Sports
Masters, IBM enhancing fan experience with Hole Insights to track tournament shots in real time
Whether it’s your 10th time playing or your first, the Masters at Augusta National Golf Club is a daunting task for every golfer.
It’s the only major of the golfing season that’s continuously played at the same course, yet golfers sometimes take weeks off between tournaments just to prepare for it. And that preparation isn’t just dialing in the swing or working on nailing putts.
Like any sport, analytics factor into a golfer’s preparation, with statisticians used by almost everyone on Tour, helping them track previous rounds on any given course to figure out a game plan each week.
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A general look at how fans can see players’ shots during the 2024 Masters this year. (IBM/The Masters)
Thanks to Watsonx – IBM’s AI and data platform – and the Masters Tournament, the experience for golf fans around the world will have their own analytics they can use to further their understanding of the tournament in real time.
The Masters app and Masters.com have allowed fans to personalize their experience each year, whether it’s the introduction of “My Group” a few seasons ago, which allows fans to watch a broadcast featuring players they specifically want to follow, or the “Round in Three Minutes.”
Now, the generative AI capabilities of Watsonx allow fans to get data-driven projections and analysis for each hole at Augusta with Hole Insights.
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IBM Hole Insights, which joins the “Track Shots” experience for Masters.com and mobile apps, brings in current and historical play data, breaking it down to the point where projections of a certain shot on the course can be quantified on any given hole.
“The generative AI power of watsonx is enabling IBM and the Augusta National Golf Club to co-create technology solutions that bring the magic of the Masters to life for millions of fans around the world,” said Jonathan Adashek, senior vice president of marketing and communications at IBM. “From training and tuning to monitoring and maintenance, watsonx manages the entire lifecycle of the AI models used to create features such as AI Narration and Hole Insights.”
Fox News Digital saw a breakdown of how much data went into Hole Insights ahead of the 2024 Masters, where shots from the past eight years – more than 170,000 shots – were analyzed to show which holes are the hardest and easiest on the course.
With CBS Sports’ Amanda Balionis present to break things down from her point of view leading into Masters coverage, she went back to 2019 when everyone but Woods was aggressive on the always tricky No. 12 par-3 in the final round, where the water in front of the green became the landing zone for many tee shots, while Woods was cautious and hit the center of the green.
Justin Thomas talks with his caddie, Matt Minister, during a practice round prior to the Masters Tournament at Augusta National Golf Club on April 8, 2024. (Andrew Redington/Getty Images)
Looking at the past, though, creates the ability to possibly predict the future thanks to the large sample of data being used.
Projections of how each hole on the course might play, which are based on past and current performance data that Watsonx brings in, allow fans to see how holes are shaping out for a certain player or the field as a whole. So, for example, fans can see that a golfer’s upcoming approach shot has an 82% chance of leading to a birdie based on where the tee shot landed. Then the video of the approach shot follows to show what the result was.
Overall, Hole Insights allows fans to see performance data in real time as the Masters is being played.
Not only that, but AI-enabled Spanish language narration is new this year, which is an expansion from the English language AI Narration that debuted in 2023. So, while a highlight clip is playing, the fan is receiving insight about that particular shot during the tournament, while AI Narration is talking through the shot as it’s made.
And finally, for the first time this year, innovation by IBM and the Masters brings the app to Apple Vision Pro. Other than the popular Masters app features, there will be ones unique to Apple Vision Pro, including 3D renderings of holes on the course.
These users will also be able to customize the app based on which features they’d like to see the most, including livestreams, live leaderboard and more.
The Masters and IBM have been working together for more than 25 years as the digital age has transformed the way golf enthusiasts enjoy the major each year.
The Masters App helps fans personalize their tournament viewing experience. (IBM/The Masters)
And while Balionis says players must try not to overthink Augusta National when it comes time to put all the analytics and swing preparation to the test on Thursday when the tournament begins, fans don’t have to think at all in terms of creating the perfect viewing experience for themselves.
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Sports
ESPN analyst Paul Finebaum questions Trump’s college sports reform meeting as potential ‘circus’
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President Donald Trump will host a White House roundtable regarding college athletics reform later this week.
The panel is expected to include prominent coaches, college sports and pro sports league commissioners, and other professional athletes, according to OutKick.
The group will meet March 6 to examine solutions to key challenges, including NCAA authority; name, image and likeness issues (NIL); collective bargaining; and governance concerns.
President Donald Trump holds a football presented to him during a ceremony to present the Commander-in-Chief’s Trophy to the US Naval Academy football team, the Navy Midshipmen, in the East Room of the White House on April 15, 2025 in Washington, D.C. (BRENDAN SMIALOWSKI/AFP via Getty Images)
The meeting Friday will include big names like Nick Saban, Urban Meyer, Adam Silver and Tiger Woods. Trump has been adamant about “saving college sports,” even signing an executive order setting new restrictions on payments to college athletes back in July.
