Business
Are you a Stanley or Hydro Flask person? What your water bottle says about you
If you’ve spent any amount of time on TikTok or talking to your 12-year-old niece, you’ve probably heard of the Stanley cup by now.
The 40 oz. insulated tumbler with a handle has led to long lines, fights and a crazy resale market.
We’re only 11 days into the new year, and already some marketers have gone so far as to proclaim 2024 the “Year of the Water Bottle.” Hydration vessels, they say, may be this year’s “most covetable, most fashionable accessory.”
But the Stanley cup is just the latest in a long line of water bottle trends, aided by social media virality and declared cool by the arbitrators of the internet — teenage girls. Before Stanley, it was Hydro Flask, and before that, S’well. Owala took off on social media last year as well.
At the ripe old age of 24, I’ve remained faithful to my plastic Nalgene bottle, a brand that has seen its own surges in popularity, for more than five years. It’s covered in stickers from my college days and practically indestructible, perfect for my outdoor climbing trips and propensity for dropping things. I prefer to drink my water at room temperature rather than ice cold — controversial, I know — and I don’t want to lug around anything heavy. I’m unabashed Nalgene person, and I won’t be replacing it anytime soon.
Given the fierce devotion with which some fans wield their Stanleys, I wanted to know if water bottles really have become the latest extensions of our identities. So I spent a day traversing the city to see what Angelenos have to say. Here are my entirely unscientific findings.
Stanley: The trendsetter
Kimora Johnson poses for a portrait with a Stanley Cup branded water bottle outside her high school in Culver City. She recently purchased the cup, which has been selling out at retailers, from Urban Outfitters. (Dania Maxwell/Los Angeles Times)
One of the most coveted items currently by tweens across America, it seems, is the Stanley Quencher tumbler. Target shelves were devoid of them when I checked, but 15-year-old Kimora Johnson knew where to find one — Urban Outfitters.
Johnson proudly toted her light teal blue Stanley as she walked out of school in Culver City on Monday. It matched her nails.
“I just like the color and it keeps my water cold. It’s really nice,” she said. She was quite pleased to have snagged one over winter break after seeing it all over TikTok, Instagram and the news.
The cup’s popularity was likely initially sparked by a woman’s viral TikTok video in November of a Stanley cup that survived a car fire. In response, the Stanley company offered to replace her cup — and her car. Since then, influencers and popular collaborations have propelled the Stanley cup to new heights. (Stanley couldn’t be reached for comment on the trend.)
USC master’s student Hannah Gomez, on the other hand, initially thought people were talking about the National Hockey League’s Stanley Cup. She received the popular Stanley tumbler as a gift from her younger sister and did not realize the cachet it would have.
“I’ve gotten like five comments on it today,” the 26-year-old said after I accosted her on her way to grab dinner. “People don’t usually stop you for your water bottle.”
She likes the handle design and straw, which she said makes her drink more water throughout the day. Plus, it kept her water ice cold from 8 a.m. to 5 p.m.
Runyon Canyon hikers Priscilla Ramirez and Diana Gonzalez said they bought one for its ability to keep water cold — a must at Gonzalez’s warehouse job in the summer. — but they also were intrigued after hearing it could float in a pool. They confirmed that it does, indeed, float in a pool.
Gonzalez considered buying a red Stanley featured in Target’s Valentine’s Day collection but quickly changed her mind after seeing the hubbub around them.
“I wanted it, but I will not go and fight for one,” said Gonzalez, 33. For hiking purposes, they opted to buy something cheaper at Marshalls.
Hydro Flask: The populist
Leslie Compean shows off her Hydro Flask water bottle at the USC University Village. The bottle was a gift from her sister for the holidays. (Dania Maxwell/Los Angeles Times)
In 2020, the Hydro Flask was the “it” water bottle, the kind that middle schoolers put at the top of their Christmas lists just like the Stanley cup of today. Teens carried them separately rather than in their backpacks, covering them with stickers and artwork. They were a statement that you were cool and eco-conscious.
According to the company, the average Hydro Flask purchaser ranges from teens to mid-30s and “live full and active lives.” Of all the reusable water bottles I could identify in public, I saw the most Hydro Flasks.
On a Monday afternoon at USC, students lugged their Hydro Flasks across campus in backpacks and on skateboards in all different colors.
Leslie Compean, 22, carried a white Hydro Flask she received from her sister for Christmas. She already owned a gray bottle from the same brand but wanted a larger one.
