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Noah Lyles' mouth wrote the check. On the Olympics stage, his feet cashed it

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Noah Lyles' mouth wrote the check. On the Olympics stage, his feet cashed it

SAINT-DENIS, France — Once again, Noah Lyles didn’t get out of the blocks well. His reaction time tied for the worst in the eight-man field. Slow starts cost him in the first round, then again in the semifinals.

Such felt like a recipe for disaster with this stellar field, among the most loaded in Olympic history. Jamaicans Kishane Thompson and Oblique Seville were putting up crazy times. American Fred Kerley was on his game. Even defending Olympic champion Lamont Marcel Jacobs of Italy was in good form.

To see Lyles in fifth place 20 meters in felt like doom.

“It just goes to show,” Lyles said, “races aren’t won with starts.”

But a poor start might’ve been fortuitous. Because even with all his braggadocio, Lyles is an ultimate competitor at his core. He might come across as arrogant and showy, a recipe usually featuring but a teaspoon of substance. But Lyles is a dawg in the toughest sense. His heart’s at least as big as his mouth.

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Sunday night, in an Olympic 100-meter final for the ages, it was revealed.

Trailing world-class burners, coming off consecutive losses, Lyles had to summon his absolute best. The slow start triggered his greatest asset. Lyles’ refusal to lose turned this loaded final into a historic one.

It’s the fastest he’s ever run: 9.79 seconds. Technically it was 9.784. He’s America’s first gold medalist in the 100 meters in 20 years. After winning the World Championships in 2023 and now an Olympic championship in 2024, he is the undisputed fastest man in the world.

Thompson took silver with a 9.789. Kerley, who won silver in the Tokyo Olympics, added a bronze to his resume with a personal best time of 9.81. Five of the top six times were personal bests, a season best, or a national record. Seville ran a 9.91 and finished last. Just a ridiculous octet of sprinters.

But Lyles said the moment is never too big for him, instead made for him. They don’t get bigger than what happened Sunday inside Stade de France. On the biggest stage of his life, with the globe watching, in a venue that delivered chills, Lyles made the moment his own.

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His mouth wrote the check. His feet cashed it.

“I want my own shoe,” said Lyles, a long-time Adidas endorser. “I want my own trainer. … I want a sneaker. Ain’t no money in spikes. The money’s in sneakers.”


The photo finish at the end. (Photo: Dimitar Dilkoff / AFP via Getty Images)

Lyles’ braggadocio isn’t empty. His calculated theatrics and thirst for attention might make him seem a bit less reverential. His arrogance prompts some to root against him.

But you don’t do what he’s done unless you’ve got heart.

Phase one of Lyles’ grand plan for immortality is complete. With the 100 meters in the bag, he now embarks on the 200 meters Monday.

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Carl Lewis was the last American to do what Lyles is attempting: win gold in the 100 and 200 meters in the same Olympics. Lewis did it in 1984 in Los Angeles. Michael Johnson was the last American to pull off a sprint double. He won the 200 and 400 meters in 1996 in Atlanta.

The hardest part for Lyles was winning the gold in the 100 meters. The 200 is his main event. He’s the best in the world at it, and has been for this entire Olympic cycle.

“Pretty confident. I can’t lie,” Lyles said. “Kenny put up a fast time at trials. That definitely woke me up. I was very proud of him. He is definitely not going to take how he did here in the 100 lying down. He’s gonna say, ‘I’m going after it in the 200.’ My job is to make sure that …”

Lyles paused. Then he flashed his smile.

“I’ll just leave it there.”

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Kerley, who’d been mostly quiet the whole press conference, clearly there out of bronze obligation, perked up and chimed in.

“Talk that s—,” Kerley said to Lyles.

“That man ain’t winning,” Lyles obliged. “None of them are winning. When I come off the turn, they will be depressed.”

What always takes precedence in the realm of banter is backing it up. Hubris is easier to swallow when justified.

