Culture
Are NHL goalie unicorns gone forever? The changing nature of a once-premier position
Once upon a time, NHL goaltenders were among the singular stars of the game, and you could tell who they were with just a glance.
Ken Dryden, at 6-feet-4, towered above his contemporaries, a statue when the puck was in the opposite end of the rink, cool and collected when the action was right at his crease. Tony Esposito, a lefty with a butterfly style, quick and smooth, flashed his leather glove to spear pucks as they were headed to the top corner. Dominik Hasek, Gumby on skates, a lithe human Slinky, made acrobatic lunges and contorted his body every which way to make a save. Mike Vernon and Mike Palmateer, part of a generation of Mighty Mite goalies, relied on reflexes, athleticism and an ability to read and anticipate the play, to become generational fixtures.
They were distinctive in playing style. Their objective may have been the same — to stop the puck — but their methods varied wildly.
That was then, in the before times.
Now? The vast majority of NHL goalies play a similar style that revolves around blocking, not actively stopping, the puck. It’s a small, but nuanced difference. The change can be traced primarily to evolutions made in goaltending equipment and the explosion of goalie coaching. The net result: There’s little unique to separate the current generation of goaltenders, who try to use their size and the bulky gear they wear to cover as much net as possible and dare shooters to hit open spots.
The lack of stylistic variety doesn’t mean goaltending has gotten worse. Quite the opposite, actually. Goalies have never been harder to beat one-on-one, and getting good goaltending is as vital as ever to winning. But the emergence of goalie coaches — especially from a young age — has streamlined the position, closing the gap between the best and the rest, making it increasingly difficult to project which goalies will play at an elite level.
Adin Hill was third on the San Jose Sharks’ goalie depth chart less than a year before he finished third in Conn Smythe Trophy voting as playoff MVP, as he backstopped Vegas to a Stanley Cup. Jordan Binnington began the 2018-19 season in the American Hockey League, then led the St. Louis Blues to a title. Stories like this are becoming more commonplace, and the days of a goalie like Hasek leading the league in save percentage for six straight seasons while racking up five Vezina trophies seem long gone.
Is it a problem? Has goaltending lost its mystique, its allure, some of what made NHL netminders such popular figures with fans? Former NHL goalie and longtime scout Tim Bernhardt thinks so and he thinks he knows why, too.
“Goaltending, for me, is just so boring to watch,” Bernhardt said. “Blocking the puck is all they do. … It’s not the goalie that’s blocking the puck, it’s the equipment, and it doesn’t look like any fun to me and that’s why kids aren’t drawn to the position anymore.”
Bernhardt was picked in the third round of the 1978 NHL Draft by the Atlanta Flames. He was a standout goalie for three years with the OHL’s Cornwall Royals and went on to play 12 seasons of professional hockey, divided mostly between the Flames and the Toronto Maple Leafs organizations. He then spent 28 years as a scout for the NHL’s Central Scouting Bureau, then with the Dallas Stars and Arizona Coyotes.
After four decades of watching goaltending evolve, he isn’t a fan of where things stand today.
“The comparison I’d make is to football,” Bernhardt said. “The top athletes all go to football. Patrick Mahomes was a baseball player who switched to football. Josh Allen was a baseball player who switched to football. They all want to play quarterback because quarterback looks like a lot of fun.
“My feeling is the opposite occurred with goaltending.”
Bernhardt believes the root of the problem can be traced to the innovation in playing style made by long-time goalie coach Francois Allaire, who had among his disciples future Hockey Hall of Famer Patrick Roy. Allaire’s influence created a wave of goaltenders who emerged from Quebec and followed Roy’s lead. By the time Jean-Sebastien Giguere led the Anaheim Ducks to the 2003 Stanley Cup Final, where they lost to Martin Brodeur and the New Jersey Devils, the goaltenders all looked like the Incredible Hulk.
Allaire was the goalie coach who brought in the style of getting into position, dropping into the butterfly and getting the puck to hit you. The dimensions of the equipment grew, and so did the goalies.
Half a century ago, in 1973-74, the average height of the top five goalies in save percentage was 5 feet, 10.5 inches. Last season, the top five goalies were an average height of 6-feet-4. (Over that same period, the average skater’s height went up 1.6 inches.) Only one goalie shorter than 6-feet has finished inside the top five in save percentage in the past 11 years (Nashville’s Juuse Saros in 2020-21).
