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Georgia’s pecan harvest was devastated by Hurricane Helene. Farmers are on the brink. | CNN Business

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Georgia’s pecan harvest was devastated by Hurricane Helene. Farmers are on the brink. | CNN Business




CNN
 — 

Taylor Moses was awake all night when Hurricane Helene landed on her pecan farm in Georgia.

Moses said she and her husband, Arren, knew the hurricane would take a toll on their 800 acres of pecan trees. Yet the devastation this September was astounding. The hurricane destroyed the entirety of their pecan-producing trees.

“It was just a complete loss,” Moses said. “We knew at that time that everything was gone. That was heartbreaking to know that you’ve put in many years of work and it’s just all gone overnight.”

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Georgia is the top producer of pecans in the US, according to the Department of Agriculture. The pecan harvest season begins in September — just in time for the holidays, when Americans delight in pecan pie.

When Hurricane Helene crossed into Georgia on September 26, however, the storm’s path destroyed about 36 million pounds of pecans, or one third of the state’s annual crop, according to UGA, decimating an agricultural industry that was already reeling after years of tariffs, increased labor and production costs and low consumer prices.

Hurricane Helene affected at least 48,000 acres of pecan trees, according to UGA. The overall economic impact of Hurricane Helene on Georgia’s entire agriculture industry is estimated at $6.46 billion, according to UGA.

The hurricane’s destruction is a direct blow for farmers who put years of labor into their crops. Pecan trees can take a decade to bear nuts that can turn a profit, and Moses said she and her husband will be out of production for years.

Hurricane Helene devastated farmers because it destroyed large nut-producing trees, some as old as 100 years old, according to Lenny Wells, a professor of horticulture at UGA who has been a pecan specialist for over 20 years.

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Initial estimates show that about 70% of Georgia’s pecan trees aged 50 years and older were completely lost in the hurricane, according to Wells.

Hurricane Helene was also crippling for farmers in Georgia because it hit just six years after Hurricane Michael, Wells said. The 2018 hurricane caused more than $2 billion in overall damage to Georgia’s agricultural industry, according to UGA.

“I thought that Hurricane Michael would be the worst storm I would possibly see in my career as far as its effect on pecans, but this one I think is going to be worse than that,” Wells said.

Pecan trees are a long and arduous investment for farmers because it can take years before they begin producing nuts, Tyler Harper, Georgia’s Commissioner of Agriculture, told CNN.

Harper said that some pecan farmers incurred generational financial losses, losing decades-old trees. “It takes a long time to recover from that and be able to get back that investment,” he said.

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Chris Harrell, a chief executive at Southern Roots Nuts Company, a wholesale pecan supplier based in Georgia, told CNN that pecan farmers were already in a tight spot due to increased costs, and the impact from the hurricane just made it worse.

Harrell is part of a co-operative with 16 farmers in Georgia, and he said the effects of Hurricane Helene have been demoralizing. “Five of those farmers lost their entire crop as well as a good percentage of their trees,” he said.

Moses said the damage from Hurricane Helene means she and her husband “will not harvest a single pecan” this season.

Harrell said the Southern Roots co-operative is unsure if they have enough supply to meet demand, and they are projecting short-term price increases due to the depleted pecan crop.

Greg Fonsah, a professor of economics at UGA, told CNN that Hurricane Helene’s impact on the pecan harvest could create a shortage.

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Outside of Georgia, there are other pecan-producing states like New Mexico that can supplement consumer demand, according to Brad Rubin, a sector manager at Wells Fargo’s Agri-Food Institute.

Nonetheless, unless long-term pecan supply recovers to meet demand, prices could increase. “I don’t expect large swings near-term, but demand next year or in subsequent years could push prices up,” Rubin said.

Some companies that rely on pecans have already baked in prices the holiday season, according to Laura Shenkar, the chief executive of PKN, a pecan-based milk company. Yet Shenkar said she anticipates price increases in the future as farmers take stock of what crop remains.

“Pecans are very important in things like butter pecan ice cream and your pie,” Shenkar said, noting consumers might see eventual price increases due to the depleted crop.

In Georgia, pecan farmers face a long road to recovery.

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At the Moses pecan farm, Taylor Moses said she and her husband have had long, emotional conversations about whether to replant their pecan trees. She said they had hoped to pass trees on to their son, who is three years old.

In the meantime, she said they plan to diversify their farm and incorporate other crops that they can grow on a shorter timeline.

While some farmers might have crop insurance for this year, Wells said, the financial and emotional impact from losing entire trees is another matter.

“They face so many challenges that are out of their control,” Wells said. “And this one certainly is a big one. This is one of the biggest challenges most of them will face in their lifetime.”

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Created in a small Georgia town, a cup has become 1 of the World Cup’s biggest souvenirs

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Created in a small Georgia town, a cup has become 1 of the World Cup’s biggest souvenirs


They were designed to hold a drink, but cups produced in Rome, Georgia, have become one of the FIFA Men’s World Cup’s most unexpected souvenirs.