However, ESPN college analyst Paul Finebaum, who has previously hinted at a congressional run as a Republican, remains a bit skeptical.
“The easiest thing, guys, is just to say this is ridiculous,” Finebaum said to Greg McElroy and Cole Cubelic on WJOX. “And I read the other day, ‘Why is Nick Saban going?’ Why is anybody going? The bottom line is this. If something doesn’t happen very quickly, and I mean in the next short period of time, we’re talking about weeks, not years, then this thing could blow up.
“However it came about, I’m in favor of. The question now becomes, with some of the most powerful people in Washington in the same room, including the most powerful person in the country, can anything get done, or will it be a circus? Will it be just another show?”
U.S. President Donald Trump shakes hands with former Alabama Crimson Tide football coach Nick Saban as Trump takes the stage to address graduating students at Coleman Coliseum at the University of Alabama on May 01, 2025 in Tuscaloosa, Alabama. (Anna Moneymaker/Getty Images)
Trump’s order prohibits athletes from receiving pay-to-play payments from third-party sources. However, the order did not impose any restrictions on NIL payments to college athletes by third-party sources.
A House vote on the SCORE Act (Student Compensation and Opportunity through Rights and Endorsements), which would regulate name, image, and likeness deals, was canceled shortly before it was set to be brought to the floor in December.
The White House endorsed the act, but three Republicans, Byron Donalds, Fla., Scott Perry, Pa., and Chip Roy, Texas, voted with Democrats not to bring the act to the floor. Democrats have largely opposed the bill, urging members of the House to vote “no.”
President Donald Trump looks on before the college football game between the US Army and Navy at the M&T Bank Stadium in Baltimore, Maryland, on Dec. 13, 2025. (Alex WROBLEWSKI / AFP via Getty Images)
The SCORE Act would give the NCAA a limited antitrust exemption in hopes of protecting the NCAA from potential lawsuits over eligibility rules and would prohibit athletes from becoming employees of their schools. It prohibits schools from using student fees to fund NIL payments.
Fox News’ Chantz Martin and Ryan Gaydos contributed to this report.
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Sports
Lakers hope comeback win over Pelicans gives the team a timely boost
Lakers center Jaxson Hayes falls after Pelicans forward Zion Williamson commits an offensive foul as Lakers guard Austin Reaves watches at at Crypto.com Arena on Tuesday.
(Allen J. Schaben/Los Angeles Times)
Matching the physicality of Pelicans forwards Zion Williamson and Saddiq Bey was on the top of the Lakers’ scouting report. But the task is easier said than done.
Reaves admitted to being “terrified” of stepping in front of a driving Williamson to draw a charge. The 6-foot-6, 284-pound Pelicans forward is just as physical as he is athletic, creating a fearsome combination for defenders. Healthy for the first time in two seasons, Williamson led the Pelicans with 24 points on 10-for-18 shooting.
“We haven’t seen somebody like that in a long time, right?” Smart said. “[With] his ability. But [being] willing to put your body there, take a charge, take an elbow to the face, box him out, go vertical, is definitely something that you got to be willing to do, and not everybody’s willing to do it. And that’s the difference in the game.”
Center Jaxson Hayes was up to the task. He absorbed a Williamson elbow in the fourth quarter and ended up in the front row of the stands holding his jaw. But the knock was worth it for the offensive foul that helped maintain the Lakers’ 14-0 run that quickly erased the Pelicans’ eight-point lead. The scoring streak started immediately after Hayes subbed back into the game with 7:20 remaining after he scored on his first possession, cutting to the basket for a dunk off an assist from Doncic.
Hayes had eight points, six rebounds and two blocks, playing nearly 23 minutes off the bench in his biggest workload as a substitute since Jan. 20 against Denver. After playing with Hayes in New Orleans during the center’s first two years in the league, Redick lauded the seven-year pro’s improvement. Hayes is sinking touch shots around the rim now. He has improved his decision making in the pocket. After getting benched for his defensive lapses last season, Hayes has impressed coaches with his consistent ability to stay vertical while protecting the rim. And he still brings the same trademark athleticism that made him the eighth overall pick in 2019.
“He consistently injects energy into the group when he runs the floor, blocks a shot, or he gets those dunks,” Redick said.
Sports
Eileen Gu reflects on decision to leave Team USA for China: ‘A lot of people just don’t understand’
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Eileen Gu released a statement on social media Monday, reflecting on her controversial decision to compete for Team China despite being born and raised in the U.S.
Gu’s statement tied the decision back to her passion for promoting women’s sports, and encouraging young girls to pursue sports.
