Business
A Political Reporter Takes Her Scoops to YouTube
After a few years of writing what she called a “niche newsletter for Washington insiders,” the political journalist Tara Palmeri decided she wanted to reach a wider audience. A much wider audience.
She’s taking her reporting to YouTube.
Ms. Palmeri said she is leaving the start-up Puck to strike out on her own, focusing much of her effort on the streaming giant. She joins a slew of other journalists who have left news organizations to build their own businesses around podcasts and newsletters.
But in politics, the most successful of these independent media stars have strong views and clear allegiances. Conservative hosts like Tucker Carlson and Megyn Kelly remain atop the podcasting charts, and anti-Trump media collectives are rapidly growing; two of them, The Contrarian and MeidasTouch, each have more than half a million newsletter subscribers, many of them paid.
That is not Ms. Palmeri.
“I’m not on a crusade,” said Ms. Palmeri, 37, the type of political journalist who proudly abstains from voting in elections while she’s covering them in order to maintain objectivity with her audience. “I’m not sold on either party, and that’s why I don’t really have a lot of friends.”
In her new venture, Ms. Palmeri wants to speak to audiences from the underdeveloped territory of “the middle,” she said, without a political agenda. “There isn’t really anyone there yet, and I want to try.”
In focusing on YouTube, Ms. Palmeri is also taking a slightly a different tack from many of the journalists who have recently left media companies — whether voluntarily or through layoffs or firings — to release their own content, typically on Substack. (Though she will have a Substack newsletter, too.)
YouTube says its viewers want more long-form news analysis, especially via podcasts. It recently announced having more than one billion monthly podcast listeners, outpacing any other media platform. (Watching and listening to podcasts is an increasingly fuzzy distinction.) Ms. Palmeri is part of a program meant to support “next generation” independent journalists on the platform with training and funding.
But whether “news influencers” like Ms. Palmeri can succeed at the same scale of popular partisan commentators is still untested. Many people say they want more unbiased news. Do they really?
Adam Faze, an emerging-media guru known for producing TikTok shows who is informally advising Ms. Palmeri, said he wasn’t aware of other political journalists approaching YouTube quite like her.
“Not with her access,” he said. Piers Morgan has been successful, Mr. Faze pointed out, but his YouTube channel is largely reminiscent of his cable news days, with cacophonous cross-talking panels and a green-screen cityscape backdrop.
“I don’t want you to go to this YouTube page and think, ‘I could have watched that on a cable channel,’” Ms. Palmeri said. She aspires to “speak like a normal person,” rather than a news anchor, and also “be more gritty.”
Ms. Palmeri takes pride in her grit. She often describes herself as “feared and fearless” — a daughter of New Jersey whose parents did not go to universities. Her zeal for scoops has made her variously unpopular among both Democrats and Republicans and occasionally other journalists.
Before Puck, while working for Politico, Ms. Palmeri reported on an investigation into a gun owned by Hunter Biden, a story that she said had “ostracized” her from her newsroom. In 2021, a deputy White House press secretary resigned after telling Ms. Palmeri that he would “destroy” her for reporting on his relationship with an Axios journalist who had covered the president.
An old-school tabloid sensibility drives Ms. Palmeri, who in her 20s door-knocked a couple of White House gate-crashers for The Washington Examiner and chased a “cop-killer” in Cuba for The New York Post. On her new Substack, The Red Letter, she plans to include blind gossip items, Ms. Palmeri said.
“She has a cadence that makes you feel like you’re just talking to a girlfriend” rather than a journalist, said Holly Harris, a veteran Republican strategist who encouraged Ms. Palmeri to go independent. This disposition can prove “a little dangerous,” Ms. Harris added: “All of a sudden you realize you’ve given up the state secrets.” In November, at a cocktail party in Washington, a former congressional staff member approached this reporter with the warning not to trust Ms. Palmeri, who was also at the party. (“I love that,” Ms. Palmeri later said.)
Ms. Palmeri has at times struggled to fit in while working at more traditional newsrooms, such as ABC News, where she spent about two years as a White House correspondent — the first of which she appeared infrequently on the air.
“I’ve always felt like there’s never really been a place that I’ve been at home,” she said.
After ABC, she hosted investigative podcasts for Sony about the disgraced financier Jeffrey Epstein and the wealthy family of his partner, Ghislaine Maxwell. She intends to continue making podcasts; her current show, “Somebody’s Gotta Win,” an election collaboration between Puck and Spotify’s The Ringer, is set to end in April, she said.
