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The transformative joys (and pains) of painting your own house

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The transformative joys (and pains) of painting your own house

There are 38 walls in my house, including the ceilings. Of those, 14 are fully painted, 10 are in varying stages of completion, seven are covered in paint swatches and two are haphazardly skim-coated. The remaining five are as nature (the previous homeowners) made them, for now. I am now used to living in a kind of aesthetic limbo. I work beside a stack of gallon cans, paint trays and crumpled canvas drop cloths, below a half-painted ceiling. I no longer notice the flashes of lime green tape caressing door frames, encircling bathroom floors and smothering naked outlets. For the last six months, I’ve gone to sleep each night confronted with the same impossible choice swatched on the wall: Should the bedroom be Farrow & Ball’s Breakfast Room Green, Behr’s Roof Top Garden or Backdrop’s Lawn Party?

This purgatory is entirely of my own design — there are no professionals involved. Professionals get the job done. They make decisions, they bring their own rollers, they already own ladders. I self-impose and prolong these chaotic experiments because collectively, they form a promise: that one day I’ll be able to live happily in the house I’ve always wanted.

It’s hard to believe it’s already been two years. My relationship with my house is intense, tumultuous. Driven by a dark kineticism, it vacillates between contempt and gratitude at a velocity that catches my husband, my therapist, even me off-guard. It helps to start at the beginning.

I don’t remember how many houses we saw before the one that eventually became ours, but it was a lot. We started house hunting a little too late, just as interest rates started to claw their way back from historic lows. L.A.’s open houses were thick with the resulting panic, generated by throngs of millennial couples, looking-glass versions of ourselves, all desperate to get ahead of the curve.

At a viewing for a “developer’s dream” in Alhambra (complete with black mold blooming on the walls), I watched a fellow buyer-to-be grab onto the arm of the selling agent as she shouted to the rest of us that she wanted this house, that she would buy it today and that she would pay for it in cash. The market sensed our desperation. Prices rose quickly. Listings sold for tens of thousands over asking. Then hundreds of thousands.

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On Redfin, a listing that attracts significant traffic is given the designation of a “Hot Home.” The first Hot Homes we found were architecturally significant with character and updated kitchens. Soon, they were simple, but solid, with more than one bathroom. Then came the quick flips with baggage, bisected by easements or on shaky foundations. Eventually, even the gnarliest tear-downs were in high demand. So when we met our house, we were immediately taken by its lack of homeowner-installed balconies, exposed wiring and sodden floors. There were no sewage problems, no five-foot-tall bathrooms, no wild animals living inside. It might not have been Hot, sure, but it was a Home. Beautification, we agreed, could come later. When our offer was accepted, we felt so lucky that we started counting our blessings and stopped running the numbers. And house stuff, it turns out, is very, very expensive.

The urge to paint is primitive and innate. Cavemen, famously, liked to doodle on the walls with pigments ground from charred wood, stone, bone and minerals, bound with plant sap and animal fat.

The urge to paint is primitive and innate. Cavemen, famously, liked to doodle on the walls with pigments ground from charred wood, stone, bone and minerals, bound with plant sap and animal fat.

Faced with bloated mortgage payments locked in at an inarguably mid-interest rate, I turned to DIY. I forced myself to watch excruciatingly paced episodes of “This Old House.” I bought a voltage tester. I took a woodshop class, giddy with visions of Donald Judd-inspired furniture and dovetailed cabinets (I made a cutting board). But dabblings in more advanced forms of home improvement have been unequivocal failures. The enormous hole I cut in a load-bearing wall in a Gordon Matta-Clark-informed burst of inspiration required extensive professional intervention. A bathroom I decided to “redo” has sat undone for more than a year. I’ve learned that a lack of experience and ADHD, combined with the consumption of time-lapsed home renovation videos on social media, is an intoxicating and dangerous cocktail I’m better off without.

If you’re relatively able-bodied and OK with doing a bad job (which I always am), painting is pretty easy. And its transformative powers are overwhelmingly effective.

