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MLB City Connect: All 29 uniforms ranked, from the so-so to the sublime

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MLB City Connect: All 29 uniforms ranked, from the so-so to the sublime

Editor’s note: This column has been updated to include the Los Angeles Dodgers’ second City Connect entry, which was introduced Monday afternoon.

When the Minnesota Twins took the field last Friday, they became the 28th team to debut their MLB City Connect uniforms, capping off the first round of Nike’s planned three-year cycle of city-inspired fits. (It will begin again this week as the Dodgers debut their second iteration.) The two teams not participating in this round were the New York Yankees, who don’t mess around with their classic look, and the Oakland Athletics, who are in a complicated situation with the city they are supposed to connect with.

Eight teams debuted new uniforms this season: the Twins, Cleveland Guardians, Detroit Tigers,  New York Mets, Philadelphia Phillies, St. Louis Cardinals, Tampa Bay Rays and Toronto Blue Jays.

With each new uniform set introduced, many opinions have been espoused online and at the ballpark. All versions seem to have their detractors and defenders, stirring up purists and progressives alike.

It’s hard to find a consensus for something like this, but our panel — featuring MLB writers C. Trent Rosecrans, Tyler Kepner and Stephen J. Nesbitt and Culture writer Jason Jones — took the baton from last year’s cohort and made a case for its favorites, discussing the good, the bad and the ugly of the complete City Connect slate.

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Our writers ranked each uniform using a scoring system of 1-30 (1 being the best), and those totals then were averaged and ranked. Here are their takes:



Joe Kelly. (Jayne Kamin-Oncea / USA Today)

The uniforms, in addition to showing love to the Hispanic community, celebrate Fernando Valenzuela and his outstanding rookie season in 1981, which resulted in a World Series championship.

On-field debut: Aug. 20, 2021

C. Trent Rosecrans (29): Just lazy. While I’m not an all-out hater of dark jerseys on dark pants, the switch to white pants from blue pants was an improvement. But the fact they needed to change it tells you all you need to know about how much effort was put into these.

Tyler Kepner (29): With all of Hollywood to use as a theme, slapping “Los Dodgers” on a blue jersey (over blue pants, no less) was almost aggressively dull.

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Stephen J. Nesbitt (29): Odds are, if you go to a game at Dodger Stadium and sit at least 10 rows back, you’ll forget these are City Connects. It’s hard to miss them when they’re gone if you barely noticed them in the first place.

Jason Jones (16): I like “Los Dodgers” but as a Los Angeles native, “Los Doyers” would have been better. They’re not terrible, but not great. Kinda in the middle. More black on the jersey might have helped.

28. Detroit Tigers (24.75)


Tarik Skubal. (Junfu Han / USA Today)

An homage to the Motor City’s ingenuity, these unis feature several car-inspired details, including tire treads, VIN tags and road signs.

On-field debut: May 10, 2024

Rosecrans: (26): At least in other hype videos, they pretend to like the new uniforms, but in this one half the people are wearing regular Tigers gear and they rap about the Old English D, which only has a cameo on the uniform’s sleeve patch. The tire tracks look like the people wearing this have been run over, which may be an appropriate metaphor for the last decade or so of Tigers baseball, but it’s hardly inspiring.

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Kepner (27): This predictable “Motor City” theme is begging for the Jaws of Life. It’s yet another dark jersey over dark pants combo, with a cap that looks like a mid-level prize option at a carnival.

Nesbitt (27): In case the “Motor City” nickname didn’t get the theme across, you’ve got tire tracks down the placket (?), a VIN tag on the cap and helmet (??), and a sleeve patch designed like the M-1 road sign (???). We get it! Cars! It could have been worse, I guess. Shocked that the designers didn’t just slap “SOUTH DETROIT” across the chest while they were at it.

Jones (19): I’m fine with “Motor City” but it goes overboard with the car references. Who wants a jersey with tire marks?! Might as well have used a license plate for names on the back.


Connor Joe. (Charles LeClaire / USA Today)

Incorporating the colors of black and gold is a Pittsburgh sports thing. Also, notice in the shirt the asteroid, which references the city’s “steelmark” logo.

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On-field debut: June 27, 2023

Nesbitt (25): These are bright and loud, but not novel. Going with black and yellow in a city where every team wears black and yellow is safe. That’s fine. But this franchise has a rich history of interesting and unusual uniforms from which inspiration could have been drawn.

Kepner (16): The yellow-over-black works really well; it’s the combo the Pirates wore in their last World Series victory, Game 7 in 1979 World Series. But “PGH” is just so lazy. Give us a new pirate, or go back to that rugged rapscallion from ’79.

Rosecrans (28): There’s no better example of being so close yet so far away than this thing. It’s much like the Braves in that it’s almost more of a throwback than a City Connect, but at least the Braves’ uniform looks good on its own. This does not.

Jones (29): I guess it’s illegal for teams from Pittsburgh to not wear black and yellow. The huge “PGH” feels like someone’s initials. These are too basic.

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26. Philadelphia Phillies (23.5)


Bryson Stott. (Bill Streicher / USA Today)

Taking its palette from the city’s official flag, the blue-and-yellow kit incorporates some of Philly’s most famous historical iconography.

On-field debut: April 12, 2024

Nesbitt (23): These were billed as “unapologetically Philly.” Nothing says Philly like a font pulled from our founding fathers’ documents. Nothing says Philly like a disconcerting blue gradient. Nothing says Philly like a numeral style that makes Trea Turner’s number look like a question mark. So edgy. So historic. So unapologetically Philly.

Rosecrans (20): This is one where I think it’s important to see the uniform on the field. I defended this when it was announced and we saw the studio pictures. I was wrong. Seeing this on the field, it’s, well, a series of choices. The biggest difference between glamor shots and game action is just how utterly ridiculous the gradient from blue to black looks with the jersey going into the pants. The hat is elite, but it’s not enough to save everything beneath it.

Kepner (26): The stylish caps can’t save this hot mess. From the jagged wordmark to the bizarre numerals to the ridiculous color scheme, it’s a certified phiasco. According to the official press release, “Philly has always been a place unafraid to revolutionize, start anew and work hard to make change.” Maybe so, but it’s also a place that sees through pandering nonsense like this.

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Jones (25): Nothing about these really makes me think “Philly.” I guess the Liberty Bell on the hat? Keep this uniform on Phillie Phanatic and I’m fine. It looks like a costume for the mascot.


Brett Wisely. (Sergio Estrada / USA Today)

The Golden Gate Bridge is on the sleeves of the jersey. There’s also a story with the fog gradient throughout the uniform.

On-field debut: July 9, 2021

Kepner (14): There was real potential here with the bridge-and-fog theme. It’s a clean look, but without another color, it seems unfinished. Subtle black accents would have punched it up.

Rosecrans (19): These have always looked incomplete to me. Still do.

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Nesbitt (28): Devastatingly poor execution. Using fog as a gradient theme is, in theory, an inspired choice. But these come out looking awkward and cheap. The bridges look bad. The fonts of the “SF” and “G” logos clash. It all just looks like a big L.

Jones (27): Players look like containers of orange sherbet on the field. The bridge had real potential if these were designed knowing the A’s would be leaving Oakland after this season. Welp, it’s a swing and a miss.


Gunnar Henderson. (Tommy Gilligan / USA Today)

Basic black uniforms connecting with the city’s arts culture courtesy of mosaic designs. “You can’t clip these wings.”

On-field debut: May 26, 2023

Rosecrans (11): My initial reaction was that it was a bit generic, as if it should have a UPC sleeve patch, but it’s grown on me. It’s fine.

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Kepner (21): It’s a boring jersey — the kaleidoscope of colors is mostly hidden on the inside collars and sleeves — but the set looks much better now that the team has switched from black pants to white. The “B” on the hat is sharp; they should use this style (rendered in orange), as their alternate insignia instead of “O’s,” with its upside-down apostrophe.

Nesbitt (26): At least the Reds tried. The Orioles’ all-black unis are readable, but the only interesting elements are the socks and the sleeve piping.

Jones (28): Yawn. The colorful parts are barely noticeable.


Jordan Wicks. (Matt Marton / USA Today)

In an attempt to unite Chicago’s 77 neighborhoods, “Wrigleyville” was born.

