Business
What You Can Learn About Job-Hunting From Dating Apps. Really.
love-bombingsituationshipghosting
Anyone who has ever interviewed for a job has received this wisdom from a gainfully employed friend: “Remember, you’re interviewing them too!” Those who have spent time swiping on dating apps may have heard the same advice. There’s a reason for that.
The dating and job markets aren’t that different. “Recruiters just glance at your profile,” said Kyle Lagunas, head of strategy and principal analyst at Aptitude Research, a research-based advisory firm. “You’re going to have 15 seconds before they swipe.”
In both cases, we need to know what we want. A superficial attraction? Something deeper? And in both cases, we want to know what makes us desirable. Because we are convenient at the moment? Because it seems like we both want similar things?
So, using lingo from the dating world, here’s an advice manual for navigating the “dates” we go on when we are hunting for a job, with actionable takeaways. Remember, every time we accept a “date” with anyone in our desired industry, we are being evaluated — even if we believe it’s just a coffee with a childhood friend’s older sibling, or a 10-minute call with a longtime mentor.
These tips may or may not lead you to your dream job. But they will give you more information about the workplace cultures you are considering so that you can make informed decisions.
situationship
/sich-oo-AY-shuhn-ship/
Dating:
A relationship (usually lasting three months or more) that isn’t exclusive, even though one partner wants it to be. Usually, this is a way for one party to enjoy the perks of a relationship without accountability.
Job-hunting:
A job without health insurance and/or with less than a yearlong contract (or no contract at all).
Situationship employers (otherwise known as gig employers) frequently like to call you “a prospective member of their family” or highlight “contributing to a purpose” during the recruiting process.
For experts, this kind of language is a red flag. “They say they are a family, but they don’t say what kind of family,” said Martin McGovern, a career consultant and executive coach. “The boss might see you as a family member, but then as soon as the budget changes, they will hire an external cousin and fire you.”
The “making a difference” lingo is more often used today in spaces with precarity and low pay, especially in the nonprofit world, said Erin McGoff, a career coach.
Situationship employers rely on family and purpose language because, whether or not they have revealed it yet, they know they cannot offer you a long-term commitment or health insurance.
Do not fall into this trap! They are not your family — you barely know them, and they want to hire you without giving you benefits or a true commitment.
If you are offered this job and decide to take it, continue your job hunt. Your employer is not committed to you, so you don’t owe them anything.
imaginationship
/uh-maj-uh-NAY-shuhn-ship/
Dating:
An elaborate relationship with your crush in your head (for example, if you fantasize about becoming someone’s spouse, but they see you as a no-frills hookup).
Job-hunting:
The search for a paid job when a company is really looking for an unpaid intern.
Imaginationships can be a pink flag. Define the relationship: Only work free hours if you believe they will benefit your career in the long run.
Free hours can be a way to form a relationship with a mentor, but tread carefully; given the power imbalance, it can also be a way to be taken advantage of.
breadcrumbing
/BRED-kruhm-ing/
Dating:
After hooking up, one partner texting intermittently but resisting any kind of concrete plan to meet up again.
Job-hunting:
An employer asking for increasing amounts of work during a multistage interview process, without financial compensation.
Breadcrumbing (in the case of job interviews, uncompensated work) can be a red or pink flag, said McGoff, the career coach. “I hear from people being asked to do assignments that not only take up a lot of their time, but where they create valuable assets the company uses,” she said. There are exceptions: “You need to use common sense. If it’s a role you really want, you can go the extra mile.”
But it might be worth asking some questions in response to their request: How many candidates are they requesting this material from? How long should the assignment take you? What skills is the assignment meant to showcase? Will the company be using the deliverables for anything other than job consideration? What is the offer timeline?
Thank them for the information. Depending on their answers, McGoff suggested politely offering a truncated version of the assignment. If a company requests 30 posts and 20 reels of social-media content, for example, ask if it would be acceptable to send five posts and two short-form videos.
“Some companies budget for this, so you can always ask if this is a case where they can offer compensation for your time,” McGoff said. But, she added, “don’t ask in an entitled way. Say, ‘Since this will take me X amount of hours, I’m inquiring to see if you offer that.’”
You also can always direct them to previous examples of your work that showcase the skills they are testing for in the assignment.
Based on their answers to your questions, consider, carefully, whether continuing to pursue this job is worth your time.
love-bombing
/LUV-bahm-ing/
Dating:
Receiving compliments, gifts and other gestures of affection without a promise of exclusivity.
Job-hunting:
In the recruitment and offer stages, receiving flattery and promises of promotion rather than a reasonable starting salary.
