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Election deepfakes and high-profile bankruptcies: Here's what AI will bring in 2024

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Election deepfakes and high-profile bankruptcies: Here's what AI will bring in 2024

If 2023 was the year that AI finally broke into the mainstream, 2024 could be the year it gets fully enmeshed in our lives — or the year the bubble bursts.

But whatever happens, the stage is set for another whirlwind 12 months, coming in the wake of Hollywood’s labor backlash against automation; the rise of consumer chatbots, including OpenAI’s GPT-4 and Elon Musk’s Grok; a half-baked coup against Sam Altman; early inklings of a regulatory crackdown; and, of course, that viral deepfake of Pope Francis in a puffer jacket.

To gauge what we should expect in the new year, The Times asked a slate of experts and stakeholders to send in their 2024 artificial intelligence predictions. The results alternated between enthusiasm, curiosity and skepticism — an appropriate mix of sentiments for a technology that remains both polarizing and unpredictable.

Regulators will step in, and not everyone will be happy about it.

When a surgeon or a stockbroker goes to work, they do so with the backing of a license or certification. Could 2024 be the year we start holding AI to the same standard?

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“In the next year, we may require AI systems to get a professional license,” said Amy Webb, chief executive of the Future Today Institute, a consulting firm. “While certain fields require professional licenses for humans, so far algorithms get to operate without passing a standardized test. You wouldn’t want to see a urologist for surgery who didn’t have a medical license in good standing, right?”

It’d be a development in line with political changes over the last few months, which saw several efforts to more conscientiously regulate this powerful new technology, including a sweeping executive order from President Biden and a draft Senate policy aimed at reining in deepfakes.

“I’m particularly concerned about the potential impact [generative AI] could have on our democracy and institutions in the run-up to November’s elections,” Sen. Chris Coons (D-Del.), who co-sponsored the deepfakes draft, said of the coming year. “Creators, experts and the public are calling for federal safeguards to outline clear policies around the use of generative AI, and it’s imperative that Congress do so.”

Regulation isn’t just a domestic concern, either. Justin Hughes, a professor of intellectual property and trade law at Loyola Law School, said he expects the European Union will finalize its AI Act next year, triggering a 24-month countdown for broad AI regulations in the EU. Those would include transparency and governance requirements, Hughes said, but also bans on dangerous uses of AI such as to infer someone’s ethnicity and sexual orientation or manipulate their behavior. And as with many European regulations, the effects could trickle down to American firms.

Yet the rising calls for guardrails have already triggered a backlash. In particular, a movement known as effective accelerationism — or “e/acc” — has picked up steam by calling for rapid innovation with limited political oversight.

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Julie Fredrickson, a tech investor aligned with the e/acc movement, said she envisions the new year bringing further tensions around regulation.

“The biggest challenge we will encounter is that using [tools that] compute IS speech and that raises critical constitutional issues here in the United States that any regulatory framework will need to deal with,” Fredrickson said. “The public must make our government understand that it cannot make trade-offs restricting our fundamental rights like speech.”

Authenticity will grow more important than ever.

Imagine being able to know with certainty whether that vacation photo your friend just posted on Instagram was taken in real life or generated on a server farm somewhere.

Mike Gioia, co-founder of the AI workflow startup Pickaxe, thinks it might soon be possible. Specifically, he predicts Apple will launch a “Photographed on iPhone” stamp next year that would certify AI-free photos.

Other experts agree that efforts to bolster trust and authenticity will only grow more important as AI floods the internet with synthetic text, photos and videos (not to mention bots aimed at imitating real people). Andy Parsons, senior director of Adobe’s Content Authenticity Initiative, said he anticipates the increased adoption of “Content Credentials,” or metadata embedded in digital media files that, almost like a nutrition label, would record who made something and with what tools.

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Such stopgaps could prove particularly important as America enters a presidential election year — its first in history that will take place amid a torrent of cheap, viral AI media.