When he played, Dryden was part of a generation of players who didn’t have a goalie coach, which meant “we had to figure out stuff ourselves.”
Now? Everyone who reaches the NHL level has generally had a goalie coach from the time they first strapped on the pads.
Former Dallas Stars goalie coach Mike Valley, who now instructs at Elite Goalies — a training program that works with amateur and professional netminders — believes a major hurdle for today’s generation of goaltenders is that they rely too much on technique and not enough on instinct.
“This over-thinking of the position is almost paralyzing at times,” Valley said. “The best goalies, or the best athletes in general, are the ones who have trained really hard, understand the technique, but haven’t lost sight of being able to have your own style and form.
“Now you have a bunch of athletes who don’t know how to manage their own games, and they’re so over-coached. You need to take responsibility for your own game, and when the puck drops and the pressure is on, you know how to manage emotions. You know how to thrive under chaos. I think a lot of that disappears with too much coaching.”
But according to Adam Francilia, a former San Jose Sharks goalie consultant who now works privately with many NHL goaltenders, there is a positive to emerge from Dryden’s before-and-after shift in netminding: It is attracting a different breed of athlete to the position, one that enjoys the problem-solving that goaltending in the modern era requires.
“It’s a much more difficult position, cognitively and neurologically, to play because there are so many more aspects that you have to be really good at,” said Francilia. “I think in order to be successful in that capacity, you need to have a pretty high neurological IQ.
“Goalies are such interesting athletes. They’re quirky and they’re goofy. … I love the fact that goaltending is where it is, because I love having to have the neurological intelligence to go with the athleticism it takes to be a goalie. It is definitely creating a very specific type of person that can be good.”
Francilia used Winnipeg Jets star Connor Hellebuyck as an example. He’s not the most physically gifted goalie, but he’s cognitively quick.
According to Francilia, the cookie-cutter nature of goaltending has taken a bit of the personality out of the position.
“It’s not that there wasn’t technique. Dominik Hasek had great technique, he just did it in a way that was unique,” Francilia said. “Grant Fuhr had rhyme and reason to his play. It was just so different.”
These days, goalies navigate the crease and make saves in a similar fashion because it’s the most effective way to keep the puck out of the net. Unnecessary movement makes a goalie less efficient. However, technique can’t stop every puck. With all of the speed and skill on the ice, goalies will inevitably need to make stops outside of their structure and technique. That’s where many believe modern goalies are falling short.
In Valley’s mind, young goalies should be taught the fundamentals but from there, also be held accountable for what they do and don’t do on the ice. Forcing young goalies to think for themselves makes them better problem solvers.
“When a kid has that, they don’t start … putting blame elsewhere,” said Valley. “They look internally.”
Modern goaltending requires plenty of athleticism, sure, but at the highest level, differences can be minute. What separates the best from the rest is an ability to process the action in front of them, diagnose the problem — a scoring threat — and solve it.
“If you always have a teacher standing next to you telling you what the answer was, then you don’t develop that skill of trying to figure it out yourself,” Valley said. “That’s where creativity comes from. That’s where being able to connect the dots on the ice comes from.”
According to Dave King, a three-time coach of Canada’s Olympic team, who also coached the Calgary Flames and the Columbus Blue Jackets, there are two distinct problems in the current goalie development system. The first is that young players become specialists far too early. The second is that they are overcoached.
“When kids come up in the game playing different positions, their thought processes suddenly get broader,” King said. “They get a wider appreciation for the game.”
In 2005, King became the first Canadian to coach in what then was known as Russia’s SuperLeague and returned in 2014 to coach Lokomotiv Yaroslavl in the KHL. King said he went to Russia originally to observe the Russian development system. In his second stint, he started to see changes in the way Russian goalies were being developed.
“I really believe one of the reasons their goalies are so good is they’re allowed to be more athletic when they’re young,” King said. “They’re not as rigid in positioning. They don’t start teaching a disciplined style until a certain age. They want the kids to become good athletes — mobile, agile. They want them to learn to read the game so they don’t over position them and make them robotic.”
One result of all the coaching and preparation, according to Bernhardt, is the gap between top-tier goalies and the rest has shrunk.
“Before, those top five or six guys were just so much better than everyone else,” Bernhardt said. “Now? Even the 25th or 30th goalies are all pretty good. The equipment and the style of play has closed the gap.”
