Wisconsin
Why Wisconsin coach Luke Fickell fired OC Phil Longo: Who could replace him?
MADISON, Wis. — Wisconsin coach Luke Fickell was preparing his team to play Purdue a day after Boilermakers coach Ryan Walters fired his offensive coordinator four games into the season. Although Fickell said at the time that he didn’t want to speculate on what happened at another program, he did offer one nugget about his feelings: “I think it’s a bad part of our game.”
Seven weeks later, Fickell explained his decision to do the same thing amid an ongoing season. On Sunday, Fickell fired offensive coordinator and quarterbacks coach Phil Longo 23 games into his tenure following a 16-13 loss to No. 1 Oregon in which the Badgers averaged a season-low 3.6 yards per play. The move came with two regular season games remaining, beginning Saturday at Nebraska and culminating at home against Minnesota.
“This is never something I ever, ever envisioned doing or wanted to do and especially doing it when there are still games to be played in a season,” Fickell said. “But I felt like for all involved and most importantly for our program and the kids in that locker room, what we needed to do right now was to move forward.
“That’s a very tough thing. It’s an unusual situation that everybody is going to have to be able to handle.”
GO DEEPER
Wisconsin fires offensive coordinator Phil Longo: What’s next for Badgers?
Fickell arrived for his weekly news conference intent on shifting the conversation to Wisconsin’s game against Nebraska, where bowl eligibility for both 5-5 teams is on the line. However, given the magnitude of Fickell’s decision and the uncertainty of the offense’s future, his hope to change gears did not materialize. He seemed to grow more frustrated with the line of questioning as his 18-minute session progressed.
Fickell declined to address specifics about who would call plays for the remainder of the regular season during one of his testiest exchanges when he asked: “Why does it matter?” Fickell then said it would be a collaborative effort and he didn’t want to give people “the ability to point a finger at somebody.” He later said it was part of his philosophy not to make a big deal of the play caller, citing his time as co-defensive coordinator at Ohio State when he called plays but never publicly discussed it despite being repeatedly asked.
A source with knowledge of the situation told The Athletic tight ends coach Nate Letton will call the plays for the remainder of the regular season. Letton worked on Fickell’s staff at Cincinnati in 2022 and joined Wisconsin’s program initially as a quality control coach in January 2023. He took over as the tight ends coach a month later after Gino Guidugli left to become the quarterbacks coach at Notre Dame.
Longo also was responsible for coaching the quarterbacks and signaling plays from the sideline. The source said wide receivers coach Kenny Guiton likely will help signal plays and there is the potential for more huddling between plays to avoid confusion at the line of scrimmage.
Fickell said Guiton would “be a guy that’s kind of running” the quarterback room and that the quarterbacks and wide receivers would work together. Guiton was a quarterback for Ohio State when Fickell coached there. Guiton also was the interim offensive coordinator at Arkansas for the final four games last season. Fickell said he took into consideration that his staff does not have an experienced play caller and noted of his team, “it only matters what those guys in that room believe and will go out and do.”
“Getting prepared for Nebraska is the thing that’s on our mind … We got a job to do and that’s to finish this thing, especially for the seniors.”@CoachFick meets with the media ahead of Saturday’s matchup at Nebraska.
Full presser: https://t.co/26W089XFtR pic.twitter.com/f4vH6KKQ0p
— Wisconsin Football (@BadgerFootball) November 18, 2024
While the timing of Longo’s firing may come as a surprise, Fickell’s decision to move on certainly wasn’t considering the offense seemed disjointed and was nowhere near good enough in two seasons. In six previous seasons as an FBS offensive coordinator at Ole Miss and North Carolina, Longo’s teams never scored fewer than 32.8 points per game or ranked worse than 33rd nationally in scoring offense. His Wisconsin teams never sniffed those marks as he transitioned away from the Badgers’ long-time pro-style system to his variation of the Air Raid.
Wisconsin ranks 57th in rushing offense (169.3 yards), 91st in total offense (363.1 yards), tied for 97th in scoring offense (23.9 points per game) and 102nd in passing offense (193.8 yards) in the FBS. The Badgers are averaging 5.37 yards per play.
