Crypto
Current price of Bitcoin for March 10, 2026 | Fortune
At 11 a.m. Eastern Time today, the price of Bitcoin (1 BTC) is $70,828.84. That represents a $1,437.12 increase from yesterday morning—but about a $7,700 loss compared with the price one year ago.
What is Bitcoin?
Bitcoin is the first cryptocurrency ever created and is still the most widely recognized digital coin available today. Its market capitalization sits around $1.33 trillion, far above runner-up Ethereum, which has a market value of roughly $233 billion.
At its core, Bitcoin is a decentralized digital currency. That means it operates on a peer-to-peer network instead of being controlled by a government, bank, or other central authority. It lets you transfer value straight to another person without using a financial middleman.
Many investors are drawn to Bitcoin because they see it as a potential hedge against inflation or simply as a way to add another asset class to their portfolio. Over the past decade, its performance has been massive, often beating the returns of major stock market indices, which helps explain why it has captured so much attention.
However, like other cryptocurrencies, Bitcoin is exposed to extreme volatility and can experience rapid price swings.
Bitcoin price history
Since launching in 2009, Bitcoin’s journey has been anything but smooth. In the early days, software developer and early believer Laszlo Hanyecz famously spent 10,000 Bitcoins on a couple of pizzas; today, those coins would be worth more than $668 million.
Over roughly the last decade, Bitcoin’s price has soared by more than 15,000%. That upside has come with serious risk, as cryptocurrencies tend to be highly unpredictable. Bitcoin has experienced steep drops, at times losing tens of thousands of dollars in value within a few months, but it has also staged similarly dramatic rallies. In 2025, it ended the calendar year about 30% below the all-time high it hit in October of that same year.
What affects Bitcoin’s price?
Several forces can influence the price of Bitcoin, including:
- Investor speculation: As with many assets, trader sentiment and hype play a major role in Bitcoin’s value. In the short term, its demand often reflects investor instincts and speculative trading activity rather than deeper fundamentals.
- Adoption by major companies: As businesses adopt crypto technology and begin accepting Bitcoin as payment, its growth potential can increase. For instance, Bitcoin’s price climbed following announcements from companies like Tesla and Ferrari that they would accept it for certain purchases.
- Economy: Bitcoin doesn’t react to inflation data or Federal Reserve decisions in quite the same way as traditional investments such as stocks. Even so, it often performs better when the U.S. economy is strong. When consumers feel flush, they may be more willing to experiment with alternatives like crypto.
- Regulatory developments: Cryptocurrency is still a relatively young space, and regulation is evolving. New rules or government actions can make investors nervous and affect Bitcoin’s price.
How to buy and invest in Bitcoin
You have several ways to gain exposure to Bitcoin. Here are some of the most common.
Buy Bitcoin on a cryptocurrency exchange
One of the most straightforward strategies is to buy Bitcoin directly. You can open an account with a cryptocurrency exchange, connect it to your bank account, and then use your funds to purchase Bitcoin.
Invest in Bitcoin ETFs
If you prefer not to hold Bitcoin yourself, you might consider a cryptocurrency exchange-traded fund (ETF). A Bitcoin ETF owns Bitcoin on your behalf, and its shares trade on regular stock exchanges. This approach lets you avoid setting up a separate crypto wallet and lowers the risk of losing access to your coins due to password or wallet mishaps.
Buy crypto stocks
Investors who are hesitant to invest in Bitcoin directly can also look at stocks tied to the crypto industry. These may include technology companies, publicly traded crypto exchanges, or payment processors. Because these businesses use or hold Bitcoin in their operations, their performance can be influenced by Bitcoin’s price, giving you indirect exposure.
Open a Bitcoin IRA
For those focused on retirement, a Bitcoin IRA might be appealing. It’s a tax-advantaged retirement account that lets you use your retirement contributions to buy Bitcoin and other cryptocurrencies. A Bitcoin IRA offers the same tax benefits and contribution limits as traditional or Roth IRAs, but it allows you to invest in alternative assets.
Bitcoin vs. other cryptocurrencies
While Bitcoin is the best-known name in crypto, it’s not your only choice. As you decide where to allocate your money, you may also want to look at:
- Ethereum: Ethereum is the second-largest cryptocurrency after Bitcoin. Unlike Bitcoin, it wasn’t created mainly as a currency; instead, it was built as a decentralized computing platform and is widely used by developers.
- Tether: Tether is a type of stablecoin, which means its value is tied to another asset. In this case, it’s linked to the U.S. dollar. Because of that, Tether usually experiences less volatility than Bitcoin, but it doesn’t offer the same potential upside.
- XRP: XRP is designed specifically for transferring money across borders quickly and at low cost.
Crypto coverage from Fortune
Looking to stay informed as the crypto scene evolves? Check out our recent coverage:
Is it a good time to invest in Bitcoin?
Compared with established blue-chip stocks like Walmart, Procter & Gamble, and Coca-Cola, Bitcoin is still a relatively new asset. That makes it difficult to predict how it will behave over several decades. Even so, its performance in recent years has been extraordinary. And its price may continue to rise as more companies decide to take Bitcoin as a form of payment. As it matures, its price swings could become less dramatic.