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On-field debut: June 12, 2021

Kepner (19): I like how the “Wrigleyville” lettering mimics the famous marquee outside the ballpark. But those dark pants — ugh! They should ditch them for white pants with a stripe of green Wrigley ivy crawling up the side.

Rosecrans (23): I lump this one with the White Sox because they both look more like bad souvenir stand jerseys than actual uniforms. The use of the star from the Chicago flag inside the C on the cap is solid, but that can’t make up for the rest.

Nesbitt (21): For such a storied franchise, in an iconic stadium and a colorful city, this is remarkably unspectacular. If I were a Cubs fan going to a game and they were wearing this boring all-blue (yet not Cubbie blue) uni, I’d be bummed.

Jones (18): It’s not bad. It’s also not spectacular. I don’t hate it. But it doesn’t do much for me.

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22. Minnesota Twins (20.0)


Jorge Alcala. (Matt Krohn / USA Today)

The blue and yellow color scheme and ripple pattern on the jersey pay tribute to the elements of the Land of 10,000 Lakes.

On-field debut: June 14, 2024

Kepner (28): There’s so much they could have done to weave in the natural beauty of a Minnesota summer, but by plunging into the deep waters of a “ripple effect,” the whole thing drowns. As for the postal code “MN” wordmark, I’d stamp it: RETURN TO SENDER.

Rosecrans (21): This has big end-of-the-cycle energy, when all enthusiasm for a project is over and you just want to put something out so it’s done. While not terrible, it’s just … there. Here are a few suggestions I think could help:

  1. White pants.
  2. Remove “10,000 LAKES” from the side of the hat.
  3. Sleeve patch as primary logo.

Boom. You’re not getting an A if you make those changes, but you don’t have to worry about bringing down your final grade so far that it gets uneasy.

Nesbitt (16): Forgot how many lakes? It’s on the side of your cap, in 10,000-point font.

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Jones (15): Fan of the details on the jersey, even though these could be mistaken as knock-off Seattle Mariners jerseys at a glance. A top-tier decision would have been to go with purple for Prince.


Justin Verlander. (Troy Taormina / USA Today)

Houston has a respected reputation for its space education. “Space City” has similar font as the NASA logo from the 1970s.

On-field debut: April 20, 2022

Kepner (20): Do people in Houston ever say they’re from “Space City”? Wouldn’t that name work better for a self-storage facility? I love the lettering and numerals, which evoke the NASA wordmark. But given the Astros’ history of innovation — like the glorious “Tequila Sunrise” jerseys of the 1970s-80s — they should have used something more whimsical than navy-over-navy.

Nesbitt (11): Each element of this City Connect uni is, on its own, quite agreeable. The yellow-to-orange gradient is everywhere from the cap to the socks. The NASA “worm” font is fun. The uni number on the pants is a nice throwback touch. But the dark blue background steals from all that goodness. If Nike reprints this as a white jersey, it would soar up these rankings.

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Rosecrans (22): When Ronel Blanco was throwing his no-hitter, I was distracted by the way the placket fell between letters and looked like it said “SPACIE CITY.” I like elements of this one, but it’s just too much blue. Maybe using an orange hat, or at least an orange crown with a blue bill would break up all the blue a little.

Jones (20): The colors are great. Space City? I could do without that. How about “H-Town” on the front? The “H” on the hat is the best part.

20. New York Mets (18.0)


Jose Quintana. (Brad Penner / USA Today)

An homage to all boroughs, these unis take inspiration from the people, bridges and transit that power the city. 

On-field debut: April 27, 2024

Kepner (15): It’s better up close than in action, because the names and numbers are hard to read in the black-over-dark-gray style. I love the bridge on the hats and helmets, but they should have leaned into the purple a little more, especially for the cap emblem.

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Rosecrans (13): They look better on the field — the purple accents are great — but the helmet alone bumps up their ranking. While I don’t like the bridge motif on the hat, I love it on the batting helmet. The best part is the subway map in the lining of the hat. As is the case with too many of the City Connects, the best parts are hidden from view.

Nesbitt (22): Why go with “NYC” across the chest? “Queens” is right there. It’s only faintly Metsy. And it’s a flop, for me.

Jones (22): The “NYC” style lettering and colors remind me of a Negro Leagues jersey. Feels like this was a missed opportunity not going with “Queens” and leaning more into the purple accents. More Queensbridge could have led to a great partnership with rap legend Nas.

19. Toronto Blue Jays (17.75)


Tim Mayza. (Dan Hamilton / USA Today)

These ‘Night Mode’ themed uniforms feature vibrant colors meant to reflect Toronto’s energetic nightlife and illuminated skyline.   

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On-field debut: May 31, 2024

Kepner (24): White outlines could have accentuated the fun skyline motif, but without them, we’re left with an illegible blur from more than a few feet away. And have I mentioned that black jersey/black pants is a tired act?

Rosecrans (16): The evolution of my reaction to this one:

Hat leaks: So good! This could be the best one yet!

Jersey leaks: So bad! This could be the worst one yet!

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Official release: Oh yeah, not good.

On-field debut: Better than expected.

Nesbitt (19): Cool colors. Entirely illegible. Rinse, repeat.

Jones (12): I really like the design. It probably would have worked better against a white, gray or light blue backdrop, but I still like it. Maybe it is just because I really like Toronto as a city and seeing the skyline makes me happy.


Jesús Tinoco. (Jim Cowsert / USA Today)

The uniform is a nod to Texas’ independence day. The jersey also features a peagle, a mythical creature blended from the minor-league logos of the Dallas Eagles and Fort Worth Cats (originally called the Panthers).

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On-field debut: April 21, 2023

Kepner (12): The hat is a jumbled mess, and the number “0” looks weird, but this set does have an 1800s-Texas kind of vibe; you could picture a cowboy wearing it as he struts through the double doors of a saloon. Also, they created an animal! It’s a panther-eagle mix called a peagle. I’m all in on the peagle.

Rosecrans (10): I think this uniform is similar to my feelings about the movie “Talladega Nights” — the parts are better than the whole. You can tell a team is onto something when the merchandise associated with the uniform is more successful than the uniform itself. If the peagle hoodie were black instead of navy, I’d already own it.

Nesbitt (24): When the headliner of your City Connect is the mythical creature you created for a sleeve patch, and the warm-up act is a lid with a hilariously oversized “TX,” you’ve swung and missed.

Jones (24): Looks like the jersey was meant to be worn with Wrangler jeans and an oversized belt buckle. Don’t get me started on the peagle. It just confuses me.

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Justin Martinez. (Joe Camporeale / USA Today)

“El Camino de las Serpientes”: The way of the serpent. These uniforms show love to the Sonoran Desert and Arizona’s Hispanic culture.

On-field debut: June 18, 2021

Nesbitt (20): The “Serpientes” script is nice. Really nice. But there’s a missed opportunity for a snake logo on the cap, and overall the uniform is overwhelmed by the desert-sand backdrop.

Rosecrans (18): There are maybe five people on Earth who remember the movie “Megaforce,” but it was some weird early-80s paramilitary fantasy movie that featured some weird desert camouflage and everything was that sand color. This reminds me of what Megaforce’s softball uniforms would look like. That’s not a compliment.

Kepner (25): I can see what they’re going for with the sand color scheme, but they take it too far when they use it for the pants, too. Credit, at least, for using the Spanish word for “snakes” rather than the lazy “Los _______” format we often see in MLB and the NBA.

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Jones (7): “Serpientes” on the jersey is one of the best things in the City Connect series. Especially with a snake used to spell out the word. It also leans into the Hispanic culture of the region, and the gold jersey is different.

16. St. Louis Cardinals (16.75)


Dylan Carlson. (Jeff Curry / USA Today)

A more traditional and understated take on a City Connect, save for the center-stage homage to St. Louis’ favorite son, Nelly.

On-field debut: May 25, 2024

Nesbitt (18): Having studied all 28 designs, I’ve come to appreciate a safe approach. This looks like a Cardinals jersey. It’s not better than what they already have, but not atrocious, either.

Kepner (18): What a shame they didn’t perch the birds on the Gateway Arch, as designer Cameron Guzzo suggested on Instagram. And while the younger demographic in St. Louis might use the phrase “The Lou,” to everyone else, it means “the bathroom.”

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Rosecrans (27): Milquetoast and uninspired. It’s a spring training jersey and an airport souvenir stand hat.