Love-bombing can feel good, but it doesn’t pay the bills.
Use that flattery to push for a better salary — and point to inflation and other economic challenges to justify annual increases.
Ask for written promises of salary bumps and title changes (ideally, as part of your contract). It may not happen, but it doesn’t hurt to ask.
Dating:
Entering into an exclusive, romantic relationship.
Job-hunting:
Landing a job with at least a yearlong contract, health insurance and retirement benefits.
Cuffing in the job-search world isn’t necessarily a bad thing: If this is the gig you want, great. If not, use this position to look more appealing to other jobs. Only leave your current position once you have a better offer (however you choose to define “better”).
Dating:
Boasting about attention from other matches in order to seem more appealing.
Job-hunting:
An employer talking about how many applications it has received.
Whelming in the job-search world is best ignored.
Or, if you are being hired in a cohort, talk to other candidates who received offers. Try to deduce the percentage of candidates who, when offered a job at the company, take it. (As with college admissions, this is called the yield rate.)
Yes, they might have a lot of interested applicants. But are you one of them? You need to figure that out for yourself.
Bonus points if they drop the line “It is harder to get a job here than get into Harvard.” (Matthew Bahl, workplace market lead and vice president at the Financial Health Network, a nonprofit financial services consultancy, said that this line is particularly popular in the management and consulting worlds.)
Dating:
When, after a date or hookup, one person doesn’t respond to a follow-up message or call. (Generally, it is ghosting only after two nonresponses.)
Job-hunting:
When you don’t hear back from an employer after interviewing for a job.
Ghosting after interviews, sadly, is all too common. Follow up once, maybe twice.
Do not wait around after that.
Bahl also noted that ghosting can be a red flag. “Is this really a place you want to spend your time, before they’re even paying you? They’re already not showing you the level of respect you would want to have or you would expect to show them.”
Dating:
Ghosting someone, but then, after at least a few months, reaching out as though the ghosting never happened. (Sometimes it is fun to respond to these texts with a simple ghost emoji.)
Job-hunting:
Failing to respond to a professional contact who asked a question or favor, but later reaching out with a different question or favor.
Zombieing, unlike ghosting, might be a positive thing — or not: If a professional contact reaches out to you out of the blue, they probably are looking for something. Figure out what that is.
If this is a person with power over you (someone who makes more money than you, for example, or has the power to help you get a job), proceed, but carefully: They’ve ghosted you once, and they will likely do it again.
Dating:
Keeping someone on a “roster” in case your first choice doesn’t work out. Often, this comes in the form of a late-night text from a hookup (“You up?”). But sometimes serial monogamists also keep a hookup on the bench — just in case they break up with their current significant other.
Job-hunting:
Rejecting a candidate but trying to keep the person interested in case the first choice declines the offer.
Benching is normal in hiring. “Expect them to have a roster,” said McGovern, the career counselor. “Treat companies how they treat you — always have a backup plan, always be dating on the side of your job.”
McGoff agreed: “I’m a huge advocate for staying on the roster. I’m a huge advocate for seeing job interviews as a networking opportunity. And if you don’t get the job, it’s not that their door is closed forever. It’s still an open door. It’s just that right then it didn’t work out, but down the road it might.”
But this kind of practice can be a warning signal. Check Glassdoor, a site where companies are rated by current and former employees, to see if there are reviews that mention turnover rates. If employees stay at this company for less than a year, that flag turns from pink to red.
Watch how employees talk about current and past employees — assume this is how you will be talked about when you are not in the room.
If you can speak to the last person who held the position you are being considered for, try to figure out what their experience was. Assume that yours will be similar if you are offered and take this job.
Business
How Energy Prices Are Driving Demand for Solar Panels and Heat Pumps
Across Europe, the lesson from an old proverb just might be taking hold: Fool me once, shame on you; fool me twice, shame on me.
For the second time in under five years, Europe is contending with an energy crisis set off by a war. Europeans have responded to the price shock by rushing to line up heat pumps, solar panels and electric vehicles. They are hoping to lower their bills and reduce their reliance on imported fossil fuels.
In March, the first month of the war in the Middle East, more than 344,000 electric vehicles were registered across Europe, over 40 percent more than a year earlier, according to the European Automobile Manufacturers’ Association. Solar panel sales for Britain’s biggest power company, Octopus Energy, jumped 50 percent. And in Germany, inquiries about residential solar systems doubled compared with recent months, according to E.ON, an energy company.
