Lucid Motors found itself in a tough bind this week, fending off bankruptcy rumors and watching its stock price plunge as a result. The company quickly denied the report, calling it “completely false” and pointing to its available free cash flow as evidence that it has enough runway to operate into next year.
Technology
You paid for it. So why is your device showing ads?
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You paid for the product. So why does it feel like the company still controls the screen? That is the question more of us are starting to ask as smart devices get updated long after we bring them home. A refrigerator can show ads in your kitchen. A car can flash offers on the dashboard. Even a Windows 11 computer can surface promotions before you get to work.
The frustrating part is that this often happens through software updates. You tap update because you want your device to stay secure and work properly. Then one day, the product you bought starts acting like a billboard. This is also why it pays to understand the hidden privacy clauses and settings that come with smart products before those screens start doing things you never expected.
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Smart devices from refrigerators to cars and computers can show ads after software updates, raising questions about who controls screens consumers already paid for. (Michele Tantussi/Getty Images)
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Samsung Family Hub refrigerators started showing ads
Samsung Family Hub refrigerators are sold as connected kitchen hubs. You can use the screen for weather, calendars, grocery lists and other household features. But as we discussed on The CyberGuy Report podcast at CyberGuy.com, that same screen can also become a place for ads after a software update. Samsung began showing ads on some Family Hub refrigerator Cover Screens in the U.S. We reached out to Samsung about this, and a spokesperson provided us with this statement:
“Last year, Samsung piloted a new Cover Screen widget on Family Hub refrigerators in the U.S. The widget rotates through useful information like weather, news, calendar events, and curated ads. After the pilot concluded in March, the widget was launched fully with the same user experience.
Users can turn off the Cover Screen widget, including ads, in the Advertisements tab of the Settings menu (Settings > Advertisements > Cover screen Ads) without impacting any other features or functions. Ads can also be dismissed on the Cover Screens where shown, meaning that the dismissed ad will not appear again during that specific ad’s campaign period. Since the start of the pilot program last October, our review has indicated consumers are finding value in this new widget. The percentage of users who have turned off the feature is in the low single-digits.
A Cover Screen appears when the Family Hub screen is idle, and the widget only appears on the Weather, Color, and Daily Board themes. The widget does not appear on the Cover Screen’s Art or Album themes.”
That answer is important because Samsung says you can turn the Cover Screen ads off without losing other features. Still, the larger point remains. You bought a refrigerator, then a later update added an ad experience to the screen in your kitchen.
How to turn off Samsung Family Hub Cover Screen ads
On the Family Hub screen:
- Tap Settings
- Tap Advertisements
- Tap Cover Screen Ads
- Turn the switch off
You can also change the Cover Screen theme. Samsung says the widget does not appear on Art or Album themes.
Car screen ads appeared in Jeep, Ram and Chrysler vehicles
Now move from the kitchen to the driveway. Some Jeep, Ram and Chrysler drivers previously saw promotional messages on their infotainment screens through Stellantis’ Uconnect system.
Stellantis, the automaker behind Jeep, Ram, Chrysler and Dodge, says its In-Vehicle Message technology, or IVM, is designed to help the company stay in contact with owners at important points during ownership. The company says it uses IVM for important messages, such as vehicle recalls and vehicle health monitor alerts. Stellantis also confirmed that the earlier pop-up promotions were part of its in-vehicle messaging or Uconnect communication system. However, the company says it has not run the promotional in-vehicle messages referenced in those reports since mid-fall 2025 and has nothing planned for future in-vehicle promotional messages.
At the time those promotional messages were active, Stellantis says owners could opt out by calling customer service or by updating their profile or Message Settings on their vehicle brand’s website account, such as a Ram owner account. That update is important. There are no current promotional in-vehicle messages to opt out of, according to Stellantis. Still, the larger concern remains: modern vehicles are software-driven, and the screen in the middle of your dashboard can be changed long after you drive off the lot.