Jones (4): Nelly’s music introduced me to St. Louis culture in the early 2000s. He said, “I’m from The Lou and I’m proud!” So just like “The A” for Atlanta, this Cardinals jersey resonates. This isn’t overly creative, and I’m fine with it.

What can I say? City nicknames on City Connect jerseys work for me — except for Space City.


William Contreras. (Benny Sieu / USA Today)

“Brew Crew” always has been a team nickname. MKE is the abbreviation for Milwaukee’s international airport. Look closely and notice the city’s area code within the MKE.

On-field debut: June 24, 2022

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Nesbitt (12): I like these! The grill is genuinely great. The caps are a bit of a bother. I once came home from Milwaukee with a free Brewers T–shirt that had “MKE” across the chest. No one knew what it meant. Stop trying to make airport codes happen.

Kepner (13): The MKE/414 mashup and the pointy wordmark don’t do it for me. I’d have preferred an all-out, gut-busting tribute to sausage varieties. Nothing goes better with brew.

Rosecrans (24): I’ve always hated “Brew Crew” as a nickname, but it’s even worse seeing it here. The airport code/area code hat logo is just too forced and jumbled. This one would jump about five places if the hat used the same grill logo that’s on the sleeve.

Jones (11): Brew Crew is one of the more fun nicknames in baseball (I know Rosecrans disagrees). The “MKE” on the hat isn’t my favorite, but the colors are vibrant and different enough from the usual Brewers look for me.

14. Cincinnati Reds (14.75)


Alexis Diaz. (Katie Stratman / USA Today)

Cincinnati’s uniforms represent a modern-day visual of the city. Looking to the past is the opposite of what they tried to do here.

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On-field debut: May 19, 2023

Rosecrans (2): Yep, I’m going full-on homer with this one. I was skeptical when I first heard that the Reds’ City Connect was going to be all black, in part because I hate the black drop shadows on the Reds’ regular uniforms … but man, it’s been a breath of fresh air, even for a team that wore 29 uniform combinations in one season.

Nesbitt (17): The all-black look is fabulous in studio lighting or framed on your wall. But designers need to take pains to make an all-black uniform work in games, and this doesn’t pass that test. The “CINCY” and number font are unreadable.

Kepner (23): Black hats, black jersey, black pants — lighten up, guys! The new logo is a nifty, modern twist on the classic wishbone-C, but the whole thing is just too dark.

Jones (17): The cap is cool, but the more I look at it, the more the uniform reminds me of something I’d create in a video game.

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13. Tampa Bay Rays (14.25)


Yandy Diaz. (Mady Mertens / USA Today)

A skateboard-influenced design meant to evoke the counterculture energy of the team’s home.

On-field debut: May 3, 2024

Rosecrans (3): I ordered my hat the day it was announced. I absolutely love it. The green accents are fantastic and I think if the numbers were that same color and more visible, this might take the top spot. The hat logo is the best the Rays have ever had and it should exist well beyond the three-year cycle.

Kepner (22): Using black letters and black numbers on black jerseys makes no sense. Paired predictably with black pants, the whole thing just looks like a black void from a distance, like a Spinal Tap album cover. And yes, I understand that referencing a 40-year-old movie proves the point that these unis are made for a younger generation.

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Nesbitt (9): Stitch for stitch, this is one of the coolest designs yet, with a dope logo, a cap tip to skateboard culture and neon flourishes all over. Worn best when players are decked out in colorful belts, sleeves and high socks. Without those, the look loses much of its sizzle.

Jones (23): I feel the glow with this one. I don’t mean that in a good way. Reminds me way too much of the New Orleans Pelicans’ fusion of black and neon this season, which I was not too fond of either.

12. Los Angeles Dodgers II (13.25)


Freddie Freeman. (Courtesy of Jon SooHoo / Los Angeles Dodgers)

A second wave of City Connect Dodgers uniforms pays homage to the city and its ties to the organization since moving from Brooklyn, N.Y., in 1958 — including the front workmark and the number typefaces.

On-field debut date: June 22, 2024

Rosecrans (25): What do you get when you combine the branding of Disney and Pop Tarts? Well, the new Dodgers Brand Connect! But hey, at least they didn’t make it “The Doyers.”

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Kepner (8): You gotta love the nonsensical “storytelling” that accompanies each of these uniforms. The Dodgers say their front typeface has an “upward trajectory (that) speaks to the city’s pursuit of what’s above and beyond.” Also, that upward trajectory looks exactly like the DirecTV typeface. The uniforms feature a “galaxy of stars,” we’re told, which represent “the brilliance and diversity of Los Angeles.” Also, they look like sprinkles on an ice cream cone. Laughable explanations aside, I actually really like this one, as City Connects go. As a one-off, the name-under-number style on the back is kind of fun, and the Dodgers still look like the Dodgers, which is more than most teams can say.

Nesbitt (15): For a second effort, it’s not a home run. But the sprinkles look should at least sell well at the team store, and the cap logo, name-on-back positioning and color scheme are all moderately interesting elements.

Jones (5): This is a much better effort. Love the blend of the old and the new. The blending of the “LA” and “D” is nice. The look feels very Hollywood and futuristic. It’s baseball meets “Star Trek.” The hat is the best part, but I like the overall look.


Kenley Jansen. (Bob DeChiara / USA Today)

Going against the grain — no red — Boston pays homage to Patriots’ Day, as well as the Boston Marathon.

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On-field debut: April 17, 2021

Rosecrans (8): You know the theory about how your first pizza will always be your ideal pizza? This is kind of like that — it was the first City Connect and as such, it’s what I think of when I think of the City Connect. That said, I still actually like it. While it’s a huge departure, it makes sense with so many of the Patriots’ Day touches and the marathon. I like that it’s completely different and is more about the city than the ballclub.

Kepner (17): Yes, these are the colors of the Boston Marathon. So maybe do it as a one-off on Patriots’ Day. Any more than that, and it’s out of step for a city and ballpark with many more sources of inspiration.

Nesbitt (14): As a two-time Boston Marathon attendee (not to brag), I think this is a cool idea and unique look. But there’s so much history in Boston — and so much Red Sox uni history — that I think if designers took another crack at this, they’d come up with something more evergreen.

Jones (13): No red on a Red Sox jersey is bold. I’m sure there’s a UCLA alum somewhere with this cap who doesn’t care that it represents Boston or has anything to do with the Boston Marathon.

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Hunter Renfroe. (Jay Biggerstaff / USA Today)

Dark blue meshing with light blue. It’s a tip of the cap to why it’s called the “City of Fountains.”

On-field debut: April 30, 2022

Kepner (10): A rare conservative offering with the KC emblem patterned on the city flag and rendered like a fountain. And this has my favorite unseen element: “HEY HEY HEY HEY” on the inside collar, in tribute to the Beatles’ Little Richard cover that plays after every home win.

Nesbitt (13): This one doesn’t demand deep analysis. The fountain-inspired logo is neat, but the overall look doesn’t sing. It’s all right, but tame for an alternate. Nothing grabs your attention.

Rosecrans (17): Nez is right.

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Jones (10): I’m a big fan of the color scheme. Give me all shades of blue.

9. Cleveland Guardians (12.25)


José Ramírez. (Ken Blaze / USA Today)

The classic color scheme, textured pattern and Art Deco influences are a nod to Cleveland’s famous Guardians of Traffic.

On-field debut: May 17, 2024

Kepner (1): I’ve felt all along that the Guardians should do more with the actual “guardians” — the bridge statue figures near the ballpark — to help folks embrace the 2021 rebrand. It’s hard to rally around a “flying G” insignia, after all, and this set includes a new logo that should become permanent. As for the uniform itself, the racing stripes are a welcome callback to the “Major League” era, the art deco font is classy, and I love how they weave little home plates into the CLE lettering.

Rosecrans (14): One of the things I’ve liked about the City Connects is trying to get away from the tired red, white and blue color scheme that is too prominent in baseball. Cleveland had a chance to do something new when they renamed themselves but just did the same old, same old.

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Nesbitt (8): The more I see this one in action, the better it is. Each element is distinct and in agreement with the rest of the design. No one’s asking for the organization to lean harder into the “Guardians of Traffic” bridge pillars, but I’m digging the Art Deco font and the 1990s vibes.

Jones (26): I imagine it’s not easy figuring out what to do with the Guardians’ name because there isn’t much history with it yet. They tried, but ultimately these feel like the pants from the movie “Major League” and a jersey that’s still in the works.