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But paint. Paint is my friend. Unlike electrical work or cabinet construction, paint is statistically less likely to kill, injure or dismember you. Its essential tools are inexpensive and intuitive. If you’re relatively able-bodied and OK with doing a bad job (which I always am), painting is pretty easy. And its transformative powers are overwhelmingly effective.

I’m not alone in this belief. The urge to paint is primitive and innate. Cavemen, famously, liked to doodle on the walls with pigments ground from charred wood, stone, bone and minerals, bound with plant sap and animal fat. In honor of my ancestors, I eschew steps like sanding and priming. Choosing, almost every time, to paint first and ask forgiveness later. “Color good,” I reassure myself as I apply a coat of Backdrop’s reddish-purple Lobby Scene to a perfectly serviceable Ikea cabinet, boring bad.

Remembering the 16th and 17th century artisans commissioned to adorn the walls of wealthy Europeans’ homes with murals and trompe-l’oeil, I encourage my friends’ 4-year-old to draw on the living room wall. We were planning to paint over it until more urgent, enticing walls cut ahead in the queue. Her portrait of our dog, while anachronistic to the period, is still on view.

My practice isn’t always joyful. As I get down on my hands and knees to scrape paint drips off the floor, the results of my husband’s exuberant roller work, I empathize with the Puritans who looked down upon those who would dare paint their walls. “Heretics!,” they cried. Centuries later, my voice joins their chorus: “Drop cloths!”

Samples of green paint on a wall beside a bed.

There are 38 walls in my house, including the ceilings. Of those, 14 are fully painted, 10 are in varying stages of completion, seven are covered in paint swatches and two are haphazardly skim-coated.

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How old were you when you were asked for the very first time what your favorite color was? And how many times over the years has that answer changed, surprising even yourself? The paint and coatings market, built on our endlessly varied and forever shifting color preferences, is robust, with a reported market size of $206 billion in 2023. It might not surprise you to know that paint’s business started to really pick up swiftly around 2021, the year U.S. homeownership rates hit a 9-year high. We were one year into a global pandemic, and the nonessential among us were grateful for our health but sick of our surroundings. Snarled supply chains and crowded ports meant massive delays for furniture and furnishings. So we turned to paint.

The paint mass market has no shortage of options available: Behr, the pitiless paint god at whose Home Depot altar I am often forced to worship, boasts nearly 4,000 colors, and selecting one is just the beginning. “Do you want Behr Premium Plus®, Behr Scuff Defense®, Behr Marquee®, Behr Dynasty®?” the Home Depot paint associate silently asks, pointing at an infographic laminated on the counter top. Flustered, I step out of line to Google “Behr prmeium.plus vs. detnasty reddit,” and gesture to the next person to go ahead. The other mainstream paint brands, Benjamin Moore (3,500 colors) and Sherwin-Williams (1,700), offer similar experiences.

Our home’s previous owners painted every wall a cool, semi-glossed gray with greenish undertones. Under the piercing, cool white LED flush mounts installed every few feet, the effect was undeniably institutional. Paint was the obvious first step.

There was a time when I reveled in the sheer volume of the spectrum. Our home’s previous owners painted every wall a cool, semi-glossed gray with greenish undertones. Under the piercing, cool white LED flush mounts installed every few feet, the effect was undeniably institutional. Paint was the obvious first step. I drove happily to Home Depot, to Lowe’s, to Ace Hardware and picked free samples from the rainbow walls like flowers. Then came a bloody, months-long campaign to find a warm, non-white neutral for my office. It took eight samples and six trips to two hardware stores before I found it: Benjamin Moore’s Gentle Cream. But I was exhausted, spent, color-sick.

There are easier, softer, pricier ways. Backdrop Home (82 colors), Farrow & Ball (152 colors) and Little Greene (196 colors) way. Backdrop Home, in particular, has zeroed in with shameful, heat-seeking precision on aesthetically obsessed millennials who crave curves and architectural significance but can’t afford the homes that have them. Silverlake Dad is a slate blue-gray. Barragán-Cito, a bright pink, will speak to anyone who shelled out an extra $25 to take their own photos at the architect’s Mexico City home tour. The brand’s earnestness feels very L.A., which makes sense: When Backdrop co-founder Natalie Ebel and her family moved to Silver Lake post-pandemic, they brought the brand’s operations and production with them.

