Business
Elon Musk says he's moving SpaceX and X headquarters from California to Texas
Elon Musk said Tuesday on X that he is moving the headquarters of both SpaceX and the social media platform formerly known as Twitter to Texas — citing several criticisms he has of California and doing business in San Francisco.
Pointing to a new state law that bans teachers from telling families about student gender identity changes, Musk tweeted that he is moving the headquarters of SpaceX from Hawthorne to the company’s launch test site in Texas.
The move would be a blow to Southern California, where SpaceX has helped to anchor a burgeoning space economy.
“This is the final straw,” Musk posted shortly after noon. “Because of this law and the many others that preceded it, attacking both families and companies, SpaceX will now move its HQ from Hawthorne, California, to Starbase, Texas.”
The law the SpaceX founder cited was signed by Gov. Gavin Newsom on Monday after a contentious battle between conservative school boards concerned about parental rights and LGBTQ+ activists worried about vulnerable youths.
Later Tuesday, Newsom retweeted an older Donald Trump post on X about Musk with the comment: “You bent the knee.”
Trump’s tweet talked about how Musk came to the White House seeking help for all his “subsidized projects, whether it’s electric cars that don’t drive long enough, driverless cars that crash, or rocketships to nowhere… I could have said, ‘drop to your knees and beg,’ and he would have done it.”
Shortly after his post about moving SpaceX, Musk posted that he would also move X, formerly known as Twitter, from San Francisco to Austin, saying that he has “had enough of dodging gangs of violent drug addicts just to get in and out of the building.”
Since acquiring Twitter in 2022 in a $44-billion deal, Musk has made sweeping and controversial changes to the social media site, firing top executives and laying off thousands of employees.
The announcement is the latest salvo in Musk’s long-running feud with California and comes nearly three years after he announced the move of Tesla’s headquarters to Austin from Palo Alto, citing the high cost of housing and long commutes for employees. The electric vehicle company maintains a manufacturing operation in Fremont.
It comes amid the highly charged presidential campaign during which the libertarian Musk has increasingly moved to the right. The Wall Street Journal reported Tuesday that the billionaire plans to give $45 million a month to a new pro-Trump super PAC called America PAC.
Musk has an estimated net worth of $254 billion, making him the world’s wealthiest person, according to Forbes. His announcements drew immediate applause from Republicans. GOP Texas Sen. Ted Cruz posted: “Let freedom ring!”
California Assembly Republican Leader James Gallagher, who voted against the parental notification law, issued a statement that “Gavin Newsom’s anti-parent agenda isn’t just bad for families — now it’s doing serious damage to California’s economy.”
Musk also drew a comment from the other side of the political spectrum, with Democratic state Sen. Scott Wiener, who represents San Francisco, posting that Musk hugely benefited from California subsidies. “Will this be a fake temper tantrum move just like Tesla’s fake ‘move’ to Texas?”
In an interview, Wiener said, “I’m not confident that whatever he’s going to do has anything to do with a law that we passed to protect the safety of trans kids.” He added, “He has a history of saying one thing and it not being true.”
Newsom declined to comment on Musk’s announcements.
Musk, who announced in 2020 that he had moved from Los Angeles to Texas, has previously complained about crime in San Francisco. Last year, he said in a post that a friend had experienced two shootings outside his apartment in the city, with a bullet going through his wall.
In posting he would move SpaceX’s headquarters, it was unclear whether Musk was referring just to the company’s executive offices or also production and other employees.
Founded in 2002, SpaceX has deep ties to Los Angeles. In 2007, it moved into a former Northrop Corp. facility off Crenshaw Boulevard that it rapidly expanded last decade.
The sprawling Hawthorne campus is the location of the company’s mission control center and employs thousands of workers who design and build the company’s spacecraft, including the workhorse Falcon 9. SpaceX’s Dragon capsule, made to service the International Space Station, also was built there under a $2.6-billion contract with NASA.
Other facilities in Southern California include one at Vandenberg Space Force Base near Lompoc, where it wants to expand operations. SpaceX is seeking approval to launch 90 rockets from the Santa Barbara County launch site by 2026.
The company also conducts rocket launches in Florida and from Starbase, a site in Boca Chica, Texas, off the Gulf of Mexico. That is where it is building and has launched its massive Starship rocket, which SpaceX intends to send to the moon.
SpaceX has recently suffered some setbacks.
Last week, the Federal Aviation Administration grounded the company’s Falcon 9 rocket after its second stage failed to boost a payload of the company’s Starlink internet satellites into orbit during an uncrewed mission.
