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Protect your data before holiday shopping scams strike

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Protect your data before holiday shopping scams strike

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The holiday season is the happiest and riskiest time of year to be online. As millions of us gear up for Black Friday and Cyber Monday deals, scammers do the same.

Every year, they target holiday shoppers with fake websites, “too-good-to-be-true” deals and scam emails that look identical to legitimate retailers. But here’s the part most people miss: scammers don’t just rely on luck. They already have your personal data before you even click “add to cart.”

From leaked email addresses to exposed phone numbers and home addresses, your personal information is being bought and sold by data brokers, companies that collect and resell detailed profiles about you. Those profiles are exactly what scammers use to send realistic “order confirmations,” fake delivery alerts and “urgent payment” texts during this holiday period and beyond.

Let’s unpack how this works and what you can do now to stay safe before the holiday chaos begins.

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RETIREES LOSE MILLIONS TO FAKE HOLIDAY CHARITIES AS SCAMMERS EXPLOIT SEASONAL GENEROSITY

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Scammers ramp up fake websites and emails during the holiday shopping rush. (iStock)

Why scammers love the holiday season

November through December is a goldmine for cybercriminals. According to the CISA, reports of online shopping scams spike during this time of year and vary in their approaches. The reason? We let our guard down when we’re rushed, distracted or excited by a deal. Staying alert during the holiday season can help you avoid data exposure and financial losses. Here are some of the most common scams you should be aware of. 

Phantom stores

The surge of promotions during the holiday season is the perfect time for “phantom stores” to thrive. It’s a fraudulent store that mimics the interface and products of a well-known brand. Once you purchase from such a website, you’ll never receive your order as the store doesn’t actually exist.

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Real-world example: Fake IKEA websites appeared with URLs spelled “ikeaa-sale.com” and “ikea-blackfriday.shop,” mimicking the official ikea.com interface with copied product images, logos and discount banners.

They lured shoppers with huge discounts and clearance offers to steal credit card data. Eventually, they were reported and taken down, but the damage has been done.

What to do? Always check the URL of the store you shop at and only click links from the store’s official website or social media.

Delivery scams

According to recent research, some of the most popular shopping apps are selling your location data to third parties. It’s no surprise that you might receive fake delivery texts.

Your leaked data fuels realistic “order” and “delivery” scams online. (iStock)

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MAJOR COMPANIES, INCLUDING GOOGLE AND DIOR, HIT BY MASSIVE SALESFORCE DATA BREACH

Real-world example: Temu is a popular app for scammers to mimic. They can easily find your contact information and order details to text “Your order couldn’t be delivered.” Each text contains a phishing link that can install malware on your device or steal your personal information.

What to do? Make sure the texts you receive come from a legit courier service and double-check it on the store’s website.

Fake order emails

Some scammers use sophisticated phishing tactics to lure victims. They engineer emails from well-known brands, use an urgent tone, place malicious links and urge you to click on your order status. In reality, there is no order status – they’re stealing your data.

Real-world example: Amazon is one of the biggest online retailers worldwide, and that makes the brand easy to mimic. Scammers send emails on behalf of Amazon to try to steal customers’ personal data because it’s highly likely that their victims have used Amazon, making it less suspicious. However, phishing emails have some telltale signs you can look out for.

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What to do? Never click on any suspicious links and always check the sender’s contact information.

Unwanted data exposure

When you shop online, you should be aware of the data you share, including your contact information, shopping habits, credit card details and more. All stores collect some type of data about you. However, some companies collect more than you think.

Real-world example: The infamous Target controversy in 2012 revealed how big retailers use data analysis to predict your shopping behavior. The company collected shopping data and managed to produce a predictive model for soon-to-be mothers.

They sent out brochures with baby clothes, vouchers for baby formula and more before the customers even knew they were pregnant. Thankfully, modern shopping looks a bit different. You can opt out of certain data collection and exercise your right to remove personal information from websites that collect it.

What to do? Check what data the stores collect about you and request the removal of any private information you don’t want them to have.

