Business
Disney is doubling its fleet of cruise ships. What that says about the company's strategy
When Cal State Fullerton professor Andi Stein set sail on her first Disney Cruise trip to the Bahamas for research more than a decade ago, she was on the fence about the idea. Unsure what it would be like voyaging with so many youngsters, she booked a short four-day journey.
By the time she came back, Stein was hooked. She booked another Disney cruise to the Mexican Riviera aboard the Disney Wonder with her mom about two months later. Her fandom has persisted since then. Last year, she took a seven-day cruise on the Disney Fantasy to the Caribbean.
“Disney really understands entertainment, and that carries through onto their cruise ships,” said Stein, who wrote a book about the Disney brand. “But they add the luxury experience that a cruise can provide that you’re not necessarily going to get in the theme parks.”
Walt Disney Co. is banking on winning over more vacationers like Stein, and it’s spending big bucks to do so.
Disney plans to expand its five-ship fleet to eight ships by next year. By 2031, the company will have 13 ships worldwide, Disney experiences chairman Josh D’Amaro said in August at the D23 fan event in Anaheim.
“Expanding our fleet gives more people, in more parts of the world, the opportunity to experience a vacation at sea like only Disney can provide,” he said at the event.
The fact that the company is investing heavily in the cruise line indicates that it sees future opportunity there, said Brent Penter, associate analyst at investment banking firm Raymond James. He expects Disney’s capital expenditures to rise 27% to $7 billion companywide next year, an increase driven primarily by final payments for the new ships.
Penter said the ships are “billion-dollar investments,” but they’re worth the expense.
“It’s a business that’s still small enough that demand really outstrips supply,” he said. “We think they’re doing the smart thing by investing in this business so that they can serve a lot more of that demand.”
Though still a relatively small business, the Disney Cruise Line is becoming an increasingly important part of the company’s financial picture, and is currently a bright spot as the firm’s parks segment begins seeing signs of softening demand.
The Burbank media and entertainment giant doesn’t break out financial results for the cruise line, but Raymond James estimates it brings in about $3 billion a year, comprising 3% of Disney’s overall 2023 revenue.
Disney in August said the cruise line, among other segments, had “improved results” compared to the prior year for Disney’s fiscal third quarter while its overall “experiences” division reported a 3% decrease in operating income. (That division includes the theme parks, merchandise and travel and leisure offerings such as the Aulani resort and spa in Hawaii.)
Disney is willing to take a short-term financial hit from its investment in an expanded fleet. The company warned analysts during its third-quarter earnings call that its fourth-quarter results would reflect pre-launch costs for two of its new ships.
“The business, even prior to COVID, … continues to generate double-digit return on investment for our shareholders,” said Thomas Mazloum, president of Disney’s New Experiences Portfolio and Disney Signature Experiences, which includes the cruise line. “With our expansions, we certainly expect similar, attractive returns from our future ships.”
The cruise industry was growing before the pandemic, but took a big plunge once the virus spread. Demand for such tourist voyages have since rebounded. Last year’s global passenger volume was up 6.8% to 31.7 million, compared to 29.7 million in 2019, according to a May report from the Cruise Lines International Assn. trade group. By 2027, the number of cruise passengers is expected to reach nearly 40 million.
“It’s part of the total pent-up demand for tourism coming out of COVID,” said Andrew Coggins, Jr., a cruise industry analyst who teaches at Pace University’s Lubin School of Business. “The industry is very bullish about what’s coming up ahead.”
That’s why many cruise lines, ranging from major players such as Royal Caribbean and Carnival Corp., which is the biggest cruise parent company, to smaller operators like Disney, are building new ships and expanding their business.
For Disney, that’s meant adding new routes, particularly in the Asia market, and new onboard attractions. The company now represents about 5% of the total Caribbean market and 2.5% of the worldwide market, Mazloum said.
He called the cruise line a “significant contributor” to the experiences division, with a “long runway left.”
After launching in 1998, the Disney cruise line has capitalized on the company’s virtuous cycle strategy of having parks and experiences fuel interest in its movies and TV shows, and vice versa.
Disney cruises offer themed experiences at sea that focus on characters from popular franchises such as Pixar, Star Wars and Marvel. Guests interact with Disney characters aboard, hear talks from animators, eat at themed restaurants, and watch Disney stage productions.
Disney views the cruise line as a “movable asset” that serves as an ambassador of the company’s brand, Mazloum said. The ship allows guests from all areas of the U.S. and world to interact with Disney characters outside of the parks and combines that experience with travel destinations, he said.
“This growing fleet … truly enables us to bring that experience — that Disney experience, that vacation experience — to new audiences and new places all around the world,” Mazloum said.
While some have groused that Disney theme park prices have gotten too expensive, the same hasn’t been said of the cruise line, according to a survey conducted this summer by Raymond James. A recent two-day cruise aboard the Disney Magic from Auckland, New Zealand, for one person started at $728.