As is the case in all sports, analytics are playing a larger role. With precise data on exactly how goals are scored, goalie coaching has improved at teaching techniques to stop them. In decades past, the best goalies largely taught themselves, giving those who developed effective techniques a distinct edge. The streamlining of the position through coaching has closed the gap, and it’s showing in the salaries of the top goalies.
In 2000, 10 of the top 50 salaries in the NHL were paid to goalies. Roy, Brodeur, Curtis Joseph, Fuhr, Tom Barrasso and Vernon were all among the highest-paid players. This season, there are only three goalies in the top-50 salaries. Carey Price — who hasn’t played in over two years — is one of them, so there are only two active goalies (Sergei Bobrovsky and Andrei Vasilevskiy) with top-50 salaries in 2023-24.
They’re also the only two inside the top-100 salaries. As recently as 2015-16, there were 16 goalies in the top 100 league-wide. As the position has become more difficult to predict due to parity, many general managers have shied away from giving goalies mega contracts.
There’s no better recent example than Hellebuyck, who was set to hit unrestricted free agency this summer. He has been the model of consistency, finishing in the top eight in goals saved above expected in five straight seasons, and leading the league three times in that span. He’s only 30 years old, and yet last offseason, the trade market for Hellebuyck was cold because of teams’ hesitancy to sign him long-term.
Hellebuyck ended up signing a seven-year extension with Winnipeg in October, but with an average annual value of only $8.5 million. That isn’t chump change, but in a professional sports landscape in which salaries continue to rise across the board, it’s notable one of the best goalies of his generation signed for far less than Price, Bobrovsky and Vasilevskiy did before him, and only $1 million more than Roy made in 2001.
It’s not hard to see why. General managers look at what Hill did in Vegas, and Binnington did in St. Louis, and hope they can replicate it. There are more goalies playing in the NHL than ever before. Last season, 77 goalies started at least 10 games. That’s the highest total ever, and up 19 goalies from just nine years ago in 2011-12, when only 58 goalies saw that amount of action.
In some ways goaltending is in a good place. The technical evolution of the position has led to more goalies than ever playing at a high level. And yet, has the position become less fun to play and less of a marquee position because goalies can be schooled into competence with angles and blocking positions?
The ultimate goal is to stop as many pucks as possible, but if the position becomes too robotic with less to separate the greats from the rest, does it make goaltending less interesting to watch and give team executives fewer reasons to pay them handsomely?
Excellent goaltending is still required to win, and the winning netminder will always be bathed in glory. That hasn’t changed. Teams are just trying different strategies to find it, leaning into platoons of netminders in hopes that they find something that excels. What does it mean for the future of the position?
Dryden is optimistic. He now has grandchildren who play, and even if the modern goalie has become reliant on equipment and technique, Dryden believes the motivation to become a goaltender remains.
“You have this incredible equipment. You have this gladiator look. There’s something heroic about what you do,” Dryden said. “Those who want to be goalies still have good reasons to be goalies and still love to be goalies.”
To choose to be a goaltender still requires a mix of valor and zaniness, just for different reasons than it did in the past. Goalies are no longer braving slap shots with questionable protection, risking life and limb in the name of saves. They are, however, facing the possibility that they’ll be cut loose for someone cheaper.
Skaters can blend in when they’re having an off night, or even manufacture success with effort alone. Skate hard and land a few big hits, all is forgiven. Goalies can’t outwork their bad nights, and there’s nowhere to hide in the crease.
No position plays a bigger role in wins and losses. The cost of every mistake is magnified, which makes success that much more difficult to sustain.
“Goaltending is not about whether you’re boring or not,” Dryden said. “It’s not whether you do it with flair. It’s about being effective. You can think of — and I can think of — lots of goalies who played with lots of flair who were absolutely not boring, but were mediocre and lasted a few years and that was it.
“It’s in the nature of the position that you’ve got to be dependable, reliable. You’ve got to find a way of stopping what needs to be stopped in the moment that it needs to be stopped. You’re always looking for the most effective goalie — and that’s true, whether it was 50 years ago, or whether it’s now.”
