Sports
How big should ESPN go on Caitlin Clark during WNBA playoffs? Our experts debate
You always want a viewership story to sell if you are a professional sports league and the WNBA has a great metrics story to sell in 2024. Last week ESPN announced that its WNBA regular season was its most-watched ever for games across ESPN Networks airwaves (including ABC). Games averaged 1.2 million viewers, a massive jump over last year’s games (440,000 viewers). These are unheard of percentage increases in sports television.
Something even more impressive? The WNBA had 22 regular-season games that averaged more than 1 million viewers — the first time since 2008 that a WNBA game topped one million viewers. If you want to add in the WNBA All-Star Game and the WNBA Draft, it makes 24 programming events during the 2024 calendar year that topped 1 million viewers (Caitlin Clark was part of all but three of these windows, per Sports Media Watch).
On that note: The WNBA All-Star Game averaged 3.44 million viewers on ABC, crushing the previous audience record set in 2003. The WNBA Draft, featuring Clark, Angel Reese, Cameron Brink, averaged a record 2.446 million viewers, which is a 307 percent increase in viewership over last year.
What else? There were seven games on ION this season that topped more than 1 million viewers including last Friday’s game between Indiana and Las Vegas, which averaged 1.2 million viewers. Finally, Sports Media Watch reported that the Sept. 11 game between the Fever and Aces drew the largest WNBA audience ever on NBA TV at 678,000 viewers. The previous high was also set in 2024 with a Fever-Wings game on Labor Day weekend that drew 652,000.
Just an insane viewership number for this league. The new deal also means better programming windows for the WNBA on ABC. pic.twitter.com/l44E9mGzqm
— Richard Deitsch (@richarddeitsch) September 11, 2024
The Athletic often asks ace women’s basketball writers Sabreena Merchant and Ben Pickman to debate a WNBA issue but we’re going to change it up a touch here by adding a third voice (me) as we embark on the most anticipated postseason in the league’s history, at least based on viewership interest. The postseason starts Sunday with four nationally televised games.
Richard Deitsch: So Ben and Sabreena, some kind of season, eh? I wanted your input on some media-centric storylines as it relates to the WNBA season. Let’s start with Caitlin Clark because she has been a transcendent viewership draw. That doesn’t take away from the brilliance and interest in other players, but Clark has been the game-changer, and the data overwhelmingly shows that. If I am an ESPN/ABC programming executive, I am treating the Fever like the Dallas Cowboys. I am putting them in my highest profile window and hoping at a minimum I get three games out of them against the Sun. I’d do a live pregame and postgame show onsite prior to Game 1. I’d also load up all my social media firepower on that opening round series. That’s not to disregard any other series, but you want to take advantage of what might be a short stay from Indiana. How would you promote the Fever if you are ESPN?
Sabreena Merchant: It doesn’t seem as though the Fever need any additional promotion, considering how they have drawn regardless of network, time slot and lead-in, but giving them all the bells and whistles seems to be the right play. I expect ESPN to send the No. 1 crew of Ryan Ruocco and Rebecca Lobo to wherever Indiana starts the postseason, even if that means neglecting the two-time defending champions in Las Vegas, though it helps that the Fever have a reasonable shot of a first-round upset. Speaking of the Cowboys, however, Game 1 of the WNBA postseason is going up against the NFL, which presents an obstacle that Clark hasn’t yet had to face in her pro career. Will the draw of Clark competing in her first playoff game eat into football, or are we due for a ratings letdown?
Ben Pickman: If you’re ESPN/ABC, you’re certainly hoping to avoid that letdown. But even if Indiana’s postseason opener doesn’t match, say, the first Sky-Fever game of the season, it wouldn’t be shocking, based on precedent, for Indiana’s opener to average seven-figure viewership.
Game 1 of last year’s WNBA Finals aired on a Sunday and was the most-viewed Game 1 ever on an ESPN network. Still, it averaged only just over 700,000 viewers. Game 3, which also tipped on a Sunday, averaged 889,000 viewers on ESPN. Fever games have blown those numbers away all season long, so even going up against an NFL slate, they seem likely to pick off viewers.