And last month, SpaceX and Musk were sued by eight former employees who allege that they were fired after asking the company to address a toxic work culture they say is rife with sexual harassment and discrimination. The company has declined to respond to the claims.
Last year, the Justice Department sued the company, alleging that it discriminated against employees and refugees by discouraging them from applying for jobs and by refusing to consider or hire them because of their citizenship status.
Times staff writer Caroline Petrow-Cohen contributed to this report.
Business
How We Cover the White House Correspondents’ Dinner
Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.
Politicians in Washington and the reporters who cover them have an often adversarial relationship.
But on the last Saturday in April, they gather for an irreverent celebration of press freedom and the First Amendment at the Washington Hilton Hotel: The White House Correspondents’ Association dinner.
Hosted by the association, an organization that helps ensure access for media outlets covering the presidency, the dinner attracts Hollywood stars; politicians from both parties; and representatives of more than 100 networks, newspapers, magazines and wire services.
While The Times will have two reporters in the ballroom covering the event, the company no longer buys seats at the party, said Richard W. Stevenson, the Washington bureau chief. The decision goes back almost two decades; the last dinner The Times attended as an organization was in 2007.
“We made a judgment back then that the event had become too celebrity-focused and was undercutting our need to demonstrate to readers that we always seek to maintain a proper distance from the people we cover, many of whom attend as guests,” he said.
It’s a decision, he added, that “we have stuck by through both Republican and Democratic administrations, although we support the work of the White House Correspondents’ Association.”
Susan Wessling, The Times’s Standards editor, said the policy is a product of the organization’s desire to maintain editorial independence.
“We don’t want to leave readers with any questions about our independence and credibility by seeming to be overly friendly with people whose words and actions we need to report on,” she said.
The celebrity mentalist Oz Pearlman is headlining the evening, in lieu of the usual comedy set by the likes of Stephen Colbert and Hasan Minhaj, but all eyes will be on President Trump, who will make his first appearance at the dinner as president.
Mr. Trump has boycotted the event since 2011, when he was the butt of punchlines delivered by President Barack Obama and the talk show host Seth Meyers mocking his hair, his reality TV show and his preoccupation with the “birther” movement.
Last month, though, Mr. Trump, who has a contentious relationship with the media, announced his intention to attend this year’s dinner, where he will speak to a room full of the same reporters he often derides as “enemies of the people.”
Times reporters will be there to document the highs, the lows and the reactions in the room. A reporter for the Styles desk has also been assigned to cover the robust roster of after-parties around Washington.
Some off-duty reporters from The Times will also be present at this late-night circuit, though everyone remains cognizant of their roles, said Patrick Healy, The Times’s assistant managing editor for Standards and Trust.
“If they’re reporting, there’s a notebook or recorder out as usual,” he said. “If they’re not, they’re pros who know they’re always identifiable as Times journalists.”
For most of The Times’s reporters and editors, though, the evening will be experienced from home.
“The rest of us will be able to follow the coverage,” Mr. Stevenson said, “without having to don our tuxes or gowns.”
Business
MrBeast company sued over claims of sexual harassment, firing a new mom
A former female staffer who worked for Beast Industries, the media venture behind the popular YouTube channel MrBeast, is suing the company, alleging she was sexually harassed and fired shortly after she returned from maternity leave.
The employee, Lorrayne Mavromatis, a Brazilian-born social media professional, alleges in a lawsuit she was subjected to sexual harassment by the company’s management and demoted after she complained about her treatment. She said she was urged to join a conference call while in labor and expected to work during her maternity leave in violation of the Family and Medical Leave Act, according to the federal complaint filed Wednesday in the U.S. District Court for the Eastern District of North Carolina.
“This clout-chasing complaint is built on deliberate misrepresentations and categorically false statements, and we have the receipts to prove it. There is extensive evidence — including Slack and WhatsApp messages, company documents, and witness testimony — that unequivocally refutes her claims. We will not submit to opportunistic lawyers looking to manufacture a payday from us,” Gaude Paez, a Beast Industries spokesperson, said in a statement.
Jimmy Donaldson, 27, began MrBeast as a teen gaming channel that soon exploded into a media company worth an estimated $5 billion, with 500 employees and 450 million subscribers who watch its games, stunts and giveaways.
Mavromatis, who was hired in 2022 as its head of Instagram, described a pervasive climate of discrimination and harassment, according to the lawsuit.
