Cleveland, OH
Are The Cleveland Guardians Creating A Dynamic Brand Experience That Deepens The Connection Between The Team And Its Fans, And Reflects The Team’s History, Its Commitment To Cleveland, And Its Vision For The Future, On And Off The Field? | Defector
I’m so glad you asked. If you’re anything like me, you were already wondering whether or not the Guardians’ new brand platform marks a significant step in the team’s evolution of the Guardians brand, designed to deepen fan engagement, ignite excitement, and unite the club under a unified brand vision for seasons to come. Thanks to a press release (via Craig Calcaterra), we can stop wondering:
The Cleveland Guardians, in collaboration with Landor, the world leading brand consultants, today announced the launch of “Outplay Ordinary” – a bold new brand platform and refreshed visual identity set to debut in the 2025 baseball season. This initiative marks a significant step in the team’s evolution of the Guardians brand, designed to deepen fan engagement, ignite excitement, and unite the club under a unified brand vision for seasons to come.
Now I know what you’re saying: This holistic brand platform can’t possibly speak to both lifelong fans and the next generation of Guardians supporters. Well, buddy, better start eating some humble pie:
Harnessing its expertise in sports branding and brand experience, Landor collaborated with the Cleveland Guardians and Contempo Design + Communications to craft a holistic brand platform that speaks to both lifelong fans and the next generation of Guardians supporters. The process included immersive workshops, creative exploration, and fan-driven testing to ensure the platform reflects the spirit of Cleveland and the passion of its baseball community.
Of course we all know what all this means. Only a dullard wouldn’t understand what they’re talking about when they promise “a brand platform that reflects our relentless drive.” You’d have to be a real ignoramus not to grasp, when the Guardians promise the “infusing [of] character, energy and novelty into every aspect of the brand and welcoming fans before, during and after a game,” what exactly is being discussed here. I won’t waste my time or yours explicating the concrete actions that have been taken and are being laid out in this concise, plainspoken document describing a process that was surely undertaken by a very small team at minimal expense, resulting in an announcement with all the enviable clarity of the Pepsi logo redesign brand manual.
Frankly, it would be an insult to everyone involved were I to elucidate, in practical terms, what it means that “the new identity ensures the Guardians brand is felt as much as it is seen.”
But I understand you still may have questions; you’re only human. Most obviously, the question on everyone’s lips: Is “Outplay Ordinary” just a tagline?
“‘Outplay Ordinary’ is more than a tagline. It’s a call to action, a mindset, and a commitment to making every moment extraordinary,” says Jordan Taylor, creative director at Landor.
That answers that.
[MLB.com]
CLEVELAND, Ohio (WOIO) – A U.S. Navy warship will be commissioned in Ohio on Saturday for the first time in 250 years.
The USS Cleveland is docked on Lake Erie ahead of the 10 a.m. ceremony.
Commander Bruce Hallett has commanded the USS Cleveland for more than two years.
“It is extremely exciting to be able to bring the USS Cleveland here to Cleveland and to be able to commission this ship here — obviously to introduce it to the city so that they can see the ship that bears their name,” Hallett said. “This has been a long time coming.”
The ship’s hallways are named after Cleveland streets, including East 9th and St. Clair Avenue.
A mural honoring the city of Cleveland is displayed on board. The Navy says it is rare to see something like this on a warship.
“Amazing mural, right? We’re so proud to have that on board,” Hallett said. “We’re just pretty much in awe when we saw all the stuff that we have in the city, and now we have it as part of the Cleveland. We love it as a crew.”
The ship’s weight room was outfitted by the Cleveland Browns with flags, towels, and mats.
“The Browns came and added their own touches to that weight room,” Hallett said. “So it’s all swagged out with all kinds of Cleveland Browns stuff now.”
The ship carries a crew of about 90, including two sailors who grew up in Cleveland.
The USS Cleveland is the final Freedom-variant littoral combat ship to be commissioned in the U.S. Navy.
Copyright 2026 WOIO. All rights reserved.
A trio of locally made films will grace area screens, here is your Movie Nerd Report for the week of May 11-17.
Thursday evening will bring the red-carpet premiere of “The Last Shop On Walnut” at the Cedar Lee Theatre (2163 Lee Rd Cleveland Heights, OH 44118) . The film, which was written and directed by Jason Richardson, was mostly shot in Ravenna. It stars Peter Lawson Jones and Cleveland native Kym Whitley. The screening will benefit the Charles & Margaret Jones Endowed Scholarship Fund at College Now. Tickets can be found at this link.