The league hasn’t announced its full playoff schedule, but Game 2 of the Fever series likely will be Tuesday or Wednesday (a non-NFL night), meaning another record could be set. To your original question, Richard, I think what you mapped out — a live pregame and postgame show onsite — and lots of social media content seems like reasonable choices.
Deitsch: Indeed, Clark likely has found the one entity that can slow her down as a television draw — the NFL. Another topic: One thing I’ve liked this year has been the increase in national pregame coverage. ESPN’s WNBA Countdown is a prime example of that. The show averaged 503,000 viewers during the regular season, a massive increase over last year. I think the WNBA should really push ESPN to have a daily studio show presence somewhere within the ESPN family of networks during the 2025 WNBA season. If I made you media czar of the league for 2025, what would you try to implement for the major media partners?
17,000 🤯
First in women’s sports history, and we couldn’t have done it without you. We can’t wait to tip off the season and create an incredible home court advantage at Chase Center. Let’s keep making history together! pic.twitter.com/YXgUMZfF2Q
— Golden State Valkyries (@wnbagoldenstate) September 13, 2024
Merchant: I couldn’t agree more about an ESPN studio show because there is absolutely an appetite for WNBA conversations that aren’t being had by media personalities who wade into women’s basketball once a month. NBA TV has tried one before, and there have been WNBA segments on NBA Today, but the league needs a dedicated show on a channel that most people have access to. The other main thing I would try to address as media czar is some level of consistency in WNBA programming. The NFL exists on several different platforms, but fans know that Monday is ESPN, Thursday is Amazon, and Sunday night is NBC. The WNBA needs that type of rotation with its bigger partners. Amazon and ION already have their own nights, but it would benefit the league to have CBS Saturdays and ESPN Sundays, for example, so that people know where to turn.
Pickman: In addition to achieving more network consistency, fans often complain about the lack of staggered start times over the course of a day, so that’s something that should be top of mind. Airing more preseason games (even if it’s just streaming them on WNBA League Pass) should also be a priority. There is demand among viewers to see top rookies in action for the first time and avoid having to watch on streamed cellphone footage.
One other new wrinkle will be the addition of the 13th team, the Golden State Valkyries. I’m curious to see how adding just one more team alters things. No longer can the entire league play on one day. On the NBA side, the Golden State Warriors have been a ratings draw in recent years. The Valkyries share ownership and are obviously in the same market. They might lack the star power of other franchises in the WNBA in Year 1, but there is clear interest as last week they surpassed 17,000 season-ticket deposits, becoming the first professional women’s sports team to pass that mark. How much will major partners lean into broadcasting a new franchise?
Deitsch: You make a great point, Ben. I’m curious about the new WNBA franchises, including Golden State, Toronto and Portland. They could end up with a transcendent viewership draw (think Paige Bueckers or JuJu Watkins). Okay, let’s finish up with this. Give me the best viewership WNBA Finals for the sport, and because it’s obvious that the Fever being in the Finals would generate the highest viewership, give me one involving the Fever and give me one without the Fever.
Pickman: Fever-Liberty has to be the finals option that has the highest viewership potential, with Aces-Fever being the second option. If you’re looking for a realistic (meaning without a Phoenix Mercury Diana Taurasi swan song) matchup sans Fever, it’s Liberty–Lynx.
Merchant: The series I would expect to draw the most eyes would have to be in the semifinals unless the standings shake up in a major way, and that’s Aces-Liberty. I’m eager to see how that number compares to the 2023 matchup so we can learn how much of the viewership rise is the Clark effect. As for potential finals matchups, Fever-Aces has to be the biggest draw, right? Clark versus the two-time defending champions, the upstart versus the establishment with Dawn Staley forced to decide between rooting for Aliyah Boston or A’ja Wilson? If the Fever aren’t involved, the Aces still have to be it. The Aces going for a three-peat will be great theater.
(Photo: Ron Hoskins / NBAE via Getty Images)
Sports
Commentary: No jinx, only reality. Rams are going to win a Super Bowl championship
Who’s going to beat them?
Who’s going to stop the unstoppable offense? Who’s going to score on the persistent defense? Who’s going to outwit the coaching genius?
Who can possibly halt the Rams on their thunderous march toward a Super Bowl championship?