For perspective, consider those marks are worse in every category other than passing offense to Wisconsin’s team two seasons ago, during which time coach Paul Chryst was fired and first-time offensive coordinator Bobby Engram was calling the plays.
Longo was hampered, in part, by the fact that backup quarterback Braedyn Locke started or played meaningful snaps in 12 of Longo’s 23 games because of injuries to the starter. Locke’s career completion rate is 53.1 percent, and Wisconsin is 4-6 in his 10 career starts, with losses in three straight games. He has thrown at least one interception in all seven of his starts this season. Fickell said Locke’s performance didn’t significantly factor into deciding Longo’s fate. He said Locke will continue to be the starter ahead of true freshman backup Mabrey Mettauer.
“It’s a really tough situation,” Fickell said. “We all understand that and we’ve seen that I’m not going to dive as much into it but I’ll just tell you the basic gist of what I told the team. It’s not about play calls. It’s not about points scored. It’s not about touchdowns. It’s moving forward with leadership, and that’s to me what we have to do and why we’re doing it right now.”
GO DEEPER
In Wisconsin’s struggle to win big games, Oregon loss is biggest gut punch yet
As the season progressed there were clear philosophical differences between what Fickell and Longo wanted, with Fickell repeatedly stressing the need to lean on the offensive line and run game more. And while Longo’s offense emphasized the run, he failed to mesh his concepts with Wisconsin’s roster. Perhaps his most notable quote occurred when pressed about the lack of results earlier this season when he said: “I’m here to please coach Fickell.”
Longo did not respond to a cell phone request for comment this week from The Athletic.
Fickell offered his most telling comment Monday off a question that wasn’t specifically related to Longo and instead was about maintaining team morale.
“I think maybe that was one of those issues that was not as good as where we wanted it offensively that it was more about an individual,” Fickell said. “Like, that’s what the program is — it’s complementary ball. It’s so much everybody relying upon each other that any one person shouldn’t matter all that much.
“It’s hard to say, ‘Well they’re the coordinator.’ I hope that it wouldn’t be that much different if somebody else was calling the plays on offense or on defense. That’s my vision for where I want the program to grow.”
Fickell, who is 12-11 overall and 8-8 in the Big Ten since the start of last season, has shown he’s willing to change course when something doesn’t work. He fired offensive line coach Jack Bicknell Jr, who was hired along with Longo from North Carolina, at the end of last season. Fickell replaced him with A.J. Blazek, who has been a strong addition to the staff for his enthusiasm and coaching acumen.
Fickell said he didn’t make the move now with anything other than a view toward what was best for his current team. However, at least part of Wisconsin’s roster could hang in the balance depending on how Fickell moves forward. Wisconsin has 22 scholarship commits in the 2025 recruiting class with the early signing period beginning Dec. 4. The transfer portal window runs from Dec. 9-28. Fickell declined to provide a timeline for when he hopes to hire his next offensive coordinator, saying he was focused on preparing for Nebraska and “the rest of the timelines will probably just be in the back of my head.”
Who could replace Longo?
Several names have surfaced as potential candidates to replace Longo, including Guidugli. He was with Fickell at Cincinnati from 2017-22 as quarterbacks coach and passing game coordinator and spent his last season there as offensive coordinator. Guidugli briefly followed Fickell to Wisconsin before accepting the Notre Dame job.
Notre Dame offensive coordinator Mike Denbrock was Fickell’s offensive coordinator at Cincinnati from 2017-21. His annual salary is $2.1 million, which makes him the highest-paid offensive coordinator in the country. Longo had one more year remaining on a three-year deal that paid him $1.25 million annually.
Another name that could be in consideration is Idaho coach Jason Eck, a former Badgers offensive lineman who played with Wisconsin assistant offensive line coach Casey Rabach for three seasons. Eck is 24-12 in three seasons at Idaho and has led the Vandals to the FCS playoffs in his first two seasons. Eck would represent more of a return to Wisconsin’s roots and give Fickell a staffer with previous ties to the program that has been missing outside of Rabach.
Other popular names include Ohio State co-offensive coordinator and wide receivers coach Brian Hartline, Washington State offensive coordinator Ben Arbuckle and Indiana offensive coordinator Mike Shanahan, among others.