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Some Jeep, Ram and Chrysler drivers previously saw promotional messages on infotainment screens through Stellantis’ Uconnect system. (Kurt “Cyberguy” Knutsson)
Why dashboard messages feel more intrusive
A car screen is different from a phone app or website. You use that display for directions, music, climate controls and vehicle settings. So when a promotional message appears there, it can feel more personal than an ad on a webpage.
To be fair, in-vehicle messaging can serve an important purpose. Recall notices and vehicle health alerts can help owners respond to safety or maintenance issues faster.
However, promotional messages hit differently. You are sitting in a car you paid tens of thousands of dollars for. That screen should help you drive, maintain your vehicle and get where you are going without feeling like another place for a sales pitch.
Windows 11 ads can appear in several places
Then there is your computer. Windows 11 can show promotional content in places that feel like part of the operating system. That includes the lock screen, the Start menu and account-related notifications.
The lock screen can use Windows Spotlight, which displays rotating images along with tips, tricks and notifications. Start menu settings also include areas where Microsoft can show recommendations and account prompts.
Some of these messages may look like helpful notices. Others can feel like upsells. The most annoying ones are the alerts that look urgent, then steer you toward a Microsoft service such as OneDrive backup. Microsoft declined to comment for this story.
How to reduce ads and suggestions in Windows 11
You can cut down on much of this in Settings.
Change the lock screen:
- Go to Settings
- Click Personalization
- Click Lock screen
- Change Windows Spotlight to Picture
- Turn off Get fun facts, tips, tricks and more on your lock screen
Reduce Start menu suggestions:
- Go to Settings
- Click Personalization
- Click Start
- Turn off any available toggles for recommendations, tips, suggestions or personalized offers
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Samsung says Family Hub refrigerator Cover Screen ads can be turned off, but the feature highlights how connected appliances can change after purchase. (SeongJoon Cho/Bloomberg via Getty Images)
Limit account-related prompts:
- Go to Settings
- Click Personalization
- Click Start
- Turn off Show account-related notifications
Microsoft may change wording over time, so look for anything tied to recommendations, tips, suggestions, offers or account notifications. For more Windows settings help, see these Windows 11 tips.
Device screen ads are spreading after you buy
The real problem isn’t one ad on one screen. It is the fact that software gives companies a way to change products after you buy them. A refrigerator used to stay a refrigerator. A car dashboard used to do what it did on the day you drove off the lot. A computer operating system used to feel like the tool you used to get things done.
Now those screens can change later. A company can add a widget, promote a service or push an offer through an update. That does not mean every update is bad. Security fixes are essential. Bug fixes help. New features can be useful. However, ads feel different when they arrive after you already paid for the product. That is why you should keep your devices updated, but also check what changed after the update installs.
What this means to you
Before you buy a smart appliance, connected car or computer, think beyond the hardware. Ask what kind of software controls the screen. Check whether ads, recommendations or promotional content can be turned off.
After setup, go through the settings before you assume the default experience is the only option. Look for menus labeled ads, recommendations, notifications, tips, offers or personalization. If you are setting up a new device, this new electronics setup guide is a good place to start.
Also, pay attention after updates. If a new widget or pop-up appears, do not assume you have to live with it. There may be a buried toggle that turns it off. Most of all, remember that a screen in your home, car or office has value. Companies know that. You should know it too.
Kurt’s key takeaways
This is exactly why we covered this on The CyberGuy Report podcast at CyberGuy.com. It hits a nerve because you already paid for these products, yet companies can still use software updates to claim space on the screens you see every day. Samsung says Family Hub Cover Screen ads can be turned off. Stellantis says its vehicle promotions stopped in the fall of 2025. Windows 11 gives you some settings that reduce tips, suggestions and account prompts. Still, the pattern is hard to ignore. Companies are learning how to keep making money from a product after the sale. That may be great for them, but it can feel pretty lousy when the screen is inside your kitchen, your car or your computer. When you pay thousands of dollars for a product, that screen should work for you instead of becoming another place for a company to sell to you.
