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Actors can start selling AI voice clones to game companies under this new deal

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Actors can start selling AI voice clones to game companies under this new deal

Recording new voice-overs without speaking a word: For a busy voice actor, it might sound like a dream — unless that actor is worried about artificial intelligence being used to devalue her work and make hiring her unnecessary.

But under a new deal with an artificial intelligence company, members of the Screen Actors Guild will be able to create and license digital simulations of their voices for video games and other projects while enjoying safeguards against their potential misuse, the Hollywood labor union announced Tuesday.

Touting an agreement with Replica Studios — a tech firm that says it is “building the world’s greatest library of AI-powered voice actors” — during an event at the CES tech expo in Las Vegas, SAG-AFTRA National Executive Director Duncan Crabtree-Ireland described the deal as an example for how other tech companies can build trust with showbiz talent.

The deal comes in the wake of SAG-AFTRA’s protracted strike last year, in which the union sought expanded protections against AI from the Alliance of Motion Picture and Television Producers, or AMPTP, the group representing Hollywood’s major producers. The contract that the Guild ultimately secured mandated that the studios get permission from actors in order to digitally clone them, and pay for the use of those clones.

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“Like our recently negotiated AMPTP … terms, the Replica agreements are an expression of SAG-AFTRA’s intent and ability to work with employers to create terms that benefit and protect our members, and allow them to engage with opportunities driven by new technologies,” Crabtree-Ireland said from a lectern during the CES event.

The Replica deal will allow professional voice-over artists to “safely explore new employment opportunities for their digital voice replicas with industry-leading protections tailored to AI technology,” according to SAG-AFTRA. Simulated voices licensed under the deal can be used in video games and “other interactive media projects,” the union added.

The agreement establishes minimum rates for voice actors, Crabtree-Ireland said, and includes guardrails to ensure that performers know what projects a digital voice replica will be used in and that they consent to its use in future projects. Their data must also be stored safely.

“This is a great example of AI being done right,” said SAG-AFTRA President Fran Drescher in a statement.

Protections for game voice actors fall under a SAG-AFTRA contract for interactive work. But that contract, negotiated in 2017, did not include protections around AI.

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Voice actors have said they know society can’t stop AI technology from advancing. Instead, they hope that workers can secure contracts that would require their consent to reproduce their voice or likeness and compensate them when that happens.

SAG-AFTRA has been negotiating its video game contract, the Interactive Media Agreement representing about 2,500 performers, for more than a year. In September, members voted to authorize union leaders to call a strike against video game companies.

Although the technology to reuse a likeness or modify a voice has existed for years, actors say AI ups the ante because it can scrape more information more efficiently and potentially turn it into a plausible clone of an actor, combine actors’ work or pass as a new, ersatz artist.

“We’re creating new revenue streams here; we’re not replacing the old way of doing things,” said Shreyas Nivas, chief executive of Replica Studios. Explaining what this deal might look like in practice, he said that the popular video game “Red Dead Redemption 2” included 500,000 lines of recorded dialogue, and suggested that automated voice acting could make that process cheaper and more efficient.

Game voice actors say AI poses an equal or even greater threat to performers in the video game industry than it does in film and TV — particularly because many work in voice-over.

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“The capacity to cheaply and easily create convincing digital replicas of performer voices is already here and widely available,” SAG-AFTRA said in a message posted on its website. “You can find the tools to do it yourself with a simple Google search. Without protections, not only will this be the future of how voices are recorded for video game characters, but your own voice recordings will be used to train the AI systems that replace you.”

Voice actors have pointed to game “mods” — in which players or fans of a game alter content — as proof that their likenesses could be used without their consent and in ways that they would not approve. Last year, actors decried mods in the popular role-playing game Skyrim, which used AI-generated voices based on actors’ performances and cloned them for pornographic purposes.

Conversations between Replica and SAG-AFTRA began several years ago, Nivas said.

The SAG-AFTRA strike, as well as the accompanying Writers Guild strike, found stakeholders across Hollywood raising concerns about the role artificial intelligence will play in their industry. Even after SAG leaders secured a contract, some union members maintained that its language left studios too much latitude to use AI going forward.

Crabtree-Ireland nodded to those critics during the CES event, stating that “AI technology is not something we can block” and instead arguing that the union’s goal should be to “channel and direct that AI technology in a way that supports human creativity” in collaboration with amenable companies.

