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Austin-based soda company Poppi launches new clothing line with Target

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Austin-based soda company Poppi launches new clothing line with Target


AUSTIN, Texas — Austin-based soda company Poppi is entering the apparel market. 


What You Need To Know

  • Poppi–a company known for its prebiotic sodas–has partnered exclusively with Target to launch a new clothing and accessories line
  • The line features sweatshirts, hoodies, sweatpants and other clothing items with different graphics and the Poppi logo
  • Poppi was started by a husband-and-wife duo, Allison and Stephen Ellsworth, in Austin. The two ended up pitching their prebiotic sodas on Shark Tank and landed an investment deal
  • The clothing line launched on Target’s website at the end of December and will be available for a limited time

You heard that right, Poppi–a company known for its prebiotic sodas–has partnered exclusively with Target to launch a new clothing and accessories line. 

The collaboration also coincided with the launch of a new flavor, cream soda. 

The line features sweatshirts, hoodies, sweatpants and other clothing items with different graphics and the Poppi logo. 

Poppi was started by a husband-and-wife duo, Allison and Stephen Ellsworth, in Austin. The two ended up pitching their prebiotic sodas on Shark Tank and landed an investment deal.

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Because of that deal, Poppi is now shelved in every major retailer across the country. 

“From Texas to your taste buds, with love,” Poppi’s website says. 

The clothing line launched on Target’s website at the end of December and will be available for a limited time. You can shop the new apparel line only at select Target stores or on the Target website.



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Austin, TX

Austin opens cold weather shelters ahead of freezing temps

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Austin opens cold weather shelters ahead of freezing temps


As the Austin area prepares to plunge into freezing temperatures Sunday night, the city is initiating its Cold Weather Shelters protocol.

Those wanting to use the emergency shelters, which open when overnight temperatures reach 35 degrees or lower, must register between 6-8 p.m. at One Texas Center (OTC) on Barton Springs Road, according to a release from the city. Those interested and in need of transport can reach the OTC via bus lines 1, 7, 10, 20, 30, 105 and 801. Anyone who can’t pay bus fare but needs shelter will still be allowed to ride, a Facebook post from the city said.

Following registration, CapMetro shuttles will take guests from the OTC to a cold weather shelter. The addresses for these shelters are kept confidential due to “safety, privacy and capacity concerns,” according to the Austin American-Statesman.

The Statesman also reported that shelters provide meals and allow leashed, friendly pets.

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All parks and libraries are meanwhile serving as warming centers during regular operating hours, except for Austin Public Library’s Old Quarry Branch and Willie Mae Kirk Branch.



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Austin, TX

Building cleared after non-credible bomb threat made in Downtown Austin

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Building cleared after non-credible bomb threat made in Downtown Austin


A Downtown Austin building was cleared after a bomb threat was made Saturday night.

Police say that the call came in at 9:38 p.m., after which officers arrived to the scene and cleared a nearby building at 311 E 6th St.

ALSO: H-E-B delights Austin airport travelers with surprise gift vending machine pop-up

The threat was found to not be credible, and no one was injured.

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Police say no one is in custody and they will be clearing the scene shortly.



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Austin, TX

The richest small town in Texas tops our most popular Austin stories

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The richest small town in Texas tops our most popular Austin stories


Texas Governor Greg Abbott and Austin Mayor Kirk Watson held a press conference Friday to discuss a new deal with Southwest Airlines and its expected impact on the city.

The deal, approved Thursday by the Austin City Council, awards Southwest $2,750 for each new Austin-based hire over the next five years. In exchange, the airline plans to add 2,000 high-paying jobs with an average salary of $180,000 and invest in local workforce initiatives, including the city’s new Austin Infrastructure Academy.

Officials say the deal will strengthen Southwest’s presence at Austin-Bergstrom International Airport, where the carrier already handles more than 40 percent of all passenger traffic.

The partnership is expected to bring in nearly $20 million in local tax revenue, and the incentive program will last for five years and pay Southwest up to $5.5 million.

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Mayor Watson said the agreement will not only create new jobs in Austin but will improve the overall experience at AUS.

“We’re building lives and careers at the same time we’re building tarmacs and terminals,” Watson said. “Southwest is choosing Austin because our people, our workforce, and our future make us a smart investment. This deal creates thousands of good-paying jobs, improves the passenger experience, and ensures the benefits flow directly to Austin workers, families, and tourists. This agreement is proof that Austin means business and cares about the success of its people.”

Read the full story at KVUE.com.



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