Puck, which she joined in 2022, was more suited to her self-driven (and self-promotional) streak than any other employer. “We’re kind of renegades,” Ms. Palmeri said, crediting Puck with helping find her voice.
“It was the closest place I had gotten to me writing directly to an audience, but it was still edited in a style that was not me,” she said. The tone was more “elite and impressive” than her natural voice; one example she offered was the frequent use of the word “indeed.”
To go independent, she is giving up her $260,000 base salary at Puck and funding her new venture with her savings. The dining table of her one-bedroom apartment in brownstone Brooklyn has become her recording studio.
With an initial grant from YouTube, Ms. Palmeri bought about $10,000 worth of equipment, and tested and hired editors. (She and YouTube both declined to disclose the size of the grant.) In return, she has committed to publishing about four videos per week.
Investors are also interested in Ms. Palmeri, she said, though she has not decided whether or when to take their money. She would prefer to accept “squeaky clean” funding from both ends of the political spectrum, she said: “This is a trust business.” She has also considered a new line of credit or a small-business loan.
“I’m willing to bet on myself,” Ms. Palmeri said. “There’s no one over me telling me, ‘This is the headline, this is the angle.’ You don’t like it? It’s me. There’s no one else to blame.”
Business
Podcast industry is divided as AI bots flood the airways with thousands of programs
Chatty bots are sharing their hot takes through hundreds of thousands of AI-generated podcasts. And the invasion has just begun.
Though their banter can be a bit banal, the AI podcasters’ confidence and research are now arguably better than most people’s.
“We’ve just begun to cross the threshold of voice AI being pretty much indistinguishable from human,” said Alan Cowen, chief executive of Hume AI, a startup specializing in voice technology. “We’re seeing creators use it in all kinds of ways.”
AI can make podcasts sound better and cost less, industry insiders say, but the growing swarm of new competitors entering an already crowded market is disrupting the industry.
Some podcasters are pushing back, requesting restrictions. Others are already cloning their voices and handing over their podcasts to AI bots.
Popular podcast host Steven Bartlett has used an AI clone to launch a new kind of content aimed at the 13 million followers of his podcast “Diary of a CEO.” On YouTube, his clone narrates “100 CEOs With Steven Bartlett,” which adds AI-generated animation to Bartlett’s cloned voice to tell the life stories of entrepreneurs such as Steve Jobs and Richard Branson.
Erica Mandy, the Redondo Beach-based host of the daily news podcast called “The Newsworthy,” let an AI voice fill in for her earlier this year after she lost her voice from laryngitis and her backup host bailed out.
She fed her script into a text-to-speech model and selected a female AI voice from ElevenLabs to speak for her.
“I still recorded the show with my very hoarse voice, but then put the AI voice over that, telling the audience from the very beginning, I’m sick,” Mandy said.
Mandy had previously used ElevenLabs for its voice isolation feature, which uses AI to remove ambient noise from interviews.
Her chatbot host elicited mixed responses from listeners. Some asked if she was OK. One fan said she should never do it again. Most weren’t sure what to think.
“A lot of people were like, ‘That was weird,’” Mandy said.
In podcasting, many listeners feel strong bonds to hosts they listen to regularly. The slow encroachment of AI voices for one-off episodes, canned ad reads, sentence replacement in postproduction or translation into multiple languages has sparked anger as well as curiosity from both creators and consumers of the content.
Augmenting or replacing host reads with AI is perceived by many as a breach of trust and as trivializing the human connection listeners have with hosts, said Megan Lazovick, vice president of Edison Research, a podcast research company.
Jason Saldanha of PRX, a podcast network that represents human creators such as Ezra Klein, said the tsunami of AI podcasts won’t attract premium ad rates.
“Adding more podcasts in a tyranny of choice environment is not great,” he said. “I’m not interested in devaluing premium.”
Still, platforms such as YouTube and Spotify have introduced features for creators to clone their voice and translate their content into multiple languages to increase reach and revenue. A new generation of voice cloning companies, many with operations in California, offers better emotion, tone, pacing and overall voice quality.
Hume AI, which is based in New York but has a big research team in California, raised $50 million last year and has tens of thousands of creators using its software to generate audiobooks, podcasts, films, voice-overs for videos and dialogue generation in video games.
