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How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate

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How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate

You always want a viewership story to sell if you are a professional sports league and the WNBA has a great metrics story to sell in 2024. Last week ESPN announced that its WNBA regular season was its most-watched ever for games across ESPN Networks airwaves (including ABC). Games averaged 1.2 million viewers, a massive jump over last year’s games (440,000 viewers). These are unheard of percentage increases in sports television.

Something even more impressive? The WNBA had 22 regular-season games that averaged more than 1 million viewers — the first time since 2008 that a WNBA game topped one million viewers. If you want to add in the WNBA All-Star Game and the WNBA Draft, it makes 24 programming events during the 2024 calendar year that topped 1 million viewers (Caitlin Clark was part of all but three of these windows, per Sports Media Watch).

On that note: The WNBA All-Star Game averaged 3.44 million viewers on ABC, crushing the previous audience record set in 2003. The WNBA Draft, featuring Clark, Angel Reese, Cameron Brink, averaged a record 2.446 million viewers, which is a 307 percent increase in viewership over last year.

What else? There were seven games on ION this season that topped more than 1 million viewers including last Friday’s game between Indiana and Las Vegas, which averaged 1.2 million viewers. Finally, Sports Media Watch reported that the Sept. 11 game between the Fever and Aces drew the largest WNBA audience ever on NBA TV at 678,000 viewers. The previous high was also set in 2024 with a Fever-Wings game on Labor Day weekend that drew 652,000.

The Athletic often asks ace women’s basketball writers Sabreena Merchant and Ben Pickman to debate a WNBA issue but we’re going to change it up a touch here by adding a third voice (me) as we embark on the most anticipated postseason in the league’s history, at least based on viewership interest. The postseason starts Sunday with four nationally televised games.

Richard Deitsch: So Ben and Sabreena, some kind of season, eh? I wanted your input on some media-centric storylines as it relates to the WNBA season. Let’s start with Caitlin Clark because she has been a transcendent viewership draw. That doesn’t take away from the brilliance and interest in other players, but Clark has been the game-changer, and the data overwhelmingly shows that. If I am an ESPN/ABC programming executive, I am treating the Fever like the Dallas Cowboys. I am putting them in my highest profile window and hoping at a minimum I get three games out of them against the Sun. I’d do a live pregame and postgame show onsite prior to Game 1. I’d also load up all my social media firepower on that opening round series. That’s not to disregard any other series, but you want to take advantage of what might be a short stay from Indiana. How would you promote the Fever if you are ESPN?

Sabreena Merchant: It doesn’t seem as though the Fever need any additional promotion, considering how they have drawn regardless of network, time slot and lead-in, but giving them all the bells and whistles seems to be the right play. I expect ESPN to send the No. 1 crew of Ryan Ruocco and Rebecca Lobo to wherever Indiana starts the postseason, even if that means neglecting the two-time defending champions in Las Vegas, though it helps that the Fever have a reasonable shot of a first-round upset. Speaking of the Cowboys, however, Game 1 of the WNBA postseason is going up against the NFL, which presents an obstacle that Clark hasn’t yet had to face in her pro career. Will the draw of Clark competing in her first playoff game eat into football, or are we due for a ratings letdown?

Ben Pickman: If you’re ESPN/ABC, you’re certainly hoping to avoid that letdown. But even if Indiana’s postseason opener doesn’t match, say, the first Sky-Fever game of the season, it wouldn’t be shocking, based on precedent, for Indiana’s opener to average seven-figure viewership.

Game 1 of last year’s WNBA Finals aired on a Sunday and was the most-viewed Game 1 ever on an ESPN network. Still, it averaged only just over 700,000 viewers. Game 3, which also tipped on a Sunday, averaged 889,000 viewers on ESPN. Fever games have blown those numbers away all season long, so even going up against an NFL slate, they seem likely to pick off viewers.

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The league hasn’t announced its full playoff schedule, but Game 2 of the Fever series likely will be Tuesday or Wednesday (a non-NFL night), meaning another record could be set. To your original question, Richard, I think what you mapped out —  a live pregame and postgame show onsite — and lots of social media content seems like reasonable choices.

Deitsch: Indeed, Clark likely has found the one entity that can slow her down as a television draw — the NFL. Another topic: One thing I’ve liked this year has been the increase in national pregame coverage. ESPN’s WNBA Countdown is a prime example of that. The show averaged 503,000 viewers during the regular season, a massive increase over last year. I think the WNBA should really push ESPN to have a daily studio show presence somewhere within the ESPN family of networks during the 2025 WNBA season. If I made you media czar of the league for 2025, what would you try to implement for the major media partners?

