Business
TikTok to crack down on content that promotes disordered eating and dangerous weight-loss habits
Saying it does not want to promote negative body comparisons, TikTok is cracking down on posts about disordered eating, dangerous weight loss habits and potentially harmful weight management products.
The wildly popular social media app updated its community guidelines last week, introducing a slate of rules that it hopes will make the platform a safer place for its roughly 1 billion users worldwide.
The initiative comes at a time when TikTok, which is owned by Beijing technology firm ByteDance, is facing increased scrutiny over its operations and content as it fights a potential ban in the U.S.
Weight loss videos make up a huge category on TikTok, with influencers extensively detailing and demonstrating how they slimmed down. Such videos have proliferated in the last few years with the rise of injectable prescription drugs such as Ozempic, Wegovy and Mounjaro, which many people are using to shed weight quickly.
Critics say the skyrocketing demand for the drugs has exposed the cracks in the body positivity movement, showing that there is still immense pressure to look thin at whatever cost. They say TikTok and Instagram, anti-aging filters, selfie culture and relentless celebrity and influencer self-promotion have all contributed to the problem.
TikTok already had policies around body image and disordered eating, but the updated guidelines explicitly break down such content into four categories: allowed; not allowed; restricted to users 18 and older; and ineligible for the “For You Feed,” TikTok’s personalized recommendation algorithm. They go into effect May 17.
The guidelines are intended to “improve understanding and bring greater transparency about our rules and how we enforce them,” Adam Presser, TikTok’s head of operations as well as the company’s trust and safety unit, said in a statement.
In the past, TikTok creators said they would sometimes see posts restricted or removed without understanding why they were flagged.
TikTok now clearly states that it bans videos “showing, describing, promoting, or offering or requesting coaching for disordered eating or dangerous weight-loss behaviors.”
The company defines those behaviors as extreme low-calorie diets, binging and intentional vomiting, misusing medication or supplements for weight loss and exercising through serious injuries or illness.
TikTok specifically called out content that shows or promotes unhealthy body measurements and “body checking” trends, such as comparing the size of body parts to household objects, as not allowed. Facilitating the trade or marketing of weight loss or muscle gain products is also on its way out.
Content that will be restricted to users 18 and older — and which will also be ineligible for the For You Feed — includes showing or promoting “potentially harmful weight-management behaviors” such as restrictive low-calorie diets; using medication or supplements for weight loss or muscle gain; and exercises designed for rapid and significant weight loss, such as “cardio routines that promise to help you lose a waist size in a week,” the company said.
TikTok also said it would restrict before-and-after transformation photos promoting weight loss and muscle gain products, as well as videos that promote body types as “ideal or perfect” when associated with potentially harmful weight management behaviors.
“We want TikTok to be a place that encourages self-esteem,” the company said.
Creators who have documented their weight loss journeys using the new class of trendy medications said they were disappointed by the crackdown. TikTok, they said, has become an important resource and close-knit community for people who have struggled for years to shed pounds and get healthy.
You’re just shutting down and secluding a group of people that is already so used to being shamed and put in a corner.
— Kelsey Martinez, 32, a content creator who has chronicled her weight-loss journey on TikTok
“I think countless amounts of lives have been saved by the ability to communicate about these medications,” said Kelsey Martinez, 32, who began posting about using Mounjaro, a medication intended to treat Type 2 diabetes, to lose weight in September 2022. She weighed 232 pounds when she started using the weekly injectable; by last fall, she was down to 153.
“It’s giving people who are obese access and that’s something we don’t always have,” said Martinez, who lives in Los Angeles and has 296,000 TikTok followers. “So I think it’s going to be very harmful. You’re just shutting down and secluding a group of people that is already so used to being shamed and put in a corner.”
A spokesperson for TikTok said content about medically necessary health interventions under the guidance of a medical or health professional is allowed, including discussions about glucagon-like peptide 1 medications, which includes the diabetes drug Ozempic. The spokesperson added that content about using GLP-1 medications for weight loss could still be discovered in other ways, such as through search tools or by following an account, even if it is ineligible for the For You Feed.