(Illustration: John Bradford / The Athletic. Photos: Candice Ward, Doug Griffin / Getty Images)
Culture
6 New Books We Recommend This Week
Our recommended books this week tilt heavily toward European culture and history, with a new history of the Vikings, a group biography of the Tudor queens’ ladies-in-waiting, a collection of letters from the Romanian-born French poet Paul Celan and a biography of the great German writer Johann Wolfgang von Goethe. We also recommend a fascinating true-crime memoir (written by the criminal in question) and, in fiction, Rebecca Kauffman’s warmhearted new novel about a complicated family. Happy reading. — Gregory Cowles
One of Europe’s most important postwar poets, Celan remains as intriguing as he is perplexing more than 50 years after his death. The autobiographical underpinnings of his work were beyond the reach of general readers until the 1990s, when the thousands of pages of Celan’s letters began to appear. The scholar Bertrand Badiou compiled the poet’s correspondence with his wife, the French graphic artist Gisèle Lestrange-Celan, and that collection is now available for the first time in English, translated by Jason Kavett.
NYRB Poets | Paperback, $28
Wilson’s biography of the German polymath Johann Wolfgang von Goethe (1749-1832) approaches its subject through his masterpiece and life’s work, the verse drama “Faust” — widely considered perhaps the single greatest work of German literature, stuffed to its limits with philosophical and earthy meditations on human existence.
Bloomsbury Continuum | $35
Through a series of vignettes, Kauffman’s fifth novel centers on a woman determined to spend Christmas with her extended family, including her future grandchild and ex-husband, and swivels to take in the perspectives of each family member in turn.
People love the blood-soaked sagas that chronicle the deeds of Viking raiders. But Barraclough, a British historian and broadcaster, looks beyond those soap-opera stories to uncover lesser-known details of Old Norse civilization beginning in A.D. 750 or so.
Norton | $29
Fifteen years ago, Ferrell gained a dubious fame after The New York Observer identified her as the “hipster grifter” who had prowled the Brooklyn bar scene scamming unsuspecting men even as she was wanted in Utah on felony fraud charges. Now older, wiser and released from jail, Ferrell emerges in this captivating, sharp and very funny memoir to detail her path from internet notoriety to self-knowledge.
St. Martin’s | $29
In her lively and vivid group biography of the women who served Henry VIII’s queens, Clarke, a British author and historian, finds a compelling side entrance into the Tudor industrial complex, showing that behind all the grandeur the royal court was human-size and small.
Culture
Is Mikel Arteta right – do footballs really make a difference to performance?
This article was updated on January 9 to reflect the ball being used in Sunday’s FA Cup third round game between Arsenal and Manchester United.
Mikel Arteta was in no doubt.
Arsenal’s manager was dissecting a painful 2-0 home defeat against Newcastle United in Tuesday’s Carabao Cup semi-final first leg when — unprompted by any journalist in the room — he raised an unlikely issue that, he felt, helps explain his team’s inability to convert any of their 23 shots on the night into goals.
“We also kicked a lot of balls over the bar, and it’s tricky that these balls fly a lot, so there are details that we can do better,” Arteta said in the post-match press conference.
When asked to expand on his comments later, he added: “(The Carabao Cup ball) very different to a Premier League ball, and you have to adapt to that because it flies differently. When you touch it, the grip is also very different, so you adapt to that.”
Arsenal were certainly profligate, with Gabriel Martinelli, Kai Havertz and Jurrien Timber all spurning fine opportunities. But was the ball being used — the Orbita 1, made by German manufacturer Puma — really to blame?
Newcastle forwards Alexander Isak and Anthony Gordon seemed to have no issues with it as they converted their own side’s chances, and the ball hadn’t held Arsenal back in previous rounds in the competition, where they scored 11 goals in three games against Preston North End, Bolton Wanderers and Crystal Palace.
Arteta’s complaints were met with a sceptical response in many quarters, not least from the English Football League (EFL), which organises the Carabao Cup, English football’s No 2 cup competition after the FA Cup.
“In addition to the Carabao Cup, the same ball has been successfully used in other major European leagues, including both Serie A and La Liga and our three divisions in the EFL,” it said in a statement. “All clubs play with the same ball (in the competition), and we have received no further comments of this nature following any of the previous 88 fixtures which have taken place in this season’s Carabao Cup.”
Puma is yet to respond to The Athletic’s request for comment.
But was Arteta’s outburst so outlandish? There are, after all, two external factors (aside from the players) which materially affect the outcome of a football match — the pitch and the ball. It stands to reason, therefore, that any unexpected variation in either of those could potentially influence the outcome.
