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Meet Armando Villarreal, the man behind college football’s coolest helmets

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Meet Armando Villarreal, the man behind college football’s coolest helmets

Armando Villarreal was hanging onto the back of a garbage truck in his hometown of Imperial, Neb., when his phone rang. He quickly hollered to the driver to hit the brakes. Villarreal hopped off and answered the incoming call from Brad Haley, business manager of Schutt Sports, a company that manufactures football equipment. That conversation, which took place six years ago, altered both the trajectory of Villarreal’s life and his artistic career.

If that call goes to voicemail and Villarreal forgets about it, he likely never leaves his municipal job working for Imperial — a tiny city with a population of less than 2,000 in rural southwest Nebraska.

Luckily, he did pick up and listened to Haley’s unusual pitch: to airbrush a specialty helmet for Mississippi State in honor of alum Sonny Montgomery, a World War II veteran and former Mississippi state politician. Villarreal and Haley first met at a retail summit in Las Vegas years earlier, when Villarreal was working for a California-based art production company contracted by professional teams and leagues.

Since then, Villarreal has become a leader in this specialized field. Illinois’ leather helmets honoring legend Red Grange in last month’s game against Michigan were arguably his finest work.

Villarreal has done individually airbrushed helmets for 12 programs since 2018, including Utah, UCF, Maryland, BYU, Michigan and Tennessee. A former member of the U.S. Army Reserve who was deployed both to Kosovo and Iraq in the early 2000s, Villarreal did his best to balance his city job with airbrushing hundreds of helmets each year — until 2022 when the demand for his artistry became overwhelming.

Typically, equipment staffers at various programs will reach out to Schutt Sports, which then contacts Villarreal with the school’s pitch. Schutt handles the orders of however many helmets are needed, and they’re eventually shipped to Villareal’s home in Imperial.

“I just have to make sure it looks good on TV,” he said.

Schools will have their own graphic designers send mock-ups to Villarreal. The tricky part is wrapping an image around the entirety of the helmet. Some ideas are simple and easier to apply, such as UCF’s moon design honoring the university’s historical ties to the U.S. space program, or Tennessee’s helmet honoring the Smoky Mountains.

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There was one project so intimidating that he initially turned it down multiple times. In 2021, Utah’s director of equipment, Cody Heidbreder, asked Villarreal if he could paint helmets commemorating the passing of Utah players Ty Jordan in 2020 and Aaron Lowe in 2021.

(Video courtesy of Greg Gosse)

“I think I told them four times I couldn’t do it,” Villarreal said. “Cody just kept on me and kept on me. Finally, I said we’ll do it. That was the year I quit my day job because it was so much. It was about six hours per helmet.”

Programs usually come to Schutt and Villarreal with ideas in November and December to prepare for the following season. Right now, he’s finishing Utah’s speciality helmet for its Nov. 23 matchup against Iowa State in Salt Lake City.

“As soon as that’s done, we’ll start working on designs for next year,” Villarreal said.

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Helmets sent to Imperial from Schutt will arrive anywhere from May to June each spring.

Villareal receives just the “shell” of the helmet — sans facemask and chin strap — and immediately works on sanding each one down, with the help of his wife and three children. In order for the paint and design to stick properly, the texture of the helmet needs to be much rougher, without as much gloss.

A typical order generally consists of around 150 helmets per team. Some schools order more because they plan on selling or auctioning them off as collectible items. Illinois, Villarreal said, has received such fanfare over the leather helmet that the athletic department is considering a special order after the season.

It takes a minimum of two months to complete an entire order and have it shipped back to the school. The Illinois order took an estimated two hours per helmet, while the Utah helmets that will debut against Iowa State later this month took about four hours each.

“When you’re doing 155 helmets, the 32nd one has to look like the 76th one and the 120th one,” Villarreal said. “They all have to be pretty similar.”

Villarreal occupies space in an old shop his dad uses, and he also relies on his father-in-law, who owns a welding and fabrication shop in town. That’s where Villarreal spends hours with a paint respirator meticulously applying the airbrush design on helmet after helmet.

The business is gaining so much popularity that he and his wife, Lora, are thinking about building their own studio and adding additional manpower if demand keeps climbing. Once upon a time, after returning from his tours of duty, Villarreal was in Florida airbrushing motorcycles. Now he’s at the forefront of college football uniform ingenuity.

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“I’ve got to figure out how many we actually do, because ultimately it depends on the design,” he said. “The trouble is, the players don’t report until spring. And then they’ve got to get their helmets fitted. So there’s a tight window in there where I think, how can we do this? How many can we get done?