Showing or describing competitive eating contests; fitness routines, sports and nutrition that are not primarily focused on extreme weight loss, marathon training or bodybuilding competitions; and religious diet behavior and fasting will still be allowed.
TikTok users will be permitted to condemn disordered eating, dangerous weight loss behaviors or potentially harmful weight management “as long as it does not show or describe a diet or behavior,” the company said.
Michelle York, a full-time content creator from Moorpark, said she understood that the app is in a “really tough spot” right now as it faces a divest-or-ban bill in the U.S., where it has 170 million users.
“TikTok is under a big microscope, and they need to go out of their way to make sure it’s a safe space,” York, 40, said. But “I think they’re overcompensating by making these new guidelines.”
Even though she believes her content is beneficial and far from promoting “get-thin-quick supplements,” and despite her follower base of 203,000 people imploring her to keep the weight loss content coming, she has already turned some of her old Mounjaro videos private and will focus even more on lifestyle and beauty content going forward.
“It’s really disheartening to be told I can’t share that here anymore, and now it’s at risk of my platform, which I worked so hard to build,” York said. “The problem is, this is now my job — I rely on this as my income and I can’t post things to jeopardize that.”
TikTok’s latest community guidelines also include new and updated definitions on the company’s policies around hate speech and health misinformation.
In announcing the updated rules, TikTok said it would introduce a “warning strike” when a creator violates the platform’s community guidelines for the first time.
“The warning strike does not count toward an account’s strike tally, but any future violations will,” Presser said. “We notify creators about which rule they’ve broken and how they can appeal if they believe a mistake has been made. Zero-tolerance policies (for example, incitement to violence) aren’t eligible for these reminders; accounts will immediately be banned.”
Business
As Delta Reports Profits, Airlines Are Optimistic About 2025
This year just got started, but it is already shaping up nicely for U.S. airlines.
After several setbacks, the industry ended 2024 in a fairly strong position because of healthy demand for tickets and the ability of several airlines to control costs and raise fares, experts said. Barring any big problems, airlines — especially the largest ones — should enjoy a great year, analysts said.
“I think it’s going to be pretty blue skies,” said Tom Fitzgerald, an airline industry analyst for the investment bank TD Cowen.
In recent weeks, many major airlines upgraded forecasts for the all-important last three months of the year. And on Friday, Delta Air Lines said it collected more than $15.5 billion in revenue in the fourth quarter of 2024, a record.
“As we move into 2025, we expect strong demand for travel to continue,” Delta’s chief executive, Ed Bastian, said in a statement. That put the airline on track to “deliver the best financial year in Delta’s 100-year history,” he said.
The airline also beat analysts’ profit estimates and said it expected earnings per share, a measure of profitability, to rise more than 10 percent this year.
Delta’s upbeat report offers a preview of what are expected to be similarly rosy updates from other carriers that will report earnings in the next few weeks. That should come as welcome news to an industry that has been stifled by various challenges even as demand for travel has rocketed back after the pandemic.
“For the last five years, it’s felt like every bird in the sky was a black swan,” said Ravi Shanker, an analyst focused on airlines at Morgan Stanley. “But it appears that this industry does have its ducks in a row.”
That is, of course, if everything goes according to plan, which it rarely does. Geopolitics, terrorist attacks, air safety problems and, perhaps most important, an economic downturn could tank demand for travel. Rising costs, particularly for jet fuel, could erode profits. Or the industry could face problems like a supply chain disruption that limits availability of new planes or makes it harder to repair older ones.
Early last year, a panel blew off a Boeing 737 Max during an Alaska Airlines flight, resurfacing concerns about the safety of the manufacturer’s planes, which are used on most flights operated by U.S. airlines, according to Cirium, an aviation data firm.
The incident forced Boeing to slow production and delay deliveries of jets. That disrupted the plans of some airlines that had hoped to carry more passengers. And there was little airlines could do to adjust because the world’s largest jet manufacturer, Airbus, didn’t have the capacity to pick up the slack — both it and Boeing have long order backlogs. In addition, some Airbus planes were afflicted by an engine problem that has forced carriers to pull the jets out of service for inspections.
