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Hotel and Airbnb price tags may soon spike. For travelers, that's a good thing

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Hotel and Airbnb price tags may soon spike. For travelers, that's a good thing

If you’re making travel plans for summer or fall, brace yourself for a jump in some advertised prices — which is, believe it or not, good news for consumers.

It’s the result of a new California law aimed at bringing transparency to the resort fees, service fees, host fees and other “drip pricing” that often inflates consumer’s bills beyond the rates first advertised, especially at lodgings and restaurants. Under the California law known as SB 478, which takes effect July 1, businesses selling their wares in California now must include mandatory fees in their initial advertised prices.

“The price you see is the price you pay,” California Attorney General Rob Bonta has said.

The law has gotten a lot of attention for its potential effects on struggling restaurants, many of which have imposed service fees since the arrival of the pandemic. (In fact, one legislator has proposed an eleventh-hour exception to exclude restaurants.) But the law also brings big changes for travelers and that industry — especially when it comes to the “resort fees” that many hotels automatically charge, saying they cover services and amenities such as pool and gym access.

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By putting a separate label on those fees, hotels have been able to advertise lower daily rates — an advantage when consumers are comparing prices. Now the hundreds of U.S. hotels that have been tacking “resort fees” onto their daily rates will be required to include them in the advertised rates that California consumers see.

At a consumer’s first glance online, it may seem the new rules have pushed the cost of a $149 room up by $20 to $50 per night. In fact, the hoteliers are just disclosing all pre-tax fees up front, as required — a change that may allow consumers to make better cost comparisons.

Cleaning fees should show up sooner

Meanwhile, the same law requires vacation rental hosts to include fees for service and cleaning from the beginning.

This follows an initial voluntary step taken by Airbnb in 2022. Under pressure to be more transparent, the company added a digital “toggle” switch allowing customers to initially see either a basic daily rate or a total showing how much those secondary fees would add to the daily rate. Now, Airbnb officials have said, customers in California will automatically see the “total before taxes” number.

In practice, the new requirement means that instead of quoting a $150-per-night rate to some search-page visitors, an Airbnb host would need to tell all consumers up front that the five-night rental will cost $1,050 (the $150 daily rate plus $150 service fee and $150 cleaning fee) — effectively $210 per day, before taxes. This will cover any destination being considered by a California-based consumer, an Airbnb representative said.

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The vacation rental company VRBO shows consumers two prices on its browsing pages: the basic nightly rate in larger bold type and the total price in smaller, plain type, no toggling needed.

Though the new law is aimed at any business selling to Californians, many businesses beyond the state may not comply immediately. If you’re planning a trip outside California, check closely to see what costs your prospective lodging is and isn’t disclosing. (But if you’re headed to a country within the European Union, no worries: The E.U. already requires businesses to advertise using their total cost, including taxes.)

“This is all about uncovering the hidden fees that are everywhere in our economy. It’s pretty sweeping,” said Jamie Court, president of Los Angeles-based Consumer Watchdog. He noted that if offenders ignore warning letters, they can face penalties of $1,000 per violation (potentially including other damages and attorneys’ fees).

Though this change will disrupt some hotels’ strategies for boosting profits, the changes also may give hoteliers a better chance at winning back customers from short-term rental companies, which have grabbed a hefty share of the travel market since the birth of Airbnb in 2007.

Lynn Mohrfeld, president and CEO of the California Hotel & Lodging Assn., said the group supported the legislation in Sacramento because it should bring “a level playing field” between hotels and the vacation rentals. “If everybody does it the same way, it’s makes it a better buying experience for the consumer.”

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The California law is unlikely to change base rates for airlines or rental cars, industry experts said, because the add-on fees those businesses charge are typically for voluntary services and items, such as preferred seats and insurance.

California Atty. Gen. Bonta has noted the transparency law doesn’t raise or lower any prices, but it does require more clarity and is intended to curtail “junk fees” and “drip pricing.”

How resort fees got to be enormous

Though many hotels do not charge resort fees, the practice has grown dramatically since the late 1990s, especially in vacation destination areas like Las Vegas, Palm Springs and San Diego. The fees typically range from $20 to $50 nightly.

By one estimate, the U.S. hotel industry in 2017 reaped $2.7 billion in resort fees. Lauren Wolfe, counsel for the consumer advocacy group Travelers United and founder of KillResortFees.com, has called resort fees “the most deceptive and unfair pricing practice in the hotel industry.”

As consumer sentiment against the fees has grown, public officials have filed several court challenges nationwide, including a lawsuit against Marriott International by Pennsylvania’s attorney general. That suit led to a 2021 settlement, which led to Marriott’s announcement in May 2023 that it would start including resort fees in initial website search results. Hyatt followed with a similar change in July 2023, Hilton in September.

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In 2023, President Biden denounced resort fees and the Federal Trade Commission proposed a rule targeting junk fees and related practices. A Junk Fee Prevention Act was introduced to the Senate in March 2023, followed by a Hotel Fees Transparency Act in July, but so far, Congress has taken no action.

Meanwhile, some questions remain about how the travel industry will respond to California’s transparency law. For instance: What about companies that continue to advertise the lowest version of their rates in large type, while simultaneously disclosing the large true full price in smaller type?

