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What Trump's win means to news organizations as mainstream media fight for relevance

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What Trump's win means to news organizations as mainstream media fight for relevance

Imagine if the Super Bowl audience dropped by 25%. That’s what happened on Tuesday when Nielsen tallied the viewership for TV networks that provided coverage of former President Trump’s historic electoral victory over Vice President Kamala Harris for the White House.

But election night was just the grand finale of a political season that showed how legacy media organizations are struggling to maintain relevance while alternatives in the digital universe chip away at their influence.

Young viewers are getting information from TikTok, YouTube and Elon Musk’s X, skipping the evening news broadcasts and cable shows as they go without pay TV subscriptions.

Trump largely bypassed traditional media outlets, granting lengthy interviews to comedians such as Theo Von and the influential Joe Rogan, who eventually endorsed the former commander-in-chief. Harris went on podcasts such as Alex Cooper’s popular “Call Her Daddy” and “All the Smoke” with former NBA players Matt Barnes and Stephen Jackson.

The emergence of podcasters is an extension of what has happened in cable news, where the largest audiences are drawn by opinion hosts whom fans treat as tribal leaders. While overall TV ratings were down, the top two networks on election night were Fox News, which draws big ratings with its conservative hosts, and the progressive MSNBC.

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“What Joe Rogan tells you is this business has become personality-driven, not journalism-driven,” said a TV news agent who was not authorized to speak publicly.

Meanwhile, newspapers continue to fight an uphill battle to get users to pay for digital content as their print editions fade into obsolescence. Public opinion polling by Gallup shows that trust in mass-media institutions is at a record low.

TV news organizations are still absorbing what Trump’s return will mean to them. Anchors and correspondents are having frank conversations with their agents about how they will navigate another four years covering a president who has a hostile view of journalists.

The public will have more answers in the coming weeks as news organizations use a new White House administration to reassign correspondents. It’s also possible that some conservative news hosts and commentators could end up as part of a new Trump administration.

There’s hope for at least a short-term boost in ratings and readership from another unpredictable Trump administration. Trump’s 2016 victory was the lighter fluid that accelerated a news bonfire, driving ratings and subscription revenue. But a repeat of that effect probably will be ephemeral and won’t make newsgathering a sustainable business in an increasingly fragmented news environment.

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Alex Cooper interviews Vice President Kamala Harris on “Call Her Daddy” for an Oct. 6, 2024, episode.

(Call Her Daddy)

“The Trump bump may be a way in,” said Neil Brown, president of the Poynter Institute. “It won’t be a way to keep them unless you find a lasting way to serve them.”

Roland Martin, a former CNN commentator who now owns and operates the digital Black Star Network, believes outlets are counting on a turbocharged news cycle.

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“A lot of legacy-media people were pining for Trump’s return because they know it’s going to be a s— show every single day,” Martin said. “It will be another four-year reality show about his craziness.”

Some news executives believe — perhaps wishfully — that the administration will focus on policy at the beginning and there will be less emphasis on the president-elect’s rambunctious personality.

“I think he’s going to be way too busy, especially in the first two years if he has the House and Senate,” Alex Castellanos, chairman of the communications firm Purple Strategies and a former Republican political consultant.

On the campaign trail, Trump promised radical changes, including mass deportations of undocumented migrants and putting vaccine and fluoridated water critic Robert F. Kennedy Jr. in a position of influence over public health.

“It won’t be the obsessive fascination with this novel phenomenon that it was last time,” said Andrew Heyward, a former CBS News president who now advises media companies. “It’ll be based more on news value and therefore there may be less of it and it may not last as long.”

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Experts believe that Trump’s better-than-expected performance revealed a larger problem.

They say large media organizations spent too much time in Washington focused on opinion polls and punditry from political professionals and didn’t listen enough to what the electorate was saying on the ground. Outside of right-leaning outlets, media outlets may not have paid enough attention to working-class anger over the cost of living during an otherwise robust economic recovery.

Mainstream news outlets also were slow to see the shift of Latino voters to Trump. Martin attributed it to the lack of Latino journalists or executives in their organizations. He also noted that the media overstated the narrative of Black voters flocking to Trump.

“They were using mainstream white polls and they never put Black-specific pollsters on the air,” Martin said. “And Black men congregate in other places than barber shops.”

Fox News was criticized several years ago for its aggressive coverage of the influx of migrants at the U.S.’ southern border, but the reporting foretold the emergence of immigration as a major issue in the 2024 presidential campaign. The story did not get significant attention from its competitors until migrants were bused into major media centers such as New York.