“I feel like I’m a simple person,” Compean said. Even if unintentional, it seemed to match her white shoes, paired with black pants and a mustard yellow sweater.
She doesn’t care about trends, she said, but this bottle “does the job.”
Over at Santa Monica’s Third Street Promenade, Alfredo Torales, 39, sat outside during his lunch break with a black Hydro Flask. It came from the ever-growing lost-and-found pile at the high school his wife works at.
“These boys always leave Hydro Flasks behind as if they’re worth nothing,” Torales said. “If no one scoops it up after a few weeks, she brings them home.”
He doesn’t particularly care about what kind of water bottle he has, but he’s a Bruin, so that means “no SC colors ever.”
Owala: The color-forward accessory
Denai Blackshire sported an Owala water bottle that matched her outfit while hiking recently at Runyon Canyon. (Dania Maxwell/Los Angeles Times)
Unlike other reusable water bottles, Owala screams color.
Each iteration of its flagship FreeSip bottle has at least three different colors for the body, rim and spout. Online, they have names like “Can You See Me?” with bright pinks and reds, and “Gemstone Chic,” with rich jewel tones.
“Water bottles are a cool tool for self-expression,” said Chad Sorensen, senior brand manager for Owala. “We give you an outlet, a vehicle to do that.”
Sorensen said the brand has picked up older Gen Z and millennial women in particular as fans. As the water bottle space has become more and more about fashion, the company aims to market its products accordingly.
Denai Blackshire, 32, carried a white, black and gray Owala while hiking at Runyon Canyon that matched her gray sweats.
“When you go hiking, you still want to look aesthetically put together,” Blackshire said. An ex-partner bought her the water bottle after she said she wanted to hike more. Her main requirement: It had to be cute.
She also thought the design was clever — a straw for sipping and a larger spout for guzzling. It was named one of Time’s Best Inventions of 2023.
Owala has seen particular success with nurses, Sorensen said, who are stuck wearing the same thing every day but can use a colorful water bottle to “mix it up.”
Sorensen likens the water bottles to sneakers — you technically need only one, but you have multiple to match different wardrobes. Owala drops a limited-edition color every other Tuesday, like sneaker drops, and once they’re gone, they’re gone.
S’well: The stylish classic
Alex Holt said he chose his particular S’well water bottle, which he toted along for a hike at Runyon Canyon, because it matches his lunchbox. The stainless steel finish fits his personal brand, his friends told him. (Dania Maxwell/Los Angeles Times)
When I was in high school, everyone had a S’well bottle. I would call it the first “fashionable” water bottle, with an array of artsy finishes, including rose gold metallic, glossy faux marble and a smooth, understated wooden print.
It has a distinctive slim neck design and is small enough to fit in the side pocket of most backpacks. The downsides: It’s hard to fit ice cubes in the opening, and the svelte bottles are less visible carried inside a backpack.
Alex Holt, 44, carried one with a stainless steel finish during a morning hike at Runyon Canyon. He chose that one because it matches his lunchbox.
“It’s like your branding,” his co-workers told him. He said it’s also sturdy and keeps his water cold, sparkling or still.
“The idea is that we have them for a really long time,” Holt said, rather than changing them with trends. S’well declined to comment.
Nalgene: The sturdy workhorse
Carrying a backpack and rollerblades, Goksu Okar wandered around the Santa Monica REI’s water bottle section, carefully examining the plethora of brands that were available — Yeti, Nalgene, Stanley, Hydro Flask, Camelbak and more.
After a few minutes, she settled on a plastic Nalgene bottle. (I silently cheered from the sidelines.)
Okar, 32, said she already had a “really big” water bottle that she drinks from all day and wanted a smaller, more portable one. If she wanted to spend more, she would’ve bought a Yeti ($28 for a similar style). But the Nalgene is cheap and seemed sturdy — what more could she ask for? Before we could get into more specifics, she ran off to catch the bus.
While Nalgene bottles can’t keep your water cold, they’re relatively inexpensive. The standard 32-ounce wide-mouth bottle is only $16.99, while the other brands in this roundup cost $30 or more. And if you break it, the company will replace it.
Eric Hansen, Nalgene’s marketing director, described the average customer as: “18-45, professional, active, engaged and passionate.” But above all, they’re loyal. The company has received stories and photos of customers with tattoos of the Nalgene bottle silhouette. The brand has even received invitations to weddings and graduations.
“If that’s not engagement and passion, I don’t know what is,” said Hansen, who refers to Nalgene as the “OG” water bottle. At 75 years old, Nalgene doesn’t have to chase trends or consumers, he added.