Can’t make the premiere? The Cedar Lee will be playing the film for at least a full week starting Friday!
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“Blood & Rust” the debut feature from Kent State alumni Jeremy Herbert, will be coming to Cranked Up TV on May 19 and The Ashland Cinema (212 Center Street Ashland, OH 44805) will be offering a screening of it this Friday evening at 7 p.m., and it is free!
Sunday at 3:30 p.m. the Capitol Theatre (1390 W.65th Street Cleveland, OH 44102) will present the directorial debut of Frank Calo IV in “Last Call”. Sounds like this one is poised to sell out so click here to grab your tickets.
Over at the Cleveland Cinematheque (11610 Euclid Ave Cleveland, OH 44118) :
Cleveland is fortunate to be one of the five select cities of the Future of Film Is Female Series which highlights films from female and nonbinary filmmakers. The first film in this series kicks off Thursday at 6:30 p.m. with the Midwest road trip film, “Dreams In Nightmares.”
Thursday at 9 p.m. and Friday at 9 p.m. they will present a 4K Restoration of the Dutch classic “Malpertius,” which features Orson Welles.
Friday at 7 p.m. and Saturday at 4:30 p.m. they will present the Italian dramedy “The Last One For The Road.”
Saturday at 6:30 p.m. and Sunday at 7:35 p.m. they will present a documentary that explores the effects of colonialism on Northern Argentina in “Our Land.”
Saturday at 8:50 p.m. and Sunday at 5:45 p.m. they will present a 4K Restoration of the Argentinian film “The Headless Woman”
Sunday at 3:30 p.m. they will present the documentary “Four Rational People,” which looks at the Emerson String Quartet’s final performance.
More information about the films and ticket prices are at: cinematheque.cia.edu
At the Nightlight Cinema (30 N High Street Akron, OH 44308):
One of the most acclaimed films of the year is the Canadian drama “Blue Herron,” it is the feature debut of Sophy Romvari, who gained attention for her short films.
They also will be playing the documentary “Steal This Story, Please,” which highlights independent investigative journalist Amy Goodman.
More Information about the films and ticket prices are at: nightlightcinema.com
This weekend there are a trio of new films opening in wide release: The first is one that I would recommend if you are a horror fan – “Obsession”. This film continues a trend where we are seeing Youtubers become filmmakers, in this case it is 26-year-old Curry Barker. This is a spin on “be careful what you wish for” when a young man makes a wish for his crush to love him more than anything else in the world, and it gets increasingly disturbing from there. I personally loved it and thought the performance from actress Inde Navarrette will make her a star.
“Is God Is” is a revenge tale which was based on an award-winning play by Alesha Harris. Harris makes her feature directorial debut and currently the film stands at 95% fresh on Rotten Tomatoes!
The other film opening is the latest from director Guy Ritchie, the action-thriller “In The Grey” with Jake Gyllenhall and Henry Cavill.
Rounding out this busy week are some anniversaries hitting screens in “Top Gun” and “Top Gun: Maverick” for one week to commemorate the 40th Anniversary of Tony Scott’s original, and the original “Shrek” is also playing for one week to commemorate its 25th Anniversary (Anniversaries like this are making your resident movie nerd feel old!).
Lastly, I just wanted to wish congratulations to my longtime friend Dave Huffman, who has just been named the new director of The Cleveland Cinematheque! If you have ever attended some of the Late Shift Series back in the day at the Cedar Lee or Capitol, or the 12 Hours of Terror, you know that Dave is a huge cinephile and I am certain will do a great job at the Cinematheque!
Until next week my friends, see ya at the movies!
CLEVELAND, Ohio (WOIO) – Firefighters battled a grease fire inside a restaurant in the city’s University neighborhood Tuesday morning.
Flames broke out at BurgerIM in the 11400 block of Euclid Ave. around 9:20 a.m.
Cleveland Fire Lt. Mike Norman said there was grease in the hood of the stove, and when someone started cooking, it started the fire.
According to Lt. Norman, the sprinklers inside the restaurant put out the flames.
At this time, damage is estimated at $25,000.
The apartment building was evacuated as a precaution.
Since the fire was inside a restaurant, health officials will now respond to the scene and determine when they can reopen.
There were no injuries.
Copyright 2026 WOIO. All rights reserved.
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