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THE TRUTH BEHIND THOSE MYSTERIOUS SHIPMENT EMAILS IN YOUR INBOX

How scammers find you

Imagine you’re browsing for gifts online. Within minutes, your activity generates data points – device info, IP address, browsing habits that feed into online databases. At the same time, data brokers already have your full profile: age, income, address history, family members and even shopping behavior. These profiles are sold to marketers and often leak into criminal databases.

That’s why scam calls, texts and emails often feel so “real.” They use your name, the right retailer, even your city. They’re not guessing. They’ve bought your digital footprint.

The “holiday cleanup” your data needs

Most people clear their browser cookies or delete old emails to “stay private.” But that’s like locking your front door while leaving all your personal documents on the lawn.

If you want to stop scammers from targeting you this holiday season, you need to remove your personal data from the source, the data broker databases that feed these scams.

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That’s where a data removal service comes in. While no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap, and neither is your privacy. These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet. By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you.

Check out my top picks for data removal services and get a free scan to find out if your personal information is already out on the web by visiting Cyberguy.com.

Get a free scan to find out if your personal information is already out on the web: Cyberguy.com.

Practical steps before you shop

To make sure your online shopping season stays stress-free and scam-free, here’s what CyberGuy recommends doing this week:

INSIDE A SCAMMER’S DAY AND HOW THEY TARGET YOU

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1) Run a privacy scan with a data removal service

Before the holiday rush, remove your exposed data from data brokers. You’ll reduce the number of scam calls, emails and texts you get this season and protect your financial info before it’s too late.

Take control by removing personal data from broker databases before you shop. (iStock)

2) Secure your email

Use strong, unique passwords for each online store or service. Consider a password manager to simplify this.

Next, see if your email has been exposed in past breaches. Our No. 1 password manager pick includes a built-in breach scanner that checks whether your email address or passwords have appeared in known leaks. If you discover a match, immediately change any reused passwords and secure those accounts with new, unique credentials. 

Check out the best expert-reviewed password managers of 2025 at Cyberguy.com.

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3) Check for fake stores

Before clicking a social media ad or email, hover over the link. Legit retailers use secure “https://” URLs and their exact brand name – no extra words or letters.

4) Avoid public Wi-Fi

Don’t shop or enter payment info over public Wi-Fi in an airport, café or mall, for example. Scammers can easily intercept unencrypted traffic.

5) Use credit cards or PayPal – not debit cards

HACKERS TARGET ONLINE STORES WITH NEW ATTACK

Credit cards have stronger fraud protection and make it easier to dispute unauthorized charges.

6) Enable two-factor authentication (2FA)

Turn on 2FA for your email, bank and shopping accounts. Even if scammers get your password, they can’t log in without your second verification step.

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7) Keep your software and apps updated

Cybercriminals often exploit outdated browsers or apps. Update your phone, computer and shopping apps before the holiday rush to close those security holes.

8) Monitor your bank and credit statements

Check your accounts daily during the shopping season. The faster you spot a suspicious charge, the easier it is to reverse and protect your funds.

Kurt’s key takeaways

Black Friday through Cyber Monday is the peak time for data harvesting. Every purchase, coupon code and sign-up adds to the profile that marketers and data brokers hold on you. That information can linger online for years, long after the sales end. The good news? It’s easier than ever to reclaim your privacy. By taking just a few minutes today, you can enjoy the holidays knowing your personal data is no longer on the open market.

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How confident are you that your personal data isn’t already fueling a scam this holiday season? Let us know by writing to us at Cyberguy.com.

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Valve says it’s ready to launch the Steam Machine this summer

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Valve says it’s ready to launch the Steam Machine this summer

Valve now says that the delayed Steam Machine PC and Steam Frame VR headset are set to launch sometime this summer. In a Thursday blog post detailing its Verified programs for both pieces of hardware, Valve concludes by saying that “We’re excited for players to try your titles on the new Steam hardware once they launch this summer.”

When the company originally announced the Machine and Frame alongside its new Steam Controller late last year, it said that it would start shipping the new gadgets in early 2026. But in February, the company announced that the ongoing memory and storage crunch had forced it to revisit its pricing and shipping plans. And in March, Valve said in a blog post that it would be “shipping all three products this year” — though that was after the company initially said in the post that “we hope to ship in 2026,” which it removed in an update.