Only 31% of respondents said the cruises were overpriced, despite Disney cruises being about two to three times more expensive than that of competitors, according to the survey, which interviewed 20 Disney “superfans,” annual passholders, travel agents and local business owners. Though comments acknowledged that the cruises were expensive, respondents felt it was worth it because of the “all-in” price.
David Hahn of Dothan, Ala., has been on many cruises and said he was willing to pay the high price for Disney’s quality of service. He tells family members to choose a Disney cruise over a visit to the theme parks because it’ll be enjoyable with less stress.
For years, Hahn channeled his love for all things Disney through the company’s sprawling parks, visiting Walt Disney World hundreds of times. But as the magic wore off in recent years because of massive crowds and long lines, this 37-year-old waste hauling operations manager turned to cruises instead. (He also worked at Disney’s resorts for several years until 2020.)
He’s taken three Disney cruise trips so far, sailing to the Bahamas aboard Disney ships and in 2019 proposing to his now-wife, April, aboard the Disney Dream. The crew helped him get his room ready for the proposal, with rose petals, champagne and towels shaped into hearts and animals.
“When you go on the ship, you’re kind of secluded, you’re surrounded by all the Disney, the atmosphere, you get that feeling of great hospitality,” said Hahn. “You’re going to pay for it, of course, … but you’re going to get what you pay for.”
Business
Yamaha is leaving California after nearly 50 years
Yamaha Motor Corp. is relocating part of its operations to Georgia and selling its California assets after 47 years.
The company is the latest among a slew of businesses to relocate operations outside the Golden State to cut costs and improve profitability. Many cite high taxes and strict regulations as obstacles to doing business in the state.
Yamaha Motor Corp. U.S.A., the U.S. subsidiary of Yamaha Motor Co., has been based in Cypress since 1979. It will begin its move to Kennesaw, Ga., at the end of this year and complete the moving process by the end of 2028, the company said in an announcement.
The company’s marine and motorsports business facilities already moved to Kennesaw in 1999 and 2019, respectively. The Cypress facility currently houses corporate functions and the financial services business on roughly 25 acres, the company said.
Yamaha said it will sell all its land, offices, warehouses and other fixed assets in California. It will use a sale-and-leaseback arrangement for a temporary period to ensure a smooth transition and business continuity.
“This initiative is positioned as one of the Company’s key measures aimed at improving asset efficiency and enhancing profitability in the United States,” the company said in its announcement of the move. Yamaha “is undertaking structural reforms … in response to cost increases resulting from U.S. tariffs and changes in the market environment,” it said.
Yamaha Motor was founded in Japan in 1955 and began selling its products in the U.S. in 1960. The company got its start making motorcycles for racing and contests, and released its first boat motor in 1960. It acquired land in Cypress in 1978 and established an office there one year later.
Some companies have been vocal about their dissatisfaction with California’s business environment.
Last year, Bed Bath & Beyond’s executive chairman, Marcus Lemonis, said his bankrupt company won’t be reopening any stores in California, where it used to have more than 80 locations.
“California has created one of the most overregulated, expensive, and risky environments for businesses,” Lemonis said in a statement posted on X in August.
Also in August, In-N-Out owner Lynsi Synder announced she was moving her family from California to Tennessee, where she planned to open a new regional headquarters. In-N-Out’s California headquarters remains operational.
“There’s a lot of great things about California, but raising a family is not easy here,” Snyder said on a podcast at the time. “Doing business is not easy here.”
Tesla moved its headquarters out of Palo Alto in 2021, the same year that financial services firm Charles Schwab relocated from San Francisco to north Texas.
Elon Musk moved the head offices of his other companies — SpaceX and X — to Texas in 2024, as did Chevron, the oil giant that was started in California.
Business
Disneyland Resort President Thomas Mazloum named parks chief
Disneyland Resort President Thomas Mazloum has been named chairman of Walt Disney Co.’s experiences division, the company said Tuesday.
Mazloum succeeds soon-to-be Disney Chief Executive Josh D’Amaro as the head of the Mouse House’s vital parks portfolio, which has become the economic engine for the Burbank media and entertainment giant. His purview includes Disney’s theme parks, famed Imagineering division, merchandise, cruise line, as well as the Aulani resort and spa in Hawaii.
Jill Estorino will become the head of Disneyland Resort in Anaheim. She previously served as president and managing director of Disney Parks International and oversaw the company’s theme parks and resorts in Europe and Asia.
Estorino and Mazloum will assume their new roles on March 18, the same day as D’Amaro and incoming Disney President and Chief Creative Officer Dana Walden.
“Thomas Mazloum is an exceptional leader with a genuine appreciation for our cast members and a proven track record of delivering growth,” D’Amaro said in a statement. “His focus on service excellence, broad international leadership and strong connection to the creativity that brings our stories to life make him the right leader to guide Disney Experiences into its next chapter.”