There was other tumult, too. Spirit Airlines filed for bankruptcy. A brief technology outage wreaked havoc on many airlines, disrupting travel and resulting in thousands of canceled flights in the heart of the busy summer season. And during the summer, smaller airlines flooded popular domestic routes with seats, squeezing profits during what is normally the most lucrative time of year.
But the industry’s financial position started improving when airlines reduced the number of flights and seats. While that was bad for travelers, it lifted fares and profits for airlines.
“You’re in a demand-over-supply imbalance, which gives the industry pricing power,” said Andrew Didora, an analyst at the Bank of America.
At the same time, airlines have been trying to improve their businesses. American Airlines overhauled a sales strategy that had frustrated corporate customers, helping it win back some travelers. Southwest Airlines made changes aimed at lowering costs and increasing profits after a push by the hedge fund Elliott Management. And JetBlue Airways unveiled a strategy with similar aims, after a less contentious battle with the investor Carl C. Icahn.
Those improvements and industry trends, along with the stabilization of fuel, labor and other costs, have created the conditions for what could be a banner 2025. “All of this is the best setup we’ve had in decades,” Mr. Shanker said.
That won’t materialize right away, though. Travel demand tends to be subdued in the winter. But business trips pick up somewhat, driven by events like this week’s Consumer Electronics Show in Las Vegas.
The positive outlook for 2025 is probably strongest for the largest U.S. airlines — Delta, United and American. All three are well positioned to take advantage of buoyant trends, including steadily rebounding business travel and customers who are eager to spend more on better seats and international flights.
But some smaller airlines may do well, too. JetBlue, Alaska Airlines and others have been adding more premium seats, which should help lift profits.
While he is optimistic overall, Mr. Shanker acknowledged that the industry was vulnerable to a host of potential problems.
“I mean, this time last year you were talking about doors falling off planes,” he said. “So who knows what might happen.”
Business
Insurance commissioner issues moratorium on home policy cancellations in fire zones
California Insurance Commissioner Ricardo Lara has issued a moratorium that bars insurers from canceling or non-renewing home policies in the Pacific Palisades and the San Gabriel Valley’s Eaton fire zones.
The moratorium, issued Thursday, protects homeowners living within the perimeter of the fire and in adjoining ZIP codes from losing their policies for one year, starting from when Gov. Gavin Newsom declared a state of emergency on Wednesday.
The moratoriums, provided for under state law, are typically issued after large fires and apply to all policyholders regardless of whether they have suffered a loss.
Lara also urged insurers to pause for six months any pending non-renewals or cancellations that were issued up to 90 days before Jan. 7 that were to take effect after the start of the fires — something he does not have authority to prohibit.
“I call upon all property insurance companies to halt these non-renewals and cancellations and provide essential stability for our communities, allowing consumers to focus on what’s important at the moment — their safety and recovery,” said Lara on Friday during a press conference in downtown Los Angeles.
Insurance companies in California have wide latitude to not renew home policies after they expire, though they must provide at least 75 days’ notice. However, policies in force can be canceled only for reasons such as non-payment and fraud.
Insurers have dropped hundreds of thousands of policyholders across California in recent years citing the increasing risk and severity of wind-driven wildfires attributed to climate change. The insurance department said residents living in fire zones can be subject to sudden non-renewals, prompting the need for the moratoriums.
In addition, Lara asked insurers to extend to policyholders affected by the fires time to pay their premiums that go beyond the existing 60-day grace period that is mandatory under state law.
It’s not clear how many homeowners in Pacific Palisades and elsewhere might not have had coverage, but many homeowners reported that insurers had not renewed their policies before the disaster struck. State Farm last year told the Department of Insurance it would not renew 1,626 policies in Pacific Palisades when they expired, starting last July.
Residents can visit the Department of Insurance website at insurance.ca.gov to see if their ZIP codes are included in the moratorium. They can also contact the department at (800) 927-4357 or via chat or email if they think their insurer is in violation of the law.
