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California’s news industry is shrinking while misinformation spreads. Here's what the numbers tell us

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California’s news industry is shrinking while misinformation spreads. Here's what the numbers tell us

As the world turned digital, people were quick to drop their Sunday papers and pick up their smartphones for news. Advertisers followed suit as digital platforms became more valuable real estate than print newspapers, leaving California news outlets desperate to find ways to stay profitable and relevant.

Supporters — including the California News Publishers Assn. and the Media Guild of the West which represents journalists at the Los Angeles Times — believe Assembly Bill 886, will give the industry a greatly needed boost by requiring online platforms like Google to pay news outlets when linking to their content. News outlets must spend at least 70% of the received funds on their staff.

A second bill being considered by California lawmakers, Senate Bill 1327, would charge Amazon, Meta and Google a “data extraction mitigation fee” for data they collect from users. The funds would go toward supporting local newsrooms.

California has lost one-third of its newspapers since 2005, according to a 2023 Northwestern Medill School of Journalism report. The number of journalists in the state has dropped 68% since then, and despite shifting efforts to digital, news outlets are struggling to attract readers and subscribers.

The Los Angeles Times cut more than 20% of its newsroom in January, representing one of the largest staff cuts in the newspaper’s 142-year history. Since L.A. Times owner Patrick Soon-Shiong sold the San Diego Union-Tribune to a hedge fund in July 2023, its staff has been cut by an estimated 30%. LAist is also facing “a significant budget shortfall” over the next two years and has offered voluntary buyouts to journalists ahead of a potential round of layoffs.

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Americans are turning to social media for news, citing its convenience and speed. The share of Americans using social media for news increased from 27% in 2013 to 48% in 2024, according to the Reuters Institute for the Study of Journalism’s Digital News Report 2024.

But concerns about unreliable sources and misinformation have been growing. Four in 10 Americans who get news from social media say they dislike the inaccuracy, up from three in 10 in 2018, according to a 2023 Pew Research Center survey. After the 2016 presidential election, about a quarter of Americans said they shared fabricated news stories, knowingly or unknowingly.

As conspiracies and misinformation spread and exacerbate polarization, local newsrooms meant to hold officials accountable and keep community members well-informed are becoming fewer and farther between.

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As the two bills make their way through the state Legislature, here’s what you need to know about California’s shrinking news industry and evolving media advertising scene.

Sunday circulation for some of the largest newspapers in California, including the Los Angeles Times, Orange County Register and San Diego Union-Tribune, has dropped at least 30% since 2015. The Fresno Bee has seen the largest percentage decrease in Sunday newspaper circulation, down 79% in just eight years. Its daily average of 110,400 papers in 2015 plummeted to 23,000 in 2023.

“There’s no mistaking that this is a brutal moment for journalistic employment,” Gabriel Kahn, USC professor of professional practice of journalism, said. “Jobs are shrinking, and local coverage is disappearing.”

The San Francisco Bay area saw the largest drop in journalism employment per 1,000 jobs in the state since 2009, according to U.S. Bureau of Labor Statistics data. In 2009, one out of 1,000 employed people worked as a journalist. In 2023, only a half of those jobs remain.

While the Bay Area saw a sharp decline in the number of journalists in the early 2010s, journalism employment has been inching back upward since 2015.

Kahn said the number of journalists in the Bay Area is dependent on the national relevance of Silicon Valley, which in recent years has consistently found headlines with topics like social media and artificial intelligence and tech figures like Elon Musk.

“Coverage about glitzy topics whether its celebrities in L.A., tech or politics … can gain national audiences, so there will always be demand for people to produce that kind of journalistic content,” he said. “Silicon Valley has always had ways to grow, and as they grow, journalists are added on to cover that surge.”

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Journalism jobs continue to be concentrated in metropolitan hubs such as Los Angeles, San Francisco, San Diego, Sacramento and San Jose. The number of journalists in Los Angeles and Orange County increased 34% in the past decade while the number in San Jose and San Diego remained roughly unchanged.

The number of journalists in the state’s capital, however, notably plummeted 57% in the last decade. The Sacramento area saw the largest drop in total journalism employment since 2013.

McClatchy, the publisher of the Sacramento Bee and dozens of other news outlets across the country, filed for bankruptcy in 2020 and was acquired by a New Jersey hedge fund later that year. TV stations have also consolidated news coverage in Sacramento by doing the same with less, Kahn said.

“The truth is, this is still the place where a $300-billion budget gets approved [and] lots of business [gets] transacted,” he said. “I’m surprised there’s not more [coverage].”

As social media and search engines dominate the advertising business that once fueled the journalism industry, many California news outlets that have stuck to old business models are watching money go down the drain, Kahn said.

National digital advertising expenditures in California increased 54% since 2018 while print media advertising decreased 27%, according to Borrell Associates.

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The most popular social media for California registered voters for election-related news is YouTube, followed by Facebook, Instagram, X and TikTok. And as more Americans experience news fatigue and turn to social media for news and comedic relief, news outlets continue to lose digital readership.

