Cleveland, OH

Are The Cleveland Guardians Creating A Dynamic Brand Experience That Deepens The Connection Between The Team And Its Fans, And Reflects The Team’s History, Its Commitment To Cleveland, And Its Vision For The Future, On And Off The Field? | Defector

Published

11 months ago

April 11, 2025

I’m so glad you asked. If you’re anything like me, you were already wondering whether or not the Guardians’ new brand platform marks a significant step in the team’s evolution of the Guardians brand, designed to deepen fan engagement, ignite excitement, and unite the club under a unified brand vision for seasons to come. Thanks to a press release (via Craig Calcaterra), we can stop wondering:

The Cleveland Guardians, in collaboration with Landor, the world leading brand consultants, today announced the launch of “Outplay Ordinary” – a bold new brand platform and refreshed visual identity set to debut in the 2025 baseball season. This initiative marks a significant step in the team’s evolution of the Guardians brand, designed to deepen fan engagement, ignite excitement, and unite the club under a unified brand vision for seasons to come.

Now I know what you’re saying: This holistic brand platform can’t possibly speak to both lifelong fans and the next generation of Guardians supporters. Well, buddy, better start eating some humble pie:

Harnessing its expertise in sports branding and brand experience, Landor collaborated with the Cleveland Guardians and Contempo Design + Communications to craft a holistic brand platform that speaks to both lifelong fans and the next generation of Guardians supporters. The process included immersive workshops, creative exploration, and fan-driven testing to ensure the platform reflects the spirit of Cleveland and the passion of its baseball community.
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Of course we all know what all this means. Only a dullard wouldn’t understand what they’re talking about when they promise “a brand platform that reflects our relentless drive.” You’d have to be a real ignoramus not to grasp, when the Guardians promise the “infusing [of] character, energy and novelty into every aspect of the brand and welcoming fans before, during and after a game,” what exactly is being discussed here. I won’t waste my time or yours explicating the concrete actions that have been taken and are being laid out in this concise, plainspoken document describing a process that was surely undertaken by a very small team at minimal expense, resulting in an announcement with all the enviable clarity of the Pepsi logo redesign brand manual.

Frankly, it would be an insult to everyone involved were I to elucidate, in practical terms, what it means that “the new identity ensures the Guardians brand is felt as much as it is seen.”

But I understand you still may have questions; you’re only human. Most obviously, the question on everyone’s lips: Is “Outplay Ordinary” just a tagline?

“‘Outplay Ordinary’ is more than a tagline. It’s a call to action, a mindset, and a commitment to making every moment extraordinary,” says Jordan Taylor, creative director at Landor.

That answers that.

[MLB.com]

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Cleveland, OH

Woman shot and killed in Cleveland’s Union-Miles neighborhood

Published

4 hours ago

March 7, 2026

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Woman shot and killed in Cleveland’s Union-Miles neighborhood

CLEVELAND, Ohio (WOIO) – A 25-year-old woman was shot and killed Friday on Cleveland’s East Side.

The shooting happened around 730 P.M. in the area of East 136th and Harvard Avenue.

Cleveland Police is investigating the incident.

One person has been detained, and a gun was recovered, according to police.

Police said there are no other details to share at this time.

Check back with 19 News for the latest information on this story.

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Cleveland, OH

Joseph M. Plavac Obituary – Westlake, OH (1930-2026)

Published

17 hours ago

March 7, 2026

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Joseph M. Plavac

OBITUARY

Joseph M. Plavac, age 95, of Westlake, passed away peacefully on March 3, 2026. He was born September 3, 1930 in Cleveland, Ohio.Beloved husband of Helen (deceased); dear father of Rev. Timothy Plavac and Andrea Boerger (Kenneth); grandfather of Zachary (Alicia); great grandfather of Kenny; brother of Donald (deceased)(Jean), Ralph(deceased)(Joann), Sister Ann Barbara and the deceased: George (Mary), Nicholas, Milan (Anna Mae) and Mary Dobos (Andy); son of the deceased: Nicholas and Mary.Joe’s family wishes to express their heartfelt gratitude and appreciation to all of Joe’s caregivers over the past few years, including the staff of Emerald Village in North Olmsted, the nurses and staff of Concord Reserve in Westlake, who took such loving care of him and the staff of Hospice of the Western Reserve, especially Cindy and Erin. Their kindness and compassion always brought a smile to his face.Family will receive friends to pay tribute to and celebrate the life of Joseph at The DeJohn-Flynn-Mylott Funeral Home of Willoughby Hills, 28890 Chardon Rd.(between Bishop Rd. and Rt. 91), Sunday, March 8, from 3-6pm. Funeral Mass, Monday, 11am at St. Bede the Venerable Catholic Church, 9114 Lakeshore Blvd., Mentor. Additional calling hours will take place at church from 10-11am before Mass. Interment All Souls Cemetery, Chardon, Ohio.In lieu of flowers, please consider a donation to Hospice of the Western Reserve, P.O. Box 72700, Cleveland, OH 44192 or School Sisters of St. Francis of Christ the King 13900 Main St., Lemont, IL 60439. For a detailed history of Joe’s life, please visit golubfuneralhome.com.

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Cleveland, OH

Ohio gas prices spike as oil prices soar

Published

1 day ago

March 6, 2026

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Ohio gas prices spike as oil prices soar

CLEVELAND, Ohio (WOIO) -According to AAA, the national average for a gallon of gas has gone up by 34 cents since Monday.

The continued uncertainty over the new war with Iran is driving crude oil prices sharply higher.

At the time this article was published, oil is trading at $90 witch is up 11% just today.

In Cleveland, gas has gone from $2.87 over this past weekend to $3.28 today according to the price tracking website Gasbuddy.com.

AAA has put out reminders on how to maximize you gas mileage:

Slow down and drive the speed limit. On the highway, aerodynamic drag causes fuel economy to drop off significantly as speeds increase above 50 mph.
Reduce trips and lighten your load. Limit the amount of cargo in your vehicle when possible.
Avoid “jackrabbit” starts and hard acceleration. These actions greatly increase fuel consumption. Accelerate smoothly with light to moderate throttle.
Avoid extended idling to warm up the engine. Even in winter, idling, and warming up an engine are unnecessary and wastes fuel.
Look ahead. When approaching a red light or stop sign, let off the gas early and allow the vehicle to coast down to a slower speed until it is time to brake.
Use cruise control to help maintain a constant speed and save fuel. However, never use cruise control on wet roads because a loss of vehicle control could result.
Take advantage of fuel savings programs. AAA members have access to savings when filling up at Shell gas stations. More information is available at AAA.com/Shell.