After yet another jaw-dropping Sunday afternoon at a raucous SoFi Stadium, the answer was clear.
Nobody.
Nobody can spar with the Rams. Nobody can run with the Rams. Nobody can compete with the Rams.
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Gary Klein breaks down what went right for the Rams in their 41-34 victory over the Detroit Lions at SoFi Stadium on Sunday.
Nobody is talented enough or deep enough or smart enough to keep the Rams from winning their second Super Bowl championship in five years.
Nobody. It’s over. It’s done. The Rams are going to win it all, and before you cry jinx, understand that this is just putting into words what many already are thinking.
The Rams’ second-half domination of the Detroit Lions in a 41-34 win should again make the rest of the league realize that nobody else has a chance.
The Seahawks? Please. The 49ers? No way. The Eagles? They’ve been grounded. The Bears? Is that some kind of a joke?
The Patriots? Not yet. The Broncos? Not yet. The Bills? Not ever.
The Rams trailed by 10 points at one juncture Sunday and then blew the Lions’ doors off in the second half to clinch a playoff berth for the seventh time in nine seasons under Sean McVay, setting them up for the easiest ride in sports.
With a win in Seattle on Thursday night — and, yes, they should beat a team that just barely survived Old Man Rivers — the Rams essentially will clinch the NFC’s top seed and home-field advantage throughout the playoffs.
That means they have to win only two games at SoFi to advance to a Super Bowl at Levi’s Stadium in Santa Clara. That means they can win a championship without leaving California, three games played in the sort of perfect climate that gets the best out of their precision attack.
And as Sunday proved once again, they’re good enough to win three essentially home playoff games against anybody.
“I love this team,” McVay said.
There’s a lot to love.
They have an MVP quarterback, the league’s most versatile two-headed running attack, an interior defense that gets stronger under pressure, and the one weapon that no team can match.
They have Puka Nacua, and nobody else does.
Rams wide receiver Puka Nacua is tackled by Detroit cornerback Amik Robertson during the second half Sunday.
(Eric Thayer / Los Angeles Times)
Is he unbelievable or what? He is Cooper Kupp in his prime, only faster and stronger. He caught a career-high 181 yards’ worth of passes on yet another day when he could not be covered and barely could be tackled.
“He’s unbelievable,” McVay said. “He’s so tough, a couple of times he just drags guys with him … he epitomizes everything we want to be about … he’s like Pac-Man, he just eats up yards and catches.”
Pac-Man? The Rams even score on their old-school references.
In all, it was another Sunday of totally fun football.
They outscored the league’s highest-scoring team 20-0 at one point, they outrushed the league’s toughest backfield 159-70, they racked up 519 total yards against a team once thought destined for a championship.
And they did it with barely a smile. With the exception of Nacua repeatedly banging his fist to his chest — can you blame him? — the Rams are steady and steadfast and just so scary.
”All we want to do is go to work and find a way to be better,” said Matthew Stafford, who likely answered the crowd’s chants by clinching the MVP award with 368 yards and two touchdown passes. “It’s a fun group right now but we understand there’s more out there for us.”
Lots, lots, lots more.
This year a similar column appeared in this space regarding the Dodgers. By the first round of the playoffs, one just knew that they were going to run the table.
The same feeling exists here. The Rams look unrelenting, unfazed, unbeatable.
“Guys just kept competing, staying in the moment,” McVay said.
This moment belongs to them. One knew it Sunday by the end of the first half, which featured a Stafford interception and a struggling secondary and Jared Goff’s vengeful greatness and a 10-point Lions lead.
Rams quarterback Matthew Stafford passes in the first half of a 41-34 win over the Detroit Lions at SoFi Stadium on Sunday.
(Eric Thayer / Los Angeles Times)
Then the Rams drove the ball nearly half of the field in 30 seconds in a push featuring Stafford and Nacua at their best. Stafford connected with Nacua on a brilliant 37-yard pass in the final moments that led to a Harrison Mevis 37-yard field goal to close the gap to seven.
“Right before that I told the guys, ‘Let’s go steal three,’” Stafford said.
Turns out, they stole a game.
“One of the key and critical sequences,” McVay said of that late first-half hammer, which led to a dazzling third quarter that finished the flustered Lions.