Over the first three months of the year, about 575,000 heat pumps were sold in 11 large European countries, up 17 percent from a year earlier, the European Heat Pump Association said. The increases were particularly large in France, Germany and Poland.
For Heizma, an Austrian company that installs heat pumps, solar panels and other residential electrification services, sales in March and April broke records.
Since the war stopped a vast majority of fuel shipments through the Strait of Hormuz, the price of European natural gas, which is relied on to heat homes and power factories, has risen about 40 percent.
As prices spiked, interest in alternative energy supplies kept rising. Michael Kowatschew, a founder of Heizma, said customer inquiries were up 20 percent. Many of them invoked the importance of “resilience” and “European sovereignty.”
Russia’s invasion of Ukraine in 2022 was a jolt for Europe, which had been dependent on Russia for critical supplies of energy. European governments turned to other gas and oil exporters, including the United States.
Europeans are noticing “more and more how dependent we are not only on fossil fuels but, through fossil fuels, on other countries and other regions,” Mr. Kowatschew said.
The European Union has spent an additional 24 billion euros on energy imports in under two months, said Ursula von der Leyen, the president of the European Commission.
“Households are now seeing that they are only one Trump-ignited war away from very expensive tank refueling or heating bills,” said Elisabetta Cornago, an energy and climate policy expert at the Center for European Reform.
This “shock-awareness factor” means that demand for electric vehicles, heat pumps and solar panels is likely to keep rising, she said.
Demand has increased even as European governments have started to cut taxes on energy bills and diesel and gasoline at the pump to shield households. The costs of solar panels and electric vehicles, still out of reach for some households, are becoming more affordable. Last week, Volkswagen, Europe’s largest automaker, revealed a new electric vehicle model with a starting price under €25,000 (about $29,000), more than 25 percent below a comparable VW popular model.
In Britain, the government said it would allow the sale of plug-in solar panels within the next few months. These devices, which can be attached to a balcony, can help curb energy bills and don’t require the more expensive installation of rooftop panels. They will be widely available in supermarkets and online.
In the meantime, rooftop solar has become more popular. Danny Hirst, the managing director at the Green Way Solar, which installs solar panels in England, has noticed a sharp increase in interest. Last fall, his company was receiving about 10 inquiries a week. Now, it sometimes gets 20 in a single day, he said.
“The general feeling that we’re hearing from clients now is that they’re just getting fed up with the uncertainty of energy prices,” Mr. Hirst said.
But will the interest be sustained? Companies and business groups said it was too soon to know.
For customers, there’s red tape. It can take weeks or months, partly because of regulatory approvals, for a customer to go from deciding to buy a heat pump or solar panels to installing them.
Then there is the push-pull issue of government policies over financial incentives or subsidies, which can drive consumer demand but cause it to taper if they are not designed properly.
Since the war started, countries across Europe have already put in place short-term measures to lower energy costs — more than €10 billion worth, according to an estimate by Bruegel, a think tank in Brussels.
The measures, such as tax cuts on gas at the pump and electricity bills, are predominately aimed at large parts of the population. Experts said governments should target their assistance to the most vulnerable households, while spending more to subsidize low-carbon energy.
This has echoes of the crisis from 2022. At the time, Europe had suddenly shifted away from Russian gas imported via pipelines, a prominent source of fuel. Energy prices rose sharply. Demand for electric vehicles, solar panels and heat pumps jumped.
But when Europe found other sources of natural gas and prices dropped from their peak, interest in renewable technologies waned. Meanwhile, governments had spent hundreds of billions of dollars to shield households and businesses from high energy costs, further reducing the urgency for households to switch to renewables, some analysts said.
Simone Tagliapietra, an energy and climate policy expert at Bruegel, said the lesson for policymakers from 2022 was that they should increase their support for low-carbon technologies, not broad based-measures that cheapen energy from oil and gas. The moment, he said, presents an opportunity for governments.
“We are facing a full-fledged oil and gas crisis,” Mr. Tagliapietra said.
At the same time, history shows that financial incentives needed to sustain consumer interest in technologies like solar panels must be consistent.
Mr. Hirst of the Green Way Solar has been in the solar industry for nearly a dozen years and has experienced the market’s ups and downs. There was a boom right after the 2022 crisis, he said, but then sales dropped. The promise of subsidies drove up interest in renewable technologies, but consumers then waited to make sure they received a subsidy before deciding to install solar panels or heat pumps.
There is a risk that this could happen again.
In Austria, demand for heat pumps dropped in the first three months of this year when some government funds for subsidies ran out.