8. Chicago White Sox (8.75)


Jared Shuster. (Kamil Krzaczynski / USA Today)

Dark gray, white pinstripes and gothic font prove to be a winner. Notice the “Chi” — also in gothic lettering — where “Sox” normally is on the cap.

On-field debut: June 5, 2021

Kepner (9): The White Sox claimed black-and-white as their color scheme in late 1990, and they’ve owned that look ever since, setting a trend that far too many teams have clumsily tried to imitate. I’ll make one exception for dark-jersey-over-dark-pants, and this is it.

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Nesbitt (10): It’s very White Sox. If you like that, great. If you don’t, you still probably find this design inoffensive.

Rosecrans (15): I get why they did it and why some people like it, but it looks like a knock-off White Sox jersey you’d find on a clearance rack. And the hat? Huge downgrade, even if it’s just the three letters. It seemed cool when they did it, but it hasn’t aged well.

Jones (1): The black White Sox jerseys have long been a favorite. My affinity goes back to Snoop Dogg wearing a team jacket in the “Deep Cover” video in 1992, followed by Dr. Dre wearing the cap in the “Nuthin But A G Thang” video. I’m not from Southside Chicago, but if I was, I’d proudly wear this jersey to the ballpark.


Kevin Pillar. (Kiyoshi Mio / USA Today)

There’s a California beach theme within these uniforms. The left sleeve has asymmetrical stripes that remind some of retro surfboards.

On-field debut: June 11, 2022

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Kepner (3): This feels straight out of SoCal in the ’60s, when the Angels arrived on the scene. The swirly, bubbly letters, the beach-blanket sleeve stripes — it looks like something you’d see on “Gidget.” Fun, fun, fun.

Nesbitt (4): Just delightful. It’s simple yet sharp, winking at the surf and skate culture while not completely throwing out the classic Angels look.

Rosecrans (6): You could’ve told me this was the team’s new everyday uniform and I’d just think they upgraded. It doesn’t feel City Connect-y enough but it’s hard to knock it for being just a good, solid baseball uniform. And hey, it’s better than the Dodgers, and how often can you say that about the Angels?

Jones (21): Feels very old-school in a way that doesn’t work for me. Could it be my Dodgers bias? Probably. I don’t like the Angels claiming Los Angeles from Orange County. Lean into Anaheim and the OC next time.

6. Seattle Mariners (7.5)


Luis Castillo. (Stephen Brashear / USA Today)

This uniform honors the city’s original MLB team, the Pilots, and it features Mount Rainier on the sleeve and a trident on the cap.

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On-field debut: May 5, 2023

Nesbitt (1): There’s this line from a radio program I listened to as a kid: If you’re going to borrow, borrow from the best. That’s what the Mariners have done, bringing the Seattle Pilots back to life. For all the wildness, weirdness and wackiness of Seattle baseball, the Pilots got the look right. The trident logo. The chest font. The piping. Chef’s kiss.

Kepner (6): The jersey and hat are so sharp that the black pants (while horrible) don’t ruin it for me. The 1969 Pilots and the early Mariners teams didn’t win very much, but I’m always in favor of honoring a city’s baseball history. And I’m a sucker for the trident.

Rosecrans (9): I love the Pilots-inspired wordmark, but I don’t like the black, especially on the bill of the cap. There are very few caps I like where the bill is a different color than the crown and going from the blue to the black is jarring. There is just way too much black and blue together for me.

Jones (14): The cap is top-notch. It’s my favorite part of the uniform. The colors and font on the chest are all nice touches. And it’s a bit of a throwback. That’s big for someone who loves throwback jerseys and still wears them when relaxing.

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Ha-Seong Kim. (Denis Poroy / USA Today)

A binational fan base is celebrated with these uniforms. Many of the team’s fans hail from San Diego, Tijuana, Mexico and Baja California.

On-field debut: July 8, 2022

Nesbitt (5): Wonderfully whimsical color scheme. Bravo. Pink and mint dominate the design. There’s yellow trim and name-on-back lettering, and most accessories seem to be yellow. It’s a lot. But it all works on the white uni. Different sleeve colors — who woulda thought!

Rosecrans (7): I’m not sure this would work anywhere else, but in San Diego it’s fantastic.

Kepner (11): Before they finally switched back to brown, the Padres’ uniforms had gotten so maddeningly boring that I can’t complain about their wacky City Connects. These uniforms are pretty silly, but they’re also lively and fun. Nothing wrong with that.

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Jones (6): This is perfectly San Diego. That’s the best way to summarize this look.


Lane Thomas. (Geoff Burke / USA Today)

“Back in bloom”: The Nationals use a well-known signature of the city in their alternate uniforms.

On-field debut: April 9, 2022

Rosecrans (4): Pink is underutilized in sports uniforms. Gray has been overutilized, especially in the last decade. These two work in harmony on this gorgeous set. While I’m not a fan of airport codes (or what looks like airport codes) on uniforms, the rest is enough to make up for it. (If they’d just used “DC” on the breast, it’d be an easy No. 1 for me.)

Kepner (7): The cherry blossoms work perfectly here — distinctively D.C. and a new element to a baseball uniform. The pink-and-gray combo is a welcome contrast to Nike’s default dark, tough-guy costumes. Don’t love “WSH” though.

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Nesbitt (7): Heartbreaking that this set is going away after the 2024 season. It’s a beauty.

Jones (8): I’m usually meh with gray uniforms. For some reason, I like the pink and gray combo. It’s a great combination for a suit-and-tie for church and works surprisingly well for the uniform.

3. Atlanta Braves (5.5)


Matt Olson. (Mady Mertens / USA Today)

Hank Aaron chasing his 715th home run in 1974 reminds many of this uniform. “The A” offers a look of nostalgia for older fans. 

On-field debut: April 8, 2023

Kepner (5): You’ve gotta appreciate a uniform that honors Hank Aaron breaking the home run record in 1974. I’ve never cared for the lowercase “a” from those caps, so I love that they replace it here with the current “A.” Extremely well done.

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Nesbitt (2): Most City Connects feel as if the design process began with outlawing anything remotely signature about the team’s current look. Not here. Crisp white unis with blue and red accents and hidden tributes to Hammerin’ Hank? Looks sublime. That’s all I care about here.

Rosecrans (12): So close to being good — the ’70s Braves uniforms are gorgeous. But there’s something about the unoriginality that makes me dislike it. But what I really dislike is the “The A.” I think there’s a difference between City Connects, throwbacks and alternates. This one is more throwback than City Connect.

Jones (3): Adding “The” next to the “A” puts this one over the top and makes it one of the best of the bunch. Almost all my friends say they are going to “The A” and not Atlanta. I know this is a tribute to Hank Aaron, but “The A” gives it just the right amount of modern flavor.


Josh Bell. (Rhona Wise / USA Today)

The uniform is a slightly modified tribute to the Cuban Sugar Kings, a Triple-A team that won a championship in 1959.

On-field debut: May 21, 2021

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Rosecrans (1): Wonderful. No notes. Better than what they normally wear and anything they’ve worn before. The story makes it even better.

Kepner (4): It’s the only red jersey I can think of with white pinstripes, so it pulls off the rare trick of being unique yet uncluttered. Love the crown on the cap.

Nesbitt (6): The crown logos are a nod to the Havana Sugar Kings, a Cuban team that was the Cincinnati Reds’ Triple-A affiliate from 1954 to 1960. It’s bold and it works. Miami, baby!

Jones (9): I’m a sucker for jerseys with heavy historical connections. The nod to the Havana Sugar Kings is a winner here. The colors are bold, as they should be when representing Miami.


Ryan Feltner. (Rhona Wise / USA Today)

The Rocky Mountains, a predominantly green appearance and the letter font have these uniforms looking similar to the state of Colorado’s license plate.

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On-field debut: June 4, 2022

Kepner (2): It doesn’t try to do too much: it’s the Colorado license plate, with matching wordmark and mountain range — not Rockies colors, but richly evocative of the state. Bonus points for the clever flourish of a double-black diamond ski patch on the sleeve.

Nesbitt (3): I don’t want an alternate uniform that feels like it was drawn up by a dozen creatives in a conference room. I want one that feels like it came from the days when everyone sent in designs to the local newspaper, and a sixth grader would win with something garish and unreasonable and … perfect. That’s what this is. A beer-league softball uniform in the big leagues.