Bill Burton, former deputy press secretary for the Obama administration, predicted: “The most viewed and engaged videos in the 2024 election are generated by AI.”

The steam engine of innovation will keep chugging along …

Last year brought substantial advances in AI technology, from the launch of mainstream products — ChatGPT, deemed the fastest-growing consumer app in history, released its fourth version — to continued breakthroughs in AI research and development.

Many AI insiders think that pace of innovation will continue into the new year.

“Every business and consumer app user will be using AI and they won’t know it,” said Ted Ross, general manager of the City of Los Angeles Information Technology Agency. “I predict that artificial intelligence features and high-visibility [generative] AI platforms, such as ChatGPT, will rapidly integrate into existing business and consumer applications with the user often unaware.”

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Other developments could be more niche but no less impactful. Some experts predict a rise in leaner and more targeted alternatives to the “large language models” that underlie ChatGPT and Grok. The AI itself could get better at self-improvement, too.

“There hasn’t been a lot of tooling that targets speeding up AI research,” said Anastasis Germanidis, chief technology officer of the synthetic video startup Runway. “We’ll likely see more of those tools emerge in the coming year,” including to help write or debug code.

… Unless the bubble bursts.

The AI market is frothy right now, but not everyone thinks the glory days can last.

“A hyped AI company will go bankrupt or get acquired for a ridiculously low price” at some point in 2024, Clément Delangue, chief executive of the open source AI development community Hugging Face, wrote in a recent tweet.

Eric Siegel, a former Columbia University professor and the author of “The AI Playbook: Mastering the Rare Art of Machine Learning Deployment,” has struck an even warier tone.

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“There will be growing consternation as the lack of a killer [generative] AI app becomes increasingly apparent,” Siegel told The Times, referencing an app that would drive widespread adoption of AI. “Disillusionment will ultimately set in as today’s grandiose expectations fail to be met.”

Eventually, he warned, we could even enter an “AI Winter,” or a period of declining interest — and investment — in the technology.

But that is probably still a few years away, he added: “The current ‘craze’ has built incredible momentum, and that momentum will continue to be fueled as new impressive-looking and potentially valuable capabilities continue to pop up.”

Even the skeptics, it seems, anticipate a banner year for AI.

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Netflix co-founder Reed Hastings to leave the company, marking the end of an era

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Netflix co-founder Reed Hastings to leave the company, marking the end of an era

Reed Hastings, who helped launched Netflix from a fledgling DVD mail-order business into a global streaming juggernaut, plans to exit the company after nearly three decades.

Hastings will leave the company he co-founded to focus on philanthropy and other efforts, the streaming company announced said Thursday.

Hastings, who serves as chairman of the Los Gatos company’s board, told Netflix he will not stand for reelection when his term expires in June, Netflix said in a letter to shareholders timed to its fiscal first-quarter earnings.

He said the commitment of Netflix Co-Chief Executives Ted Sarandos and Greg Peters was “so strong that I can now focus on new things.”

Peters described Hastings, 65, as the company’s “biggest champion,” and that he “is a part of our DNA.”

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Sarandos called Hastings a “true history maker,” saying in a statement that Hastings’ “selfless, disciplined leadership style” will continue to shape Netflix’s path ahead.

Hastings’ exit was not unexpected as his role in the company diminished after he stepped aside as co-chief executive of Netflix in 2023.

During his tenure, Hastings oversaw the substantial growth of the streaming colossus. Today, Netflix has a market cap of about $455 billion, more than double that of the Walt Disney Co.

“My real contribution at Netflix wasn’t a single decision; it was a focus on member joy, building a culture that others could inherit and improve, and building a company that could be both beloved by members and wildly successful for generations to come,” Hastings said in a statement.

For the first quarter of 2026, Netflix reported nearly $12.3 billion of revenue, up 16% compared to the same time period a year ago. Operating income grew 18% to $3.9 billion for the three-month period ending March 31.

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Both figures were ahead of the company’s guidance, a feat the streamer attributed to slightly higher than expected subscription revenue.

