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Ad spending shows where the presidential campaign is really taking place

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Ad spending shows where the presidential campaign is really taking place


If you are one of the lucky people in the most hotly contested presidential states, you are seeing a lot of advertising.

And with just over five months to go until Election Day and only about three-and-a-half months until people start early voting, the deluge is just beginning.

The election is being fought most acutely in seven states: Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.

Don’t take our word for it. Look at the actions of the campaigns since March 6, a day after Super Tuesday, the unofficial start to the general election this year:

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Overall, $72.1 million has been spent on ads (TV, radio, satellite and digital) in that time in the presidential election, according to an NPR analysis of data from AdImpact, which tracks ad spending.

Almost 70% of that has been spent in the seven key states, especially in Pennsylvania, where $21.2 million has been spent. That means that almost $3 out of every $10 spent is going to one state.

Clearly, the campaigns see the Keystone state as, well, a keystone to this election.

Democrats are outspending Republicans by more than double — $49.2 million to $22.1 million.

Take a look at the spending state by state. In every state, President Biden and his allies are outspending former President Donald Trump and the groups boosting him. In some places, Trump hasn’t been on the air at all.

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Biden’s campaign is the biggest spender of the election so far at $34.2 million and counting. MAGA Inc., an outside group supporting Trump, is second, putting up almost $12 million. Trump’s campaign has spent nearly zilch on ads, just $70,521, as of Friday afternoon. 

Four dollars out of every $5 MAGA Inc. has spent has gone to Pennsylvania. The other $1 is mostly going to Georgia, where it’s spending $1.2 million. Trump and allies have not been on the air at all in four of the Lucky Seven: Arizona, North Carolina, Nevada or Wisconsin.

Robert F. Kennedy Jr., who is running as an independent and is getting double-digits in most national polls, has spent a little over $800,000 total on ads.

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The most-run ad of the campaign so far is this pro-Biden one about protecting the Affordable Care Act. It’s run 7,700 times in 17 days in all seven states.

It’s quite the turn, considering that Obamacare was the reason for Democrats getting “shellacked,” as former President Barack Obama put it, in the 2010 midterm elections.

But that reflects the change in public opinion. Back in January 2014, the ACA’s popularity hit its nadir — 53% unfavorable; just 37% had a favorable opinion of it, according to KFF’s tracking poll. But as of April, 62% have a favorable opinion of the law — the highest ever.

MAGA’s Inc.’s most-run ad is focused on immigration, but it has started to run this one most in the past week, which is focused on the economy (and makes unfounded claims about Biden’s mental faculties).

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On the issues, abortion has by far been the focus of the most spending and total number of ads. Some $19 million has been spent on abortion messaging, with 50 different ads.

Next on the list (some ads reference more than one of these) are:

  • immigration: $8.7 million
  • crime: $8.4 million
  • economy: $6.8 million
  • inflation: $5.4 million
  • Obamacare/Affordable Care Act: $5.2 million
  • jobs: $1.8 million

Copyright 2024 NPR





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South Carolina Lottery Mega Millions, Pick 3 results for Jan. 6, 2026

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South Carolina Lottery Mega Millions, Pick 3 results for Jan. 6, 2026


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The South Carolina Education Lottery offers several draw games for those aiming to win big. Here’s a look at Jan. 6, 2026, results for each game:

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Winning Mega Millions numbers from Jan. 6 drawing

09-39-47-58-68, Mega Ball: 24

Check Mega Millions payouts and previous drawings here.

Winning Pick 3 Plus FIREBALL numbers from Jan. 6 drawing

Midday: 5-8-6, FB: 6

Evening: 4-1-2, FB: 4

Check Pick 3 Plus FIREBALL payouts and previous drawings here.

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Winning Pick 4 Plus FIREBALL numbers from Jan. 6 drawing

Midday: 1-0-8-7, FB: 6

Evening: 4-7-5-5, FB: 4

Check Pick 4 Plus FIREBALL payouts and previous drawings here.

Winning Cash Pop numbers from Jan. 6 drawing

Midday: 08

Evening: 02

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Check Cash Pop payouts and previous drawings here.

Winning Palmetto Cash 5 numbers from Jan. 6 drawing

03-08-11-12-34

Check Palmetto Cash 5 payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your lottery prize

The South Carolina Education Lottery provides multiple ways to claim prizes, depending on the amount won:

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For prizes up to $500, you can redeem your winnings directly at any authorized South Carolina Education Lottery retailer. Simply present your signed winning ticket at the retailer for an immediate payout.

Winnings $501 to $100,000, may be redeemed by mailing your signed winning ticket along with a completed claim form and a copy of a government-issued photo ID to the South Carolina Education Lottery Claims Center. For security, keep copies of your documents and use registered mail to ensure the safe arrival of your ticket.

SC Education Lottery

P.O. Box 11039

Columbia, SC 29211-1039

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For large winnings above $100,000, claims must be made in person at the South Carolina Education Lottery Headquarters in Columbia. To claim, bring your signed winning ticket, a completed claim form, a government-issued photo ID, and your Social Security card for identity verification. Winners of large prizes may also set up an Electronic Funds Transfer (EFT) for convenient direct deposit of winnings.

