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COVID-induced social isolation drove cryptocurrency investment up 75%

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COVID-induced social isolation drove cryptocurrency investment up 75%
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Lockdowns during the COVID-19 pandemic saw an exponential rise in cryptocurrency investments which was partially driven by the stress of social isolation, QUT researchers have found.

The study’s results have major implications for financial advisors, marketers and policymakers on how to curb excessive risk-taking among isolated individuals.

The article, “Social isolation and risk-taking behavior: The case of COVID-19 and cryptocurrency,” was published in the Journal of Retailing and Consumer Services.

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Dr. Thusyanthy Lavan and Professor Brett Martin, from the QUT School of Advertising, Marketing and Public Relations, with overseas colleagues, studied the consumer interest in cryptocurrency during the pandemic.

Dr. Lavan said the team looked at the impact of the pandemic’s prolonged enforced social isolation coupled with economic instability that drove risk-taking behavior, particularly in cryptocurrency investment.

“At the beginning of the pandemic, in January 2020, market capitalization of these online currencies was about $191 billion but had surged to $769 billion by December 2020,” Dr. Lavan said.

“This shift is underscored by the significant increase in the Bitcoin price, up 700% from March 2020 to March 2021.

“The attraction of these high-risk investments could be linked to their perceived potential for high returns during times of economic instability and market volatility.

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“A further factor might be people’s tendency to try to reinstate some control in their lives and gravitate toward more autonomous and seemingly empowering activities, such as trading in cryptocurrencies.

“With this in mind, our aim was to look for the broader psychological responses to social isolation that catalyzed these changes in consumer decision-making, particularly in adopting new, and potentially riskier behaviors.

“Previous research has established the direct effects of social isolation on risk-taking behavior in non-purchase situations such as sharing of personal information on social media, but this is one of the first studies to examine risky purchase behavior.”

Professor Martin said they conducted a survey in December 2022 during a lockdown period in Australia of 216 participants screened for awareness of and familiarity with cryptocurrency but who were not current investors.

“By focusing on potential future investors, we aimed to capture unbiased perceptions and insights into cryptocurrency investment decisions,” Professor Martin said.

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“Our survey sought to identify how three psychological constructs—perceived stress, sense of control and neuroticism—might underlie the relationship between social isolation and risk-taking behavior.

“Perceived stress is a personal interpretation of stress regarding a situation in a person’s life they consider to be beyond their adaptive capacities, while sense of control reflects a person’s belief in their ability to influence events and outcomes in their life.

“Neuroticism is a tendency to experience negative emotional states such as anxiety and impulsiveness.

“Our analysis of the results showed that perceived stress, rather than a sense of control or neuroticism, plays a key role in driving risk-taking behaviors during periods of social isolation.

Professor Martin said the researchers were not criticizing cryptocurrency.

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“To be clear, my recently published research has shown how the process of cryptocurrency investing can have a positive effect on peoples’ lives.

“In this project, we looked at the effect of lockdowns and isolation-induced risk-taking. This research can provide insights on developing better support strategies for vulnerable populations.”

The research team comprised Dr. Lavan, Professor Martin, and Professor Weng Marc Lim and Professor Linda Hollebeek from Sunway University, Malayasia.

More information:
Thusyanthy Lavan et al, Social isolation and risk-taking behavior: The case of COVID-19 and cryptocurrency, Journal of Retailing and Consumer Services (2024). DOI: 10.1016/j.jretconser.2024.103951

Provided by
Queensland University of Technology

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COVID-induced social isolation drove cryptocurrency investment up 75% (2024, June 25)
retrieved 25 June 2024
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Visa Targets Banks and Fintechs With Stablecoin Advisory Launch as Adoption Pressure Tightens

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Visa Targets Banks and Fintechs With Stablecoin Advisory Launch as Adoption Pressure Tightens
Visa is moving deeper into stablecoin-powered payments as adoption surges, launching a new advisory practice to help banks, fintechs, and enterprises design, assess, and deploy stablecoin strategies across global payment and treasury operations.
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1 Top Cryptocurrency to Buy Before It Soars Over 1,000%, According to Bernstein | The Motley Fool

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1 Top Cryptocurrency to Buy Before It Soars Over 1,000%, According to Bernstein | The Motley Fool

Bitcoin’s price dip has not deterred Bernstein analysts.