The best chance to shut Lyles up was in the 100. Lyles finished seventh in the 100-meter final at the 2021 U.S. Olympic trials, failing to qualify for the Tokyo Games in the 100.

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SEVENTH.

He and coach Lance Brauman went to work, turning him into an elite short-range sprinter.

That’s the overlooked part of all this. What Lyles has done to become a world-class sprinter in the premier discipline is a testament to his immense talent and drive. He went into a new realm, which had its great talents, and decided to take them on.

He did so loudly, with a certitude that slighted the incumbents. Three years later, he sits alone on the throne vacated by Usain Bolt. He spoke about wanting to do it. He predicted he would do it. Then he did it. The D.C. area kid pulled a Marlo and took over another turf.

That’s why when he was walking through the mixed zone and saw Brauman, Lyles started jumping and yelling. He had one more run in him this night, through the maze of ropes, around a barrier and into the space crowded with media. So he could celebrate with the coach who helped him pull this off.

The Netflix cameras capturing it all for Season 2 of the docuseries “Sprint.”

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At first, Lyles thought he didn’t win. It sure looked as if Thompson beat him. Lyles said he was ready to swallow his pride and eat the loss to a worthy opponent.

Immediately after the race, which was so close it needed technology to determine, Lyles went to Thompson and told him, “I think you got this one big dog.”

In his first two races of this Olympics, Lyles couldn’t recover from slow starts. In the first heat of the 100 meters Saturday, he got behind and couldn’t catch Great Britain’s Louie Hinchliffe. He said he underestimated the field, which he wouldn’t do again.

Saturday, in the semifinals, he shared a heat with Seville. This wasn’t just any heat. Those two have history.

Oblique Seville might sound like an old-school Cadillac, but ain’t nothing slow about him. And after finishing fourth against Lyles in the 2023 World Championships, the 23-year-old Jamaican has continued getting better.

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He beat Lyles back in June at the Racers Grand Prix in Jamaica. Not only did Seville run a 9.82, but he shot Lyles a look in the process.

Lyles, of course, responded on X: “I’ll remember this. See you in Paris.”

Sunday, they lined up next to each other in a semifinal heat.

Seville got a much better start and looked to be comfortably ahead. But Lyles — after his hiccup in the first round and because of his rivalry with the Jamaicans — recovered much better. This time, Lyles chased down the leader. He looked ready for a battle.


A composite image of the men’s 100m. (Photo: Hector Vivas / Getty Images)

He ran a 9.83 despite a slow start. Still, he didn’t overtake Seville, who ran a personal-best 9.81.

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So when Lyles did it a third time, getting out of the blocks slow, the packed crowd had every reason to believe he’d lose. Some 20 meters in, he was no better than fifth.

But Lyles has been talking a lot about transcending the sport, elevating track to a new level. He’s talked about wanting more spirited competition with his cohorts. More trash talking. More races. More of the best facing off. This, essentially, is what he wanted.

He’d have to fight for this one. So Lyles hit another gear. The gear the great ones have. He made this race not about technique. Or the purest form. Or the most talent. It was about will. It was about the time-honored tradition of foot race being the measure of a man.

He caught the leaders. They pushed him. He pushed them. In the end was a finish, a moment, that will be remembered for generations.

When the results were in, even Lyles was stunned.

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“Everybody in the field came out knowing that they could win this race. I didn’t do this against a slow field. I did this against the best of the best, on the biggest stage, with the biggest pressure. And seeing my name was like, ‘Oh my gosh! There it is!”

The difference proved to be a perfectly timed lean by Lyles. By .005 seconds, his chest crossed the line before Thompson. Lyles won because of his heart.

Required reading

(Photo: Cameron Spencer / Getty Images)

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Why Is Everyone Obsessed With Bogs?

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Why Is Everyone Obsessed With Bogs?

