Business
Earth’s 1st Asteroid Mining Prospector Heads to the Launchpad
A private company is aiming to heave a microwave oven-size spacecraft toward an asteroid later this week, its goal to kick off a future where precious metals are mined around the solar system to create vast fortunes on Earth.
“If this works out, this will probably be the biggest business ever conceived of,” said Matt Gialich, the founder and chief executive of AstroForge, the builder and operator of the robotic probe.
That may sound familiar: A decade ago, news stories were aflutter about the wealth promised by asteroid mining companies. But things didn’t quite work out.
“We blossomed three or four years too early for the big gold rush of investor enthusiasm for space projects,” said David Gump, the former chief executive of Deep Space Industries, one of the earlier batch of would-be asteroid miners. Eventually the money dried up; Deep Space Industries was sold off in 2019 and never reached an asteroid.
AstroForge is betting on things being different this time around. The California company has already launched a demonstration spacecraft into Earth orbit and raised $55 million in funding. Now the company is set to actually travel toward a near-Earth asteroid in deep space.
AstroForge’s second robotic spacecraft, called Odin, is bundled into a SpaceX Falcon 9 rocket that will also launch a privately built moon lander and a NASA-operated lunar orbiter as soon as Wednesday from Florida. About 45 minutes after the launch, Odin will separate and begin its solo journey into deep space, while the moon missions — the Athena lander from Intuitive Machines and NASA’s Lunar Trailblazer — take off on their own separate journeys.
No commercial company has ever launched an operational mission beyond the moon, and AstroForge is the first company to receive a license from the Federal Communications Commission that allows it to transmit from deep space. AstroForge will communicate with the spacecraft using undisclosed dishes in India, South Africa, Australia and the United States.
At first, AstroForge kept its target asteroid a secret, fearing competitors. But in January, the company announced the destination, an object called 2022 OB5. Mr. Gialich said he was more confident of AstroForge’s advantage.
“We’re the only one that’s actually doing anything,” he said. “Who else is preparing to go to an asteroid?”
Asteroid 2022 OB5 is small, no more than 330 feet across, about the size of a football field. AstroForge’s science team assessed the asteroid by using telescopes, including the Lowell Observatory and the Large Binocular Telescope in Arizona, to estimate its metallic content. They believe that 2022 OB5 is an M-type, a class of asteroids comprising 5 percent of known space rocks that may have a high amount of metal. The analysis of the asteroid has not yet been published.
Stephanie Jarmak, a planetary scientist at the Harvard-Smithsonian Center for Astrophysics, said the company’s analysis was plausible.
“There are several different ways to determine whether it’s an M-type or not,” she said, including studying the asteroid’s brightness, or albedo. A higher brightness suggests the presence of more metal. She lauded the company for being more open about its target asteroid. “I thought that was really nice,” she said.
M-type asteroids are thought to be rich in metals such as iron and nickel. These could be useful as a resource for construction in space, perhaps to build new spacecraft and machinery. However, some M-types may also be rich in more valuable platinum group metals, or P.G.M.s, used in devices such as smartphones. The windfall would be huge if these could be mined in abundance and brought to Earth.
“A single one-kilometer-diameter asteroid, if it was platinum-bearing, would contain about 117,000 tons of platinum,” said Mitch Hunter-Scullion, the founder and chief executive of the Asteroid Mining Corporation in Britain. His company is taking a slower approach and plans to demonstrate technologies on the moon later this decade.
“That’s about 680 years of global supply. You’re talking about centuries of platinum demand from a single asteroid,” Mr. Hunter-Scullion said. “Even if you get 1,000 tons of platinum, you’re sitting there with the next half century of mobile phones.”
Not everyone is convinced that so much valuable metal will be found inside M-type asteroids.
“There’s not enough P.G.M.s in asteroids to justify that as a stand-alone business,” said Joel C. Sercel, the founder and chief executive of TransAstra, a company that is developing a giant bag that could be used to grab and extract resources from asteroids in the future. The company will test a small mock-up of the technology aboard the International Space Station following a launch to the station this summer.