Rosecrans (5): The hat looks like it was made by Patagonia and that’s not necessarily a bad thing. I liked them better with the green pants, which is probably an unpopular opinion. Green is underused in baseball, so it’s nice to see it.

Jones (2): This is nothing like the traditional Rockies uniform. No black, gray or purple and that’s what makes this edition stand out. It’s distinctly Colorado from the cap on down. No complaints here.

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(Illustration by Dan Goldfarb / The Athletic; photos by Megan Briggs and Scott Kane / Getty Images, and Nic Antaya / MLB Photos)

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The Bears need a coach who holds players accountable. Look no further than Ron Rivera

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The Bears need a coach who holds players accountable. Look no further than Ron Rivera

In 1982, George Halas reached into Chicago Bears history to find a head coach and hired Mike Ditka.

In 2025, the team Halas founded needs to consider its history again.

There are candidates with no ties to the Bears who deserve consideration.

Foremost among them is Mike Vrabel, who never should have been fired by the Tennessee Titans and can win Super Bowls — plural — in the right situation. If Ben Johnson of the Detroit Lions is as dazzling as a head coach as he is as an offensive coordinator, he will transform an organization. His defensive counterpart in Detroit, Aaron Glenn, seems to have leadership and coaching qualities that few have. Steve Spagnuolo’s long history of building defenses and relationships may be evidence he could thrive with a second chance. The way Joe Brady has easily lifted the Buffalo Bills offense suggests he can handle more plates on the bar.

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And there are others. Maybe in the final analysis, one of them is best suited for the job.

However, only one person has had a football role on both Bears Super Bowl teams. Ron Rivera was a linebacker on the 1985 champions. On the 2006 Bears that lost to the Indianapolis Colts, he was their defensive coordinator.

Now he should be first in line to interview.

Rivera’s 2006 defense allowed the third-fewest points in the NFL. Without justification, he was fired after that season, and the Bears took a cold plunge. In the 19 seasons since, they have made the playoffs three times and have a .439 winning percentage.

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Drafted by Jim Finks, built up by Ditka and mentored by Mike Singletary, Rivera, more than any potential candidate, comprehends what it means to be a Bear. He knows where Chicago’s potholes are. He understands the organizational strengths and limitations, the fan base and the local media.

There is no doubt Halas would have endorsed interviewing Rivera. Same for Walter Payton, who sat across from Rivera on plane rides to and from games.

Ditka was not the only former Bears player to become their coach. In their first 54 years, every one of their coaches except Ralph Jones was a former player for the team. Halas himself played for the Bears. The other Bears players who became the franchise’s head coach were Luke Johnsos, Hunk Anderson, Paddy Driscoll, Jim Dooley and Abe Gibron.

The Bears have been criticized — justifiably — for not considering former Bear Jim Harbaugh as a head coaching candidate. Ignoring Rivera would be making a similar mistake.

History is not the only reason Rivera should be considered. Like Harbaugh, Rivera is a proven coaching commodity. His coaching journey began humbly as a quality control coach for his Bears in 1997. Two years later, he went to work for Andy Reid in Philadelphia as a linebackers coach before returning to Chicago to coordinate the defense in 2004.

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Ron Rivera returned to the Bears as defensive coordinator from 2004 to 2006. (Jonathan Daniel / Getty Images)

When he was head coach of the Carolina Panthers, Rivera’s teams made it to the playoffs four times and the Super Bowl once. He was voted coach of the year twice, which makes him one of 13 to be honored more than once. Seven of the 13 are in the Pro Football Hall of Fame, with Halas and Ditka among them.

After new Panthers owner David Tepper fired him in 2019, Rivera was unemployed for less than a month when he agreed to lead Dan Snyder’s Washington Redskins, who became the Football Team and then the Commanders in Rivera’s tumultuous tenure as their coach. And he wasn’t just their coach. He was their de facto general manager. Then he became Snyder’s frontman/shield when workplace culture transgressions and financial improprieties came to light and Snyder went underground.

Rivera arguably was the most sought-after coach in the 2020 cycle. The four regrettable years he spent with Snyder, arguably the worst owner in the NFL’s history, changed perceptions. Rivera was not the first to have his reputation diminished by the association.

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Ron Rivera’s Commanders tenure: Winning the news conference, losing where it counts

In his tenure with Washington before Snyder, the great Joe Gibbs won 67 percent of his games and three Super Bowls. After retiring and returning with Snyder as owner, he went 30-34. As a college coach, Steve Spurrier won 71 percent of his games and a national championship. With Snyder, he won 37 percent of his games. Mike Shanahan, who should be on his way to the Pro Football Hall of Fame, had a .598 career winning percentage and two Super Bowl rings as a head coach before partnering with Snyder. In Washington, his winning percentage was .375.

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Rivera’s winning percentage before Snyder was .546, one percentage point better than Vrabel’s. In Washington, it was .396.

Some will question if a defensive-minded coach like Rivera is right for the Bears because of the presence of quarterback Caleb Williams, as if a coach without an offensive background should be disqualified. Hiring a head coach with one player in mind when 53 need to be led is an absurdity.

Tom Landry, Chuck Noll, John Madden, Don Shula, George Allen, Bill Parcells, Marv Levy, Dick Vermeil, Tony Dungy, Bill Cowher and Jimmy Johnson have busts in the Pro Football Hall of Fame. Almost assuredly on their way to Canton are Bill Belichick, John Harbaugh and Mike Tomlin. None of them had offensive backgrounds before becoming head coaches.

In 2011, when Rivera was hired in Carolina, there were similar concerns about his ability to handle an offense. With the first pick in the draft, the team chose a quarterback, Cam Newton. Rivera sent offensive coordinator Rob Chudzinski, quarterbacks coach Mike Shula and offensive quality control coach Scott Turner to Auburn to meet with the school’s offensive coordinator, Gus Malzahn, and try to understand what Malzahn did with Newton in helping him win a national championship and Heisman Trophy.

Panthers coaches implemented concepts Newton succeeded with at Auburn, including RPO plays that weren’t widely used at the time. Newton was named offensive rookie of the year. Four years later, Newton was voted the NFL’s most valuable player — while playing for a defensive-minded coach.

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Rivera connects with players. He earns respect with authenticity, class and toughness. And apparently, these Bears need a coach who will hold players accountable.

The year after Newton was the league’s MVP, Rivera benched him because he refused to follow a team rule requiring players to wear ties on the plane. When Newton showed up tieless, Rivera tried to give him a tie to wear. Newton said it didn’t match his outfit. Rivera told him there would be repercussions, and Newton subsequently was held out the first series of a game. Newton later apologized to the team.

Rivera, who learned about aggressive strategies from Buddy Ryan and his Eagles defensive coordinator Jim Johnson, never has been afraid to take a chance. Before they called the head coach of the Lions Dan “Gamble,” they called Rivera “Riverboat Ron.”

In his first training camp in Washington, Rivera was diagnosed with squamous cell cancer in a lymph node. That season, he had 35 proton therapy treatments and three chemotherapy treatments. Rivera lost 25 pounds and grew so weak he had to be brought into the office with one arm around his wife’s shoulder and one around the team trainer’s. He never stopped coaching and leading, though, and his team rallied, winning five of its last seven games to make the playoffs.

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Rivera eventually rang the bell and is cancer-free. For his perseverance, the Pro Football Writers of America voted him the recipient of the George Halas Award, which is given for overcoming adversity.

The significance of Rivera winning the award named after the founder of the Bears should not be lost on those entrusted with maintaining the Halas legacy.

(Top photo: Scott Taetsch / Getty Images)

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‘A long road. A big mountain to climb’: Inside Matt Murray’s emotional journey back to the NHL

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‘A long road. A big mountain to climb’: Inside Matt Murray’s emotional journey back to the NHL

BUFFALO, N.Y. — Matt Murray looked up to the scoreboard above him, counted down the seconds as they disappeared and finally pumped his fist.

It had been 638 days since Murray last felt the feeling washing over him.

Bilateral hip surgery forced the Toronto Maple Leafs goalie out of the entire 2023-24 season, the final of a four-year contract. There was no guarantee the oft-injured Murray would play in the NHL again. A one-year contract offered him a lifeline to continue grinding far out of the spotlight in the AHL, with only one goal.