As Premier League clubs, Arsenal and Newcastle are used to training and playing with the Nike Flight ball. U.S. company Nike has supplied the footballs used in England’s top flight since the 2000-01 season, when it replaced British firm Mitre as ball manufacturer, and players have prepared for and played with its balls in league matches ever since. Occasionally, however, they are obliged to change.
Arsenal also feature in the Carabao Cup, FA Cup and Champions League this season, with a different ball (made by other manufacturers) used in each instance. In addition to Puma’s Orbita 1, Adidas supplies the balls for the Champions League and Mitre for the FA Cup.
On Thursday, it was confirmed that the ball being used in Sunday’s third-round tie with Manchester United at the Emirates Stadium would be a special gold edition of the Ultimax Pro model — a nod to United having won the competition last season.
Something for the winners… 🏆
As current holders of @EmiratesFACup 23/24 season, @ManUtd will play with this gold limited edition Ultimax Pro match ball in the 3rd round tie against Arsenal on Sunday.
Let’s see if they can take it all the way to the final… pic.twitter.com/LlekjNQAZh
— Mitre Sports (@MitreSports) January 9, 2025
Though they all have similar dimensions and are made from similar materials, slight alterations in design can make a marked difference.“The more ‘perfect’ a ball is, the more likely it is to be erratic,” says Justin Lea, founder of ball manufacturer Hayworth Athletic. “They all have their own personalities. If you look at the FIFA ball rules, there are ranges for everything. A ball can only retain a certain amount of water if a field is wet. There’s a range to the sphericity of the ball and the bounce of the ball.”
The game’s laws state a regulation size-5 ball must be 68-70cm (26.8-27.6in) in circumference and weigh between 410 and 450 grams (14-16 oz) at the start of the match. It must also be inflated to a pressure of 0.6-1.1 bars at sea level.
“There’s a certain amount of intuition with a ball,” says Lea. “The Brilliant Super from Select, for example, kind of goes where you want it to go. But the more ‘perfect’ a ball is, the more likely it is to be erratic. Some with thermal bonding technology and higher-end materials can get so spherical that the dynamics and the trajectory change. They can go in a lot of different directions.”
At the 2010 men’s World Cup in South Africa, it wasn’t just the honking sound of fans blowing vuvuzelas, a trumpet-like musical instrument, in the crowd that dominated discussion. Adidas’ now infamous Jabulani was also a hot topic, becoming arguably the most recognised and disputed ball in the sport’s modern history.
The Jabulani consisted of eight thermally bonded panels with a textured surface (named Grip ‘n’ Groove by Adidas), which were said to improve aerodynamics. For the players in that World Cup, however, it proved to be a nightmare, with goalkeepers and outfield players alike complaining about the balls swerving uncontrollably after being kicked.
“It’s sad that such an important competition has such an important element like this ball of appalling condition,” said Iker Casillas, whose Spain side would go on to win the final, in comments reported by the BBC. According to Brazilian news outlet O Globo, meanwhile, Brazil player Julio Cesar described it as “horrible” and like “the ones sold in supermarkets”.
One of the most vehement opposers was former Liverpool midfielder Craig Johnston, who became an expert in the appliance of science to football equipment after his playing career ended and helped design the original Adidas Predator boot. In a 12-page letter of complaint to world football governing body FIFA’s then president Sepp Blatter that was acquired by UK newspaper The Daily Telegraph, Johnston wrote, “Whoever is responsible for this should be taken out and shot for crimes against football.”
The general contemporary opinion surrounding the Jabulani was that it was not fit for purpose, but it was not universally disliked.
Clint Dempsey, who sneaked a shot under goalkeeper Rob Green’s body to equalise in the USMNT’s 1-1 group-stage draw with England, said in a pre-tournament press conference reported by FOX Sports: “If you just hit it solid, you can get a good knuckle on the ball… you’ve just got to pay a little bit more attention when you pass the ball sometimes.”
It also provided former Uruguay and Manchester United striker Diego Forlan with his defining tournament.
His former national-team colleague Diego Abreu told Uruguayan outlet El Futbolero in 2020 that Forlan got Adidas to send him a Jabulani three months before the World Cup started, and that he would practise shooting and taking free kicks with it. As it transpired, Forlan finished as the tournament’s joint-top scorer, with his five goals helping Uruguay reach the semi-finals. Such was his mastery of the Jabulani, he also left South Africa with the Goal of the Tournament award and the Golden Ball, presented to whoever gets voted the competition’s best player.