Merchant: I couldn’t agree more about an ESPN studio show because there is absolutely an appetite for WNBA conversations that aren’t being had by media personalities who wade into women’s basketball once a month. NBA TV has tried one before, and there have been WNBA segments on NBA Today, but the league needs a dedicated show on a channel that most people have access to. The other main thing I would try to address as media czar is some level of consistency in WNBA programming. The NFL exists on several different platforms, but fans know that Monday is ESPN, Thursday is Amazon, and Sunday night is NBC. The WNBA needs that type of rotation with its bigger partners. Amazon and ION already have their own nights, but it would benefit the league to have CBS Saturdays and ESPN Sundays, for example, so that people know where to turn.

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Pickman: In addition to achieving more network consistency, fans often complain about the lack of staggered start times over the course of a day, so that’s something that should be top of mind. Airing more preseason games (even if it’s just streaming them on WNBA League Pass) should also be a priority. There is demand among viewers to see top rookies in action for the first time and avoid having to watch on streamed cellphone footage.

One other new wrinkle will be the addition of the 13th team, the Golden State Valkyries. I’m curious to see how adding just one more team alters things. No longer can the entire league play on one day. On the NBA side, the Golden State Warriors have been a ratings draw in recent years. The Valkyries share ownership and are obviously in the same market. They might lack the star power of other franchises in the WNBA in Year 1, but there is clear interest as last week they surpassed 17,000 season-ticket deposits, becoming the first professional women’s sports team to pass that mark. How much will major partners lean into broadcasting a new franchise?

Deitsch: You make a great point, Ben. I’m curious about the new WNBA franchises, including Golden State, Toronto and Portland. They could end up with a transcendent viewership draw (think Paige Bueckers or JuJu Watkins). Okay, let’s finish up with this. Give me the best viewership WNBA Finals for the sport, and because it’s obvious that the Fever being in the Finals would generate the highest viewership, give me one involving the Fever and give me one without the Fever.

Pickman: Fever-Liberty has to be the finals option that has the highest viewership potential, with Aces-Fever being the second option. If you’re looking for a realistic (meaning without a Phoenix Mercury Diana Taurasi swan song) matchup sans Fever, it’s Liberty–Lynx.

Merchant: The series I would expect to draw the most eyes would have to be in the semifinals unless the standings shake up in a major way, and that’s Aces-Liberty. I’m eager to see how that number compares to the 2023 matchup so we can learn how much of the viewership rise is the Clark effect. As for potential finals matchups, Fever-Aces has to be the biggest draw, right? Clark versus the two-time defending champions, the upstart versus the establishment with Dawn Staley forced to decide between rooting for Aliyah Boston or A’ja Wilson? If the Fever aren’t involved, the Aces still have to be it. The Aces going for a three-peat will be great theater.

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(Photo: Ron Hoskins / NBAE via Getty Images)

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Stephen A. Smith makes brutal gaffe while talking about the Golden State Warriors

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Stephen A. Smith makes brutal gaffe while talking about the Golden State Warriors

For years, Stephen A. Smith’s many football blunders have been easy enough to explain away.

He’s not an NFL guy (remember when he said the three key players for a game were three guys who weren’t playing in the game?)

Stephen A. Smith falsely claimed the Warriors haven’t made the playoffs since 2022, but Golden State reached the second round in both 2023 and 2025. (Jerome Miron/Imagn Images)

He’s definitely not a college football guy (remember when he called Jalen Milroe Jalen “Milroy” multiple times and then read the wrong stat line after a College Football Playoff game?).

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ESPN forces him into those conversations because First Take has to talk football, and Smith knows that football is the most popular sport in the country and he needs to be seen as an authority (even though he isn’t).

But Monday’s latest mistake is a lot tougher to excuse, because this time Smith wasn’t talking about the NFL or college football. He was talking about the Golden State Warriors, one of the defining NBA dynasties of the last decade.

In other words, he was talking about the sport and the league that’s supposed to be his bread and butter.

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While discussing whether Steve Kerr has coached his last game with Golden State, Smith confidently stated the Warriors “haven’t been back to the playoffs since that championship in 2022.”