Which screen ad would bother you most: one on your refrigerator, one on your computer or one in your car? Let us know by writing to us at CyberGuy.com.
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Skullcandy announced a new version of its Crusher wireless headphones today featuring a few of Bose’s audio technologies including its QuietControl ANC and head-tracking spatial audio. The Crusher headphone line differentiates itself from the competition through the use of both full-range and dedicated bass drivers in each ear cup to boost deeper frequencies. Skullcandy admits that approach can result in a loss of audio quality when the bass is heavily boosted, but its new Crusher 1080 ANC are meant to address and improve that with Bose’s help.
Available starting today for $279.99 in black, candy, primer, and cement color options, the new Crusher 1080 ANC feature redesigned drivers with a stiffer diaphragm material resulting in enhanced clarity and detail with less distortion at higher volume. As with previous models in the Crusher line, the bass boosting is entirely adjustable using Skullcandy’s mobile app or the on-headphone controls that now include a more prominent dial on the outside.
The Crusher 1080 ANC will be the first non-Bose headphones to feature that company’s TrueSpatial audio technology with head tracking that works whether you’re stationary or out for a run and its WaveForm audio engine that “keeps audio full, balanced, and smooth.” Skullcandy’s latest will also offer industry-leading noise cancellation with Bose’s six microphone QuietControl ANC tech that adapts as sounds around you get louder or quieter. The Crusher 1080ANC even features Bose’s SpeechClarity that reduces noise so your voice comes through clearly during a call, but they’re not the first third-party headphones to offer it.
Battery life is estimated to be up to 60 hours with ANC turned off, or 50 hours with it on, while a 10-minute rapid charge will keep the Crusher 1080 ANC going for up to four hours if they die. There’s multipoint pairing for connecting and switching between multiple devices, auto reconnect and wear detection that pauses music when you take the headphones off, and a design that folds flat for easier storage. The Crusher 1080 ANC supports Bluetooth 5.3 with LE Audio, low latency audio, and Auracast.
But despite the swift response, the damage was widespread. The panic immediately bled into competing automakers, pulling down shares of Rivian and Polestar as investors speculated about the long-term survival of EV-only companies in the face of slowing consumer demand and whiplash policy shifts. And it cast a harsh light on the precarity of all three companies and the future of electric vehicles.
The trouble started on Tuesday, when EV trade publication EV reported that restructuring firm AlixPartners had advised Lucid’s board to consider Chapter 11 bankruptcy or a take-private deal. The report also said AlixPartners had encouraged the board to further restructure in the US and Europe and to focus on the Gravity SUV. But while the rest of the media has since reported on Lucid’s denial, no other publication has confirmed EV’s scoop. (For what its worth, EV’s URL is “eletric-vehicle.com,” enshrining the incorrect spelling in its address.)
Lucid confirmed that it had hired AlixPartners, but denied that the firm had made any such recommendations to its board. Instead, AlixPartners would provide advice on “improving execution, strengthening operations and positioning Lucid to realize the full potential of its technology, products and innovation,” Lucid chief communications officer Nick Twork said.
Lucid went a step further, filing a cease and desist order against EV
Lucid went a step further, filing a cease and desist order against EV, claiming that the site’s report directly led to the stock crash. “In short, your actions caused serious injury to a number of investors,” Lucid’s chief legal officer and general counsel, Brian Tomkiel, said in the letter. “And they injured, and continue to injure, Lucid directly.”
Still, the timing was terrible. Lucid is genuinely not in good shape, having lost over $1 billion in the first quarter of the year. The company has also gone through two rounds of layoffs in 2026, having cut 12 percent of staff in February and then 18 percent in June. The company also reduced production at its factory in Arizona in a bid to counteract its high inventory and save money. And there’s been leadership turmoil, with COO Marc Winterhoff departing the company and his position being eliminated entirely in an effort to flatten the structure.