The company reported net income of $5.3 billion, up more than 80% compared to the $2.9 billion it recorded during the same period last year. Earnings per share was $1.23, up from 66 cents last year.

Netflix said it continues to expect 2026 revenue ranging from $50.7 billion to $51.7 billion, with an operating margin of 31.5%.

The earnings release and the Hastings announcement came after markets closed.

Netflix shares closed at $107.79, virtually unchanged. After hours, the shares dropped more than 8% to $98.26. They have climbed about 18% this year.

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The Los Gatos-based company had previously secured an $82.7-billion deal to buy Warner Bros. studios and streaming services in December but it withdrew from the bidding war in late February after Paramount Skydance offered $31 a share. As part of the switch, Netflix was paid a $2.8-billion termination fee.

“Warner Bros. would have been a nice accelerant for our strategy, but only at the right price,” Netflix said in its investor letter. “We have multiple ways to achieve our goals (including producing, licensing, and partnering) and we’re constantly seeking to allocate our resources to the most attractive opportunities to maximize the value we are delivering to our members.”

Before Reed Hastings revolutionized the global entertainment business, he sold Rainbow vacuum cleaners door-to-door during his gap year between high school and Bowdoin College, where he earned his bachelor’s degree in mathematics.

During his sales pitch, Reed would first clean a homeowner’s carpet with their vacuum and then demonstrate how to clean using a Rainbow. The job helped hone his ability to understand customers, a core foundation of Netflix’s user-driven, candor-obsessed culture.

After Bowdoin and before he earned his master’s degree in computer science at Stanford, Hastings served in the Peace Corps (he also did a stint in the Marines) teaching high school math in Swaziland (now Eswatini).

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“Once you have hitchhiked across Africa with ten bucks in your pocket, starting a business doesn’t seem too intimidating,” he told Time magazine.

While those experiences helped shape Hasting’s business sense, it was a late fee for a video that became the catalyst for launching Netflix, upending the way viewers consumed content and disrupting how Hollywood does business.

As the story goes, Hastings had misplaced a VHS tape of “Apollo 13” racking up a hefty $40 charge.

It was 1997 and his company Pure Software had just been acquired. It dawned on him that a gym membership offered a better business model, than the average video store — where you paid a set fee for the month and you could work out as much or as little as you liked. He thought, why not apply that to the movie rental business?

Netflix, began in Scotts Valley, Calif., as a mail-order business. Customers paid a tiered monthly fee to rent DVDs online which were delivered by mail.

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The business exploded racking up millions of customers as it jettisoned the post office to an internet-based business. As the business accelerated across the world it also expanded, creating original content such as award-winning blockbusters such as “Stranger Things” and “House of Cards.”

The company’s innovation extended internally too. Hastings became known for implementing a unique and controversial culture of radical transparency, where employee evaluations are brutally candid and average performances can be grounds for termination.

The concept was a central theme of his 2020 book “No Rules Rules: Netflix and the Culture of Reinvention,” written with business professor Erin Meyer.

Times staff writers Meg James and Wendy Lee contributed to this report.

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This Long Beach startup says it has a patch for California’s power problems

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This Long Beach startup says it has a patch for California’s power problems

Many companies in California struggle to get enough electricity to power their growing businesses. One Long Beach startup just raised $26 million for what it says is a quick fix for that problem.

There are limits on how much power each company can draw from the public power grid so fast-growing industries can’t just crank up their consumption whenever they want. For uninterrupted supply, they sometimes have to wait for local utilities to build capacity, which can take years.

Critical Loop — an energy tech company based in an office overlooking the Long Beach airport — has already landed major clients and investors with its power management controller. It helps companies get more power when they need it and save money by seamlessly switching between the public grid, batteries and their on-site solar panels and generators.

The company is thriving in California because there is so much unmet need for power, Critical Loop Chief Executive Bala Ramamurthy told The Times.

“The amount of power-hungry industries here in L.A., especially across ports, logistics and manufacturing, is significant,” he said. “California is at the center of many of the grid challenges we’re solving.”

