Netflix said it will open retail complexes next year in Dallas and in King of Prussia, Pa., a major step for the streaming giant as it continues its push into in-person experiences as a way to capitalize on popular franchises such as “Bridgerton.”
The Los Gatos, Calif.-based company on Tuesday announced the locations of its new Netflix House venues, which will sell food and merchandise based on the streamer’s programs. The spaces will also let visitors walk through a replica of a “Bridgerton” set or compete in a challenge from “Squid Game.”
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” Marian Lee, Netflix’s chief marketing officer, said in a post on Netflix’s promotional website Tudum.
The two stores will each take up more than 100,000 square feet, filling spaces that were previously occupied by department stores.
Netflix declined to share information on the length of the leases or amount of investment in the two Netflix House locations.
Advertisement
Lee said Netflix House “represents the next generation of our distinctive offerings,” adding that the company has already launched more than 50 experiences in 25 cities.
Fans have flocked to Netflix events centered on its most popular titles, including “Bridgerton,” with some fans dressing up for balls that resemble the ones depicted in the Regency-era alternative history romance series.
Netflix uses such events to promote its content and keep fans engaged between seasons.
In addition, Netflix has expanded its retail offerings over time, selling “Bridgerton”-themed candles and soaps at retailers such as Bath & Body Works and opening pop-up eateries.
President Biden’s top antitrust enforcers have promised to sue monopolies and block big mergers — a cornerstone of the administration’s economic agenda to restore competition to the economy.
Below are 15 major cases brought by the Justice Department and Federal Trade Commission since late 2020 (including cases against Google and Meta initially filed during the Trump administration just before Mr. Biden took office).
Advertisement
The government has won several but not all the cases. And with only a few months remaining for the current administration, the number of suits is climbing, as regulators go after dominant companies in tech, pharmaceuticals, finance and even groceries.
new video loaded: Federal Reserve Cuts Interest Rates for the First Time in Four Years
transcript
transcript
Federal Reserve Cuts Interest Rates for the First Time in Four Years
Jerome H. Powell, the Fed chair, said that the central bank would take future interest rate cuts “meeting by meeting” after lowering rates by a half percentage point, an unusually large move.
Today, the Federal Open Market Committee decided to reduce the degree of policy restraint by lowering our policy interest rate by a half percentage point. Our patient approach over the past year has paid dividends. Inflation is now much closer to our objective, and we have gained greater confidence that inflation is moving sustainably toward 2 percent. We’re going to take it meeting by meeting. As I mentioned, there’s no sense that the committee feels it’s in a rush to do this. We made a good, strong start to this, and that’s really, frankly, a sign of our confidence — confidence that inflation is coming down.