“We focus our platform on being able to edit content so that you can take in postproduction an existing podcast and regenerate a sentence in the same voice, with the same prosody or emotional intonation using instant cloning,” said company CEO Cowen.
Some are using the tech to carpet-bomb the market with content.
Los Angeles podcasting studio Inception Point AI has produced its 200,000 podcast episodes, accounting for 1% of all podcasts published on the internet, according to CEO Jeanine Wright.
The podcasts are so cheap to make that they can focus on tiny topics, like local weather, small sports teams, gardening and other niche subjects.
Instead of a studio searching for a specific “hit” podcast idea, it takes just $1 to produce an episode so that they can be profitable with just 25 people listening.
“That means most of the stuff that we make, we have really an unlimited amount of experimentation and creative freedom for what we want to do,” Wright said.
One of its popular synthetic hosts is Vivian Steele, an AI celebrity gossip columnist with a sassy voice and a sharp tongue. “I am indeed AI-powered — which means I’ve got receipts older than your grandmother’s jewelry box, and a memory sharper than a stiletto heel on marble. No forgetting, no forgiving, and definitely no filter,” the AI discloses itself at the start of the podcast.
“We’ve kind of molded her more towards what the audience wants,” said Katie Brown, chief content officer at Inception Point, who helps design the personalities of the AI podcasters.
Inception Point has built a roster of more than 100 AI personalities whose characteristics, voices and likenesses are crafted for podcast audiences. Its AI hosts include Clare Delish, a cooking guidance expert, and garden enthusiast Nigel Thistledown.
The technology also makes it easy to get podcasts up quickly. Inception has found some success with flash biographies posted promptly in connection to people in the news. It uses AI software to spot a trending personality and create two episodes, complete with promo art and a trailer.
When Charlie Kirk was shot, its AI immediately created two shows called “Charlie Kirk Death” and “Charlie Kirk Manhunt” as a part of the biography series.
“We were able to create all of that content, each with different angles, pulling from different news sources, and we were able to get that content up within an hour,” Wright said.
Speed is key when it comes to breaking news, so its AI podcasts reached the top of some charts.
“Our content was coming up, really dominating the list of what people were searching for,” she said.
Across Apple and Spotify, Inception Point podcasts have now garnered 400,000 subscribers.
Business
L.A. County sues oil companies over unplugged oil wells in Inglewood
Los Angeles County is suing four oil and gas companies for allegedly failing to plug idle oil wells in the large Inglewood Oil Field near Baldwin Hills.
The lawsuit filed Wednesday in Los Angeles Superior Court charges Sentinel Peak Resources California, Freeport-McMoran Oil & Gas, Plains Resources and Chevron U.S.A. with failing to properly clean up at least 227 idle and exhausted wells in the oil field. The wells “continue to leak toxic pollutants into the air, land, and water and present unacceptable dangers to human health, safety, and the environment,” the complaint says.
The lawsuit aims to force the operators to address dangers posed by the unplugged wells. More than a million people live within five miles of the Inglewood oil field.
“We are making it clear to these oil companies that Los Angeles County is done waiting and that we remain unwavering in our commitment to protect residents from the harmful impacts of oil drilling,” said Supervisor Holly Mitchell, whose district includes the oil field, in a statement. “Plugging idle oil and gas wells — so they no longer emit toxins into communities that have been on the front lines of environmental injustice for generations — is not only the right thing to do, it’s the law.”
Sentinel is the oil field’s current operator, while Freeport-McMoran Oil & Gas, Plains Resources and Chevron U.S.A. were past operators. Energy companies often temporarily stop pumping from a well and leave it idle waiting for market conditions to improve.
In a statement, a representative for Sentinel Peak said the company is aware of the lawsuit and that the “claims are entirely without merit.”
“This suit appears to be an attempt to generate sensationalized publicity rather than adjudicate a legitimate legal matter,” general counsel Erin Gleaton said in an email. “We have full confidence in our position, supported by the facts and our record of regulatory compliance.”
Chevron said it does not comment on pending legal matters. The others did not immediately respond to a request for comment.
State regulations define “idle wells” as wells that have not produced oil or natural gas for 24 consecutive months, and “exhausted wells” as those that yield an average daily production of two barrels of oil or less. California is home to thousands of such wells, according to the California Department of Conservation.