The legalities of mining asteroids and selling their resources remain uncertain.
In 2015, President Obama signed a law allowing asteroid resources to be sold on Earth. But no one has yet put this law to the test.
“Is AstroForge going to make a claim? Does the fact they reach this asteroid before anybody else mean nobody else can go to it?” asked Michelle Hanlon, a law professor specializing in space at the University of Mississippi. “It’s going to be interesting to see the international reaction.”
Odin will arrive in late 2025 after a journey of about 300 days to 2022 OB5. The asteroid follows an orbit around the sun similar to Earth’s. The probe will fly past the asteroid at a distance of 0.6 miles, using two black-and-white cameras to snap pictures. Zooming by the object at thousands of miles per hour, the spacecraft will have an encounter that will last five and a half hours.
“And it’s probably only the last 10 minutes that we’re getting pictures bigger than a pixel,” Mr. Gialich said.
The goal is for these pictures to be enough to tell if the asteroid is metallic.
“Hopefully it looks shiny,” Mr. Gialich said. However, it’s very possible that any metal could be mixed into the asteroid’s soil and not be visible.
“I’m not sure how much compositional information they can get purely from images,” Dr. Jarmak, the planetary scientist, said.
Craters on the surface may hint at hidden metal though, Mr. Gialich said, adding: “We expect to see cracking on the surface” that could be indicative of metallic content.
The spacecraft will also precisely track the asteroid’s position in space during the flyby. Doing so could allow the density of the asteroid to be calculated, based on its gravitational tug on the spacecraft. Higher density would hint at more metallic content.
Success is not guaranteed. AstroForge’s first mission, Brokkr-1, was launched into low-Earth orbit in April 2023 to test the company’s planned asteroid refining technology. But the mission encountered problems and burned up in the atmosphere. Mr. Gialich said that AstroForge had improved its technologies on the Odin spacecraft by relying on components produced in-house.
Vestri, the third mission of AstroForge, will be its most ambitious. That spacecraft, the size of a refrigerator, will be designed to land on an asteroid as soon as next year, possibly even 2022 OB5 if the metallic content is confirmed. Vestri’s landing legs would be equipped with magnets designed to stick to the surface of the asteroid and be capable of estimating how many P.G.M.s are present.
It’s unclear how successful this mission will be. “If it’s made out of solid metal it will stick,” said Benjamin Weiss, a planetary scientist at the Massachusetts Institute of Technology. However, many asteroids are known to be rubble piles, essentially collections of rocks held together loosely by gravity, such as the asteroid Bennu that was visited by NASA’s ORISIS-REx spacecraft.
“They are barely held together,” Dr. Weiss said, meaning that the magnets might just end up pulling a few rocks away from the surface as the lander drifts away.
Only one spacecraft, the Rosetta spacecraft from the European Space Agency, has visited a suspected M-type asteroid before, a flyby of the asteroid 21 Lutetia in 2010. The presence of metal at that time was inconclusive. A much more capable mission, NASA’s $1.2 billion Psyche spacecraft, is currently on its way to an asteroid bearing the same name by 2029. Astronomers think the asteroid may be a fragment of a failed planet’s core and is rich in metal.
Results from the Odin mission’s analysis of 2022 OB5 could be a tantalizing tease for Psyche. “If it turns out it’s made of solid metal, that would support the idea that some of these larger bodies like Psyche could be the cores of differentiated bodies,” Dr. Weiss said.
Lindy Elkins-Tanton at Arizona State University, the principal investigator on Psyche and also an adviser to AstroForge, said that the opportunities afforded by commercial deep space missions like Odin are exciting, enabling small and fast missions at low cost. “It’s going to be a bit of a game-changer,” she said.
Others are more focused on what Odin means for asteroid mining in the present tense.
“It’s probably the highest achievement in the sector so far,” Mr. Hunter-Scullion of Asteroid Mining Corporation said. Mr. Sercel of TransAstra also applauded the company.
“We’re gung-ho for AstroForge and wish them the best of luck,” he said. “We’re behind them 100 percent.”