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Yamaha is leaving California after nearly 50 years

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Yamaha is leaving California after nearly 50 years

Yamaha Motor Corp. is relocating part of its operations to Georgia and selling its California assets after 47 years.

The company is the latest among a slew of businesses to relocate operations outside the Golden State to cut costs and improve profitability. Many cite high taxes and strict regulations as obstacles to doing business in the state.

Yamaha Motor Corp. U.S.A., the U.S. subsidiary of Yamaha Motor Co., has been based in Cypress since 1979. It will begin its move to Kennesaw, Ga., at the end of this year and complete the moving process by the end of 2028, the company said in an announcement.

The company’s marine and motorsports business facilities already moved to Kennesaw in 1999 and 2019, respectively. The Cypress facility currently houses corporate functions and the financial services business on roughly 25 acres, the company said.

Yamaha said it will sell all its land, offices, warehouses and other fixed assets in California. It will use a sale-and-leaseback arrangement for a temporary period to ensure a smooth transition and business continuity.

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“This initiative is positioned as one of the Company’s key measures aimed at improving asset efficiency and enhancing profitability in the United States,” the company said in its announcement of the move. Yamaha “is undertaking structural reforms … in response to cost increases resulting from U.S. tariffs and changes in the market environment,” it said.

Yamaha Motor was founded in Japan in 1955 and began selling its products in the U.S. in 1960. The company got its start making motorcycles for racing and contests, and released its first boat motor in 1960. It acquired land in Cypress in 1978 and established an office there one year later.

Some companies have been vocal about their dissatisfaction with California’s business environment.

Last year, Bed Bath & Beyond’s executive chairman, Marcus Lemonis, said his bankrupt company won’t be reopening any stores in California, where it used to have more than 80 locations.

“California has created one of the most overregulated, expensive, and risky environments for businesses,” Lemonis said in a statement posted on X in August.

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Also in August, In-N-Out owner Lynsi Synder announced she was moving her family from California to Tennessee, where she planned to open a new regional headquarters. In-N-Out’s California headquarters remains operational.

“There’s a lot of great things about California, but raising a family is not easy here,” Snyder said on a podcast at the time. “Doing business is not easy here.”

Tesla moved its headquarters out of Palo Alto in 2021, the same year that financial services firm Charles Schwab relocated from San Francisco to north Texas.

Elon Musk moved the head offices of his other companies — SpaceX and X — to Texas in 2024, as did Chevron, the oil giant that was started in California.

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Disneyland Resort President Thomas Mazloum named parks chief

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Disneyland Resort President Thomas Mazloum named parks chief

Disneyland Resort President Thomas Mazloum has been named chairman of Walt Disney Co.’s experiences division, the company said Tuesday.

Mazloum succeeds soon-to-be Disney Chief Executive Josh D’Amaro as the head of the Mouse House’s vital parks portfolio, which has become the economic engine for the Burbank media and entertainment giant. His purview includes Disney’s theme parks, famed Imagineering division, merchandise, cruise line, as well as the Aulani resort and spa in Hawaii.

Jill Estorino will become the head of Disneyland Resort in Anaheim. She previously served as president and managing director of Disney Parks International and oversaw the company’s theme parks and resorts in Europe and Asia.

Estorino and Mazloum will assume their new roles on March 18, the same day as D’Amaro and incoming Disney President and Chief Creative Officer Dana Walden.

“Thomas Mazloum is an exceptional leader with a genuine appreciation for our cast members and a proven track record of delivering growth,” D’Amaro said in a statement. “His focus on service excellence, broad international leadership and strong connection to the creativity that brings our stories to life make him the right leader to guide Disney Experiences into its next chapter.”

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Mazloum had been about a year into his tenure at Disneyland. Before that, he was head of Disney Signature Experiences, which includes the cruise line. He was trained in hospitality in Europe.

In his time at Disneyland, Mazloum oversaw the park’s 70th anniversary celebration and recently pledged to eliminate time limitations for park-hopping, which are designed to manage foot traffic at Disneyland and California Adventure.

Mazloum will now oversee a 10-year, $60-billion investment plan for Disney’s overall experiences business, which includes new themed lands in Disneyland Resort and Walt Disney World. At Disneyland, that expansion could result in at least $1.9 billion of development.