The best water bottle? Anything reusable
Priscilla Ramirez, photographed at Runyon Canyon, packs a Hydrapeak water bottle she purchased from Marshalls because she said it keeps her water cold. (Dania Maxwell/Los Angeles Times)
“My rule of thumb is, don’t spend more than $20 on a water bottle,” said 18-year-old Sofie Fisher. “Maybe $25.”
Fisher had some thoughts about water bottle trends Monday afternoon after school in Culver City as she waited for her ride.
“Fads have been like a thing forever,” she said. It’s more important to “try to reuse what you have and not consume more.”
Hannah Gomez holds up her Stanley cup water bottle at USC University Village. Gomez was surprised at how much attention her new bottle gave her.
(Dania Maxwell / Los Angeles Times)
Fisher uses a Tripalink-branded water bottle she thinks her mom bought on Facebook Marketplace (Tripalink is a property management startup). She doesn’t care for Stanley or any other trendy bottle.
“It’s forced consumerism,” she said.
But if you’re still using single-use plastic bottles?
It’s 2024. Not a great look.
Business
Read Nick Bilton’s Letter to Scott Pelley
Dear Mr. Pelley:
I meant what I said in my letter last week to the 60 Minutes team: joining 60 Minutes is the honor of my career and I am grateful to be working alongside the people who have contributed to the most important television journalism brand this country has ever produced. While I’m new to 60 Minutes, I’ve devoted my career to investigative journalism and storytelling. I started this job excited to collaborate and to benefit from the wisdom and experience of the 60 Minutes veterans, with you among them. For that reason, one of the first things I did in my new role was call you to talk and invite you to dinner. It is a profound disappointment that you rejected that overture and chose ambush instead. Yesterday, you hijacked my first meeting with staff to disparage me, my qualifications, and my intentions with remarkable incivility and contempt. I welcome a diversity of viewpoints and respectful debate among the team, but this was nothing of the sort. Yesterday’s performative display of hostility enacted in front of the staff instead of in a civil, private conversation-demonstrated that you have no interest in contributing to the future success of the show, or approaching my new tenure with a mind open to collaboration and progress. I am here to deliver first-in-class news programming, not to make headlines about newsroom drama. I am eager to work alongside those who share this goal.
Despite yesterday’s misconduct, I had hoped that in sitting down with you today we could find a path forward together. You made clear that you are not interested in such a path.
Your antipathy to the future of the show has come through loud and clear. And I have heard you. I therefore write on behalf of CBS News, Inc. (“CBS”) to inform you that your employment with CBS is terminated for cause effective immediately. Enclosed is your formal termination letter.
Sincerely,
Nick Bilton
Executive Producer, 60 Minutes
Business
Aspiration co-founder sentenced to 14 years for fraud
The co-founder of Aspiration, Joseph Sanberg, was sentenced to 14 years in prison on Monday after defrauding investors and lenders of over $248 million.
The startup, an eco-friendly digital banking company boasting fossil fuel-free investments, carbon offsets for gas purchases, and a debit card with cash-back benefits for shopping at clean companies, was founded by Sanberg and Andrei Cherny. Cherny left the company in 2022 and has not been charged.
Sanberg, an Orange County native, pleaded guilty to wire fraud in October after being arrested in March last year. Aspiration subsequently filed for bankruptcy and liquidated all of its assets by July.
Sanberg and venture capitalist Ibrahim AlHusseini, who also faces charges, together forged a series of bank statements in order to obtain loans. From 2020 to 2021, the pair forged AlHusseini’s bank statements to show millions of dollars in assets in order to obtain millions of dollars from lenders.
Additionally, they forged a letter from their audit committee stating that $250 million in funds were available, when in reality Aspiration had less than $1 million. The amount of loans defrauded exceeded $248 million.
In 2021, Sanberg artificially inflated Aspiration’s 2021 revenue by $44 million by recruiting 27 fake customers to sign letters of intent pledging tens of thousands of dollars per month for tree planting services. Sanberg himself funded the contracts and used the inflated revenue numbers to obtain more loans.
The charges sparked an NBA investigation into salary cap allegations due to Aspiration’s connections with Clippers owner Steve Ballmer.
Ballmer personally invested $60 million in Aspiration, all of which was lost. He is now the target of a civil lawsuit alleging his participation in the scheme. Ballmer denies the allegations.
The team announced a $300-million sponsorship deal with Aspiration, and Clippers player Kawhi Leonard signed a four-year, $28-million marketing contract with the company, which reportedly performed no duties. The issue has raised concerns about how players are circumventing the NBA’s salary cap.