Mazloum had been about a year into his tenure at Disneyland. Before that, he was head of Disney Signature Experiences, which includes the cruise line. He was trained in hospitality in Europe.
In his time at Disneyland, Mazloum oversaw the park’s 70th anniversary celebration and recently pledged to eliminate time limitations for park-hopping, which are designed to manage foot traffic at Disneyland and California Adventure.
Mazloum will now oversee a 10-year, $60-billion investment plan for Disney’s overall experiences business, which includes new themed lands in Disneyland Resort and Walt Disney World. At Disneyland, that expansion could result in at least $1.9 billion of development.
The size of that investment indicates how important the parks are to Disney’s bottom line. Last year, the experiences business brought in nearly 57% of the company’s operating income. Maintaining that momentum, as well as fending off competitors such as Universal Studios, is key to Disney’s continued growth.
In his new role, Mazloum will have to keep an eye on “international visitation headwinds” at its U.S.-based parks, which the company has said probably will factor into its earnings for its fiscal second quarter. At Disneyland Resort, that dip was mitigated by the park’s high percentage of California-based visitors.
Times staff writer Todd Martens contributed to this report.
Business
What soaring gas prices mean for California’s EV market
It has been a bumpy road for the electric vehicle market as declining federal support and plateauing public interest have eaten away at sales.
But EV sellers could soon receive a boost from an unexpected source: The war in Iran is pushing up gas prices.
As Americans look to save money at the pump, more will consider switching to an electric or hybrid vehicle. Average gas prices in the U.S. have risen nearly 17% since Feb. 28 to reach $3.48 per gallon. In California, the average is $5.20 per gallon.
Electric vehicles are pricier than gasoline-powered cars and charging them isn’t cheap with current electricity prices, but sky-high gas prices can tip the scales for consumers deciding which kind of vehicle to buy next.
“We probably will see an uptick in EV adoption and particularly hybrid adoption” if gas prices stay high, said Sam Abuelsamid, an auto analyst at Telemetry Agency. “The last time we had oil prices top $100 per barrel was early 2022 and that’s when we saw EV sales really start to pick up in the U.S.”
In a 2022 AAA survey, 77% of respondents said saving money on gas was their primary motivator for purchasing an electric vehicle. That year, 25% of survey respondents said they were likely or very likely to purchase an EV.
As oil prices cooled, the number fell to16% in 2025.
In California, annual sales of new light-duty zero-emission vehicles jumped 43% in 2022, according to the state’s Energy Commission. The market share of zero-emission vehicles among all light-duty vehicles sold rose from 12% in 2021 to 19% in 2022.
“Prior to 2022, we didn’t really have EVs available when we had oil price shocks,” Abuelsamid said. “But every time we did, it coincided with a move toward more fuel-efficient vehicles.”
Dealers are anticipating a windfall.
Brian Maas, president of the California New Car Dealers Assn., predicted enthusiasm for EVs will rebound across California if oil prices don’t come down.
“If prior gasoline price spikes are any indication, you tend to see interest in more fuel-efficient vehicles,” he said.
Rising gas prices could be a lifeline for EV makers at a time when federal support for green cars has been declining.
Under President Trump, a federal $7,500 tax incentive for new electric vehicles was eliminated in September, along with a $4,000 incentive for used electric vehicles.
In California, the zero-emission vehicle share of the total new-vehicle market was 22% through the first 10 months of 2025, then dropped sharply to 12% in the last two months of the year, according to the California Auto Outlook.
Meanwhile Tesla, the most popular EV brand in the country, has grappled with an implosion of its reputation with some consumers after its chief executive, Elon Musk, became one of Trump’s most vocal supporters and helped run the controversial Department of Government Efficiency.
Over the last several months, Ford, General Motors and Stellantis have pared back EV ambitions.
Other automakers, including Nissan, announced plans to stop producing their more affordable electric models.
The Trump administration has moved to roll back federal fuel economy standards and revoked California’s permission to implement a ban on new gas-powered car sales by 2035.
David Reichmuth, a researcher with the Clean Transportation program in the Union of Concerned Scientists, said the shift in production plans will affect EV availability, even if demand surges.
That could keep people from switching to cleaner vehicles regardless of higher gas prices.
“This is a transition that we need to make for both public health and to try to slow the damage from global warming, whether or not the price of gasoline is $3 or $5 or $6 a gallon,” he said.
According to Cox Automotive, new EV sales nationally were down 41% in November from a year earlier. Used EV sales were down 14% year over year that month.
To be sure, oil prices can fluctuate wildly in times of uncertainty. It will take time for consumers to decide on new purchases.
Brian Kim, who manages used car sales at Ford of Downtown LA, said he has yet to see a jump in the number of people interested in EVs, hybrids or more fuel-efficient gas-powered engines.
Still, if the price at the pump stays stuck above its current level, it could happen soon.
“Once the gas prices hit six [dollars per gallon] or more and people feel it in their pocket, maybe things will start to change,” he said.
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