Finance
Trends in residential solar finance, equipment and maintenance
Solar informational site SolarReviews released its annual survey, sharing results gathered from a group mostly represented by residential solar installers, as well as commercial installers, equipment providers, and utility-scale installers. SolarReviews operates a Solar Calculator that enables prospective customers to have a snapshot of the benefits of adding solar to their roof based on customized data for their area.
Finance
With higher financing costs industry-wide, 54% of U.S. installers said customers were less likely to take a solar loan over the past year, while cash deals are up. About 49% of sales reported were cash deals, while 41% were loans. HELOC, PACE loans, power purchase agreements, and leases combined for 10% of reported solar sales.
The top financing providers used were Credithuman (15%), Mosaic (14%), Sunlight Financial (9%),Dividend (8%), and Clean Energy Credit Union (8%).
Typical loans for loaned systems varied widely depending on whether dealer fees were assigned. Average terms are seen below.
Heightened cost of finance has pressed the residential solar industry. About half (49%) of installers said demand went down in 2023 versus 2022.
In California, where rates paid for exporting solar production to the grid were slashed by about 80%, about 69% of installers reported lower sales in California in 2023 versus 2022. However, 68% of installers reported including battery energy storage with their solar installation, about double the national average. Installers report a median payback period of eight years for solar systems with a battery, while standalone solar systems have a longer median payback period of about 10 years.
California was not the only state to cut rates for solar exports, a process known as net metering. Georgia, Arizona, Kansas, Arkansas, and Wisconsin all noted an increase in installed systems not tied to a net metering agreement.
Top products
As for the top equipment brands in residential solar, SolarReviews surveyed installers based on five criteria of performance and quality, brand name reputation, product warranty, pricing, and product availability from distributors. Based on the five criteria, SolarReviews listed Qcells as the top performing panel brand.
Installers said the top five most-used panels were Qcells (53%), REC (41%), Canadian Solar (35%), Mission Solar (29%), and JinkoSolar (20%). About 19% of solar installers offer one panel brand, while the majority provide alternative options to meet the needs of their customers.
For inverters, the top five most-used were Enphase (62%), SolarEdge (43%), SMA (23%), Sol-Ark (21%), and Tesla (21%). Tesla made a notable leap up into the top five, gaining a larger market share than Fronius and Generac.
Enphase was also listed as the most commonly used battery energy storage provider, offered by 46% of installers. This was followed by Tesla (42%), SolarEdge (35%), FranklinWH (29%), and Fortress Power (18%). A sizeable market share was also held by SunPower, Generac, LG Energy Solution, and HomeGrid.
Maintenance
Given that solar is often a 25-year investment, post-installation services are a critical feature in a solar agreement. About 96% of installers have access to system monitoring, while 63% said they proactively check their customers’ installations at least once per quarter to ensure they are working.
The most common reasons for service, in order, were inverter hardware failures and replacement, inverter software and setup issues, battery software updates, communications and monitoring fixes, roof leaks, battery hardware failure or replacement, wiring issues, and broken or underperforming panels.
“Fortunately, when issues do occur, they are often covered by some type of warranty, leaving only 15% of cases where the customer is responsible for repair costs,” said SolarReviews.
Outlook
The residential solar industry looks to recover from a rocky 2023, where growth was slowed by high finance costs and unfavorable policy changes like the reduction of net metering rates.
“Some solar businesses are still reeling from the events of 2023. 22% of solar businesses say they have concerns that make them unsure whether they can stay in business in the coming six months,” said SolarReviews.
Despite this uncertainty, residential solar installers appear to have a good outlook for 2024. About 54% of surveyed installers said they expect to sell more solar in 2024, and an additional 23% said they think they will be able to maintain the same level of business next year.
Notably, surveyed installers listed pv magazine as the top trusted media platform for solar news and analysis, with 52% responding we are the preferred source. The marks the second year in a row as the most-trusted media source. We thank you for your continued readership.
This content is protected by copyright and may not be reused. If you want to cooperate with us and would like to reuse some of our content, please contact: editors@pv-magazine.com.