In her complaint, she alleges the company’s former CEO James Warren made her meet him at his home for one-on-one meetings while he commented on her looks and dismissed her complaints about a male client’s unwanted advances, telling her “she should be honored that the client was hitting on her.”
When Mavromatis asked Warren why MrBeast, Donaldson, would not work with her, she was told that “she is a beautiful woman and her appearance had a certain sexual effect on Jimmy,” and, “Let’s just say that when you’re around and he goes to the restroom, he’s not actually using the restroom.”
Paez refuted the claim.
“That’s ridiculous. This is an allegation fabricated for the sole purpose of sparking headlines,” Paez said.
Mavromatis said she endured a slate of other indignities such as being told by Donaldson that she “would only participate in her video shoot if she brought him a beer.”
“In this male-centric workplace, Plaintiff, one of the few women in a high-level role, was excluded from otherwise all-male meetings, demeaned in front of colleagues, harassed, and suffered from males be given preferential treatment in employment decisions,” states the complaint.
When Mavromatis raised a question during a staff meeting with her team, she said a male colleague told her to “shut up” or “stop talking.”
At MrBeast headquarters in Greenville, N.C., she said male executives mocked female contestants participating in BeastGames, “who complained they did not have access to feminine hygiene products and clean underwear while participating in the show.”
In November 2023, Mavromatis formally complained about “the sexually inappropriate encounters and harassment, and demeaning and hostile work environment she and other female employees had been living and experiencing working at MrBeast,” to the company’s then head of human resources, Sue Parisher, who is also Donaldson’s mother, according to the suit.
In her complaint, Mavromatis said Beast Industries did not have a method or process for employees to report such issues either anonymously or to a third party, rather employees were expected to follow the company’s handbook, “How to Succeed In MrBeast Production.”
In it, employees were instructed that, “It’s okay for the boys to be childish,” “if talent wants to draw a dick on the white board in the video or do something stupid, let them” and “No does not mean no,” according to the complaint.
Mavromatis alleges that she was demoted and then fired.
Paez said that Mavromatis’s role was eliminated as part of a reorganization of an underperforming group within Beast Industries and that she was made aware of this.
Business
Heidi O’Neill, Formerly of Nike, Will Be New Lululemon’s New CEO
Lululemon, the yoga pants and athletic clothing company, has hired a former executive from a rival, Nike, as its new chief executive.
Heidi O’Neill, who spent more than 25 years at Nike, will take the reins and join Lululemon’s board of directors on Sept. 8, the company announced on Wednesday.
The leadership change is happening during a tumultuous time for Lululemon, which had grown to $11 billion in revenue by persuading shoppers to ditch their jeans and slacks for stretchy leggings. But lately, sales have declined in North America amid intense competition and shifting fashion trends, with consumers favoring looser styles rather than the form-fitting silhouettes for which Lululemon is best known.
“As I step into the C.E.O. role in September, my job will be to build on that foundation — to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world,” Ms. O’Neill, 61, said in a statement.
Lululemon, based in Vancouver, British Columbia, has also been entangled in a corporate power struggle over the company’s future. Its billionaire founder, Chip Wilson, has feuded with the board, nominated independent directors and criticized executives.
Lululemon’s previous chief executive, Calvin McDonald, stepped down at the end of January as pressure mounted from Mr. Wilson and some investors. One activist investor, Elliott Investment Management, had pushed its own chief executive candidate, who was not selected.
The interim co-chiefs, Meghan Frank and André Maestrini, will lead the company until Ms. O’Neill’s arrival, when they are expected to return to other senior roles. The pair had outlined a plan to revive sales at Lululemon, promising to invest in stores, save more money and speed up product development.
“We start the year with a real plan, with real strategies,” Mr. Maestrini said in an interview this year. “We make sure decisions are made fast.”
Lululemon said last month that it would add Chip Bergh, the former chief executive of Levi Strauss, to its board to replace David Mussafer, the chairman of the private equity firm Advent International, whom Mr. Wilson had sought to remove.
Ms. O’Neill climbed the organizational chart at Nike for decades, working across divisions including consumer sports, product innovation and brand marketing, and was most recently its president of consumer, product and brand. She left Nike last year amid a shake-up of senior management that led to the elimination of her role.
Analysts said Ms. O’Neill would be expected to find ways to energize Lululemon’s business and reset the company’s culture in order to improve performance.
“O’Neill is her own person who will come with an agenda of change,” said Neil Saunders, the managing director of GlobalData, a data analytics and consulting company. “The task ahead is a significant one, but it can be undertaken from a position of relative stability.”
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