In prehistoric northern Europe, peatlands — areas of waterlogged soil rich with decaying plant matter — were considered spiritual sites. Since then, swords, jewelry and even human bodies have been found fossilized in their sludgy depths. More recently, however, many of these bogs have been depleted by overharvesting, neglect and development. But as awareness of their important role in removing carbon dioxide from the atmosphere grows, more wetlands are being restored, while also serving as unlikely creative inspiration. Here’s how bogs are showing up in the culture.

At fall 2026 Paris Fashion Week, several houses — including Louis Vuitton (above left) and Hermès — staged shows amid mossy sets featuring spongy green structures and mounds of vegetation. And the Danish fashion brand Solitude Studios is distressing its eerie, grungy looks (above right) by submerging them in a local peat bog.

For her exhibition at California’s San José Museum of Art, on view through October, the Chalon Nation artist Christine Howard Sandoval is presenting sculptures, drawings and plant-dyed works (above) exploring how the state’s wetlands were once sites of Indigenous resistance and community. This month, at Storm King Art Center in New York’s Hudson Valley, the conceptual artist Anicka Yi will unveil an outdoor installation featuring six-foot-tall transparent columns holding algae-rich ecosystems cultivated from nearby pond water and soil.

The Bog Bothy (above), a mobile design project by the Dublin-based architecture practice 12th Field in collaboration with the Irish Architecture Foundation, was inspired by the makeshift huts once used by peat cutters who harvested the material for fuel. After debuting in the Irish Midlands last year, it’ll tour the region again this summer. In Edinburgh, the designer Oisín Gallagher is making doorstops from subfossilized bog-oak scraps carbon-dated to 3300 B.C.

At La Grenouillère on France’s north coast, the chef Alexandre Gauthier reflects the restaurant’s reedy, frog-filled river valley landscape with dishes like a “marsh bubble” of herbs encased in hardened sugar. This spring, Aponiente — the chef Ángel León’s restaurant inside a 19th-century tidal mill on Spain’s Bay of Cádiz — added an outdoor dining area on a pier above the neighboring marshland, serving local sea grasses and salt marsh flowers alongside seafood (above) from the estuary.

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Credit…Penguin Random House

The Irish British writer Maggie O’Farrell’s forthcoming novel, “Land,” about an Irish cartographer and his son surveying the island in 1865 after the Great Famine, depicts haunting encounters with the verdant landscape, including its plentiful oozing bogs.

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Book Review: ‘Selling Opportunity,’ by Mary Lisa Gavenas

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Book Review: ‘Selling Opportunity,’ by Mary Lisa Gavenas

SELLING OPPORTUNITY: The Story of Mary Kay, by Mary Lisa Gavenas


Mary Kay, the cosmetics company whose multilevel marketing included sales parties and whose biggest earners were awarded pink Cadillacs, was really in the business of selling second chances. Or, at least, that’s what Mary Lisa Gavenas argues in “Selling Opportunity,” a dual biography of the brand and the woman behind it.

Mary Kathlyn Wagner, who would become Mary Kay Ash, “the most famous saleswoman in the world” and “maybe the most famous ever,” in Gavenas’s extravagant words, was born in 1918 to a poor family and raised mostly in Houston. Although a good student, she eloped at 16 with a slightly older boy. The young couple had two babies in quick succession.

Mary Kay’s creation was a combination of timing and good luck. Door-to-door sales was a thriving industry — but, traditionally, a man’s world: Lugging heavy samples was not considered feminine, and entering the homes of strangers, unsafe. But things began to change during the Great Depression, Gavenas suggests, thanks to a convergence of factors — financial pressures and the rise of the aspirational prosperity gospel espoused by Dale Carnegie’s self-help manuals.

At the same time, female-run beauty lines like Annie Turnbo Malone’s Poro and Madam C.J. Walker’s were finding great success in Black communities. And, coincidentally or otherwise, the California Perfume Company changed its name to Avon Products in 1939.

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Ash began by selling books door to door, moving on to Stanley Home Products in the 1940s. She was talented, but direct sales was a rough gig. Every party to show off wares was supposed to beget two more bookings; these led to sales that resulted in new recruits. But there was no real security or stability: no salary, no medical benefits, no vacations. “Stop selling and you would end up right back where you started. Or worse,” the author writes.