Finance
Extension offers farm finance guidance amid low profits
University of Illinois Extension is guiding to help farmers understand their financial condition through balance sheet analysis as the Midwest agriculture sector faces another year of low profits.
A market-value balance sheet provides a snapshot of a farm’s financial condition by comparing current asset values to liabilities owed, according to Kevin Brooks, Extension educator in Havana.
Lenders use a traffic light system to evaluate farm financial health based on debt-to-asset ratios. Farms with debt ratios of 30% or less are considered financially strong, while ratios between 30% and 60% signal caution and may result in higher interest rates.
“A debt-to-asset ratio of more than 60% will make it challenging to secure a loan through traditional lenders,” Brooks said. Farms in this category may need to work with the Farm Service Agency as a lender of last resort.
Lenders also examine current ratios, calculated by dividing current assets by current liabilities. A ratio of at least 2.0 is considered strong, meaning the farm has $2 to pay each $1 of current debt.
Working capital provides another critical measure, representing the cash cushion farms have above expenses. Lenders typically require a 30% to 40% cushion to cover unexpected challenges.
Brooks emphasized the importance of honest financial reporting and maintaining strong lender relationships, especially during challenging economic conditions.
“Falsifying information on the balance sheet is a criminal offense,” he said. “Farmers have been convicted and imprisoned for bank fraud.”
Brooks advised farmers to keep lenders informed about purchase and debt plans, use realistic asset values and ensure balance sheets are consistent across all lenders.
For more information, contact Brooks at kwbrooks@illinois.edu or visit the Extension Farm Coach blog.
Finance
How AI is redefining finance leadership: ‘There has never been a more exciting time to be a CFO’ | Fortune
Good morning. This year has shown that AI isn’t just a buzzword anymore—it’s redefining finance.
In covering AI, I’ve spoken with CFOs across industries who are focused on value creation and developing real-world use cases for AI to reshape everything from forecasting and financial planning to strategic decision-making. As data moves faster than ever, finance leaders are asking a new question: not what AI could do, but how it can truly transform the enterprise. I’ve also talked with industry experts and researchers about topics ranging from the ROI of AI to “prompt-a-thons” and debates over whether AI will turn CFOs into chief capital officers.
Finance chiefs are signaling the next big evolution—2026 will be the year of enterprise-scale AI. Pilot programs and proofs of concept are giving way to avenues for full-scale deployment as CFOs expect AI to deliver measurable value: faster decisions, leaner operations, and predictive insights that can provide a competitive edge. However, that level of transformation comes with new demands—governance, data integrity, and human oversight matter more than ever.
I recently asked finance chiefs from leading companies how they expect AI to redefine what it means to lead in finance. For instance, Zane Rowe, CFO at Workday, told me: “There has never been a more exciting time to be a CFO with AI unlocking new opportunities for value creation through unprecedented data and insights. Most of the focus has been on experimentation and discovering the art of the possible, but this year, leaders will shift from ‘What can AI do?’ to ‘How do we build the foundation for scale?’ They will manage a more nuanced AI portfolio that balances launching pilots with rolling out proven solutions, and they will prioritize the unglamorous but critical work of data governance, process redesign, and maintenance of new technologies. Success in 2026 will be defined by how we mature our AI strategy to ensure it is both agile, durable, and enterprise-grade.”
Shifting from the perspective of a major tech company to a beauty and cosmetics leader, Mandy Fields, CFO at e.l.f. Beauty offered this prediction: “From where a CFO sits, AI simultaneously helps broaden our view to get a better macro picture and can help put a sharper focus on very specific points of interest. e.l.f. Beauty is growing globally, and AI has visibility across it all. Going into next year, we’ll continue to explore how we best leverage AI in finance to lean into its strengths. It’s a pretty similar approach to our high-performance teamwork culture in which we encourage the team to pursue and thrive in the areas where they have expertise, learn continuously and move at e.l.f. speed.”
You can read more insights from over a dozen CFOs on how AI will shape finance in 2026 in my complete article here.