Ten major California news websites, including latimes.com, sfchronicle.com and ocregister.com, have seen at least a 35% drop in total unique visitors since January 2021.

The OC Register’s website saw one of the largest percentage decreases in the past three years at 72%.

Kahn attributed some of the digital readership loss to difficulties optimizing journalism content for search engines.

“One of the major woes that journalism is feeling is that their audience is dependent on Silicon Valley giants and their algorithms,” Kahn said.

A poll from the UC Berkeley Institute of Governmental Studies conducted from May 29 to June 4 found that California registered voters rely on Google and other search engines almost as much as newspapers and magazines to get news about election-related issues.

Digital advertising has become a major business for Google’s parent company, Alphabet, with revenue nearly quadrupling in the past decade. Google advertising, which includes Google search, YouTube ads and other networks, racked in an unprecedented $237.8 billion in 2023.

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The U.S. Justice Department and eight states, including California, brought a landmark antitrust case against Google in 2023, accusing it of abusing its power to monopolize the digital advertising market.

“Any money falling into these [journalism] institutions is going to be positive, because they have basically been watching the water drain out of the bathtub for the past decade and a half,” Kahn said.

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Yamaha is leaving California after nearly 50 years

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Yamaha is leaving California after nearly 50 years

Yamaha Motor Corp. is relocating part of its operations to Georgia and selling its California assets after 47 years.

The company is the latest among a slew of businesses to relocate operations outside the Golden State to cut costs and improve profitability. Many cite high taxes and strict regulations as obstacles to doing business in the state.

Yamaha Motor Corp. U.S.A., the U.S. subsidiary of Yamaha Motor Co., has been based in Cypress since 1979. It will begin its move to Kennesaw, Ga., at the end of this year and complete the moving process by the end of 2028, the company said in an announcement.

The company’s marine and motorsports business facilities already moved to Kennesaw in 1999 and 2019, respectively. The Cypress facility currently houses corporate functions and the financial services business on roughly 25 acres, the company said.

Yamaha said it will sell all its land, offices, warehouses and other fixed assets in California. It will use a sale-and-leaseback arrangement for a temporary period to ensure a smooth transition and business continuity.

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“This initiative is positioned as one of the Company’s key measures aimed at improving asset efficiency and enhancing profitability in the United States,” the company said in its announcement of the move. Yamaha “is undertaking structural reforms … in response to cost increases resulting from U.S. tariffs and changes in the market environment,” it said.

Yamaha Motor was founded in Japan in 1955 and began selling its products in the U.S. in 1960. The company got its start making motorcycles for racing and contests, and released its first boat motor in 1960. It acquired land in Cypress in 1978 and established an office there one year later.

Some companies have been vocal about their dissatisfaction with California’s business environment.

Last year, Bed Bath & Beyond’s executive chairman, Marcus Lemonis, said his bankrupt company won’t be reopening any stores in California, where it used to have more than 80 locations.

“California has created one of the most overregulated, expensive, and risky environments for businesses,” Lemonis said in a statement posted on X in August.

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Also in August, In-N-Out owner Lynsi Synder announced she was moving her family from California to Tennessee, where she planned to open a new regional headquarters. In-N-Out’s California headquarters remains operational.

“There’s a lot of great things about California, but raising a family is not easy here,” Snyder said on a podcast at the time. “Doing business is not easy here.”

Tesla moved its headquarters out of Palo Alto in 2021, the same year that financial services firm Charles Schwab relocated from San Francisco to north Texas.

Elon Musk moved the head offices of his other companies — SpaceX and X — to Texas in 2024, as did Chevron, the oil giant that was started in California.

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Disneyland Resort President Thomas Mazloum named parks chief

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Disneyland Resort President Thomas Mazloum named parks chief

Disneyland Resort President Thomas Mazloum has been named chairman of Walt Disney Co.’s experiences division, the company said Tuesday.

Mazloum succeeds soon-to-be Disney Chief Executive Josh D’Amaro as the head of the Mouse House’s vital parks portfolio, which has become the economic engine for the Burbank media and entertainment giant. His purview includes Disney’s theme parks, famed Imagineering division, merchandise, cruise line, as well as the Aulani resort and spa in Hawaii.

Jill Estorino will become the head of Disneyland Resort in Anaheim. She previously served as president and managing director of Disney Parks International and oversaw the company’s theme parks and resorts in Europe and Asia.

Estorino and Mazloum will assume their new roles on March 18, the same day as D’Amaro and incoming Disney President and Chief Creative Officer Dana Walden.

“Thomas Mazloum is an exceptional leader with a genuine appreciation for our cast members and a proven track record of delivering growth,” D’Amaro said in a statement. “His focus on service excellence, broad international leadership and strong connection to the creativity that brings our stories to life make him the right leader to guide Disney Experiences into its next chapter.”