The size of that investment indicates how important the parks are to Disney’s bottom line. Last year, the experiences business brought in nearly 57% of the company’s operating income. Maintaining that momentum, as well as fending off competitors such as Universal Studios, is key to Disney’s continued growth.

In his new role, Mazloum will have to keep an eye on “international visitation headwinds” at its U.S.-based parks, which the company has said probably will factor into its earnings for its fiscal second quarter. At Disneyland Resort, that dip was mitigated by the park’s high percentage of California-based visitors.

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Times staff writer Todd Martens contributed to this report.

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What soaring gas prices mean for California’s EV market

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What soaring gas prices mean for California’s EV market

It has been a bumpy road for the electric vehicle market as declining federal support and plateauing public interest have eaten away at sales.

But EV sellers could soon receive a boost from an unexpected source: The war in Iran is pushing up gas prices.

As Americans look to save money at the pump, more will consider switching to an electric or hybrid vehicle. Average gas prices in the U.S. have risen nearly 17% since Feb. 28 to reach $3.48 per gallon. In California, the average is $5.20 per gallon.

Electric vehicles are pricier than gasoline-powered cars and charging them isn’t cheap with current electricity prices, but sky-high gas prices can tip the scales for consumers deciding which kind of vehicle to buy next.

“We probably will see an uptick in EV adoption and particularly hybrid adoption” if gas prices stay high, said Sam Abuelsamid, an auto analyst at Telemetry Agency. “The last time we had oil prices top $100 per barrel was early 2022 and that’s when we saw EV sales really start to pick up in the U.S.”

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In a 2022 AAA survey, 77% of respondents said saving money on gas was their primary motivator for purchasing an electric vehicle. That year, 25% of survey respondents said they were likely or very likely to purchase an EV.

As oil prices cooled, the number fell to16% in 2025.

In California, annual sales of new light-duty zero-emission vehicles jumped 43% in 2022, according to the state’s Energy Commission. The market share of zero-emission vehicles among all light-duty vehicles sold rose from 12% in 2021 to 19% in 2022.

“Prior to 2022, we didn’t really have EVs available when we had oil price shocks,” Abuelsamid said. “But every time we did, it coincided with a move toward more fuel-efficient vehicles.”

Dealers are anticipating a windfall.

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Brian Maas, president of the California New Car Dealers Assn., predicted enthusiasm for EVs will rebound across California if oil prices don’t come down.

“If prior gasoline price spikes are any indication, you tend to see interest in more fuel-efficient vehicles,” he said.

Rising gas prices could be a lifeline for EV makers at a time when federal support for green cars has been declining.

Under President Trump, a federal $7,500 tax incentive for new electric vehicles was eliminated in September, along with a $4,000 incentive for used electric vehicles.

In California, the zero-emission vehicle share of the total new-vehicle market was 22% through the first 10 months of 2025, then dropped sharply to 12% in the last two months of the year, according to the California Auto Outlook.

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Meanwhile Tesla, the most popular EV brand in the country, has grappled with an implosion of its reputation with some consumers after its chief executive, Elon Musk, became one of Trump’s most vocal supporters and helped run the controversial Department of Government Efficiency.

Over the last several months, Ford, General Motors and Stellantis have pared back EV ambitions.

Other automakers, including Nissan, announced plans to stop producing their more affordable electric models.

The Trump administration has moved to roll back federal fuel economy standards and revoked California’s permission to implement a ban on new gas-powered car sales by 2035.

David Reichmuth, a researcher with the Clean Transportation program in the Union of Concerned Scientists, said the shift in production plans will affect EV availability, even if demand surges.

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That could keep people from switching to cleaner vehicles regardless of higher gas prices.

“This is a transition that we need to make for both public health and to try to slow the damage from global warming, whether or not the price of gasoline is $3 or $5 or $6 a gallon,” he said.

According to Cox Automotive, new EV sales nationally were down 41% in November from a year earlier. Used EV sales were down 14% year over year that month.

To be sure, oil prices can fluctuate wildly in times of uncertainty. It will take time for consumers to decide on new purchases.

Brian Kim, who manages used car sales at Ford of Downtown LA, said he has yet to see a jump in the number of people interested in EVs, hybrids or more fuel-efficient gas-powered engines.

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Still, if the price at the pump stays stuck above its current level, it could happen soon.

“Once the gas prices hit six [dollars per gallon] or more and people feel it in their pocket, maybe things will start to change,” he said.

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