This is the final CFO Daily of 2025. The next issue will land in your inbox on Jan. 5. Thank you for your readership—and wishing you a wonderful holiday season. See you in 2026!
Sheryl Estrada
sheryl.estrada@fortune.com
Leaderboard
Greg Giometti was appointed interim CFO of Alight, Inc. (NYSE: ALIT), a cloud-based human capital and technology-enabled services provider, effective Jan. 9, 2026. Giometti, Alight’s SVP, head of financial planning and analysis, will succeed Jeremy Heaton, who will depart Alight to pursue an opportunity outside of the benefits administration industry. Giometti joined Alight in 2020 and has held positions of increasing responsibility within the company’s finance organization.
Shelley Thunen, CFO of ophthalmic medical device company RxSight, Inc., is transitioning out of her role. She will remain with the company until the earlier of her successor’s appointment or Jan. 31, 2026, and will continue to support RxSight as a consultant following the transition.
Big Deal
Bank of America CEO Brian Moynihan shared his outlook on the economy and AI for 2026, saying he expects continued strength ahead. During an interview with Bloomberg TV on Monday, Moynihan noted that BofA’s research team projects a strong U.S. economy next year—not only in absolute terms, with growth trending above 2%, but also relative to other major economies, many of which are expected to remain flat or decline. “That is because, frankly, the great American engine is driving,” he said. “Markets are valuing the future growth rate, and that’s why they’ve been very constructive this year.”
On AI, Moynihan said investment has accelerated throughout the year and will likely become an even bigger contributor in 2026 and beyond. He pointed to data center expansion as one key driver, along with increased corporate spending on AI—including Bank of America’s own investments. Spending on AI is higher than last year, he said, and while overall spending levels aren’t growing at a mid-single-digit rate, capital is clearly shifting toward AI.
Moynihan added that this trend supports the bank’s optimistic outlook for next year. “We think AI spending continues,” he said. There are benefits to the American taxpayer from tax rebates and lower taxes as the new tax bill takes effect, and the incentives for businesses are positive, he explained. Altogether, Moynihan said, those factors underpin BofA’s forecast for GDP growth rising from about 2% this year to roughly 2.4% in 2026—with AI playing an increasingly important, if still marginal, role in driving that strength.
Going deeper
In an episode of Fortune’s Leadership Next podcast, cohosts Diane Brady, executive editorial director, and Kristin Stoller, editorial director of Fortune Live Media, talk with Dani Richa. Richa is the chairman and group CEO of Impact BBDO International. The three discuss how the ad agency inspired the hit show Mad Men; how to use AI to bring out the best of you; and optimism in the rapidly developing EMEA region.
Overheard
“This year, we watched teams use AI to tackle work that had long felt out of reach. What struck me most was how different each story was. Different industries. Different constraints. Same ambition.”
—Sarah Friar, CFO at OpenAI, wrote in a LinkedIn post on Monday.
Finance
Edge AI Emerges as Critical Infrastructure for Real-Time Finance | PYMNTS.com
The financial sector’s honeymoon phase with centralized, cloud-based artificial intelligence (AI) is meeting a hard reality: The speed of a fiber-optic cable isn’t always fast enough.
-
Maine1 week agoElementary-aged student killed in school bus crash in southern Maine
-
New Mexico1 week agoFamily clarifies why they believe missing New Mexico man is dead
-
Massachusetts1 week agoMIT professor Nuno F.G. Loureiro, a 47-year-old physicist and fusion scientist, shot and killed in his home in Brookline, Mass. | Fortune
-
Detroit, MI1 week ago‘Love being a pedo’: Metro Detroit doctor, attorney, therapist accused in web of child porn chats
-
Health1 week ago‘Aggressive’ new flu variant sweeps globe as doctors warn of severe symptoms
-
World5 days agoPutin says Russia won’t launch new attacks on other countries ‘if you treat us with respect’
-
Maine1 week agoFamily in Maine host food pantry for deer | Hand Off
-
Education1 week agoVideo: How We Tested Earplugs for Sleeping