Columbia Claims Center

1303 Assembly Street

Columbia, SC 29201

Claim Deadline: All prizes must be claimed within 180 days of the draw date for draw games.

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For more details and to access the claim form, visit the South Carolina Lottery claim page.

When are the South Carolina Lottery drawings held?

  • Powerball: 10:59 p.m. ET on Monday, Wednesday, and Saturday.
  • Mega Millions: 11 p.m. ET on Tuesday and Friday.
  • Pick 3: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Pick 4: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Cash Pop: Daily at 12:59 p.m. (Midday) and 6:59 p.m. (Evening).
  • Palmetto Cash 5: 6:59 p.m. ET daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Carolina editor. You can send feedback using this form.



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Joe Riley’s new memoir shares life leading Charleston for 40 years

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Joe Riley’s new memoir shares life leading Charleston for 40 years


Just behind Charleston city hall sits Washington Square Park with its wrought iron gates, live oaks, and a smattering of Spanish moss. This was the city’s official square until 1881.

It’s also the backdrop of former, longtime Charleston Mayor Joe Riley’s new memoir, “Windows on Washington Square,” released Jan. 6th by Evening Post Books.

In a press release, the publisher promises a “rare, first-person account of how Charleston became the city we recognize today.”

Riley was 32 when he first took office on Dec. 15th, 1975. He’d told his wife he’d run for just one term.

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But 10 terms later, a total of 40 years, Riley became one of the nation’s longest serving mayors.

He not only helped build the now bustling city but held its hand during intense periods of pain.

Riley’s memoir offers insight into some of Charleston darkest moments; the horror of Hurricane Hugo and the immeasurable grief following the hate-fueled massacre at Mother Emanuel AME Church.

The publisher says the memoir is revealing in “how a city holds itself together when the world is watching.”

The book also shares private moments with Riley’s two sons and his wife Charlotte, a steadfast confidant.

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“He’s one of a kind,” said former Columbia Mayor Stephen Benjamin in a statement. “He is the gold standard that so many of us desired to be measured against.”

An official book launch event will be held at the Dock Street Theater later this month.

Now 82, Riley stepped down from office in January of 2016.





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How to watch LSU Tigers: Live stream info, TV channel, game time | Jan. 6

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How to watch LSU Tigers: Live stream info, TV channel, game time | Jan. 6


Meechie Johnson Jr. leads the South Carolina Gamecocks (9-5, 0-1 SEC) into a road game against Marquel Sutton and the LSU Tigers (12-2, 0-1 SEC) at Pete Maravich Assembly Center on Tuesday, starting at 7 p.m. ET.

Read below where we dive into all of the info you need to know about this contest, including how to watch on TV.

As college basketball matchups continue, prepare for the outing with what you need to know before Tuesday’s game.

LSU vs. South Carolina: How to watch on TV or live stream

  • Game day: Tuesday, January 6, 2026
  • Game time: 7 p.m. ET
  • Location: Baton Rouge, Louisiana
  • Arena: Pete Maravich Assembly Center
  • TV Channel: ESPNU
  • Live stream: Fubo – Watch NOW (Regional restrictions may apply)

Check out: USA TODAY Sports Coaches Poll

Watch college basketball on Fubo!

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LSU vs. South Carolina stats and trends

  • This season, LSU is posting 87.8 points per game (28th-ranked in college basketball) and surrendering 71.3 points per contest (131st-ranked).
  • So far this season, the Tigers are averaging 37.4 boards per game (33rd-ranked in college basketball) and allowing 29.2 rebounds per contest (92nd-ranked).
  • This year, LSU ranks 104th in college basketball in assists, dishing out 15.8 per game.
  • The Tigers are committing 10.5 turnovers per game (96th-ranked in college basketball) this season, while forcing 10.5 turnovers per contest (289th-ranked).
  • This season, LSU is sinking 6.9 treys per game (269th-ranked in college basketball) and is shooting 33.2% (218th-ranked) from downtown.
  • The Tigers rank 226th in college basketball with 8.1 three-pointers allowed per game this year. Meanwhile, they rank 183rd with a 33.1% shooting percentage allowed from three-point land.
  • LSU is attempting 38 two-pointers per game this season, which account for 64.6% of the shots it has attempted (and 76.9% of the team’s baskets). Meanwhile, it is attempting 20.9 treys per contest, which are 35.4% of its shots (and 23.1% of the team’s buckets).

LSU vs. South Carolina Odds and Spread

  • Spread Favorite: Tigers (-7.5)
  • Moneyline: LSU (-347), South Carolina (+274)
  • Total: 149.5 points

NCAA Basketball odds courtesy of BetMGM Sportsbook. Odds updated Tuesday at 3:31 a.m. ET. For a full list of sports betting odds, access USA TODAY Sports Betting Scores Odds Hub.

Watch college basketball on Fubo!

Follow the latest college sports coverage at College Sports Wire.



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