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The company announced Tuesday that it has raised $26 million, bringing its total funding to $49 million. The funding was led by Conifer Infrastructure Partners and Hanover.

The startup did not disclose its valuation. It plans to use the money to power sites beyond California, expanding into sites such as data centers and advanced robotics warehouses.

It says it can bring more power to companies much sooner than others, in days or weeks, rather than waiting years for utilities to upgrade local substation and expand capacity.

Founded in 2023, the startups team has grown from eight to 35 people in the past year, with hires from SpaceX, Palantir and Tesla.

The team works out of Donald Douglas Drive in Long Beach, inside a former hangar. In the sprawling space, employees work on assembling and testing hardware, including container-sized batteries and their autonomous controllers.

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The firm won a bid to manage peak-load reduction at the San Diego International Airport. During peak operating hours, when all conveyor belts and baggage sorting equipment are running, the airport relies on Critical Loop’s controller to predict and manage on-site battery needs.

CLB 500: Critical Loop’s container-sized battery units can be transported on the back of a truck delivering on-site power for industrial facilities. Their setup enables facilities to store power from the electric grid whenever necessary, and use on-site batteries to cover peak-constrained hours.

(Critical Loop)

It took four months to set up that system, Ramamurthy said.

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The startup, effectively helps industries cut their electricity bills. Utilities charge large facilities based on their highest moment of power use in a given month — not their average. For instance, one peak summer afternoon, with every conveyor belt, boarding gate and baggage sorter running at full blast, can set the airport’s electricity rate for the entire month.

Critical Loop’s system switches to on-site batteries and solar during those peak hours, then back to the grid when demand drops, saving the airport millions over years.

The company recently deployed an electric-vehicle charging fleet for the company TerraWatt in just a few months. While the local utility’s upgrade timeline was five years, Critical Loop’s setup enabled the facility to draw power from the grid for most of the year and use on-site batteries to cover peak-constrained hours.

“What’s really compelling about battery-plus-inverter based systems is this ability to deliver power quicker by boosting the available power in concert with the grid,” said Ramamurthy.

It is in a sweet spot right now as the massive buildout of the data centers that power artificial intelligence has created an insatiable demand for quick power solutions, said Taylor McNair, deputy director of Gridlab, a technical think tank.

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“In general, there is increased interest in on-site generation and off-grid deployments, particularly for new data centers,” he said.

While some California billionaires and businesses have been leaving the state, Critical Loop’s presence in Southern California has grown. It has a number of projects in Los Angeles County that need extra power but can’t rely solely on the grid.

It chose to set up in Long Beach to be close to high-quality hires as well. Southern California’s engineering talent, especially from companies such as SpaceX, Tesla and other advanced manufacturing and energy players, is difficult to find elsewhere.

“For a company building and deploying real infrastructure, proximity to the problem set, partners and talent needed to solve it matters more” than any drawbacks of working in California, Ramamurthy said. “L.A. delivers on all fronts.”

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Jury finds Ticketmaster and Live Nation operated illegal monopoly

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Jury finds Ticketmaster and Live Nation operated illegal monopoly

Beverly Hills-based Live Nation and its Ticketmaster subsidiary faced a bruising courtroom loss Wednesday after a federal jury found that the company operated a monopoly over concert venues.

The verdict by a Manhattan, N.Y., jury came after a five-week trial and caps a closely watched case that could have far reaching effects across the music industry, potentially leading to the breakup of the companies.

Ticketmaster is the world’s largest ticket seller for live events, while Live Nation is a dominant force in the concert business.

The civil case began when the federal government alleged that Live Nation used its clout to engage in a variety of anticompetitive practices, including preventing venues from using multiple ticket sellers.

“It is time to hold them accountable,” Jeffrey Kessler, an attorney for the states, said in a closing argument. He called Live Nation a “monopolistic bully” that drove up prices for ticket buyers.

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Jurors agreed. They found that Ticketmaster had overcharged consumers by $1.72 for each ticket. The judge will assess damages later.