“I gave my first speech on women in sports and title IX when I was 11 years old. I talked about being the only girl on my ski team, and, despite attending an all-girls’ school from Monday through Friday, becoming best friends with my teammates on the weekends through the common language of sport,” Gu wrote on Instagram.
Silver medalist Eileen Gu of China poses for photos after the awarding ceremony of the freestyle skiing women’s freeski big air event at the Milan-Cortina 2026 Olympic Winter Games in Livigno, Italy, Feb. 16, 2026. (Photo by Wang Peng/Xinhua via Getty Images) (Wang Peng/Xinhua via Getty Images)
“At the same time, I was made painfully aware of the lack of representation – at age 9, I felt that I was somehow representing all women every time I stepped in the terrain park. Landing tricks was about more than progression … it was about disproving the derisive implication of what it meant to ‘ski like a girl.’”
Gu went on to express gratitude for the one season in which she did compete for the U.S.
“When I was 15, I announced my decision to compete for China. At the time, I had spent one season on the US team, and had been lucky enough to meet my heroes in person. I am forever grateful for that season, and continue to maintain a close relationship with the team. I had spent every summer in China since I was 8 setting up summer camps on trampoline and dry slope for kids and adults, ranging from 7 to 47 years old, so I knew the industry was tiny. I felt like I knew everyone,” she added.
“Skiing for Team China meant the opportunity to uplift others through the universal culture of sport, and to introduce freeskiing to hundreds of millions of people who had never heard of it, especially with the Beijing 2022 Winter Olympics around the corner.”
Gu’s statement concluded by acknowledging that certain people “don’t understand” her decision to compete for China over the U.S., while insisting the choice maximized the impact she would have.
“I can look back now, at 22, and tell 12 year old Eileen that there are now terrain parks full of little girls, who will never doubt their place in the sport. I can tell 15 year old me that there are now millions of girls who have started skiing since then, in China and worldwide,” Gu wrote.
“A lot of people won’t understand or believe that I made a decision to create the greatest amount of positive impact on the world stage that I could, at this age, given my interests and passions. Three golds and six medals later, I can confidently say was once a dream is now a reality.”
Gu has become a target for global criticism this Olympics for her decision to represent China while remaining silent on the country’s alleged human rights abuses.
In an interview with Time magazine, Gu was asked her thoughts on China’s alleged persecution of Uyghurs and other Turkic Muslim minorities in Xinjiang.
“I haven’t done the research. I don’t think it’s my business. I’m not going to make big claims on my social media,” Gu answered.
“I’m just more of a skeptic when it comes to data in general. … So, it’s not like I can read an article and be like, ‘Oh, well, this must be the truth.’ I need to have a ton of evidence. I need to maybe go to the place, maybe talk to 10 primary source people who are in a location and have experienced life there.
“Then I need to go see images. I need to listen to recordings. I need to think about how history affects it. Then I need to read books on how politics affects it. This is a lifelong search. It’s irresponsible to ask me to be the mouthpiece for any agenda.”
More controversy surrounding Gu erupted after The Wall Street Journal reported that Gu and another American-born athlete who now competes for China, were paid a combined $6.6 million by the Beijing Municipal Sports Bureau in 2025.
Gu is the highest-paid Winter Olympics athlete in the world, making an estimated $23 million in 2025 alone due to partnerships with Chinese companies, including the Bank of China and western companies.
Her alignment with China prompted criticism from many Americans this Olympics, including Vice President J.D. Vance.
“I certainly think that someone who grew up in the United States of America who benefited from our education system, from the freedoms and liberties that makes this country a great place, I would hope they want to compete with the United States of America,” Vance said in an interview on Fox News’ “The Story with Martha MacCallum.”
Later, when Gu was asked if she feels “like a bit of a punching bag for a certain strand of American politics at the moment,” she said she does.
“I do,” she said. “So many athletes compete for a different country. … People only have a problem with me doing it because they kind of lump China into this monolithic entity, and they just hate China. So, it’s not really about what they think it’s about.
“And, also, because I win. Like, if I wasn’t doing well, I think that they probably wouldn’t care as much, and that’s OK for me. People are entitled to their opinions.”
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Silver medalist Eileen Gu of China attends the awarding ceremony of the freestyle skiing women’s freeski big air event at the Milan-Cortina 2026 Olympic Winter Games in Livigno, Italy, Feb. 16, 2026. (Hongxiang/Xinhua via Getty Images)
Gu has claimed she was “physically assaulted” for the decision.
“The police were called. I’ve had death threats. I’ve had my dorm robbed,” Gu told The Athletic.
“I’ve gone through some things as a 22-year-old that I really think no one should ever have to endure, ever.”
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