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Ebel says L.A. is “adventurous with color … It’s a lot easier to play with color when you’re surrounded by color. And maybe it’s the size of the homes. In L.A., you have more real estate, you have more space and you’re open more to experimentation with the light, the windows, the sun.”

I was once skeptical of the Backdrops, the Farrow & Balls, dismissing them as the refuge of the less creative who weren’t capable of conceiving their own Color of the Year. But faced with so many walls still to go, I’ve found myself finally softening, succumbing.

Liz Home for Image.

My house and I are birth-year twins, 1990 babies, Year of the Horse. When you get down to it, my house is very much a classic L.A. house — two boxy stories stacked atop a wide garage, straddling a hillside. It stands shoulder-to-shoulder with four identical siblings. I never know how to describe it, but you’d know it if you saw it. “Oh, it’s one of those,” a friend said, walking up to the door for the first time. “Why didn’t you just say so?”

It wasn’t the house I imagined myself living in. My dream house (think Jeff Shelton’s biomorphic surrealist creations) doesn’t exist in L.A. nature, at least not in my budget. Last year, according to the National Assn. of Homeowners, 32% were first-time buyers, with a median age of 35. In other words: millennials. Millennials, like me, were buying properties they could barely afford and, as supply shrank, perhaps didn’t particularly like. Our houses just didn’t feel like us.

Maybe paint is the cheapest, easiest, fastest way to make our houses as unique as we think we are. It felt like a hypothesis worth testing. Over the last two years, I’ve drenched the bathroom in glossy navy, bisected an office with teal and mustard, painted the stairwell a bright, matte powdery pink. I’ve resurrected kitchen cabinets with a deep blue and spray-painted the corresponding pulls bright red. I painted the fireplace a truly heinous shade of green called simply Frog, only to re-paint it Frosted Sage, only to skimcoat over both (it currently stands naked and anxious, waiting for its next outfit change).

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Alyssa Coscarelli's Los Angeles home, painted with Backdrop colors.

Alyssa Coscarelli’s Los Angeles home, painted with Backdrop colors.

Painting has almost become one of our love languages: part quality time, part acts of service. The house, we know, appreciates the physical touch.

I paint when I’m bored, when I’m excited, when I’m sad, when I’m anxious. I leave the tarps and paint trays out — perpetual invitations to explore. I’ve welcomed my husband home with a fresh wall of swatches; he’s surprised me by finishing walls I’d been forced to abandon during the workday. Painting has almost become one of our love languages: part quality time, part acts of service. The house, we know, appreciates the physical touch.

“I have a question,” a friend recently asked. “Do you think you’ll ever be done painting?” I considered it for a moment, but knew the answer was no. On the one hand, I’m fighting an unwinnable battle against awkward architecture armed only with pigmented latex, and stopping now would be surrender. But it’s not just this house — any house I live in would be one I needed to paint. Priming, painting, re-painting, I feel something shift and open. With every wall, every stroke of the roller, every roll of tape, the more I love my canvas. The more it feels like home.

Liz Raiss is a writer, editor and furniture enthusiast based in Los Angeles. She runs the (formerly anonymous) Instagram account @design.out.of.reach.

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The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.

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The Nerve Center of This Art Fair Isn’t Painting. It’s Couture.

The art industry is increasingly shaped by artists’ and art businesses’ shared realization that they are locked in a fierce struggle for sustained attention — against each other, and against the rest of the overstimulated, always-online world. A major New York art fair aims to win this competition next month by knocking down the increasingly shaky walls between contemporary art and fashion.

When visitors enter the Independent art fair on May 14, they will almost immediately encounter its open-plan centerpiece: an installation of recent couture looks from Comme des Garçons. It will be the first New York solo presentation of works by Rei Kawakubo, the brand’s founder and mastermind, since a lauded 2017 survey exhibition at the Metropolitan Museum of Art’s Costume Institute.