Idle and exhausted wells can continue to emit hazardous air pollutants such as benzene, as well as a methane, a planet-warming greenhouse gas. Unplugged wells can also leak oil, benzene, chloride, heavy metals and arsenic into groundwater.
Plugging idle and exhausted wells includes removing surface valves and piping, pumping large amounts of cement down the hole and reclaiming the surrounding ground. The process can be expensive, averaging an estimated $923,200 per well in Los Angeles County, according to the California Geologic Energy Management Division, which notes that the costs could fall to taxpayers if the defendants do not take action. This 2023 estimate from CalGEM is about three times higher than other parts of the state due to the complexity of sealing wells and remediating the surface in densely populated urban areas.
The suit seeks a court order requiring the wells to be properly plugged, as well as abatement for the harms caused by their pollution. It seeks civil penalties of up to $2,500 per day for each well that is in violation of the law.
Residents living near oil fields have long reported adverse health impacts such as respiratory, reproductive and cardiovascular issues. In Los Angeles, many of these risks disproportionately affect low-income communities and communities of color.
“The goal of this lawsuit is to force these oil companies to clean up their mess and stop business practices that disproportionately impact people of color living near these oil wells,” County Counsel Dawyn Harrison said in a statement. “My office is determined to achieve environmental justice for communities impacted by these oil wells and to prevent taxpayers from being stuck with a huge cleanup bill.”
The lawsuit is part of L.A. County’s larger effort to phase out oil drilling, including a high-profile ordinance that sought to ban new oil wells and even require existing ones to stop production within 20 years. Oil companies successfully challenged it and it was blocked in 2024.
Rita Kampalath, the county’s chief sustainability officer, said the county remains “dedicated to moving toward a fossil fuel-free L.A. County.”
“This lawsuit demonstrates the County’s commitment to realizing our sustainability goals by addressing the impacts of the fossil fuel industry on front line communities and the environment,” Kampalath said.
Business
Instacart is charging different prices to different customers in a dangerous AI experiment, report says
The grocery delivery service Instacart is using artificial intelligence to experiment with prices and charge some shoppers more than others for the same items, a new study found.
The study from nonprofits Groundwork Collaborative and Consumer Reports followed more than 400 shoppers in four cities and found that Instacart sometimes offered as many as five different sales prices for the exact same item, at the same store and on the same day.
The average difference between the highest price and lowest price on the same item was 13%, but some participants in the study saw prices that were 23% higher than those offered to other shoppers.
The varying prices are unfair to consumers and exacerbate a grocery affordability crisis that regular Americans are already struggling to cope with, said Lindsey Owens, executive director of Groundwork Collaborative.
“In my own view, Instacart should close the lab,” Owens said. “American grocery shoppers aren’t guinea pigs, and they should be able to expect a fair price when they’re shopping.”
The study found that an individual shopper on Instacart could theoretically spend as much as $1,200 more on groceries in one year if they had to deal with the kind of price differences observed in the pricing experiments.
At a Safeway supermarket in Washington, D.C., a dozen Lucerne eggs sold for $3.99, $4.28, $4.59, $4.69, and $4.79 on Instacart, depending on the shopper, the study showed.
At a Safeway in Seattle, a box of 10 Clif Chocolate Chip Energy bars sold for $19.43, $19.99, and $21.99 on Instacart.
Instacart likely began experimenting with prices in 2022, when the platform acquired the artificial intelligence company Eversight. Instacart now advertises Eversight’s pricing software to its retail partners, claiming that the price experimentation is negligible to consumers but could increase store revenue by up to 3%.
“These limited, short-term, and randomized tests help retail partners learn what matters most to consumers and how to keep essential items affordable,” an Instacart spokesperson said in a statement to The Times. “The tests are never based on personal or behavioral characteristics.”
Instacart said the price changes are not the result of dynamic pricing, like that used for airline tickets and ride-hailing, because the prices never change in real time.
But the Groundwork Collaborative study found that nearly three-quarters of grocery items bought at the same time and from the same store had varying price tags.
The artificial intelligence software helps Instacart and grocers “determine exactly how much you’re willing to pay, adding up to a lot more profits for them and a much higher annual grocery bill for you,” Owens said.
The study focused on 437 shoppers in-store and online in North Canton, Ohio; Saint Paul, Minn.; Washington, D.C., and Seattle.
Instacart shares were down more than 5% in midday trading on Wednesday and have risen 1% this year.
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