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Criticism that corporate-owned media outlets don’t get deep enough into diverse communities or a wider range of issues has gone on for years. Addressing the problem is more difficult as the organizations come under greater pressure to cut costs and deal with declining revenue.

“We’re in a changing world and everybody knows it,” Heyward said. “Unfortunately it’s a time of restricted resources. That means deciding what can we afford to do very well to serve a unique role in this much more complicated landscape.”

Aside from increased competition, media companies are seeing advertisers become more skittish about running their ads in news programming, as they are turned off by the vitriol and divisiveness in the current polarized political landscape. Scripps News cited the attitude as a factor in its recent decision to shut down its 24-hour news service.

Presidential campaigns fully took advantage of the upheaval, calling their own shots on the debates — there was only one between Trump and Harris — and being more selective in their formal media appearances.

“The candidates were able to control the relationship with legacy media, perhaps more than in previous cycles, by either going around them or controlling the drip of when they would give them interviews,” said Joshua Darr, senior researcher at Syracuse University’s Institute for Democracy, Journalism and Citizenship.

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Separate headshots of former President Trump and podcaster Joe Rogan

President Trump reached nearly 40 million viewers in the first three days after his interview with podcaster Joe Rogan became available on YouTube.

(Evan Vucci / Associated Press, left; Gregory Payan / Associated Press, right)

There is no penalty for avoiding tough media platforms when there are so many options to reach pockets of voters on alternative outlets, Heyward said. Rogan’s interview with Trump received nearly 40 million views in its first three days on YouTube.

“‘60 Minutes’ has been the No. 1 TV news program for five decades, but Trump had no problem not only skipping it but suing it,” said Heyward, referring to the $10-billion lawsuit Trump filed against the network over its editing of a Harris interview answer on the CBS News magazine show. Trump initially agreed to an interview on the show but then canceled his appearance.

While loyalty to legacy media and a sense of public connection to these organizations have declined, media experts said there is still power in these longtime brands. Harris went on “The View,” did an interview with CNN’s Dana Bash, sat for a grilling by Fox News’ Bret Baier and did local media in battleground states. Her appearances on traditional networks got millions of views.

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“Legacy media continue to be vital, and there’s nothing about this result that changes that at all,” said the Poynter Institute’s Brown. “I believe fully that the legacy media have the credibility and institutional connection to their communities, that they provide a profound service.”

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EXCLUSIVE: ICE says El Paso detention facility will stay open under new contractor after $1.2B deal scrapped

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EXCLUSIVE: ICE says El Paso detention facility will stay open under new contractor after .2B deal scrapped

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EXCLUSIVE: Immigration and Customs Enforcement (ICE) said Camp East Montana in El Paso, Texas will remain open and is undergoing an operational upgrade, Fox News Digital has learned.

“Camp East Montana is NOT closing, quite the opposite,” an ICE spokesperson exclusively told Fox News Digital Tuesday.

“Rather, ICE has contracted with a new provider following Secretary Noem’s termination of the old contract inherited from the Department of War. ICE is always looking at ways to improve our detention facilities to ensure we are providing the best care to illegal aliens in our custody.”

Camp East Montana is photographed Friday, March 6, 2026, in El Paso, Texas. (Omar Ornelas/El Paso Times / USA TODAY NETWORK via Imagn Images)

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BLUE-STATE GOVERNORS MOVE TO KEEP HEAT ON NOEM AS DHS FIRES BACK

The spokesperson said the new contract will allow the facility to maintain what the agency described as the “highest detention standards” while expanding oversight.

According to ICE, the new contractor will also provide increased on-site medical care, additional staffing and a “PRECISE quality assurance surveillance plan.”

The agency said the updated agreement also strengthens ICE’s direct oversight of operations at the El Paso-area facility.

“Far from closing, Camp East Montana is upgrading,” the spokesperson said.

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El Paso immigration facility faces scrutiny but ICE says Camp East Montana is upgrading, not closing, after the $1.2 billion contract termination. (Omar Ornelas/El Paso Times / USA TODAY NETWORK via Imagn Images)

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The news that the facility will remain open comes after The Washington Post reported that the facility could face closure amid scrutiny over operations.

A document was distributed to ICE staff, the Post reports, indicated that the agency was drafting a letter to terminate the facility’s $1.2 billion contract at an unspecified date.

ICE officials, however, characterized the contract termination as a deliberate effort by Noem to raise standards and improve services.

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Camp East Montana is photographed Friday, March 6, 2026, in El Paso, Texas, as a bus enters the detention center.
(Omar Ornelas/El Paso Times / USA TODAY NETWORK via Imagn Images)

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The facility, located at Fort Bliss in Texas, has been used to house thousands of detainees as part of the Trump administration’s immigration enforcement efforts.