And over a year and a half later, Murray was back to where he had fought to be: in the NHL win column after stopping 24 shots in a 6-3 win over the Buffalo Sabres.

“A long road. A big mountain to climb. But I kept this moment in the front of my mind on the days it felt tough,” Murray said.

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The 30-year-old’s eyes grew more red with every word he spoke after the game. His voice quivered.

“A big release,” he said, struggling to find the words to put nearly two years away from the NHL into perspective. “A rush of emotions.”

The typical goalie hugs with teammates after the win were tighter, longer. In a physical game where a player’s career can turn on a dime, Murray’s return resonated far more heavily than the 2 points the Leafs also added on the day.

“It’s good to see (Murray) smiling,” Steven Lorentz said, “because you know he’s back doing what he loves.”

In the dressing room, Max Domi immediately handed Murray the team’s WWE-style wrestling belt as player of the game. Murray’s up-and-down performance was secondary.

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“He was getting that thing, 100 percent, he deserved it,” Domi said. “The ability to stick with it mentally, out of all those days that I’m sure he had a lot of doubt, it’s a long road to recovery. We’re all super proud of him.”

It’s easy to quantify just how long Murray’s road back to the NHL was in days: 628 of them between his last two appearances.

It’s far more difficult to accurately describe just how arduous that road is.

Injuries have dogged Murray throughout his career after winning back-to-back Stanley Cup titles in his first two seasons in the NHL with the Pittsburgh Penguins. His games played tapered off every season from 2018 to 2022. After he was traded to the Leafs in summer 2022, he struggled through his first season. It was fair to wonder whether hip surgery would be the final dagger in his NHL career.

But Murray would still hang around teammates at the Leafs’ practice facility during his rehabilitation last season, feeling so close but so far away from the league he once conquered.

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“The fact that he’s just on his way back here says a lot about his character, his dedication to the game,” Lorentz said.

Murray kept a stall full of his gear at that facility that was never used. An important and humane gesture from the Leafs organization, but still a reminder that Murray was not playing NHL games.

Even after re-signing with the Leafs on a one-year, $875,000 deal, he felt like the organization’s No. 4 goalie. When the Leafs needed a netminder to replace the injured Anthony Stolarz, they called up Dennis Hildeby. The lanky Hildeby is seven years’ Murray’s junior.

How could Murray not wonder whether his NHL return would ever come?

“There were definitely times when it felt really difficult,” Murray said. “But whenever I felt like that, I had a great group of people around me. That’s the only reason why I’m here.”

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All Murray could do was work his tail off, far away from public sight, quietly hoping for the return that finally came Friday night.

“The emotions were high today,” Murray said.

Those emotions perhaps ran highest before the game. The typically stoic Murray allowed himself to stop and appreciate how far he’s come.

“I was able to take a moment in warmups and during the anthem and look around and appreciate the long journey that it’s been and think of all the people who helped me get here,” Murray said.

It was the kind of game that reminded onlookers of the fragility of an NHL career. Just a few short years separated Murray from being a Stanley Cup winner to being largely written off from the NHL, all essentially before the age of 30.

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“You feel for a guy like that because he works so hard and he wants it so bad,” Lorentz said. “We’re all rooting for him.”


Matt Murray saved 24 shots in a 6-3 win over the Sabres, earning his first NHL win in 638 days. (Timothy T. Ludwig / Imagn Images)

Murray moved well enough in his return. He swallowed most of the 27 shots the Sabres threw at him, looking every bit the veteran he is. Murray had two goals against called back upon video review. His sprawling save on Sabres forward Alex Tuch was a reminder of the athleticism he can provide now that he’s fully healthy, too.

They’re all qualities Leafs fans might have forgotten. But they’re qualities that are still front of mind for Murray’s Leafs teammates.

“It hasn’t been forgotten in my mind what he’s accomplished in this league in his career,” Leafs forward Max Pacioretty said, himself no stranger to debilitating injuries that threaten a career. “It’s hard to almost remember what you’ve done, what you’ve accomplished because it seems like all the noise is always in the moment, whether it’s the injury or what has happened lately.”

Perhaps the Leafs win could have been predicted ahead of time. Sure, they were playing a reeling Sabres team that has now sputtered through 12 losses in a row. And they were buoyed by an upstart, white-hot line of Max Domi, Bobby McMann and Nick Robertson. They’re the third line in name only: The trio combined for three goals and 6 points against the Sabres.

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But the opponent shouldn’t denigrate what was front of mind not just for Murray but also for the Leafs in Buffalo. They wanted to do right by a player who has done everything in his power to return to the NHL. You didn’t have to squint to see a defenceman like Jake McCabe throwing Sabres out of Murray’s crease with a little extra gusto.

“It gives you some incentive to go the extra mile because you know (Murray) has gone that extra mile just to get back to this position to where he’s at right,” Lorentz said. “It’s not like he half-assed it to get back to this point and he expected to be here. Surgeries and injuries like that, that he went through, that can stunt your career for a long time. You might never be able to recover to your old form.”

But Murray is working on getting back to the Matt Murray of old. And the Leafs’ need for Murray won’t end when they head north on the QEW back to Toronto.

The earliest Stolarz will likely return from a knee injury will be mid-to-late January. Hildeby doesn’t exactly have the full confidence of the Leafs organization right now after allowing a few soft goals during a recent call-up against the Sabres at home, combined with a less-than-stellar AHL season so far. He’s likely going to be an NHL player down the road, but there’s room for him to grow and develop more confidence in his game.

But Murray has what no other goalie in the Leafs organization has: experience. And that matters to Brad Treliving and Craig Berube: Both value games played and would rather lean on veterans whenever possible.

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They’ll lean on Murray because of everything he’s done, and gone through, in his career.

After Friday night, that career looks drastically different.

“In reality, you’ve got to take each day as it comes and you never know when it’s going to be all over,” Pacioretty said. “So you don’t want to take days for granted.”

After Murray had dried his eyes and slowly taken off the pounds of goalie gear heavy with sweat, he sat on his own in the dressing room. The Leafs equipment staff all stopped unloading bags from the dressing room to give him a quiet pat on the back.

Murray looked up to see a note written on a whiteboard in the dressing room. The Leafs bus would be leaving in 20 minutes. There was another NHL game on the horizon.

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He could smile once again knowing it certainly won’t be 628 days between being able to do what he loved.

(Top photo: Timothy T. Ludwig / Imagn Images)

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How Merseyside became America’s 51st state

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How Merseyside became America’s 51st state

Beyond the dust of Liverpool’s dock road and the huge lorries rolling in and out of the city’s port, the glass panels of Everton’s new home at the Bramley-Moore Dock sparkle impressively, radiating ambition.

The site, expected to open next year, is a feat of engineering considering the narrow dimensions of the fresh land below it, where old waters have been drained to create a 52,888-capacity arena that has been earmarked to host matches at the 2028 European Championship.

The Everton Stadium, as it is currently known, has been nearly 30 years in the making and nothing about its construction has been straightforward. There were three other proposed sites — including one outside Liverpool’s city boundaries, in Kirkby — which never materialised; a sponsorship deal collapsing due to Russia’s invasion of Ukraine; three owners, Peter Johnson, Bill Kenwright and Farhad Moshiri, departing; and several flirtations with relegation. 

Ultimately, Dan Friedkin, a Texan-based billionaire, will have the honour of being in post when it is inaugurated after his group’s long-awaited takeover was completed on Thursday.


Everton’s new waterfront home (Paul Ellis/AFP via Getty Images)

It has been a momentous week for Everton, and for the region as a whole. The Friedkin Group’s takeover means both of Merseyside’s Premier League clubs are now controlled by Americans. Meanwhile, a third, League Two side Tranmere Rovers, could join them if the English Football League (EFL) ratifies a takeover by a consortium led by Donald Trump’s former lawyer Joe Tacopina.

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In football terms, Liverpool is on the verge of becoming the USA’s 51st state — the name of the 2001 movie starring Samuel L Jackson and Robert Carlyle, which was filmed in the city and used Anfield, the home of Liverpool FC, as a backdrop.

It is a huge cultural shift from the days — back when that film was released — when Liverpool and Everton had local owners and an American takeover of the city’s most celebrated sporting organisations seemed unthinkable. 