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Mazloum had been about a year into his tenure at Disneyland. Before that, he was head of Disney Signature Experiences, which includes the cruise line. He was trained in hospitality in Europe.

In his time at Disneyland, Mazloum oversaw the park’s 70th anniversary celebration and recently pledged to eliminate time limitations for park-hopping, which are designed to manage foot traffic at Disneyland and California Adventure.

Mazloum will now oversee a 10-year, $60-billion investment plan for Disney’s overall experiences business, which includes new themed lands in Disneyland Resort and Walt Disney World. At Disneyland, that expansion could result in at least $1.9 billion of development.

The size of that investment indicates how important the parks are to Disney’s bottom line. Last year, the experiences business brought in nearly 57% of the company’s operating income. Maintaining that momentum, as well as fending off competitors such as Universal Studios, is key to Disney’s continued growth.

In his new role, Mazloum will have to keep an eye on “international visitation headwinds” at its U.S.-based parks, which the company has said probably will factor into its earnings for its fiscal second quarter. At Disneyland Resort, that dip was mitigated by the park’s high percentage of California-based visitors.

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Times staff writer Todd Martens contributed to this report.

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What soaring gas prices mean for California’s EV market

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What soaring gas prices mean for California’s EV market

It has been a bumpy road for the electric vehicle market as declining federal support and plateauing public interest have eaten away at sales.

But EV sellers could soon receive a boost from an unexpected source: The war in Iran is pushing up gas prices.

As Americans look to save money at the pump, more will consider switching to an electric or hybrid vehicle. Average gas prices in the U.S. have risen nearly 17% since Feb. 28 to reach $3.48 per gallon. In California, the average is $5.20 per gallon.

Electric vehicles are pricier than gasoline-powered cars and charging them isn’t cheap with current electricity prices, but sky-high gas prices can tip the scales for consumers deciding which kind of vehicle to buy next.

“We probably will see an uptick in EV adoption and particularly hybrid adoption” if gas prices stay high, said Sam Abuelsamid, an auto analyst at Telemetry Agency. “The last time we had oil prices top $100 per barrel was early 2022 and that’s when we saw EV sales really start to pick up in the U.S.”

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In a 2022 AAA survey, 77% of respondents said saving money on gas was their primary motivator for purchasing an electric vehicle. That year, 25% of survey respondents said they were likely or very likely to purchase an EV.

As oil prices cooled, the number fell to16% in 2025.

In California, annual sales of new light-duty zero-emission vehicles jumped 43% in 2022, according to the state’s Energy Commission. The market share of zero-emission vehicles among all light-duty vehicles sold rose from 12% in 2021 to 19% in 2022.

“Prior to 2022, we didn’t really have EVs available when we had oil price shocks,” Abuelsamid said. “But every time we did, it coincided with a move toward more fuel-efficient vehicles.”

Dealers are anticipating a windfall.

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Brian Maas, president of the California New Car Dealers Assn., predicted enthusiasm for EVs will rebound across California if oil prices don’t come down.

“If prior gasoline price spikes are any indication, you tend to see interest in more fuel-efficient vehicles,” he said.

Rising gas prices could be a lifeline for EV makers at a time when federal support for green cars has been declining.

Under President Trump, a federal $7,500 tax incentive for new electric vehicles was eliminated in September, along with a $4,000 incentive for used electric vehicles.

In California, the zero-emission vehicle share of the total new-vehicle market was 22% through the first 10 months of 2025, then dropped sharply to 12% in the last two months of the year, according to the California Auto Outlook.

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Meanwhile Tesla, the most popular EV brand in the country, has grappled with an implosion of its reputation with some consumers after its chief executive, Elon Musk, became one of Trump’s most vocal supporters and helped run the controversial Department of Government Efficiency.

Over the last several months, Ford, General Motors and Stellantis have pared back EV ambitions.

Other automakers, including Nissan, announced plans to stop producing their more affordable electric models.

The Trump administration has moved to roll back federal fuel economy standards and revoked California’s permission to implement a ban on new gas-powered car sales by 2035.

David Reichmuth, a researcher with the Clean Transportation program in the Union of Concerned Scientists, said the shift in production plans will affect EV availability, even if demand surges.

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That could keep people from switching to cleaner vehicles regardless of higher gas prices.

“This is a transition that we need to make for both public health and to try to slow the damage from global warming, whether or not the price of gasoline is $3 or $5 or $6 a gallon,” he said.

According to Cox Automotive, new EV sales nationally were down 41% in November from a year earlier. Used EV sales were down 14% year over year that month.

To be sure, oil prices can fluctuate wildly in times of uncertainty. It will take time for consumers to decide on new purchases.

Brian Kim, who manages used car sales at Ford of Downtown LA, said he has yet to see a jump in the number of people interested in EVs, hybrids or more fuel-efficient gas-powered engines.

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Still, if the price at the pump stays stuck above its current level, it could happen soon.

“Once the gas prices hit six [dollars per gallon] or more and people feel it in their pocket, maybe things will start to change,” he said.

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