On a nippy Monday night at the Zebulon in Frogtown, a man wearing a Jason Voorhees T-shirt steps onto a purple-lighted stage and stands next to a drum set. Audience members, seated in neat rows and cradling cocktails, enthusiastically applaud.

Then they look toward a glowing projector screen. Some clutch their pens, ready to take notes.

“In cinema, three elements can move: objects, the camera itself and the audience’s point of attention,” Drew McClellan says to the crowd before showing an example on the projector screen. The clip is a memorable scene from Jordan’s Peele’s 2017 film, “Get Out,” when the protagonist (Daniel Kaluuya) goes out for a late-night smoke and sees the groundskeeper sprinting toward him — in the direction of the camera and the viewer — before abruptly changing direction at the last second.

“Someone running at you full speed with perfect track form, you can’t tell me that’s not terrifying,” McClellan says laughing with the audience.

McClellan is an adjunct professor at the USC School of Cinematic Arts and the cinematic arts department chair at the Los Angeles County High School for the Arts (LACHSA). He’s presenting on two of the seven core visual components of cinema — tone and movement — as part of Lectures on Tap, an event series that turns neighborhood bars and venues into makeshift classrooms. Attendees hear thought-provoking talks from experts on wide-ranging topics such as Taylor Swift’s use of storytelling in her music, how AI technology is being used to detect cardiovascular diseases, the psychology of deception and the quest for alien megastructures — all in a fun, low-stakes environment. And rest assured: No grades are given. It’s a formula that’s been working.

“I hunted for these tickets,” says Noa Kretchmer, 30, who’s attended multiple Lectures on Tap events since it debuted in Los Angeles in August. “They sell out within less than an hour.”

Wife-and-husband duo Felecia and Ty Freely dreamed up Lectures on Tap last summer after moving to New York City where Ty was studying psychology at Columbia University. Hungry to find a community of people who were just as “nerdy” as they are, they decided to create a laidback space where people could enjoy engaging lectures typically reserved for college lecture halls and conferences.

Founders Felecia and Ty Freely pose for a photo with Drew McClellan (center) after his presentation.

(Emil Ravelo / For The Times)

“At the end of every lecture, people always come up to us and [say] “I hated college when I was in it, but now that I’m not, I would love to come to a lecture and have access to these experts without having to feel pressured to get a good grade,’” says Felecia, who makes “brainy content” on social media, like explaining the phenomenon of closed-eye visualizations.

Lectures on Tap, which also hosts events in San Francisco, Boston and Chicago, is the latest iteration of gatherings that pair alcoholic beverages with academic talks. Other similar events include Profs and Pints, which launched in 2017 in Washington, D.C., and Nerd Nite, which came to L.A. in 2011 and takes place at a brewery in Glendale. At a time when the federal government is moving closer to dismantling the U.S. Department of Education, AI is impacting people’s ability to think critically, attention spans are shrinking and literacy rates are down, events like Lectures on Tap are becoming more than just a place to learn about an interesting new topic.

“I think folks are passionate about keeping intellectualism alive especially in this age that is kind of demonizing that,” Felecia says. “We’re in the age of people not trusting experts so everyone out there who still does wants to be in a room with their people.”

“And there are a lot of them,” adds Ty. “It is actually alive and well, just maybe not mainstream.”

“In a weird way, this is kind of counterculture,” Felecia chimes in.

Wensu Ng introduces the speaker for the night.

(Emil Ravelo / For The Times)

During his presentation, McClellan broke down key film concepts in layman’s terms for the diverse audience who were mostly composed of film lovers and people who were simply interested in the topic. (Though there were some writers in the crowd as well.) To illustrate his points, he played several movie clips including the 1931 version of “Frankenstein” and Juan Carlos Fresnadillo’s “28 Weeks Later,” both of which made several people in the audience, including myself, jump in fear.

“This is how you scare the crap out of people,” he said while explaining why seeing a lighted-up character staring into an abyss of darkness is impactful.

Though some patrons like to go to Lectures on Tap events for specific topics they find interesting, others say they would attend regardless of the subject matter.

“I felt really comfortable and I loved the social aspect of it,” says Andrew Guerrero, 26, in between sips of wine. “It felt more like a communal vibe, but at the same time, I miss learning.”

Attendees mingle at the bar.

(Emil Ravelo / For The Times)

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He adds, “I can absorb [the information] more because I’m not pressured to really retain it and because of that, I actually do retain it.”

After weeks of trying to secure tickets, which cost $35, Ieva Vizgirdaite took her fiancé, Drake Garber, to the event to celebrate his birthday.

“I didn’t go to college so I don’t have any prior experience with lecturing,” says Garber, 29, adding that he’s interested in film production and is a “big horror fan.” But the fact that “I get to sit and learn about something that I love doing with a pint? Like, that’s amazing.”

The relaxed environment allows the speakers to let their guard down as well.

“I can play with certain elements that I maybe haven’t used in the classroom,” says McClellan, who made jokes throughout his presentation. “It’s definitely looser and getting around people who’ve been drinking, they’ll ask more questions and different types of questions.”

“It’s kind of like mushing up the education into your applesauce — mushing it up in the beer,” says Drew McClellan.

(Emil Ravelo / For The Times)

After the talk is over, bar staff quickly remove the rows of chairs and clear the stage for a concert that’s happening next. Several Lectures on Tap attendees, including the founders, transition to the back patio to mingle. McClellan stays after to answer more questions over drinks.

“This is a nontraditional environment to be enjoying yourself but also learning at the same time,” he says. “It’s kind of like mushing up the education into your applesauce — mushing it up in the beer.”