The Jabulani remains possibly the most extreme modern example of a football’s effect on the quality and trajectory of a shot, and it’s unlikely we will see an outlier like that again. Still, many players feel noticeable differences when switching between different makes of balls even 15 years later.
“When I went to the Premier League, and I started playing with the Nike ones compared to the Mitre balls in the Championship, I found they felt so much lighter,” says former Reading and Cardiff City striker Adam Le Fondre. “I felt like I was going to get a bit more movement with it.
“Mitre balls were more like cannonballs. They wouldn’t move or deviate off plan — they’d act in a straight manner. As a striker, you might want to get a bit more of a wobble on it, or even if you don’t connect with it well, the Nike ball in the Premier League might still have gone in. They gave me a little bit more help.”
It’s not just in football this happens, either.
In October, Los Angeles Lakers head coach JJ Redick complained about using new basketballs instead of already broken-in ones in the NBA.
“I’m gonna send in a request for the league tomorrow that we play with worn-in basketballs,” Redick, who previously spent 15 seasons in the NBA as a player, told various outlets in a post-match press conference. “I’m not sure why we can play in real games with brand-new basketballs. Anybody who has ever touched an NBA ball brand new — it has a different feel and touch than a worn-in basketball.”
At the beginning of the 2021-22 season, the NBA switched its ball manufacturer from Spalding to Wilson, which was cited as one of the reasons for a slump in shooting percentages across the league. “It’s just a different basketball. It doesn’t have the same touch and softness the Spalding ball had,” said Philadelphia 76ers forward Paul George in a post-match press conference. “You’ll see a lot of bad misses this year. You’ve seen a lot of airballs (shots that miss the hoop, net and even backboard entirely). Again, not to make an excuse or put any blame on the basketball, but it is different.”
It wasn’t long before players became accustomed to the different feel of the Wilson balls, and shooting percentages rose again. Still, it highlights how minor differences can affect elite athletes who are familiar with a particular piece of equipment.
Arsenal used the Puma Orbita 1 in training on Monday during the short turnaround between their 1-1 Premier League draw with Brighton on Saturday and the meeting with Newcastle (who have had extra time to get used to the Puma ball, as they entered this season’s Carabao Cup one round earlier than Arsenal, due to the latter getting a bye having qualified for Europe). But, judging by his comments, Arteta must surely be wondering if he should roll them out sooner in preparation for the decisive second leg at St James’ Park on February 5.
Besides, any extra time his players get with those balls could serve as Forlan-like preparation for next season — Puma has a deal to be the official football supplier to the Premier League from 2025-26 onwards.
(Top photos: Arteta and the controversial Orbita 1; Getty Images)
Culture
Book Review: ‘We Tried to Tell Y’All’ by Meredith D. Clark
WE TRIED TO TELL Y’ALL: Black Twitter and the Rise of Digital Counternarratives, by Meredith D. Clark
Do you remember where you were in early December 2020? It was peak pandemic, so chances are you were at home and online. And if you were Black and on Twitter, you were probably reading or tweeting about the Negro Solstice.
On Dec. 5, an argument about the authenticity of the coronavirus ended with a pandemic denier saying that for Black people, on the upcoming winter solstice, during this extraordinary planetary conjunction, “our Real DNA will be unlocked.”
The twinned cosmic events seemed star-crossed to a few other Twitter users, and what followed is what the chronically online like to call a “poster’s holiday.” Jokes flew among Black people about turning into the X-Men, levitating, acquiring powers and beaming themselves into the future. People uploaded selfies with photoshopped glowing laser eyes. Someone refashioned the logo from the 2006 show “Heroes” into “Negros.”
Meredith D. Clark, a professor of race and political communication at the University of North Carolina at Chapel Hill, uses this example to kick off her new book, “We Tried to Tell Y’All: Black Twitter and the Rise of Digital Counternarratives.” She writes that the #NegroSolstice was a “life-affirming signal that Black people were somehow surviving a second year of lockdowns — and with our humor intact.”