Art fairs have often been front and center in the industry’s 21st-century quest to capture mindshare. But too many displays have pierced the zeitgeist with six-figure spectacles, like Maurizio Cattelan’s duct-taped banana and Beeple’s robot dogs. Curating Independent around Comme des Garçons comes from the conviction that a different kind of iconoclasm can rise to the top of New York’s spring art scrum.

Elizabeth Dee, the founder and creative director of Independent, said that making Kawakubo’s work the “nerve center” of this year’s edition was a “statement of purpose” for the fair’s evolution. After several years at the compact Spring Studios in TriBeCa, Independent will more than double its square footage by moving to Pier 36 at South Street, on the East River. Dee has narrowed the fair’s exhibitor list, to 76, from 83 dealers in 2025, and reduced booth fees to encourage a focus on single artists making bold propositions.

“Rei’s work has been pivotal to thinking about how my work as a curator, gallerist and art fair can push boundaries, especially during this extraordinary move toward corporatization and monoculture in the art world in the last 20 years,” Dee said.

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Kawakubo’s designs have been challenging norms since her brand’s first Paris runway show in 1981, but her work over the last 13 years on what she calls “objects for the body” has blurred borders between high fashion and wearable sculpture.

The Comme des Garçons presentation at Independent will feature 20 looks from autumn-winter 2020 to spring-summer 2025. Forgoing the runway, Kawakubo is installing her non-clothing inside structures made from rebar and colored plastic joinery.

Adrian Joffe, the president of both Comme des Garçons International and the curated retailer Dover Street Market International (and who is also Kawakubo’s husband), said in an interview that Kawakubo’s intention was to create a sculptural installation divorced from chronology and fashion — “a thing made new again.”

Every look at Independent was made in an edition of three or fewer, but only one of each will be for sale on-site. Prices will be about $9,000 to $30,000. Comme des Garçons will retain 100 percent of the sales.

Asked why she was interested in exhibiting at Independent, the famously elusive Kawakubo said via email, “The body of work has never been shown together, and this is the first presentation in New York in almost 10 years.” Joffe added a broader philosophical motivation. “We’ve never done it before; it was new,” he said. Also essential was the fair’s willingness to embrace Kawakubo’s vision for the installation rather than a standard fair booth.

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Kawakubo began consistently engaging with fine art decades before such crossovers became commonplace. Since 1989, she has invited a steady stream of contemporary artists to create installations in Comme des Garçons’s Tokyo flagship store. The ’90s brought collaborations with the artist Cindy Sherman and performance pioneer Merce Cunningham, among others.

More cross-disciplinary projects followed, including limited-release direct mailers for Comme des Garçons. Kawakubo designs each from documentation of works provided by an artist or art collective.

The display at Independent reopens the debate about Kawakubo’s proper place on the continuum between artist and designer. But the issue is already settled for celebrated artists who have collaborated with her.

“I totally think of Rei as an artist in the truest sense,” Sherman said by email. “Her work questions what everyone else takes for granted as being flattering to a body, questions what female bodies are expected to look like and who they’re catering to.”

Ai Weiwei, the subject of a 2010 Comme des Garçons direct mailer, agreed that Kawakubo “is, in essence, an artist.” Unlike designers who “pursue a sense of form,” he added, “her design and creation are oriented toward attitude” — specifically, an attitude of “rebellion.”

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Also taking this position is “Costume Art,” the spring exhibition at the Costume Institute. Opening May 10, the show pairs individual works from multiple designers — including Comme des Garçons — with artworks from the Met’s holdings to advance the argument made by the dress code for this year’s Met gala: “Fashion is art.”

True to form, Kawakubo sometimes opts for a third way.

“Rei has often said she’s not a designer, she’s not an artist,” Joffe said. “She is a storyteller.”

Now to find out whether an art fair sparks the drama, dialogue and attention its authors want.