Inside the Top Cup plant in Rome, millions of cups were created to celebrate the world’s biggest sporting event.

“We made 10 million over 70 different graphics for the World Cup,” said Rome native and Top Cup General Manager Zach Dixon.

The plant in north Georgia produces up to 750,000 cups a day.

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“We’ve always been really proud of the cup … but the World Cup has obviously taken it to another level,” said Top Cup CEO David Cuthbert.

Fans have been taking them home from matches. Some have even been listed for sale online.

“We’ve always been really proud of the cup… but the World Cup has obviously taken it to another level,” said Cuthbert.

Dixon said they begin the process with massive coils of aluminum, each weighing about 30,000 pounds. The metal is stamped, stretched, washed, and moved down the line.

The plant produces about 1,100 cups every minute.

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Ricardo Marques, the senior vice president of marketing for Michelob ULTRA, said that there have been venue-specific, match-specific, and Finals-specific stadium cups for the World Cup. There are also three separate red, white, and blue designs available for fans at bars and restaurants around the U.S.

“We’ve seen an incredible response to the collection. Together, these commemorative cups give fans a unique keepsake and a lasting reminder of an unforgettable FIFA World Cup experience and the moments that brought millions of people together through the world’s game,” Marques said.

Cuthbert said his company has seen how the World Cup has done wonders for metro Atlanta businesses.

“Our team in Rome, Georgia takes tremendous pride in helping bring this fan experience to life for one of the world’s biggest sporting events,” he said.

So when soccer fans celebrate the surprise victory or mourn their last-minute loss, they’re doing so with a little piece of Georgia.

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Mayor Kelly Girtz Inducted Into Georgia Municipal Hall of Fame

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Mayor Kelly Girtz Inducted Into Georgia Municipal Hall of Fame


Kelly Girtz (second from left) recently became the first Athens mayor in 40 years to be inducted into the Georgia Municipal Government Hall of Fame in Savannah.  The Georgia Municipal cited Girtz’s work on housing affordability, economic development, transportation, environmental sustainability, literacy and preserving local Black history. Under his leadership, Athens-Clarke County has made significant progress in housing affordability, economic development, transportation, and environmental sustainability. In 2022, the community adopted an inclusionary zoning policy designed to expand affordable housing options and encourage thoughtful, equitable growth. He has also championed redevelopment initiatives that have created new mixed-income housing opportunities and strengthened neighborhoods throughout the community. “Mayor Kelly Girtz has demonstrated a remarkable commitment to building a community where every resident has […]



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Athlon Sports tabs Florida-Georgia among SEC’s best games in 2026

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Athlon Sports tabs Florida-Georgia among SEC’s best games in 2026


Athlon Sports projected the best SEC games for each week of the 2026 regular season.

The conference features some of the most compelling matchups in all of college football, from opening weekend through rivalry week. The selections emphasize games anticipated to have the biggest impact on the SEC championship race and College Football Playoff picture.

Florida’s annual clash with Georgia was tabbed as one of the SEC’s premier fixtures. The game has grown in national significance since it began in 1904, continuing as a battle of blue-blood programs that routinely produces iconic results. The game temporarily moves to Mercedes-Benz Stadium in Atlanta during the Jacksonville stadium renovations.

The Jon Sumrall era carries with it an increasing sense of belief — many experts see the Gators as a dark-horse CFB playoff contender. Regardless of its final win-loss record, UF will play a part in shaping the season’s narrative as they face several post-season favorites in Texas, Georgia and Oklahoma.

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Noted in the article is the SEC’s depth and newly implemented nine-game conference schedule. Georgia, Texas, Alabama and LSU appear multiple times on this list, with Georgia facing Alabama in Week 6 and Ole Miss in Week 10 while LSU hosts Clemson in Week 1 and will see Texas in Week 11 take on Alabama.

Many contenders from the SEC face multiple nationally relevant foes over the course of the season.

Athlon Sports’ Best game for every week of the 2026 season

  • Week 1: Clemson at LSU (Sept. 5)
  • Week 2: Ohio State at Texas (Sept. 12)
  • Week 3: LSU at Ole Miss (Sept. 19)
  • Week 4: Oklahoma at Georgia (Sept. 26)
  • Week 5: Auburn at Tennessee (Oct. 3)
  • Week 6: Georgia at Alabama (Oct. 10)
  • Week 7: Alabama at Tennessee (Oct. 17)
  • Week 8: Ole Miss at Texas (Oct. 24)
  • Week 9: Florida vs. Georgia (Atlanta) (Oct. 31)
  • Week 10: Georgia at Ole Miss (Nov. 7)
  • Week 11: Texas at LSU (Nov. 14)
  • Week 12: Texas A&M at Oklahoma (Nov. 21)
  • Week 13: Texas at Texas A&M (Friday) (Nov. 27)

Follow us @GatorsWire on X, formerly known as Twitter, as well as Bluesky, and like our page on Facebook to follow ongoing coverage of Florida Gators news, notes and opinions.





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