It was undeniably one of the better chapters on late Twitter, yet few people outside the intended community knew what to make of it — if they knew about it at all. One person Clark interviewed for her book described Black Twitter as “a powerful, parallel Twitter,” and it often felt that way, like being in a kitchen at a party and having a completely different — and often more interesting — conversation than the main one going on in the living room.
Although it was all so chronologically recent — and although some denatured forms of it still exist — Clark noticed that young people around her seemed to be, already, forgetting the glory days of Black Twitter, and their importance. Often when an academic writes about a cultural phenomenon that exists outside the mainstream consciousness, there’s an attempt to explain it as a means to legitimize it. Clark, instead, memorializes Black Twitter, hoping to prevent further perversion of Black innovation, Black language, culture and style. (Just look at the complete and utter devolution of “woke.”)
Black Twitter’s most lasting legacy, according to Clark, is pulling off a “full-scale revolution” in how American news media reported on Black people — which she correctly argues has a direct correlation to how people perceive the value of Black life and govern it. She intends the book as a warning: To continue on in the tradition of white media elites will lead to a further disenfranchisement of nonwhite people (and working-class white people, too) and will lead to the collapse of the country. Her warning has prescience: It’s here.
For a time, Black Twitter forced the world to pay attention to Black people and their concerns. Clark describes its contributions as “a collective intervention on mainstream media narratives about Black life in America in the early 21st century.”
She gives the example of the hashtag #IfTheyGunnedMeDown, created in response to the mainstream media’s use of discriminatory headlines and photographs of Michael Brown to construct a narrative of criminality after he was killed by Darren Wilson. Or the way Black Twitter compared the acquittal of Casey Anthony with the conviction of Shanesha Taylor, a young mother put in jail for leaving her kids in the car during a job interview. Each of these instances — and there are dozens, if not hundreds — lays bare the hypocrisy in our legal system and how it is normalized by unconscious journalistic biases.
Anyone who relied on Black Twitter as a source of relief and entertainment knows the community served as an antidote to the constant gaslighting that comes with living in America.
Clark excavates deeper: She doesn’t just ratify jokes and meme culture as collective processing. She frames the larger phenomenon as a necessary infrastructure of accountability that has been denied and would not be available any other way. Black Twitter exists for laughs, of course, but it also exists to resist the sane-washing of America (and the world) by constantly refuting the racist assumptions that underline Black existence in America and are often fortified by the media. If there’s a modern race and class consciousness online, it’s in large part because of Black Twitter.
The book does not fully tangle with the cost of being in these spaces and doing this work publicly — the harassment and the data surveillance and mining whose tolls we cannot yet fully understand. Sure, people launched careers off their accounts, but we made less money than was made off us, and there are a number of uncanny and unnerving similarities to all of the predominantly white industries — sports, music, Hollywood — that have extorted and extracted value from Black creatives since the beginning of time.
Also, Clark’s book implies that the cohesion of Black Twitter rarely splintered. But by omitting most of the ways Black Twitter occasionally cannibalized itself, Clark chooses to focus on a collective goodness of Black culture online — as if everyone shares the same goals of social justice, or even the definition of liberation.
Part of the magic of Black Twitter is (was?) how boundless it seemed at times. There may have been people who felt part of that community but didn’t post about it, or tweet along hashtag lines. It’s impossible to know what the group thought, universally, because the group itself was almost impossible to quantify.
Still, it would have been fascinating to read more on how certain debates crystallized along lines of class, gender and sexuality. For instance, the misogynoir funneled at Megan Thee Stallion after she was shot by Tory Lanez seems to fall outside the window of Clark’s research, despite having exploded Black Twitter’s notions of Black femme sexuality and agency. (It’s also worth noting that the word “transphobia” appears only twice in the book.)
Clark finished her book before the blast ratio of Elon Musk’s takeover of the site could be fully comprehended, but the same question lingers over her formidable body of work. What does the future hold? That’s for a different book.
Black Twitter has waned, but it is far from over. The conditions that created the need for Black Twitter have not dissipated; if anything, they are only intensifying. What Clark carefully and lovingly outlines is too necessary not to repeat itself. It was a rare moment in history to be in control of the narratives created about us. And at least for now, there’s a blueprint to know how to start again when the time is right.
WE TRIED TO TELL Y’ALL: Black Twitter and the Rise of Digital Counternarratives | By Meredith D. Clark | Oxford University Press | 174 pp. | Paperback, $24.99
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