Cryptocurrency investors are understandably nervous as Bitcoin (BTC 4.08%) has fallen around 20% in the last three months. Some fear this could be the start of another crypto winter, but analysts at Bernstein remain optimistic. The brokerage recently predicted that Bitcoin will rally in the coming two years. It also reiterated its price target of $1 million by 2033. With the lead crypto hovering around the $90,000 mark, that suggests an upside of over 1,000%.

Today’s Change

(-4.08%) $-3646.00

Current Price

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$85646.00

Cryptocurrencies are volatile assets, and unfortunately, huge price swings come with the territory. Bernstein’s targets are a timely reminder to focus on the long-term horizon, which could bring dramatic growth.

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A person wearing glasses types on a laptop keyboard.

Image source: Getty Images.

Why Bernstein remains bullish on Bitcoin

Bernstein had originally forecast that Bitcoin could reach $200,000 this year. The recent slump has poured cold water on that projection. Now, the analysts predict that Bitcoin will reach $150,000 by the end of next year and push on to $200,000 in 2027.

Continued institutional demand plays a key part in the firm’s belief that Bitcoin could reach $1 million by 2033. Bernstein points out that spot Bitcoin ETF outflows have been minimal in recent months, despite the extreme price correction. It argues that panic selling by retail investors is being offset by institutional buying.

Perhaps most importantly, Bernstein argues that Bitcoin has moved beyond its four-year Bitcoin halving cycle. Roughly every four years, the Bitcoin mining rewards get halved. It’s built into the programming as a way to control supply. In each of the previous cycles, Bitcoin’s price has risen to new highs in the 12 to 18 months after the halving.

  • 2016 halving: Bitcoin set a new all-time high in December 2017.
  • 2020 halving: Bitcoin set two new highs in April and November 2021.
  • 2024 halving: Bitcoin set new highs in December 2024 and October 2025.

If the pattern holds, we could expect Bitcoin’s price to trend downward next year, having peaked in October. The very expectation of a slump is one of the factors behind faltering investor sentiment. However, Bernstein is one of several crypto analysts who think we’re entering new territory.

It joins leading institutions, including Ark Invest and Grayscale, in saying that Bitcoin will break away from its old cycles. Rather than a prolonged winter, they argue 2026 could bring new highs. The logic is that Bitcoin has matured, attracting significant institutional funds. Plus, next year may bring further rate cuts and regulatory clarity.

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Bitcoin predictions are not set in stone

Price predictions are useful, especially when they come from established financial institutions. Even so, I’d take them with a grain of salt. This is still a relatively new and fast-changing industry, and there are too many moving parts to give more than a best guess. Case in point: Bitcoin is a long way from the $200,000 that Bernstein originally predicted for 2025.

Plus, those optimistic price targets only tell part of the picture. Analysts zoomed in on the stabilizing effect of institutional investors, which is just one of several possible growth drivers for the lead crypto. Others, such as its potential as a form of digital gold, are becoming harder to believe. For example, Bitcoin’s recent volatility undermines its safe-haven asset credentials. It has some of the traits of gold, but it doesn’t yet work as a store of value.

Similarly, in November, Ark Invest’s Cathie Wood slashed her price target for Bitcoin. She told CNBC that the rapid growth of stablecoins and their use in emerging markets eats into a role the firm thought Bitcoin would play. That said, her long-term conviction is still extremely bullish — to her, Bitcoin is a whole new monetary system, and we’re only just beginning to see what it might do.

The idea of an asset growing from $90,000 to $1 million in eight years is extremely attractive. It may happen — Bitcoin has gained over 400% since December 2017. However, it is an ambitious target, and that level of potential growth comes with corresponding levels of risk. Only allocate a small percentage of your portfolio to cryptocurrencies. That way, you benefit if Bitcoin goes to the moon, without risking your financial security if it falls to the gutter.

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Standard Chartered and Coinbase Expand Institutional Crypto Rails as Banking and Exchange Infrastructure Lock in

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Standard Chartered and Coinbase Expand Institutional Crypto Rails as Banking and Exchange Infrastructure Lock in
Standard Chartered and Coinbase are pushing institutional crypto adoption forward by expanding a global digital asset partnership, signaling deeper integration between regulated banking infrastructure and crypto-native platforms as institutional demand accelerates.
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