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They set out to elevate karaoke in L.A. — and opened a glamorous lounge that pulls out all the stops

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They set out to elevate karaoke in L.A. — and opened a glamorous lounge that pulls out all the stops

Brothers Leo and Oliver Kremer visited karaoke spots around the globe and almost always had the same impression.

“The drinks weren’t always great, the aesthetics weren’t always so glamorous, the sound wasn’t always awesome and the lights were often generic,” says Leo, a former bassist of the band Third Eye Blind.

As devout karaoke fans, they wanted to level up the experience. So they dreamed up Mic Drop, an upscale karaoke lounge in West Hollywood that opens Thursday. It’s located inside the original Larrabee Studios, a historic 1920s building formerly owned by Carole King and her ex-husband, Gerry Goffin — and the spot where King recorded some of her biggest hits. Third Eye Blind band members Stephan Jenkins and Brad Hargreaves are investors of the new venue.

Inside the two-story, 6,300-square-foot venue with 13 private karaoke rooms and an electrifying main stage, you can feel like a rock star in front of a cheering audience. Want to check it out? Here are six things to know.

The Kremer brothers hired sculptor Shawn HibmaCronan to create an 8-foot-tall disco-themed microphone for their karaoke lounge.

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1. Take your pick between a private karaoke experience or the main stage

A unique element of Mic Drop is that it offers both private karaoke rooms and a main stage experience for those who wish to sing in front of a crowd. The 13 private rooms range from six- to 45-person capacity. Each of the karaoke rooms are named after a famous recording studio such as Electric Lady, Abbey Road, Shangri La and of course, Larrabee Studios. There is a two-hour minimum on all rentals and hourly rates depend on the room size and day of the week.

But if you’re ready to take the center stage, it’s free to sing — at least technically. All you have to do is pay a $10 fee at the door, which is essentially a token that goes toward your first drink. Then you can put your name on the list with the KJ (karaoke jockey) who keeps the crowd energized throughout the night and even hits the stage at times.

Harrison Baum, left, of Santa Monica, and Amanda Stagner, 27, of Los Angeles, sing in one of the 13 private karaoke rooms.

Harrison Baum, left, of Santa Monica, and Amanda Stagner, 27, of Los Angeles, sing in one of the 13 private karaoke rooms.

2. Thumping, high sound quality was a top priority

As someone who toured the world playing bass for Third Eye Blind, top-tier sound was a nonnegotiable for Leo. “Typically with karaoke, the sound is kind of teeny, there’s not a lot of bass and the vocal is super hot and sitting on top too much,” he says. To combat this, he and his brother teamed up with Pineapple Audio, an audio visual company based in Chicago, to design their crisp sound system. They also installed concert-grade speakers and custom subwoofers from a European audio equipment manufacturer called Celto, and bought gold-plated Sennheiser wireless microphones, which they loved so much that they had an 8-foot-tall replica made for their main room. Designed by artist Shawn HibmaCronan, the “macrophone,” as they call it, has roughly 30,000 mirror tiles. “It spins and throws incredible disco light everywhere,” says Leo.

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Lights beam on a stage.

Karaoke jockeys Sophie St. John, 27, second from left, and Cameron Armstrong, 30, right, get the crowd involved with their song picks at Mic Drop.

3. A concert-level performance isn’t complete without good stage lighting and a haze machine

Each karaoke room features a disco ball and dynamic lighting that syncs up with whatever song you’re singing, which makes you feel like you are a professional performer. There’s also a haze machine hidden under the leather seats. Meanwhile, the main stage is concert-ready with additional dancing lasers and spotlights.

Brett Adams, left, of Sherman Oaks, and Patrick Riley of Studio City  sing together in one of the private rooms at Mic Drop.

Brett Adams, left, of Sherman Oaks, and Patrick Riley of Studio City sing karaoke together inside a private lounge at Mic Drop.

