Milwaukee, WI
From Zero to Tool Industry Dominance: Milwaukee Tool’s Innovative Path to Industry Leadership – Daily Commercial News
Uncover how Milwaukee Tool’s relentless pursuit of innovation, including breakthroughs like lithium-ion battery solutions, has catapulted it to the forefront of the power tool industry, shaping its trajectory on a global scale.
How do you transform a 100-year-old brand like Milwaukee Tool, taking it from the back of the pack in market share to the leading maker of professional power tools and equipment?
“You don’t do it by setting goals you know you can achieve,” says Craig Baxter, group president of TTI Canada.
“Very little that’s great has ever been achieved by setting easily achievable goals, I’m a strong believer in audacious goals,” says Baxter. “I love that word. An audacious goal changes everything. It changes the way you think, the way you plan, the way you behave. It changes your entire approach.”
Sixth in a five-horse race
If anyone would know from experience about the power of audacious goal-setting, it’s Baxter.
In 2007, when he first joined Milwaukee Tool, the company’s products were barely on the radar as a job site solution.
“We were sixth in a five-horse race in terms of the market share of professional cordless tools,” Baxter recalls. “My first audacious goal was committing back in 2007 to make Milwaukee the number one brand of professional power tools in Canada by 2017. To achieve that meant we had to grow at least 20 per cent a year for 10 straight years.”
Under Baxter’s leadership, Milwaukee Tool didn’t just achieve that goal — they smashed it. “We’ve compounded at 24 per cent for the last 16 years,” he says.
Leading by inspiration
But while Milwaukee Tool’s continuous innovation is critical, Baxter credits his workforce – and the incredible spirit of teamwork and collaboration he set out to foster – for these incredible results.
Having taken the company from less than 100 employees in 2007 to almost 800 — “we have single-digit turnover” Baxter notes—he’s determined to build the best possible team and the best possible work culture.
“My job is to create an environment where talented, ambitious people can flourish,” he says.
For Baxter, that all hinges upon leadership. “The predominant leadership style today is command and control,” he says. “But that style is never going to lead to extraordinary results over the long term. And that’s because great people simply don’t want to be controlled.”
To Baxter, one of the great ironies in workplaces today is that business acumen and niche skills become less important as people climb through the ranks and take on positions requiring leadership. “Supply chain, inventory, and metrics are all things that need to be managed. The problem is a lot of managers treat people like they’re things. Leaders need to focus on the inspiration piece, not the management piece when it comes to people,” he says.
To that effect, Baxter himself teaches leadership courses, handing down to TTI’s emerging and experienced managers his tenets for inspiring audacious performance–things like strong communication, building trust by sharing the credit and accepting the blame when things don’t go as planned.
“If you don’t understand how to get the best work out of individuals, then extraordinary results will be incredibly difficult to achieve,” he says.
“Great leaders are able to inspire people to become the absolute best version of themselves, and in so doing, they’re able to stretch for audacious goals.”
Powering the job sites of the future
This focus on leadership is a formula Baxter believes can power Milwaukee Tool for the next 100 years.
“Cordless is an arms race,” Baxter acknowledges. “Our vision is a cordless job site — and by that I mean everything from a small renovation to building a tower downtown. Our vision is to have every single application on that job site powered with a lithium-ion solution brought to you by Milwaukee. We want to replace other batteries, replace hydraulics, replace pneumatic air, replace gas and cords. Any source of power on the job, we want to replace it with one of our solutions. In five years, I see us providing solutions that are beyond anybody’s imagination on a job site,” Baxter says.
With such a great team and strong leaders on his side, it’s yet another audacious goal Baxter believes is within reach. “Just look at what we’ve brought to market so far. You can only imagine how many solutions and the type of capabilities we will provide in the future. We are just getting started.”
Bucks co-owner Jimmy Haslam talks greater involvement, Giannis future
Bucks co-owner Jimmy Haslam says that he will have a greater involvement with the team and that includes the decision on if to re-sign Giannis Antetokounmpo.
The Milwaukee Bucks know their placement in the 2026 NBA Draft, slotted No. 10 for their first lottery pick in a decade. Who are some of the possible selections at that spot when June 23 rolls around?
Check out what the first post-lottery wave of mock drafts has to say, most of them pointing to same prospect, that being Nate Ament of Tennessee, a 6-10 freshman small forward.
Nate Ament, forward, Tennessee
From Spencer Woo of ESPN: “While Ament’s stock has slipped from an early top-five projection, he had productive stretches this season within a tricky team context and has room to help himself in workouts. Although scouts are split on whether he has star potential or projects better as a long-term supporting player, there is still plenty of intrigue around Ament in the lottery. As a tall skill player with shotmaking upside, Ament fits a player archetype that teams often love to swing on. As Milwaukee considers a post-Antetokounmpo future, a malleable upside swing such as Ament could be a fit.”
Kevin O’Connor of Yahoo! Sports: “The Bucks should take a swing to jump-start their new era, whether or not Giannis Antetokounmpo is part of it. Players who can handle, shoot off the dribble, and stand at 6-foot-10 don’t grow on trees. This physical foundation kept Ament in lottery consideration even after a dreadful start to his freshman season when he struggled to score efficiently and make an impact defensively. But over the second half of the year for Tennessee, he flipped a switch and shots began to fall. He averaged 23.8 points over a six-game stretch in January and February that reminded everyone why he was a top recruit in the country. Then he dealt with an ankle injury that ruined his momentum entering March and he severely struggled during the tournament. Bucks general manager Jon Horst has never been afraid to take risks though. If Ament pans out, it could look like a stroke of genius.”