“I do like what we do,” Fickell said. “It’s not like we want to go back and think we’re going to be in 22 personnel. We’ve got to have variety. We’ve got to be able to spread the field. But we’ve got to continue to build upon the things that we’ve done. … Regardless of who’s actually calling the plays, the progression is how you continue to evolve the offense in particular for what best fits Wisconsin. And what best fits Wisconsin is using the things that you do have.”
Fickell said that because he spent 20 years at just two schools (Ohio State and Cincinnati), he doesn’t necessarily have as many relationships with coaches as others have. He said he wouldn’t hesitate to hire someone he hasn’t directly worked with before, as was the case with Longo. But he also valued working with many of the same people for so long.
“I can tell you this,” Fickell said. “It’ll be the right one, the right person.”
Fickell can’t afford for it not to be.
(Photo: Jeff Hanisch / Imagn Images)
Wisconsin
Wisconsin loses millions in marijuana tax revenue to border states
WISCONSIN (WBAY) – Wisconsin residents contributed more than $36 million in marijuana taxes to Illinois last year and nearly $6 million to Michigan in 2024, according to new numbers released by the state Legislative Fiscal Bureau.
The revenue comes from counties bordering Wisconsin that legally sell marijuana, while bills to legalize both medical and recreational marijuana remain stalled in the Wisconsin Legislature.
Wisconsin will have a new governor, new speaker in the Assembly and a new majority leader in the state Senate next January.
All three people holding those leadership positions decided not to seek re-election.
State lawmakers will have a fresh debate regarding marijuana for the first time in a while, and the latest numbers from the Legislative Fiscal Bureau are likely to be a big part of it.
Illinois dispensaries generate millions from Wisconsin buyers
On the Wisconsin border, from Michigan to Illinois, marijuana sales have become big business.
“The economic value to restoring this plant back to our economy is huge. We can’t even put a dollar amount on it,” said Jay Selthofner, founder of the Wisconsin Cannabis Activist Network.
According to the Legislative Fiscal Bureau memo, Wisconsin residents contributed $36.1 million last year to the overall marijuana tax collected by Illinois.
That’s based on data from 36 dispensaries located in five of the six counties bordering Wisconsin. Jo Daviess, Lake, McHenry, Winnebago and Boone counties have dispensaries, while Stephenson County does not.
Among the five counties with dispensaries, a total of $319.4 million in sales was generated. The report concludes $132.4 million, or 41.5%, of these sales were made to out-of-state residents.
“It’s concerning that yeah, revenue is leaving the state both tax wise and tourism dollars without being a state that is looked at as recreational marijuana, we’re losing some tourism there,” Selthofner said.
Michigan collects nearly $6 million in taxes from Wisconsin residents
On the other side of the state, Michigan is making money off Wisconsin residents.
The most recent data from 2024 shows the state with 854 retailers and microbusinesses licensed to sell cannabis. Of those licensees, 22 were located in counties bordering Wisconsin: Gogebic, Iron, Dickinson and Menominee.
The report states, “Assuming that each retailer/microbusiness makes an equal amount of sales,” those businesses in the Upper Peninsula brought in $85.4 million. Using the same estimate as Illinois, 41.5% of sales came from Wisconsin residents, translating into $5.8 million in tax revenue collected.
Minnesota is also mentioned in the report. The state began legalized cannabis sales in September 2025, but so far there is no data on taxes paid by Wisconsin residents.
Gubernatorial candidates weigh in on legalization
If Wisconsin makes changes, it’s likely to be next year after the November election.
Republican candidate for governor Tom Tiffany said he is open to medical marijuana and supporting veterans.
“I think in particular we should look out for our veterans. I’ve heard from so many veterans that suffer from PTSD and I’m very open to that as well as medicinal. I think we just work our way through it and get to a good spot in regards to marijuana,” Tiffany said.
Among the Democrats running for governor, at least seven have come out supporting efforts to legalize marijuana, aligning with the state party platform.
“A lot of people look at it as the wild west right now here in Wisconsin, it’s not. It’s the wild Wisconsin and what Wisconsin is going to do is it’s going to show the rest of the country how innovative a state can really be on cannabis,” Selthofner said.
