Connect with us

Business

Column: With his Truth Social stock, Trump may be laughing all the way to the bank — but his investors have reason to weep

Published

on

Column: With his Truth Social stock, Trump may be laughing all the way to the bank — but his investors have reason to weep

With their life savings, childrens’ college funds and their own retirement prospects at stake, most people probably view investing in stocks as a serious business. Now and then, however, the markets produce comedy gold.

Hello, Trump Media & Technology Group.

The owner of Truth Social, a social media platform exclusively hitched to Donald Trump, staged an initial public offering March 26 amid a torrent of speculation over how many billions the IPO would produce for Trump himself. In the event, the figure was a paper gain of about $5 billion for him, virtually pure profit.

It’s a scam. Just like everything he’s ever been involved in, it’s a con.

— Barry Diller on Trump and Trump Media

Advertisement

The cult of Trump had sent the shares soaring as high as $79.38 on that first day, valuing the company at about $9.5 billion. By the end of the day it had settled back to $57.99. Since then, it has mostly been on the schneid, falling steadily.

As I write, midway in the trading day Tuesday, the shares are quoted at $22.80, down more than 14% on the day. That brings the shares’ slide since they peaked at $79.38 on March 26 to about 70.2%.

Trump, who loves hyperbole, might revel in a three-week plunge that could be some sort of a record. Whether he would call it “beautiful,” one of his favorite superlatives, is another question.

The slide has pared the market value of Trump Media by more than $6 billion from its peak. Trump is still sitting on a paper holding worth more than $2 billion, but his outside investors, many of whom are small investors who bought at or near the top, have been been taken to the abattoir.

Advertisement

“I think they’re dopes,” the veteran entertainment executive Barry Diller said of Trump Media’s investors during a CNBC appearance on April 4.

That’s not to say, given the stock’s volatility, that it might not recover and end up in the green for the day, though whether it can recover the full 69.8% loss, even over time, is subject to doubt.

Still, the raw numbers, being right there for everyone to view in bright red, aren’t as interesting as the underlying grift. Let’s examine that.

It’s fair to say that few if any experienced investment professionals expect Trump Media to have staying power as a high-flying stock. I raised the most pertinent issues a few days before the IPO: The company had meager revenues and huge losses. It was to be taken public via a device — a special purpose acquisition company, or SPAC — that was often used to circumvent government rules for disclosures to investors.

Trump Media’s expected value of $5 billion at the IPO swore at common sense, or at any traditional standard of securities valuation. In short, Trump Media looked like any number of other Trump ventures, such as Trump University — all promise, no delivery.

Advertisement

“It’s a scam,” Diller told his CNBC interviewers. “Just like everything he’s ever been involved in, it’s a con.”

No one at Truth Social responded to my request for a comment about Diller’s remark.

Earlier, I asked whether anyone should believe in the valuation projections, and whether anyone in their right mind would invest. My answers were probably not, and probably not. That was conjecture, not investment advice.

After the IPO, however, more issues were disclosed that contributed to the stock’s precipitous slide. The company’s first annual report, issued April 1, incorporated an obligatory section on risk factors to be pondered by investors that included the traditional warnings about the costs of competition, the prospects of litigation, and the dangers of technology failures — and a couple that aren’t normally seen in corporate disclosures.

One covered the downsides of Trump Media’s linkage with Trump — that Truth Social faced “greater risks than typical social media platforms because of … the involvement of President Trump.” Those risks include “harassment of advertisers or content providers, increased risk of hacking of [Truth Social’s] platform, lesser need for Truth Social if First Amendment speech is no longer believed to be suppressed by other similar platforms, criticism of Truth Social for its moderation practices, and increased stockholder suits.”

Advertisement

The report made clear, if anyone was unaware of this, that the value of its brand “may diminish if the popularity of President Trump were to suffer,” as it would from “the death, incarceration, or incapacity of President Trump.”

Perhaps more telling was the company’s disclosure that it was not planning to “collect, monitor or report” the traditional metrics used by other social media platforms, such as Meta and X (formerly Twitter). Among those performance measures are “average revenue per user, ad impressions and pricing, … monthly and daily active users” — in other words, all the statistics that tell a social media company who, if anyone, is using it, and what their participation is worth in dollars and cents.

Having that information would only “divert” the company’s management, the report said, though it wasn’t clear about how management would fashion a strategy for the future if it doesn’t know where it is at present, including just how many users it has.

The annual report also updated Trump Media’s financial statements to cover the full year 2023: The platform lost more than $58 million on revenue of a bare $4.1 million. Previous disclosures had covered only the first nine months of 2023, when the company said it lost $49 million on $3.4 million in revenue.

On Monday, shareholders got another surprise. Trump Media said in a public filing that it planned to issue 40 million new shares to insiders (36 million of them to Trump himself) and that warrant holders were entitled to 21.5 million additional shares of stock, which could be expected to reach the open market almost immediately upon the warrants’ conversion.

Advertisement

That means existing shareholders are about to be heavily diluted, left with less of the company than they anticipated. The shares plunged more than 18% on Monday.