The report sent the stock into freefall, plummeting as much as 50 percent in one of the worst single-day drops in Lucid’s history. And with Polestar and Rivian also catching strays, it’s generally been a glum time for companies not named Tesla trying make a go of exclusively building electric vehicles. Wall Street is panicking because the rumors are aligning with the bad news coming out of these companies’ earnings reports. EV sales are stabilizing, but recovery is still a distant promise. The all-electric future seems further away than ever.
Whether or not Lucid is actually weighing Chapter 11, it’s a sure sign of more turbulent waters ahead. Polestar getting strong-armed out of the US over its Chinese ties has left a lot of EV owners and dealers scratching their heads. Rivian is in an increasingly precarious position thanks to its huge, expensive bet on becoming a mass-market car company with the production of the R2.
All of these companies are increasingly reliant on big stakeholders — Lucid with Saudi Arabia’s Public Investment Fund, Polestar with Geely, and Rivian with Volkswagen — for their future survival. If any of these big backers get cold feet, the future could get really dark really fast.
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AssuranceAmerica, an auto insurance provider that works through a network of independent agents, has disclosed a data breach affecting nearly 7 million people. The exposed information includes driver’s license numbers and other personal details tied to auto insurance customers.
The company said it detected suspicious activity on March 17, 2026, after malicious activity targeted one of its employees one day earlier. Investigators later found that an unauthorized third party accessed parts of AssuranceAmerica’s IT environment and copied certain data files.
According to an Indiana Attorney General breach listing, the incident affected 6,998,886 people. A California Attorney General notice also says AssuranceAmerica began notifying affected individuals after completing its file review on June 15, 2026.
AssuranceAmerica sells auto, renters and commercial auto insurance through independent agents. So even if the company name does not sound familiar, your information could still be involved if your policy, quote, claim or driver details passed through its systems.
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AssuranceAmerica says a March cyberattack exposed personal information tied to nearly 7 million people, including driver’s license numbers and insurance data. (Felix Zahn/Photothek via Getty Images)
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What happened in the AssuranceAmerica data breach
AssuranceAmerica said the breach started with malicious activity that targeted one employee. The company did not explain exactly how the employee was targeted. However, it said it later disabled compromised credentials and unauthorized sessions.
That detail should get your attention. Many breaches start with one stolen login, one convincing message or one infected device. Once attackers get inside, they can move quickly and look for files worth stealing.
In this case, AssuranceAmerica said an unauthorized third party copied certain data files from its IT environment. The company then reviewed those files to identify affected individuals.
What information was exposed in the AssuranceAmerica breach
AssuranceAmerica said the stolen files contained names plus one or more other types of personal information. That information may include contact details, auto insurance policy or account information, driver or vehicle information, claims-related information and driver’s license numbers. The California notice also says some files may have included Tax ID information and/or Social Security numbers.
That mix can create real risk. A scammer with your name, license number and insurance details may sound much more convincing. They could pretend to be from your insurer, a repair shop, a claims department or a state agency. This follows other identity-document breaches, including the Texas data breach that hit 3 million license customers. Once driver’s license numbers leak, the risk can last much longer than a stolen credit card number.
How AssuranceAmerica responded to the breach
AssuranceAmerica said it took affected server devices offline and hired external forensic specialists to investigate. The company also said it reset passwords, deployed enhanced monitoring and threat detection tools and gave employees more cybersecurity instruction. It also notified law enforcement.
AssuranceAmerica is offering 12 months of complimentary credit monitoring for affected individuals. That can help spot some suspicious activity. However, you still need to watch your insurance account, financial accounts and mail.
Why the AssuranceAmerica breach puts drivers at risk
A driver’s license number can help an imposter build a more believable scam. Insurance information can make that scam feel personal.