“This leather helmet for Illinois just exploded. I don’t know what the future holds. There’s going to be a pretty big learning curve in the next year or two.”

Maybe, but that doesn’t mean he can’t take a break and enjoy it. Recently EA Sports College Football 25 updated its video game options to include Illinois’ throwback leather helmets.

“The little kid in me is freaking out,” he recently posted on X. “I’m freaking out!”

(Illustration: Dan Goldfarb / The Athletic; All photos courtesy of Armando Villarreal)

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Eli Manning fires back amid debate comparing ex-Giants star to Falcons great Matt Ryan

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Eli Manning fires back amid debate comparing ex-Giants star to Falcons great Matt Ryan

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Eli Manning retired in 2019 and missed out in his first year of Hall of Fame eligibility in 2025. He was passed over again earlier this year but still fired back at a fan who claimed one of his contemporaries was the better quarterback.

On Tuesday, a social media user floated a theory about former Atlanta Falcons quarterback Matt Ryan. Ryan, who now oversees football operations as the team’s president, last played in an NFL game in 2022. He announced his retirement in 2024, making him eligible for Hall of Fame consideration beginning in 2028.

“Matt Ryan was a better QB than Eli Manning… people just worship rings. Agree or nah,” the post read.

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New York Giants quarterback Eli Manning greets Atlanta Falcons quarterback Matt Ryan after their game at Mercedes-Benz Stadium in Atlanta, Georgia, on Oct. 22, 2018. (Jason Getz/USA TODAY Sports)

Manning caught wind of the suggestion and weighed in, pointing to the two Super Bowl-winning teams he was part of during his standout run with the New York Giants.

“I will ponder this while I play with my rings…,” Manning wrote in a quote-tweet.

Ryan’s statistical production surpasses Manning’s, at least on paper. He was named NFL MVP in 2016, an honor Manning never earned. Ryan is also the most accomplished player in Falcons history and finished his career with more than 62,000 regular-season passing yards, compared with Manning’s 57,023.

NFC head coach Eli Manning leads a huddle during a practice session before the NFL Pro Bowl at Allegiant Stadium in Las Vegas, Nev., on Feb. 4, 2023. (Michael Owens/Getty Images)

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Both quarterbacks were selected to four Pro Bowls, but the key difference lies in championships. Manning won the Super Bowl in 2007 and 2011, while Ryan reached it once but fell short. Manning threw for a single season career-best 4,933 during the run leading up to the second Super Bowl title.

Ryan threw for 284 yards, two touchdowns and no interceptions to help the Falcons build a 25-point lead in the championship game — a matchup remembered for the New England Patriots engineering the largest comeback in Super Bowl history.

Atlanta Falcons quarterback Matt Ryan passes the ball against the Buffalo Bills during the second half at Highmark Stadium in Orchard Park, N.Y., on Jan. 2, 2022. (Rich Barnes/USA TODAY Sports)

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The Falcons have reached the Super Bowl twice in franchise history, first in 1998, but the team is still chasing its first elusive championship.

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The Giants marked their 100th season in 2024, winning four Super Bowls over the franchise’s century-long history.

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Rams coach Sean McVay says Puka Nacua is ‘doing really well’ after rehab stint

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Rams coach Sean McVay says Puka Nacua is ‘doing really well’ after rehab stint

Star receiver Puka Nacua will fully participate in voluntary offseason workouts, the Rams are getting closer to another contract adjustment with quarterback Matthew Stafford, and coach Sean McVay and general manager Les Snead hope backup quarterback Jimmy Garoppolo decides to put off retirement and return for a third season and possible Super Bowl run.

McVay and Snead addressed those topics and the NFL draft on Tuesday during a videoconference with reporters.

Nacua led the NFL in receptions last season but also was involved in a string of off-the-field incidents the last few months, including an alleged biting incident that led to a civil lawsuit. Those situations put the brakes on any immediate discussion between the Rams and Nacua about a massive extension for the fourth-year pro.

In March, Nacua began a rehabilitation program in Malibu, but he was present for the first day of workouts on Monday.

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Nacua, 24, “looks great” and is “doing really well,” McVay said. McVay declined to detail discussions he’s had with the All-Pro, who was a finalist for NFL offensive player of the year.

“He and I have a great relationship,” McVay said. “Feel really good about kind of the direction we’re going.”