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Golden State Warriors head coach Steve Kerr looks on during a game against the Sacramento Kings. (Robert Edwards/Imagn Images)

That’s not even close to true. Not only did Golden State make the playoffs last season, but they also reached the postseason in 2023. Last year, the Warriors made the playoffs, beat the Rockets in seven games and advanced to the second round before losing to the Timberwolves. In 2023, they beat the Sacramento Kings in the first round and before losing to the Lakers in the Western Conference semifinals.

So, Smith wouldn’t even have been right if he said they haven’t won a playoff series since 2022. But he didn’t say that. He said they didn’t make the playoffs in any of the past four years, except they did it twice.

Yikes.

This is not an obscure piece of NBA trivia that Smith could be easily forgiven for not knowing. Perhaps he was too busy playing solitaire on his phone and just missed two of the past three NBA postseasons. That’s a tough look for the guy who fancies himself as the No. 1 NBA analyst in the country.

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And it’s a terrible look for ESPN, as they keep selling Smith as one of the faces of their NBA coverage.

Stephen A. Smith made a brutal gaffe while talking Warriors playoff history

If Smith made this kind of mistake while talking about the NFL, nobody would be shocked. At this point, sports fans practically expect him to butcher football analysis. It’s almost endearing that a guy with the ego of Smith can be so consistently wrong while also delivering every “fact” with the utmost confidence. It’s part of the Stephen A. experience.

But this one hits differently because the NBA is where he’s supposed to at least know the basics. This is where Smith prides himself as being an authority figure.

Stephen A. Smith incorrectly stated the Golden State Warriors haven’t made the playoffs since their 2022 championship, despite the team reaching the postseason twice since then. (Candice Ward/Imagn Images)

And yet he couldn’t keep the recent playoff history of the Warriors straight. The team whose head coach is in the news every other week. The team that has won four championships since 2014. Arguably one of the most important franchises in the NBA over the past 15 years.

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Yes, Golden State missed the playoffs in 2024 after getting bounced in the Play-In Tournament (although they won 46 games that season). And yes, it fell short again this season. But that’s a lot different from acting like Steve Kerr has spent four years wandering the basketball wilderness since winning that 2022 title.

He hasn’t. In fact, the team is 175-153 in the past four regular seasons.

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The Warriors made the second round in 2023. They made the second round again in 2025.

Before burying Steve Kerr on national television, maybe Stephen A. Smith could take 10 seconds to confirm whether the Warriors were actually, you know, in the playoffs.

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Rod Martin, Raiders Super Bowl hero and USC standout, dies at 72

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Rod Martin, Raiders Super Bowl hero and USC standout, dies at 72

A legendary NFL coach found linebacker Rod Martin not by scouting him at USC, but almost by accident.

The Oakland Raiders had a throwaway 12th-round pick in the 1977 draft, and then-coach John Madden grew frustrated hearing his personnel executives contemplate using it on a basketball player or track guy. Finally, Madden blurted out that he could find a random kid walking around the USC campus in sandals who could make more of an impact than that.

“Ron Wolf says, ‘All right, smart guy,’” recalled Madden’s son, Mike. “So they were a couple picks away and dad goes, ‘Let me call [USC coach] John Robinson.’”

Robinson had one question: Has Rod Martin been drafted?

Raiders linebacker Rod Martin stands on the field during a game against the Buffalo Bills on Dec. 6, 1987, at the Coliseum.

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(Mike Powell / Getty Images)

“Dad goes, ‘What position does he play?’” the younger Madden said. “Robinson tells him Martin is a linebacker, and dad goes, ‘Good. Tough guy we can knock around in training camp. Have him run down on kicks.’ And Robinson says, ‘No, John. Rod Martin will make your team.’”

Martin did a lot more than make the team. He would go on to set a Super Bowl record with three interceptions in one of the most dominant defensive performances in championship history.

Martin, who would play his entire 12-year career with the Oakland then Los Angeles Raiders, is dead at age 72. The Raiders announced his death Monday but did not specify a cause of death.

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“The Raiders family is deeply saddened by the passing of Rod Martin, a standout linebacker and key player on two Super Bowl championship teams,” read a team statement.

The franchise called Martin, “a beloved member of the Raiders Family and a favorite of Raiders fans everywhere.”

A two-time Super Bowl winner and a two-time Pro Bowl selection, Martin saved his best game for the biggest stage. In Super Bowl XV at the Louisiana Superdome, he intercepted Philadelphia Eagles quarterback Ron Jaworski three times in a 27-10 Raiders victory.