Valve opted to release the Steam Controller on its own, putting it up for sale in early May. For the Machine and Frame, while “summer” isn’t exactly a specific date, it narrows the window for when the products might finally come out.

Ahead of actually launching the devices, Valve is redesigning the Steam store and sharing information about the Verified programs for the hardware so that developers can prepare their games. Like with the Steam Deck, if a game is verified for the Machine or the Frame, the badge signals that the game should work well without any tweaks from the user.

For the Machine, the requirements for a game to be verified are “nearly identical” to what they are for the Steam Deck. With the Machine being “roughly six times as powerful” as the Deck, in theory, many more games will be verified for it. Valve also says that it’s testing “every title on Machine that fell below our performance requirements on Deck.”

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For the Frame, Valve’s verified badge will signify games that run well while being played natively on the headset — as opposed to games that work well streamed to the headset, which the Frame is also capable of. “Like Steam Deck Verified, the Steam Frame Standalone Verified program focuses on the experience customers will have with the device out-of-the-box in standalone mode,” Valve says.

Now, we just need Valve to share exactly when the Steam Machine and Steam Frame will be released and how much they might cost. After last week’s price hikes for the Steam Deck, I’m gearing up for sticker shock.

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Are humanoid robots now coming for retail jobs?

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Are humanoid robots now coming for retail jobs?

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Humanoid robots just got another real job. This time, they are clocking in behind the scenes at a major retail operation. Figure AI has signed a commercial agreement with Catalyst Brands. That is the company behind JCPenney, Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica.

The first rollout begins at Catalyst’s Reno, Nevada Distribution Logistics Center. So, no, these robots are not greeting shoppers or folding jeans in the store aisle. At least not yet.

For now, they are heading into warehouse and supply chain work. Still, the announcement has some people worried. Many see humanoid robots entering a workplace and immediately wonder what happens to human jobs. That concern is fair.

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THE AI-POWERED ROBOT ARMY THAT PACKS YOUR GROCERIES IN MINUTES

Figure’s humanoid robots are starting behind the scenes in Catalyst Brands’ Reno warehouse, not on the store floor. (Figure AI)

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Figure’s humanoid robots enter warehouse work

Catalyst Brands says Figure’s humanoid robots will help with supply chain work. The companies say the robots will focus on repetitive, physically demanding sorting and packing tasks. In other words, this starts with warehouse work that can wear people down over time. The robots will first assist with Catalyst’s Joey Pouch sorting system in Reno. That system helps with computerized induction, sorting and packing inside the facility. Catalyst says the Reno site also underwent a $40 million infrastructure update in 2024.

“As we invest in and scale our portfolio, this collaboration with Figure shows how emerging technologies can modernize our operations while strengthening our workforce,” said Marc Rosen, CEO of Catalyst Brands. “When we automate routine tasks, our associates can focus on higher-value work and better serve our customers across all our brands.”

So, this is happening behind the scenes in the warehouse, not on the store floor. That detail is important, especially because some online reactions made it sound like robots were already headed into retail stores. The announcement points to warehouse operations first. Still, warehouse jobs are real jobs. That is why this deal is getting so much attention.

Why the Figure AI and Catalyst Brands deal stands out

Catalyst Brands owns several major retail brands and operates a large retail network. Figure AI also describes this as a step toward deploying humanoid robots at scale, even though it has not said how many robots will be used.

There is also a financial connection behind the scenes. Brookfield is an investor in Figure AI and also has a stake in Catalyst Brands. Figure says this is the first commercial bridge between Figure and a Brookfield portfolio company.

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If the robots perform well in Reno, the companies could look for more ways to use them across the business.

AI LAYOFFS MAY BE BACKFIRING ON COMPANIES

The robots will first assist with repetitive sorting and packing work inside Catalyst’s updated distribution center. (Figure AI)

What Figure AI has not revealed yet

The announcement leaves out several key details. We do not know how many robots Figure AI will deploy. We do not know the exact start date. We also do not know whether Catalyst is buying the robots, leasing them or using a robots-as-a-service model. The companies have also not said how many human roles could change because of the rollout.

