• Playboy is moving its global headquarters from Los Angeles to Miami Beach, Florida.
• The move is part of Playboy’s strategy to revitalize its brand and align with a dynamic city.
• Playboy cited Miami Beach’s vibrancy and business-friendly environment as key factors in the decision.

One of the most well-known and controversial media brands is making Florida its new home.

Playboy announced on Aug. 13 that it will relocate its global corporate headquarters from Los Angeles to Florida.

In a press release, Playboy officials said the move reflects the company’s commitment to aligning with one of the nation’s most dynamic, culturally relevant and business-friendly cities — Miami Beach. It also stated that this decision comes as they aim to reclaim their position as “one of the world’s most enduring and influential lifestyle and media brands.”

“Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy’s next chapter,” Ben Kohn, CEO of Playboy, Inc., said in a statement.

“Our vision is to create world-class content and experiences that resonate globally, and Miami Beach provides the perfect environment for that ambition. The City of Miami Beach has been an outstanding partner throughout this process—its vibrancy, pro-business approach, and quality of life make it an extraordinary home for our employees and for our future.”

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What is Playboy? A magazine started by the late Hugh Hefner

Playboy was an American men’s lifestyle and entertainment magazine founded in Chicago in 1953 by entrepreneur and publisher Hugh Hefner. It focused on revealing photographs and articles of women, referred to as “playmates” or “bunnies.”

Over the decades, the Playboy brand grew into a global media and entertainment empire, opening Playboy clubs, filming TV specials and seeing celebrities grace its cover. According to the New York Times, the magazine saw a circulation rate of seven million at its peak in 1971.

Hefner died at age 91 in 2017. In 2020, the company announced it would cease its print operations and be exclusively online; however, they have since announced in 2024 that an “annual print edition” will return.

Since its beginning, the brand has drawn criticism and controversy for “over-sexualizing women and promoting a misogynistic culture.” Former playmates and employees have also come out to share their stories of alleged mistreatment and sexual harassment by Hefner and the company.

In response to a 2022 documentary detailing the appalling accusations against Hefner and the company, Playboy issued a statement noting that “today’s Playboy is not Hefner’s Playboy.”

“We trust and validate these women and their stories and we strongly support those individuals who have come forward to share their experiences,” Playboy said in the statement. “It is critically important that we listen.”

Where will the new Playboy Global Headquarters be located?

According to a press release, the new global headquarters will be located at Rivani Miami Beach, a development at 1691 Michigan Ave.