And for all the excitement that Everton and Tranmere’s takeovers have generated, there remains an underlying caution — born of years of fear and frustration over the direction their clubs have taken — over what U.S. ownership will mean.

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Inside Everton’s Friedkin takeover: From the precipice to fresh hope thanks to new U.S. owner


Everton is a club of contrasts. 

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Much of their mainly local support comes from some of the United Kingdom’s most economically challenged districts in the north end of Liverpool, near Walton where Goodison Park is located, and the ‘People’s Club’ — as former manager David Moyes christened them — has long taken pride in not being connected to big business, particularly in comparison to their near-neighbours Liverpool.

“One Evertonian is worth twenty Liverpudlians,” said former local captain Brian Labone, who led the team he supported as a boy in the 1960s.

Yet it hasn’t always been this way. At that time, it was Everton — not Liverpool — who were the city’s big spenders under their chairman John Moores, the founder of Littlewoods Pools. Then, their nickname was the ‘Mersey Millionaires’ and the club’s modus operandi was unapologetically ruthless: one manager, Johnny Carey, was sacked in the back of a taxi.

Moores would detail several innovations that would grow the sport, making it more attractive to business. They included the creation of a European Super League (sound familiar?), the rise of television, as well as the removal of the maximum wage, leaving a free market in which the best players would go to the richest clubs.

When Liverpool started to dominate English football and Goodison Park experienced a dip in gates, Moores tried to raise more cash. One of his solutions was to bring corporate hospitality to Goodison, as well as more advertising boards around the pitch but the move experienced pushback.

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“Fans didn’t like it,” says Gavin Buckland, who recently published a book entitled The End, which looks at some of the longer-term causes of Everton’s struggles. “They felt the boards intruded on their match day routine — an in-your-face commercialism.”

Attitudes haven’t changed much since, in part because successive Everton owners haven’t been able to expand Goodison which is hemmed into Walton’s warren of terraced streets. Under Kenwright, Everton played on that reputation of the plucky underdog punching above its weight; it was only when Moshiri, a Monaco-based British-Iranian steel magnate, arrived as co-owner in 2016 that the waters were muddied. 


Goodison Park – with Anfield visible at the top of the picture – is sandwiched into terraced streets (Michael Regan/Getty Images)

Under Moshiri, Everton became two clubs in one. Like Kenwright, Moshiri operated from London but unlike the theatre impresario, he had no natural connection with Merseyside. While Moshiri aimed for the stars, spending big on players and managers, Kenwright — who remained chairman and still had influence until his death last year — had a more corner-shop mentality. There was a lack of clarity over decision-making.

Enter Friedkin. Perversely, Everton’s fallen state is a major reason they represent such an attractive proposition to the San Diego-born businessman, who identified them as one of, if not the last, purchasable English football club where there is room for significant growth.

On Merseyside, there is some concern about what this might mean: Americans have tended to develop dubious reputations as owners of English football clubs due to their appetite for driving non-football revenues and seeing their investments as content providers. 

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Will the new stadium, for example, become a shopping mall experience, complete with hiked-up ticket prices? Buckland speaks of a “cliff edge”, where Everton are moving into a new home, necessitating new routines for matchgoing fans, while a new foreign owner with a reputation for keeping his distance gets his feet under the table. For some, all of this at once might be too much.

Given that Friedkin cannot claim to have played a leading role in the stadium move, he is likely to be judged quickly on the team that he delivers. Any new revenue-driving schemes will only float if fortunes improve on the pitch, otherwise his priorities will be questioned.

For proof, simply look across Stanley Park. In 2016, thousands of Liverpool fans walked out of Anfield in the 77th minute of a Premier League game against Sunderland after FSG announced that some ticket prices in the stadium’s new Main Stand would be priced at £77. 

Liverpool had won just one trophy in six years of FSG ownership at that point and local fans, especially, felt like their loyalty was being exploited, given the organisation’s policy of investing its own money in infrastructure but not the team. The protest led to an embarrassing climbdown.

Liverpool was once described by the Guardian newspaper as the “Bermuda Triangle of capitalism”. It has since been framed absolutely as a left-wing city even though voting patterns suggest it should be described as a dissenting one. Its football supporters, whether blue or red, tend to confront perceived injustices, especially if it involves outsiders making money at the expense of locals, and even more so if they are not delivering on the pitch.

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Liverpool have retained their working-class feel (Simon Hughes/The Athletic)

FSG were only able to buy Liverpool at a knockdown price, which its former American owner Tom Hicks described as an “epic swindle”, due to the response of the supporters who unionised themselves in an attempt to drive both Hicks and his partner George Gillett out following a series of broken promises, as the club veered dangerously towards deep financial problems from 2008.

“The missteps of Hicks and Gillett put power in the hands of the fans,” reminds Gareth Roberts from Spirit of Shankly, the fans group which is still active 16 years after its formation and which now has members on the club’s official supporters board. The latter became enshrined in Liverpool’s articles of association after FSG apologised for its leading role in the attempt to create a European Super League in 2021. 

This came after several other high-profile PR blunders that eroded trust. It remains to be seen whether figures like John W. Henry, FSG and Liverpool’s principle owner, will listen to the board rather than pay lip service and carry on regardless with his own plans. Roberts says the ongoing challenge is “getting them to understand the culture”, and it does not help the relationship when Henry’s business partner, Tom Werner (Liverpool’s chairman), speaks so enthusiastically about taking Premier League fixtures away from Anfield and potentially hosting them in other parts of the world.

There was a time when either Everton or Liverpool’s local owner not showing at a match would dominate conversations in pubs and get reported in the local paper. Now, that only happens if they actually turn up.

Leading FSG figures usually fly in from Boston, Massachusetts, attending a couple of games a season — Werner was at Liverpool’s recent game against Real Madrid, while Henry was in the stands for the first home game of the season against Brentford. They appoint executives and dispatch them to Merseyside, or London, where the club has long had an office, to run the business on their behalf. Such individuals are under pressure to drive revenues as far as they can, in theory improving the economic possibilities of the team.

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John W. Henry visits Anfield for the Brentford game in August (Michael Regan/Getty Images)

Roberts says ticketing is an especially thorny issue at Liverpool due to the popularity of the club. It feels like locals are under attack: that there is a race to get the richest person’s bum onto a seat.

As far as Roberts is concerned, a club that markets its image from the energy that Anfield occasionally creates is treading on dangerous ground. “The Kop still has power,” he insists. “But if you squeeze the fans and they drop off, there is a risk that the place gets filled with spectators rather than supporters and with that, you kill the golden goose.”

This, he adds, should act as a warning to Evertonians as they embark on their own American adventure. 

Like Roberts, Liverpool metro mayor Steve Rotheram is a season ticket holder at Anfield and he understands such anxieties. In October, he spent a fortnight in North America exploring trade opportunities and the experience made him realise how powerful a brand Liverpool has abroad due to its connections with football and music, as well as its central role as a port in the movement of the Irish diaspora that spread across the Atlantic in the 19th century.

He says such history helps start conversations with American businesses from sectors like bioscience and digital innovation, which are now interested in investing in Merseyside due to the availability of land near the waterfront on both sides of the Mersey river, a hangover from the harsh economic measures of the 1980s and the decline that followed. 

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Rotheram says football, especially, plays a significant role in the visitor economy to the region, which in 2018 was worth £6.2billion. A thriving Everton playing at a stadium that does a lot more than host football matches every fortnight has the potential to add to that pot. The site at Bramley-Moore promises to regenerate the area around it and, currently, there are small signs of that change. Now Everton’s immediate financial concerns have gone away, perhaps businesses hoping to move in can proceed with more confidence.

go-deeper

GO DEEPER

How Liverpool 2.01 was built – and FSG abandoned any plans to sell


To reach the third professional football club on Merseyside attracting American investment, you have to cross the river.

If Rotheram gets his way, a walkable bridge will connect Liverpool to Wirral, the home of Tranmere Rovers, and potentially boost the peninsula’s economy. But for the time being, there are just two transport options: a tunnel under the Mersey or, more pleasurably, a ferry which takes less than seven minutes to sail from the Pier Head, beneath the famous Liver Buildings, to Seacombe.

In the middle of this journey, as the ferry juts north, there is a different view of Everton’s new stadium, positioned between a scrapyard and a wind farm, both of which are in the shadow of a brooding tobacco warehouse that is the biggest brick building in the world. Everton’s new home is much closer to the city and might seem enormous from the land, glistening from whichever angle you look at it, but it does not dominate the skyline from the brown, scudding channels of the Mersey.