Live Nation, which owns and operates hundreds of venues, countered that it did not violate U.S. antitrust laws, arguing that artists, sports teams and venues decide prices and ticketing practices.

“Success is not against the antitrust laws in the United States,” Live Nation attorney David Marriott said in his summation.

Live Nation said in a statement that the “jury’s verdict is not the last word on this matter,” noting the court had yet to rule on a motion it had filed to challenge its liability in the case.

The trial revealed some embarrassing internal communications, including emails from a Live Nation executive who called customers “so stupid” and said the company was “robbing them blind, baby.” The executive, Benjamin Baker, testified that the messages were “very immature and unacceptable.”

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The original lawsuit, led by a cadre of interested parties including the federal government, 39 states and the District of Columbia, dates to 2024. It alleged that Live Nation and Ticketmaster monopolized various aspects of the live music industry, such as concert promotion, venue operations, artist management and ticketing services.

Live Nation manages more than 400 artists and controls more than 265 venues in North America, while Ticketmaster simultaneously controls around 80% of the primary ticket marketplace and also is increasing its involvement in the resale market, according to the lawsuit.

Last month, Live Nation secured an unexpected tentative settlement with the Department of Justice in which the company agreed to several structural changes to its business, including adjustments to ticketing deals with venues, capping service fees and paying a $280-million fine.

However, more than 30 states, including California, decided to proceed with the trial. California Atty. Gen. Rob Bonta praised these state-led efforts to protect consumers, even amid dwindling antitrust enforcement from the Trump administration, he said in a statement.

“This is a historic and resounding victory for artists, fans, and the venues that support them,” Bonta said. “We are incredibly proud of today’s outcome … this verdict shows just how far states can go to protect our residents from big corporations that are using their power to illegally raise prices and rip-off Americans.”

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Though a verdict has been reached, remedies for how Live Nation will be held accountable for its actions are still being decided by the judge.

One possibility is that the companies could be split up, an outcome favored by critics.

National Independent Venue Assn. Executive Director Stephen Parker said Ticketmaster and Live Nation need to be separate for the industry to see change.

“Live Nation and Ticketmaster must be broken up now. Ticketmaster should not be permitted to participate in the ticket resale market. Live Nation should not be able to promote more than 50% of artists’ tours,” Parker said in a statement. “And the damages paid to the states should be remitted to the independent venues, promoters, festivals, and fans that have suffered under Live Nation’s monopolistic reign over the last 15 years.”

Serona Elton, attorney and interim vice dean at the University of Miami’s Frost School of Music, said that the separation of Live Nation and Ticket master seems to be “on the table,” but she said it’s too early to assess the verdict’s fallout on the music industry.

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Elton said fans might notice small changes in pricing, but there are factors other than Live Nation that are contributing to high ticket prices, such as the secondary ticket market as well as supply and demand challenges.

The verdict, Elton said, “sends a message of support to music companies and professionals working in the live space who have felt like they have suffered financial consequences because of Live Nation’s behavior.”

The ruling is a small but necessary step toward achieving a balanced and competitive ticketing industry, said Hal Singer, a managing director of economic consulting firm Econ One, who specializes in antitrust and consumer protection issues.

Forcing a Ticketmaster sale probably is the only remedy that will bring real change, Singer said.

“We’re not out of the woods quite yet,” Singer said. “We’ve kind of tilted the probability.… It could change the competitive balance. But that requires that a meaningful remedy follows the liability. You need both.”

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Fans and some artists have long groused about Ticketmaster, which was founded in 1976 and merged with Live Nation in 2010.

Dustin Brighton, director of government relations for the Coalition for Ticket Fairness, agreed that although the verdict is a landmark moment for fans, “it’s not the end of the road.”

“As the court considers remedies, the focus must be on restoring competition, increasing transparency, and ensuring fans have real choice,” Brighton said in a statement.

Times staff writer August Brown and the Associated Press contributed to this report.

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