“We never panic,” Blake Corum said. “Because we know … what we have to bring to the table.”
What they’ve increasingly been bringing is a running attack that perfectly complements the awesome passing attack, as evidenced Sunday by Corum and Kyren Williams combining for 149 yards and three touchdowns.
The Lions’ more vaunted backfield of Jahmyr Gibbs and David Montgomery? Seventy yards and one score.
“We push each other to the limit,” Corum said of Williams.
Rams running back Kyren Williams stiff-arms Detroit Lions safety Erick Hallett II during the first half Sunday.
(Eric Thayer / Los Angeles Times)
Potentially disturbing was how one noted Ram may have pushed past his limits, as receiver Davante Adams limped off the field early in the fourth quarter after apparently reinjuring his troublesome hamstring.
To lose him for the playoffs would be devastating, as he frees up space for Nacua and is almost an automatic touchdown from the five-yard line and closer.
Then again he’ll have a month to heal. And the Rams still have a bruising array of tight ends led Sunday by the touchdown-hot Colby Parkinson, who caught 75 yards’ worth of passes and two scores, including one inexplicable touchdown in which he clearly was down at the one-yard line.
The Rams got lucky there. But even if the right call was made, they would have scored on the next couple of plays. The way the Rams attacked, they could have been scoring all night.
“You knew that it was going to be that kind of game where there was some good back-and-forth,” McVay said. “You needed to be able to know that points were going to be really important for us, and our guys delivered in a big way.”
Just wait. By the time this season is done, McVay’s guys will have delivered a trophy representing something much bigger.
It rhymes with Strombardi.
Sports
Patrick Mahomes suffers torn ACL, Chiefs star’s season is over: reports
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Kansas City Chiefs star Patrick Mahomes will be out for the rest of the season as he suffered a torn ACL on Sunday in a loss to the Los Angeles Chargers, according to multiple reports.
Mahomes’ knee buckled while he was scrambling and as he was getting hit by Chargers defensive end Da’Shawn Hand. He was helped off the field and he limped to the locker room. An MRI reportedly confirmed the extent of the damage.
Kansas City Chiefs quarterback Patrick Mahomes grabs his knee after being injured during the second half of an NFL football game against the Los Angeles Chargers, Sunday, Dec. 14, 2025 in Kansas City, Missouri. (AP Photo/Reed Hoffmann)
The quarterback wrote a message to fans as word of his injury trickled out.
“Don’t know why this had to happen,” Mahomes wrote on X. “And not going to lie (it) hurts. But all we can do now is Trust in God and attack every single day over and over again. Thank you Chiefs kingdom for always supporting me and for everyone who has reached out and sent prayers. I Will be back stronger than ever.”
Chiefs coach Andy Reid offered a gloomy outlook for Mahomes as he spoke to reporters following the loss.
PHILIP RIVERS THROWS FIRST TOUCHDOWN PASS SINCE 2020 SEASON
Los Angeles Chargers linebacker Odafe Oweh (98) sacks Kansas City Chiefs quarterback Patrick Mahomes (15) during the second half at GEHA Field at Arrowhead Stadium on Dec. 14, 2025. (Jay Biggerstaff/Imagn Images)
“… It didn’t look good,” Reid said when asked whether he knew if Mahomes’ injury was serious. “I mean you guys saw it. We’ll just see where it goes.”
The loss to the Chargers also meant the Chiefs will not be making the postseason. Kansas City made it to the AFC Championship each season since 2018. They made it to the Super Bowl in each of the last three seasons, winning two titles in that span.
Mahomes will finish the season with 3,398 passing yards and 22 touchdown passes.
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Kansas City is 6-8 on the year.
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Sports
Chargers sweep Chiefs to eliminate them from playoff contention; Mahomes suffers torn ACL
KANSAS CITY, Mo. — On a day when the Chargers took a big step toward the postseason, the Kansas City Chiefs lost their most important player.
What started in balmy Brazil ended Sunday in the bitter cold of Arrowhead Stadium. The Chargers completed a season sweep of AFC West bully Kansas City with a 16-13 victory that ultimately knocked the Chiefs out of playoff contention for the first time in 11 years.