4. The song selection is vast, offering classics and new hits

One of the worst things that can happen when you go to karaoke is not being able to find the song you want to sing. At Mic Drop, the odds of this happening are slim to none. The venue uses a popular karaoke service called KaraFun, which has a catalog of more than 600,000 songs (and adds 400 new tracks every month), according to its website. Take your pick from country, R&B, jazz, rap, pop, love duets and more. (Two newish selections I spotted were Raye’s “Where Is my Husband” and Olivia Dean’s “Man I Need,” which both released late last year.) In the private karaoke rooms, there’s also a fun feature on Karafun called “battle mode,” which allows you and your crew of up to 20 people to compete in real time. KaraFun also has an entertaining music trivia game, which I tested out with the founders and came in second place.

The design inspiration for Mic Drop was 1920s music lounges and 1970s disco culture, says designer Amy Morris.

The design inspiration for Mic Drop was 1920s music lounges and 1970s disco culture, says designer Amy Morris.

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5. The interiors are inspired by 1920s music lounges mixed with ‘70s disco vibes

A disco ball hangs from the ceiling.

A disco ball hangs from the ceiling.

If you took the sophisticated aesthetic of 1920s music lounges and mixed it with the vibrant and playful era of 1970s disco culture, you’d find Mic Drop.

When you walk into the lounge, the first thing you’ll see is a bright red check-in desk that resembles a performer’s dressing room with vanity lights, several mirrors and a range of wigs. “So much of karaoke is about getting into character and letting go of the day, so we had the idea to sell the wigs,” says Oliver. As you continue into the lounge, the focal point is the stage, which is adorned with zebra-printed carpet and dramatic, red velvet curtains. For seating, slide into the red velvet banquettes or plop onto a gold tiger velvet stool. Upstairs, you’ll find the intimate karaoke studios, which are decorated with red velvet walls and brass, curved doorways that echo the building’s deco arches, says Mic Drop’s interior designer, Amy Morris of the Morris Project.

Sarah Rothman, center, of Oakland, and friend Rachel Bernstein, left, of Los Angeles, wait at the bar.

Sarah Rothman, center, of Oakland, and friend Rachel Bernstein, left, of Los Angeles, wait at the bar.

6. You can order nontraditional karaoke bites as you wait for your turn to sing

While Mic Drop offers some of the food you’d typically find at a karaoke lounge such as tater tots, truffle popcorn and pizza, the venue has some surprising options as well. For example, a 57 gram caviar service (served with chips, crème fraîche and chives) and shrimp cocktail from Santa Monica Seafood. For their pizza program, the Kremer brothers teamed up with Avalou’s Italian Pizza Company, which is run by Louis Lombardi who starred in “The Sopranos.” He’s the brainchild behind my favorite dish, the Fuhgeddaboudit pizza, which is made with pastrami, pickles and mustard. It might sound repulsive, but trust me.

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As for the cheeky cocktails, they are all named after famous musicians and songs such as the Pink Pony Club (a tart cherry pomegranate drink with vodka named after Chappell Roan), Green Eyes (a sake sour with kiwi and melon named after Green Day) and Megroni Thee Stallion (an elevated negroni named after Megan Thee Stallion).

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You’re Invited! (No, You’re Not.) It’s the Latest Phishing Scam.

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You’re Invited! (No, You’re Not.) It’s the Latest Phishing Scam.

When John Lantigua, a retired journalist in Miami Beach, checked his email one recent morning, he was glad to see an invitation.

“It was like, ‘Come and share an evening with me. Click here for details,’” Mr. Lantigua said.

It appeared to be a Paperless Post invitation from someone he once worked with at The Palm Beach Post, a man who had left Florida for Mississippi and liked to arrange dinners when he was back in town.

Mr. Lantigua, 78, clicked the link. It didn’t open.

He clicked a second time. Still nothing.

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He didn’t realize what was going on until a mutual friend who had received the same email told him it wasn’t an invitation at all. It was a scam.

Phishing scams have long tried to frighten people into clicking on links with emails claiming that their bank accounts have been hacked, or that they owe thousands of dollars in fines, or that their pornography viewing habits have been tracked.

The invitation scam is a little more subtle: It preys on the all-too-human desire to be included in social gatherings.