As with any investment, it’s important to not go all in. Only put money into Bitcoin that you won’t need in the near future, and make sure the rest of your portfolio is diversified enough so other holdings can help offset Bitcoin’s volatility.
In practical terms, Bitcoin often makes the most sense as a long-term holding rather than a short-term trade, and it may not be a fit for investors who are easily rattled by big price moves. If you’re prepared to hold for years and keep it as one slice of a broader, well-balanced portfolio, putting some money into Bitcoin could be a reasonable choice.
Frequently asked questions
How much will Bitcoin be worth in 2030?
While the answer is obviously unknowable, crypto experts are generally optimistic about the short-term success of Bitcoin. Some models price it at more than $700,000 by 2030, with conservative estimates closer to $300,000.
What is Bitcoin’s all-time high price?
As of this writing, Bitcoin reached its highest price ever on Oct. 6, 2025, pricing at a whopping $126,198.07.
Can you buy a fraction of a Bitcoin?
Yes, you can buy a fraction of a Bitcoin. Most cryptocurrency exchanges offer fractional investing, meaning you can buy portions of crypto coins. Thanks to fractional investing, you can invest in Bitcoin with as little as a few dollars.
How do I start investing in Bitcoin as a beginner?
If you want to invest directly in Bitcoin by owning the currency, you’ll typically open an account with a cryptocurrency exchange. Once the account is created, you can transfer money to your crypto account from your bank and place an order for Bitcoin and other tokens or coins. You can also indirectly invest in Bitcoin via an ETF or a business that uses Bitcoin.
What can you buy with Bitcoin?
You can use your Bitcoin holdings in several ways, from selling for cash to trading it for other coins. In some cases, you can also pay for purchases, such as with Tesla and Microsoft.
Does Bitcoin outperform the stock market?
Bitcoin has well outperformed the stock market since its launch, but its extreme volatility makes it far less than a guarantee to be a better investment than stocks.
Crypto
Missouri attorney general sues CoinFlip over cryptocurrency ATM scams – Missouri – The Black Chronicle
Missouri Attorney General Catherine Hanaway announced that her office has filed suit against GPD Holdings LLC, doing business as CoinFlip, alleging the company knowingly facilitated fraudulent transactions through its cryptocurrency kiosks while profiting from excessive and inadequately disclosed fees.
The lawsuit, filed in Jasper Circuit Court, claims CoinFlip violated the Missouri Merchandising Practices Act by failing to prevent scam-related transactions at its Bitcoin ATMs and by concealing transaction fees that could reach nearly 22% of a transaction’s value.
“Bitcoin and crypto ATMs are the new getaway cars for fraud, whisking away innocent people’s money to scammers, never to return,” Hanaway said in a statement. “As Attorney General, I’ll use every tool to flush out the cowardly scammers hiding behind screens and hold them accountable. My office will always prioritize protecting Missourians — especially our seniors and veterans.”
CoinFlip advertises itself as the “world’s largest network of cryptocurrency ATMs by transaction volume” and operates more than 140 kiosks across Missouri in convenience stores, liquor stores, vape shops and gas stations, according to the attorney general’s office.
The petition alleges CoinFlip publicly markets its kiosks as safe and equipped with fraud-prevention mechanisms, while scam transactions involving its machines continue to occur regularly in Missouri.
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According to the lawsuit, cryptocurrency ATM scams have increased dramatically in recent years because cryptocurrency transactions are difficult to trace and irreversible.
The Federal Trade Commission reported that fraud losses involving crypto ATMs increased nearly tenfold from 2020 to 2023, with more than $65 million in reported losses during the first half of 2024 alone.
The lawsuit also cites FTC data showing reported fraud losses among seniors involving cryptocurrency scams have increased more than 20-fold since 2020.
The Missouri State Highway Patrol’s Missouri Information Analysis Center and the St. Louis Fusion Center identified more than 350 cryptocurrency-related cases involving crypto ATMs during the past two years, according to the attorney general’s office.
The state’s petition details several alleged scam incidents involving Missouri residents. One victim, identified in the filing as an 80-year-old veteran, allegedly lost between $180,000 and $200,000 after being persuaded by someone claiming to have made money through cryptocurrency investments.
The lawsuit states the victim sold his vehicle, withdrew money from legitimate investment accounts and nearly lost his apartment before ending communication with the scammer in March 2026.
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The petition alleges the victim used CoinFlip ATMs to convert cash into Bitcoin and was never clearly informed of transaction fees.
The filing states the victim was unable to recover any of the funds and now survives on Social Security.
Another victim allegedly withdrew $1,000 after receiving a call from someone posing as a Jefferson Sheriff’s Office employee claiming she had missed jury duty and faced arrest warrants.
The woman was directed to deposit money into a CoinFlip ATM at a vape shop. According to the lawsuit, a vape shop employee warned her she was being scammed, but she still lost the money and later learned only $182.38 in transaction fees could potentially be refunded.