It was the third-coldest game in Chargers history — 15 degrees at kickoff — and showcased a red-hot defense that paved the way to Los Angeles wins over Philadelphia and Kansas City, last season’s Super Bowl teams, in consecutive weeks.
“This is a ball team,” Chargers coach Jim Harbaugh said, gleeful after his team won for the sixth time in seven games. “A real ball team.”
This Chargers season, which began with a 27-21 victory over the Chiefs in São Paulo, is just the second in the last 13 years in which they beat their division rival twice.
Harbaugh began his postgame remarks on a somber note, wishing the best for Chiefs quarterback Patrick Mahomes, who left the game late in the fourth quarter after suffering a torn anterior cruciate ligament in his left knee when he was hit by defensive lineman Da’Shawn Hand.
Gardner Minshew closed out at quarterback for the Chiefs, and the game ended when Derwin James Jr. intercepted his final pass. There would be no fantastic finish for the franchise that won the last nine division titles.
“We’ve been going at those guys for a while, going back to Baltimore,” said Chargers edge rusher Odafe Oweh, acquired in a trade with the Ravens this season. “It was long overdue.”
A week after Cameron Dicker kicked five field goals in the win over Philadelphia, he kicked three more against the Chiefs.
Kansas City Chiefs quarterback Patrick Mahomes grabs his left leg after sustaining a torn ACL in the fourth quarter.
(Reed Hoffmann / Associated Press)
Oweh had two sacks of Mahomes, and Tuli Tuipulotu had two more. The defense had the Chiefs in a hammer lock, limiting them to 190 yards in the air and a mere 49 on the ground.
Still, the Chargers had to dig themselves out of a hole. They faced a 13-3 deficit late in the second quarter before tearing off 13 unanswered points.
Justin Herbert threw a 16-yard touchdown pass to rookie KeAndre Lambert-Smith with five seconds left in the first half to start the comeback. After that it was Dicker and defense for the visitors.
“It was really cool that we were able to close out a one-score game like that,” said Herbert, who said his surgically repaired left hand felt tight in the cold weather but was better, as was his grip on the ball. “How many times we’ve played them and it’s been those one-score games? The defense came up with the turnovers and the stops.”
Kansas City, trailing by three, got all the way down to the visitors’ 17 early in the fourth quarter but the Chargers yet again came up big on defense. Linebacker Daiyan Henley intercepted a third-down pass near the goal line, getting position on running back Kareem Hunt and essentially becoming the receiver on the play.
“I was surprised to even see the ball go up in the air, but I had to revert back to my receiver days and get an over-the-shoulder look,” said Henley, who last lined up as a pass catcher six or seven years ago at the University of Nevada Reno. “Eye-hand coordination is something you just have to have in those moments.”
Not everything the Chargers defense did was so smooth. Safety Tony Jefferson was ejected in the fourth quarter after a helmet-to-helmet hit that knocked Chiefs receiver Tyquan Thornton out of the game. The call to send Jefferson packing was not made by officials on the field, who flagged him for unnecessary roughness, but by league officials watching from New York.
Earlier in the second half, Jefferson flattened receiver Rashee Rice with another devastating hit, and Rice came after him as the Chargers safety made his way off the field and toward the locker room. Players from both sides intervened.
Chargers safety Tony Jefferson leaves the field after being ejected against the Chiefs on Sunday.
(Reed Hoffmann / Associated Press)
In response to the booing crowd, Jefferson raised both middle fingers, a gesture that likely will draw more attention from the league.
“I apologize for that,” he said afterward. “I’m classier than that. I was just caught up in the moment. Emotions get high. I won’t sit here and act like I’m a perfect man. I messed up when I did that.”
The Chargers (10-4), who finish the season at Denver, have yet to lose an AFC West game. They are 5-0 in those and remain within striking distance of the division-leading Broncos.
It won’t be an easy road. The Chargers play at Dallas next Sunday, then play host to Houston before closing out the regular season against the Broncos.
“I started thinking, this is my favorite ball team I’ve ever been on,” Harbaugh said. “Been on some good ones. None better than this one.
“They’re tight. Fates are intertwined. It’s unselfish. Nothing anyone is doing is for themselves.”
And on this frigid Sunday, that paid some unforgettable dividends.
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