Now there’s just the small matter of the launch and journey to the asteroid, and the hope that what Odin finds will lead to the riches long touted from asteroid mining.
“If we make it, I’m popping champagne,” Mr. Gialich said.
Business
Disney+ to be part of a streaming bundle in Middle East
Walt Disney Co. is expanding its presence in the Middle East, inking a deal with Saudi media conglomerate MBC Group and UAE firm Anghami to form a streaming bundle.
The bundle will allow customers in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE to access a trio of streaming services — Disney+; MBC Group’s Shahid, which carries Arabic originals, live sports and events; and Anghami’s OSN+, which carries Arabic productions as well as Hollywood content.
The trio bundle costs AED89.99 per month, which is the price of two of the streaming services.
“This deal reflects a shared ambition between Disney+, Shahid and the MBC Group to shape the future of entertainment in the Middle East, a region that is seeing dynamic growth in the sector,” Karl Holmes, senior vice president and general manager of Disney+ EMEA, said in a statement.
Disney has already indicated it plans to grow in the Middle East.
Earlier this year, the company announced it would be building a new theme park in Abu Dhabi in partnership with local firm Miral, which would provide the capital, construction resources and operational oversight. Under the terms of the agreement, Disney would oversee the parks’ design, license its intellectual property and provide “operational expertise,” as well as collect a royalty.
Disney executives said at the time that the decision to build in the Middle East was a way to reach new audiences who were too far from the company’s current hubs in the U.S., Europe and Asia.
Business
Erewhon and others shut by fire set to reopen in Pacific Palisades mall
Fancy grocer Erewhon will return to Pacific Palisades in an entirely rebuilt store, as the neighborhood’s luxury mall, owned by developer Rick Caruso, undergoes renovations for a reopening next August.
Palisades Village has been closed since the Jan. 7 wildfire destroyed much of the neighborhood. The outdoor mall survived the blaze but needed to be refurbished to eliminate contaminants that the fire could have spread, Caruso said.
The developer is spending $60 million to bring back Palisades Village, removing and replacing drywall from stores and restaurants. Dirt from the outdoor areas is also being replaced.
Demolition is complete and the tenants’ spaces are now being restored, Caruso said.
“It was not a requirement to do that from a scientific standpoint,” he said. “But it was important to me to be able to tell guests that the property is safe and clean.”
Erewhon’s store was taken down to the studs and is being reconfigured with a larger outdoor seating area for dining and events.
When it opens its doors sometime next year, it will be the only grocer in the heart of the fire-ravaged neighborhood.
The announcement of Erewhon’s comeback marks a milestone in the recovery of Pacific Palisades and signals renewed investment in restoring essential neighborhood services and supporting the community’s long-term economic health, Caruso said.
A photograph of the exterior of Erewhon in Pacific Palisades in 2024.
(Kailyn Brown/Los Angeles Times)
“They are one of the sexiest supermarkets in the world now and they are in high demand,” he said. “Their committing to reopening is a big statement on the future of the Palisades and their belief that it’s going to be back stronger than ever.”
Caruso previously attributed the mall’s survival to the hard work of private firefighters and the fire-resistant materials used in the mall’s construction. The $200-million shopping and dining center opened in 2018 with a movie theater and a roster of upmarket tenants, including Erewhon.
“We’re honored to join the incredible effort underway at Palisades Village,” Erewhon Chief Executive Tony Antoci said in a statement. “Reopening is a meaningful way for us to contribute to the healing and renewal of this neighborhood.”
Erewhon has cultivated a following of shoppers who visit daily to grab a prepared meal or one of its celebrity-backed $20 smoothies.
The privately held company doesn’t share financial figures, but has said its all-day cafes occupy roughly 30% of its floor space and serve 100,000 customers each week.
Erewhon has also branched out beyond selling groceries.
Its fast-growing private-label line now includes Erewhon-branded apparel, bags, candles, nutritional supplements and bath and body products.
Erewhon will also open new stores in West Hollywood in February, in Glendale in May and at Caruso’s The Lakes at Thousand Oaks mall in July 2026.
