winnings.

“They show this big whiteboard, and everything’s listed in the order of cost, and they would knock out what you can’t afford,” Brown said. “And so, as most 13-year-olds, the first thing you do is look at the board and just go, what’s the most expensive thing I can afford? It had to be watches.”

The watches sat around in his house for some time, the intention being to sell them at some point. A motorsports career was so far from his mind that when Sajak asked on the show what he wanted to do, Brown referred back to his favorite sport.

“Baseball player.”

A few years went by, and the watches still hadn’t been sold.

Brown attended the Long Beach Grand Prix in 1987, and one of his friend’s families happened to know Andretti, who won the F1 world championship in 1978. He met Andretti that race weekend and asked him a question that shaped the next chapter of his life—“How do you get started in racing?”

Andretti’s answer was karting. Inside the race program, there happened to be an advertisement for a kart racing school. Brown went on to sell the watches he won on “Wheel of Fortune” at a pawn shop in Van Nuys, a neighborhood in Los Angeles, Calif. He used that money to pay for the kart racing school and loved it.

Brown began advancing and winning in karting, competing for almost five years in California before making the jump to Europe in 1991, though it was not a permanent move. In 1984, he competed in both British Formula Three and the Formula Opel-Lotus Benelux Series as well as North America’s Toyota Atlantic Series. The following year, he made his Indy Lights debut and launched his own company, Just Marketing Inc.

“When I was racing in Europe, ’91 through ’94, TWA Airlines was my big sponsor. I was kind of getting homesick, and I got a deal to race back in the States. So I went to TWA and said, ‘Hey, I’m out of here. I’m going to go race back in the States.’ And at that point, the sponsorship became very successful for them. So they said, ‘That’s a shame you’re leaving. But you must know all the guys and gals in pit lane. Can you place your sponsorship with someone?’”

Brown agreed and took a commission after placing the sponsorship. He realized, “Not only should I be chasing sponsorship for myself, but actually, it’s much easier to sell some of the more famous people out there.” Brown had spent years networking and building relationships, and he asked his contacts about expanding their sponsorships to various motorsports series, like IndyCar, NASCAR and F1.

“Because they trusted me and I had credibility, that I knew what I was doing from the racing side, people started going, actually, yeah, we don’t want to sponsor you, Zak, because you’re not famous enough. But if you can go get us in front of Jeff Gordon or Nigel Mansell, we’d be interested. And that’s how the business got started.”

His business grew along with his reputation to get sponsorship deals done. But he needed help. Brown hired his first employee and created the business’s name — Just Marketing Inc. Brown said he didn’t want his name on the company, and he wanted “a little bit of intrigue,” so he opted against including motorsports. To this day, he still calls Just Marketing “kind of a crazy name.”

Brown couldn’t keep pursuing a full-time racing career, though he still hops into a car from time to time and co-founded United Autosports with racing driver Richard Dean in 2009. However, Brown continued to thrive in the business industry as he grew his skills and knowledge of motorsports’ commercial and business worlds. JMI became one of the largest motorsport marketing agencies worldwide when Brown sold a majority of it in 2008. Seventy percent of the company went to Spire Capital and Credit Suisse.

Chime Communications bought JMI in 2013 and brought Brown in as Group CEO for three years, which he said was “about two years and 11 months longer than I would have liked.” The role focused on a variety of sports, but he loves baseball, hockey and racing.

“I was getting involved in sports that have no passion for me, and I’ve always been driven,” Brown continued. “My work ethic’s always been driven by fun and passion. And so when I was getting involved in other sports that don’t tick that box, I felt like I had a job.”

At the end of 2016, he had a choice — work for F1 or McLaren. He ultimately decided to go with the papaya family, joining in 2017 as its CEO at a time when McLaren was in the midfield (finishing sixth in 2016). He not only helped transform the brand of the F1 team but also took the company to a global level, the most recent chapter being the World Endurance Championship this year.

“It was always my favorite racing team, and I wanted to be not only on the commercial side of the business, which I loved, but I wanted to be on the competitive side of the business,” Brown said. “So that was something that McLaren could offer me, that Formula One as a sanctioning body couldn’t.”

The same characteristics F1 fans see today have been evident throughout each of Brown’s chapters. Passion has been at the core of his work ethic, and he does not shy away from showing excitement like he did at 13 years old while standing on the “Wheel of Fortune” stage.

But to think, the story of a prominent F1 leader started thanks to a multicolored wheel, a Hangman-esque game and watches he sold to a pawn shop.

The Athletic maintains full editorial independence. Partners have no control over or input into the reporting or editing process and do not review stories before publication.

Top photo: Clive Mason/Getty Images

NEW YORK — There was no singular way for members of the New York Liberty to turn the page after their historic Game 1 collapse to the Minnesota Lynx.

Star guard Sabrina Ionescu said she couldn’t just “flush” the result. Forward Leonie Fiebich watched the contest three full times in the 36 hours immediately after the overtime loss. Veteran guard Courtney Vandersloot described moving forward “as a process.”