Gavenas, a onetime beauty editor who wrote “Color Stories,” takes her time unspooling Mary Kay’s tale, with a great deal of evident research. We learn about direct sales, women’s rights and Texas history.

But, be warned: Readers must really enjoy both this woman and this world to take pleasure in “Selling Opportunity.” Mary Kay the person keeps marrying, getting divorced or widowed and working her way through various sales jobs (it’s hard to keep track of the myriad companies and last names). Gavenas seems to leave no detail out. Thus, the 1963 founding of the eponymous beauty company doesn’t come until almost 200 pages in.

Beauty by Mary Kay included a Cleansing Cream, a Magic Masque and a Nite Cream (which containined ammoniated mercury, later banned by the F.D.A.). The full line of products — which was how Mary Kay strongly encouraged customers to buy them — ran to a steep $175 in today’s money. (To fail to acquire the whole set, Ash said, was “like giving you my recipe for chocolate cake but leaving out an important ingredient.”)

Potential clients attended gatherings at acquaintances’ homes — no undignified doorbell-ringing here — where they received a mini facial, then an application of cosmetics like foundation, lip color and cream rouge — and a wig. The company made $198,514 in sales its first year.

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Although Ash may have seemed a pioneer, in many ways Mary Kay was a traditionalist company, whose philosophy was “God first, family second, career third.” Saleswomen, official literature dictated, were working to provide themselves with treats rather than necessities so as not to threaten their breadwinner husbands.

And yet, they were also encouraged to sell sell sell. Golden Goblet pendants were awarded for major orders. After the company started using custom pink Peterbilt trucks for shipping, it began commissioning those Cadillacs for top consultants. (Mary Kay preferred gifts to cash bonuses, lest women save the money to spend on practical things rather than the licensed frivolities.) The Cadillacs, always driven on company leases, would become industry legend and part of American pop culture lore. “Never to be run-down, repainted or resold, the cars would double as shining pink advertisements for her selling opportunity,” Gavenas writes.

The woman herself was iconic, too. While Ash was a product of the Depression, she was also undeniably over-the-top. She wore white suits with leopard trim, lived in a custom Frank L. Meier house and brought her poodle to the office.

Mary Kay went public in 1968, making her the first woman to chair a company on the New York Stock Exchange. By the 1990s, the Mary Kay headquarters near Dallas was almost 600,000 square feet. They commissioned a hagiographic company biopic; there was a Mary Kay consultant Barbie; they were making $1 billion in wholesale. When she died, in 2001, Ash was worth $98 million.

And yet, Gavenas cites that at the company’s height, in 1992, sales reps made on average just $2,400 per year.

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Instead of so much time in the pink fantasia of Mary Kay, it would have been nice for a few detours showing how infrequently the opportunities the company sold were truly realized.

SELLING OPPORTUNITY: The Story of Mary Kay | By Mary Lisa Gavenas | Viking | 435 pp. | $35

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Historical Fiction Books That Illustrate the Bonds Between Mother and Child

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Historical Fiction Books That Illustrate the Bonds Between Mother and Child

We often think of the past as if it were another world — and in some ways, it is. The politics, religion and social customs of other eras can be vastly different from our own. But one thing historians and historical fiction writers alike often notice is the constancy of human emotion. The righteous anger of a customer complaining about a Mesopotamian copper merchant in 1750 B.C. feels familiar. Tributes to beloved household pets from ancient Romans and Egyptians make us smile. And we are captivated by stories of love, betrayal and sacrifice from Homer to Shakespeare and beyond.

In literature, letters, tablets and even on coins, we find overwhelming evidence that people in the past felt the same emotions we do. Love, hate, fear, grief, joy: These feelings were as much a part of their lives as they are of our own. And they resonate especially acutely in the bond between mother and child. Here are eight historical novels that explore the meaning of motherhood across the centuries.

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