Stafford, 38, led the Rams to the NFC championship game last season and is the reigning NFL most valuable player. According to overthecap.com, he is due to carry a salary-cap number of $48.3 million this season.

But Stafford has no doubt demanded, and will receive, a raise and a possible additional year in a deal that the Rams acknowledged two years ago is essentially a year-to-year situation.

“Progress has been made,” Snead said of negotiations.

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There is no timeline, Snead said, “but don’t expect any drama, per se.”

Garoppolo, 34, has backed up Stafford for two seasons, and he has been invaluable.

Last year, with Stafford sidelined for training camp because of a back issue, Garoppolo ran the offense and prepped the defense with a skillset honed during a 12-year career that included a Super Bowl appearance. Stafford joined workouts before the season and remained healthy throughout, but Garoppolo was perhaps the most valuable insurance policy in the NFL.

Last season, Garoppolo played on a one-year contract and earned $4.5 million, according to overthecap.com.

McVay expressed confidence in fourth-year pro Stetson Bennett, but said he was hopeful that “when the time is right,” Garoppolo will “change his mind,” and return.

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“You leave the door open,” McVay said when asked if there was a point that Rams would press Garoppolo to return. “I don’t think you want to press. What you don’t want to do is ever force a guy to play if in his mind he’s ready to move on.

“But you don’t want to minimize that, ‘Hey, if you do decide you want to play, let’s make sure it’s here with us.”

The Rams have the 13th pick in the NFL draft, which begins Thursday in Pittsburgh. They have one pick in the second and third rounds, one in the sixth round and three in the seventh.

Receiver, offensive line and edge rusher are among the positions the Rams could address with their first top-15 pick since they selected quarterback Jared Goff with the No. 1 pick in 2016.

“There’s a lot of possibilities,” McVay said. “We don’t control what happens in those 12 picks before, and so what we’ve done is a lot of contingency planning and a lot of conversations, and feel really good about that.”

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PGA Tour signals new era with axing of Hawaii events from schedule

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PGA Tour signals new era with axing of Hawaii events from schedule

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The PGA Tour has announced that it will not be hosting an event in Hawaii during the 2027 season, ending a 56-year run of holding a tournament in The Aloha State. The change comes as the Tour and CEO Brian Rolapp have consistently teased a revamped schedule beginning next year.

The Tour was forced to cancel The Sentry at the start of the 2026 campaign due to the dying grass on the Plantation Course at Kapalua amid a local dispute with the company responsible for delivering water to the area. 

An aerial view of the golf course from over the ocean prior to The Sentry at The Plantation Course at Kapalua on December 31, 2023 in Kapalua, Maui, Hawaii. (Photo by Ben Jared/PGA TOUR) (Ben Jared/PGA TOUR)

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With The Sentry being canceled, the Sony Open at Waialae Country on Oahu served as the Tour’s season opener in ‘26, which was won by Chris Gotterup. The event was in the final year of its sponsorship, although the Tour has shared that it is working toward making the event the opening event on the PGA Tour Champions circuit.

Chris Gotterup of the United States celebrates with the trophy on the 18th green after his winning round of the Sony Open in Hawaii 2026 at Waialae Country Club on January 18, 2026 in Honolulu, Hawaii. (Photo by Cliff Hawkins/Getty Images) (Cliff Hawkins/Getty Images)

The Tour’s removal of The Sentry and the Sony Open wipes out what has now turned into a traditional two-week stretch on the island to begin a new season.

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The PGA Tour did not share further details about the 2027 schedule upon its announcement about leaving Hawaii, but with Sentry reportedly being an event title-sponsor through 2035, it will need to find a new landing spot on the calendar. The logical stop would be Torrey Pines in San Diego, which checks the West Coast and great weather boxes, but the venue is also looking for a new sponsor, as its deal with Farmers Insurance ended in 2026.

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View of the 18th hole is seen during the final round of The Sentry at The Plantation Course at Kapalua on January 5, 2025 in Kapalua, Maui, Hawaii. (Photo by Ben Jared/PGA TOUR via Getty Images) (Ben Jared/PGA TOUR via Getty Images)

The Tour’s decision not to begin next season in Hawaii makes sense, as there are plenty of venues in the lower 48 states that are much easier to operate from, but the departure will have a tremendous financial impact on the state.

The Honolulu Star-Advertiser reports that The Sentry is estimated to have a $50 million annual impact on the community, while the Sony Open directly generates an estimated $100 million in revenue per year, plus another $1 million per year to Friends of Hawaii charities.

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