The team lost the $300-million sponsorship deal and an additional $20 million paid for carbon offset purchases.
Business
Monterey Park takes landmark vote on banning data centers
Residents in the city of Monterey Park will be the first in the nation to vote on a permanent ban on data centers Tuesday.
If approved, Measure NDC would prohibit data centers within the city limits and could only be overturned by another vote.
Yard signs saying “No Data Center” in English and Chinese with images of dragons line sidewalks in the San Gabriel Valley city.
As a wave of data center opposition sweeps the country, numerous towns and counties across the U.S. have instituted temporary moratoria and other restrictions on the facilities. But only a handful have instituted indefinite bans, and just four other towns have sent related matters to the ballot.
Supporters are hoping the vote will set a precedent for the rest of the region, where residents are fighting proposals in Vernon and City of Industry.
“This is about as permanent a ban as we can get,” said Steven Kung, co-founder of the group No Data Center Monterey Park. “Winning Measure NDC would send a huge message to the rest of the San Gabriel Valley about how residents don’t want data centers.”
The ballot measure emerged from the fight against a 247,000-square-foot center proposed in 2024 by the Australian-owned investment firm HMC StratCap for a residential area in Monterey Park.
The facility would have sat less than 500 feet away from the nearest home and used three times the electricity of the 60,000-person, predominantly Asian American city.
While the developer touted the potential for jobs and tax revenue, residents expressed concerns about noise and air pollution, rising electricity rates and a potential to lower property values.
The company pulled its plans in late March following public outcry and a March 4 city council vote to extend a temporary data center moratorium and place a ban on Tuesday’s ballot.
In a letter to the city council, HMC StratCap said it would pursue a different use for the land and would not engage in a ballot measure fight.
The city council later banned data centers indefinitely, the first in California to do so, said Mayor Elizabeth Yang. But she’s still been out campaigning for the measure with all four other council members.
“If a council puts in an ordinance, a future council can reverse it too,” said Yang. “With the ballot measure, unbanning it is a lot harder because you need the entire city to vote on it.”
The measure proposes the ban “to protect air quality, drinking water resources, and public health” and “prevent impacts to electricity and water rates.”
While California places third in the country for existing data centers with about 300 facilities, it hasn’t been a hot spot in the recent AI-driven data center boom. High electricity rates, expensive land and regulatory hurdles mean that fewer, and smaller, facilities are currently planned than in Virginia, Texas, Georgia, Illinois or Arizona.
“Most of California’s data centers are small by today’s standards,” said Shaolei Ren, an engineering professor at UC Riverside who studies how to reduce the environmental impacts of data centers. “Ten years ago, they would be medium-sized, but the power demand for new AI data centers has increased a lot.”
The average operating data center demands 45 megawatts, according to the Washington Post, while the average planned one would draw 430 MW. The one proposed for Monterey Park would have required about 50 MW at peak demand.
As proposals crop up in SoCal, they’re met with fierce opposition. Montebello, El Monte and Baldwin Park have all enacted temporary moratoria, and Alhambra recently banned data centers as part of a zoning code update. City of Industry, Vernon, City of Commerce and Santa Fe Springs are moving in the other direction, trying to court developers and streamline data center approvals. Community groups are fighting that.
Outside the San Gabriel Valley, residents of Coachella and Imperial County are showing up in droves to protest local proposals.
Matthew Shaw, a volunteer with the Coalition for Responsible Data Center Development, who recently published a report on opposition to AI data centers, said a vote to ban them in Monterey Park “would lead to copycats, partially because so many groups are just opposed to any data center development at all.”
While there is no formal opposition to Measure NDC, some building trades like Ironworker Local 433 supported the Monterey Park data center when it was still live before city council. Those in the data center industry are lamenting the state of public opinion.
“These are multi-billion-dollar assets that are built by multi-trillion-dollar companies. These things will get done,” said Mehdi Paryavi, chairman of the International Data Center Authority. “My biggest problem is that our industry does not invest enough in community engagement.”
Paryavi said towns that seek to limit data centers are missing out on thousands of jobs generated by data center construction, operations and customers, as well as faster artificial intelligence speeds and better performance.
Kung said local community organizers are “looking at the empirical evidence” and seeing a ban as a win.
“We’ve never seen a city that embraces a data center and is like, ‘Look how our quality of life has increased, look how all the revenue has gone into citywide improvements,’” he said. “That just doesn’t exist.”
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