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Everton’s new stadium, as viewed from Birkenhead across the Mersey (Christopher Furlong/Getty Images)

When the novelist Nathaniel Hawthorne sailed across the same stretch of water in 1854, he recalled a scene that he thought neatly captured the personality of the Liverpudlians he’d encountered over the previous six months, having been sent to the city as American consul.

There, on the ferry, was a labourer eating oysters using a jack knife taken from his pocket, tossing shell after shell overboard. Once satisfied, the labourer pulled out a clay pipe and started puffing away contentedly. 

According to Hawthorne, the labourer’s “perfect coolness and independence” was mirrored by some of the other passengers. “Here,” Hawthorne wrote, “a man does not seem to consider what other people will think of his conduct but whether it suits his convenience to do so.”

Hawthorne did not specify whether the labourer was from Liverpool or the piece of land to the west now known as Wirral. To any outsider, the places and their residents tend to be viewed as one of the same.

On Merseyside, however, distinctions are made: Liverpudlians tend to identify themselves as tougher and sharper, while those from “over the water”, tend to have softer accents and are once removed from the struggles of the city.

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In truth, both areas suffered in the late 1970s and 80s when unemployment ripped through its docks and shipyards. Whereas Liverpool’s city centre has been transformed in the decades since, the Wirral’s waterfront feels less promising. Whereas Liverpool has the Albert Dock, museums and a business district punctuated by glassy high rises, Wirral has very few distinguishable features from the river beyond its scaly, grey sea wall.

Three miles or so from the terminal in Seacombe lies Prenton, the home of Tranmere, a football club that returned to the Football League in 2018, having fallen on hard times since the early 1990s when it threatened to reach the Premier League.


Tranmere’s homely but ageing Prenton Park ground (Simon Hughes/The Athletic)

That history is one of the reasons why an American consortium led by Tacopina has an application with the EFL to try and buy the club from former player, Mark Palios, who later acted as the chief executive of the English Football Association.

The Athletic reported in September that Tacopina was attempting to “harness the power of his celebrity contacts” to try to propel Tranmere up the divisions from League Two. In a report the following month, it was revealed on these pages that rapper A$AP Rocky and Las Vegas Raiders defensive end Maxx Crosby were two of the investors.

According to a source involved in the deal, who would like to remain anonymous to protect working relationships, there is a belief the takeover will be completed in early 2025. While the source suggests it has taken longer than expected to reach this point after an unnamed investor dropped out, The Athletic has been told separately that an unnamed investor’s application was rejected by the EFL. This led to the buying group trying to source a replacement. The EFL declined to comment.

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Tacopina has been involved in Italian football for a decade, with mixed success. He knows Tranmere is not a sexy name but neither was Wrexham before they were taken over by the Hollywood actors Ryan Reynolds and Rob McElhenney in 2021. While Tranmere has a fight this season to retain its Football League status, Tacopina would be taking on a club that more or less breaks even. 

Palios is naturally cautious. For years, he’s wanted to find a minority partner but interested parties have tended to find there isn’t much up-side for such investment. Palios has since been able to convince Tacopina that Tranmere has significant potential with a full takeover, that the club has geography on its side and could become the region’s third wheel.


Joe Tacopina, sat next to former U.S. President Donald Trump, wants to buy Tranmere (Andrew Kelly-Pool/Getty Images)

More than 500,000 people live on the Wirral but the majority cannot get tickets for Liverpool or Everton. There is an interest in Tranmere but many Wirral residents are only would-be fans. That would surely change with an upwardly mobile team, as Tranmere were in the 1990s when it tried to reach the top flight and a packed Prenton Park witnessed a series of exciting cup runs.

Tranmere is worth around £20million in assets. Even if the club reached the Championship, the gateway to the Premier League, the value would increase significantly, potentially leaving Tacopina with a profit if he decided to sell. Importantly, the stadium is owned by the club and Tacopina would be inheriting that. Tacopina takes confidence from the stories of clubs like Bournemouth and Brentford, who are now established in the Premier League despite playing in similar-sized stadiums to Prenton Park (Bournemouth’s is actually considerably smaller) and with little history of success at the top level. 

Prenton Park, however, does not have the facilities to generate much revenue outside of matchdays. In the boom of the early 90s, the venue was rebuilt on three sides but that did not include the main stand, which remains a relic of corrugated iron and brick. Lorraine Rogers, the chairperson before Palios, suggested the stand was costing Tranmere £500,000 a year to maintain. In 2021, a League Two game with Stevenage was postponed after a part of the roof flew off during a storm.

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Palios has explored other stadium options. From the Mersey, the West float slipway leads to Bidston, where a site has been discussed but diehard fans are not enthusiastic about a move three miles away which would take the club away from its roots and potentially position it next to a waste plant, and where there are few pubs and transport links are limited.

Last summer, Palios suggested the zone was ripe for redevelopment in an interview with Liverpool Business News. “I advise my children, if ever they invest in property, invest in the south bank of the river,” he said. “As sure as apples fall from trees, this place is going to get developed.”

Any relocation, however, would need assistance from Wirral Waters as well as a council that for a decade has carefully been trying to manage its budgets due to cuts from central government. At the start of December, the Liverpool Echo reported that the council will be asking the government for a £20million bailout to prevent it from having to declare bankruptcy. 


Tranmere’s ground rises out of the streets in Birkenhead (Lewis Storey/Getty Images)

While it is generally accepted the Palios era is near an end and Tranmere needs to find a way to move forward, there is a wariness and some Tranmere supporters are questioning whether they want someone who has represented Trump in a rape trial running their club. 

Matt Jones, the presenter of the Trip to the Moon podcast, speaks of “excitement, curiosity and fear”. Two years ago, he tracked down Bruce Osterman, Tranmere’s previous American owner (and the first in English football), to San Francisco.

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Osterman told Jones that in 1984, he was able to complete a takeover because Tranmere were “days away from shutting its doors”. Yet Osterman was humble enough to admit that he was ill-prepared for the challenges that followed, despite investing £500,000 in cash. “I didn’t know what the hell I was doing,” he admitted. “I had no experience in this area. I was a trial lawyer… I had no understanding of the history, or where we were going.”

Osterman says that if he had his time again, he “would probably have paid more attention to the team’s relationship with the community”. Over the next three and a half years, Tranmere’s financial position became bleaker and he ended up selling the club at a loss to Palios’ predecessor Peter Johnson, the son of a butcher who became a millionaire businessman in the food industry.

Johnson ended up buying Everton where he was much less popular. His story is a reminder that it is not just American owners who move around clubs, as Friedkin has. Johnson grew up a Liverpool fan, an inconvenient factoid which put him on the back foot at Goodison, where he encountered suspicious minds and hardened attitudes.


Cynicism is deeply embedded among Everton fans, who might wonder how long it will take for their club to see the benefits of being at a new stadium and under new ownership.

Yet Friedkin’s arrival potentially draws a line under much of the uncertainty. Simon Hart, a journalist and author who has written extensively about the club, speaks about the last few years being battered by “existential concerns relating to the club’s future to the extent you are largely numb, hoping just to survive. The impression that Friedkin seems reasonably sensible and hasn’t destroyed Roma is something to grasp and be grateful for.

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“At the moment, the thing that needs answering is whether Everton can go into the new stadium as a Premier League club that is secure. There is a sense that anything that keeps the club alive is acceptable.”

Excitement is not the right word but relief might be. Hart thinks Goodison is irreplaceable, a venue where the terraces hang over the pitch and some of the timberwork dates back to the Victorian era. It is as much a part of the club’s identity as the Liver Buildings are to Liverpool. A departure inspires mixed emotions that swirl around the freezing reality that Everton has not won a trophy of any kind since 1995. 

As the years pass and the record extends, it becomes harder to escape. Hart describes Goodison as his “special place”, but it feels like “disappointment is soaked into every brick now”. He attended the 0-0 draw with Brentford in November when the visiting team were down to 10 men and it felt as though Goodison was weighed down by negative emotion.

Perhaps their new home allows the club to embrace a fresh start and, as he puts it, “allow Evertonians to look forward rather than back.”

(Top image: Getty Images/Design: Eamonn Dalton)

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