Liberty coach Sandy Brondello was glad two days separated Game 1 and Game 2 so she had more time to watch film and reflect.  But just after 3 p.m. Sunday, a new game began. And with it, a new chapter in the series was written.

Though there were moments that felt eerily similar — New York, for instance, saw a 17-point lead shrink to only two with 3:21 remaining in the game — Sunday’s sequel featured a player who had a relatively minimal impact in the opener: Liberty wing Betnijah Laney-Hamilton. 

Laney-Hamilton played the fewest minutes (26) of any New York starter in Game 1. In the Liberty’s 80-66 Game 2 victory, she scored 20 points, tying her season high. Laney-Hamilton nailed a 3-pointer with 3:20 remaining, the biggest shot of the contest, which stretched the lead back to five.

Then, she grabbed a rebound on the ensuing possession as the Barclays Center-record 18,040 fans in attendance rejoiced. 

That Laney-Hamilton emerged as Sunday’s star is especially impressive considering Brondello’s prognosis of the wing Saturday. She played in only 28 games during the regular season, missing time from July 6 to Aug. 26 because of a knee procedure.

“She’s giving whatever she can,” Brondello said Saturday. “I think everyone sees that she’s trying. It’s not the same B that we’ve seen all season long, but it is what it is.”

She did more than just try. In addition to her offensive contributions, she spent time guarding Courtney Williams (who finished with only 15 points Sunday compared to 23 in Game 1) and Kayla McBride (who had a mere eight points after tallying 22 on Thursday). 

And yet, despite Laney-Hamilton’s boost, plus bounce-back games from Stewart (21 points, eight rebounds, and five assists) and Ionescu (15 points), there were still moments in which the two games seemed the same.  New York jumped out to a 10-point first quarter lead, but by the 6:52 mark of the period, it led by just six.

The Liberty led by 10 heading to halftime, but that was slashed to four points with just 90 seconds remaining in the frame. In the fourth quarter, New York’s lead grew as large as 11, but it shrunk, too. With just under four minutes left, the Liberty led by only two and those in attendance felt tension similar to the waning moments of Game 1.

This time, however, there would be no collapse. 

Stewart had three, of her finals-record seven, steals in the final five minutes. Jonquel Jones hit a timely layup with 3:57 left. Fiebich paused, took a deep breath and nailed a wide-open 3-pointer with 90 seconds left to extend New York’s cushion to nine points.

After doing so, with Minnesota having taken a timeout, Laney-Hamilton pumped her fist. So, too, did Ionescu. 

Collier had a modest game by her standards (16 points and eight rebounds), while a late 3-point attempt by Williams that rolled off the rim was a sign that Sunday afternoon would be different than Thursday night. 

Game 3 of the 1-1 series is Wednesday night. Tipoff is set for 8 p.m. ET. 

Laney-Hamilton becomes X-factor

Laney-Hamilton is less than three months removed from a procedure to remove two loose bodies from her right knee. She came off the bench during her ramp up to a full return and is still playing limited shifts in the postseason, with everyone acknowledging Laney-Hamilton isn’t going to be at 100 percent in this series.

But even at less than her best, the 2021 All-Star was still capable of being better. Laney-Hamilton had scored in double digits once in New York’s seven postseason games entering Sunday, and she was shooting 29.1 percent from the floor.

The Liberty needed more offense in Game 2 with Minnesota covering Fiebich more tightly after her five 3-pointers Thursday, and Laney-Hamilton came through. She was aggressive pulling up off of screens and made strong drives to the basket.

When New York’s movement on offense stalled, she took advantage of switches by posting up smaller defenders in the post.

Laney-Hamilton hit one of the biggest shots of the night, a corner 3-pointer off of a no-look, kick out pass from Ionescu to extend the Liberty’s lead to five points, 71-66, with 3:21 left in the game. Minnesota would never get within one possession after that.

Her 20 points tied a season-high; the last time she reached that total came before the Olympic break, and before her surgery.

In Game 1, Brondello couldn’t get Laney-Hamilton on the court down the stretch because of the way she was moving. On Sunday, it would have been impossible to justify keeping Laney-Hamilton off the floor.  — Sabreena Merchant, women’s basketball staff writer

Minnesota remains resilient in defeat

The Lynx once again found themselves trailing early against the Liberty, this time facing down a 17-point deficit in the second quarter (compared to 18 in Game 1).

But Minnesota steadfastly sticks to its system of ball movement, trusting that the defense will eventually break and that its pressure defense will cause the opposing offense to stagnate. It looked like the formula might work again, as the Lynx nearly erased the deficit yet again, pulling within two in the fourth quarter.

Although they weren’t able to break through, to have come so close to potentially taking a decisive 2-0 series lead bodes well for when the series switches to Minnesota.

Kayla McBride and Napheesa Collier highlighted their team’s resilience after Game 1 even though the 45 minutes featured a series of mistakes, and that commitment shined through again Sunday, despite the result.  — Merchant

Required reading

(Photo: Nathaniel S. Butler / Getty Images)