ICE did not immediately provide details on the identity of the new contractor or the timeline for full implementation.

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War with Iran fuels Russian oil boom — and trouble for Ukraine

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War with Iran fuels Russian oil boom — and trouble for Ukraine

Russia is emerging as one of the few early economic beneficiaries of the war with Iran, as disruptions to energy infrastructure drive up demand for Russian exports and the world casts its gaze to the Middle East and away from Moscow’s war in Ukraine.

The U.S. and its European counterparts slapped severe sanctions on Russia in March 2022, barely a month into Russian President Vladimir Putin’s full-scale invasion of Ukraine. The effect was a stranglehold on Russia’s exports, depriving Putin’s war effort of at least $500 billion, experts say. But over the last week, as President Trump’s war in the Middle East choked energy markets worldwide, the White House began easing its restrictions on Moscow.

“It is traitorous conduct for you to help Russia,” California Rep. Ted Lieu (D-Torrance) said on X, demanding the Trump administration reverse course. “Russia is giving intelligence info to Iran that helps Iran target American forces.”

Crude droplets rained over Tehran after Israeli airstrikes decimated oil depots, draping the Iranian capital in a dense smog. Iranian counterattacks have also targeted refineries and oil fields in Saudi Arabia and Bahrain. Crude oil prices have surged, and traffic through the Strait of Hormuz has all but ceased, sending energy importers in search of alternate sources.

Those spikes are giving Russia, one of the world’s largest oil and gas exporters, a rare advantage. After spending a decade as the world’s most sanctioned nation over his aggression in Ukraine, Putin is finally starting to regain some leverage in global markets.

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“In the current economic situation, if we refocus now on those markets that need increased supplies, we can gain a foothold there,” Putin said at a meeting at the Kremlin on Monday, according to Russian state media. “It’s important for Russian energy companies to take advantage of the current situation.”

On March 4, the Treasury Department issued a temporary 30-day waiver allowing Indian refiners to purchase Russian oil. The appeal by the Trump administration was described as a way to ease demand for Mideast oil, but was criticized as a reversal of sanctions placed against Putin meant to deny him the capital needed to fund his occupation of eastern Ukraine.

Now, Moscow is poised to press that advantage further, after Trump said Monday he will further lift sanctions on oil-producing countries to ease the trade friction and reintroduce additional oil and gas supplies. The only countries with U.S. oil sanctions are Russia, Iran and Venezuela.

“So, we have sanctions on some countries. We’re going to take those sanctions off until this straightens out,” Trump said at a news conference at his golf club in Doral, Fla. “Then, who knows, maybe we won’t have to put them on — they’ll be so much peace.”

The surprise concession to Moscow comes as reports suggest Russia is assisting Iran in targeting U.S. personnel.

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Trump’s announcement followed an unscheduled hourlong call with Putin about the situation in the Middle East.

The war has also set the stage for Russia to make gains in Ukraine, as hostilities draw the global spotlight away from Kyiv and its struggle to hold back the bigger Russian army. U.S.-brokered talks between the two adversaries have been sidelined as Washington shifts focus to its war in Iran.

“At the moment, the partners’ priority and all attention are focused on the situation around Iran,” Ukrainian President Volodymyr Zelensky said on X. “We see that the Russians are now trying to manipulate the situation in the Middle East and the Gulf region to the benefit of their aggression.”

Putin is unlikely to intervene militarily on Iran’s behalf, according to Robert English, an international foreign policy expert at USC. Instead, Putin is expected to play his position carefully, reap the economic rewards, and keep focused firmly on Ukraine at a time when key air defense systems are diverted from Ukraine to the Persian Gulf.

“Russia is winning the Iran-U.S.-Israel war, at least so far. Oil and natural gas prices have soared, filling Putin’s Ukraine war chest,” he said. “Russia is gathering forces for a big spring offensive in Eastern Ukraine, and it’s not even front-page news.”

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Ukraine has dispatched drone interceptors and ordered its anti-drone experts to pivot from their war with Russia to help Western allies help intercept Iranian attacks. Zelensky’s allegiance may not pay off, English said.

“When will Ukraine see the benefits of helping the U.S. with anti-drone technology? No time soon, apparently,” he said.

Even several weeks of interruption in Gulf energy supplies could bring the largest windfall to Russia, the Associated Press reported, citing energy analysts.

The economic turmoil caused by the war has exposed vulnerabilities in Europe’s energy system, particularly its lingering dependence on Russian fuel.