“What I remember about Rod was his ability to diagnose and react,” Jaworski said by phone Monday. “In the Super Bowl, he makes two phenomenal plays. He has three interceptions, but interceptions one and two — I’d like to say they were bad decisions on my part. They weren’t. I tried to squeeze throws in. He just made a great play. He was a great athlete.”

Three years later, Martin was still a key component to the Raiders’ defense in a Super Bowl victory over Washington. He had a sack of quarterback Joe Theismann, a fumble recovery, and a fourth-and-one stop of John Riggins late in the third quarter of a 38-9 blowout.

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Born in Welch, W. Va., the son of a coal miner grew up in Los Angeles and attended Hamilton High before going on to play at Los Angeles City College and USC. The NFL saw him as a tweener, too small for linebacker at 210 pounds and too slow to play safety. Clearly, that was a faulty assessment.

Hall of Fame quarterback Warren Moon was two years behind Martin at Hamilton, and the two remained friends throughout the decades that followed.

“We met when I was a sophomore,” Moon said. “He was a senior — middle linebacker, fullback and center on the basketball team. He was the ultimate athlete. At the time I was there, I looked up to him quite a lot.

“He wasn’t the biggest guy in the world, but he was big enough. He had the strongest hands and the strongest forearms. He could just take a tight end or whoever came to block him, grab his pads, shove him off and go make the play. He was just a real solid player.”

It was those hands that grabbed an opportunity with the Raiders and didn’t let go.

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“So dad goes marching into the draft room,” Madden said, “looks at Ron and everybody else and says, ‘We’re going to take Rod Martin, linebacker, USC.’ And they did.”

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Police report details Zachariah Branch’s arrest days before NFL Draft over sidewalk incident

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Police report details Zachariah Branch’s arrest days before NFL Draft over sidewalk incident

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New details have emerged surrounding the arrest of former Georgia wide receiver Zachariah Branch, who is facing two misdemeanor charges following a run-in with law enforcement just days ahead of the NFL Draft. 

Branch, who is a projected second-round pick, was arrested early Sunday morning in Athens, Georgia, and charged with two counts of obstructing public sidewalks/streets – prowling and obstruction of a law enforcement officer. 

Georgia Bulldogs wide receiver Zachariah Branch celebrates after a touchdown catch against the Georgia Tech Yellow Jackets at Mercedes-Benz Stadium in Atlanta on Nov. 28, 2025. (Brett Davis/Imagn Images)

He was released after more than two hours in jail after posting $39 in bonds. 

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The NFL Network obtained the police report from Branch’s arrest, which described an encounter over an alleged sidewalk incident with law enforcement, in which police alleged that the former Bulldogs star failed “to comply with multiple verbal lawful commands.”

“A male, later identified as Zacharia Branch, continued to stand on the sidewalk without making an attempt to move. I continued to give Zacharia Branch verbal commands to move from blocking the sidewalk and advised that if he did not, he would receive a citation for blocking the sidewalk,” the excerpt from the report read. 

Georgia wide receiver Zachariah Branch runs during the NFL Scouting Combine at Lucas Oil Stadium in Indianapolis, Ind., on Feb. 28, 2026. (Kirby Lee/Imagn Images)

TOP NFL DRAFT PICK ZACHARIAH BRANCH ARRESTED IN GEORGIA ON TWO MISDEMEANOR CHARGES

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“Zacharia Branch smirked, then stepped backwards and to the right, then remained standing upon the public sidewalk, so as to obstruct, hinder, and impede free passage upon the sidewalk as well as impede free ingress/egress to or from the adjacent places of business,” the report continued.

“Due to those actions and Zacharia Branch’s failure to comply with multiple verbal lawful commands, he was placed under arrest for misdemeanor Obstruction of LEO and received a citation for Obstructing Public Sidewalks.”

Georgia wide receiver Zachariah Branch celebrates with wide receiver Colbie Young after scoring a touchdown against Ole Miss during the Sugar Bowl at Caesars Superdome in New Orleans, La., on Jan. 1, 2026. (IMAGN)

Branch transferred after two seasons at Southern California and immediately became quarterback Gunner Stockton’s favorite target. He finished the season with a team-high 811 receiving yards and six receiving touchdowns.

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His status as a projected second-round pick was bolstered after an impressive showing at the combine, where he clocked a 4.35-second 40-yard dash.

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