The Pacific Palisades fire, the most destructive fire in Los Angeles history, as of Friday morning had grown to more than 20,000 acres, burning more than 5,000 homes, businesses and other buildings. It was 6% contained.
The Eaton fire, which has burned many structures in Altadena and Pasadena, has spread to nearly 14,000 acres and was 3% contained as of early Friday. Ten people have died in the fires.
Business
In Los Angeles, Hotels Become a Refuge for Fire Evacuees
The lobby of Shutters on the Beach, the luxury oceanfront hotel in Santa Monica that is usually abuzz with tourists and entertainment professionals, had by Thursday transformed into a refuge for Los Angeles residents displaced by the raging wildfires that have ripped through thousands of acres and leveled entire neighborhoods to ash.
In the middle of one table sat something that has probably never been in the lobby of Shutters before: a portable plastic goldfish tank. “It’s my daughter’s,” said Kevin Fossee, 48. Mr. Fossee and his wife, Olivia Barth, 45, had evacuated to the hotel on Tuesday evening shortly after the fire in the Los Angeles Pacific Palisades area flared up near their home in Malibu.
Suddenly, an evacuation alert came in. Every phone in the lobby wailed at once, scaring young children who began to cry inconsolably. People put away their phones a second later when they realized it was a false alarm.
Similar scenes have been unfolding across other Los Angeles hotels as the fires spread and the number of people under evacuation orders soars above 100,000. IHG, which includes the Intercontinental, Regent and Holiday Inn chains, said 19 of its hotels across the Los Angeles and Pasadena areas were accommodating evacuees.
The Palisades fire, which has been raging since Tuesday and has become the most destructive in the history of Los Angeles, struck neighborhoods filled with mansions owned by the wealthy, as well as the homes of middle-class families who have owned them for generations. Now they all need places to stay.
Many evacuees turned to a Palisades WhatsApp group that in just a few days has grown from a few hundred to over 1,000 members. Photos, news, tips on where to evacuate, hotel discount codes and pet policies were being posted with increasing rapidity as the fires spread.
At the midcentury modern Beverly Hilton hotel, which looms over the lawns and gardens of Beverly Hills, seven miles and a world away from the ash-strewed Pacific Palisades, parking ran out on Wednesday as evacuees piled in. Guests had to park in another lot a mile south and take a shuttle back.
In the lobby of the hotel, which regularly hosts glamorous events like the recent Golden Globe Awards, guests in workout clothes wrestled with children, pets and hastily packed roll-aboards.
Many of the guests were already familiar with each other from their neighborhoods, and there was a resigned intimacy as they traded stories. “You can tell right away if someone is a fire evacuee by whether they are wearing sweats or have a dog with them,” said Sasha Young, 34, a photographer. “Everyone I’ve spoken with says the same thing: We didn’t take enough.”
The Hotel June, a boutique hotel with a 1950s hipster vibe a mile north of Los Angeles International Airport, was offering evacuees rooms for $125 per night.
“We were heading home to the Palisades from the airport when we found out about the evacuations,” said Julia Morandi, 73, a retired science educator who lives in the Palisades Highlands neighborhood. “When we checked in, they could see we were stressed, so the manager gave us drinks tickets and told us, ‘We take care of our neighbors.’”
Hotels are also assisting tourists caught up in the chaos, helping them make arrangements to fly home (as of Friday, the airport was operating normally) and waiving cancellation fees. A spokeswoman for Shutters said its guests included domestic and international tourists, but on Thursday, few could be spotted among the displaced Angelenos. The heated outdoor pool that overlooks the ocean and is usually surrounded by sunbathers was completely deserted because of the dangerous air quality.
“I think I’m one of the only tourists here,” said Pavel Francouz, 34, a hockey scout who came to Los Angeles from the Czech Republic for a meeting on Tuesday before the fires ignited.
“It’s weird to be a tourist,” he said, describing the eerily empty beaches and the hotel lobby packed with crying children, families, dogs and suitcases. “I can’t imagine what it would feel like to be these people,” he said, adding, “I’m ready to go home.”
Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2025.
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