Who benefits from these maneuvers? Trump does. He is in effect the owner of 64.9% of the company, including the 36 million new shares; no one else owns more than 7.3%. For him this isn’t much of an investment; 36 million of his 114.7 million shares are a handout that didn’t require him to put up his own money. The rest were issued to him via the IPO in return for his interest in Trump Media as a private company.

Trump’s financial role in the founding of Truth Social in 2021 may have been minimal or nonexistent; Reuters reported in 2022 that most of the $38 million raised in the company’s first year came from businessmen who were political allies of Trump and from borrowings from unidentified lenders.

Trump has almost no ability to convert his shareholdings to cash in the near term, however. As a Trump Media insider, he is prevented from selling or borrowing against his shares for at least six months.

If and when he places any of his shares on the market, he would be selling into a declining market. Trump Media is the memiest of “meme stocks,” its value entirely divorced from financial fundamentals and based entirely on his involvement in the enterprise.

Advertisement

That places the value of his stake on a knife-edge. Any indication that he is reducing his commitment would almost certainly provoke a stampede for the exits among other shareholders. Trump would be racing to cash in before the value of his holdings reached the vanishing point.

Who are the other shareholders? According to a survey by the Washington Post, many are retail investors who believe that Trump’s touch is gold, or thought that buying his shares was a way to express faith in Trump and perhaps make some money on the side. At this moment, they are staring into the abyss.

Business

Yamaha is leaving California after nearly 50 years

Published

on

Yamaha is leaving California after nearly 50 years

Yamaha Motor Corp. is relocating part of its operations to Georgia and selling its California assets after 47 years.

The company is the latest among a slew of businesses to relocate operations outside the Golden State to cut costs and improve profitability. Many cite high taxes and strict regulations as obstacles to doing business in the state.

Yamaha Motor Corp. U.S.A., the U.S. subsidiary of Yamaha Motor Co., has been based in Cypress since 1979. It will begin its move to Kennesaw, Ga., at the end of this year and complete the moving process by the end of 2028, the company said in an announcement.

The company’s marine and motorsports business facilities already moved to Kennesaw in 1999 and 2019, respectively. The Cypress facility currently houses corporate functions and the financial services business on roughly 25 acres, the company said.

Yamaha said it will sell all its land, offices, warehouses and other fixed assets in California. It will use a sale-and-leaseback arrangement for a temporary period to ensure a smooth transition and business continuity.

Advertisement

“This initiative is positioned as one of the Company’s key measures aimed at improving asset efficiency and enhancing profitability in the United States,” the company said in its announcement of the move. Yamaha “is undertaking structural reforms … in response to cost increases resulting from U.S. tariffs and changes in the market environment,” it said.

Yamaha Motor was founded in Japan in 1955 and began selling its products in the U.S. in 1960. The company got its start making motorcycles for racing and contests, and released its first boat motor in 1960. It acquired land in Cypress in 1978 and established an office there one year later.

Some companies have been vocal about their dissatisfaction with California’s business environment.

Last year, Bed Bath & Beyond’s executive chairman, Marcus Lemonis, said his bankrupt company won’t be reopening any stores in California, where it used to have more than 80 locations.

“California has created one of the most overregulated, expensive, and risky environments for businesses,” Lemonis said in a statement posted on X in August.

Advertisement

Also in August, In-N-Out owner Lynsi Synder announced she was moving her family from California to Tennessee, where she planned to open a new regional headquarters. In-N-Out’s California headquarters remains operational.

“There’s a lot of great things about California, but raising a family is not easy here,” Snyder said on a podcast at the time. “Doing business is not easy here.”

Tesla moved its headquarters out of Palo Alto in 2021, the same year that financial services firm Charles Schwab relocated from San Francisco to north Texas.

Elon Musk moved the head offices of his other companies — SpaceX and X — to Texas in 2024, as did Chevron, the oil giant that was started in California.

Advertisement
Continue Reading

Business

Disneyland Resort President Thomas Mazloum named parks chief

Published

on

Disneyland Resort President Thomas Mazloum named parks chief

Disneyland Resort President Thomas Mazloum has been named chairman of Walt Disney Co.’s experiences division, the company said Tuesday.

Mazloum succeeds soon-to-be Disney Chief Executive Josh D’Amaro as the head of the Mouse House’s vital parks portfolio, which has become the economic engine for the Burbank media and entertainment giant. His purview includes Disney’s theme parks, famed Imagineering division, merchandise, cruise line, as well as the Aulani resort and spa in Hawaii.

Jill Estorino will become the head of Disneyland Resort in Anaheim. She previously served as president and managing director of Disney Parks International and oversaw the company’s theme parks and resorts in Europe and Asia.

Estorino and Mazloum will assume their new roles on March 18, the same day as D’Amaro and incoming Disney President and Chief Creative Officer Dana Walden.

“Thomas Mazloum is an exceptional leader with a genuine appreciation for our cast members and a proven track record of delivering growth,” D’Amaro said in a statement. “His focus on service excellence, broad international leadership and strong connection to the creativity that brings our stories to life make him the right leader to guide Disney Experiences into its next chapter.”

