Business
Opinion: Happy birthday, Amazon? Why one longtime user isn't celebrating the tech behemoth's 30th
I had just started my master’s degree in artificial intelligence when a classmate asked if I’d heard of Amazon, a new online bookstore where you could order basically any book in the world and have it shipped to your front door. Feeling all the excitement of a middle school book fair flooding back, I entered the world of Amazon.com and ordered a beautiful book. It felt revolutionary and futuristic but still cozy and personal. At the end of that year, 1995, Amazon sent loyal customers, including me, a free coffee mug for the holidays.
It would have been hard to imagine then that the small business famously run out of Jeff Bezos’ Bellevue, Wash., garage would be celebrating its 30th anniversary and a mind-bending $1.97 trillion net worth today. I continue to use Amazon to order gadgets and basic necessities, watch movies and shows and read books on a Kindle. I do all of this even though I know the once-beloved bookseller has become a data-hungry behemoth that is laying waste to personal privacy.
Today, Amazon sells basically everything and knows basically everything, from our favorite toilet paper to our kids’ questions for Alexa to what’s going on in our neighborhoods — and has let police in on that, too! Amazon knows where we live, what our voices sound like, who our contacts are, how our credit histories are, at what temperature we like to keep our homes and even whether we have allergies or other health issues.
Based on this information, the company infers a whole profile: It potentially knows whether we’re gay or straight, married or divorced, Republican or Democratic, sexually active or not, religious or secular. It knows how educated we are and how much money we make. And it uses this data to sell to us better.
As a privacy researcher, I advocate for strong consumer privacy protections. After spending the better part of a decade going through privacy policies with a fine-tooth comb, I can safely say that Amazon has been worse for privacy than nearly any other company. It’s not just that Amazon has awful privacy policies; it’s also that, along with Facebook and Google, it co-authored our terrible targeted-ad economy, built on siphoning as much data as possible from users so that anyone with access to it can manipulate you into buying more stuff.
Considering the importance of freedom to America’s origin story, it’s ironic that the country is so beholden to a company that has manipulation of our free will down to a science.
“Did you just buy these Italian coffee beans?” Amazon asks us. “Here’s what you should buy next.”
Privacy and free will are inextricably intertwined: Both rest on being left to decide who we are, what we want and when we want it without anyone watching or interfering. Privacy is good for our mental health and good for society. Neither corporations nor governments — which have a way of acquiring the data the companies collect — should have access to unlimited knowledge about who we are and what we do all the time.
Amazon has played a pivotal role in making that possible. Its war on privacy took a particularly dystopian turn recently in Britain, where some train stations were using an Amazon artificial intelligence system called Rekognition to scan passengers’ faces and determine their age, gender and emotional state, whether happy, sad or angry; identify supposedly antisocial behavior such as running, shouting, skateboarding and smoking; and guess if they were suicidal. It’s like Orwell’s thought police came to life, but instead of Big Brother, it’s Big Bezos.
The worst part is that we just went right along with this intrusion in exchange for cheap stuff and free two-day shipping.
Unfortunately, Amazon has become almost a basic necessity. But we can take steps to rein in its worst consequences.
Consumers shouldn’t bear the burden of making Amazon better; policymakers and regulators should. A good place for them to start is with the American Privacy Rights Act, legislation currently before Congress. It isn’t perfect, but it would at least address our glaring lack of a federal privacy law. State privacy laws form a patchwork that varies widely in how well it protects consumers.
We need to start thinking of data privacy as a human right. The idea that companies have a right to all the data they can collect on and infer about us is absolutely bonkers. Thirty years ago, no one would have agreed with it.
This isn’t how the world should work, and it’s particularly terrifying that this is where we are as we enter the age of artificial intelligence. Generative AI programs, like the chatbots we hear about constantly, are designed to root out as much personal information as they can, supposedly to make them more effective. And Amazon is upgrading its Alexa assistant to incorporate generative AI technology.
Nothing I can impulse-buy on Amazon will help me feel better about a future with no privacy, mass surveillance and pervasive monitoring of our feelings and tendencies. What started as a beautiful book and a free mug has yielded a world where everything I buy, everywhere I go and, perhaps in the not-so-distant future, every emotion I feel can be tracked and turned into inferences to sell me more stuff or push dangerous ideologies or advance any other purpose that corporations or governments deem useful. If it sounds dystopian, that’s because it is.
Jen Caltrider is the director of Mozilla’s *Privacy Not Included project.
Business
How We Cover the White House Correspondents’ Dinner
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Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
Business
MrBeast company sued over claims of sexual harassment, firing a new mom
A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.
The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.
“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.
Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.
Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.
In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”
When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”
Paez refuted the claim.
“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.
Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”
“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.
When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”
At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”
In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.
In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”
In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.
Mavromatis alleges that she was demoted and then fired.
Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.
Business
Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO
Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.
Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.
The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.
“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.
Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.
Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.
The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.
“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”
Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.
Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.
Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.
“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”
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