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Austin-based soda company Poppi launches new clothing line with Target

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Austin-based soda company Poppi launches new clothing line with Target


AUSTIN, Texas — Austin-based soda company Poppi is entering the apparel market. 


What You Need To Know

  • Poppi–a company known for its prebiotic sodas–has partnered exclusively with Target to launch a new clothing and accessories line
  • The line features sweatshirts, hoodies, sweatpants and other clothing items with different graphics and the Poppi logo
  • Poppi was started by a husband-and-wife duo, Allison and Stephen Ellsworth, in Austin. The two ended up pitching their prebiotic sodas on Shark Tank and landed an investment deal
  • The clothing line launched on Target’s website at the end of December and will be available for a limited time

You heard that right, Poppi–a company known for its prebiotic sodas–has partnered exclusively with Target to launch a new clothing and accessories line. 

The collaboration also coincided with the launch of a new flavor, cream soda. 

The line features sweatshirts, hoodies, sweatpants and other clothing items with different graphics and the Poppi logo. 

Poppi was started by a husband-and-wife duo, Allison and Stephen Ellsworth, in Austin. The two ended up pitching their prebiotic sodas on Shark Tank and landed an investment deal.

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Because of that deal, Poppi is now shelved in every major retailer across the country. 

“From Texas to your taste buds, with love,” Poppi’s website says. 

The clothing line launched on Target’s website at the end of December and will be available for a limited time. You can shop the new apparel line only at select Target stores or on the Target website.



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Austin, TX

Texas’ Goosby hosts camp to benefit heart research

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Texas’ Goosby hosts camp to benefit heart research


AUSTIN (KXAN) – Trevor Goosby is a projected first-round pick in the upcoming 2027 NFL Draft. The Texas offensive lineman anchors the group up front for one of the best teams in the country and was named a preseason All-American by Walter Camp.

But his football career felt in jeopardy when he was in high school.

“That was kind of my biggest question,” said Goosby. “I was really nervous because would I be the same football player coming back?”

AUSTIN, TEXAS – APRIL 18: Trevor Goosby #74 of the Texas Longhorns sets up in position during the Texas Spring Football Game at Darrell K Royal-Texas Memorial Stadium on April 18, 2026 in Austin, Texas. (Photo by Scott Wachter/Getty Images for ONIT)

Goosby was born with a congenital heart defect and had open-heart surgery when he was just 16 years old. He wasn’t sure how this would change his everyday life, including his football career.

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“Definitely a lot of nerves just because you’re getting your ribs cracked open essentially and getting your heart worked on…It was a scary moment. I remember driving up to the hospital super nervous.”

Goosby was able to recover and become a great football player. He said not only has he become a person in learning to fight through adversity, but it helped him as a player as well with improved endurance.

Now, the star Longhorn is giving back as much as possible.

Goosby hosted a camp in Austin to benefit the Children’s Heart Foundation. The organization works to fund research on congenital heart defects.

Goosby speaking with kids at his football camp in Austin

The offensive tackle is matching all donations up to $20,000 made to the Children’s Heart Foundation through the event and campaign.

“It means a lot to me just because of the heart condition I did have back when I was 16. That just kind of changed my life. I just want to bring awareness to that.”

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The camp was at Hyde Park High School in Northwest Austin. Goosby spoke about what he hopes the young campers took away from the event.

“I think it’s just more than football. Football is a big part of what I do but it’s not who I am…I just want to show all these kids that I’m just another great guy and just someone they can look up to.”



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Austin, TX

ACC Tuition to Remain Unchanged for Another Year

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ACC Tuition to Remain Unchanged for Another Year


The Austin Community College Board of Trustees has approved a $583 million operating budget for fiscal year 2027, keeping tuition and mandatory fees unchanged for the 13th consecutive year. The balanced budget, approved unanimously Monday, also includes



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Austin, TX

Texas Stock Exchange launches in Dallas, big implications for Austin start-ups

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Texas Stock Exchange launches in Dallas, big implications for Austin start-ups


Texas is getting its first major new national stock exchange in decades, and finance experts say it could create new opportunities for Austin’s tech companies and startups looking to grow.

The Texas Stock Exchange is launching this week in Dallas, with live trading expected to begin as early as Friday. The exchange began operations Monday, and it says all publicly traded stocks should be available on the platform by the end of the month. Thousands of publicly traded stocks are expected to be available by then.

Ray Perryman, President and CEO of the Perryman Group, said the launch signals Texas’ growing influence in the financial sector.

“It really lets the world know that Texas is indeed a major player in this industry,” Perryman said.

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Gov. Greg Abbott called the exchange another sign of Texas’ expanding economic reach, saying, “This is another step that expands the financial might of Texas in the United States, and cements our economic power on the global stage.”

ALSO| Past and present teachers are charged with improving student outcomes in Texas

Perryman said the exchange could provide another path for companies to go public and could help attract more growing companies to Austin and the rest of the state. He said the added access to capital could have ripple effects across the economy.

“It increases opportunities for firms in the area to expand, have access to capital, to be more profitable. That means they hire more people. That means they pay more taxes. That means they buy more things in their supply chains,” Perryman said.

Texas ranks second in the U.S. for Fortune 500 headquarters, behind California and ahead of New York. With the Texas Stock Exchange set to launch, experts say Austin’s startup community could see even more growth.

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Perryman said Austin-area tech firms could benefit from having an in-state exchange option.

“They’ll now have a vehicle here in Texas that will be more efficient and less expensive to register on than the traditional exchanges,” Perryman said.

Perryman said the exchange’s success will depend on how many companies choose to list on it, how much investment it attracts, and how many additional companies decide to move to Texas.



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