Despite sanctions, the European Union remains a major purchaser of Russian natural gas and crude oil. Russian gas accounted for approximately 19% of E.U. gas imports in 2025. Allied Europeans have agreed to completely stop importing Russian liquefied natural gas, oil and pipeline gas by late 2027.

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Putin expressed no desire Monday to rescue the European market now that U.S.-Israeli escalations and Iranian retaliation have choked oil production and shipping. The Russian president instead proposed to divert volumes away from the European market “to more promising areas” like the Asia-Pacific region, Slovakia and Hungary, which he said were “reliable counterparties.”

European leaders have been criticized for being “stunned, sidelined, and disunited” since hostilities began in late February. Excluded from the initial military planning by the U.S. and Israel, Europe entered the conflict with gas storage at only 30% capacity, the lowest levels in years. Instead of bold action, English said, European leaders have quarreled over internal divisions and rivalries.

“Sky-high energy prices are the underlying cause of many of these frictions, as Europe struggles now more than ever to find affordable alternatives to the cheap Russian petroleum,” English said.

Antonio Costa, president of the European Council, told European leaders in Brussels on Tuesday that rising energy prices and the world’s shifting attention risk strengthening the Kremlin at a critical moment in the war in Ukraine.

“So far, there is only one winner in this war,” Costa said. “Russia.”

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Trump stirs GOP primary drama with visit to Massie’s Kentucky home turf

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Trump stirs GOP primary drama with visit to Massie’s Kentucky home turf

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President Donald Trump is taking his feud with Rep. Thomas Massie, R-Ky., to the libertarian lawmaker’s home turf on Wednesday.

Trump is expected to hold an event in Hebron, Kentucky, on Wednesday, the Republican Party of Kentucky announced on social media Monday. It’s located in the northern part of the state’s 4th Congressional District, which Massie represents.

Massie’s primary rival, Ed Gallrein, will attend the Hebron event, his campaign confirmed to Fox News Digital on Tuesday, while deferring all other questions on the matter to the White House.

Massie himself will miss the event due to a previously scheduled official engagement, his spokesperson told Fox News Digital.

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KHANNA AND MASSIE THREATEN TO FORCE A VOTE ON IRAN AS PROSPECT OF US ATTACK LOOMS

President Donald Trump will be visiting Rep. Thomas Massie’s congressional district on Wednesday. (Win McNamee/Getty Images; Nathan Posner/Anadolu via Getty Images)

When asked about the visit, White House spokeswoman Liz Huston told Fox News Digital, “President Trump will visit the great states of Ohio and Kentucky on Wednesday to tout his economic victories and detail his Administration’s aggressive, ongoing efforts to lower prices and make America more affordable.”

The president has thrown his considerable influence behind Gallrein to unseat Massie after the GOP lawmaker publicly defied Trump on multiple occasions.

MASSIE, KHANNA TO VISIT DOJ TO REVIEW UNREDACTED EPSTEIN FILES

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Massie most recently was one of two House Republicans to vote to stop Trump’s joint operation in Iran with Israel, though the legislation was successfully blocked by the majority of GOP lawmakers and a handful of Democrats.

Ed Gallrein, left, seen with President Donald Trump in the Oval Office at the White House. (Ed Gallrein congressional campaign)

He was also one of two Republicans to vote against Trump’s “big, beautiful bill” last year.

Trump in turn has hurled a slew of personal attacks against Massie, including calling him “weak and pathetic” in a statement endorsing Gallrein in October.

“He only votes against the Republican Party, making life very easy for the Radical Left. Unlike ‘lightweight’ Massie, a totally ineffective LOSER who has failed us so badly, CAPTAIN ED GALLREIN IS A WINNER WHO WILL NOT LET YOU DOWN,” Trump posted on Truth Social at the time, one of numerous criticisms targeting the Kentucky Republican through the years.

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He called Massie the “worst Republican congressman” in July amid Massie’s bipartisan push to force the Department of Justice (DOJ) to release its files on Jeffrey Epstein.

Then-Rep. Marjorie Taylor Greene, a Republican from Georgia, Rep. Thomas Massie, a Republican from Kentucky, and Rep. Ro Khanna, a Democrat from California, during a news conference outside the U.S. Capitol in Washington, D.C., on Tuesday, Nov. 18, 2025. (Graeme Sloan/Bloomberg via Getty Images)

But Massie has so far appeared to defy political gravity despite making political enemies out of both Trump and House GOP leaders.

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He handily defeated multiple primary challengers in 2024 and 2022, despite public feuds with Trump, and has served his district since 2012.

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Gallrein is a retired Navy SEAL and farmer who launched his campaign days after Trump made his endorsement. Their primary election day is May 19.

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