Twenty-four states, along with the District of Columbia, legalize recreational marijuana, and 40 total legalize medical marijuana. The most recent additions are Ohio, Minnesota and Missouri.
Copyright 2026 WBAY. All rights reserved.
Wisconsin
Daniel Bice, veteran Wisconsin political reporter and columnist, dies at 62
Everyone talked to Daniel Bice – whether they admitted it or not.
A veteran political reporter, Bice could conjure a politician’s personal phone number in seconds and never feared knocking on the door of someone he was trying to reach.
Bice, who worked for the Milwaukee Journal Sentinel for 33 years, died from complications of esophageal cancer on April 21, his birthday.
He had just turned 62.
“Dan was fearless and fierce, a relentless reporter who wrote with clarity and precision. He knew how to cultivate sources and chase a story,” said Greg Borowski, executive editor of the Milwaukee Journal Sentinel. “He thought nothing of driving five hours to stick a notebook in the governor’s face, willing to ask any question – and take the blowback that came with it.
“His loss is a blow to the community, the profession and especially for our team here.”
A native of West Virginia, Bice started his Wisconsin career in the Madison bureau of the Milwaukee Sentinel and then the Milwaukee Journal Sentinel after the two papers merged in 1995.
A few years later, the paper’s leadership wanted a new, buzzy watchdog column and tapped Bice and Cary Spivak, a business reporter, to write it. The pair, nicknamed the “Spice Boys,” earned national awards and scored countless scoops, including one that ended the political career of former Milwaukee Mayor John O. Norquist.
“The two of us working together, it was kind of the odd couple,” Spivak said. “He’s West Virginia, I’m Chicago ‘burbs. But we got along good. We had no sets of rules on how to do stuff, we would just argue it out, but we both had similar news judgment.”
Bice later went on to author his own column, “No Quarter,” where he wrote about scandals big and small, from all sides of the political spectrum. He always responded to readers with a mix of humor and humility, especially his critics, who flooded his email inbox and online chats.
When one called him a “liberal activist” in 2014, Bice pointed to his three critical pieces about Democratic politicians that he had just published the week prior. “But here’s the lesson,” Bice added. “We should all spend more time paying attention to what I am actually writing and publishing. Then maybe I’ll get a huge raise.”
Even with his column, Bice never stopped reporting the news.
He broke countless stories and distinguished himself among Wisconsin’s press corps with his relentless coverage of Milwaukee County prosecutors’ “John Doe” investigations into Scott Walker’s time as Milwaukee County executive and as governor.
“As someone at a different outlet at the time, it was impossible to keep up with him,” said Mary Spicuzza, who joined the Journal Sentinel in 2015 after covering politics at the Wisconsin State Journal.
“Dan Bice was the most feared man in Wisconsin politics,” she added. “To me, he was larger than life – a legend who became my mentor, my work husband and one of my best friends.”
In recent years, he covered the record-breaking state Supreme Court race between Susan Crawford and Brad Schimel, the arrest and resulting court case of former Milwaukee Circuit Judge Hannah Dugan, and the campaign of gubernatorial hopeful Bill Berrien, who ended his political run after Bice reported on his online activity.
“I used to kid him that he was equal opportunity in the sense that he’d go after Republicans and Democrats,” said Walker, a Republican and former governor.
“There were times when I liked what he wrote, and there were other times that I didn’t like it at all,” he said. “It probably was a good sign he was pursuing the role of the journalist, which was without regard to politics or other bias, just exposing things that needed to be exposed.”
For all the sharpness of his writing – Milwaukee Magazine once described him “as an assassin with a pen” – Bice hardly ever raised his voice with sources or colleagues. He had a preternatural ability to stay calm even in the most confrontational or tense interviews.
At a retirement celebration for Spivak last summer, Bice gave one of many speeches in his friend’s honor. Bice later told a colleague that he left out the last thing he wanted to thank Spivak for – carrying the column for months while Bice navigated a family crisis – because he feared he would not be able to finish without tears.
Beyond the paper, Bice was an avid music-lover and frequent concert-goer. If you asked if he had heard of a band, he undoubtedly had. He could spend hours discussing politics, history and religion with wit and humor, and he led historical tours to Greece and other countries.