Mr. Kowatschew at Heizma, the Austrian installation firm, said he was cautious about expanding too quickly. The company was established only two years ago. Its focus is on finding ways to make the installation process faster and more efficient so that workers can outfit two heat pumps a week instead of one, he said.
Still, business is good. Heizma made about €2 million in revenue in April, he said.
“Everyone now knows electrification makes sense,” he said. “It makes a lot of sense to switch to heat pumps, to solar and green electricity.”
Business
California tech company Cloudflare to lay off more than 1,000 workers, cites AI
Cloudflare is laying off 20% of its staff, the latest technology company to announce big cuts as it uses more artificial intelligence-powered tools.
The San Francisco web performance and cybersecurity company said it was getting rid of 1,100 people.
“The way we work at Cloudflare has fundamentally changed,” Chief Executive Matthew Prince and Chief Operating Officer Michelle Zatlyn told employees in an e-mail. “We don’t just build and sell AI tools and platforms. We are our own most demanding customer.”
It is the latest tech company this week to announce massive layoffs as tech workers embrace the use of AI agents to perform tasks such as generating code more quickly. Coinbase said Tuesday that it would cut 14% of its workforce, or roughly 700 workers. PayPal is reportedly planning to slash 20% of its staff.
Other companies such as Meta, Block and Oracle have announced layoffs this year. From January to April, U.S. tech employers announced 85,411 job cuts, up 33% from the same period last year, outplacement and executive coaching firm Challenger, Gray & Christmas said Thursday.
Cloudflare’s email, which was published on its blog, said that in the last three months, its use of AI has jumped more than 600%. Employees in various roles in engineering, HR, finance and marketing are running “thousands of AI agent sessions each day to get their work done,” and the company has to be “intentional” as it prepares for the “agentic AI era,” the email said.
Cloudflare executives added that the company is hoping to avoid further major layoffs.
“We are making these changes now because making smaller, repeated cuts or dragging a reorganization out over multiple quarters creates prolonged emotional uncertainty for employees and stalls our ability to build,” the email said.
The company estimates that severance and other restructuring will cost between $140 million and $150 million for 2026.
Cloudflare didn’t say how many of those cuts will be in its San Francisco office. The company has offices in other parts of the world, including Asia, Europe and the Middle East, according to its website.
As of December, Cloudflare had 5,156 employees.
Cloudflare announced job cuts the same day it reported its first-quarter earnings. The company’s revenue jumped 34% year-over-year to $639.8 million in the first quarter. It posted a net loss of $22.9 million.
But the company’s forecast for the second quarter fell short of Wall Street’s expectations. Cloudflare projected revenue of $664 million to $665 million for the second quarter, which was lower than the $666 million Wall Street anticipated.
Cloudflare’s stock dropped roughly 18% to $209 per share in after-hours trading.
Business
Why Stocks and Bonds Are Responding Differently to the Iran War
The unique global status of the U.S. dollar and financial markets, and the strength of the U.S. economy, have enabled the government to retain its current rating. “A large, dynamic economy, the dollar’s reserve-currency role and the depth and liquidity of U.S. capital markets are key sovereign rating strengths,” Fitch said. But a variety of “governance” issues under the Trump administration, as well as the conflict in the Middle East, along with persistent and widening budget deficits, have challenged that credit rating.
Nonetheless, U.S. Treasuries have attracted global investors as a “safe haven” during the conflict. Other countries, like Britain, don’t have that status now. British 30-year government bonds, known as gilts, have reached their highest level since 1998. And Britain’s benchmark 10-year bond yield was close to 5 percent, a premium of more than 0.6 percentage points above the equivalent Treasury.
Major world central banks have responded defensively to these financial storms. As I wrote last week, the Bank of Japan, European Central Bank, Bank of England and Federal Reserve have all decided to take no action on their key interest rates because of the dual risks posed by rising oil prices resulting from the war with Iran: There are heightened risks of both runaway inflation and throttled economic growth.
That dilemma continues. Kevin M. Warsh, nominated to succeed Jerome H. Powell as Federal Reserve chair, has spoken frequently of the need to trim interest rates but the markets are skeptical. They project no Fed action on rates through December 2027 as the most likely outcome, with a greater possibility of interest rate increases than of reductions, according to futures prices tracked by CME FedWatch.
In short, central banks, which control the shortest-duration interest rates, and the bond market, which sets longer rates, view the economic environment with a jaundiced eye. There is a range of possibilities, from prosperity in many developed markets to chaos if the conflict in the Middle East widens. Fixed-income markets tend to focus on risks more than on the potential for windfall profits that the stock market cherishes.
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