“That seems to violate the intent of the law,” Court said, but “It’s up to a court to figure out. Companies are going to push to the limit.”

For those ready to make hotel or rental property reservations, a second new state late could also be helpful: Beginning July 1 under legislation known as SB 644, California consumers must be given 24 hours to cancel most lodging bookings without any charge, so long as the consumer has made the booking at least 72 hours ahead of arrival. The law includes hotels, rental agencies and third-party booking services.

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Video: Fashion Highlights From the 2026 Golden Globes

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Video: Fashion Highlights From the 2026 Golden Globes

new video loaded: Fashion Highlights From the 2026 Golden Globes

Vanessa Friedman, our fashion director and chief fashion critic, recaps what she saw on the red carpet for the 2026 Golden Globes.

By Vanessa Friedman, Chevaz Clarke, Gabby Bulgarelli and Jon Hazell

January 12, 2026

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L.A. Times Concierge: I moved to Pasadena. Where are all the queer bars?

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L.A. Times Concierge: I moved to Pasadena. Where are all the queer bars?

My husband and I live in Pasadena. We moved from Los Feliz about 10 years ago. We have struggled to find LGBTQ+ events this far east. We can only hit up Boulevard so many times (although we love it). Any advice for finding LGBTQ+ events in Pasadena, Eagle Rock, Highland Park, Glendale or the SGV? I feel like there are bars out here that may host weekly events that I just don’t hear about. — Will Birnie

Looking for things to do in L.A.? Ask us your questions and our expert guides will share highly specific recommendations.

Here’s what we suggest:

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Will, you are so right. While there are several queer bars around your former neighborhood (Hi Tops in Los Feliz, Akbar in Silver Lake, Club Bahia in Echo Park and Honey’s at Star Love in East Hollywood), they are few and far between in the eastern part of L.A. County. But your question sent me down a rabbit hole and I’m proud to report that I’ve found a handful of spots and regular events that you should check out in your area. (Shout out to my colleagues and everyone who responded to my request for help on Instagram.)

Highland Park is home to the Offbeat, which is one of my friend Jaycen Mitchell‘s favorite bars in the area. The beloved dive bar hosts karaoke nights, drag shows, live music performances, “RuPaul’s Drag Race” screenings and other themed nights throughout the week. “I’ve been able to see all of my favorite drag queens there in more intimate settings, and the DJs have had me and my friends dancing until we were the last ones there,” Mitchell tells me. Also in Highland Park is Blind Barber, a speakeasy that hosts Homo Happy Hour on Thursdays. Mitchell says the happy hour is always a good time and a chance to “show up as your authentic self, be in community and queen out with your girls.”

Then in Glendale, there’s Junior High, a nonprofit art gallery and inclusive gathering space that hosts a variety of events, including music shows, artist showcases, comedy nights, pottery workshops and more. A standout event is Fantasy Suite, a pole dance show that features queer dancers with varying body types. Cherry Jayne and Jax “Lil Sumthin” launched the queer strip club experience in 2022 after struggling to find work due to “fatphobia that plagues traditional strip club hiring,” they told me. The next event will take place Feb. 7 and will feature Valentine’s Day songs of love, lust and heartbreak.

At Footsies in Cypress Park, Latino queer artist and DJ Mino Sanchez and his boyfriend, Ivan Castaneda, who also DJs, have been hosting Gay Night for nearly four years. The event, which happens on the second Saturday of each month, features BIPOC queer DJs who spin house, disco, Spanish dance music, electronica, pop and international sounds. There’s also a drag performance at midnight. In El Monte, the San Gabriel Valley LGBTQ Center hosts Gayme Night on the third Thursday of every month. The all-ages event features karaoke along with video and board games.

And you already know and love Boulevard — it really is a gem (and it’s the only gay bar in Pasadena). Though it was at risk of closing during the pandemic, the 45-year-old bar survived and continues to host a drag trivia night on Tuesdays and a drag show on Friday nights hosted by Borgia Bloom Facade. Times food columnist Jenn Harris writes that the Boulevard bar has served as a “safe haven for the gay community in the area and an alternative to the West Hollywood bar scene.”

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If you’re looking for a different type of community beyond bars and events, my colleague Jaclyn Cosgrove recommends Throop Unitarian Universalist Church in Pasadena. “My pastor, Rev. Tera Landers, likes to say she doesn’t like religion, but she loves church,” says Cosgrove, who also lives in Pasadena. “That’s in large part because of the community we have at [the church] including our choir, which has a large number of transgender and queer members. It is where I go to refill my cup every Sunday.”

I hope this list helps you and your husband find more spaces around your neighborhood to build community and have a great time.

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Photos: 2026 Golden Globes Red Carpet

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Photos: 2026 Golden Globes Red Carpet

Ariana Grande arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif.

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The brightest stars in TV and film kicked off the 83rd annual Golden Globes tonight in Beverly Hills, Calif. with Ariana Grande, Noah Wyle, Teyana Taylor and George Clooney are just some the names who walked the red carpet. This year’s ceremony was hosted by comedian Nikki Glaser.

Here’s a glimpse of what some of the attendees are wearing tonight.

Michael B. Jordan arrives at the 83rd Golden Globes on Sunday, Jan. 11, 2026, at the Beverly Hilton in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)

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