Gary Parrish of CBS Sports: “Ament had an up-and-down freshman season for the Vols – but the upside isn’t hard to spot. Less than a year ago, the 2025 McDonald’s All-American was considered a possible top-five pick. So getting Ament here would be nice for a Bucks franchise that seems on the verge of rebuilding after presumably trading Giannis Antetokounmpo this offseason.”
The Ringer: “Barring some transactional magic, this could be Milwaukee’s best bite at the talent apple in the draft for a while. The Bucks don’t currently have control over a first-round pick until 2031. If Giannis Antetokounmpo decides it’s time to move on, this roster will be rudderless and talent-deprived. If Giannis decides not to move on, it’ll have a rudder but still won’t go anywhere. Less than ideal, but that makes this a ‘best player available’ scenario, or rather ‘best wager available.’ There are definitely more stable options in this range, but Ament’s higher possible outcomes justify this pick. Ament fell short of expectations this past season, and he slid from top-five consideration as a result, but the jumbo-sized, smooth-moving ball handler is still a worthy bet here. Handling the ball at 6-foot-10 is an intriguing enough skill to instill some belief that he could develop into a quality asset. And the Bucks can take the risk given their circumstances.
Adam Finkelstein of CBS Sports: “Ament is a polarizing prospect with a wide range of outcomes on draft night. A late-blooming 6-foot-10 combo-forward who is fluid, has touch, and skill, he’s also inconsistent and needs to get stronger. While his freshman year was up and down, Ament’s overall arc has been linear, and there’s still glaring potential. That upside makes him a logical choice for a Milwaukee team that has a very uncertain future ahead of them.”
Brian Lewis of New York Post: “After the run on guards, taking an upside swing on a gifted developmental player here seems like a worthy gamble for a Bucks team that could be in full-on rebuild in a post-Giannis era.”
Two other names mentioned
From Eric Nehm of The Athletic: “This was an incredibly difficult pick to make without knowing what the Bucks are going to do with Giannis Antetokounmpo. If the 10-time All-Star forward remains in Milwaukee, it might make more sense to look at someone like Yaxel Lendeborg, who could make an impact right away and give the Bucks more size and skill. Instead, though, I went with Philon, who has a lot of offensive upside and could be protected on the defensive end by Ryan Rollins. Philon is an electrifying offensive player who shot 50 percent from the field and 39 percent from 3 while averaging 22 points, 3.5 rebounds and five assists per game last season.”
From Kurt Helin of NBC Sports: “The Bucks need all the backcourt help they can get, and Burries may not be flashy, but he does a lot of things well — he can play on and off the ball, can knock down catch-and-shoot jumpers but also attack closeouts, and he gets downhill off screens and has a midrange pull-up game.”
Brad Paisley (Photo by Scott Dudelson/Getty Images)
MILWAUKEE – Brad Paisley is scheduled to perform at the BMO Pavilion in Milwaukee on Sept. 4.
Ticket information
What we know:
The ticket pre-sale for Brad’s fan club members, Paisley Nation, begins on Tuesday, May 12 at 10 am. All tickets available at BradPaisley.com.
The tour will also offer a variety of VIP packages and experiences for fans to take their concert experience to the next level.
FREE DOWNLOAD: Get breaking news alerts in the FOX LOCAL Mobile app for iOS or Android
Packages vary but include premium seats, a guided backstage tour, VIP-exclusive gift item, early entry & more. VIP package contents vary depending on the selected offer. For more information, visit VIPnation.com.
The Source: The information in this post was provided by Live Nation.
Billionaire Wes Edens, co-founder of Fortress Investment Group and co-owner of the Milwaukee Bucks NBA club, is shown at Sun Valley, Idaho, on July 9, 2015. The Wall Street Journal on Sunday identified Edens as the victim of a billion-dollar extortion plot allegedly hatched by an ex-lover. File Photo by Andrew Gombert/EPA
May 10 (UPI) — Wes Edens, the billionaire co-founder of Fortress Investment Group and an owner of the NBA’s Milwaukee Bucks, was the target of a billion-dollar extortion scheme allegedly perpetrated by an ex-lover, the Wall Street Journal reported Sunday.
A spokesman for Edens, 64, confirmed to the newspaper that the financier is the unnamed alleged victim in a federal indictment brought against Changli “Sophia” Luo of New York City.
Edens, one of world’s most successful global investment management firm leaders with Fortress, has developed and owned businesses in real estate, transportation, infrastructure, health care, financial services, media and entertainment.
He is also a high-profile sports team owner, including the Bucks and soccer club Aston Villa of the English Premier League. He is credited turning the Bucks from a perennial cellar dweller into a champion squad over a five-year span, culminating in the 2021 NBA championship.
But he also fell victim to a lurid alleged “sextortion” scheme, his spokesman confirmed to the WSJ, admitting the Edens is the unnamed “Victim 1” cited an indictment filed last year in Manhattan federal court against Luo.
The indictment reportedly accuses her of trying to extort Victim 1 of more than $1 billion by threatening to release videos and photos of them engaged in sex. Prosecutors alleged Luo also threatened to contact the victim’s family members and business partners in a threat to destroy his fortune if he did not pay up.
According to the indictment, Luo was arrested June 14 at JFK International Airport as she tried to board a flight to China, the New York Post reported.
“Mr. Edens will be making no comment on the case as the indictment speaks for itself with respect to the charges against the defendant,” his spokesman told the Journal. “Mr. Edens expects to testify under oath at the upcoming trial.”
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