The phishy invitations mimic emails from Paperless Post, Evite and Punchbowl. What appears to be a friendly overture from someone you know is really a digital Trojan horse that gives scammers access to your personal information.

“I thought it was diabolical that they would choose somebody who has sent me a legitimate invitation before,” Mr. Lantigua said. “He’s a friend of mine. If he’s coming to town, I want to see him.”

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Rachel Tobac, the chief executive of SocialProof Security, a cybersecurity firm, said she noticed the scam last holiday season.

“Phishing emails are not a new thing,” Ms. Tobac said, “but every six months, we get a new lure that hijacks our amygdala in new ways. There’s such a desire for folks to get together that this lure is interesting to people. They want to go to a party.”

Phishing scams involve “two distinct paths,” Ms. Tobac added. In one, the recipient is served a link that turns out to be dead, or so it seems. A click activates malware that runs silently as it gleans passwords and other bits of personal information. In all likelihood, this is what happened when Mr. Lantigua clicked on the ersatz invitation link.

Another scam offers a working link. Potential victims who click on it are asked to provide a password. Those who take that next step are a boon to hackers.

“They have complete control of your email and, in turn, your entire digital life,” Ms. Tobac said. “They can reset your password for your dog’s Instagram account. They can take over your bank account. Change your health insurance.”

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Digital invitation platforms are trying to combat the scam by publishing guides on how to spot fake invitations. Paperless Post has also set up an email account — phishing@paperlesspost.com — for users to submit messages for verification. The company sends suspicious links to the Anti-Phishing Working Group, a nonprofit that maintains a database monitored by cybersecurity firms. Flagged links are rendered ineffective.

The scammers’ new strategy of exploiting the desire for connection is infuriating, said Alexa Hirschfeld, a founder of Paperless Post. “Life can be isolating,” Ms. Hirschfeld said. “When it looks like you’re getting an invitation from someone you know, your first instinct is excitement, not skepticism.”

Olivia Pollock, the vice president of brand for Evite, said that fake invitations tended to be generic, promising a birthday party or a celebration of life. Most invitations these days tend to have a specific focus — mahjong gatherings or book club talks, for instance. “The devil is in the details,” Ms. Pollock said.

Because scammers don’t know how close you are with the people in your contact list, fake invitations may also seem random. “They could be from your business school roommate you haven’t spoken to in 10 years,” Ms. Hirschfeld said.

Alyssa Williamson, who works in public relations in New York, was leaving a yoga class recently when she checked her phone and saw an invitation from a college classmate.

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“I assumed it was an alumni event,” Ms. Williamson, 30, said. “I clicked on it, and it was like, ‘Enter your email.’ I didn’t even think about it.”

Later that day, she received texts from friends asking her about the party invitation she had just sent out. Her response: What party?

“The thing is, I host a lot of events,” she said. “Some knew it was fake. Others were like, ‘What’s this? I can’t open it.’”

Andrew Smith, a graduate student in finance who lives in Manhattan, received what looked like a Punchbowl invitation to “a memory making celebration.” It appeared to have come from a woman he had dated in college. He received it when he was having drinks at a bar on a Friday night — “a pretty insidious piece of timing,” he said.

“The choice of sender was super clever,” Mr. Smith, 29, noted. “This was somebody that would probably get a reaction from me.”

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Mr. Smith seized on the phrase “memory making celebration” and filled in the blanks. He imagined that someone in his ex-girlfriend’s immediate family had died. Perhaps she wanted to restart contact at this difficult moment.

Something saved him when he clicked a link and tried to tap out his personal information — his inability to remember the password to his email account. The next day, he reached out to his ex, who confirmed that the invitation was fake.

“It didn’t trigger any alarm bells,” Mr. Smith said. “I went right for the click. I went completely animal brain.”

The new scam comes with an unfortunate side effect, a suspicion of invitations altogether. It’s enough to make a person antisocial.

“Don’t invite me to anything,” Mr. Lantigua, the retired journalist, said, only half-joking. “I’m not coming.”

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