A third victim allegedly lost $900 after a caller posing as a Boone Sheriff’s Office employee directed her to a “police monitored” CoinFlip ATM to pay supposed warrant fees.
The attorney general’s office alleges CoinFlip’s internal records and policies demonstrate the company was aware its machines were frequently used for scams. The lawsuit states CoinFlip tracked “blacklist reported criminal and terrorist wallet addresses” and maintained policies related to identifying elder financial exploitation.
The petition further alleges CoinFlip failed to act on warning signs, such as multiple users sending cryptocurrency to the same wallet addresses and older customers using kiosks while speaking on the phone with scammers.
The suit also alleges CoinFlip concealed transaction fees by prominently displaying only a $2.99 “Network Fee” while burying larger transaction fees in its terms of service.
According to the petition, customers depositing $100 into a machine could receive only about $75.76 worth of Bitcoin after fees were deducted.
The attorney general’s office launched a statewide investigation into cryptocurrency kiosk operators in December 2025 amid concerns about deceptive fee structures and scams involving crypto ATMs.
The lawsuit asks the court to declare CoinFlip’s practices unlawful under the Missouri Merchandising Practices Act, permanently enjoin the company from operating in Missouri until fraud-prevention measures are implemented, and impose civil penalties of up to $1,826,000 for alleged violations over the past five years.
The state is also seeking restitution for consumers, including the victims identified in the lawsuit.
“Our mission is simple: protect Missourians’ hard-earned money and stop scammers in their tracks,” Hanaway said. “It’s not just Bitcoin ATMs; it’s all fraud, and we will go after any business taking advantage of vulnerable Missourians.”
The attorney general’s office urged Missourians who believe they have been harmed through the use of a cryptocurrency kiosk to contact local law enforcement, report the incident to the FBI’s Internet Crime Complaint Center and file a complaint with the attorney general’s office.
Crypto
South Africa Rules out Foreign Stablecoins as Payment Tools to Curb Dollarization
Key Takeaways
- On June 2, 2026, the SARB and FSCA declared that crypto assets and stablecoins are not legal tender.
- Wider adoption of crypto could risk NPS disruption and system stability, per economists.
- Next, the IFWG will analyze local currency stablecoins by late 2026 to draft new policy responses.
Crypto Still Excluded From Legal Tender Status
South African regulators have reiterated that cryptocurrencies and stablecoins are neither money as defined in the country’s National Payments System Act nor funds, and are therefore not legal tender. In a joint statement, the South African Reserve Bank (SARB) and the Financial Sector Conduct Authority (FSCA) said they are already conducting analytical work to explore the regulatory treatment of crypto assets for payment purposes.
The joint regulatory clarification responds directly to a shifting financial landscape in South Africa, where digital assets are rapidly transitioning from speculative investments to mainstream transactional tools. This domestic migration toward decentralized finance has intensified pressure on current monetary policies. Prominent South African economist Dawie Roodt argues that the country’s existing exchange control laws are fundamentally incompatible with modern capital flows, warning that a failure to modernize these regulations will inevitably accelerate consumer abandonment of the local currency in favor of more stable, digitized alternatives.
However, the regulators counter that widespread crypto adoption could compromise the efficiency of the National Payments System (NPS) and trigger broader systemic risks across the financial sector. To mitigate these vulnerabilities, the South African government aims to expand the regulatory perimeter of the NPS Act.
“The revision of the NPS Act will include provisions that would enable the SARB, at its discretion, to declare and regulate payment instruments other than money, such as crypto assets. Among other aspects, this will provide the SARB with the authority and discretion, should a compelling case arise, to designate crypto assets as payment instruments for domestic transactions,” the statement reads.
While the SARB is not envisioned to regulate “unbacked” crypto assets as payment instruments, the approach toward stablecoins will be different. Because stablecoins have been determined to possess some characteristics of digital money, they have the potential to be adopted as a payment instrument, the regulators said. Consequently, the Intergovernmental Fintech Working Group (IFWG) is analyzing the applicable use cases of local currency-pegged stablecoins to inform an appropriate policy and regulatory response.
Still, the South African central bank is unlikely to sanction or consider foreign currency-pegged stablecoins as payment instruments for domestic transactions because they “may result in the risk of currency substitution (‘dollarization’), which would weaken the monetary policy transmission.”
Crypto
Davidson County warns of phone scammers calling for payments via cryptocurrency, gift cards or mobile apps
NASHVILLE, Tenn. (WSMV) – The Davidson County Sheriff’s Office (DCSO) is warning the public of phone scammers claiming to be deputies to get residents’ money.
DCSO reports that the callers are posing as sheriff’s office employees requesting payments via cryptocurrency, gift cards or mobile apps.
The sheriff’s office warns that deputies will not ask for payments over the phone.
“Verify calls with DCSO or contact the Metro Nashville Police Department at 615-862-8600,” DCSO said.
Copyright 2026 WSMV. All rights reserved.
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