Advertisement

Mazloum had been about a year into his tenure at Disneyland. Before that, he was head of Disney Signature Experiences, which includes the cruise line. He was trained in hospitality in Europe.

In his time at Disneyland, Mazloum oversaw the park’s 70th anniversary celebration and recently pledged to eliminate time limitations for park-hopping, which are designed to manage foot traffic at Disneyland and California Adventure.

Mazloum will now oversee a 10-year, $60-billion investment plan for Disney’s overall experiences business, which includes new themed lands in Disneyland Resort and Walt Disney World. At Disneyland, that expansion could result in at least $1.9 billion of development.

The size of that investment indicates how important the parks are to Disney’s bottom line. Last year, the experiences business brought in nearly 57% of the company’s operating income. Maintaining that momentum, as well as fending off competitors such as Universal Studios, is key to Disney’s continued growth.

In his new role, Mazloum will have to keep an eye on “international visitation headwinds” at its U.S.-based parks, which the company has said probably will factor into its earnings for its fiscal second quarter. At Disneyland Resort, that dip was mitigated by the park’s high percentage of California-based visitors.

Advertisement

Times staff writer Todd Martens contributed to this report.

Continue Reading

Business

What soaring gas prices mean for California’s EV market

Published

on

What soaring gas prices mean for California’s EV market

It has been a bumpy road for the electric vehicle market as declining federal support and plateauing public interest have eaten away at sales.

But EV sellers could soon receive a boost from an unexpected source: The war in Iran is pushing up gas prices.

As Americans look to save money at the pump, more will consider switching to an electric or hybrid vehicle. Average gas prices in the U.S. have risen nearly 17% since Feb. 28 to reach $3.48 per gallon. In California, the average is $5.20 per gallon.

Electric vehicles are pricier than gasoline-powered cars and charging them isn’t cheap with current electricity prices, but sky-high gas prices can tip the scales for consumers deciding which kind of vehicle to buy next.

“We probably will see an uptick in EV adoption and particularly hybrid adoption” if gas prices stay high, said Sam Abuelsamid, an auto analyst at Telemetry Agency. “The last time we had oil prices top $100 per barrel was early 2022 and that’s when we saw EV sales really start to pick up in the U.S.”

Advertisement

In a 2022 AAA survey, 77% of respondents said saving money on gas was their primary motivator for purchasing an electric vehicle. That year, 25% of survey respondents said they were likely or very likely to purchase an EV.

As oil prices cooled, the number fell to16% in 2025.

In California, annual sales of new light-duty zero-emission vehicles jumped 43% in 2022, according to the state’s Energy Commission. The market share of zero-emission vehicles among all light-duty vehicles sold rose from 12% in 2021 to 19% in 2022.

“Prior to 2022, we didn’t really have EVs available when we had oil price shocks,” Abuelsamid said. “But every time we did, it coincided with a move toward more fuel-efficient vehicles.”

Dealers are anticipating a windfall.

Advertisement

Brian Maas, president of the California New Car Dealers Assn., predicted enthusiasm for EVs will rebound across California if oil prices don’t come down.

“If prior gasoline price spikes are any indication, you tend to see interest in more fuel-efficient vehicles,” he said.

Rising gas prices could be a lifeline for EV makers at a time when federal support for green cars has been declining.

Under President Trump, a federal $7,500 tax incentive for new electric vehicles was eliminated in September, along with a $4,000 incentive for used electric vehicles.

In California, the zero-emission vehicle share of the total new-vehicle market was 22% through the first 10 months of 2025, then dropped sharply to 12% in the last two months of the year, according to the California Auto Outlook.

Advertisement

Meanwhile Tesla, the most popular EV brand in the country, has grappled with an implosion of its reputation with some consumers after its chief executive, Elon Musk, became one of Trump’s most vocal supporters and helped run the controversial Department of Government Efficiency.

Over the last several months, Ford, General Motors and Stellantis have pared back EV ambitions.

Other automakers, including Nissan, announced plans to stop producing their more affordable electric models.

The Trump administration has moved to roll back federal fuel economy standards and revoked California’s permission to implement a ban on new gas-powered car sales by 2035.

David Reichmuth, a researcher with the Clean Transportation program in the Union of Concerned Scientists, said the shift in production plans will affect EV availability, even if demand surges.

Advertisement

That could keep people from switching to cleaner vehicles regardless of higher gas prices.

“This is a transition that we need to make for both public health and to try to slow the damage from global warming, whether or not the price of gasoline is $3 or $5 or $6 a gallon,” he said.

According to Cox Automotive, new EV sales nationally were down 41% in November from a year earlier. Used EV sales were down 14% year over year that month.

To be sure, oil prices can fluctuate wildly in times of uncertainty. It will take time for consumers to decide on new purchases.

Brian Kim, who manages used car sales at Ford of Downtown LA, said he has yet to see a jump in the number of people interested in EVs, hybrids or more fuel-efficient gas-powered engines.

Advertisement

Still, if the price at the pump stays stuck above its current level, it could happen soon.

“Once the gas prices hit six [dollars per gallon] or more and people feel it in their pocket, maybe things will start to change,” he said.

Continue Reading
Advertisement

Trending