About 90% of the tenants are expected to return to the mall when it reopens, Caruso said, including restaurants Angelini Ristorante & Bar and Hank’s. Local chef Nancy Silverton has agreed to move in with a new Italian steakhouse called Spacca Tutto.
In May, Pacific Palisades-based fashion designer Elyse Walker said she would reopen her eponymous store in Palisades Village after losing her 25-year flagship location on Antioch Street in the inferno.
Fashion designer Elyse Walker announced the reopening of her flagship store at the Palisades Village in May.
(Myung J. Chun/Los Angeles Times)
“People who live in the Palisades don’t want to leave,” Walker said at the time. “It’s a magical place.”
Caruso carried on annual holiday traditions at Palisades Village this year, including the lighting of a 50-foot Christmas tree for hundreds of celebrants Dec. 5. On Sunday evening, leaders from the Chabad Jewish Community Center of Pacific Palisades gathered at the mall to light a towering menorah.
A total of 6,822 structures were destroyed in the Palisades fire, including more than 5,500 residences and 100 commercial businesses, according to the California Department of Forestry and Fire Protection.
Caruso said he hopes the shopping center’s revival will inspire residents to return. His investment “shows my belief that the community is coming back,” he said. “Next year is going to be huge.”
Business
How the ‘Wicked’ Movies Boosted the Musical’s Broadway Sales
Oct. 30, 2003
Broadway Opening
“Wicked” is an undisputed juggernaut — one of the biggest productions in musical theater history. The stage show, by the composer Stephen Schwartz and the librettist Winnie Holzman, has grossed $1.8 billion on Broadway, and $6.2 billion globally. Worldwide, it has been seen by more than 72 million people.
But none of that was a foregone conclusion. Based on Gregory Maguire’s 1995 novel, which in turn was based on L. Frank Baum’s “The Wonderful Wizard of Oz,” the musical had a so-so reception during its pre-Broadway run in San Francisco in the spring of 2003. In New York that fall, it divided critics when it opened on Broadway at the Gershwin Theater, starring Idina Menzel as the green-skinned “wicked witch,” Elphaba, and Kristin Chenoweth as her frenemy, Glinda, a.k.a. the Good Witch of the South. (“There’s Trouble in Emerald City” was the headline on the review in The New York Times.)
“You wake up the morning after opening night, and some of those notices were pretty devastating, and you think, ‘Oh, well, this is the final word,’” Mantello said. “But then the audiences are telling you a completely different story.”
The production pretty quickly became a fan favorite, and over the years, audiences made the show their own. The “Wizard of Oz” base was, of course, a huge factor — the 1939 film is a much-loved American classic — but, also, the musical’s depiction of female friendship became a central part of its allure, and kept audiences returning for repeat viewings.
March 23, 2006
1,000th Broadway Performance
“Once word kicked in, it took on a life that none of us could have ever predicted,” Mantello said. “It was the audience, and not a critical consensus, that turned it into the hit that it became.”
Menzel, the original Elphaba, won a Tony Award for best leading actress in a musical in 2004. In 2005, the day before her final performance, she fell through a trap door onstage; she couldn’t perform at her last show, but made a cameo in a red tracksuit.
Sept. 27, 2006
‘Wicked’ International
The show expanded rapidly, and now has a global footprint. The London production opened in September 2006, after the prior year’s introduction of a North American tour and a production in Chicago, where it ran for three and a half years. Los Angeles, Japan and Germany began in 2007; and Australia in 2008. In the years since, productions have run in the Netherlands, Mexico, South Korea and Brazil; productions are still running in London and South Korea, and touring in North America.
Oct. 30, 2018
Another Milestone: 15 Years
In 2018, the show celebrated its 15th anniversary, a milestone achieved by few shows. And “Wicked” has continued to outpace its peers: It has since become the fourth-longest-running production in Broadway history, following “The Phantom of the Opera,” “Chicago” and the top-grossing show, “The Lion King.”