For example, a caller may mention your policy, your vehicle or a claim. Then they may ask you to “verify” more information. That is where the damage can grow.
Also, stolen breach data can be matched with public records and data broker profiles. That can give criminals a fuller picture of your life. We have seen the same pattern in scams tied to travel accounts, phone accounts and other breaches, including the Booking.com breach that exposed traveler data to scams.
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State officials say the breach involved Medicaid, Medicare Savings Program and rehabilitation services records spanning multiple years. (Photo by Silas Stein/picture alliance via Getty Images)
Ways to stay safe after the AssuranceAmerica data breach
If you receive a notice or think your information may be involved, take these steps now to make the stolen data harder to use.
1) Read the breach notice closely
If you receive a notice from AssuranceAmerica, read it carefully. Check what information the company says may have been exposed in your case. Do not assume every affected person had the same data stolen. Some people may have had driver’s license numbers exposed. Others may also have had Tax ID information or Social Security numbers involved.
2) Use the credit monitoring offer safely
AssuranceAmerica says it is offering 12 months of complimentary credit monitoring. Use the instructions in the official notice. Be careful with emails or texts that claim to offer enrollment links. Scammers often copy real breach language to trick you.
3) Freeze your credit
A credit freeze makes it harder for someone to open a new account in your name. You need to place a freeze separately with Equifax, Experian and TransUnion. It is free, and you can lift it when you need to apply for credit.
4) Add a fraud alert
A fraud alert tells lenders to take extra steps before opening credit in your name. You can place a fraud alert with one credit bureau, and that bureau should notify the others. This adds another layer of protection if your personal information was exposed.
5) Watch your insurance account
Log in to your insurance account and check for changes you do not recognize. Look for unfamiliar claims, new contact details or strange policy updates. If something looks wrong, call the company using a number from your policy documents.
6) Protect your devices from malware
Credential theft often starts with malware, a bad link or a fake download. Strong antivirus software can help block malicious files and phishing links before they cause damage. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android & iOS devices at Cyberguy.com
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Strong passwords protect your accounts, but they do not stop data brokers from collecting public records and selling personal information to people-search sites. (Photographer: Chris Ratcliffe/Bloomberg via Getty Images)
7) Clean up your online personal data
Breached data becomes more useful when scammers can match it with your address, relatives, phone number or public records. A data removal service can help reduce what data brokers display about you. That will not undo a breach, but it can make you a harder target. Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting CyberGuy.com.
8) Be suspicious of insurance-related calls
If someone calls about your policy, claim or payment, slow down. Do not share verification codes. Do not confirm sensitive details during an unexpected call. Instead, hang up and call the company back through an official number.
9) Check your DMV options
If your driver’s license number was exposed, review your state DMV’s fraud guidance. Some states may offer replacement options or identity theft guidance. The rules vary, so check directly with your state agency.
10) Use a password manager
Create strong, unique passwords for your insurance account, email and financial apps. A password manager can also help you spot fake login pages. If it will not autofill, you may be on a scam site. Check out the best expert-reviewed password managers of 2026 at CyberGuy.com.
11) Turn on two-factor authentication
Turn on two-factor authentication (2FA) for your insurance account, email and financial accounts when available. Use an authenticator app when you can. Text codes are better than nothing, but scammers often target them.
Kurt’s key takeaways
The AssuranceAmerica data breach is a reminder that your driver’s license number has become a high-value target. You may not be able to control how every company stores your information. However, you can make stolen data harder to use. Start with your credit. Then check your insurance account and watch for imposters who know just enough to sound convincing. Also, clean up the personal data already floating around online. The bigger issue is trust. Companies ask for sensitive information because they need it to do business. When that information leaks, you are the one left checking statements, freezing credit and worrying about what comes next.
What should a company owe you when it loses the ID number you use to prove who you are? Let us know by writing to us at CyberGuy.com.
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