Figure AI says the robots are being integrated into Catalyst’s distribution facility and will focus on physically demanding work. However, the release does not spell out the exact jobs the robots will handle day to day.

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That missing information gives people room to worry. It also gives people room to guess. And online, people did both. Some thought humanoid robots were coming straight into stores. Others focused on the bigger fear, which is that robots could take over jobs that people depend on.

Why humanoid robots make workers nervous

The fear around this deal goes beyond one company. Workers have already watched companies use AI to cut costs, slow hiring and reorganize teams. Now, physical robots are entering spaces where people lift, sort, pack and move products. That feels different.

Figure AI and Catalyst say the robots can handle routine tasks and help associates shift toward higher-value work. That sounds promising. However, workers may hear a very different message. They may wonder who gets retrained. They may also wonder who gets replaced. Companies cannot brush off those concerns. If humanoid robots are coming into more workplaces, workers deserve clear answers.

JOBS THAT ARE MOST AT RISK FROM AI, ACCORDING TO MICROSOFT

The big question is whether humanoid robots will help workers handle tough warehouse tasks or eventually replace some of those jobs. (Figure AI)

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Why retail companies want warehouse robots

Warehouse work can be tough on the body. People lift boxes, move products, repeat the same motions and race to keep up when orders spike. That is why retail companies are looking hard at automation.

Figure’s pitch is that humanoid robots can fit into places already built for people. They do not need a warehouse rebuilt from scratch. In theory, they can step into certain jobs and help with repetitive work.

For a retailer, that could mean products move faster, and workers face less physical strain. It could also help during busy shopping seasons, when distribution centers get slammed.

What to watch next with Figure AI robots

The next big signal will be whether Catalyst expands the robot program beyond Reno. A small rollout may be a learning test. A wider deployment would point to a much larger shift in how retailers move products.

Watch for details on robot count, job duties and worker impact. Those specifics will tell us more than anything else. Also, pay attention to how companies talk about employees. If they say robots will help workers move into better roles, they should explain exactly how that will happen. Workers deserve more than buzzwords.

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What this means for you

These robots may start in a warehouse, but the ripple effect could eventually reach workers, shoppers and prices.

For shoppers, the upside is easy to see. If robots help move products faster, stores may have fewer empty shelves. Online orders could also move through warehouses more quickly.

For workers, it gets more complicated. Companies often say robots will take over the hardest tasks so people can move into better roles. That sounds good, but workers need more than a promise. They need training. They need clear answers. They also need to know whether a robot is there to help them or replace them.

And for the rest of us, this raises a bigger question. Are we comfortable with retailers using humanoid robots if it makes shopping faster or cheaper? Or do we want companies to prove that people are still part of the plan?

Kurt’s key takeaways

Figure AI’s deal with Catalyst Brands shows how quickly humanoid robots are entering our workplaces. For now, these robots are starting in a distribution center. They are not walking through the aisles at JCPenney. That distinction is important. Still, the bigger concern remains. People want to know whether these machines will help workers or slowly push them aside. Automation can reduce hard physical work. It can also create real fear when companies avoid direct answers. Humanoid robots may soon become a normal part of warehouse operations for retailers. The real test will be whether companies use them in a way that helps people, instead of treating people like a cost to cut.

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Would you shop with a retailer that uses humanoid robots in its warehouses, or would that make you think twice? Let us know by writing to us at CyberGuy.com.

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Cyberdecks used to look like little laptops, but now they’re getting more personal

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Cyberdecks used to look like little laptops, but now they’re getting more personal

Tan and countless other DIYers are attracting millions of views showing off the personal computers they’ve built inside purses, jewelry boxes, toys, and old tech, hiding Raspberry Pi boards inside art projects.

Cyberdecks, but make it fashion

The colorful, quirky builds popping up across social media are a drastic shift away from the typical look the cyberdecks we’ve featured have had, which often consisted of a 3D-printed chassis or a rugged box like a Pelican case, usually with a cyberpunk-style design.

Inside, these homemade devices are essentially mini Linux computers for specific tasks, usually done offline, like reading, journaling, or listening to music. But now, a cyberdeck doesn’t have to look like a computer at all.

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