Sept. 14, 2021
‘Wicked’ Reopens After the Shutdown
Broadway shows were closed from the spring of 2020 through the fall of 2021 because of the coronavirus pandemic. In August 2021, the touring production of “Wicked” restarted in Dallas — the first Broadway touring production to do so — and in September 2021 “Wicked” reopened on Broadway.
Dec. 7, 2022
Yes, We’re Making a Movie
The idea of adapting “Wicked” for the screen goes way back. In fact, it predates the stage musical. Universal Pictures had optioned the novel but couldn’t figure out how to turn it into a film, and agreed to let Schwartz, working with Holzman, develop it into a stage musical first. (Universal didn’t miss out; it is one of the lead producers of the stage musical, along with Marc Platt and David Stone.)
Once the stage production became a ginormous hit, the film adaptation was an inevitability, but still there were false starts, abandoned schedules and creative-team overhauls along the way. News coverage of a film adaptation began in 2010; at one point, the director Stephen Daldry was attached and a 2019 release was announced; in 2021 Jon M. Chu became the director, and the next year he said it would be split into two films.
Grande and Erivo had both become fans via the stage show. Grande saw it with her grandmother on Broadway in 2004 (and met Chenoweth backstage); Erivo saw the London production when she was a student.
Feb. 11, 2024
Marketing Saturation
The “Wicked” films’ rollout began in earnest in early 2024, with a trailer that ran during the Super Bowl, and the actresses were ubiquitous throughout that year, including in promotional spots that aired during the Paris Summer Olympics. (NBC Universal, the parent company of Universal Pictures, has the American broadcasting right to the Games.)
The marketing budgets for most Hollywood films are vastly larger than those for Broadway shows. In this case, because there are two films — one released last year and one released last month — the marketing campaigns, as well as publicity and news coverage, was doubled. The films had an estimated marketing budget of at least $125 million each — or $250 million total — along with the numerous brand partnerships that also generated a ton of attention. By contrast, the Broadway show has an annual marketing budget of about $11 million.
Nov. 22, 2024
‘Wicked: Part I’ U.S. Theatrical Release
The movies’ effect on the stage production was significant. In 2023, “Wicked” grossed $97.85 million on Broadway; in 2024 it was up nearly 15 percent, to $112.13 million, and this year it expects to be up another 13.4 percent, to $127.3 million.
The show says the effect in London has also been sizable: It expects London “Wicked” grosses this year to be up 29.4 percent over last year, and last year the grosses were up 10.5 percent over the previous year. (The show also holds a record for the highest weekly grosses in West End history, set this year during the week that included New Year’s Day.)
“It’s amazing,” Schwartz said in an interview. “Before the movies came out, I wondered what the impact would be on the show. I don’t think any of us anticipated how strong it would be. You can never plan on this kind of thing, or even hope for it, but it’s really lovely.”
Dec. 25, 2024
$5 Million on Broadway
The Broadway production of “Wicked” grossed $5 million over Christmas week last year (just a month after the first film’s release) — it is the first and only Broadway show to gross that much in a single week. (It was also the first show to cross the $2 million mark and the $3 million mark.)
Nov. 21, 2025
‘Wicked: For Good’ U.S. Theatrical Release
What’s next? The second movie was released just before Thanksgiving, giving a second surge for “Wicked” in all its forms, and now the year looks to be ending strong for the stage show. The Broadway production grossed more than $3 million over Thanksgiving week (by comparison, it had generally been grossing $2.3 million to $2.5 million during Thanksgiving weeks that preceded the films’ release). Just around the corner: the Christmas and New Year’s stretch, always a good period for Broadway, and this year, even more so for “Wicked.”
Broadway grosses reflect the most recent box office receipts as reported by the Broadway League. Grosses are not adjusted for inflation.
Images: Sara Krulwich/The New York Times and Universal Pictures.
Videos: CBS; Wicked Musical Korea; Broadway.com; Theater Mania; Ariana Grande; Pink News; Out; FOX; NBC; Universal Pictures.
Produced by Leo Dominguez, Hollis Johnson, Rebecca Lieberman and Josephine Sedgwick. Additional reporting by Leo Dominguez and Jeremy Singer-Vine.
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