Bice grew up in a household steeped in religious fundamentalism. He earned undergraduate degrees in ancient Greek and English at Bryan College, a small Christian college in Tennessee, and a master’s degree in social science from the University of Chicago.
His college experience shaped him and started to change his career path.
“Parts of my faith started falling apart. I don’t think it ever fell apart completely,” Bice said during a Rotary event last year. “But you know, when you start reading texts in the original language, things aren’t quite as they seem sometimes.”
He noticed a job listing for “liberal arts majors” from the Poynter Institute in Florida, a nonprofit that trains journalists and covers the media industry. He landed one of the coveted 15 positions after more than 350 people applied, and started reporting at the St. Petersburg Times in 1986.
In an early sign of his single-mindedness on a story, he had raced back to the newsroom with the latest from a meeting about a potential baseball stadium development. His mind completely occupied with the story, he didn’t see a red light and hit another car, which then hit a house.
“My editors are wondering where I am, and I’m trying to explain to the cop, this is super important and I’ve got to get back to the newspaper to write this,” Bice recalled during the Rotary talk. “They’re like, you’re not going anywhere.”
After his time in St. Petersburg, Bice returned to West Virginia, where he covered state politics – including the indictment of 10 state lawmakers over five years – before coming to Wisconsin. He had interviewed at both papers, the Journal and Sentinel. The Journal offered him a job writing feature stories. The Sentinel offered him a position covering the governor’s office.
He chose the Sentinel. An editor at the Journal sent him a note telling him he had made the “worst career decision” of his life.
“I still have the letter,” Bice said.
And he never looked back.
Daniel Bice is survived by his wife, Jessica Hodgson; his father, David Bice, and his wife, Alice; his siblings, Penny Bice, Cheryl Bice, Jeffrey Bice and his wife, Roberta, Richard Bice and his wife, Sandra Sim; and his children, Zachary Bice and his wife, Alex, Sophie Bice and her husband, Ben Teich, and Raney Bice, as well as numerous nieces and nephews. He was preceded in death by his mother, Patty Adkins.
Funeral arrangements are pending.
Wisconsin
Tranfser Portal Predcition: Wisconsin trasnfer John Blackwell likely to land with contender
John Blackwell is one of the more sought-after players still available in the NCAA transfer portal. Big-time programs are coming after the former Wisconsin Badgers guard. And now, On3’s Joe Tipton is calling his shot on where Blackwell will end up.
Tipton has put in an RPM for Blackwell to commit and sign with the Duke Blue Devils. His level of confidence sits at 60%. If Duke head coach Jon Scheyer can get this one over the finish line, it could prove to be a massive addition.
“Wisconsin transfer John Blackwell is one of the most coveted players in the transfer portal,” Tipton said. “The 6-foot-4 shooting guard took an official visit to Duke on Monday and the Blue Devils are carrying the momentum in this recruitment. I’ve officially placed an RPM prediction in favor of Duke to ultimately land the star transfer.”
The On3 Industry Transfer Portal Rankings have Blackwell slotted as the No. 5 overall player to enter this cycle. Just looking at shooting guards, only one guy is ahead of him — Wake Forest‘s Juke Harris.
Blackwell spent three seasons in Madison before entering the transfer portal. He was in double figures over the last two years, averaging 19.1 points during the 2025-2026 campaign. Duke will enjoy his efficiency as well, shooting 43% from the field and 38.9% behind the three-point line.
There is more to what Blackwell can do than just shoot, though. He snagged just over five rebounds and dished out 2.3 assists per game.
To keep up with the latest players on the move, check out On3’s Transfer Portal wire. The On3 Transfer Portal Instagram account and Twitter account are excellent resources to stay up to date with the latest moves.
Before the RPM pick from Tipton, the latest update on where things stood with Blackwell came on Saturday. Tipton laid out who else is still considered to be in the running, including a visit schedule for the Wisconsin transfer. You can check out the full piece of intel here.
Duke has turned into one of the more consistent programs in college basketball, playing at a high level under Scheyer. The last three seasons have resulted in at least an Elite Eight appearance, even making the Final Four in 2025. Still, the expectations in Durham are to win a national championship. Maybe Blackwell is the guy who can help them take the next step forward.
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